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Beyond the final whistle: how sports events drive creative marketing campaigns - More About Advertising
Major sporting moments create more than scores and podium photos. They generate shared rituals, appointment viewing, and a permission slip for audiences to feel something together. For marketers, that combination is rare. It turns a match into a canvas for brand stories that travel from the stadium to living rooms, phones, and shop shelves. When
Bullard sets up Elevator to fix ‘glaringly broken’ pitch process - More About Advertising
After leaving/losing her post as Group CCO at MullenLowe in February, Nicky Bullard is back with a business idea that she hopes will be "the antidote to the UK industry's pitch pain," particularly around projects, which is demanding longer and longer pitches as it becomes more and more competitive. The Elevator Pitch is an intermediary
MAA Ad of the Week: Asahi Super Dry from Havas - More About Advertising
Tempted to choose Black Phone 2's London installation with Ethan Hawke jumping put of the woodwork to terrify curious passers-by but it's a one-off (albeit with social media legs.) Sometimes you want to hit a lot of people first time. Which Asahi Super Dry is trying to do with this, its first global campaign, from
Ace of Hearts wins Wise - More About Advertising
Ace of Hearts, the new creative agency formed by Richard Brim, Martin Beverley and Polly McMorrow, is off the mark with e-money company Wise. Wise aims to make it easier and cheaper for people to send money abroad. Director of brand and creative Ruth Chadwick says: “This is a really exciting time for Wise in
T&P and TBWA\MCR win gold in Ocean Outdoor’s Digital Creative Competition - More About Advertising
T&P and TBWA\MCR were the big winners in Ocean Outdoor’s annual Digital Creative Competition for bold original ideas in Digital Out of Home (DOOH). The agencies won for The Times newspaper and the charity Prost8. Ginsters, Indeed, NHS Blood & Transplant and Department for Education are runners-up The six winners competing in two award categories
Penny drops for RCP and Interactive Investor - More About Advertising
"I think therefore ii" is what famed philosopher Rene Descartes didn't quite say but it's the new brand platform from agency RCP (Recipe of old) for Interactive Investor, Aberdeen Group's personal investment service. (Actually he said Cogito, ergo sum - but that would be a challenge.) II charges a flat monthly fee rather than a
Cardi B takes her signature attitude to Bobbie’s baby formula hotline - More About Advertising
She's pregnant with her fourth child and still has time to win Grammys and top the Billboard charts - plus she has a habit of going viral online. So Cardi B is the perfect spokesperson for Bobbie Baby's formula milk, as long as you can take a bit of attitude with your middle-of-the-night feeds. This
Whisky and cognac spread their horizons - More About Advertising
Luxury brands are suffering somewhat - why should they be different from everything else? - and drinks companies are seemingly trying to widen their repertoire in response. Even dear old scotch whisky is venturing 'Beyond Speyside.' So we have Pernod Ricard's Glenlivet with its new Jamaica edition (finished in Jamaica rum casks, the first of
Cadbury Heroes campaign is System1’s all-time outdoor winner - More About Advertising
Are these the most effective outdoor ads? Cadbury's Heroes campaign from VCCP has scored 5.9 according to System1 rankings, the highest score to date for OOH advertising. System1’s Star Rating is calculated by measuring emotional response to an advert, with strong, positive emotions a key factor in driving long-term brand growth. The ads, which show
Black Phone 2 grabs limelight with fiendishly clever billboard - More About Advertising
London's Camden Town can be a pretty scary place anyway in the right (wrong) light but Blumhouse Productions' Out of Home installation for 'Black Phone 2' takes it to a different level. Ethan Hawke as the murderous Grabber will leap out at you if you dare to answer the Black Phone. https://www.youtube.com/watch?v=--BQsce7k2o&t=12sz Might give it
It’s always rose-tinted weather for Burberry - More About Advertising
In these straightened times in the UK (as we wait for whatever new punishment chancellor Rachel Reeves is planning to dole out in her budget and nothing seems to work) it's good to tap into some eternal truths, courtesy of Burberry and Olivia Colman. To wit, that 'It's always Burberry weather' even though the weather
Mother and Nationwide subject A.N.Y. Bank to new levels of humiliation - More About Advertising
Nationwide has been named Which? banking brand of the year, which they are celebrating with a new ad that again puts A.N.Y. Bank CEO Hugo (actor Dominic West) in a sticky situation. This time he's organised an extravagant - but premature - party in anticipation of winning the Which? accolade himself. A.N.Y. Bank has been
Uncommon debunks viral beauty lies in new work for The Ordinary - More About Advertising
Beauty and skincare marketing is over-complicated and driven by fads, as any scroll through social media will tell you. The Ordinary has always been about simplification, and Uncommon’s latest work for the brand – running in the UK, US, and Canada – finds a sinister twist on this. It’s set in a classroom where a
