It's not the obvious thing to do once you've gathered a cast of celebrities ranging from actor Zac Efron and NBA star Jimmy Butler to country music hitmaker Morgan Wallen and MMA fighter Paddy Pimblett. For the launch of EA's Battlefield 6, the star quad starts out full of bravado as they enter the battle

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03.10.2025

Next 15 merges House 337 and Elvis - More About Advertising

Quoted marcoms group Next 15 is merging House 337, formerly Engine and before that WCRS, with Elvis in a new model to be led by House CEO Phil Fearnley. Elvis CEO Tanya Whitehouse is leaving after eight years with the agency. Fearnley says: “Tanya has been a remarkable leader. Not just for Elvis, but for

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04.10.2025

MAA Ad of the Week: ChatGPT from Isle of Any - More About Advertising

NYC's newest indie on the block Isle of Any has made a flying start with debut work for the New York Times and now OpenAi's first big brand campaign for ChatGPT. So we see Chat helping out with three everyday bits of business: cooking for the girlfriend, working out and a road trip. Directed by

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04.10.2025

Sprout Social: How brands can amplify social media’s TV fandoms - More About Advertising

by Layla Revis, vice president of brand, content and social at Sprout Social Whether it’s an X thread debating Severance theories or an inescapable Love Island clip on TikTok, it’s hard to separate TV shows from their social media discourse. Social media has reshaped the way people watch TV, Our recent research reveals that 36%

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Mother LA blows up star egos for Electronic Arts’ Battlefield 6 - More About Advertising

Next 15 merges House 337 and Elvis - More About Advertising

MAA Ad of the Week: ChatGPT from Isle of Any - More About Advertising

Sprout Social: How brands can amplify social media’s TV fandoms - More About Advertising

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