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MAA Ad of the Week: Beats by Dre from Homeground - More About Advertising
As AI invades creative (along with everything else, Meta is promising a cradle to grave AI product next year) cool, classy ads that don't rely on endless CGI (early AI) cuts will become even thinner on the ground. So Homeground's new effort for Beats by Dre featuring Cole ('Cold') Palmer gliding across the ice is
Wolf Olins’ Wayne Deakin: My Top Tips for Cannes - More About Advertising
Great design doesn’t need loads of context to be understood, it has an element of being self explanatory. And I think that applies to campaigns that shine at Cannes, or at least in the work I think will do well this year: great ideas that really make sense – and make you want to watch.
Apple wins prize for privacy ad - More About Advertising
This ad from Apple won the US AICP (Association if Independent Commercial Producers) top award, directed by Ivan Zacharias of Smuggler. 'Flock' is a prescient contemporary spin on Alfred Hitchcock's The Birds, purporting to demonstrate that we're watched everywhere apart from when we're wisely sticking to iPhones. https://www.youtube.com/watch?v=0HjDpPnxcP0&t=5s Privacy is a growing issue although Big
Now Beckham is playing for Nespresso - More About Advertising
Sure that somebody somewhere is writing a PHD on David Beckham and why no brand likes to be without one. Now Dave is fronting Nespresso on social media, produced by his own outfit Studio 99. Dave, of course, does a fair amount of imbibing. He's been pouring Stella Artois for his mates in a recent
Mother London is back on the gravy train with KFC - More About Advertising
Days after the release of a special edition fork, KFC has now cooked up a fashion collab with streetwear brand Aries. The "Gravy Drip" collection is another absurdist instalment in the KFC/Mother story. It's a limited edition clothes collection, shot in Renaissance splendour by fashion photographer (Chloé, Miu Miu etc) Douglas Irvine. Phoebe Syms, brand
We Are Social’s Jim Coleman: My Top Tips for Cannes - More About Advertising
It took more time than it should have to find great work from our great industry in the past 12 months. That’s either a sign that there’s been a lack of ambition from brands or a lack of funds – in reality it’s probably a mix of both. And full disclosure, I’ve ignored any work
Mother tunes into world’s biggest asset manager - More About Advertising
Perhaps the most important task for any creative agency is to find clients with lots of money. So many press releases land with grand plans and you think: but can they afford it? Well BlackRock is the world's biggest asset manager with a scarcely believable $11.5 trillion under management so Mother may have found a
What you get from MAA – and how you can contribute - More About Advertising
MAA has more than 40,000 visits a month - from the obvious centres London, NYC and the West Coast to everywhere in Europe; India , China, Australia and as far as the Sudan and Iran. It's reasonable to suppose that we provide something useful. Even diverting. One of our key sources of revenue, along with
What online casinos get right in marketing and what every business can learn - More About Advertising
Online casinos have established themselves as masters of digital marketing, often leading the charge in innovative customer engagement, brand loyalty, and user acquisition strategies. These businesses excel at building a strong online presence and keeping players coming back. But what exactly do online casinos do right when it comes to marketing? And more importantly, what
Waitrose launches summer campaign but should it do more? - More About Advertising
Waitrose is a big opportunity for Wonderhood Studios which narrowly lost out to Saatchi & Saatchi for the combined John Lewis/Waitrose business in the original pitch. Wonderhood snook back in to Waitrose with some lively social work and now has the whole account despite Saatchi's Waitrose Christmas campaign winning plaudits. in truth the two brands
Gareth Collins of Luckybeard picks his (brand experience) Desert Island Ads - More About Advertising
In a time of infinite choice and limited attention, how a brand shows up at every touchpoint matters more than ever. The brands that thrive are those that deliver consistent, considered and creatively compelling brand experiences. My chosen ads each demonstrate how advertising can go beyond awareness, acting as a strategic tool to shape perception,
Red Brick Road’s Matt Davis: My Top Tips for Cannes - More About Advertising
FIZOOKA The old mentos in a coke prank has never gone flat. I did it, my kids do it. So kudos to mentos for taking something cross generational and giving it some futuristic fizz by creating the fizzooka. The first branded item in Fortnite, then something made for real for popular gamers. It popped off
Beyond the bookie: modern marketing for gambling brands - More About Advertising
Marketing for gambling brands has changed quickly over the past few years. What was once focused on posters in shop windows or television ads before football matches is now a game of search engines, mobile screens, and constant user interaction With so many brands fighting for attention, it is not enough to be seen, so
How fringe platforms build loyalty beyond the mainstream - More About Advertising
