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How new online casinos are using digital marketing to stand out - More About Advertising
With an overwhelming number of online casino sites being available to players, the immediate challenge for any new platform entering the sector is getting noticed. With so many casinos offering much the same service on the surface, and even the same games by leading providers, what can a new online casino do to get themselves
MAA Ad of the Week: Coca-Cola ‘Shadows’ from WPP Open X - More About Advertising
It isn't all sunny skies at WPP but its Open X agency formed for Coca-Cola has been responsible for some important recent high spots and this new Out of Home campaign (which seems to have emerged mostly from Ogilvy) may be a foretaste of better times to come for the ad holding company's creative line-up
WPP and IPG report dismal Q1 2025 - More About Advertising
How much attention should we pay to the first quarter numbers (dismal) from WPP and IPG? After all, we've yet to see the effects of the Trump tariffs. WPP is still saying it made "continued strategic progress" in Q1 2025 despite revenue falling 5% against the same period of 2024 (down like-for-like 0.7%) with revenue
Rob Griffiths of Fold7: my Top Tips for Cannes - More About Advertising
It's approaching that time of year when the ad world (or some of it anyway) heads to the Cannes Lions (June 16-20.) As ever we'll be asking various luminaries about Their Top Tips for Cannes, with an optional bonus: "This has got no chance but I like it." First up Rob Griffiths from Fold7. Top
Open X enjoys a winning Coca-Cola moment - More About Advertising
Coca-Cola is currently probably WPP's most important account - it recently lost US media to those French marauders at Publicis but handles most of the rest - and it's having one of a number of decent moments with a new Out of Home campaign celebrating 110 years of the iconic glass bottle. By bespoke WPP
Musk’s Tesla needs some urgent brand repairs - More About Advertising
Agencies have been arguing until they're blue in the face that brand building is the key to sustained corporate growth. And, seemingly, the message is failing to hit home to an ever greater extent in today's tech and performance-dominated wilderness. Sometimes, though, the importance of liked and trusted brands imposes itself on even the most
Park & Battery’s Michael Ruby: my Top Tips for Cannes - More About Advertising
Top Tips for Cannes AT&T – “Sleep With Rain” “Sleep With Rain” is a brilliant fever dream of a campaign, reuniting The Office cast in a mock startup venture to market the ultimate sleep aid: a pillow that talks to you in the dulcet tones of Rainn Wilson. The sheer absurdity of the premise is
McCann ventures ‘down there’ for Saforelle - More About Advertising
Amazing that anything as all-conquering as the beauty industry just seems to have discovered a diverting new frontier - "down there" - but now they're on it. Saforelle, which describes itself as France's No 1 "intimate care brand" says it intends to change preconceptions thus: "intimate health deserves attention, and it’s time to bring it
José Villa: why brands must lead with cultural insights, not just representation - More About Advertising
Let’s be clear: culture isn’t just a layer to add to a campaign - it is the strategy. In a fragmented, fast-moving marketplace where consumers are more diverse and discerning than ever, leading with cultural insights is no longer a choice; it’s a business imperative. Too many brands still equate culture with representation. They cast
We Are Social Amsterdam wins McVitie’s international brief - More About Advertising
McVitie's has the essence of a uniquely British brand, but its owner Pladis Global has bigger ambitions and has appointed We Are Social Amsterdam to drive its popularity in Germany, Italy, Switzerland and Sweden. The agency is responsible for social media brand strategy and content generation, which will include a push on influencer partnerships designed
MAA Ad of the Week: Xbox from Droga5 - More About Advertising
Droga5 in the US and elsewhere keeps shuffling its deck, suggesting it isn't quite the creative powerhouse (yet) that Accenture hoped for. At its best though it can still remind us of the power of film, as here for Xbox - employing two esteemed directors in David Fincher and Romain Chassaing. So we venture to
All killer, no filler. HBO Max gets the Special treatment for ANZ launch - More About Advertising
Max is launching in Australia, bringing with it some of the best TV and films from HBO and Warner Brothers - a whole premium content playground for agency Special to play in. The “All killer no filler” campaign puts Max in a battle with other streaming platforms – and guess who wins? The doctored clips
IPA Bellwether survey paints a grim picture for UK main media - More About Advertising
When the going gets tough the tough...run for cover, might be the motto of the world's marketers despite being forever told that they should market their way through a downturn. The latest UK IPA Bellwether report shows a net balance of -4.8% of firms cut their marketing budgets in Q1 2025, a marked shift from
Moretti ups the stakes in Italian beer wars - More About Advertising
Italian beer wars are enlivening UK adverts: we've had Pablo making waves for newcomer (to the UK) Poretti and now established, (almost) namesake Birra Moretti is back, showing a more than unusually excited group of Tuscan villagers welcoming a delivery from the brewery. Courtesy of Lucky Generals. It looks great (beautifully directed by Sam Pilling)
