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20.12.2024

MAA Ad of the Week: DFS ‘let your bum do its thing’ from Pablo - More About Advertising

Remember when post-Christmas winter sales were a big thing? People queuing up all night to bag a sofa, I seem to recall Next opening at some ungodly hour on Boxing Day. As with so much in life Amazon has changed that, with its pre-Christmas Black Friday extravaganza imitated everywhere, so there's even less to look

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21.12.2024

Ultimate Christmas dilemma: Iberia airlines puts travellers to the test - More About Advertising

Every Christmas there's a standout airline ad, and this one by McCann Madrid for Iberia Airlines takes the prize for 2024. At check-in, four passengers are presented with a choice: return home for Christmas as planned, or take an all-expenses paid trip to their dream destination. Then the cameras - and the families at home

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21.12.2024

Polly McMorrow exits IPG’s McCann – joining Brim start-up looks likely option - More About Advertising

It's hardly surprising that some senior IPG execs are contemplating pastures new with the mooted takeover by Omnicom and now McCann UK CEO Polly McMorrow (below) is off - reported to be joining Richard Brim and Martin Beverley's start-up agency due to launch in February. McCann says: “We would like to thank Polly McMorrow for

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23.12.2024

MAA 2024 Review of the Year: what’s creativity got to do with it? - More About Advertising

No prizes for guessing this year's big event, the mooted $30bn takeover of IPG by Omnicom. Whichever sector of the ad industry you want to talk about this is going to have a big impact, not least on all those people who are going to be looking for jobs in 2025. The announcement itself was

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