The information storage services provider uses Conversica’s MAP integration to roll out two-way conversations across marketing, sales and customer care.

MarTech

01.05.2024

Unlock marketing efficiency: The essential guide to martech stack optimization

Gain a competitive edge by ensuring your marketing technology stack is always optimized for operational excellence.

MarTech

01.05.2024

Beyond the tech: Mastering customer data with a modern approach

Build a foundational “Customer 101” dataset and unleash its potential through enrichments and a data-driven learning cycle.

MarTech

01.05.2024

Video Advertising: The Ultimate Guide

The power of video advertising is proven but engagement metrics are complex and differ from platform to platform. Here's our guide.

MarTech

01.05.2024

Modern email marketing: Data privacy, bulk email restrictions and more

From the Spring 2024 MarTech Conference, our experts lead a lively discussion about email marketing.

MarTech

01.05.2024

Brian McKenna: Spotlight on the expert

Brian talks about why less is definitely more when it comes to email marketing and his long involvement with Paul Newman's Hole in the Wall Gang Camp.

MarTech

30.04.2024

Do CMOs really understand how their teams use martech?

And how much does it matter if they don’t?

MarTech

30.04.2024

Unifying first-party data using CDPs and other tools: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDPs and other tools that help enrich data.

MarTech

30.04.2024

AI transformation: How to prepare your marketing team

Navigate the challenges of AI disruption in martech with a people-focused approach. Here’s how to get your team on board.

MarTech

30.04.2024

The great debate: Activity vs. results

Effort or results — what really drives a business forward? Jump into a debate that’s sparking lively conversations across industries.

MarTech

30.04.2024

3 ways brands can build trust with privacy-concerned consumers

Wendy Werve and Jim Clark explain how to better understand customers, with video highlights from The MarTech Conference.

MarTech

27.04.2024

AI content creation: Ushering in the unimaginable

Embrace cutting-edge AI content creation tools to transform your marketing. Balance human input while harnessing machine efficiency.

MarTech

27.04.2024

Microsoft unveils a new small language model

Plenty of talk about LLMs, but Microsoft is bringing its small language model initiative to market.

MarTech

27.04.2024

What can a potential U.S. TikTok ban teach marketers?

Brands must prioritize owned marketing assets like websites and blogs to maintain control over their narratives and customer connections.

MarTech

26.04.2024

How to produce brand-approved email designs on time and on budget

Learn a smarter, template-driven approach to producing on-brand, personalized emails that work across devices and email clients.

MarTech

26.04.2024

SMBs are investing more time and resources in marketing

Around 40% of SMBs are looking for ways to increase the dollars and time spent on marketing. It's a struggle.

MarTech

26.04.2024

Marketing to the 50+ crowd: A booming opportunity

Capitalize on the booming "silver economy" by marketing to the 50+ demographic, a growing and wealthy consumer class with evolving needs.

MarTech

26.04.2024

10 things to do if your martech solution vendor gets bought

Acquisitions mean a lot of change. Pricing, service level agreements, customer reps and more. Here's what you need to know to handle it.

MarTech

26.04.2024

AI-powered martech releases and news: April 25

Also, an educator learns the drawbacks of using artificial intelligence to frame someone.

MarTech

26.04.2024

Video ad spend expected to rise 16%, surpassing linear TV this year

IAB's Video Ad Spend study projects $63 billion in video ad spending with more going to digital video than linear for the first time.

MarTech

25.04.2024

How to align processes to drive martech utilization

Conduct a marketing processes and technology audit, map platforms to the buyer's funnel and streamline your martech stack.

MarTech

25.04.2024

Crafting exceptional customer experiences with AI and agile: A 5-step guide

Harness the potential of AI and agile marketing to revolutionize your customer engagement efforts and exceed expectations.

MarTech

25.04.2024

HubSpot launches new genAI-powered Content Hub

HubSpot goes all-in on AI with its new look Content Hub. Plus Service and Commerce Hub updates.

MarTech

25.04.2024

What marketers need to know about the TikTok ban

The biggest problem with the new law? It doesn't protect American's data and leaves marketers with 16 states' different privacy regulations.

MarTech

24.04.2024

How True Classic uses post-purchase experiences to increase revenue

The company increased customer satisfaction with the aid of a tool by parcelLab that provides accurate shipping and delivery updates.