Spotify’s impressive gallery of fan tributes celebrates listeners - More About Advertising
The pictures speak for themselves on this one. We've had plenty of clever, AI-driven campaigns from Spotify but the simplicity of these images - each one celebrating fans of different artists including Chappell Roan and Oasis - will strike a chord with the fans. Even those who paid over-the-odds for tour tickets. These were created
Iris turns the horror of the captcha into playful OOH for World ID - More About Advertising
World ID is a new way to prove you're human online, so what a good idea to make fun of its infuriating and notorious rival, the captcha. Who hasn't been frustrated by endlessly failing to pick out all the zebra crossings or fire hydrants? Those blurry images don't help either. Iris's UK and Singapore offices
Ad holding co’s new two tiers – Publicis and Omnicom then the others - More About Advertising
Omnicom posted 3.4% organic growth in Q1 2025 although net income fell sharply by 9.7%. Media and advertising led the way with 7.2% growth, while branding retail commerce, PR and healthcare all fell back. This follows Publicis Groupe's 4.9% Q1 headline growth figure, with WPP, Dentsu and IPG (still set to merge with Omnicom) all
Now Oreo dunks in space - More About Advertising
Yesterday we reported on space as the nex frontier for Out of Home ads, today it's Oreo (which does indeed seem to pop up everywhere these days) "dunking" its new Oreo Space Dunk in the Milky Way (not the Mars brand, the star constellation.) Courtesy of Publicis Groupe's newly-minted Leo, Indonesia branch. https://www.youtube.com/watch?v=SnnM1bpWdRY “Oreo and
Publicis Groupe begins 2025 with 4.9% growth – sticks to forecasts despite Trumponomics - More About Advertising
Publicis Groupe has started 2025 more or or less as it finished 2024, reporting organic growth in Q1 of 4.9%. Last year it led the ad holding groups with 5.8% growth. Publicis' Q1 4.9% tops Havas's 2.1%. Publicis net revenue was up 9.4%. All this, though, before Trumponomics hit the world with the US announcing
Andrew King: the future of television: where creativity meets technology - More About Advertising
Television has come a long way since John Logie Baird's demonstration at Selfridges department store in 1925. What began as a novelty has become the most influential medium in history, shaping culture, politics, and commerce for generations. But the most significant evolution is happening right now. The transition from broadcast and cable to internet-delivered television
Is space the next frontier for Out of Home ads? - More About Advertising
As Amazon's Jeff Bezos prepare to catapult wife-to-be and her pals, including warbler Katy Perry, into space in advance of their wedding, alarm is being expressed by the UN's Committee on the Peaceful Uses of Outer Space (COPUOS), about potential uses of the stratosphere with some scientists fearing it could be the next frontier for
Advertising spend up 26% on HFSS food ahead of October ban - More About Advertising
Britain’s HFSS marketers have been busy preparing for October's new junk food restrictions with an onslaught of extra advertising. The Observer reports that food brands been spent an extra £420m on advertising in 2024, up by 26% on the previous year. And consumers responded: they bought an extra 45.4m packets of crisps, cakes and chocolate
XBox enlists rat army to show our human side - More About Advertising
Micosoft's Xbox has won plenty of gongs for its advertising over the years (mostly via McCann). Droga5 is on the case here (with two directors - see Instagram box) and undoubtedly the most sympathetic portrayal of rats in an ad. To show us our human inside in this metronomic world. Which Microsoft has done a
Virgin Atlantic navigates a sea of woke for a rainbow in the clouds - More About Advertising
A new campaign from Virgin Atlantic is something of an event in UK adland: Its Branson-esque trolley dollies summed up the '90s, since when it's woken up to the joys of woke.* The last cross/trans dressing opus from Lucky Generals frightened a few horses but was really no more shocking than an old episode of
Brave Bison’s SocialChain buys News UK influencer agency - More About Advertising
Influencer marketing is seen as the current secret sauce by an increasing number of marketers - including Unilever and now, it seems, Lloyds Bank which says it's abandoning advertising. News UK's The Fifth influencer marketing agency (journalism is often referred to as the 'fourth estate') is being sold to marketing and technology group Brave Bison
McDonald’s fights cost pressures with French slices of life - More About Advertising
It's always diverting to see how others live so this is how they consume McDonald's in France, courtesy of TBWA\Paris. Apparently there are more McDs in France than any other country in Europe, a shock for those of us brought up to believe that the French began every meal with a soufflé followed by an
Can Uncommon and the BBC boost US-UK relations? - More About Advertising
One-shot takes are having a moment. Netflix’s Adolescence and Apple’s The Studio have experimented with the technique recently, now it’s advertising’s turn. Uncommon Creative Studios has been brought in to promote the BBC's BritBox in the US, and here’s a single, 14-hour long take sped up into a minute and a half. The idea is
