Publicis bets on ‘world’s biggest’ influencer marketing company - More About Advertising
Influential, which claims to be the biggest influencer marketing company by revenue, has sold to Publicis Groupe. With a network of 3.5m creators, Influential will now team up with Epsilon, the data and marketing group which Publicis bought for £4.4bn in 2019. The deal is expected to be finalised at the end of August. Influential,