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Rudolf plays all the reindeer games in Posten’s Christmas masterpiece - More About Advertising
Norwegian postal service Posten gets its Christmas ads right every year, but this 2024 Netflix-style documentary about the rise and fall of Rudolf surpasses even its own high standards. Reinfall tells the story of how Rudolf is ruined by fame in this dark, funny spot that doesn't forget to include a strong message about Posten's
MAA Ad of the Week: Beats by Dre with Erling Haaland from Uncommon - More About Advertising
One of the hardest things for an avowedly creative agency is to keep pulling rabbits out of the hat that surprise: haven't seen that before.. In its seven years of existence (is that all?) Uncommon Creative Studio consistently manages to do this and here, Beats by Dre with Erling Haaland, is another example. A footballer
Christmas good causes: Grenfell Athletic and Soup Off - More About Advertising
Brothers and Sisters is supporting Grenfell Athletic once again with Fabric of the Community, Nike kits donated by members of the London Grenfell community with some garments including fabric worn by survivors the night of their escape from the fire which killed 72 people in 2017. https://vimeo.com/1028441322 Andy Fowler, founder and ECD of Brothers &
National Lottery plays musical scratch cards at Christmas - More About Advertising
Allwyn and VCCP have found a place for the National Lottery among a family’s Christmas traditions, creating a rowdy game of musical Scratchcards around the table as part of a campaign that puts the emphasis on togetherness away from smartphones and other devices. The game idea comes out of customer research about how people play
Jaguar’s EV relaunch is certainly being talked about – possibly not how the marque intended - More About Advertising
Jaguar's rebrand does not seem to going well, provoking that hardy perennial an internet storm. It's been called "woke" and various ruder names, enraging those who see the Jaguar heritage ass not just key to the brand but part of British life. We said what's been released so far had done its job in, at
Waitrose whodunnit: Wonderhood take us closer to the big reveal - More About Advertising
The next instalments of the Waitrose "who stole the Red Velvet Bauble Christmas dessert" mystery are being played out on social media, with Line of Duty stars Vicky McClure and Martin Compston weighing in on the case. Agency Wonderhood Makers takes over from Saatchi & Saatchi for this phase. So far, the campaign has done
Nike’s fond retirement farewell to Rafa Nadal - More About Advertising
Nike has paid a fitting tribute to Rafa Nadal on his retirement from tennis, featuring a V/O from founder Phil Knight, no less. There's a kind of valedictory air to this in more ways than one: Knight, of course, is no longer CEO (replacing the founder has been no easier for Nike than it was
IKEA and Mother top UK Effie awards - More About Advertising
IKEA and agency Mother have won the Grand Effie at the 2024 Effie Awards UK for most effective marketing campaign. Its long-running 'the wonderful everyday' campaign also won a gold. Other golds went to McCain (which also won the IPA's Ad Effectiveness competition), McDonald’s, Ford, Specsavers and Tesco Mobile. P&O Ferries, Tourism Australia, Very, Three
Orange confronts digital dangers with SaferPhone campaign for Christmas - More About Advertising
The perils of smartphone usage for teens is moving further up the agenda. Australia has just banned social media for the under 16s, while Orange has been bold enough to address the issue in its Christmas campaign. This spot from Publicis Conseil uses an operatic format to play out the dramatic arguments that often rage
Adam Driver takes a deep dive for Amazon Black Friday campaign - More About Advertising
Only a year ago he was calling out Amazon (and Netflix) for not supporting the people they collaborate with, and for their failure to comply with SAG demands. Now he’s making Amazon look really good in these Black Friday commercials for the brand, putting his considerable acting skills on show as he makes theatrical monologues
System1 reveals its UK Christmas ad winners - More About Advertising
System1 has produced its list of Christmas ad winners so far (according to its panel) and they are: Aldi – “Get into the Christmas Spirit with Kevin the Carrot” – 5.9 Stars Coca-Cola “Holidays Are Coming” – 5.9 Stars Sainsbury’s – “Phizz-whizzing” – 5.9 Stars https://www.youtube.com/watch?v=1817eC0zCqA&t=6s Lidl – “Lidl Presents: A Magical Christmas” – 5.9
New-look Jaguar warms up the online world as it plots challenge to Tesla - More About Advertising
Jaguar Cars is going all-electric and, in advance, has unveiled a new online media blitz that doesn't feature, um, cars. Instead we have a collection of models intended to exemplify Jaguar's new mantra of "Exuberant Modernism." Building on the venerable car firm's founder Sir William Lyons' belief that: "A Jaguar should be a copy of
‘Nothing Ordinary’ happens when Uncommon, Haaland and Beats by Dre team up - More About Advertising
Football superstar Erling Haaland escapes Manchester and goes back to the Norwegian woods to display the full extent of his physical capabilities, as well as his sense of humour. Uncommon’s ad supplies various Beats by Dr Dre’s listening devices to keep Haaland company as he braves the cold but stunning surroundings. The snow gives a
