64% of CEOs admit they adopted AI only because of FOMO. This explains why just 25% of AI initiatives have hit the promised ROI and 16% have gone enterprise-wide.

MarTech

09.05.2025

Figma's new tools create a design-to-deployment ecosystem

Features for marketing and brand teams position Figma as a direct competitor to Canva, Adobe, WordPress and Wix.

MarTech

09.05.2025

How smarter campaign modeling and automation drive real marketing ROI

Overcome CRM limitations, fix attribution gaps and unlock true marketing ROI with smarter automation and campaign modeling.

MarTech

08.05.2025

5 drivers of full-funnel growth with CRM and CDP data

Master full-funnel marketing with tactics that connect acquisition data to lifetime value, driving smarter decisions and higher profits.

MarTech

08.05.2025

Google AI Overviews show on 13% of searches: Study

88% of the AI Overviews target informational queries, but the number found in commercial and navigational queries is rising.

MarTech

08.05.2025

Acxiom’s exclusive event for acquisition marketers

Discover what’s working now to drive real customer growth.

MarTech

08.05.2025

US asks court to breakup Google ad businesses

Spinning off AdX exchange and DFP platform would severely impact the tech giant's revenue and be a seismic shift in digital advertising.

MarTech

08.05.2025

Your GTM strategy needs a buyer-centric redesign

Internal alignment is no longer the answer. Sales and marketing must refocus around the buyer in today’s complex, risk-averse environment.

MarTech

08.05.2025

Martech Landscape 2025: Growing, shrinking and reshaping all at once

The new normal in martech is tools, AI adoption and stack architecture all going through seismic shifts at the same time.

MarTech

07.05.2025

The real reason marketing measurement keeps failing

Attribution and MMMs need to evolve. But without cleaner, more consistent data behind them, they’ll never reach their full potential.

MarTech

07.05.2025

7 ways to put behavioral marketing to work—starting now

This guide breaks down seven strategies for using first-party behavioral data to improve personalization, close visibility gaps, and drive real results.

MarTech

07.05.2025

Is your CRM lying to you? The hidden costs of dirty B2B data

How inaccurate data sabotages marketing performance — and what you can do about it.

MarTech

07.05.2025

Could AI be what finally aligns marketing and sales teams?

Marketing says sales drops the ball. Sales says the leads are junk. AI might finally end the blame game.

MarTech

07.05.2025

10 insights for marketing and MOps leaders from the State of Martech 2025 report

There are now 15,384 tools in the martech universe, but the bigger news is how these tools impact marketing organizations.

MarTech

06.05.2025

What AI adoption in market research means for agency and brand marketers

Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next campaign.

MarTech

06.05.2025

The most effective influencer campaigns are built on fit, not fame

Explore the disciplined approach behind today’s most successful influencer campaigns — built on insight, alignment and results.

MarTech

06.05.2025

The 7 habits of highly effective people is a blueprint for the Positionless Marketer

The habits that build personal excellence now essential for Positionless Marketers empowered to do anything and be everything.

MarTech

06.05.2025

AI improves customer service only when it supports humans, not replaces them

AI can reduce costs — but done wrong, it alienates customers. See how forward-thinking brands are blending automation with authentic support.

MarTech

06.05.2025

How should marketers market to consumers under stress?

How should marketers approach consumers stressed out by economic uncertainty, tariffs and political turmoil?

MarTech

03.05.2025

More consolidation among data tools, as Fivetran acquires Census

Vendors touching customer data keep pairing up as data becomes more essential in the AI era.

MarTech

03.05.2025

5 suggestions for moving beyond MQLs

MQL is more disinformation than data. Uncover why it fails and how to build smarter, more accurate go-to-market strategies.

MarTech

03.05.2025

How marketing's broken promises are sinking your renewal rates

Contract renewals reflect your marketing's truth. If your story breaks, customers walk. Here's how to fix the gap and boost retention.

MarTech

03.05.2025

Marketers could have saved Target and Southwest from themselves

Everything a company does impacts the brand. The C-suite would avoid many disasters by consulting the people who know the customers best.

MarTech

03.05.2025

Content generation outpaces other applications of AI for marketers

We can assume about two-thirds of marketers are using AI for content creation. But when will other applications catch on?

MarTech

02.05.2025

Your top B2B YouTube ads questions – answered

YouTube isn’t just for B2C. Here's how B2B brands can use video ads to build trust and move buyers through complex sales cycles.