MarTech

24.04.2024

How to adapt your marketing for the new era of data analytics

Having a vision for your data is critical for any marketing strategy. And building a trusted data foundation is the first step in executing on that vision.

MarTech

24.04.2024

What is predictive analytics?

The importance of predictive analytics in marketing continues to grow as brands try to get ahead (and stay ahead) of the customer.

MarTech

24.04.2024

3 considerations before leaving your martech vendor

Understand if it's time to move on by evaluating solution fit, looking into your vendor's plans and exploring the competitive landscape.

MarTech

24.04.2024

Adobe adds AI tools to Photoshop powered by updated Firefly Image 3

New features include in-app text-to-image generation and the use of reference images that can match brand styles and themes.

MarTech

23.04.2024

Email tactics and CTAs for lead generation: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: lead gen tactics and CTAs for email.

MarTech

23.04.2024

Webflow adds AI-driven personalization with Intellimize acquisition

Webflow's vision for a Web Experience Platform empowers marketing teams.

MarTech

23.04.2024

Consumers want to buy from the 'right brand'

A new report from Intuit Mailchimp locates consumers on the commitment spectrum, from "inert" to "fandom."

MarTech

23.04.2024

Legal risks loom for Firefly users after Adobe’s AI image tool training exposed

The discovery that Adobe's Firefly wasn't entirely trained on licensed images has enterprise marketers concerned about lawsuits.

MarTech

23.04.2024

7 steps to creating an audience-based B2B marketing plan

Boost marketing-driven revenue with granular audience segmentation. Use this 7-step framework for targeting the right prospects.

MarTech

20.04.2024

Comarch holds new webinar – Top loyalty trends: Industry-specific ideas 2024

On May 7th, Comarch experts invite you to join them for an insightful conversation about the most important trends in loyalty programs. What makes customers keep coming back to their favorite brands in 2024? Get ready to find out.

MarTech

20.04.2024

Adobe puts two AI tools into general release

AI Assistant let's users get a tl;dr out of documents and the Adobe Express app puts AI-powered video and image editing into the palm of your hand.

home›MarTech›Marketing

MarTech - Marketing

Qualtrics launches new Strategy & Research Suite for XM

Using video in email to engage customers and close deals

Google launches new AI-powered features for Performance Max campaigns

The future of marketing is social

How Iron Mountain implements conversational AI to drive engagement and revenue

Unlock marketing efficiency: The essential guide to martech stack optimization

Beyond the tech: Mastering customer data with a modern approach

Video Advertising: The Ultimate Guide

Modern email marketing: Data privacy, bulk email restrictions and more

Brian McKenna: Spotlight on the expert

Do CMOs really understand how their teams use martech?

Unifying first-party data using CDPs and other tools: Best of the MarTechBot

AI transformation: How to prepare your marketing team

The great debate: Activity vs. results

3 ways brands can build trust with privacy-concerned consumers

AI content creation: Ushering in the unimaginable

Microsoft unveils a new small language model

What can a potential U.S. TikTok ban teach marketers?

How to produce brand-approved email designs on time and on budget

SMBs are investing more time and resources in marketing

Marketing to the 50+ crowd: A booming opportunity

10 things to do if your martech solution vendor gets bought

AI-powered martech releases and news: April 25

Video ad spend expected to rise 16%, surpassing linear TV this year

How to align processes to drive martech utilization

Crafting exceptional customer experiences with AI and agile: A 5-step guide

HubSpot launches new genAI-powered Content Hub

What marketers need to know about the TikTok ban

How True Classic uses post-purchase experiences to increase revenue

How to adapt your marketing for the new era of data analytics

What is predictive analytics?

3 considerations before leaving your martech vendor

Adobe adds AI tools to Photoshop powered by updated Firefly Image 3

Email tactics and CTAs for lead generation: Best of the MarTechBot

Webflow adds AI-driven personalization with Intellimize acquisition

Consumers want to buy from the 'right brand'

Legal risks loom for Firefly users after Adobe’s AI image tool training exposed

7 steps to creating an audience-based B2B marketing plan

Comarch holds new webinar – Top loyalty trends: Industry-specific ideas 2024

Adobe puts two AI tools into general release

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