Coca-Cola is currently probably WPP's most important account - it recently lost US media to those French marauders at Publicis but handles most of the rest - and it's having one of a number of decent moments with a new Out of Home campaign celebrating 110 years of the iconic glass bottle. By bespoke WPP

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24.04.2025

Musk’s Tesla needs some urgent brand repairs - More About Advertising

Agencies have been arguing until they're blue in the face that brand building is the key to sustained corporate growth. And, seemingly, the message is failing to hit home to an ever greater extent in today's tech and performance-dominated wilderness. Sometimes, though, the importance of liked and trusted brands imposes itself on even the most

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24.04.2025

Rob Griffiths of Fold7: my Top Tips for Cannes - More About Advertising

It's approaching that time of year when the ad world (or some of it anyway) heads to the Cannes Lions (June 16-20.) As ever we'll be asking various luminaries about Their Top Tips for Cannes, with an optional bonus: "This has got no chance but I like it." First up Rob Griffiths from Fold7. Top

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24.04.2025

Park & Battery’s Michael Ruby: my Top Tips for Cannes - More About Advertising

Top Tips for Cannes AT&T – “Sleep With Rain” “Sleep With Rain” is a brilliant fever dream of a campaign, reuniting The Office cast in a mock startup venture to market the ultimate sleep aid: a pillow that talks to you in the dulcet tones of Rainn Wilson. The sheer absurdity of the premise is

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Open X enjoys a winning Coca-Cola moment - More About Advertising

Musk’s Tesla needs some urgent brand repairs - More About Advertising

Rob Griffiths of Fold7: my Top Tips for Cannes - More About Advertising

Park & Battery’s Michael Ruby: my Top Tips for Cannes - More About Advertising

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