Great design doesn’t need loads of context to be understood, it has an element of being self explanatory. And I think that applies to campaigns that shine at Cannes, or at least in the work I think will do well this year: great ideas that really make sense – and make you want to watch.

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07.06.2025

Apple wins prize for privacy ad - More About Advertising

This ad from Apple won the US AICP (Association if Independent Commercial Producers) top award, directed by Ivan Zacharias of Smuggler. 'Flock' is a prescient contemporary spin on Alfred Hitchcock's The Birds, purporting to demonstrate that we're watched everywhere apart from when we're wisely sticking to iPhones. https://www.youtube.com/watch?v=0HjDpPnxcP0&t=5s Privacy is a growing issue although Big

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07.06.2025

MAA Ad of the Week: Beats by Dre from Homeground - More About Advertising

As AI invades creative (along with everything else, Meta is promising a cradle to grave AI product next year) cool, classy ads that don't rely on endless CGI (early AI) cuts will become even thinner on the ground. So Homeground's new effort for Beats by Dre featuring Cole ('Cold') Palmer gliding across the ice is

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07.06.2025

Mother London is back on the gravy train with KFC - More About Advertising

Days after the release of a special edition fork, KFC has now cooked up a fashion collab with streetwear brand Aries. The "Gravy Drip" collection is another absurdist instalment in the KFC/Mother story. It's a limited edition clothes collection, shot in Renaissance splendour by fashion photographer (Chloé, Miu Miu etc) Douglas Irvine. Phoebe Syms, brand

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Wolf Olins’ Wayne Deakin: My Top Tips for Cannes - More About Advertising

Apple wins prize for privacy ad - More About Advertising

MAA Ad of the Week: Beats by Dre from Homeground - More About Advertising

Mother London is back on the gravy train with KFC - More About Advertising

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