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BBH has Ribena singing in the rain - More About Advertising
BBH has retained Ribena in a pitch, presumably based partly on its new brand platform 'There's no taste like home.' Referencing, Ribena says, its "rich heritage and widespread affection." Thereby holding "a unique place in people's hearts and minds." So we have a couple, seemingly unfazed by rain pouring into their home. https://www.youtube.com/watch?v=rtpOlpr77OU If you're
AA turns from bank robbers to vampires - More About Advertising
What is it they say about difficult second albums? The Gate scored mightily with its debut ad for the AA, showing it assisting some bank robbers - "Bombay mix?" was one of those little strokes of genius. "It's OK, I'm with the AA' plus the music is one of those brand platforms everybody seems t
Tomas Gianelli: is trend following the most timeless trend in advertising? - More About Advertising
If you’ve been scrolling through social media lately, you’ve probably noticed the latest wave of minimalist, logo-less ads. They all play with the iconicity and visual cues of their brands, inviting the viewer to “complete the image.” It’s a clever use of visual language and, undeniably, a pretty cool power move. Heinz riffed on its
A polyamorous mini-masterpiece from The Or lifts Dash ad debut - More About Advertising
Mother's The Or, its challenger brand for challenger brands, has certainly mad a splash since it launched a few years ago. One of its skills is persuading challenger brands, which usually don't think they've the money, to sample TV. Here they are again for fruit-infused drink Dash (it's flavoured water) debuting with what may well
London-based agencies win Bacardi global briefs - More About Advertising
Three London-based agencies have emerged as winners from Bacardi's global creative review: BBH adds flagship brand Bacardi Rum to Grey Goose, Mother gets Bombay Sapphire globally and Ogilvy-owned New Commercial Arts debuts with St. Germain elderflower liqueur. All were previously handled by Omnicom's BBDO. Bacardi CMO Ned Duggan says: “At Bacardi, we are committed to
Nike launches its own never-ending football epic - More About Advertising
There are lots of quite scary things about football - a Saudi moneybags club winning the World Club Championship? FIFA will love that - and Nike is seemingly planning a whole year of them judging by the 'Scary Football' trailer. From Wieden+Kennedy London, referencing horror and gaming, both currently a la mode. https://www.youtube.com/watch?v=LZO-33SqHXQ Every so
Cannes tightens rules as faked awards scandal brews – Omnicom’s DDB keeps Network of the Year - More About Advertising
The Cannes Lions misleading (or faked) awards plot thickens with Omnicom/DDB's DM9 now withdrawing two other winning campaigns - Urihi Yanomami’s 'Gold = Death' and OKA Biotech’s 'Plastic Blood' - to add to its Creative Data Grand Prix winner. DDB will, however, keep its Network of the Year prize according to Cannes Lions organiser Ascential
LePub is third agency in the dock for Cannes entries - More About Advertising
In Brazil, as we know, they take creative awards pretty seriously - to the extent it's said that you can't get any other work done in December as everyone is frantically completing their entries. So far this year following Cannes we've seen Omnicom's DM9 admitting to “errors in the production and submission” of its Grand
Is the NHS pushing for an alcohol ad ban? Government says no – so that could mean anything - More About Advertising
When the current UK government says it really, really is going to do something the odds are it won't. First it stopped winter fuel payments for pensioners then it changed its mind (for most anyway, although they still haven't got the money), then it ruled out a national inquiry into grooming gangs and then it
What you didn’t hear at Cannes: everyone’s now an ad agency – which is bad news for ad agencies - More About Advertising
David Jones' Brandtech Group was one of the two big new tech-based outfits that set out to change ad holding company land a few years ago. The other was Sir Martin Sorrell's S4 Capital and its manifestation, Monks. For a while it looked as though Sorrell was winning, provoking the usually affable Jones into grumpiness
MAA Ad of the Week: Cornish Orchards from The Corner - More About Advertising
As we pore over the entrails of the holding companies and the performance all round at Cannes (where were the good ads?) it's easy to overlook poor consumers. They don't give a toss about any of the above, of course, they just want to see and hear stuff that doesn't make them turn away or
Mother Berlin wins pan-Euro business from fintech SumUp - More About Advertising
Global fintech SumUp has appointed Mother Berlin as the lead creative agency on its pan-European 2025 campaign. The win follows a competitive pitch. SumUp is best known for its payment terminals, which are used by more than 4 million merchants worldwide. Mother has been briefed to boost brand awareness and promote SumUp’s image as an
Martini breezes in on the summer spritz market with Ogilvy - More About Advertising
Ogilvy has drafted in Jonathan Bailey, who stars in Bridgerton as well as Wicked and Jurassic Park Rebirth, to embody the carefree Italian dolce vita and all things summer for the new Martini campaign. Apparently, Bailey goes to Italy every summer and the ad was filmed at the tail end of his last trip. The
VCCP serves up debut for Barclays’ Wimbledon partnership - More About Advertising
Brands are getting savvier about sponsorship, as we saw from LVMH's Grand Prix-winning Olympics partnership, and here VCCP have found an appropriate fit for Barclays and Wimbledon. In its first work for the brand since winning the business in April, VCCP introduces the "moments that matter" line in a spot that's all about finding the
Serviceplan brings WhatsApp chat to life for Tourism Abu Dhabi - More About Advertising
Cannes' Independent Network of the Year, Serviceplan Group - the outfit behind Grand Prix-winning "Price Packs" for retailer Penny - has not only brought German creativity into the spotlight, it's developed a global reputation. It's also the backer of Rick Brim's new UK start-up, Ace of Hearts. This new campaign by Serviceplan Middle East is
