We’re joined by Mikael Dia, founder and CEO of Funnelytics, a visual journey mapping tool built to help marketers optimize conversions and better communicate strategy.

Napier B2B Blog

01.08.2025

New Aerospace and Defence Digital Platform Launched

Vogel's new aerospace and defence digital platform supports better connections and insights in the security and aerospace sectors.

Napier B2B Blog

29.07.2025

July Edition of Future Horizons Semiconductor Report

Explore the July edition of Future Horizons for key insights on the semiconductor market and growth trends.

Napier B2B Blog

29.07.2025

A Napier Webinar: Marketing B2B Technology in Japan

Join our webinar on marketing in Japan and learn effective strategies for engaging B2B decision-makers in the tech sector.

Napier B2B Blog

29.07.2025

BCF ORG Podcast - Marketing Plus with Mike Maynard

Tune in to BCF ORG – The Business of Business Podcast for top marketing insights from expert Mike Maynard to boost your strategy.

Napier B2B Blog

29.07.2025

The Future of B2B Marketing: Trust, AI & Human Connection

Explore the evolution of B2B marketing with insights from Joel Harrison on trust, influence, and human-centric strategies.

Napier B2B Blog

11.07.2025

Unlocking Demand Generation: Insightful's Alex Alexin

Alex Alexin, Head of Demand Generation at Insightful, shares how she found her way into marketing and ultimately into demand gen.

Napier B2B Blog

05.07.2025

Why AI Falls Short on Strategy & What Marketers Miss About Customer Journeys

Hannah and Mike tackle the limits of AI in marketing strategy, reacting to a recent MarTech article that questions whether AI can truly plan campaigns.

Napier B2B Blog

02.07.2025

Why B2B Needs to Embrace Experimentation - Convert.com

Eddie Casado discusses A/B testing and its challenges in B2B marketing. Discover strategies to optimize conversion rates.

Napier B2B Blog

27.06.2025

A Napier Webinar: Make ChatGPT Your Best Salesperson

Join our webinar to discover how to leverage ChatGPT as your best salesperson and enhance your brand's AI visibility.

Napier B2B Blog

27.06.2025

Electronic Notes Launches Online Shop for Engineers

Explore the new Electronic Notes Launches Online Shop, featuring unique items for electronic engineers and enthusiasts.

Napier B2B Blog

27.06.2025

What Secret Tools Power Our Digital Team’s Success?

Discover the secret tools that power our digital team’s success and enhance your own digital marketing skills.

Napier B2B Blog

26.06.2025

What Secret Tools Power Our Digital Team’s Success?

Discover the secret tools that power our digital team’s success and enhance your own digital marketing skills.

Napier B2B Blog

26.06.2025

Embedded Conference Finland Returns This September

Mark your calendar for September 16th as Embedded Conference Finland returns for its 7th year in Helsinki with exciting events.

Napier B2B Blog

26.06.2025

June Extract of the Future Horizon's Semiconductor Report

Explore the June extract of the Future Horizon's report detailing semiconductor market trends and growth rates.

Napier B2B Blog

24.06.2025

Navigating the Future of Content Management - Storyblok

Explore how Storyblok stands out in the Content Management System (CMS) landscape with insights on AI search and content visibility.

Napier B2B Blog

20.06.2025

Will Journalists Accept AI-Generated Content Today?

Uncover the truth behind whether journalists will accept AI-generated content. Our research delivers surprising insights.

Napier B2B Blog

12.06.2025

From Data to Decisions - Lars Grønnegaard - Dreamdata

Understand the complexities of B2B marketing data with Dreamdata's insights on attribution and sales strategies.

Napier B2B Blog

10.06.2025

Strategy and metrics for ABM Strategy and metrics for ABM

Discover effective strategy and metrics for ABM to ensure your B2B marketing delivers real results and impactful insights.

Napier B2B Blog

10.06.2025

Salesforce Summer Updates, Partner Tools and AI Workarounds

Hannah and Mike explore the latest trends in partner marketing automation platforms, featuring insights from Forrester’s recent report.

