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MarTech
01.02.2025
RCS is game-changing technology for mobile marketing. We've updated our article to include news of RCS tools from Twilio.
Move from busywork to a strategic approach that builds meaningful connections and drives sustainable growth.
The ability to understand and work with data is crucial for marketing success. Here’s how to build your data skills to stay ahead.
31.01.2025
Don’t let dysfunctions hold back your marketing efforts. Master soft skills to build a thriving, future-ready team.
Make AI work for your team with a structured approach to adoption, training and implementation. Here’s how.
Local marketing requires going very deep on a particular group of people. Here's what you need to know.
OpenAI accuses DeepSeek of training on ChatGPT's data. Oh, the irony.
30.01.2025
Some customers drive loyalty and others drive volume — both matter. Here’s how to engage each group while optimizing your resources.
Let your marketing team’s entrepreneurial spirit shine. Create space for controlled chaos to drive change and spark progress.
Marketers and data scientists have a new tool to help them measure the effectiveness of their efforts.
Is your marketing team ready for causal AI? These three steps will reveal gaps and set your GTM strategy up for success.
You invest hours in images, design and color schemes. But what happens when customers explore your website without ever seeing it?
29.01.2025
CTV is no longer just for B2C. Here’s how to crack the code for success with advanced targeting, storytelling and more.
How will Apple’s latest updates affect your email strategy? Learn about AI enhancements, inbox changes and more.
TrustInsight's co-founder and chief data scientist explains the new Chinese AI and how it will change marketers' jobs --- for better and for worse.
Are agents something new, or a different name for bots or apps working together? We know for sure they aren't what we were promised.
28.01.2025
Insights into an AI-driven GTM landscape and how leaders can align for success in a networked, probabilistic marketplace.
Many SEO pros already have what it takes to generate ongoing income by embracing website maintenance (even hosting).
Two types of AI are dominating the conversation around artificial intelligence. That could change tomorrow at the rate AI is moving.
The powerful open-source AI from China is less expensive than ChatGPT and Gemini and just as good. Expect better and cheaper marketing tools soon.
Effective sales and marketing in B2B relies on accounts. Salesforce was designed to focus on leads. Therein lies the problem.
25.01.2025
From political shifts to market instability, here’s why marketers should accelerate budgets and prepare for change this year.
One of the oldest players in the MAP market sells to a Washington-based SPAC.
Beyond simplistic sentiment charts, AI now dives into context, purpose and emotion to reveal what really drives customer opinions.
24.01.2025
Predicting what will happen gets all the attention, but knowing what won't happen can be every bit as valuable.
If you're trying to master social media, video and authenticity, you can learn a lot from the Bananas. Just don't bunt.
Bombora's B2B marketing customers can now reach audiences through Audigent's private marketplaces.
Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.
Create accessible reports, tell compelling data stories and build a data-savvy marketing team that drives better results.
Elon Musk says OpenAI doesn't have the funds for AI infrastructure project Stargate. The Tesla CEO has a strong case for his argument.
23.01.2025
Data enrichment vendor Clay now has a valuation of $1.25 billion, and it's more than a tool for cold emailers.
How long is a piece of string? Here’s how service providers and clients can better work together to define project deliverables and set realistic expectations.
Create unforgettable experiences and boost event attendance by using a combination of social, local and mobile strategies.
Despite the holiday blues, ad spending on TikTok was up 27% for the entire year.
Combining data-driven, privacy-conscious, real-time personalized advertising strategies with Foodpanda's RMN got Unilever a delicious result.
22.01.2025
Agentforce and data management are among the themes for marketers in the Spring 2025 updates from Salesforce.
Uncover the subtle ways AI tools guide decisions and the importance of transparency in a world where our intentions are commodified.
Marketers can now be triple threats with data, creative and optimization power.
Join our webinar to learn how Connected TV blends high-impact video with digital targeting to elevate your advertising.
Expand your reach and efficiency by transforming core content into multiple assets tailored for various platforms — an in-depth guide.