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Coach appoints Mother London for global campaign - More About Advertising
Mother London quietly won leather goods brand Coach in 2024, and is now launching its first campaign for the US company, owned by fashion holding group Tapestry. Targeting Gen Z, the work is all about letting go of the relentless need to keep up with the fast pace of life and "live on your own
MullenLowe replaces Bullard with global CD Rodriguez - More About Advertising
IPG’s MullenLowe has named Carlos Andrés Rodríguez as its new UK ECD. He replaces Nicky Bullard, who announced her departure last week, and will assume her responsibilities as group CCO but with the title of UK ECD, reporting to chairman Tom Knox. The move is billed as a promotion for Rodríguez, who reported to Bullard
What you get from MAA – and how you can contribute - More About Advertising
MAA has more than 40,000 visits a month - from the obvious centres London, NYC and the West Coast to everywhere in Europe; India , China, Australia and as far as the Sudan and Iran. It's reasonable to suppose that we provide something useful. Even diverting. One of our key sources of revenue, along with
Lindsey Pattison quits WPP after 16 years to ‘slow down’ - More About Advertising
WPP’s chief people officer, Lindsay Pattison, is leaving the group to take a break from the world of advertising and media. She has been a star performer and a huge role model and mentor for women in WPP and across the industry. Her most recent job title belies her contribution to the group, which she
Publicis adds to power base in LatAm with BR Media Group - More About Advertising
Publicis Groupe is doubling down on influencers following its purchase of Influential last year with BR Media Group, claimed to be Latin America's biggest such agency. BR Group boasts a network og 500,000 influencers and claims to work for 500 plus local and global clients. Latin America was one of Publicis' strongest regions as it
Stormzy recipe hits right note for McDonald’s - More About Advertising
Leo Burnett (or is it just Leo now?) is getting pretty good at this McDonald's lark, now importing 'Famous Orders' from the US with rapper Stormzy giving it his own British twist. What's more, numerous Brits get the opportunity to sound like him as they order a Stormzy menu - with, obviously, a twist. https://www.youtube.com/watch?v=d3Z2s05CeH0&t=8s
Has Dove ditched DEI? New spot is all about the humour - More About Advertising
“Moist” is a word that Dawn French and Jennifer Saunders used to get a lot of mileage out of in the 1980s. Then in this century it was co-opted by teenagers to mean lame/wet. Now Dove has brought it back, dialling up the squeamishness that French and Saunders found so amusing. https://www.youtube.com/watch?v=X6oKg4I11mU Kathryn Fernandez, head
Havas adds another creative agency – Don in Latin America - More About Advertising
Latin America is attracting the attention of the big ad holding companies and, hard on the heels of Publicis acquiring the BR Media Group influencer agency, Havas is buying Buenos Aires and Mexico City-based creative agency Don. Havas LatAm CEO Jorge Percovich (left) says: “Don clearly stood out from the rest because of the sustainable
VCCP’s Iva Johan: the real-life consequences of digital fails - More About Advertising
By Iva Johan, CSO at Bernadette, VCCP's digital experience agency In today's hyper-connected world, more than 60% of all brand interactions happen digitally. It's obvious that brands should be prioritising digital experience - so why do most brands still fail to deliver? There’s a chasm between what customers expect from a brand's digital touchpoints and
Bippity, Buttbuty, Boob: Kim Kardashian is ‘the fairy buttmother’ - More About Advertising
Fresh from announcing a global activewear deal with Nike – which marks the sportswear giant’s first time partnering with an external company to introduce a new brand – Kim Kardashian is not letting up on branding efforts for her original shapewear line, Skims. Here’s the company CEO as a “fairy buttmother,” dressed in her own-brand
MAA Reader Survey 2025: help us to help you - More About Advertising
Your opinion matters! Our reader survey is about to draw to a close. So if you have yet to respond, don't miss your chance to be heard and respond this week. To those who have already responded, we thank you again. At MAA we greatly appreciate the loyalty of our readers and with your support,
Royal Ballet signs up House337 for principal partner search - More About Advertising
The Royal Ballet and Opera has chosen House337 to help it find its first Principal Partner for The Royal Ballet and boost its communications worldwide. Rolex is the Opera's principal partner. Royal Ballet and Opera's activities include social impact programme Chance to Dance, a social impact programme that tackles the increasing creativity gap in schools,
Holly Ripper from BBH takes hot seat at Havas - More About Advertising
Havas London has named Holly Ripper (below), MD of BBH, as its new CEO, taking over from James Fox who left last month. Being CEO of a network London creative agency is rather like attending one of those running buffets: no sooner have you filled your plate than it's taken away for someone else to
Brands queue to check in for White Lotus Season 3 - More About Advertising
Pass the Tanqueray gin and Ketel One vodka, White Lotus season 3 launched on Sky in the UK this week. Set in a luxury Thai resort, it's spilling over with brands attempting to capture the magic conjured by show runner Mike White, ably assisted by a glamorous cast, a sensational setting, and a murder mystery.
