Marketers chase new leads, but real ROI comes from retention. See how automation, onboarding and rewards can turn loyal customers into lasting growth.

MarTech

08.10.2025

Invalid traffic detection gets smarter with HUMAN’s Page Intelligence

The latest addition to the company's ad protection suite gives brands new control over fraud and performance data.

MarTech

08.10.2025

OpenAI expands ChatGPT into an app platform — and a new channel for marketers

Making ChatGPT into an app platform creates a new, high-intent channel where marketers can reach 800 million users directly in conversation.

MarTech

07.10.2025

Salesforce says social engineering to blame for breaches leading to ransom demands

Salesforce said its platform wasn’t compromised, but that’s little consolation to the companies and consumers potentially impacted.

MarTech

07.10.2025

What Is Open Semantic Interchange (OSI), and why should marketers care?

Martech is drowning in silos and inconsistent data. OSI could solve the chaos with one open standard, giving teams clarity and control.

MarTech

07.10.2025

Oracle debuts AI agents for CX and revenue teams

Oracle’s new AI agents connect marketing, sales, service, finance and more, giving them a view across the enterprise.

MarTech

07.10.2025

3 ways AI will elevate marketing in 2026

Most teams now consider AI critical. In 2026, expect its biggest impact in personalization, orchestration and creative work.

MarTech

07.10.2025

U.S. online holiday shopping expected to hit a record $253 billion

Adobe predicts mobile, AI-powered shopping and social media to drive the season’s biggest shifts in consumer behavior.

MarTech

07.10.2025

Brand consistency beats AI hype for revenue in 2026

AI amplifies everything — but only a consistent GTM system turns speed into durable growth with proof buyers and CFOs can trust.

MarTech

04.10.2025

Technical branding: The system that teaches machines who the brand is

Discover why technical branding – speed, semantics, security – now drives AI search performance, and how to stop brand drift before machines define you.

MarTech

04.10.2025

AI trust is the new growth engine

Unchecked AI puts brands at risk. Accountability frameworks translate ethics and governance into customer trust, loyalty and growth.

MarTech

04.10.2025

How to set up GA4 cross-domain tracking for global and multi-brand sites

Fragmented sessions distort insights. GA4 cross-domain tracking unifies data across brands and regions so marketers, analysts and leaders see the full journey.

MarTech

04.10.2025

Salesforce announces new initiatives to build trust in AI agents

AI projects fail from bad data and weak governance. Having bet the house on agents, Salesforce is going to keep working to fix those gaps.

MarTech

04.10.2025

Marketers say AI aspirations get stuck in ‘pilot purgatory’

Marketers say AI helps with content and campaigns, but too many can’t move beyond experimentation and individual use cases.

MarTech

03.10.2025

Thriving businesses create value, dying businesses strip-mine it

Sustainable growth comes from creating value first for employees and customers. Get the order wrong and you burn through your future.

MarTech

03.10.2025

AI search is shifting traffic from volume to value

AI search is reshaping how audiences find brands, driving fewer but higher-value visits that demand authenticity and reward originality over volume.

MarTech

03.10.2025

Stop making cost per conversion your KPI — here’s what to measure instead

Chasing cost per conversion or ROAS as your KPI leads to underspend. See why conversion volume is a smarter way to scale profitably.

MarTech

02.10.2025

5 email lifecycle programs you need — and one to drop

Email is the backbone of lifecycle marketing. Learn the five programs that build trust and retention, plus one that doesn’t make the cut.

MarTech

02.10.2025

Bandits have taken over marketing decisioning, and that’s a good thing

Marketing decisioning has shifted from rules to AI — fueled by data warehouses and advanced models like reinforcement learning.

MarTech

02.10.2025

IAB cuts ad forecast as tariffs take a bite out of spending

Ad spend growth is expected to drop from an earlier prediction of 7.3% to 5.7% as 91% of ad buyers say tariffs are driving budget decisions.

MarTech

01.10.2025

9 mistakes that ruin your content plan and how to fix them

A solid content plan drives results — but only if you sidestep the pitfalls. See how to keep your strategy focused, relevant and effective.

MarTech

01.10.2025

Your content strategy just died. Here’s what comes next.

If you don't have a parallel, machine-readable version of your content, AI will misrepresent your brand, and competitors will write your story.

MarTech

01.10.2025

Zeta Global acquires enterprise software business from Marigold

Marigold is holding on to its SMB tools like Campaign Monitor and Emma, but its relationship marketing apps are on the move.

MarTech

01.10.2025

ActiveCampaign declares ‘the days of classic marketing automation are over’

ActiveCampaign lays out its vision for autonomous marketing, and AI agents are central to the game plan.