And here’s another AI generated masterpiece…. - More About Advertising
Are your ears bleeding from talk of AI? Clients are excited about it anyway, judging by the chatter from Cannes. Agencies are going along with it, like turkeys voting for Christmas. So Kazakhstan's Forte Bank needed an ad for its Premier service in a hurry so they enlisted Progression CA and Digital da Vinci to
Brave Bison buys Mark Ritson’s MiniMBA training business - More About Advertising
The marketing world's favourite pundit Mark Ritson has sold his MiniMBA business to marcoms group Brave Bison. Ritson becomes a top ten shareholder in Brave Bison. Digital-based Brave Bison businesses include Social Chain, Future Fit and Engage. Ritson's business provides MBA-level training in marketing, brand and general management using an online platform and virtual teaching
Global regulators up stakes in murky media marketplace - More About Advertising
The US Federal Trade Commission has conditionally cleared Omnicom’s proposed merger with IPG by accepting a consent order that prevents the merged entity from steering ad dollars away from media publishers based on their political or ideological viewpoints. Which should make X owner and on/off Trump best buddy Elon Musk happy (Elon has accused advertisers
Jane Austin: Adland is stuck in an AI-sized bubble – plus a memory of someone who put people before expediency - More About Advertising
The big lesson from Cannes? The industry’s living in an AI-generated dream world A fascist president is wreaking global havoc from the White House, the US has bombed Iran, Putin is still bombing Kiev, genocide is taking place in Gaza, and the planet is on its death bed. But you wouldn’t think any of that
James Kirkham: from Cannes to Tehran, and our split screen era - More About Advertising
The Cannes Lions festival has always been a reliable mirror for the advertising industry. Delegates wearing sunglasses on panels, sitting in front of fifty-foot yachts, sun-drenched group photos that play out each year with ritualistic choreography. The awards are handed out, slogans are repeated, and the LinkedIn feeds fill with reflections that feel increasingly interchangeable
Media agency pioneer Dominic Proctor dies - More About Advertising
Dominc Proctor, one-time president of WPP's GroupM and a man who served in the front line as media agencies took over from creative agencies as the drivers of the big ad holding companies, has died. A one-time boss of full service JWT in London he rose to the top as JWT tried to adapt from
WPP triumphs as Cannes Creative Company of the Year - More About Advertising
WPP has had a torrid time over the past 18 months or so; shipping accounts and losing its status as biggest ad holding company to Publicis. You wouldn't have known it at the finale of this year's Cannes Lions though with an unusually (and understandably) animated departing CEO Mark Read waving aloft the network's second
UK wins two Grand Prix on final day of Cannes: Film and the Lion for Change - More About Advertising
Two regular awards favourites, C4’s Paralympics and Ogilvy’s Dove, both performed yet again at Cannes 2025, taking home a Grand Prix apiece. C4 took the film prize - still the big one for many, despite old-fashioned commercials being relegated to the Palais basement this year - alongside a second Grand Prix for L’Oreal Paris and
Jane Austin: lessons from David Droga on becoming an ad legend - More About Advertising
It’s the end of an era in advertising, and not just because AI is potentially putting the entire industry out of business. David Droga is stepping down as CEO of Accenture Song after 37 years in advertising. In Cannes this week, Droga has been doing a lot of reminiscing about his celebrated career. Could creatives
Alexandra Jardine: final thoughts on Cannes; entertainment reigns while ads end in basement - More About Advertising
It was somehow symbolic of the prominence of old-fashioned creativity at Cannes this year that a talk by Unilever and agency LOLA MullenLowe about Axe’s return to comedic advertising was relegated to the basement stage of the Palais - alongside the children’s creche and the exhibition of the work. But it also says something about
Liam and Noel reunite for Adidas ahead Oasis Live ’25 tour - More About Advertising
Adidas brings us a tantalising glimpse of the Gallagher brothers together as they reunite for the first time since the band split in 2009. Ahead of their tour, which kicks off on July 4th, Liam and Noel have joined forces for the canny launch of the Adidas Originals x Oasis Live ’25 collection. As a
Jane Austin: want the celebrity experience at Cannes? There’s some free merch for that.. - More About Advertising
So having moaned about the cost of Cannes, the plight of indies and the sidelining of DEI in my previous columns, I’ve decided to lighten up and focus on what excites people at Cannes most: the celebrities. Once upon a time, celebs at Cannes were flown in by big agencies or brands desperate for some
Aitana Bonmatí scores for Snickers and T&P - More About Advertising
Much chatter these days about football player diving and burn-out (they're currently burning out in a daft FIFA club tournament in the US.) What could be the answer? Snickers, of course, in this new effort from T&P which has somehow muscled its way onto the Mars creative roster, dominated by Omnicom agencies. That Johnny Hornby,
Ogilvy wins UK’s first Grand Prix and BETC Paris wins first Luxury Lions - More About Advertising
Cannes 2025 hasn’t been the UK’s strongest performance so far, but Ogilvy London has provided a boost on Day 4 by winning a Grand Prix in Creative Strategy for Dove and How a soap brand created a global self-esteem movement. The UK also won two Golds in Creative Effectiveness. In the first year of Luxury
Alexandra Jardine: what, like it’s hard? Why Reese Witherspoon is a branding genius. - More About Advertising
Cannes is always good for a celeb spot; you could take your pick from talks from a whole array including Seal, Will.i.am, Jimmy Fallon and Ryan Reynolds yesterday, while the streets around the Croisette are clogged with their armoured cars. But among all the very male energy, a very different kind of star stood out.
