One of the fastest growing marketing trends over the last five years has been working with influencers. An influencer is someone who has built an audience and community around a specific niche. Influencers are people who have the power to sway the buying decisions of others because of their position of authority, knowledge, celebrity or […]

McLellan Marketing Group

30.11.2022

I want to be seen - McLellan Marketing Group

This column is the last of the trends series we’ve been working through over the past several weeks. The overarching theme to the series was that our world has been in crisis for the past two years and, like every other crisis in history, it’s going to be followed by a season of great reinvention […]

McLellan Marketing Group

30.11.2022

The power of influencer marketing - McLellan Marketing Group

In last week’s column, I applied some tough love on the idea of using influencer marketing. I wasn’t in any way suggesting that brands avoid using the power of influencer marketing. But I sounded some warning signals around how not understanding the nuances and legalities of the practice can get a brand into some serious […]

McLellan Marketing Group

30.11.2022

Using data in marketing - McLellan Marketing Group

Last week we walked through the definitions of first-, second- and third-party data and how you would generate, find or purchase data at each level. In this week’s column, I’d like to explore how you might use each different type of data in your marketing efforts. First-party data: Just a reminder that first-party data comes […]

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Working with influencers - McLellan Marketing Group

I want to be seen - McLellan Marketing Group

The power of influencer marketing - McLellan Marketing Group

Using data in marketing - McLellan Marketing Group

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