With paid social delivering diminishing returns and media plans dominated by the same handful of names, marketers are beginning to ask: where else can we build meaningful loyalty? Most marketing teams focus their budgets on the usual suspects, such as streaming services, social giants, and e-commerce marketplaces. Yet beyond these big names, smaller digital platforms
Biborg’s Lory Martignoles: My Top (Gaming) Tips for Cannes - More About Advertising
With a growing 3.3 billion gamers in the world, the gaming industry has moved beyond its traditional sphere in communication. Gaming brands are increasingly aligning themselves with people’s habits and expanding into broader pop culture Xtrim streaming service: Lag or Bad Paradais DDB Take the Lag or Bad campaign, for example. I find it brilliant
What’s going on at WPP? Maybe Hornby knows the answer.. - More About Advertising
Johnny Hornby's agency has had an interesting nomenclature, beginning life as Clemmow Hornby Inge (Clemmow and Inge were planners and creatives respectively), becoming CHI & Partners and then, somehow, The&Partnership. This morphed into T&Pm when its M/Six Media was absorbed into the creative agency to go officially full service (M/Six had various iterations too.) Now
Fork lickin’ good. Mother creates cutlery for KFC - More About Advertising
KFC relaunched its rice bowls this year, and this new work from Mother concedes that it’s the one dish that really can’t be eaten with your fingers. Enter the “Finger lickin’ fork,” crafted by jeweller Sam Ozanne and available to a few favoured fans via social media. Meg Stigant, junior brand manager at KFC said:
Is Leo Burnett in the driving seat for newly merged VodafoneThree? - More About Advertising
The merger between Vodafone and Three UK has just been sealed, creating what it claims is the UK’s largest mobile network with more than 27 million subscribers. Wonderhood is in camp Three UK, while Leo Burnett works with Vodafone. It could all go out to pitch of course, but Vodafone is the majority partner with
WPP unveils better mousetrap AI solution Open Intelligence - More About Advertising
WPP is certainly giving this AI business its best shot, launching Open Intelligence, which it dubs the advertising industry’s “first large marketing model.” Open Intelligence, based around recent acquisition Infosum, claims to predict audience behaviour and marketing performance based on data patterns enabling bespoke campaign models for clients. WPP says its clients will be able
New balls from Beats by Dre and Puma - More About Advertising
Football just never goes away (you can see why some players "develop" injuries at this time of year so they can sneak away to injure themselves properly in Ibiza.) There's so much sport-related stuff in adland (mostly football) that there's a growing new breed of sports specialist agencies and one such is the UK's Homeground,
O2 goes on holiday with VCCP - More About Advertising
Bubl the O2 robot has now been left firmly behind as VCCP gets ready for the holiday season with two mature easy riders embodying the freedom of the open road, assisted by O2's free roaming deal across Europe. The Sean Bean voiceover provides continuity - he's been doing this for 23 years - as the
Lloyds goes to Publicis for its “seamless end-to-end experience” - More About Advertising
Lloyds Bank is running a new campaign for its Premier account (the one they charge for) via Publicis Groupe (fairly recently anointed as rival Santander's global AOR) after abandoning adam&eveDDB and putting its black horses out to well-earned pasture. New CMO Suresh Balaji says: "Our new Lloyds Premier campaign is all about bringing our experience-led
Kantar’s Vera Sidlova: the questions every CMO will be asking at Cannes - More About Advertising
It’s mere days until the ad industry decamps to the south of France. Cannes Lions is a time to celebrate world-class creativity – but it’s also when the industry’s titans come together to compare notes on the topics keeping them awake at night. For CMOs and marketing leaders, Cannes not just about picking up trophies,
Amazon Prime Video’s Yash Chaturvedi: how AI is revolutionising advertising now - More About Advertising
The future of contextual advertising isn’t arriving on a slow drip but rather barreling toward us like a freight train. Picture yourself watching a sports drama. One minute the coach is firing up the team with an uplifting speech; the next minute fists fly in a bench-clearing brawl. Old ad systems treat both scenes as
M&S presses on with Mother summer campaign - More About Advertising
Online sales are still stalled at Marks & Spencer following a cyber attack that is expected to cost the retailer around £300m. It's not likely to be fixed before July, but the retailer is going ahead with this summer campaign from Mother - what else can you do? "Summer like you mean it" feels full
Daniela De Seta of BETC Paris: my Top Tips for Cannes - More About Advertising
Top Tips for Cannes O2 – Daisy https://www.youtube.com/watch?v=RV_SdCfZ-0s An easy pick and a brilliant one. Smart, sharp, and entertaining. Daisy is the first AI that doesn’t save people’s time, it wastes it. What I love most? When creativity tackles a real-world problem and turns it into something smart, bold, and genuinely useful. That’s when a
Heineken banishes superfan for Champions League final - More About Advertising
If ever a brand made the most of a sponsorship, it's Heineken. The beer brand pays around $65m a year to attach its name to the Champions League, and agency Le Pub has been right behind it all the way to the Munich final this weekend. "Fancom" is big business (and cheaper than bringing in
