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MarTech
26.07.2024
The IOC's AI agenda, aimed at cleaning up its image and improving the Olympics, results in social media monitoring and athlete support chatbots.
Unlock the potential of B2B buyer groups by identifying, targeting and engaging stakeholders beyond the C-suite.
Uncover how understanding psychological factors behind consumers’ economic decisions can give marketers a competitive edge.
From a dramatic takeover of Milan Design Week to a literally touching experience with new music, this agency creates activations for the physical-digital world.
25.07.2024
Tips for effectively integrating artificial intelligence into your campaigns, from planning to execution and analysis.
Learn how to integrate your martech stack without coding and connect data across platforms using simple automation tools.
B2B marketers would love to know where their ad dollars are performing efficiently. Channel99 is trying to take the guesswork out of it.
Coca-Cola, Procter & Gamble and Bose are celebrating women athletes. Here’s how brands of all sizes can get involved.
Discover how predictive analytics and AI convert raw data into actionable insights, eliminate data noise and forecast emerging trends.
24.07.2024
AI dupes threaten brand integrity and consumer trust. Discover cutting-edge solutions and legal approaches to combat counterfeiters.
Avoid the legal and ethical dangers of stock content misuse. Explore these cautionary tales and best practices for managing stock assets in your DAM.
What you need to know about deliverability requirements, the impact of getting them wrong and best practices to be sure that doesn't happen to you.
In a surprise move, Google announced that Chrome users will have choices going forward that include the third-party cookie experience. Updated with adtech reactions.
23.07.2024
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Segmentation and data strategies for personalization.
Learn to measure ABM success with these essential metrics that go beyond traditional tracking and drive real business impact.
Transform raw numbers into actionable insights and uncover the story behind your data for more effective campaign optimization.
Netflix's ad-supported option is becoming key to its business, perhaps signaling a shift to a new business model.
20.07.2024
Salesforce Data Cloud is raining personalized experiences on Principal Financial Group's B2C and B2B2B businesses.
AI is transforming marketing from an apprentice-based system to an automated, data-driven approach. Here's what it means for your team.
Is the market for martech saturated? Maybe, but there's plenty of room to grow.
Building a thriving B2B brand is a long-term game. Learn how strategic branding and consistent effort can yield remarkable results.
19.07.2024
80% of consumers expect a future where marketers stop advertising to humans and instead target the AI assistants that will do all the shopping.
Struggling with email marketing workload? Explore how smart delegation can enhance productivity, even for solo marketers.
Big-ticket items like furniture and electronics benefited from deeper discounts as online buyers proved ready to pounce.
Practical strategies to overcome marketing analysis paralysis, streamline decision-making and boost productivity in your marketing efforts.
New study using facial analysis finds digital channels and ad formats matter for winning customer attention and outcomes.
Why data and analytics are the foundation of successful GenAI implementation.
Use AI-powered solutions to drive personalization and boost sales and conversions.
18.07.2024
But the U.S. leads the world in something closer to full implementation, reports SAS.
Harness the power of DOOH advertising for your summer campaigns with its increased visibility, flexible targeting and programmatic benefits.
Optimizely makes its headless CMS offering fully available as a SaaS option.
Learn how marketing's collaboration with sales, product and customer success drives the transition to product-market fit.
Ending a policy requiring judges to defer to regulators' interpretations makes more lawsuits a certainty and deciding those cases more difficult.
Every marketer does “personalization” but to really do it right, you have to listen to what consumers and your customers say they want.
17.07.2024
Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more.
Uncover the hype and reality of AI in customer data platforms and why a broader AI framework is essential for maximizing its benefits.
Tired of dirty data? Discover the power of data standards.
Effective ways to tackle ROI challenges, justify marketing spend and leverage AI for better analytics and sustainable growth.
IAB report finds more money moving to digital video advertising even as measurement problems persist.
A convergence of first-party based display advertising and content syndication creates what Pipeline 360 is calling 'randed demand.'