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AI in marketing requires new evaluation standards
This article argues for a paradigm shift in the use of AI in marketing: Efficiency should not be the primary goal of AI deployment. Instead, it should be quality. The quality of the customer journey. The quality of the customer experience. The quality of the product. The quality of the service. When it comes to brand experiences, the starting point should always be “strategy first” or “brand strategy first,” not “AI first.”
Women entrepreneurs – these four factors determine your success when starting a business
More and more women in the DACH region are successfully starting their own businesses—driven by a desire for greater freedom and self-fulfillment. But what makes the difference between failure and growth? This article highlights four key success factors for female entrepreneurs: from early validation of the business idea and the targeted use of digital tools to strong networks and long-term thinking. Women who want to start their own business will find practical tips and inspiration here.
TISAX® label for SME enterprises: practical implementation of information security
For many medium-sized suppliers, the TISAX® label is no longer a voluntary decision, but rather a ticket to the automotive industry in Germany. However, instead of viewing the TISAX® label as merely an obligation, it offers an opportunity to strategically and effectively anchor information security. This article shows what that means in practice.
Mobile payment in Switzerland: trends, security, and challenges
In terms of the number of transactions, smartphone payments now exceed traditional payment methods such as cash and debit cards. What once began as a technological gimmick is now an integral part of everyday life. However, as smartphone usage grows, so do security requirements.
Independence from the cloud, M365 and co. - how to take the right steps now
Dissolved governments, presidential elections, military conflicts. Somehow the world seems to be falling apart at the seams - even though it was already complicated five years ago, when the coronavirus crisis and the abolition of the EU-US Privacy Shield had just turned the world upside down. Almost everyone suddenly had to be able to work flexibly and remotely, while the legal basis for using US cloud providers and solutions collapsed before our eyes. What did the professionals do right - and what can we all learn for our own resilience?
Data affinity is the key to digital transformation
Data is the key to the future – whether for efficient mobility concepts, personalized education or medical progress. Nevertheless, ignorance and concerns are hindering its use, even though it could significantly increase innovation and quality of life.