Clients have always been able to make their own ads, they didn't have to wait for AI. Placing them in the media without an agency (later a media agency) used to be the problem: broadcasters wanted to know you had the dosh. There were no such restrictions on content or where it emanated. So is

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12.07.2025

WPP Open X turns the heat up for Sprite - More About Advertising

Handy to get a reminder that WPP still makes ads, with all the tech-this-and-that following the appointment of Cindy Rose from Microsoft as its new CEO. This is for Coca-Cola's Sprite from bespoke agency Open X (not so clever to give this a name so similar to WPP Open, its AI offering.) The pitch is

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12.07.2025

US store Bob’s Discount confronts the truth about DIY battles - More About Advertising

Forget interior design as the route to dream homes and aspirational lifestyles. Doing up your house is all about compromise, especially for couples, and Bob's Discount Furniture bravely confronts this reality head-on. Agency Gale has come up with an entertainment format that transforms a run-of-the-mill retail campaign into a six-part reality TV series that challenges

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14.07.2025

Michael Farmer: how agency pay needs to change in the AI era – AI takes out 24% of current fees - More About Advertising

Credit: Jack Ziegler, The New Yorker, The Cartoon Bank A major holding company creative agency asked us to evaluate the Scopes of Work in one of its big-city offices. Here are the results — before we modeled the likely future effect of AI on their staffing and fees: Traditional Modeling Current income: $61.7 milllion from

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MAA Ad of the Week: Canal+AI from BETC Paris - More About Advertising

WPP Open X turns the heat up for Sprite - More About Advertising

US store Bob’s Discount confronts the truth about DIY battles - More About Advertising

Michael Farmer: how agency pay needs to change in the AI era – AI takes out 24% of current fees - More About Advertising

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