Lloyds goes to Publicis for its “seamless end-to-end experience” - More About Advertising
Lloyds Bank is running a new campaign for its Premier account (the one they charge for) via Publicis Groupe (fairly recently anointed as rival Santander's global AOR) after abandoning adam&eveDDB and putting its black horses out to well-earned pasture. New CMO Suresh Balaji says: "Our new Lloyds Premier campaign is all about bringing our experience-led
Müller superfans inspire VCCP’s new ‘luxury’ campaign - More About Advertising
Müller Bliss sends up the tropes of luxury advertising for a new campaign in which online reviews from superfans provide the soundtrack to reverential close-up shots of yoghurt and toppings. VCCP has gone for a simple and inexpensive route to tempt the brand back on to TV for the first time in a decade, deftly
WPP enters advertising lists to bolster AI pitch - More About Advertising
It's all change at WPP it seems - the latest is the rebranding of GroupM as WPP Media, one company not a collection of media agencies - and the holding company (unusually) is doing some advertising to highlight its new mantra of AI with everything via its WPP Open facility. There's a B2B campaign running
Dom Perignon enlists creators for an “eternal journey” - More About Advertising
Champagne is having a hard time it seems, with sales down as the price goes through the roof (the two could, of course, be connected.) The mighty Dom Perignon is taking to the airwaves with 'Creation is an Eternal Journey' from BETC Etoile Rouge, reaffirming "its vision of creation as an eternal journey, to inspire
Steve Hall and Dan Seager from New Commercial Arts: our Top Tips for Cannes - More About Advertising
Here’s a few words on what may do well at Cannes this year.. Top Tips for Cannes Visit Oslo. Is It Even a City? (NewsLab AS) https://www.youtube.com/watch?v=8vhD59ac7nw&t=7s This flips traditional tourism advertising on its head. It’s essentially anti-advertising - subtly irreverent, quietly confident, and all the more engaging for its unhurried pace. A smart, distinctive
MAA Ad of the Week: Currys’ C4 diversity winner from AMV BBDO - More About Advertising
The UK's Channel 4 helpfully dishes out £1m of airtime to its Diversity in Advertising award winner and this year it's 'Sigh of Relief' for Currys from AMV BBDO. Focussing on the in-store experience of three customers with accessibility needs shopping for tech appliances, part of Currys long-running ‘Beyond Techspectations’ campaign. https://www.youtube.com/watch?v=wlR2CBok4WU Currys head of
AMV BBDO’s Laura Rogers: my Top Tips for Cannes - More About Advertising
Top Tips for Cannes Riyadh Season https://www.youtube.com/watch?v=y-sEp_60OFk&t=1s Confession: I’ve never watched a boxing match. But after this film, I’m all in and I think the judges will be too. The idea is simple. Tyson Fury and Oleksandr Usyk are so tormented that they see each other’s faces everywhere. It’s a premise that we may feel
WPP tries to get on front foot outlining plans for new WPP Media - More About Advertising
After being caught on the back foot by a series of leaks, WPP Media is now official. And here's what they say: WPP Media launches as fully integrated, AI-powered media company Connected by WPP Open, WPP Media unites media, data and production capabilities to deliver creative personalization at scale for advertisers. Reflecting growing demand from
Tesco enlists pineapple-on-pizza for value proposition - More About Advertising
There's a lot to worry about in the world but in Ireland, it seems, they're debating the merits of pineapple on pizza. As you do. The cornerstone of a new Tesco "value" campaign from BBH Dublin. https://www.youtube.com/watch?v=3_LnicCTwwI "Customers want and need more than just the cheapest option — it’s about knowing their money has been
David Droga steps down at Accenture to ‘catch my breath’ - More About Advertising
Accenture Song CEO David Droga is stepping down on September 1st. He’s been in the role for four years, having sold his agency, Droga5, to the consultancy for $475m in 2019. Droga will stay at the company as vice-chair, keeping his hand in with some clients and advising in a more strategic role. He will
Nespresso drops McCann for Publicis Groupe’s new Leo - More About Advertising
Waiting for a merger must be like walking the famed green mile and IPG faces a year of that, waiting for the merger with Omnicom. Must be particularly gruelling at biggest creative network McCann which has already seen a number of senior departures including the CEO and CCO in London. Now McCann has lost its
What, no celebs? Oura Rings shows ageing as aspirational - More About Advertising
The Oura Ring is a fitness and health tracker that’s worn by celebrities like Jennifer Aniston, Gwyneth Paltrow and Prince Harry. So it’s refreshing to see the brand – whose rings cost up to £500 – being so down-to-earth in its new ad campaign. No celebrity endorsements here. Oura isn’t interested in the culture of
WPP promotes Johnny Hornby to executive committee in new group role - More About Advertising
T&Pm founder Johnny Hornby has been moved on to the executive committee at owner WPP, which completed its full acquisition of the agency in November. From this summer Hornby will be CEO of WPP’s Specialist Communications agency division, which includes agencies like CMI, Design Bridge and Landor, while remaining CEO at T&Pm. The new role