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We Are Futures wins UK athletics Get Set programme - More About Advertising
We Are Futures, which describes itself as a youth engagement agency, has won a four year contract with Team GB and ParalympicsGB to handle its Get Set programme working with schools to promote "resilience, teamwork, and ambition through Olympic and Paralympic values." British Olympic Foundation MD Jen Rouse says: "The team here at Team GB
BBH wins Monzo bank creative duties after Uncommon split - More About Advertising
Monzo bank has appointed Bartle Bogle Hegarty in London and Dublin as its lead creative agency. There was no pitch for the business, which was handled by Uncommon Creative Studio from April 2023 until January this year. BBH’s remit plays to the agency’s strengths: it’s been asked to deliver creative advertising that will “establish the
Apple cops big French fine – are Trump’s Big Tech buddies in Euro firing line? - More About Advertising
How will Big Tech fare under Donald Trump's new tariff regime? We don't know yet of course (does Trump?) but Wall Street is down over five per cent as investors have woken up to the Trump mayhem (meaning lots of companies have lost billions of dollars) and European legislators are likely to magnify the damage
VCCP US wins biggest account – creative for $450m Spectrum - More About Advertising
British agencies have traditionally found it hard to make headway in the US, spells of relatively strong performance undermined by big losses and key personnel departures. Currently Mother is giving it a good shot, despite losing massive retailer Target a couple of years ago and BBH US seems to be thriving under Publicis ownership. Adam&eveDDB
Pablo makes sparkling debut for Poretti - More About Advertising
Pablo in the UK has made quite. name for itself, rivalling the likes of Uncommon Creative Studio and New Commercial Arts (now owned by Havas and Ogilvy respectively) despite, initially anyway, having a less starry line-up. This new campaign for Poretti, a beer from northern Italy (now owned by Carlsberg) near the famed lakes, may
Hannah Maude: Will AI enhance or erode human intelligence? - More About Advertising
How do we get the best out of AI without eroding human intelligence? As AI reshapes our world, this question is precisely what we should be asking. AI made my own career journey possible by enhancing not only my human skills but my productivity too, helping me move from commercial and digital roles in the
New IPA president Karen Martin delivers rousing call to creative action - More About Advertising
Karen Martin of BBH is the new president of the UK's IPA, the agency trade body comprising creative and media agencies. And she's started with a bang, parading around Soho in a nod to a famous BBH Johnnie Walker ad, making the point that, if the industry really does have creativity at its core (as
Billion Dollar Boy launches creator access scheme at Cannes Lions - More About Advertising
Do we need more "creators" at big awards festivals? Creator agency Billion Dollar Boy and platform FiveTwoNine are launching The Creator Fund including 20 creator passes (worth £1,000 (€1,185) each to give emerging talents the chance to strut their stuff at the Cannes Lions. A sizeable panel including Aisling Conlon from the UK’s Advertising Association
Ocean Outdoor UK announces results of contribution-based sustainability initiative - More About Advertising
Ocean Outdoor has announced the first results of its most recent sustainability initiative, working with agency partners to establish a rigorous and long term form of corporate climate activism using Out of Home (OOH) ad spend. Under its Pinwheel platform, a percentage of Ocean’s 2024 revenue uplift has been given to four marine based projects
WPP wins global Heineken shopper marketing brief - More About Advertising
Heineken has appointed WPP as its global shopper marketing and commerce partner for brands including Heineken, Heineken 0.0 and Heineken Silver. The WPP team will be led by VML, deploying WPP's AI-based Open system. It will also focus on developing integrated shopper experiences around key sponsorships including Formula 1, the UEFA Champions League and live
Phones are like oxygen: O2 is ‘essential for living’ in new brand platform - More About Advertising
It's a difficult time to be advertising mobile phones, especially when there are kids involved. With the Netflix documentary Adolescence dominating the cultural conversation, the detrimental impact of online life is causing a lot of people to look at their phones more warily, for a moment at least. VCCP's new brand platform for O2, on
Big beast Meta circles principal media buying - More About Advertising
Principal-based media buying is all the rage among the big ad holding companies even though many of their clients see it as a swizz. Essentially it means agencies buy media in bulk and flog it on to clients at a profit. Media broking in other words, traditionally frowned upon but the agencies need to make
MAA Ad of the Week: 02 from VCCP - More About Advertising
Cradle to grave stuff from any brand can be a bridge too far: ads are only a commercial message after all. Aligning your product (in this case a mobile company) with oxygen is surely pushing it even further. But that's what VCCP essays here for O2 with the ever-reliable Sean Bean steering us from the
Dreamies’ cats invade the capital - More About Advertising
