WPP Open X turns the heat up for Sprite - More About Advertising
Handy to get a reminder that WPP still makes ads, with all the tech-this-and-that following the appointment of Cindy Rose from Microsoft as its new CEO. This is for Coca-Cola's Sprite from bespoke agency Open X (not so clever to give this a name so similar to WPP Open, its AI offering.) The pitch is