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Clare Hornby launches fashion brand ME+EM internationally – with T&Pm - More About Advertising
Haven't heard much from Johnny Hornby recently someone said the other day and, indeed, one of adland's more interesting and engaging characters has been absent from these pages recently. Aside from rebranding agency The&Partnership as T&Pm (he seems to like verbal origami) and bringing media shop m/Six in-house as part of a full service offer.
Lola MullenLowe plumbs depths of bad taste in two winners for Lynx - More About Advertising
It seems strange to call a pair of ads featuring a robbery and a funeral a breath of fresh air but it is for Unilever's Lynx (Axe in most markets) which abandoned a history of fine BBH ads for some perfectly awful efforts recently. Spain's Lola Mullenlowe is now on the case and the Spanish,
Manchester mess leaves Co-op brand short-changed - More About Advertising
After spending a reported £100m on a 15-year sponsorship of the UK’s biggest arena, Co-op Group is now having to spend time and energy distancing itself from the whole thing. Due to ongoing technical issues, Manchester's new Co-op Live Arena failed to open on 23rd April as planned, and has postponed or cancelled shows at
Tango takes a prison break in VCCP’s new campaign - More About Advertising
VCCP continues to embrace Tango’s anarchic advertising heritage with this spot set in a prison where the inmates wear orange jumpsuits and Tango is the street drug of choice. HHCL’s classic 90s line, “You know when you’ve been Tango’d” has morphed into “Get Tango’d”. Social media is squarely aimed at Gen Z with lines like
Stagwell’s Penn paints a positive picture as growth returns in Q1 - More About Advertising
Mark Penn's Stagwell now includes the former MDC, an ad holding company that resolutely failed to make money, alongside his various tech-based companies. After a rocky 2023 the business (which includes noted creative agencies Anomaly and 72&Sunny) is in danger of making money. Q1 saw a net loss of just $1.3m with an adjusted EBITDA
Why 2024 is a good opportunity to support MAA - More About Advertising
There are many good causes in the world far more deserving than us but donations from readers are an important part of our DNA and 2024 may prompt even more generosity. Why does More About Advertising matter? It's free, unlike most of its peers and tries its damndest to be independent and report the ad
Rankin Creative agency rebrands as The Hunger - More About Advertising
Ace photographer Rankin is combining his eponymous creative agency with Hunger magazine (which he also founded) to create a combined agency, editorial and entertainment offering. The Hunger clients include include Mercedes AMG, De Beers, Climeworks and Henkel. The Hunger will be led by CEO Richard Pinder, MD Amy Claridge, CSO & Head of Entertainment Development
Can others muscle in on creativity as ad holding companies retreat? - More About Advertising
Advertising has always been an easy business to enter but, on the creative side anyway, a hard one to scale. By and large the big one-time Madison Avenue agencies have dominated proceedings, planting their flags around the globe to attract international clients and most of the big domestic ones. The model is now collapsing as,
Barbie and WoMen win big at the Clios. Will Cannes Grand Prix follow? - More About Advertising
As we get closer to Cannes Lions in late June, other awards shows like the Clios (May 1st) and D&AD (May 22nd) are likely to predict some of the big winners at the Palais du Festival. Judging by the Clios, it looks like Orange's WoMen and Mattel's Barbie are the front runners. France Telecom’s Orange
MAA Ad of the Week: Lynx from Lola MullenLowe (the pick of a decent crop) - More About Advertising
Unilever seems to be doing a screeching U-turn from its purpose-driven path of recent years and this lively effort from Lola MullenLowe is another example. It's a pretty good joke (maybe agencies are already vying for Cannes' new 'humour' Lion) and compeletly devoid of any purpose other than to make us laugh and say that
Ryan Reynolds takes up Chief Island Officer role with gusto - More About Advertising
Middle eastern money is propping up increasing amounts of cultural, sporting and business activity around the world, and now it’s providing yet another revenue stream for the entrepreneurial actor Ryan Reynolds. So here is Reynolds in his new position as chief island officer for Abu Dhabi’s Yas Island. He approaches the role (previously filled by
Riding high Publicis puts down awards marker at Clios - More About Advertising
Publicis Conseil was Agency of the Year at New York's Clio awards and the group's Marcel Paris won four big awards, including film, for telecom provider Orange’s 'WoMen’s Football' which uses altered images of women footballers to show they're just as good as the men. VFX, not AI like Publicis' Marcel tool, but it makes
Amy Dennis: The new agents of change: how brands can win the battle for trust and drive change - More About Advertising
In today’s complex global landscape, economic and social uncertainty has left both the world and its inhabitants feeling paralysed, despite the imminent period of innovation and opportunity on the horizon. Polarisation has led to a death of collaborative, long-term solutions from governments, causing the locus of trust to shift towards brands and businesses embodying the
Now new business machine Pablo wins Play-Doh - More About Advertising
