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MarTech
14.01.2025
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to boost KPIs and build relationships.
Learn how image optimization can boost SEO, improve load times, and enhance user experience with practical tips and WordPress tools.
Here’s how bringing together a wide range of career experiences leads to more innovative solutions and improved organizational outcomes.
The growing divide in how to tackle moderation, misinformation and privacy regulation will have a profound impact on consumer trust.
11.01.2025
Ahead of NRF, Salesforce brings its agents to retail and unveils Retail Cloud with Modern POS.
Consumers really like personalized marketing content and are really nervous about companies gathering data to provide it. Here's how to address that.
A successful CDP deployment improves business outcomes. These five principles will help you get there.
Email marketers need to lean into their subject lines going forward, but must avoid deception at all costs.
10.01.2025
The ecommerce giant is poised to disrupt the adtech market by letting retailers use its powerful technology to sell ads on their websites.
Insights into martech usage trends and budget challenges, plus strategies for overcoming the martech performance gap from the most recent CMO Survey.
From smarter search results to personalized recommendations, AI simplifies ecommerce shopping and reduces decision fatigue.
It doesn't take much to poison a large language model. Researchers found it can happen if even just 0.001% of an LLM's data is fake,
AI agents will gain wider use and deliver better experiences and more insights for marketers. Here’s how.
At NRF, SAP announced a new loyalty management solution, an AI agent shopping assistant and ERP designed for retailers.
09.01.2025
New research from Forrester and TruAudience puts the blame on the martech stack for problems with connecting audiences.
Streamlined reporting can be achieved by focusing on use cases, data governance, automation and advanced analytics.
Another independent CDP is absorbed by a digital experience platform.
Cut sales friction, speed up deal flow and grow your revenue this year with these actionable tips.
08.01.2025
Feeling overwhelmed by AI? This three-step guide helps you reclaim focus, reduce stress and use AI tools with confidence.
U.S. consumers spent $241.4 billion, up 8.7% YoY, according to Adobe Analytics.
Learn B2B SEO strategies for LLM-driven search platforms, from user intent matching and AI feature optimization to authority building
Salesforce Agentforce represents the shift from generative AI to agentic AI. Here's what you need to know about the platform.
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: What marketing managers do to execute large marketing events.
This approach focuses on GTM alignment, including shared goals, clear roles, collaborative communication and unified metrics.
07.01.2025
As you integrate AI into your martech stack, tackle data quality issues, resistance to change, skill gaps and more.
Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing communication.
04.01.2025
Understanding user conferences' true costs and revenue potential is the key to building a business case for events as a cornerstone of content strategy.
Scott Brinker foresees AI agents conducting the orchestra of the martech stack. Let's take a look at how we got here.
Later’s acquisition of Mavely signals influencer marketing upstarts will defend their turf from big agencies.
How can marketing maximize AI’s potential while maintaining brand integrity, consistency and ethical standards?
Here’s how this rapidly evolving channel will change how advertisers connect with viewers in the new year.
03.01.2025
Learn how to build and test hypotheses to bolster a scientific approach to performance testing.
Most change management is stunningly ineffective. Here's a middle-out approach that could improve your outcomes.
Learn how to build three reports in GA4 that will bring your customers' frustrations to light.
We’ll see more non-retail networks, data collaborations and in-store experiences as the RMN space matures.
31.12.2024
Reflect on the impact of AI on 2024 but also consider what comes next in 2025.
Experts predict that AI will spur transformation around data, content optimization, decisioning and hiring chief AI officers in the year ahead.
28.12.2024
Here’s how organizations will shift focus in the coming year to deliver more purposeful engagements that grow awareness, trust and revenue.
Here's a new interactive channel for the holidays: traditional soccer field ad boards go shoppable.
New feature provides a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns.