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  3. MarTech

MarTech

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Marketing

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MarTech

15.07.2025

Why Mel Robbins’ 'Let Them' theory is the mindset marketers need now

When others doubt, criticize or question you, let them. It's not about giving up — it's about staying focused on what matters.

MarTech

15.07.2025

Frankenstein AI and the collapse of the GTM playbook

Disconnected stacks and outdated tactics are eroding pipeline and trust. Real growth starts with aligning signals, systems and teams.

MarTech

15.07.2025

The most underrated B2B channel? Your newsletter

Turn your B2B newsletter into a high-impact, audience-first lead nurture engine that builds trust and keeps your brand top of mind.

MarTech

15.07.2025

How might consumers use AI agents to help with product research and shopping?

Shopping means comparing tabs and reading endless reviews. But AI agents could guide every step in real time. Are we on the verge of a smarter way to shop?

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