Jacinta Faul: leadership with a backbone – how ‘big sister’ energy drives real impact - More About Advertising
There’s no single definition of great leadership. Styles shift. Structures evolve. Personalities play a role. But many of the strongest leaders today share something in common. They lead with empathy, without losing their edge. They bring clarity, not chaos. They challenge their teams, while simultaneously protecting them. This blend of care and conviction is what
Publicis beats expectations with 5.7% Q3 revenue growth - More About Advertising
Publicis has knocked it out of the park yet again in Q3 2025: organic revenue slightly ahead of forecast at 5.7% with an operating margin in excess of 18% and a raised forecast for the year of between 5% and 5.5% growth. The US, the source of worries for many of its competitors, grew 7.1%
WPP faces host of class action law suits over revenue claims - More About Advertising
As if WPP didn't have enough problems on its hands, the UK-based ad holding company is being pursued by a host of class action lawyers in the US following its surprise profit warning in July (which led to CEO Mark Read's departure) and unveiling of half year numbers in August.. The lawsuits are seeking to
Tim Tam upends OOH - More About Advertising
We've had all sorts of posters as people have re-invented the ancient medium: special builds, trompe-l'œil, the wonders of digital. Back in the day Araldite even fixed a car to one on London's Great West Road. But can't recall one upside down. Which is what you get from Tim Tam, a popular chocolate biscuit from
Waitrose No.1 launches new/old earworm from 1991 - More About Advertising
Waitrose is back in earworm territory for its No.1 premium range, this time with good ol' Chesney Hawkes' 'The One and Only,' a reworked hit from 1991. Last year it was S Club's You're My No.1 (there seems to be a pattern here.) From Wonderhood Makers with a cast of TikTokers and DJ Sigala. https://www.youtube.com/watch?v=qUFWSNfJXgw
MAA Ad of the Week: ‘In Good Time’ for Uber from Mother New York - More About Advertising
Uber is one of those big contemporary brands that makes life easier at the same time as it makes you more anxious: will the cab turn up - or decide to do something else. Don't wnat to miss it after all. Which lies at the heart of 'In Good Time,' Mother New York's first effort
Google’s AI gets the real-world treatment in new campaign - More About Advertising
We've had ChatGPT claiming to enhance your personal life, Anthropic's Claude facilitating high-level business solutions, and now Google is promoting its AI with a more middle-of-the-road approach. Helping small businesses with admin and efficiency is probably where AI is having the most practical impact right now. This campaign (Google likes to keep the names of
Uncommon’s surprise combo: NHS, William H. Macy and Clash Royale - More About Advertising
How do you make an ad purposeful without making it "worthy"? Uncommon Creative Studio in Stockholm has cracked this ongoing conundrum by teaming Oscar-nominated William H. Macy with a playful troupe of cute skeletons, and then layering on an NHS professional who is sorting out the serious end: organ donations. The ad is for Supercell's
Ocean shuffles leadership team - More About Advertising
Ocean Outdoor has announced two key appointments in the UK and group leadership teams covering the UK among seven European countries. In the UK, Nick Shaw, currently chief commercial officer UK, is promoted to UK CEO. He replaces Phil Hall who moves up to group chief operating officer under group CEO Stephen Joseph (all below
Omnicom’s agency mega-merger: now the hard work begins - More About Advertising
"How big do we need to be before we get bad?" the late Jay Chiat, co-founder of what is now TBWA\Chiat\Day once asked. (There's much to thank Chiat, co-founder Guy Day - the two were writers - and great art director Lee Clow for but, not, maybe their punctuation here, which still baffles many of
Media by Mother launches in UK to ‘subvert the algorithms’ - More About Advertising
Mother has expanded its media operation with the launch of Media by Mother in London, more than four years after the agency opened in New York. The London office will be headed up by Tara Grimes as director of media. She moves from Mother New York and has plenty of experience of media in the
LePub opens in London with plans to expand its team of four - More About Advertising
Publicis Groupe’s creative “boutique” arm, LePub, has launched in London, based in the group's Chancery Lane hub. LePub will work with longstanding global client Heineken as well as a newer European client, Tinder. A team of four will head up the shop. The new recruits are CCO Francesco Grandi, former CCO at Ogilvy Canada; and
Steve Bernard of Ocean Outdoor: peak planning – how to gift a sparkling golden quarter - More About Advertising
As the battle for the Christmas pound commences, DOOH is set to dial up the festivities with immersive audience experiences, larger than life special builds and star ad spots which boost salience, peak loyalty and drive sales. According to Campaign, adland expects this year’s clutch of Christmas ads to include “better storytelling” and have a
Dan Jones of TBWA\London picks his Desert Island Ads - More About Advertising