MarTech

01.10.2025

How Amazon Ads enables full funnel measurement

With new metrics like MTA, LTS and conversion path reporting, Amazon Ads gives marketers deeper insight into performance across the funnel.

MarTech

01.10.2025

Google expands capabilities of its open-source MMM program

Meridian, released in January, now supports non-media variables, such as pricing and promotions.

MarTech

30.09.2025

Account-based GTM pods that turn strategy into pipeline

Many ABM programs stall in execution. Pods align marketing, BDRs, sales and CS into one revenue team that drives meetings and growth.

MarTech

30.09.2025

Why genAI search is as bad for shoppers as it is for marketers

GenAI search engines promise the “best” information, but deliver shallow, incomplete answers that frustrate buyers and shortchange sellers.

MarTech

30.09.2025

How to get your organization aligned for the AI age

At the MarTech Conference, we discussed why alignment, culture and data standards — not tools alone — determine success.

MarTech

30.09.2025

10 of the most thought-provoking quotes from the September MarTech Conference

Fire up your marketing brain with the quotes that caught our attention at the September event.

MarTech

30.09.2025

How can workflow integration unlock the full value of AI for marketers?

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website

MarTech

27.09.2025

How to See Inside the AI Funnel with LLM tracking tools

Learn how AI tracking tools combine synthetic and real-world data to restore visibility into the AI marketing funnel and enable actionable strategy.

MarTech

27.09.2025

CLV is the growth metric that marketing can’t fake

Customer lifetime value can’t be gamed with lock-ins or campaigns. Sustainable growth depends on delivering real customer experiences.

MarTech

27.09.2025

OpenAI is staffing up to turn ChatGPT into an ad platform

OpenAI’s latest hire hints at a future where advertisers can run campaigns directly in ChatGPT, reaching 700 million weekly active users.

MarTech

27.09.2025

Marketers see the importance of AEO, but many haven’t started

Nearly half say budget constraints are holding back AEO initiatives.

MarTech

27.09.2025

Underutilized data sources: Unlocking what marketers already have

At the MarTech Conference, we discussed why silos, integrations and neglected data streams keep marketers from seeing the full picture.

MarTech

27.09.2025

Coffee break: Social media word search

Everyone deserves a coffee break. Take a timeout with our social media word search.

MarTech

27.09.2025

When customers move like starlings — and what it means for segmentation

Static models can’t keep pace with fluid consumer behavior. AI makes it possible to follow dynamic shifts and design for the flock.

MarTech

26.09.2025

Who’s advocating for your email subscribers?

Subscriber trust fuels email performance. Without an advocate, it’s only a matter of time before engagement slips.

home›MarTech›Marketing

MarTech - Marketing

AI’s value is measured in outcomes, not adoption

Acquisition gets the attention, but loyalty drives the results

Invalid traffic detection gets smarter with HUMAN’s Page Intelligence

OpenAI expands ChatGPT into an app platform — and a new channel for marketers

Salesforce says social engineering to blame for breaches leading to ransom demands

What Is Open Semantic Interchange (OSI), and why should marketers care?

Oracle debuts AI agents for CX and revenue teams

3 ways AI will elevate marketing in 2026

U.S. online holiday shopping expected to hit a record $253 billion

Brand consistency beats AI hype for revenue in 2026

Technical branding: The system that teaches machines who the brand is

AI trust is the new growth engine

How to set up GA4 cross-domain tracking for global and multi-brand sites

Salesforce announces new initiatives to build trust in AI agents

Marketers say AI aspirations get stuck in ‘pilot purgatory’

Thriving businesses create value, dying businesses strip-mine it

AI search is shifting traffic from volume to value

Stop making cost per conversion your KPI — here’s what to measure instead

5 email lifecycle programs you need — and one to drop

Bandits have taken over marketing decisioning, and that’s a good thing

IAB cuts ad forecast as tariffs take a bite out of spending

9 mistakes that ruin your content plan and how to fix them

Your content strategy just died. Here’s what comes next.

Zeta Global acquires enterprise software business from Marigold

ActiveCampaign declares ‘the days of classic marketing automation are over’

How Amazon Ads enables full funnel measurement

Google expands capabilities of its open-source MMM program

Account-based GTM pods that turn strategy into pipeline

Why genAI search is as bad for shoppers as it is for marketers

How to get your organization aligned for the AI age

10 of the most thought-provoking quotes from the September MarTech Conference

How can workflow integration unlock the full value of AI for marketers?

How to See Inside the AI Funnel with LLM tracking tools

CLV is the growth metric that marketing can’t fake

OpenAI is staffing up to turn ChatGPT into an ad platform

Marketers see the importance of AEO, but many haven’t started

Underutilized data sources: Unlocking what marketers already have

Coffee break: Social media word search

When customers move like starlings — and what it means for segmentation

Who’s advocating for your email subscribers?

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