Heinz: 'It has to be' by Wieden + Kennedy This is basically Heinz going ‘You know who we are. We don’t need to shout.’ Only a brand confident in its place in the world could get away with this. It’s a knowing glance across the table. No logo, just a headline everyone gets against images

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15.05.2025

Born Social’s Paddy Smith: My Top Tips for Cannes - More About Advertising

Volvo - Meet Volvo Ex90 Arguably the best example of emotive long-form storytelling from last year. While Jaguar took a flamethrower to their past, Volvo stuck to what’s made them great and produced a top tier example of product storytelling, making safety truly engaging. Granted if you can afford Hoyte Van Hoytema (cinematographer of Interstellar

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15.05.2025

Apple tops BrandZ rankings as strongest brands pull ahead - More About Advertising

BrandZ has named Apple the most valuable brand in its Global Top 100 for the fourth year in a row: it's now worth $1.3trillion, up 28% on last year. Brands, like society, have got an inequality problem: the new report is the first in which the global top 10 holds as much value as the

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15.05.2025

Now Lipton jolly rogers its way into the tea wars - More About Advertising

Yet more from the tea wars, now it's Pepsi Lipton (which seems to be a J/V twixt Pepsi and Lipton's new owners CVC) launching a new global platform (Lipton is big in ice tea): 'Tea Changes Everything.' Adam&eveDDB is on the case and so we have some pirates being pirate-ish but then changing 'everything' into

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John Cherry of Atomic London: My Top Tips for Cannes - More About Advertising

Born Social’s Paddy Smith: My Top Tips for Cannes - More About Advertising

Apple tops BrandZ rankings as strongest brands pull ahead - More About Advertising

Now Lipton jolly rogers its way into the tea wars - More About Advertising

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