In these grim times we need something lighter so credit to Mars' Dreamies pet treats and agency adam&eveDDB for their campaign featuring rampant moggies invading London billboards to get their paws on a giant pack of Dreamies. Herding cats is a labour-intensive business and helping out for this were media partners Essence Mediacom, Jack Agency/Build
WH Smith brand to disappear from high streets after 233 years - More About Advertising
It’s never been associated with great advertising, but somehow WH Smith is a brand that has a place in the nation’s heads, if not their hearts. Now the 233 year-old retailer has been sold to Modella Capital in a £76 million deal, and its 480 high street stores will soon be branded as TGJones. Most
Not all men look like David Beckham in their underwear - More About Advertising
How do you make a run-of-the-mill retailer look good? Give it some great advertising that doesn't overclaim, but still presents the brand in its best light - and hits the target audience. In the case of US chain Men's Wearhouse, the target audience definitely doesn't have the physique of fellow underwear models David Beckham or
New WARC forecast adds to global ad gloom - More About Advertising
It would take a Sherlock Holmes to find any good economic news at the moment (the UK is mired in high debt, low growth and stubborn inflation) while the US is bracing for a possible recession as Donald Trump and his merry men (they're mostly men) feed higher prices with a bizarre list of tariffs,
Lloyds quits adam&eveDDB – joins list of UK banks looking for a new creative agency - More About Advertising
Lloyds has joined the list of big British banks hunting for a new ad agency. Barclays and Nat West are currently reviewing and now Lloyds has said its long-term relationship with adam&eveDDB is no more. The infamous black horses seem to have been put out to grass. Presumably sister brand Halifax will follow. Lloyds says:
Adam&eveDDB behind the wheel as Twix goes “abundant” - More About Advertising
Mars is reviewing everything but creative where it appears to be happy with Omnicom's BBDO and DDB. Adam&eveDDB is behind the wheel for this pleasingly bonkers effort for Twix, telling us that "two is more than one" (there are two bars in a pack.) https://www.youtube.com/watch?v=x7lBA5aX-iI Mars says: “At Mars our teams work every day to
Mother’s core leadership steps up to create a global partnership group - More About Advertising
Strong leadership needs to be nurtured and rewarded, and Mother’s performance over the last few years in particular shows that it has one of the best teams in the business. Accordingly, its key people are stepping up to create a new global partnership group. Global chief brand officer Katie Mackay-Sinclair, global CSO Chris Gallery, and
Mars names big holding groups in heavyweight marketing review - More About Advertising
Big media reviews have become today's Rumble in the Jungle for the ad holding groups and Mars has listed the big four (WPP, Omnicom, Publicis and IPG) for its current everything-but-creative global review. Creative is staying at Omnicom's BBDO and DDB. WPP's EssenceMediacom handles media planning and buying, Publicis' Mars United Commerce does what it
Oat Cult produces an overnight horror story - More About Advertising
Overnight oats are not something you enjoy in the dark (if that's your thing) but oats left to soak overnight rather than prepared in the morning. Probiotic it seems. Oat Cult is one such brand it's mining its inner Wicker Man in a new campaign from Insider. Horror films seem to be making a comeback
When everyone’s ditching DEI, what happens next? - More About Advertising
What do you do when Donald Trump has you in his sights? It’s a problem that US diversity, equity and inclusion specialists are wrestling with now that even straightforward words like “female,” “women,” “historically” and “victims” are officially considered problematic. The answer for some businesses, like Google, Amazon, Meta, Paramount, Pepsi, and Coca-Cola, has been
WPP scores triple whammy with WARC Effectiveness win - More About Advertising
Does winning the most ad awards make you the best, most creative, most effective or demonstrate that you're bigger and better at entering awards? It's noteworthy that the WARC awards tend to go to the big battalions: advertisers as well as agencies. We've had WARC's Creative and Media 100s, now it's time for the Effectiveness
B&Q campaign shows why there’s a spring in Leo Burnett’s step - More About Advertising
Leo Burnett (becoming Leo in most places alongside Publicis but not the UK it seems) is in danger of becoming the UK's biggest creative agency by billings, along with VCCP chasing down Saatchi & Saatchi. Publicis Groupe owns Saatchi and Leo. If it succeeds it would be quite a turn-up. Leo Burnett is a venerable
Luke Bristow: why most agencies are built to fail challenger brands - More About Advertising
The traditional agency model is no longer fit for purpose. It’s rigid, fragmented, and built for a world that doesn’t exist anymore. While big agencies still focus on servicing legacy brands, the real momentum is happening elsewhere. Challenger brands are disrupting categories, out-punching incumbents, and scaling from early traction to dominant players faster than ever
Tech troubles hit S4 Capital (again) - More About Advertising
