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  3. MarTech

MarTech

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Marketing

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MarTech

13.09.2025

Why impression-based advertising will redefine search and CTV

Microsoft Ads is moving beyond clicks with impressions-based remarketing. Here’s what this shift means for channels, budgets and strategy.

MarTech

13.09.2025

20 strategic planning tips for marketers preparing for 2026

Planning feels impossible in a year of AI upheaval and global instability. Don’t freeze — use these 20 expert tips to move forward with clarity.

MarTech

13.09.2025

B2B marketers at SMBs struggle with conversion rate optimization

SMB marketers say CRO is their top priority — but most aren't A/B testing their landing pages. What’s holding them back?

MarTech

13.09.2025

Why vendor agility often trumps analyst rankings

Enterprise platforms may offer strong features, but their scale and processes often lack the speed, customization or flexibility you need.

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