A face for radio: campaign urges brands to sign up to make visible difference more visible - More About Advertising
Representation matters and, after President Trump’s dismissal of DEI as “dangerous, demeaning and immoral,” campaigns like this one are more important than ever. Around 1 in 5 people in the UK identify as having a visible difference, and very few of them are ever seen in the media. The Changing Faces Pledge asks brands to
Can Burberry weather the storm? - More About Advertising
Burberry is a flagship British company navigating pretty hard times. The cost of living crisis across most of the world has hit its luxury sales, China is a particular issue, and many critics think it's moved too far up-market. At just over £4bn it's worth less than half its peak valuation of £9bn in pre-pandemic
Former DDB creative legend Ari Weiss dies at 46 - More About Advertising
Ari Weiss, long-serving North America and then global CCO of DDB, has died from cancer at the early age of 46. Weiss began his career as a copywriter at Goodby Silverstein & Partners in San Francisco before stints at Cliff Freeman, BBDO, Wieden+Kennedy 180LA, a return to GS&P and six years as CCO of BBH
Ambika Mod sets fire to Mother’s Make My Money Matter campaign - More About Advertising
While climate change and DEI are being trampled at every opportunity, campaign group Make My Money Matter (backed by filmmaker Richard Curtis) is holding onto its mission: to raise awareness of the links between the UK financial sector and the funding of fossil fuels. Mother has stepped in to support the cause with a new
BBH celebrates 30 years of Tesco Clubcard - More About Advertising
Supermarket loyalty cards arouse mixed feelings in the UK (here anyway): what's the real price and why don't all of us pay it? Another reason for going to Aldi and Lidl surely? Tesco pioneered the damned things with Clubcard 30 years ago and agency BBH is celebrating it with a trip through three decades of
Javier Bardem’s villain finds a soft side for Uber Eats UK - More About Advertising
Mother London's new Uber Eats ad stars Javier Bardem as a villain for whom world domination starts to feel like too much hard work. So what does he do? He orders an Uber Eats and settles down to enjoy a very unlikely TV show. It's the first in a series showing "iconic figures" embracing their
Publicis’ big Santander win has ripple effect in banking sector - More About Advertising
What's the betting that Santander UK ends up working with BBH? People were surprised when BBH declined to repitch for Barclays (below) after a 20-year relationship but now owner Publicis Groupe has landed Santander's global creative and media business, one of the biggest account moves of the year so far. At the same time Leo
BETC brings welcome storytelling to moribund EV sector - More About Advertising
Who'd a thought it - an engaging EV ad. Instead of the usual guff - "running footage"as my old pal Jerry Judge once put it - of unlikely smoothies speeding along in mobiles disguised as cars, BETC Paris has produced a diverting spin on Spielberg's iconic 'ET' for Citroen's new ë-C4. Directed by Gary Freedman.
Pablo goes to the movies for VisitBritain - More About Advertising
Pablo has kicked off its new role for visitBritain with a four minute blockbuster - featuring the various blockbuster movies and TV shows that have been made in Britain. So there's everything from pterodactyls to Tom Cruise (inevitably.) https://www.youtube.com/watch?v=ezrfJus7f3g VisitBritain CEO Patricia Yates says: “Britain’s destinations are the real star of the show as we
MAA Ad of the Week: ($8m+) Hellmann’s Super Bowl from VML - More About Advertising
Super Bowl spots this year are going for $8m for 30 seconds, even to advertisers coming in when others drop out as insurer State Farm has done in consequence of the LA fires. This Hellmann's effort from VML is a minute (surely not $16m?) and Meg Rayan and Billy Crystal reprising their scene from When
Omnicom/IPG merger: key client Geico weighs its options - More About Advertising
When the impending Omnicom/IPG merger was announced Omnicom CEO John Wren remarked that, these days, client conflict isn't the determining issue for clients it used to be. Adland's version of Chinese Walls no doubt. But is that really the case? US insurer Geico, one of IPG's biggest accounts reportedly, is reviewing from IPG's The Martin
Herezie Paris ECDs pick their Desert Island Ads - More About Advertising
Some campaigns frankly take our breath away and make us want to put down our pens (yes, we still write ideas with pen and paper), thinking, "Now that is setting the bar high." We’ve compiled the 5 ads that had the biggest impact on us—the ones that inspire us and, let’s be honest, make us a little
Glenmorangie gets its money’s worth from Harrison Ford - More About Advertising
A few days ago we fulminated about the lazy use of celebs in ads, reminding readers that they were best used in character with a story to tell - as exemplified in neolithic times by the great CDP (Leonard Rossiter and Joan Collins for Cinzano etc.) Glenmorangie scotch whisky is clearly investing a lot in
Goodfella’s sets off chain reaction in new brand statement from TBWA - More About Advertising
TBWA Manchester have ditched Goodfella's "Made with respect" line for something much more light-hearted and joyful. It might have originated in Ireland in the 90s, but the pizza company goes full Italian-American for this 2025 brand reboot. The idea is that the pizza is so good that it sets off a global chain of one
Hellmann’s hits the Super Bowl spot with ‘When Harry met Sally’ remake - More About Advertising
This ad for Hellmann's mayonnaise is a classic of the Super Bowl genre. VML has sent Meg Ryan and Billy Crystal back to Katz's Deli to update the famous "orgasm" scene from their 1989 rom-com When Harry Met Sally. This time, Meg Ryan is sent into ecstasy by the addition of mayonnaise to her sandwich.
