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More About Advertising

25.04.2024

Saatchi to emerge as biggest UK creative agency by billings - More About Advertising

Does it matter which creative agency is biggest by media billings? Less so, obviously, since the separation of media departments into standalone (although mostly holding company-owned) agencies from the old full-service model, but it still gives a steer on who's doing best even though a more accurate guide - income - is mostly unavailable. In

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25.04.2024

UK advertising clocks up £36.6bn in 2023 - More About Advertising

The latest Advertising Association/WARC Expenditure Report shows that the UK’s ad market recorded a 6.1% increase to a total of £36.6bn in 2023, the 13th annual expansion recorded in the last 14 years. The new survey data also shows that online formats now account for over three-quarters of all UK ad spend for the first

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25.04.2024

Every dog has its day in The Or’s new film for Tails.com - More About Advertising

Even the most ardent dog-lover will get their fill with The Or’s new ad featuring hundreds of Labradors, each one apparently unique if you care to look closely enough. It’s like Dances with Wolves meets the Andrex Puppy – a surreal world where, of course, your dog is “Never Average.” Which is why you might

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25.04.2024

Interpublic inches ahead of forecast in Q1 2024 - More About Advertising

America's Interpublic did slightly better than expected in Q1 2024: total revenue, which includes billable expenses, was $2.50bn against $2.52bn in Q1 2023; net revenue was $2.18bn, an increase of 0.3% from 2023 leading to an organic increase of 1.3%. Operating income was $184.2 million compared to $188.3 million in 2023. US-based rival Omnicom reported

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