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27.08.2025

Award-winning creative focus pays off for Unilever - More About Advertising

Do award-winning ads drive sales for the world's biggest companies? An analysis by Unilever of its recent haul of Cannes Lions winners (41 overall with Grand Prix for Dove and Vaseline) suggests they do. Unilever’s organic sales growth accelerated to 3.8% last quarter, lifting growth to 3.4% for the first half of 2025, with North

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27.08.2025

Leith re-unites with Tennent’s in all-Scottish review - More About Advertising

Edinburgh agency Leith may have lost longstanding account Irn Bru to sassenachs Lucky Generals but it's now been re-united with another inconic Scottish brand, Tennent's Lager (which it handled up until 2002) in an all-Scottish agency review. Tennent's had a stint at Lucky Generals too. C&C Group CMO Cara Chambers says: “We chose to invite

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27.08.2025

Sean Mulholland of Guy & Co picks his (non-dancing) Desert Island Ads - More About Advertising

The ads I love have always had a sharp edge to them. Someone took the hit, someone or something was the punchline – and that’s why you remembered them. They were cheeky, brutal, brilliant. Fast-forward to now and it feels like everyone’s dancing. Literally. Smiling, spinning, pointing at things in time with a beat. It’s

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28.08.2025

M+C Saatchi boosts North America team - More About Advertising

M+C Saatchi (as it now styles itself), with new leadership following a turbulent period including accounting problems and mooted takeovers, appears to be serious about expanding in the notoriously tricky North America market. It has just hired Chris Turney, formerly at Joan, as its first North America chief strategy officer. Turney (left) says: “I’m joining

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