This article argues for a paradigm shift in the use of AI in marketing: Efficiency should not be the primary goal of AI deployment. Instead, it should be quality. The quality of the customer journey. The quality of the customer experience. The quality of the product. The quality of the service. When it comes to brand experiences, the starting point should always be “strategy first” or “brand strategy first,” not “AI first.”

MoreThanDigital

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Customer Care: 5 Tips for Successful Customer Loyalty

This is how customer care helps to retain customers in the long term. Proactive strategies, tips, and tools for sustainable success and stable revenue.

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Strategy Doesn’t Need Another Dashboard. It Needs a Diagnostics and Insights.

If you're running a business, you might be misled by traditional business analytics and dashboards. The future is all about business diagnostics.

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Cryptocurrencies: Opportunities, risks, and safe handling

Learn how Bitcoin & Co. work, what risks lurk, and how to protect your crypto assets with secure wallets and smart strategies.

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AI in marketing requires new evaluation standards

Customer Care: 5 Tips for Successful Customer Loyalty

Strategy Doesn’t Need Another Dashboard. It Needs a Diagnostics and Insights.

Cryptocurrencies: Opportunities, risks, and safe handling

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