Indie London agency Pablo is turning into a new business machine to rival the likes of VCCP and New Commercial Arts, now confirming its win of Hasbro's global Play-Doh account hard on the heels of the Government's Department of Business and Trade in partnership with CRM agency Unlimited. Pablo competed against two other agencies, with
Out of Home gladiators: Sainsbury’s, Waitrose and Dassault Systèmes - More About Advertising
With money still pouring into online (75% of UK ad expenditure, 60% plus worldwide) and TV ad budgets consequently limited, Out of Home is becoming the battleground where brands can act and respond respond quickly. The UK's supermarket wars, for example, are heating up as the economy tiptoes out of recession. Sainsbury's, with its new
Pepsi Max diverts Grealish and Vini Jr with a game of keepy-uppy - More About Advertising
Just in time for tonight's UEFA Champions League semi-final between Real Madrid and Bayern Munich, sponsor Pepsi-Max has launched a new campaign to celebrate the accessibility of football. The ever-popular Jack Grealish plays a game of keepy uppy against fellow professionals Son Heung-Min, Vini Jr and Leah Williamson. They are joined by local kids hanging
Greggs and Lucky Cow Bingo mine populist trend - More About Advertising
Game shows are still a TV staple, even in the UK for the supposedly intelligent Channel 4 (that was probably a long time ago.) ITV and the Beeb also still love them (they're cheap.) Sending them up in ads is a tricky task as they do that themselves anyway. So Newcastle's Drummond Central has done
Seinfeld gives Pop-Tarts yet another lease of undeserved life - More About Advertising
Unfrosted is Jerry Seinfeld's new Netflix movie, a fitting testimony to what, at the time, seemed one of the daftest (and unhealthiest) products ever invented - Kellogg's Pop-Tarts. Bizarrely they're still with us. From back in the days when Pedigree Chum brand managers supposedly ate the product in front of customers to show how wholesome
Mother London lets it rain on KFC’s ‘summertime’ special burger - More About Advertising
If it’s raining it must be BBQ season, is the logic applied in Mother’s new ad for KFC’s Ultimate BBQ Burger. The breezy soundtrack and carefree vibe spell summer dreams, while the torrential rain represents a more realistic take on the likely weather forecast. Either way KFC, we are led to believe, will bring a
Mother is ‘Singin’ in the Rain’ in new mini-masterpiece for KFC - More About Advertising
Turning into a Mother tribute act today. Here's another winner for the launch of KFC's Ultimate BBQ Burger. And the start of the BBQ season in the UK heralds..yet more downpours. Directed by Sam Pilling through Magna. https://www.youtube.com/watch?v=6HuOe_mKfEk KFC head of advertising & retail Leo Sloley says: “For most of us, the BBQ season brings
Unlimited/Pablo combo nabs more UK government business - More About Advertising
M&C Saatchi finally has a challenger for UK government business, a combo of Unlimited and Pablo (officially the Cabinet Office's "standby" agency) has nabbed the Department of Business and Trade's UK creative account (formerly with M&C which retains the international business.) This comes on top of recent wins the Met Police and the Department for
Valtech buys experience agency Kin +Carta for £239m - More About Advertising
Valtech, which began as a French IT services company, has bought digital transformation company Kin + Carta for £239m. K+C will now join the growing number of tech companies de-listing from the UK stock market. The combined company will operate worldwide with 7900 consultants, 6000 from Valtech and 1900 from K+C. Olivier Padiou is CEO
Mother New York breaks mould of delivery ads for Gopuff - More About Advertising
Gopuff, which describes itself as an instant commerce company (deliveries), is launching its biggest national US campaign to date through Mother New York and Media by Mother. 'Bring the Magic' spans activations, cinema, influencers, linear, CTV, OTT, OOH and social. Launch day includes a TikTok takeover and presence within the NBA playoffs on ESPN, ABC
Amy Dennis: The new agents of change: how brands can win the battle for trust and drive change - More About Advertising
In today’s complex global landscape, economic and social uncertainty has left both the world and its inhabitants feeling paralysed, despite the imminent period of innovation and opportunity on the horizon. Polarisation has led to a death of collaborative, long-term solutions from governments, causing the locus of trust to shift towards brands and businesses embodying the
MAA Ad of the Week: Snickers ‘Hungry Skies’ from BBDO New York - More About Advertising
Mars Snickers owes quite a debt to BBDO New York, its long-running campaign is constantly refreshed to effect - as retiring global CCO David Lubars noted recently. Airline passengers are always annoying (even oneself doubtless, as the cabin bag drops on someone's head.) So it's Snickers to the rescue in those 'hungry skies.' https://www.youtube.com/watch?v=0EaXJej4CIc Big
Jeremy Stern: why brands should play fair at this year’s Paris Olympics - More About Advertising
By Jeremy Stern, former European promotions director of Coca-Cola and founder of promotional compliance agency PromoVeritas. With fewer than 150 days until the Olympic torch arrives in Paris, official partners are ready to get their money’s worth out of the games. For the majority of unaffiliated brands, meanwhile, there will be an uphill battle to comply
There’s still ad craft in the digital age: Tui, Lacoste, Lamborghini, Catena Malbec - More About Advertising