MarTech

02.05.2025

AI-powered martech releases and news: May 1

OpenAI unrolled an update to ChatGPT because it was too sycophantic. Nice to know there's something humans still do better than AI.

MarTech

02.05.2025

If your value prop sounds like everyone else’s, you’ve already lost

Here's how to pressure test your value proposition and craft messaging that converts.

MarTech

01.05.2025

5 tips for marketers planning to evaluate B2B data vendors

Need a B2B data vendor to help with enrichment or hygiene? Review this list of five tips first.

MarTech

01.05.2025

B2B marketing can’t hide from change forever

The whole world is changing. B2B marketing, not so much. Here’s a swift kick in the pants to get us going.

MarTech

01.05.2025

Brand trust is the most valuable asset your company owns

Trustworthy brands deliver on promises and live their purpose. See how authenticity and transparency boost consumer confidence.

MarTech

30.04.2025

How LinkedIn rewards tribal loyalty over truth

Professional silos are thriving on LinkedIn — but in a world of synthetic intelligence, tribal expertise is a liability.

MarTech

30.04.2025

10 must-use marketing updates in the Salesforce Summer 2025 releases

These 10 updates will help marketers in the Salesforce platform work smarter.

MarTech

30.04.2025

Unblock your creative flow with AI

Learn how forward-looking teams are reducing repetitive work while surfacing the right content at the right time.

MarTech

30.04.2025

OpenAI adds shopping features to ChatGPT Search

The new feature is available in fashion, beauty, home goods and electronics categories.

MarTech

30.04.2025

Your emails belong in Promotions — and that’s a good thing

Stuck in the five stages of inbox grief? Learn why the Promotions tab might be your secret weapon for email marketing success.

MarTech

29.04.2025

Digital transformation begins when tradition meets innovation

Legacy sectors are finding their digital voice and building cross-generational teams to drive the future of work.

MarTech

29.04.2025

When clients assume your best work was done by AI

Your best copy might sound like AI to clients. See why creative value is under pressure and what it means for agencies.

MarTech

29.04.2025

CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market

One thing driving the spending is streaming platforms' improved programmatic and self-serve activation tools.

MarTech

29.04.2025

How does conversion lift testing work, and which ad platforms offer it?

Need to measure the incremental impact of your advertising efforts? Conversion lift testing will help.

home›MarTech›Marketing

MarTech - Marketing

Integration isn’t a martech problem, it’s an organizational one

The latest AI-powered martech news and releases

Figma's new tools create a design-to-deployment ecosystem

How smarter campaign modeling and automation drive real marketing ROI

5 drivers of full-funnel growth with CRM and CDP data

Google AI Overviews show on 13% of searches: Study

Acxiom’s exclusive event for acquisition marketers

US asks court to breakup Google ad businesses

Your GTM strategy needs a buyer-centric redesign

Martech Landscape 2025: Growing, shrinking and reshaping all at once

The real reason marketing measurement keeps failing

7 ways to put behavioral marketing to work—starting now

Is your CRM lying to you? The hidden costs of dirty B2B data

Could AI be what finally aligns marketing and sales teams?

10 insights for marketing and MOps leaders from the State of Martech 2025 report

What AI adoption in market research means for agency and brand marketers

The most effective influencer campaigns are built on fit, not fame

The 7 habits of highly effective people is a blueprint for the Positionless Marketer

AI improves customer service only when it supports humans, not replaces them

How should marketers market to consumers under stress?

More consolidation among data tools, as Fivetran acquires Census

5 suggestions for moving beyond MQLs

How marketing's broken promises are sinking your renewal rates

Marketers could have saved Target and Southwest from themselves

Content generation outpaces other applications of AI for marketers

Your top B2B YouTube ads questions – answered

AI-powered martech releases and news: May 1

If your value prop sounds like everyone else’s, you’ve already lost

5 tips for marketers planning to evaluate B2B data vendors

B2B marketing can’t hide from change forever

Brand trust is the most valuable asset your company owns

How LinkedIn rewards tribal loyalty over truth

10 must-use marketing updates in the Salesforce Summer 2025 releases

Unblock your creative flow with AI

OpenAI adds shopping features to ChatGPT Search

Your emails belong in Promotions — and that’s a good thing

Digital transformation begins when tradition meets innovation

When clients assume your best work was done by AI

CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market

How does conversion lift testing work, and which ad platforms offer it?

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