Mat Goff, Ark Agency founder: ‘What a time to be alive’ - More About Advertising
What a time to be alive. Change, disruption, upheaval everywhere you look. Tectonic plates crashing about and smashing up the foundations that underpin the industry as we knew it. Century-old brands swept away, the citadels of the agency landscape crumbling before our eyes. Fertile conditions for the entrepreneurially minded, perhaps. Lots of chatter about this