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  3. MarTech

MarTech

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Marketing

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MarTech

26.06.2025

FTC says Omnicom deal is OK, as long as there's no brand safety involved

The world's largest ad agency is forbidden from using 'political or ideological' viewpoints to determine where an ad should run.

MarTech

27.06.2025

Why marketing must reclaim GTM design in the age of AI

N.Rich CEO Markus Ståhlberg unpacks the AI-powered GTM shift — and why marketing must lead system design to ensure long-term impact.

MarTech

27.06.2025

6 steps to take a guilt-free vacation from your email program

Taking time off is tough — especially for email marketers. Here’s how to prepare, delegate and actually relax this summer.

MarTech

27.06.2025

New IAB Framework aims to bring clarity to gaming ads

The framework standardizes game ad campaign metrics and outlines what metrics to expect and what additional data to request.

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