Sir Martin Sorrell's big bet on tech companies driving growth at his S4 Capital (Monks is its main agency) has taken another turn for the worse with S4 booking an impairment charge of £280m in its last financial year to reflect tough trading in the second half and a pretty grim medium term outlook. This
Worrying times for holding company media agencies as Indian authorities launch raids - More About Advertising
Price fixing in media is an issue that won't go away - likely to be still more of one as the big holding companies increase their so-called. "principal" media business (buying media and selling it on) - and India's Competition Commission (CCI) has been cracking down with a vengeance on the holding company media agencies
Why Annual Surveys Are a Must for Systematic Growth - More About Advertising
Companies use various tools to stay competitive in their industry. From creating innovative products and ways to do things to trying to be one step ahead of the competition in pricing and marketing, systematic growth requires businesses to think outside the box. One tried-and-tested method used by companies ranging from food delivery to casinos that
Einav rejoins Murphy and Golding: is there such a thing as gravity-defying account management? - More About Advertising
Former adam&eve joint CEO Tammy Einav is teaming up again with James Murphy and David Golding, but this time at Ogilvy which bought Murphy and Golding's New Commercial Arts venture last year. Murphy is one of the leading account managers of his era, as was Einav at A&E. Back in the day such folk defied
MAA Ad of the Week: Ocean Outdoor for WWF’s Earth Hour - More About Advertising
Sometimes advertising is as much about what you don't say as what you do (memo to the UK's Hattons of London which has Michael Buerk droning on interminably about a new King Charles coin on the cheap channels.) This Saturday is Earth Hour and to support the WWF Ocean Outdoor is joining the global turn-off
Uncommon glories in the ugliness of Quaker porridge oats - More About Advertising
After hijacking London Fashion Week with its own brand of “oat couture,” represented by the world’s ugliest dress, Uncommon Creative Studio is back with a fly posting campaign to celebrate the ugly beige mess that is porridge for breakfast. The copywriters have had a lot of fun thinking of every possible insult to draw attention
Will adam&eveDDB’s new global effort for Puma put it back on a high? - More About Advertising
US consumers seem to be reining in spending as they wake up to the Trump dawn, bad news for European companies also facing a bizarre collection of tariffs from the new regime. Zara owner Inditex and Puma are among those forecasting a slowdown. Puma seems to have lost ground against an increasing number of competitors
M&S and Mother London unveil ‘Love that’ for spring fashion - More About Advertising
Perfectly timed for the good weather, Marks & Spencer captures the spring mood with a new campaign from Mother London. The retailer's improved fortunes are clearly encouraging it to become a bigger, year-round advertising player. Or maybe more, better advertising is helping to improve its fortunes? "Love that" upends competitive fashion parlance to introduce a
AMV shows sure touch for Unilever’s all-over Sure - More About Advertising
Unilever has become an oddly lively giant recently, ditching the CEO (despite reasonable results) and currently embroiled in a big row with Ben & Jerry's, accused of ousting B&J CEO David Stever as part of a process to "dismantle its (purpose-led) values." Whatever next? Well next has also been lively advertising, for Axe and now
Back in the old routine for Tammy Einav as she joins Murphy and Golding at Ogilvy - More About Advertising
The other day we mentioned the diaspora from adam&eveDDB, at least four new agencies at last count, and now two of the breakways, James Murphy and David Golding, who sold their New Commercial Arts to WPP's Ogilvy, have re-united most of the A&E top team by hiring former joint CEO and executive chair Tammy Einav
Pedro Pascal turns up the volume for Apple AirPods 4 - More About Advertising
Apple has brought in actor Pedro Pascal – just ahead of a new season of his Netflix show The Last of Us – to dance his way through a demo of its AirPods 4 with active noise cancellation. Well, it’s more than a demo – it’s an emotional dream sequence that flips between misery and
Advertising. Sorted. Just make it really annoying - More About Advertising
Who hasn’t moaned about the ubiquitous “See it. Say it. Sorted.” line that blares out on repeat every time you take a train or tube? Even AML, the agency responsible for the phrase, leans into it as “the most annoying five words in Britain.” But it’s done what all advertising strives for: it’s hugely effective
Jobs not-so-merry-go-round-picks up speed at big media agencies - More About Advertising
It truly is a game of musical chairs in media agencies these days. Ali Reed, CEO of Omnicom's PHD for three years until she left last year, has joined Dan Gilbert's digital-first agency Brainlabs as UK chief growth officer, overseeing a team of nine - a big change from the more populous PHD. Reed (above)
David Wheldon named as new WFA president - More About Advertising
Industry veteran David Wheldon, currently chief brand officer of lottery operator Allwyn, is taking over as president of the World Federation of Advertisers (WFA.) He succeeds Mastercard's Raja Rajamannar, stepping down after six years. Ferrero Rocher's Phil Myers becomes deputy president. In a long career Wheldon (above) has seen marketing from a number of vantage