See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to boost KPIs and build relationships.

MarTech

14.01.2025

Make Google happy by optimizing your WordPress site’s images

Learn how image optimization can boost SEO, improve load times, and enhance user experience with practical tips and WordPress tools.

MarTech

14.01.2025

Why career diversity drives martech team success

Here’s how bringing together a wide range of career experiences leads to more innovative solutions and improved organizational outcomes.

MarTech

14.01.2025

Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?

The growing divide in how to tackle moderation, misinformation and privacy regulation will have a profound impact on consumer trust.

MarTech

11.01.2025

Salesforce launches Agentforce for Retail

Ahead of NRF, Salesforce brings its agents to retail and unveils Retail Cloud with Modern POS.

MarTech

11.01.2025

Personalization's double-edged sword: Balancing relevance with intrusiveness

Consumers really like personalized marketing content and are really nervous about companies gathering data to provide it. Here's how to address that.

MarTech

11.01.2025

5 principles for a smoother, more successful CDP deployment

A successful CDP deployment improves business outcomes. These five principles will help you get there.

MarTech

11.01.2025

Are these email subject lines deceptive, clever copywriting or bad data at work?

Email marketers need to lean into their subject lines going forward, but must avoid deception at all costs.

MarTech

10.01.2025

Amazon's new Retail Ad Service brings RMN to the masses

The ecommerce giant is poised to disrupt the adtech market by letting retailers use its powerful technology to sell ads on their websites.

MarTech

10.01.2025

Martech disappointment grows despite increased usage

Insights into martech usage trends and budget challenges, plus strategies for overcoming the martech performance gap from the most recent CMO Survey.

MarTech

10.01.2025

How AI can combat the 'paradox of choice' and improve customer outcomes

From smarter search results to personalized recommendations, AI simplifies ecommerce shopping and reduces decision fatigue.

MarTech

10.01.2025

AI-powered martech news and releases: January 9

It doesn't take much to poison a large language model. Researchers found it can happen if even just 0.001% of an LLM's data is fake,

MarTech

10.01.2025

AI agents: 2025 predictions

AI agents will gain wider use and deliver better experiences and more insights for marketers. Here’s how.

MarTech

10.01.2025

SAP to launch loyalty management solution for retailers

At NRF, SAP announced a new loyalty management solution, an AI agent shopping assistant and ERP designed for retailers.

MarTech

09.01.2025

Martech stack complexity fragments audience data

New research from Forrester and TruAudience puts the blame on the martech stack for problems with connecting audiences.

MarTech

09.01.2025

4 reporting essentials to streamline business intelligence

Streamlined reporting can be achieved by focusing on use cases, data governance, automation and advanced analytics.

MarTech

09.01.2025

Contentstack acquires CDP Lytics

Another independent CDP is absorbed by a digital experience platform.

MarTech

09.01.2025

5 ways to crush sales bottlenecks and accelerate deals in 2025

Cut sales friction, speed up deal flow and grow your revenue this year with these actionable tips.

MarTech

08.01.2025

Start the new year with an antidote for AI anxiety

Feeling overwhelmed by AI? This three-step guide helps you reclaim focus, reduce stress and use AI tools with confidence.

MarTech

08.01.2025

Holidays deliver on record-setting ecommerce expectations

U.S. consumers spent $241.4 billion, up 8.7% YoY, according to Adobe Analytics.

MarTech

08.01.2025

Optimizing LLMs for B2B SEO: An overview

Learn B2B SEO strategies for LLM-driven search platforms, from user intent matching and AI feature optimization to authority building

MarTech

08.01.2025

Salesforce Agentforce: What you need to know

Salesforce Agentforce represents the shift from generative AI to agentic AI. Here's what you need to know about the platform.

MarTech

08.01.2025

Delivering large B2B marketing events: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: What marketing managers do to execute large marketing events.

MarTech

08.01.2025

Break down silos with a 4-pillar foundation for account-based expansion alignment

This approach focuses on GTM alignment, including shared goals, clear roles, collaborative communication and unified metrics.

MarTech

07.01.2025

How to overcome AI challenges in martech to maximize ROI

As you integrate AI into your martech stack, tackle data quality issues, resistance to change, skill gaps and more.

MarTech

07.01.2025

Why FAQs should be your go-to marketing tool

Frequently asked questions aren’t just for customer support. They’re the backbone of clear, consistent marketing communication.

