Don’t expect a sea change. Keep delivering flexible, seamless experiences while considering these areas of improvement that will make an impact in 2025.

MarTech

24.12.2024

Email content for B2B decision-makers: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Reaching decision-makers with the best email content.

MarTech

21.12.2024

5 content killers that ruin results — and how to fix them

Struggling with underperforming content? Avoid these common pitfalls and deliver value to your audience to boost engagement and results.

MarTech

21.12.2024

4 key features in Salesforce's Agentforce 2.0

The new version of Agentforce adds a pre-built skills library, Slack integration, a more powerful reasoning engine and an agent testing center.

MarTech

21.12.2024

Why DIY experimentation is critical to AI success

Your view of what’s possible with AI will be shaped by your own experimentation. You just need to find the time to make it happen.

MarTech

21.12.2024

What retailer marketers should be thinking about in 2025

Big changes in the search and discovery process and the growth of retail media are critical trends, says Criteo. And CTV is going to join them.

MarTech

20.12.2024

The hidden reasons your CDP project is failing

There are things that go wrong with any big project and there are things that go wrong with CDPs. Let's plan to avoid those pitfalls.

MarTech

20.12.2024

The science behind high-performing calls to action

Craft CTAs using psychology and design principles to drive engagement, increase conversions and build trust with your audience.

MarTech

20.12.2024

AI-powered martech news and releases: December 19

Artificial intelligence can now lie intentionally. Researchers call this "faking alignment" perhaps because calling it lying is too close to the truth.

MarTech

20.12.2024

How to use AI to find and prioritize untapped market segments

See how multiple LLMs — including Amazon’s new Nova model — can define market segments and help you develop ideas for your GTM strategy.

MarTech

19.12.2024

The AI-powered path to smarter marketing

Drowning in data? Make the most of generative AI by turning marketing challenges into growth opportunities.

MarTech

19.12.2024

Mobile’s growing role in holiday shopping

Shoppable TV ads and mobile wallets are winning a significant percentage of holiday purchases.

MarTech

19.12.2024

Thrift, norming and price paranoia will be consumer trends in 2025

Thrift is about more than just saving money says Gartner's latest consumer and cultural research.

MarTech

19.12.2024

How Gen Z values are changing marketing

Gen Z demands authentic, sustainable and community-driven marketing. Here’s how brands can meet them where they are.

MarTech

18.12.2024

How to build a skill development culture for MOps success

Overcome talent shortages and inefficiencies with actionable steps to develop and retain top marketing talent.

MarTech

18.12.2024

It's time for B2B marketing to understand its GTM role

2025 will be tough, but it's time to be able to answer the C-suite's questions about the role marketing plays in the GTM eco-system.

MarTech

18.12.2024

How to get your email marketing ready for iOS 18

Apple's new operating system brings big changes to how people get and interact with their email.

MarTech

17.12.2024

5 essential priorities for marketers in 2025

Position your brand for success in 2025 with these marketing priorities, from smarter AI adoption to better data transparency.

MarTech

17.12.2024

From guesswork to growth: How to build a customer-centric marketing strategy

Don't let the 'assumption trap' hold you back. See how real brands used customer interviews to unlock game-changing growth.

MarTech

17.12.2024

Take the 2025 State of Your Stack Survey

We’ve teamed up with Scott Brinker from Chiefmartec on a new survey to help the community plan for the next 12–24 months.

MarTech

17.12.2024

The 13-point roadmap for thriving in the age of AI search

Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems.

MarTech

17.12.2024

Creating personas for account-based marketing (ABM): Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to build personas for ABM campaigns.

MarTech

17.12.2024

TikTok files challenge with Supreme Court

With not much time to spare before the January 19 ban, TikTok has taken its case to the Supreme Court.

MarTech

14.12.2024

What every marketer should watch for in 2025

Prepare for 2025 with insights on fallback strategies, email marketing innovations and staying ahead in a rapidly evolving landscape.

MarTech

14.12.2024

AI adoption gap found between executives and entry-level marketers

New studies point to gaps stemming from marketing role and company size. And very few marketers want AI "in the driver's seat" just yet.

MarTech

14.12.2024

How shared goals and incentives improve marketing results

Breaking down silos with unified goals and incentives boosts productivity, accountability, and long-term success.

MarTech

13.12.2024

Why 2025 is the year for martech optimization, not expansion

2025 is not for big martech spend but for laying an AI-ready foundation. Here's how to balance budget restraints with innovation.

MarTech

13.12.2024

AI-powered martech news and releases: December 12

U.K. marketers say they're relying on AI to connect with shoppers for the holiday season.

MarTech

13.12.2024

Judge blocks WordPress from blocking WP Engine

Latest in the WordPress v. WP Engine battle: California judge issues an injunction against WordPress.

MarTech

13.12.2024

Why syncing email and SMS is critical to marketing success

Combining SMS with email unlocks more opportunities for customer engagement and higher revenue. Here’s how to do it right.

MarTech

12.12.2024

The two approaches to AI implementation: Collaboration vs. independence

From AI teams to solo creators, learn how to align AI strategy with business goals and drive innovation effectively.

MarTech

12.12.2024

Google Ads tests video asset option

The new 'Video' option in the Assets section signals a shift towards greater video integration in 2025.

MarTech

12.12.2024

Understanding customer entry and exit in event-based journeys

Use event-based journey analytics to map customer entry and exit points, enhance personalization, and improve engagement.

MarTech

12.12.2024

Mitel makes customer experience Talkative

U.K. longevity vendor Healthspan is leveraging Mitel's AI virtual agent to resolve 90% of product queries.

home›MarTech›Marketing

MarTech - Marketing

Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025

AI transformation: 2025 predictions

Google Ads rolls out Brand Report for enhanced advertiser insights

Africa Creative makes soccer ad boards shoppable

Customer experience and brand: 2025 predictions

Google tightens ad policies to align with Search spam rules

Customer experience tools and strategies: 2025 predictions

Email content for B2B decision-makers: Best of the MarTechBot

5 content killers that ruin results — and how to fix them

4 key features in Salesforce's Agentforce 2.0

Why DIY experimentation is critical to AI success

What retailer marketers should be thinking about in 2025

The hidden reasons your CDP project is failing

The science behind high-performing calls to action

AI-powered martech news and releases: December 19

How to use AI to find and prioritize untapped market segments

The AI-powered path to smarter marketing

Mobile’s growing role in holiday shopping

Thrift, norming and price paranoia will be consumer trends in 2025

How Gen Z values are changing marketing

How to build a skill development culture for MOps success

It's time for B2B marketing to understand its GTM role

How to get your email marketing ready for iOS 18

5 essential priorities for marketers in 2025

From guesswork to growth: How to build a customer-centric marketing strategy

Take the 2025 State of Your Stack Survey

The 13-point roadmap for thriving in the age of AI search

Creating personas for account-based marketing (ABM): Best of the MarTechBot

TikTok files challenge with Supreme Court

What every marketer should watch for in 2025

AI adoption gap found between executives and entry-level marketers

How shared goals and incentives improve marketing results

Why 2025 is the year for martech optimization, not expansion

AI-powered martech news and releases: December 12

Judge blocks WordPress from blocking WP Engine

Why syncing email and SMS is critical to marketing success

The two approaches to AI implementation: Collaboration vs. independence

Google Ads tests video asset option

Understanding customer entry and exit in event-based journeys

Mitel makes customer experience Talkative

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