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7 | Follower
MarTech
15.10.2025
Fragmented tools and data gaps make holiday campaigns harder to connect across channels. Mailchimp wants to help.
AI only works when content is structured, connected and governed. DAM gives it the foundation to turn automation into performance.
AI is driving up software costs, but without clear returns, enterprise buyers are right to question whether the premium is worth paying.
M&A in the data ecosystem has some concerned about the future of open-source tools.
Your visibility in AI search now drives brand trust more than your own website. Here’s how to monitor, optimize and protect your narrative.
14.10.2025
As Salesforce makes Slack the hub for AI agents, marketers face familiar hurdles: fragmented data, unclear ROI and cost creep.
From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey.
Growth stalls when sales and marketing are rewarded for different wins. Better incentives get both teams rowing in the same direction.
Struggling to keep pace with marketing tech and trends? It’s only getting faster. Learn the 10 skills that will keep you competitive in 2026 and beyond.
Before spending on connected TV, answer these four questions to see if your business is ready — and how to make your first test count.
11.10.2025
Hidden buyers trust thought leadership more than marketing. Ann Handley and Katie Robbert show how authentic voices and live events turn ideas into influence.
Are you wasting crawl budget on the wrong pages? Learn how to protect revenue with smarter crawl strategies.
Agentic AI is poised to rewrite the rules of retail. Consumers are ready. What about retailers?
Athena from Zeta brings voice-powered intelligence straight into marketing workflows.
Future-ready stacks combine SaaS, AI, workflows and human skills into adaptive systems. Here’s how to manage capabilities as your new foundation.
10.10.2025
Most websites aren’t built to support the seamless, personalized agent-drive experiences customers now expect.
The new AI agents aim to help tackle long buying cycles by identifying decision-makers, personalizing journeys and accelerating deal flow.
MOPs practitioners have their favorite solutions, but is it a good idea to specialize in one only?
Even without a CDP, marketers can start delivering personalized experiences by using existing CRM and BI tools to unify customer data.
09.10.2025
Marketers are learning that without strategy, generative AI can make them less creative — not more productive.
Hearing horror stories about agentic AI implementations? Your company needn't be a victim.
Drew Brucker, head of brand and content at Goldcast, talks about how content, brand and webinars evolve in an AI world.
When AI systems operate without oversight, they quietly accumulate risks—until a public failure exposes the cost.
How marketers can prepare for the rise of messaging-first customer journeys.
08.10.2025
Marketers chase new leads, but real ROI comes from retention. See how automation, onboarding and rewards can turn loyal customers into lasting growth.
AI powers every marketing workflow — but impact matters more than adoption. Prove performance by measuring lift and validating causality.
The latest addition to the company's ad protection suite gives brands new control over fraud and performance data.
Making ChatGPT into an app platform creates a new, high-intent channel where marketers can reach 800 million users directly in conversation.
07.10.2025
AI amplifies everything — but only a consistent GTM system turns speed into durable growth with proof buyers and CFOs can trust.
Adobe predicts mobile, AI-powered shopping and social media to drive the season’s biggest shifts in consumer behavior.
Most teams now consider AI critical. In 2026, expect its biggest impact in personalization, orchestration and creative work.
Salesforce said its platform wasn’t compromised, but that’s little consolation to the companies and consumers potentially impacted.
Martech is drowning in silos and inconsistent data. OSI could solve the chaos with one open standard, giving teams clarity and control.
Oracle’s new AI agents connect marketing, sales, service, finance and more, giving them a view across the enterprise.
04.10.2025
Unchecked AI puts brands at risk. Accountability frameworks translate ethics and governance into customer trust, loyalty and growth.
Fragmented sessions distort insights. GA4 cross-domain tracking unifies data across brands and regions so marketers, analysts and leaders see the full journey.
Marketers say AI helps with content and campaigns, but too many can’t move beyond experimentation and individual use cases.
Discover why technical branding – speed, semantics, security – now drives AI search performance, and how to stop brand drift before machines define you.
AI projects fail from bad data and weak governance. Having bet the house on agents, Salesforce is going to keep working to fix those gaps.
03.10.2025
AI search is reshaping how audiences find brands, driving fewer but higher-value visits that demand authenticity and reward originality over volume.