MarTech

04.01.2025

How to maximize event ROI using smart budgeting

Understanding user conferences' true costs and revenue potential is the key to building a business case for events as a cornerstone of content strategy.

MarTech

04.01.2025

Will AI agents conduct the martech orchestra in 2025?

Scott Brinker foresees AI agents conducting the orchestra of the martech stack. Let's take a look at how we got here.

MarTech

04.01.2025

The influencer marketing space kicks off 2025 with another acquisition

Later’s acquisition of Mavely signals influencer marketing upstarts will defend their turf from big agencies.

MarTech

04.01.2025

Guardrails and governance: How to protect your brand while using AI

How can marketing maximize AI’s potential while maintaining brand integrity, consistency and ethical standards?

MarTech

04.01.2025

CTV takeover: 2025 predictions

Here’s how this rapidly evolving channel will change how advertisers connect with viewers in the new year.

MarTech

03.01.2025

Applying scientific method to performance

Learn how to build and test hypotheses to bolster a scientific approach to performance testing.

MarTech

03.01.2025

It’s time for a better approach to change management in marketing

Most change management is stunningly ineffective. Here's a middle-out approach that could improve your outcomes.

MarTech

03.01.2025

3 reports in GA4 that use analytics to eliminate customer friction

Learn how to build three reports in GA4 that will bring your customers' frustrations to light.

MarTech

03.01.2025

Retail media networks continue to grow: 2025 predictions

We’ll see more non-retail networks, data collaborations and in-store experiences as the RMN space matures.

MarTech

31.12.2024

Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025

Reflect on the impact of AI on 2024 but also consider what comes next in 2025.

MarTech

31.12.2024

AI transformation: 2025 predictions

Experts predict that AI will spur transformation around data, content optimization, decisioning and hiring chief AI officers in the year ahead.

MarTech

28.12.2024

Customer experience and brand: 2025 predictions

Here’s how organizations will shift focus in the coming year to deliver more purposeful engagements that grow awareness, trust and revenue.

MarTech

28.12.2024

Africa Creative makes soccer ad boards shoppable

Here's a new interactive channel for the holidays: traditional soccer field ad boards go shoppable.

MarTech

28.12.2024

Google Ads rolls out Brand Report for enhanced advertiser insights

New feature provides a unified view of brand campaign performance with deduplicated reach and frequency metrics across multiple campaigns.

home›MarTech›Marketing

MarTech - Marketing

Welcome emails lift KPIs: Best of the MarTechBot

Make Google happy by optimizing your WordPress site’s images

Why career diversity drives martech team success

Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?

Salesforce launches Agentforce for Retail

Personalization's double-edged sword: Balancing relevance with intrusiveness

5 principles for a smoother, more successful CDP deployment

Are these email subject lines deceptive, clever copywriting or bad data at work?

Amazon's new Retail Ad Service brings RMN to the masses

Martech disappointment grows despite increased usage

How AI can combat the 'paradox of choice' and improve customer outcomes

AI-powered martech news and releases: January 9

AI agents: 2025 predictions

SAP to launch loyalty management solution for retailers

Martech stack complexity fragments audience data

4 reporting essentials to streamline business intelligence

Contentstack acquires CDP Lytics

5 ways to crush sales bottlenecks and accelerate deals in 2025

Start the new year with an antidote for AI anxiety

Holidays deliver on record-setting ecommerce expectations

Optimizing LLMs for B2B SEO: An overview

Salesforce Agentforce: What you need to know

Delivering large B2B marketing events: Best of the MarTechBot

Break down silos with a 4-pillar foundation for account-based expansion alignment

How to overcome AI challenges in martech to maximize ROI

Why FAQs should be your go-to marketing tool

How to maximize event ROI using smart budgeting

Will AI agents conduct the martech orchestra in 2025?

The influencer marketing space kicks off 2025 with another acquisition

Guardrails and governance: How to protect your brand while using AI

CTV takeover: 2025 predictions

Applying scientific method to performance

It’s time for a better approach to change management in marketing

3 reports in GA4 that use analytics to eliminate customer friction

Retail media networks continue to grow: 2025 predictions

Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025

AI transformation: 2025 predictions

Customer experience and brand: 2025 predictions

Africa Creative makes soccer ad boards shoppable

Google Ads rolls out Brand Report for enhanced advertiser insights

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