With three quarters of the UK ad market now digital (and getting that way worldwide) agencies have to work hard to get opportunities to do rather more. Here are four noteworthy efforts, one way or another. Airline safety films are an opportunity for agencies to show their creative chops (as they say somewhere) and Leo
Saatchi to emerge as biggest UK creative agency by billings - More About Advertising
Does it matter which creative agency is biggest by media billings? Less so, obviously, since the separation of media departments into standalone (although mostly holding company-owned) agencies from the old full-service model, but it still gives a steer on who's doing best even though a more accurate guide - income - is mostly unavailable. In
Interpublic inches ahead of forecast in Q1 2024 - More About Advertising
America's Interpublic did slightly better than expected in Q1 2024: total revenue, which includes billable expenses, was $2.50bn against $2.52bn in Q1 2023; net revenue was $2.18bn, an increase of 0.3% from 2023 leading to an organic increase of 1.3%. Operating income was $184.2 million compared to $188.3 million in 2023. US-based rival Omnicom reported
Gillian Anderson encounters Mexico City for new Sofitel campaign - More About Advertising
Hotel brand Sofitel's new "creative vision" is a bit of a mouthful: "Where free minds meet in a world where cultures, personalities and ideas collide." But it's valiantly brought to life in this film, "The Encounter", by the ever-popular Gillian Anderson and fellow actor Dali Benssalah as they move around Mexico City, colliding with cultures
UK advertising clocks up £36.6bn in 2023 - More About Advertising
The latest Advertising Association/WARC Expenditure Report shows that the UK’s ad market recorded a 6.1% increase to a total of £36.6bn in 2023, the 13th annual expansion recorded in the last 14 years. The new survey data also shows that online formats now account for over three-quarters of all UK ad spend for the first
WPP stutters in Q1 2024 - More About Advertising
WPP went into reverse in the first quarter of 2024, with an organic decrease of 1.6%, in line with expectations, it says, but still way behind Publicis (up 5.3% in Q1), Omnicom (4%) and even Interpublic, which has also been struggling, up 1.3%. Maybe Japan's Dentsu, which has still to report, will save WPP's blushes.
T&Pm hires global CTO from Publicis Groupe - More About Advertising
Ekin Caglar, the head of agency tech at Publicis Groupe, has moved to the newly-formed T&Pm as global chief technology officer. It's the first big hire since The&Partnership merged with mSix&Partners last month to form T&Pm with a promise to put "AI at its core". Caglar is here to do just that, and has plenty
Every dog has its day in The Or’s new film for Tails.com - More About Advertising
Even the most ardent dog-lover will get their fill with The Or’s new ad featuring hundreds of Labradors, each one apparently unique if you care to look closely enough. It’s like Dances with Wolves meets the Andrex Puppy – a surreal world where, of course, your dog is “Never Average.” Which is why you might
Aussie Cancer Chicks say good riddance to cancer (sort of) - More About Advertising
Charities can get a bit desperate in the battle for attention; what used to be regarded as unmentionable often figures on their calling card. Aussie charity Cancer Chicks (great name) is trying to win even more attention with new campaign FUCC It. FUCC It is aimed to get Australians en masse talking about and supporting
Snickers’ ‘Hungry Skies’ airline takes comedy to new heights - More About Advertising
Welcome to “Hungry Skies” airline, where passengers are every kind of annoying and only a Snickers bar can maintain the peace on board. Whether it’s a demanding elderly lady, a boasting businessman, a yoga nut, or friends who treat their seats like a personal spa, each character is instantly recognisable. BBDO New York’s latest iteration
Domino’s goes for lunch market and offers a ‘high four’ to celebrate - More About Advertising
VCCP’s new Domino’s campaign is all about the pizza company’s £4 lunch deals. The yodelling sonic trademark has ceded centre stage to a new “high four” gesture (like a high five but without the thumb) that gets the message across and provides a focus for the ads. KFC and Mother recently went big on lunch
MoneyGram picks four new agencies - More About Advertising
Dallas-based money transfer giant MoneyGram - now described as a global financial technology company - has selected four new agency partners. Prophet will handle brand strategy, Cutwater creative, Dept UK social and iProspect media. CMO Greg Hall says: “As MoneyGram has rapidly evolved into a digital-first organization, we’re now equally invested in the strategic evolution
The Room Service writers’ agency debuts with three AI Paris Hiltons - More About Advertising
Three Paris Hiltons would be a challenge for most but here she is - past, present and future - courtesy of AI for her new tanning product. https://www.youtube.com/watch?v=NeaNrQz9qIs&t=10s The first work from creative Rob Hirst Hermans' new agency The Room Service, a rival to celeb-owned agencies Ryan Reynolds’ Maximum Effort and Ben Affleck’s Artists Equity.
Reporters Without Borders highlights loss of freedom at hands of lying leaders - More About Advertising
There are something like 80 national elections to be held this year - we've already had Russia's and what a triumph that was for democracy. Which is partly the theme of a 30th anniversary campaign from Reporters Without Borders Germany by Innocean and Stink Films. "The loss of freedom is never obvious at first" contrasts