MAA Ad of the Week: Stella Artois ‘Claustrobars’ from Grey - More About Advertising
Focussing on Grand Prix at Cannes maybe skews things slightly: these days they almost never seem to be to a really good ad. The biggest winners tend to be a novel idea, backed up by yards of data. Adam&eveDDB's biggest winner (I think) was Harvey Nichols' 'Sorry I Spent it on Myself,' just a perfectly-realised
WPP wins two Grand Prix on day three: Media and Social & Creator - More About Advertising
The holding company might be hunting for a CEO and losing a lot more business than it would like, but WPP is having a pretty good Cannes. On day three, it was again bolstered by winning two big, talent-pulling Grand Prix, both for global mega-client Unilever. Mindshare took the all-important Media top spot and Ogilvy
McDonald’s tucks into ‘The Big Arch’ - More About Advertising
Offices and arches seem to be doing the business for McDonald's UK and Leo Burnett. After last year's winning eyebrow-focussed 'Arches' they're back with 'The Big Arch,' a summer promotion of what looks a pretty gross-out rival to a Burger King Whopper. Causing a stir in the office, which starts to shake from hunger pangs.
UK TV trio challenge Meta and Google with new pitch to digital advertisers - More About Advertising
Around £30bn of the £45bn spent on UK advertising currently goes into the voracious paws of big tech: chiefly Meta (Facebook, Instagram and about-to-take-advertising What's App) and Google (the gatekeeper of nearly everything digital and owner of YouTube.) Sky, ITV and Channel 4 have rather belatedly woken up to this threat and are pooling their
Jane Austin: sidelining of DEI at Cannes reflects an alarming regression - More About Advertising
Remember when brands at Cannes wouldn’t shut up about how they wanted to save the world? Naturally, they didn’t mean a word of it. In fact, they couldn’t ditch their so-called values fast enough when Trump launched his attack on DEI. It just goes to show the agility of the world’s most powerful brands. They’ll
Alexandra Jardine: why it’s time to repurpose purpose - More About Advertising
The lifespan of buzzwords at Cannes is always interesting to recall: think NFTs and the Metaverse circa 2021. Not words you’ll ever hear on the Croisette or in the Palais these days. Purpose is another one, with the ad industry currently having something of an existential crisis over what was only recently the topic du
Grey scores at Cannes with advertising that speaks for itself - More About Advertising
WPP's Grey hasn't had too much to shout about recently - being shuffled off, first to AKQA and now Ogilvy - but it's currently heading the UK's Cannes Lions performance table with golds in outdoor and print for Stella Artois' 'sip of the sanctuary.' Stella advertising seemed to have rather lost its way recently, resorting
Jane Austin: spare a thought for the overlooked indies at Cannes - More About Advertising
Along with the usual hype and excitement that normally is the preserve of a toddler who has had all the red Smarties and Red Bull, there’s been a whiff of open hostility, triggered by insecurity, in the air this year. In case you hadn’t noticed, all is not well in the world of advertising. There’s
Cannes Day 2: eight Grand Prix awarded - More About Advertising
No less than eight Grand Prix were handed out at the Cannes Lions Festival of Creativity on day two, with two going to the Academy of Motion Picture Arts & Sciences for Caption with Intention by FCB Chicago. Independent agencies were represented by Artplan Sao Paulo and Revolver Sydney. South & Central America, the United
Jane Austin: because you’re worth it? Measuring the ROI of Cannes week - More About Advertising
Traditional agencies are facing an existential crisis and the global economy is on the brink of its worst decade for growth in forty years, yet the amount of cash being splashed at Cannes remains at obscene levels. Many attendees are downsizing this year, with some companies, such as VML, swapping their yachts for more budget-friendly