ASA names UK’s top ad slogans - More About Advertising
UK ad regulator the Advertising Standards Authority (ASA) has been revealing its lighter side, naming the UK's most memorable ad slogans based on a YouGov survey of nearly 7000 people. And they are: ‘Every little helps’ - Tesco https://www.youtube.com/watch?v=mCj_tqpSB3o&t=4s ‘Just Do It’ - Nike ‘I’m Lovin' It’ – McDonalds ‘Beanz Meanz Heinz’ – Heinz ‘Autoglass
Digital and AI boost UK ad spend by 11.2% to £40.7bn in 2024 - More About Advertising
If the Government is so desperate for growth, it should be right behind the UK advertising industry, which – according to the Advertising Association and WARC’s new figures – grew 11.2% to £40.7bn in 2024. In the crucial final quarter, the rise was 9.7% to £10.6 billion. Continued polarisation of online audiences and Zuckerberg’s removal
New ads to ponder: Ikos, Sure and Holocaust Memorial Day - More About Advertising
We've spent a lot of time writing about what ad companies are up to recently - merging and working or not working from home in particular - and finances are about to rise to the top of the agenda once again when the big holding companies disclose their 2024 full year results. Agencies still produce
New survey paints grim picture of pitch-obsessed, stressed UK ad agencies - More About Advertising
The Great Pitch Company's latest annual poll measuring pitching and business development practice in the UK is out and a pretty grim picture it paints of stress and dissatisfaction. Key findings are: Key Findings 1). 42% said the stress of working in new business or on pitches had made them think of changing job. 2).
Publicis wins Santander global creative and media - More About Advertising
Publicis has landed another giant account: Santander's global creative and media. The business was handled in the UK (which Santander is threatening to leave) by House337 and Carat. House has worked for Santander in various guises for 20 years. It's unusual for a big client to ask for creative and media pitches on a winner
Anomaly debuts for Starbucks - More About Advertising
Starbucks hired WPP for a comprehensive makeover and then promptly didn't, moving to Anomaly in the US instead. The world's biggest coffee shot chain has been ailing with slow service and a programme based on discounts from its sky high prices. It's now focussing on coffee (there's a thing) but keeping its odd habit of
Gordon Ramsay’s new f-word: Flora - More About Advertising
As if we needed proof of his over exposure, here's more Gordon Ramsay. This time he's selling Flora, following on from an appearance in Uncommon Amsterdam's spot for the Hay Day farming video game. In both, Ramsay is coupled with farmyard animals - in this case a computer-generated cow who approves non-dairy Flora. Launches in
McDonald’s UK departs the golden arches for ‘Only at McDonald’s’ - More About Advertising
Guess you've really made it as a brand when you can dispense with the logo - even the famous golden arches. Which is what McDonald's is doing with its new 'platform,' 'Only at McDonald's' from Leo Burnett. All examples of what you do at you-know-where. https://www.youtube.com/watch?v=WJ1fy4Xz6Hc https://www.youtube.com/watch?v=QjD0DsDzvH4 https://www.youtube.com/watch?v=0omiADyKj30 Marketing director Matthew Reischauer says: “Only at
Adam&eveDDB returns for CALM with ‘Missed Birthdays’ - More About Advertising
A new campaign for CALM (Campaign Against Living Miserably) is usually an advertising event, especially when it's from adam&eveDDB whose painstaking use of real home video makes these heartbreaking (and brave) tales of suicide even more poignant. https://www.youtube.com/watch?v=kZXN_PyoMgU CALM CEO Simon Gunning says: “It is unacceptable that we have lost 6,929 young people to suicide
Gordon Ramsay puts his foot in it for Hay Day and Uncommon - More About Advertising
Can Uncommon Creative Studio (Stockholm branch) make us warm to irascible chef Gordon Ramsay? After all Ramsay has built a TV career by being horrid (even more worrying when he's being one of the boys on those self-indulgent road trips that TV bosses think amount to programmes.) This is for farming video game Hay Day.
MAA Ad of the Week: Current Account Switch Service (CASS) from House337 - More About Advertising
Not the sexiest client name but, for some, quite a sexy ad (she is anyway.) House337, formed from Engine Creative (formerly the great WCRS) and ODD by digital-based marcoms company Next 15 in 2022, has had rather a rough ride. Predictable, maybe, given its brave branding (337 was the number of employees back in 2022.)