Understanding which type of intent data will work for your team depends several factors, including the type of intent you’re looking for in the first place.

MarTech

23.11.2024

DOJ pushing the sale of Chrome sparks industry debate over web’s future

Marketers and tech experts warn of unintended consequences while questioning Chrome's viability as standalone product.

MarTech

23.11.2024

AI is ringing in big holiday shopping changes

Global commerce media platform Criteo on how AI will be a big differentiator for retailers in the coming weeks.

MarTech

22.11.2024

Customer experience management in the age of agentic AI

High-profile vendors are headed towards fully automating the customer service experience. Time to think about what experience management really means.

MarTech

22.11.2024

AI-powered martech releases and news: November 21

In China, an AI-powered robot autonomously convinced 12 other robots to walk off the job over work conditions.

MarTech

22.11.2024

Why 'risk on marketing investment' is the new ROI

A CEO views marketing investment through a new lens of risk, opportunity costs and the importance of brand reputation for sustainable growth.

MarTech

22.11.2024

Zeta stock rebounds after detailed report rebuttal

The AI marketing cloud provider highlighted the accuracy of its financial statements and refuted claims of 'round tripping.'

MarTech

22.11.2024

AI readiness checklist: 7 key steps to a successful integration

What goes into a successful AI integration? Leadership commitment, data governance, workforce skills and a whole lot more.

MarTech

22.11.2024

Salesforce: AI will drive $61 billion in online Cyber Week sales

Cyber Week sales of over $300 billion will account for 23% of holiday 2024 purchases.

MarTech

21.11.2024

How marketing data can make your performance review go from stress to success

Make performance reviews productive and stress-free by aligning on metrics, focusing on baselines and setting actionable goals.

MarTech

21.11.2024

How to use AI and automation to organize your content marketing

Great content marketing requires more than a color-coded calendar. Learn how to create a flexible, budget-friendly system to keep you organized.

MarTech

21.11.2024

Google reshapes in-store shopping with AI-powered comparisons

A click on the phone will give consumers shopping updates, including real-time price comparisons and local inventory searches.

MarTech

21.11.2024

Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing

Position-less marketing is the way marketers execute at scale free from marketing assembly line constraints.

MarTech

20.11.2024

DOJ seeks sale of Chrome in Google antitrust case

The Justice Department also reportedly wants to expand advertiser control and transparency and ban exclusive search contracts.

MarTech

20.11.2024

5 ways B2B differs from B2C — and 3 ways they align

Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset matters.

MarTech

20.11.2024

5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration

Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here's how you can do it.

MarTech

19.11.2024

TikTok launches AI video generation tool for marketers

Symphony Creative Studio turns product descriptions or URLs into video clips.

MarTech

19.11.2024

5 ways to use project management data to enhance operational best practices

Use your marketing data as a strategic asset to anticipate trends, optimize resource allocation and drive growth.

MarTech

19.11.2024

Use conversion rate as your key email marketing metric

Conversion rate is an under-utilized marketing metric. Here's how you can use it to understand and optimize list growth, engagement and bottom-line performance.

MarTech

19.11.2024

Zeta to address financial accusations after stock price drops 34%

Short-seller's report charges AI marketing cloud provider with questionable accounting practices and running consent farms to collect data.

MarTech

16.11.2024

How to grow your organic reach with behavioral analytics insights

Learn the key metrics, tools and strategies to unlock user behavior insights and create a more engaging site experience.

MarTech

16.11.2024

Marketers discuss their first-party data strategies

First-party data is still critical to personalization and customer experience, whatever ends up happening to third-party cookies.

MarTech

16.11.2024

4 tips for helping your email marketing team stay organized

Organization is the unsung hero of email marketing success, and it's especially important during the busiest times of the year.

MarTech

15.11.2024

Marketers link AI to revenue growth and plan to increase 2025 investments

95% of marketers plan to up AI investments next year, acknowledging AI is boosting revenue and essential for career advancement, a study from Invoca finds.

MarTech

15.11.2024

Why marketers must move from retention tactics to customer respect

Moving from traditional retention tactics to a respect-driven approach can actually build customer loyalty.

MarTech

15.11.2024

How advanced customer journey analytics is shaping the future of engagement

See how advanced customer journey analytics enables businesses to craft personalized experiences that meet modern customer expectations.

