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MarTech
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Marketing

MarTech - Marketing

7 | Follower

MarTech

03.07.2025

Using AI to build a DIY customer sentiment analysis solution

Struggling to decode survey free-text responses? You’re not alone. Discover how AI tools like Gemini turn chaos into clarity — without extra cost.

MarTech

03.07.2025

Google Ads rolls out AI Max search match type

Google Ads’ new AI Max match type gives visibility into automated search performance for clearer comparisons and more informed campaign decisions.

MarTech

03.07.2025

An outcome-driven framework for core martech selection

Make smarter martech choices with a four-point framework that connects marketing needs to business outcomes and technical realities.

MarTech

02.07.2025

6 marketing team silos you need to break down, and how to do it

Tired of siloed teams and misaligned campaigns? Discover six hidden blockers to marketing performance — and how to break them down, step by step.

MarTech

02.07.2025

Interactive emails give your sales funnel a competitive edge

Level up your email marketing strategy with gamification, polls, embedded videos and other high-impact interactive tools.

MarTech

02.07.2025

Cloudflare rolls out a way for sites to charge AI crawlers for access

The company will also block AI bots by default on new user accounts.

MarTech

01.07.2025

Microsoft Ads gets new granular asset-level reviews

Microsoft Advertising now reviews ads at the asset level, allowing approved elements to continue running even if others are disapproved.

MarTech

01.07.2025

5 ways AI can save MOps hours every week

Use AI tools to streamline data, workflows and task management so you can focus on MOps strategy instead of busywork.

MarTech

01.07.2025

Which martech categories will disappear if they don't include AI?

Basic tools are falling behind. As AI raises the bar, your martech stack needs to evolve —or risk fading into irrelevance.

MarTech

28.06.2025

AI can scale ads, but great creatives drive brand impact

Want your ads remembered and acted on? Use these creative levers to boost distinctiveness, emotional impact and profitability.

MarTech

28.06.2025

Where do the popular LLMs find their information?

See the differences in how popular LLMs find their content.

MarTech

28.06.2025

Marketing can't own the results without a say in the strategy

When strategic decisions are made without marketing’s input, the result is KPIs that look good on paper but fail in practice.

MarTech

27.06.2025

Why marketing must reclaim GTM design in the age of AI

N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term impact.

MarTech

27.06.2025

6 steps to take a guilt-free vacation from your email program

Taking time off is tough — especially for email marketers. Here’s how to prepare, delegate and actually relax this summer.

MarTech

27.06.2025

New IAB Framework aims to bring clarity to gaming ads

The framework standardizes game ad campaign metrics and outlines what metrics to expect and what additional data to request.

MarTech

26.06.2025

FTC says Omnicom deal is OK, as long as there's no brand safety involved

The world's largest ad agency is forbidden from using 'political or ideological' viewpoints to determine where an ad should run.

MarTech

26.06.2025

Are brand awareness and demand generation rivals, or the ultimate power couple?

Brand or demand? Why not both? Learn how integrated strategies can boost trust, drive action and maximize your marketing ROI.

MarTech

26.06.2025

What your dashboards reveal about channel performance — and what they miss

Not all high-performing channels drive results. Some just show up better in reports. Here’s how to spot the difference and optimize smarter.

MarTech

26.06.2025

How to lead marketing through economic uncertainty

Marketing in a downturn feels chaotic. But it doesn’t have to. Lisa Cole shares how to regain control with audits, AI and bold GTM moves.

MarTech

25.06.2025

Advanced agentic use cases for Digital Asset Management

Forget chatbots. The future of digital asset management isn't just about AI; it's about AI agents taking over the tedious tasks you hate.

MarTech

25.06.2025

3 tools every martech pro needs to turn strategy into action

When juggling projects, platforms and people, these practical tools — from RACI charts to product catalogs — help keep initiatives on track.

MarTech

25.06.2025

Klaviyo turns AI and data loose on the challenges of multichannel marketing

Juggling channels, losing time and revenue? Klaviyo wants to fix the chaos with AI-optimized, real-time omnichannel execution.

MarTech

25.06.2025

Take a look at what’s inside Agentforce 3

Want to see what your AI agents are doing? Agentforce 3 delivers full visibility, real-time alerts and control to the ‘digital labor force.’

MarTech

25.06.2025

Retail media moves from the bottom of the funnel to center stage

Retail media networks are moving beyond digital shelf ads, emerging as full-funnel brand platforms with premium formats, deep data and real results.

MarTech

24.06.2025

Your AI strategy is stuck in the past — here’s how to fix it

Nearly half of all AI projects are abandoned before launch. Learn what separates failed pilots from scalable success.