APA CEO Steve Davies: what clients want from advertising production today…and how they can get it - More About Advertising
The advertising production landscape is undergoing seismic shifts, and the challenges we face today are as complex as they are transformative. When the APA commissioned the 'What Clients Want From Advertising Production Today' report, our goal was clear: to shed light on the evolving dynamics between clients, agencies, and production companies. This report, based on
Jung von Matt’s history lesson for Erste’s ‘Silent Night’ - More About Advertising
A history lesson doesn't gov amiss at this time of year and Austria's Erste Group financial services purveyor is delving into the origin of Silent Night, apparently the world's most recorded song, courtesy of Jung von Matt Donau. So it's back to the Austrian village of Oberndorf in the winter of 1818, still recovering from
MAA blast from the past: ‘Christmas is for sharing’ from Sainsbury’s in 2014 (and 1914) - More About Advertising
A hiatus now in Christmas ads (have they all shot their bolt before December?) but here's one that still resonates with some: Sainsbury's 'Christmas is for sharing' from 2014, the centenary of 1914, from AMV BBDO. At the time Omnicom siblings AMV and adam&eveDDB were locked in a 1914-style fierce rivalry over the best and
It’s payday for Musk as advertisers return to X - More About Advertising
Advertisers are reportedly flooding back to Elon Musk's X in the US following his unveiling as president-elect Trump's BFF. IBM, Comcast, Warner Bros. Discovery and Disney reportedly among them. This follows a near 10% jump in Tesla's share price following a Bloomberg report that Trump is planning a federal framework for fully autonomous cars, which
Key Ahmed ally at AKQA Sam Kelly quits - More About Advertising
You worry a bit about the AKQA in AKQA Group (which now includes Grey.) Founder Ajaz Ahmed resigned after 30 years before the mast earlier this year and now long-serving CMO Sam Kelly (below with Ahmed) has quit after 17 years. Kelly says: “After 17 remarkable years at AKQA, I've made the decision to embark
Yannick Bolloré reveals takeover defence and big ambitions for independent Havas - More About Advertising
More details are emerging about Havas' planned float in Amsterdam after a demerger from Bolloré-controlled Vivendi. At first it looked as though Havas, the smallest of the big ad holding companies, would be a sitting duck for a predator, most likely private equity. But the key to the Amsterdam listing appears to be a so-called
Publicis Groupe in the jobs vanguard as Leo Burnett closes GM outpost - More About Advertising
It's that time of year when HR departments dust off their scalpels and try to make the numbers fit. Which they never do of course so the holiday season is when redundancies are decided, ready to smuggle out over a period when holding companies and agencies think no-one's looking. Publicis Groupe has already wielded the
The Entertainer and McDonald’s join Christmas ads battle - More About Advertising
The Entertainer is a string of UK toyshops that seems to have established itself in the digital age (it doesn't open on Sundays for religious reasons) and it's mixing it with the retail big boys this Christmas with a campaign from adam&eveDDB. Featuring a toy called Ray (yours to buy for £12) who's left on
‘Hot’ Santa drives the customers wild for Target - More About Advertising
We’ve had the ‘hot priest’ in Fleabag and the ‘hot rabbi’ in Netflix’s Nobody Wants This. Now we’ve got a hot Santa in Target’s Christmas ad. Our silver-bearded hero heads out of his luxury pad, all dressed in red. He leaves the reindeers behind as he revs up his sporty red pick-up truck (number plate:
Is this year’s Christmas ad top of the John Lewis pops? - More About Advertising
Ad measurer System1 has pronounced that this year's eagerly-awaited ad from John Lewis has earned the retailer's highest effectiveness score in ten years: 4.6 (which is nothing to write home about by System1 standards as the top ones get 5.9.) This is the best score since 2019's 'Excitable Edgar' (a dragon.) This year's 'The Gifting
Now Beckham shoots for Nespresso - More About Advertising
I guess you know you've made it when Nespresso comes calling and it's that man again (David Beckham) this time sharing a coffee* with a snowman. Maybe George was busy. https://www.youtube.com/watch?v=tN8dcUxx560 Becks says: “I had a great time making this festive film with Nespresso - I love this time of year, being with friends and
O2 recruits genius AI granny to see off the scammers - More About Advertising
Just when AI is feeling like a dystopian nightmare, here comes O2's hero of the hour to make sense of the technology. Daisy (the ‘ai’ clue is in the name) can chat to fraudsters for hours on the phone, keeping them busy so they can’t bother the rest of us. Daisy might seem like the
JD Sports and Uncommon redefine Christmas ads - More About Advertising
While the John Lewis ad feels like it’s been made for middle class women and the ad industry, here’s a Christmas campaign that’s going to look a lot more familiar to the rest of Britain. Uncommon and JD Sports introduce an authentic notion of “Family” that - just like last year's effort - is pretty
McCann raids Burnett for top North America creative post - More About Advertising
