News

Breaking News

Entertainment

Movies & Series

Music

Science & Technology

Sport

Business & Money

Education & Personal Development

Life

Culture & Art

Hobbies

News

Entertainment

Science & Technology

Sport

Business & Money

Education & Personal Development

Life

Culture & Art

Hobbies

home
›
MarTech
›
Marketing

MarTech - Marketing

7 | Follower

MarTech

27.06.2025

Why marketing must reclaim GTM design in the age of AI

N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term impact.

MarTech

27.06.2025

New IAB Framework aims to bring clarity to gaming ads

The framework standardizes game ad campaign metrics and outlines what metrics to expect and what additional data to request.

MarTech

27.06.2025

6 steps to take a guilt-free vacation from your email program

Taking time off is tough — especially for email marketers. Here’s how to prepare, delegate and actually relax this summer.

MarTech

26.06.2025

FTC says Omnicom deal is OK, as long as there's no brand safety involved

The world's largest ad agency is forbidden from using 'political or ideological' viewpoints to determine where an ad should run.

MarTech

26.06.2025

How to lead marketing through economic uncertainty

Marketing in a downturn feels chaotic. But it doesn’t have to. Lisa Cole shares how to regain control with audits, AI and bold GTM moves.

MarTech

26.06.2025

What your dashboards reveal about channel performance — and what they miss

Not all high-performing channels drive results. Some just show up better in reports. Here’s how to spot the difference and optimize smarter.

MarTech

26.06.2025

Are brand awareness and demand generation rivals, or the ultimate power couple?

Brand or demand? Why not both? Learn how integrated strategies can boost trust, drive action and maximize your marketing ROI.

MarTech

25.06.2025

Take a look at what’s inside Agentforce 3

Want to see what your AI agents are doing? Agentforce 3 delivers full visibility, real-time alerts and control to the ‘digital labor force.’

MarTech

25.06.2025

Advanced agentic use cases for Digital Asset Management

Forget chatbots. The future of digital asset management isn't just about AI; it's about AI agents taking over the tedious tasks you hate.

MarTech

25.06.2025

3 tools every martech pro needs to turn strategy into action

When juggling projects, platforms and people, these practical tools — from RACI charts to product catalogs — help keep initiatives on track.

MarTech

25.06.2025

Klaviyo turns AI and data loose on the challenges of multichannel marketing

Juggling channels, losing time and revenue? Klaviyo wants to fix the chaos with AI-optimized, real-time omnichannel execution.

MarTech

25.06.2025

Retail media moves from the bottom of the funnel to center stage

Retail media networks are moving beyond digital shelf ads, emerging as full-funnel brand platforms with premium formats, deep data and real results.

MarTech

24.06.2025

AI fatigue is real, and it’s costing brands more than engagement

From gaming to marketing, backlash against AI is growing. Here's how to navigate the disillusionment phase wisely.

MarTech

24.06.2025

What is an MCP server, and how can marketers use one?

You can do amazing things when you connect your LLM to external data sources, and that's the role of an MCP server.

MarTech

24.06.2025

Your AI strategy is stuck in the past — here’s how to fix it

Nearly half of all AI projects are abandoned before launch. Learn what separates failed pilots from scalable success.

MarTech

21.06.2025

It’s time to move on from multi-touch attribution

MTA promises precise measurement, but delivers complexity and confusion. It's time to replace it with incrementality testing and MMM.

MarTech

21.06.2025

Homegrown martech tools are making a comeback

There’s been a surge in homegrown martech tools in the past year, and AI is almost certainly the reason why.

MarTech

21.06.2025

CFOs want hard numbers, not brand vibes

Brand spend is no longer safe. Marketers must defend it with data, strategy and CFO-ready evidence — or watch it disappear.

MarTech

20.06.2025

Marketing is broken. Privacy can fix it.

Data-driven strategies fueled a golden era—until they didn’t. It’s time to rebuild marketing on trust, not tracking.

MarTech

20.06.2025

7 vanity metrics marketers should avoid, and 7 to replace them

Forget the low-hanging fruit and reach for the numbers that tell you what's really working.

MarTech

19.06.2025

Supermetrics acquires real-time CDP Relay42

Another standalone CDP is off the market, as consolidation continues to hit the space.

MarTech

19.06.2025

Beyond ChatGPT: What AI agents really do (and why it matters for customer experience)

Autonomous AI is here—and it’s changing how brands connect with customers.

MarTech

19.06.2025

Hyper Adaptive: Redefining organizations in the age of AI

Mellisa Reeve discuss the rapidly changing landscape of marketing, driven by AI and automation.

MarTech

19.06.2025

CMOs, CEOs and marketers are all struggling with martech data issues

Three major surveys reveal that data integration and organizational capability, not tools, are the biggest barriers to martech success.

MarTech

19.06.2025

AI can’t create meaning — that’s still marketing’s job

AI can scale your content. But can it build connection? See how leading marketers are using strategy — not just speed — to win in 2025.

