Marketers chase new leads, but real ROI comes from retention. See how automation, onboarding and rewards can turn loyal customers into lasting growth.

MarTech

08.10.2025

Invalid traffic detection gets smarter with HUMAN’s Page Intelligence

The latest addition to the company's ad protection suite gives brands new control over fraud and performance data.

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AI’s value is measured in outcomes, not adoption

AI powers every marketing workflow — but impact matters more than adoption. Prove performance by measuring lift and validating causality.

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MarTech

Marketing

OpenAI expands ChatGPT into an app platform — and a new channel for marketers

Acquisition gets the attention, but loyalty drives the results

Invalid traffic detection gets smarter with HUMAN’s Page Intelligence

AI’s value is measured in outcomes, not adoption

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