MarTech

24.06.2025

AI fatigue is real, and it’s costing brands more than engagement

From gaming to marketing, backlash against AI is growing. Here's how to navigate the disillusionment phase wisely.

MarTech

24.06.2025

What is an MCP server, and how can marketers use one?

You can do amazing things when you connect your LLM to external data sources, and that's the role of an MCP server.

MarTech

21.06.2025

Homegrown martech tools are making a comeback

There’s been a surge in homegrown martech tools in the past year, and AI is almost certainly the reason why.

MarTech

21.06.2025

It’s time to move on from multi-touch attribution

MTA promises precise measurement, but delivers complexity and confusion. It's time to replace it with incrementality testing and MMM.

MarTech

21.06.2025

CFOs want hard numbers, not brand vibes

Brand spend is no longer safe. Marketers must defend it with data, strategy and CFO-ready evidence — or watch it disappear.

MarTech

20.06.2025

Marketing is broken. Privacy can fix it.

Data-driven strategies fueled a golden era—until they didn’t. It’s time to rebuild marketing on trust, not tracking.

MarTech

20.06.2025

7 vanity metrics marketers should avoid, and 7 to replace them

Forget the low-hanging fruit and reach for the numbers that tell you what's really working.

MarTech

19.06.2025

CMOs, CEOs and marketers are all struggling with martech data issues

Three major surveys reveal that data integration and organizational capability, not tools, are the biggest barriers to martech success.

MarTech

19.06.2025

Supermetrics acquires real-time CDP Relay42

Another standalone CDP is off the market, as consolidation continues to hit the space.

MarTech

19.06.2025

Beyond ChatGPT: What AI agents really do (and why it matters for customer experience)

Autonomous AI is here—and it’s changing how brands connect with customers.

MarTech

19.06.2025

Hyper Adaptive: Redefining organizations in the age of AI

Mellisa Reeve discuss the rapidly changing landscape of marketing, driven by AI and automation.

MarTech

19.06.2025

AI can’t create meaning — that’s still marketing’s job

AI can scale your content. But can it build connection? See how leading marketers are using strategy — not just speed — to win in 2025.

MarTech

18.06.2025

Do LinkedIn videos work better than blogs? Here’s the data

Video may boost impressions on LinkedIn, but does it drive business impact? This 90-day test reveals what really works and what doesn’t.

MarTech

18.06.2025

Lessons from letting AI vibe code a landing page

An AI-powered experiment in copy, research and vibe coding — delivering faster results, fewer revisions and a few unexpected hurdles.

MarTech

18.06.2025

Turn real-time data into smarter customer journeys

Connect the dots between real-time data and real-world results.

home›MarTech›Marketing

MarTech - Marketing

Using AI to build a DIY customer sentiment analysis solution

Google Ads rolls out AI Max search match type

An outcome-driven framework for core martech selection

6 marketing team silos you need to break down, and how to do it

Interactive emails give your sales funnel a competitive edge

Cloudflare rolls out a way for sites to charge AI crawlers for access

Microsoft Ads gets new granular asset-level reviews

5 ways AI can save MOps hours every week

Which martech categories will disappear if they don't include AI?

AI can scale ads, but great creatives drive brand impact

Where do the popular LLMs find their information?

Marketing can't own the results without a say in the strategy

Why marketing must reclaim GTM design in the age of AI

6 steps to take a guilt-free vacation from your email program

New IAB Framework aims to bring clarity to gaming ads

FTC says Omnicom deal is OK, as long as there's no brand safety involved

Are brand awareness and demand generation rivals, or the ultimate power couple?

What your dashboards reveal about channel performance — and what they miss

How to lead marketing through economic uncertainty

Advanced agentic use cases for Digital Asset Management

3 tools every martech pro needs to turn strategy into action

Klaviyo turns AI and data loose on the challenges of multichannel marketing

Take a look at what’s inside Agentforce 3

Retail media moves from the bottom of the funnel to center stage

Your AI strategy is stuck in the past — here’s how to fix it

AI fatigue is real, and it’s costing brands more than engagement

What is an MCP server, and how can marketers use one?

Homegrown martech tools are making a comeback

It’s time to move on from multi-touch attribution

CFOs want hard numbers, not brand vibes

Marketing is broken. Privacy can fix it.

7 vanity metrics marketers should avoid, and 7 to replace them

CMOs, CEOs and marketers are all struggling with martech data issues

Supermetrics acquires real-time CDP Relay42

Beyond ChatGPT: What AI agents really do (and why it matters for customer experience)

Hyper Adaptive: Redefining organizations in the age of AI

AI can’t create meaning — that’s still marketing’s job

Do LinkedIn videos work better than blogs? Here’s the data

Lessons from letting AI vibe code a landing page

Turn real-time data into smarter customer journeys

home
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MarTech
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Marketing