MarTech

14.11.2024

How marketing leaders can transform marketing from a support function to a growth driver

Marketing should be positioned as a strategic driver of growth and long-term value. How do you make that happen?

MarTech

14.11.2024

How managed WordPress hosting can level up your SEO

Search engines like websites that are fast, secure and reliable.

MarTech

14.11.2024

How autonomous AI pipelines will transform marketing campaigns

AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and their future?

MarTech

14.11.2024

Sinch introduces RCS features in Customer Dashboard

Following the iOS 18 update, many more phones have RCS. Now marketers can reach these users with rich content.

MarTech

14.11.2024

DemandScience and Terminus merge, keeping data at the center of B2B marketing

These are interesting times in B2B marketing, a crowded space with a loud debate around strategy.

MarTech

14.11.2024

Get ready for 2025 with insights from industry leaders

The retail landscape is rapidly evolving, with data and artificial intelligence reshaping how brands connect with customers.

MarTech

13.11.2024

Why your marketing team needs training, not just tech, in the age of AI

AI promises big wins, but tools alone won’t get you there. It’s your team’s skills and adaptability that truly unlock AI’s potential.

MarTech

13.11.2024

2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Insights from top executives reveal a shift toward AI-enhanced teams, B2B strategy renewal and heightened accountability in marketing.

MarTech

13.11.2024

The state of data collaboration: What’s next for marketers?

Download Lotame’s Global Research Report.

MarTech

13.11.2024

Consumers are underwhelmed by AI experiences

Less than a third of consumers believe AI-powered experiences meet their expectations and 40% are skeptical about it, according to a new Lippincott study.

MarTech

12.11.2024

What did marketers and marketing ops professionals learn in 2024?

From new uses of AI to a closer eye on email deliverability, 2024 brought opportunities for marketers to expand their knowledge and grow.

MarTech

12.11.2024

Boost Black Friday sales with the ultimate 85-step campaign checklist

Plan, execute and optimize your Black Friday strategy with Brevo’s comprehensive checklist, covering everything from planning to profit.

MarTech

12.11.2024

Picking a marketing performance management platform: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Selecting the right MPM platform to launch a new product.

home›MarTech›Marketing

MarTech - Marketing

6 steps to help improve your customer experience with AI

Marketers discuss what it takes to succeed with intent data

DOJ pushing the sale of Chrome sparks industry debate over web’s future

AI is ringing in big holiday shopping changes

Customer experience management in the age of agentic AI

AI-powered martech releases and news: November 21

Why 'risk on marketing investment' is the new ROI

Zeta stock rebounds after detailed report rebuttal

AI readiness checklist: 7 key steps to a successful integration

Salesforce: AI will drive $61 billion in online Cyber Week sales

How marketing data can make your performance review go from stress to success

How to use AI and automation to organize your content marketing

Google reshapes in-store shopping with AI-powered comparisons

Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing

DOJ seeks sale of Chrome in Google antitrust case

5 ways B2B differs from B2C — and 3 ways they align

5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration

TikTok launches AI video generation tool for marketers

5 ways to use project management data to enhance operational best practices

Use conversion rate as your key email marketing metric

Zeta to address financial accusations after stock price drops 34%

How to grow your organic reach with behavioral analytics insights

Marketers discuss their first-party data strategies

4 tips for helping your email marketing team stay organized

Marketers link AI to revenue growth and plan to increase 2025 investments

Why marketers must move from retention tactics to customer respect

How advanced customer journey analytics is shaping the future of engagement

How marketing leaders can transform marketing from a support function to a growth driver

How managed WordPress hosting can level up your SEO

How autonomous AI pipelines will transform marketing campaigns

Sinch introduces RCS features in Customer Dashboard

DemandScience and Terminus merge, keeping data at the center of B2B marketing

Get ready for 2025 with insights from industry leaders

Why your marketing team needs training, not just tech, in the age of AI

2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

The state of data collaboration: What’s next for marketers?

Consumers are underwhelmed by AI experiences

What did marketers and marketing ops professionals learn in 2024?

Boost Black Friday sales with the ultimate 85-step campaign checklist

Picking a marketing performance management platform: Best of the MarTechBot

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