Javier Campopiano hasn't let the grass grow under his feet since becoming global CCO of McCann and now, especially for a Europe-based global CCO, he's made the sensible appointment of a North America CCO, Britt Nolan. from Leo Burnett (both below, Nolan left.) Being CCO of any part of Interpublic can't be an easy task
MSQ buys 350-strong German CX agency UDG - More About Advertising
Progressive marcoms group MSQ has bought leading German customer experience digital agency UDG. UDG, which employs 350 people, is intended to be one of the foundations of a pan-European CX and tech operation, evnetually rolled out into North America too. MSQ recently bought US agency SPCSHP (formerly Big Spaceship.) UDG, headquartered in Hamburg with an
MAA Ad of the Week: O2 scammer’s nightmare Daisy from VCCP - More About Advertising
Scammers are a plague for everyone - Brits seem a worryingly juicy target - so credit Virgin Media O2 and agency VCCP for creating Daisy, a talkative A1-generated granny, who's there on 7726 to bore them to distraction and, one hopes, ultimately defeat. That rarest of rare things, a Big Idea. At a time when
Can AI deliver the Christmas magic for Coca-Cola? - More About Advertising
A big red truck, polar bears, smiling faces, sleigh bells and Santa – it must be Coca-Cola’s Christmas ad. This year’s twist is that it’s all AI-generated. https://www.youtube.com/watch?v=JHIxyGgSU90 There's usually - but not always - an additional ad with more of a story to it. Last year we had an overdose of Santas and in
WPP takes full shareholding in Hornby’s T&Pm - More About Advertising
WPP has bought out the remaining minority shareholdings in T&Pm, Johnny Hornby's agency that started life as Clemmow Hornby Inge and morphed via CHI & Partners through The&Partnership to its current guise which incorporates the agency's M/Six media operation. T&Pm is now a substantial business with 1,800 people in 42 locations around the world. Its
Adam&eveDDB imagines the world as a video game for PS5 - More About Advertising
A new Sony Playstation campaign is always an event. Recently rival Microsoft's Xbox has hoovered up the awards with a number of left field executions but Playstation's loyalty to its ad heritage has surely paid off too. Adam&eveDDB is back on top form with 'PS5: Play has no limits' showing the world as a video
Will Trump and Musk combine X and Truth Social? - More About Advertising
There's been speculation that one of the target of assassin Eddie Redmayne in the Sky remake of the Day of the Jackal is a tech/media mogul bearing more than a slight resemblance to Elon Musk. The Jackal had better watch it: Musk really does seem to taking over the world, Donald Trump's new US administration
Celebs attack tube ad promoting the rollout of 5G - More About Advertising
An unlikely gang including the Rolling Stones’ Ronnie Wood, Stephen Fry, the Pretenders’ Chrissie Hynde, and three-time Oscar winning costume designer Sandy Powell are all unhappy about 5G coming to the London Underground, and particularly the promotional ad featuring a young woman glued to her phone. Together they’ve written a letter to London mayor Sadiq
John Lewis & Saatchi take a Narnia-style leap into Christmas - More About Advertising
This year's John Lewis Christmas ad is all about gifting, which places it in firmly in the retailer's long-running festive tradition. For 2024, Saatchi & Saatchi gives us a woman who's in John Lewis an hour before closing, looking for a gift for her sister. Rifling through the rails, she plunges into the clothes and
MediaSense buys R3 to head into US and creative reviews - More About Advertising
London-based consultancy MediaSense has bought US consultancy R3. The deal follows MediaSense's May acquisition of PwC’s UK marketing and media advisory team. The deal moves media-based MediaSense further into creative and content, the "whole spectrum" according to MediaSense CEO Graham Brown. R3 co-founders Greg Paull and Shufen Goh will join the executive leadership team as
David Beckham pours himself a PerfectDraft - More About Advertising
Good to see David Beckham doing something useful (for once.) Here he is in his own one-man pub dispensing "pub quality beer at home" in a new campaign from countertop draught beer dispenser PerfectDraft. Becks now represents Stella Artois which is one of many beers on offer along with the likes of Corona and Budweiser.
Adam&eveDDB navigates through a Disney universe - More About Advertising
Adam&eveDDB will have been desperate for a Christmas biggie to fall into its lap - having been rudely defenestrated from John Lewis after a decade or more of triumphs - and you don't get much bigger than a four-minute epic for Disney. So we have that good old standby a boy and a left-field pet
Mars launches global ad review of nearly everything - More About Advertising
Mars is reviewing most of its global advertising with the exception of creative (mostly at Omnicom) which poses a further challenge for WPP media operation GroupM. WPP's Mediacom (now EssenceMediacom) won the combined Mars global media account in 2028, currently estimated at $2.4bn, about half in the US. Brands include M&Ms, Snickers and Wrigley’s plus
Tesco’s Christmas spirit is all in the gingerbread - More About Advertising
Once you’re no longer a child, Christmas tends to come with a touch of melancholy built in. BBH’s Tesco campaign captures this perfectly, mixing up the joy the festive season with the ache of missing loved ones, and showcasing the importance of traditions for keeping us all connected to the past as well as the