MarTech

18.06.2025

Do LinkedIn videos work better than blogs? Here’s the data

Video may boost impressions on LinkedIn, but does it drive business impact? This 90-day test reveals what really works and what doesn’t.

MarTech

18.06.2025

Turn real-time data into smarter customer journeys

Connect the dots between real-time data and real-world results.

MarTech

18.06.2025

Lessons from letting AI vibe code a landing page

An AI-powered experiment in copy, research and vibe coding — delivering faster results, fewer revisions and a few unexpected hurdles.

MarTech

18.06.2025

Study shows AI agents struggle with CRM and confidentiality

The study, led by a Salesforce researcher, found agents had a 58% success rate on simple tasks and a 35% success rate on multi-step ones.

MarTech

17.06.2025

Why the best thought leadership doesn’t sound like thought leadership

Influence now belongs to thought leaders who bring real stories, surprising journeys and clear points of view.

MarTech

17.06.2025

Adobe introduces LLM Optimizer to help teams improve AI search visibility

Struggling to track how AI tools surface your brand? Adobe’s new LLM Optimizer reveals visibility gaps and delivers instant, actionable fixes.

MarTech

17.06.2025

Content silence means your strategy is broken. Here's how to fix it.

If your social posts aren't getting traction, it's not the algorithm. Create content that gets seen by the right people and drives results.

MarTech

17.06.2025

What are the important metrics to watch as organic search traffic evolves?

You likely won't find one metric to lean on as search transitions to AI-powered answers, but here are 10 to consider.

MarTech

14.06.2025

How to get started with AI optimization (and explain it to your leadership)

AI-powered search means it’s time to fundamentally rethink your brand visibility. We’ll show you how.

MarTech

14.06.2025

Clay and Gong integration may be the missing link in ABM

Most ABM campaigns are built on data your competitors have, too. This integration unlocks the one source they can’t access — your sales calls.

MarTech

14.06.2025

Average LLM visitor worth 4.4x organic search visitors

With a wealth of knowledge from LLMs, visitors are better prepared to make a purchase decision.

MarTech

14.06.2025

Nobody knows what a CDP is anymore — and that’s the problem

CDPs promised clarity and control. Now they deliver complexity and confusion. Here's how the smartest brands are responding.

MarTech

13.06.2025

Marketing gains from AI begin with governance

To scale AI in marketing responsibly, brands must embed ethics, transparency and oversight from the start.

MarTech

13.06.2025

TransUnion data shows importance of good targeting for ROAS

An analysis by TransUnion shows good targeting has an exponential effect on return on ad spend.

MarTech

13.06.2025

The high cost of undervaluing experienced marketing leadership

Hiring a junior marketer to lead GTM? You’re not being lean — you’re betting against growth. Here’s why it rarely works.

home›MarTech›Marketing

MarTech - Marketing

Why marketing must reclaim GTM design in the age of AI

New IAB Framework aims to bring clarity to gaming ads

6 steps to take a guilt-free vacation from your email program

FTC says Omnicom deal is OK, as long as there's no brand safety involved

How to lead marketing through economic uncertainty

What your dashboards reveal about channel performance — and what they miss

Are brand awareness and demand generation rivals, or the ultimate power couple?

Take a look at what’s inside Agentforce 3

Advanced agentic use cases for Digital Asset Management

3 tools every martech pro needs to turn strategy into action

Klaviyo turns AI and data loose on the challenges of multichannel marketing

Retail media moves from the bottom of the funnel to center stage

AI fatigue is real, and it’s costing brands more than engagement

What is an MCP server, and how can marketers use one?

Your AI strategy is stuck in the past — here’s how to fix it

It’s time to move on from multi-touch attribution

Homegrown martech tools are making a comeback

CFOs want hard numbers, not brand vibes

Marketing is broken. Privacy can fix it.

7 vanity metrics marketers should avoid, and 7 to replace them

Supermetrics acquires real-time CDP Relay42

Beyond ChatGPT: What AI agents really do (and why it matters for customer experience)

Hyper Adaptive: Redefining organizations in the age of AI

CMOs, CEOs and marketers are all struggling with martech data issues

AI can’t create meaning — that’s still marketing’s job

Do LinkedIn videos work better than blogs? Here’s the data

Turn real-time data into smarter customer journeys

Lessons from letting AI vibe code a landing page

Study shows AI agents struggle with CRM and confidentiality

Why the best thought leadership doesn’t sound like thought leadership

Adobe introduces LLM Optimizer to help teams improve AI search visibility

Content silence means your strategy is broken. Here's how to fix it.

What are the important metrics to watch as organic search traffic evolves?

How to get started with AI optimization (and explain it to your leadership)

Clay and Gong integration may be the missing link in ABM

Average LLM visitor worth 4.4x organic search visitors

Nobody knows what a CDP is anymore — and that’s the problem

Marketing gains from AI begin with governance

TransUnion data shows importance of good targeting for ROAS

The high cost of undervaluing experienced marketing leadership

home
›
MarTech
›
Marketing