Despite it being only the 6th day trapped on this desert island, it feels like my 16th.. But mercifully, this shall be my last day dear reader. I waded out into a lagoon to go fishing and was slashed across the belly by a swordfish. To add insult to injury, I trod on a highly
The new shape of Omnicom-IPG. Down to four creative brands? - More About Advertising
It's been getting on for a year since Omnicom’s takeover of IPG was confirmed, and it looks like the merged holding company – which will take over from Publicis Groupe as the world’s biggest – is finally taking shape. Rumour is that only four creative brands will be on offer; two made up of Omnicom
IPA: the ‘death spiral’ of shrinking budgets is killing effectiveness - More About Advertising
Digital marketing might be cheap and measurable, but marketers are kidding themselves if they think it’s truly effective. In fact it’s leading to a “death spiral” of budgets, as campaigns and profits get smaller and smaller. That’s the conclusion of effectiveness guru Les Binet and Medialab chief data officer Will Davis, whose IPA research shows
BETC pulls out all the stops for new Citroen crossover - More About Advertising
Citoen has produced at least two cars that deserve the overused epithet iconic: the 2CV ("deux chevaux') it made from 1948 to 1990 and the elegant DS, the one in which General De Gaulle had his narrow escape in The Day of the Jackal. Now part of Stellantis (which might be described as the car
Uncommon rings people changes - More About Advertising
At this rate Uncommon Creative Studio, now part of Havas, will have to install a traffic light system in the office. Scott Dungate, London's first CCO, is leaving after a just a year, among the latest in a stream of departures. Dungate (left), who made his name at Wieden+Kennedy, told Campaign: “Working at Uncommon has
Mother raids Uncommon for new client services chief - More About Advertising
Frankie Yeates, managing director at Uncommon Creative Studios, has joined Mother London as a "head of mothering." The role is client services focused and is shared with Andy Ballantyne Gilbert who has led the department solo for the last three years (thankfully proving that "mothering" is seen as a gender neutral activity at the agency).
Quorn returns with make or break big ad campaign - More About Advertising
Are meat-free foods dining in the Last Chance Saloon? Quorn now has a new Philippine noodle-maker owner and an £18m capital injection to try to regain the momentum such foods briefly had pre-lockdown. And it's back with its biggest campaign for four years - ‘Nothing to Hide’ with puppet crew Perry Pig, Clarence Cow and
O2 shows up pretty much everywhere in VCCP’s new campaign - More About Advertising
VCCP's latest campaign takes a novel approach to demonstrating the extent of O2’s network coverage by putting the “Here too” message in unusual places. It’s seen on a sheep and a paper doily as well as a church notice board and a golf ball in the rough. The social media campaign builds on the "near
MAA Ad of the Week: ChatGPT from Isle of Any - More About Advertising
NYC's newest indie on the block Isle of Any has made a flying start with debut work for the New York Times and now OpenAi's first big brand campaign for ChatGPT. So we see Chat helping out with three everyday bits of business: cooking for the girlfriend, working out and a road trip. Directed by
Sprout Social: How brands can amplify social media’s TV fandoms - More About Advertising
by Layla Revis, vice president of brand, content and social at Sprout Social Whether it’s an X thread debating Severance theories or an inescapable Love Island clip on TikTok, it’s hard to separate TV shows from their social media discourse. Social media has reshaped the way people watch TV, Our recent research reveals that 36%
Next 15 merges House 337 and Elvis - More About Advertising
Quoted marcoms group Next 15 is merging House 337, formerly Engine and before that WCRS, with Elvis in a new model to be led by House CEO Phil Fearnley. Elvis CEO Tanya Whitehouse is leaving after eight years with the agency. Fearnley says: “Tanya has been a remarkable leader. Not just for Elvis, but for
NCA wins Financial Times creative - More About Advertising
New Commercial Arts has won the The Financial Times creative account in a pitch against Joint and VCCP. FT consumer marketing director Graham MacFadyen says: “We are delighted to be working with NCA. 2026 will be an important year for the FT. News media ecosystems are going through a period of unprecedented upheaval, but there
Mother LA blows up star egos for Electronic Arts’ Battlefield 6 - More About Advertising
It's not the obvious thing to do once you've gathered a cast of celebrities ranging from actor Zac Efron and NBA star Jimmy Butler to country music hitmaker Morgan Wallen and MMA fighter Paddy Pimblett. For the launch of EA's Battlefield 6, the star quad starts out full of bravado as they enter the battle
Why MAA needs you - More About Advertising
MAA has more than 40,000 visits a month - from the obvious centres London, NYC and the West Coast to everywhere in Europe; India , China, Australia and as far as the Sudan and Iran. It's reasonable to suppose that we provide something useful. Even diverting. One of our key sources of revenue, along with