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Napier B2B Blog
23.07.2024
Xenia Muntean, Co-Founder and CEO of Planable, a content collaboration platform, joins the Marketing B2B Technology podcast.
18.07.2024
Our ‘Segmentation Secrets: 9 Ways to Target the Right Audience’ webinar, explores 9 ways to identify the right audience for your campaign.
HubSpot’s recent data hack raises serious questions about the safety and security of our data. Mike and Hannah discuss the […]
13.07.2024
Discover the importance of training for young B2B marketers at Napier Academy. Don't let a lack of training hold you back from success.
11.07.2024
Andrus Purde, Co-Founder and CEO of Outfunnel, discusses the importance of sharing data between marketing and sales teams.
27.06.2024
Get valuable insights from the semiconductor market with the latest extract from Future Horizons. Discover the current outlook and trends.
‘The Good, The Bad, and The Ugly of Marketing Measurement,’ explores 5 metrics that will get you promoted and 3 that should get you fired.
Startups Magazine has announced the promotion of two key members of staff, who will be taking on new roles within the organisation.
Get to know Jurij Mikeln, the new Content Editor EU at Circuit Cellar Magazine. Learn about his experience and plans in this exciting role.
Napier ranks high in the 2024 B2B Marketing Benchmarking Report. Explore our expertise in content, demand generation, and PR.
Exciting news! Napier has been shortlisted for top PR agency awards at the Electronic Industry and Instrumentation Awards 2024.
26.06.2024
In this episode of the Marketing B2B Technology podcast, Mike chats with Mark Donnigan, a virtual CMO who works with tech companies.
12.06.2024
Molly Bruckman, Head of Growth Marketing at Mutiny, shares some tips on how to leverage personalisation to drive results.
31.05.2024
Join us and celebrate Napier's 40th anniversary as one of the longest-standing agencies in the B2B technology sector.
In our on-demand webinar we explore legitimate interest, and how you can use it to deliver better marketing campaigns.
WEKA Fachmedien introduces Elli, an AI newsreader, to revolutionize the professional media landscape in the electronics industry.
29.05.2024
Lisa Rees, Director of Marketing Communications at Avnet Silica, joins Mike for the latest episode of our leading B2B marketing professionals series.
Learn about the growth and success of the InnoElectro Exhibition and Conference. See how this year's event surpassed all expectations.
Meet Caitlin Gittins, the new Editor at IOT Insider, bringing her expertise in the B2B sector and a passion for technology integration.
Mike and Hannah discuss why understanding your buying committee is essential to success in lead generation.
25.05.2024
Stay updated on the latest semiconductor trends with Future Horizons. Discover insights on market growth and key industry statistics.
11.05.2024
Join Mike and Hannah for the Marketing Automation Moment podcast where they discuss the latest updates from the world of marketing automation.
10.05.2024
Georgios Grigoriadis, Founder and CEO of Baresquare, discusses his career journey and the development of BareSquare.
30.04.2024
We share how we develop AI content for Napier, and the tactics we use to make sure it is successful and overcomes any issues.
27.04.2024
Get the scoop on embedded world: record attendance, over 32,000 visitors, and 20+ publications met by the Napier team.
Exciting news: Datateam Business Media acquires School Building & MMC magazines from Waverly Publications. Learn more here!
Stay ahead in the technology sector with insights from Future Horizons' April report. Get expert analysis on the semiconductor market.
26.04.2024
Alain Dieul steps down as Editor-in-Chief of ECI. Nicolas Feste takes over the role, bringing his expertise in the electronics sector.
Stay up to date with the latest in electronic components procurement. Procurement Pro offers analysis, commentary, and industry insights.
We share nine tips that have worked for us in building and implementing digital campaigns that are successful.
Does email really suck? Or is it still a valuable channel for B2B marketers? We share a few reasons why email can under-perform.
Explore the world of printed circuit boards at 'Focus on PCBs' - the leading European trade show for PCB design and assembly.
24.04.2024
Stefan is the CEO and Co-Founder of Pointerpro and joins the Marketing B2B Technology podcast for a discussion on how the software works.
11.04.2024
Emir Zecovic, a marketing professional in the B2B and SaaS space, joins Mike for a discussion about how to market B2B technology products.
10.04.2024
Get ready for EEPower Day, the ultimate conference for power engineers. Join for a day packed with educational and technical content.
29.03.2024
We've used ChatGPT to create a platform which is focused on providing answers to questions around lead generation.
28.03.2024
Sean Campbell, CEO and Founder of Cascade Insights, is the latest guest to join Mike Maynard for the Marketing B2B Technology podcast.
26.03.2024
We share the intricacies of achieving a respectable ROI, and provide practical strategies for successfully navigating the path to success.
Gain insights into the future of IC ASPs and unit sales in the chip market. Understand the caution needed amidst the ongoing recovery.
We’ve pulled out some of the most interesting insights for B2B marketers from HubSpot's State of Marketing Report 2024.