MAA Ad of the Week: Wieden+Kennedy London for Malibu - More About Advertising
Malibu isn't a bright pink drink but it should be - brash and a bit naff - so who better to trumpet its benefits than Brian Cox in a revolting pink suit? Cox is everywhere in adland these days, thanks to his success in 'Succession,' and this, from Wieden+Kennedy London, is one of his better
Tata’s Tetley from Pablo puts the tea back in Britain - More About Advertising
Over the years agencies and advertisers have got themselves in a terrible tangle over tea, desperate to say what it's not. It is what it is: a much-loved element of British life and, as such, not that interesting. After all, you aren't allowed chimps any more. Pablo is on the Tetley's case for Tata Consumer
Publicis bags another big integrated account – Walmart’s Sam’s Club - More About Advertising
This is getting boring: Publicis has won yet another creative and media integrated assignment in the US, Walmart-owned Sam's Club (members-only discount warehouses. Named after Walmart founder Sam Walton.) Publicis already handles Walmart's integrated account, one of the biggest in the US. It is, therefore, an obvious move by Sam's Club, formerly with Havas-owned Arnold
W+K London and Ford Pro celebrate workers who get sh*t done - More About Advertising
A car ad with a sense of humour? It's been a while, but this campaign for Ford Pro by Wieden + Kennedy London is a light hearted take on heavy duty hardware. It features a voiceover by actor Tom Hollander (White Lotus season 2, Rev etc) whose classic tones are rudely and regularly interrupted by
Coca-Cola and WPP hit AI gold with new ‘classic’ campaign - More About Advertising
AI has been put to good use in this new global campaign for Coca-Cola from WPP Open X and VML New York, which celebrates the brand’s place in literary history. The tech has been brought in to do the tedious work of scanning the books of thousands of acclaimed authors to pinpoint any Coke references.
Daredevil cats hang tight for Dreamies in adam&eveDDB TV spot - More About Advertising
A couple of weeks ago Dreamies' cats were invading outdoor spaces, and now the fearless felines are clinging to a speeding truck carrying their favourite snacks. The spot by adam&eveDDB, which was directed by Aircastle through Smuggler, continues in the same humorous vein as the OOH launch. It features a herd of unruly CGI cats
Joint appointed lead creative agency for Belvoir Farm drinks - More About Advertising
Belvoir Farm (apparently pronounced "beeva"), a UK-based company known for its sparkling drinks and cordials, has appointed Joint to develop a new campaign that will work for existing products as well as supporting new product development. Joint won the brief after a competitive pitch process and now takes over duties for the brand, whose last
Influencer head Joe Ellyatt picks his (location-based) Desert Island Ads - More About Advertising
In a time where AI-generated visuals are everywhere, and brands can fake just about anything, I really appreciate campaigns that still get out into the world and do it properly. There's something irreplaceable about a real location — the sights, the light, the people — and the impact that has on storytelling and authenticity. My
Let AI be the judge: Kantar’s creative effectiveness awards 2025 - More About Advertising
Coke, Desperadoes, Deliveroo and Freya bread took the top prizes in Kantar’s latest creative effectiveness awards. These are judged with help from the data company’s Link AI and Link + testing platforms, which feeds back consumer responses, alongside members of Kantar’s global creative team. Kantar has identified four creative trends behind the most successful ads:
Cox clocks off in W+K winner for Malibu - More About Advertising
Brian Cox has enjoyed a long and distinguished career as a character actor - some may remember him as the wily intelligence officer in ITV's Sharpe - "I'll see you right Sharpe, you'll see me dead Sir" - but Succession, the barely disguised show about the Murdoch clan, has lifted to him to a new
Ian Colvin: rewriting the recipe – how brands can thrive with new HFSS regulations - More About Advertising
Despite ASA push-back, the UK government’s commitment to HFSS legislation has advertisers re-evaluating their marketing approaches. Under the latest guidelines, products classified as HFSS (high in fat, sugar or salt) will be banned from pre-9pm TV advertising starting October 1st, 2025, with ongoing consultation around other paid media channels including online ads. For decades, marketers
Gen Kobayashi returns to advertising as group CSO at M&C Saatchi - More About Advertising
Master strategist Gen Kobayashi made a name for himself during his two years at Engine, but he left around the time of owner Next 15's transformation to House 337 in 2022. He then jumped into communications and PR as EMEA CSO at IPG's Weber Shandwick, where his familiarity with Sky (gleaned at Engine) helped win
WPP: Is AI really a strategy? - More About Advertising
Interesting interview with WPP CEO Mark Read in yesterday's Sunday Times (subscription required to get behind its hefty paywall) with Read, as he does, bigging up the benefits of AI to his business and the wider ad community. It seems that in Read's presence you get a live demonstration of its Open's AI capabilities, not