How long is a piece of string? Here’s how service providers and clients can better work together to define project deliverables and set realistic expectations.

MarTech

23.01.2025

How 3 companies are reinventing event marketing with SoLoMo

Create unforgettable experiences and boost event attendance by using a combination of social, local and mobile strategies.

MarTech

23.01.2025

Meta ad spend up 15% last quarter as TikTok sees sharp drop

Despite the holiday blues, ad spending on TikTok was up 27% for the entire year.

MarTech

23.01.2025

Unilever's Ben & Jerry’s campaign shows why RMNs are the future

Combining data-driven, privacy-conscious, real-time personalized advertising strategies with Foodpanda's RMN got Unilever a delicious result.

MarTech

22.01.2025

What is Salesforce cooking up for marketers in its Spring 2025 release?

Agentforce and data management are among the themes for marketers in the Spring 2025 updates from Salesforce.

MarTech

22.01.2025

Are AI tools shaping your intentions more than you realize?

Uncover the subtle ways AI tools guide decisions and the importance of transparency in a world where our intentions are commodified.

MarTech

22.01.2025

Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats

Marketers can now be triple threats with data, creative and optimization power.

MarTech

22.01.2025

Make 2025 the year your video creative shines

Join our webinar to learn how Connected TV blends high-impact video with digital targeting to elevate your advertising.

MarTech

22.01.2025

Content atomization: Maximize ROI by repurposing your best ideas

Expand your reach and efficiency by transforming core content into multiple assets tailored for various platforms — an in-depth guide.

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MarTech - Marketing

Mobile marketing with RCS: What you need to know

5 ways to transition from tactical to strategic marketing

Data literacy for marketers: What you need to know

How soft skills solve marketing's biggest challenges

Is your marketing team AI-ready? 8 steps to strategic AI adoption

Your 4-step guide to local marketing success

AI-powered martech news and releases: January 30

Are you focusing on valued customers or volume customers?

Embracing a little chaos produces a lot of marketing creativity

Google releases its open source marketing mix model to all

A 3-step guide to unlocking marketing ROI with causal AI

Voice agents will change how you think about your brand and your website

2025 is the year for B2B brands to embrace CTV

iOS 18.2’s email ramifications: What we know so far

Chris Penn talks DeepSeek and its big impact on marketers

Are AI agents a big deal? Or just bots in formal wear?

An open letter to CEOs and CFOs about GTM

How SEO agencies can earn recurring revenue with site management services

What’s the difference between agentic AI and generative AI?

What is DeepSeek? A boon for marketers and a threat to Big Tech

How the Salesforce Lead Object broke B2B marketing (and how to fix it)

Why smart marketers should front-load spending in 2025

Marketing automation vendor Act-On acquired for $53 million

How to use modern language models for enhanced sentiment analysis

10 martech predictions of what won’t happen in 2025

What can marketers learn from the Savannah Bananas?

Bombora integrates with Audigent's PMPs

HubSpot’s SEO collapse: What went wrong and why?

How to promote data literacy in your marketing team

AI-powered martech news and releases: January 23

6 ways marketers can use Clay to enrich data and build campaigns

Ensuring precision and clarity in digital project specs

How 3 companies are reinventing event marketing with SoLoMo

Meta ad spend up 15% last quarter as TikTok sees sharp drop

Unilever's Ben & Jerry’s campaign shows why RMNs are the future

What is Salesforce cooking up for marketers in its Spring 2025 release?

Are AI tools shaping your intentions more than you realize?

Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats

Make 2025 the year your video creative shines

Content atomization: Maximize ROI by repurposing your best ideas

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