Napier B2B Blog

06.06.2025

Why ABM Fails – And How to Fix It - B2B ABM

Unlock the potential of B2B ABM to enhance your marketing strategy. Learn common pitfalls and how to avoid them.

Napier B2B Blog

06.06.2025

Interview with Emeric Ernoult Agorapulse Insights

Discover insights from my interview with Emeric Ernoult Agorapulse on improving social media strategies for B2B companies.

Napier B2B Blog

03.06.2025

Navigating Social Media Chaos - Podcast with Agorapulse

Elevate your social media marketing strategy with tips from Emeric Ernoult on value-driven content and team collaboration.

Napier B2B Blog

30.05.2025

Get Your Targeting Right: Why It Matters in B2B Marketing

Unlock the power of account based marketing to target the right clients and improve your B2B marketing strategy.

Napier B2B Blog

29.05.2025

Q&A with Napier's Head of Content Phil Gibson

Dive into a Q&A with Napier's Head of Content and learn about content creation and a surprising love story.

Napier B2B Blog

29.05.2025

China Import and Export Fair: A New Experience

Read our guest blog from Kay Petermann, Editor of IEN DACH, who discusses his visit to the Canton Fair in China.

Napier B2B Blog

29.05.2025

Entries For The Elektra Awards 2025 Are Now Open

Entries for the Elektra Awards 2025 are now open! Join us in celebrating innovation in the electronics industry.

Napier B2B Blog

29.05.2025

The Ojo-Yoshida Report Has Rebranded to TechSplicit

The Ojo-Yoshida Report has rebranded as TechSplicit, focusing on the real-world impact of technology and innovation.

Napier B2B Blog

24.05.2025

Elektroniknet.de Launch Content in Arabic Language

elektroniknet.de launches content in Arabic, enhancing connections in the electronics industry for local decision-makers.

Napier B2B Blog

22.05.2025

The Power of Brand Marketing - Podcast with Brand Metrics

Discover how Brand Metrics helps B2B marketers address challenges in measuring brand effectiveness with innovative solutions.

Napier B2B Blog

21.05.2025

A Napier Webinar: Attribution: The Biggest Marketing Fairytale

Join Napier's webinar to uncover the complexities of Marketing Attribution and its impact on campaign success.

Napier B2B Blog

16.05.2025

Future Horizons May Report on Semiconductor Trends

Explore the Future Horizons May report for insights on the semiconductor market and its recent growth trends.

Napier B2B Blog

16.05.2025

How to Integrate AI Into Your Marketing Campaigns

Join our webinar to explore the benefits of AI marketing and learn how to integrate AI into your campaigns effectively.

home›Napier B2B Blog›Marketing

Napier B2B Blog - Marketing

B2B Marketing Podcast - The Power of Experimentation

Autumn Industry Update Webinar from Future Horizons

Electronic Specifier Launches New Website

Datateam Introduce Webinar Offering for Electronics

Future Horizons: August Insights into Semiconductors

The Real ROI of AI Agents, Quizzes & Strategic Thinking

Napier Shortlisted for 2025 PR Agency of the Year

Funnelytics is Redefining Funnel Visualization

New Aerospace and Defence Digital Platform Launched

July Edition of Future Horizons Semiconductor Report

A Napier Webinar: Marketing B2B Technology in Japan

BCF ORG Podcast - Marketing Plus with Mike Maynard

The Future of B2B Marketing: Trust, AI & Human Connection

Unlocking Demand Generation: Insightful's Alex Alexin

Why AI Falls Short on Strategy & What Marketers Miss About Customer Journeys

Why B2B Needs to Embrace Experimentation - Convert.com

A Napier Webinar: Make ChatGPT Your Best Salesperson

Electronic Notes Launches Online Shop for Engineers

What Secret Tools Power Our Digital Team’s Success?

What Secret Tools Power Our Digital Team’s Success?

Embedded Conference Finland Returns This September

June Extract of the Future Horizon's Semiconductor Report

Navigating the Future of Content Management - Storyblok

Will Journalists Accept AI-Generated Content Today?

From Data to Decisions - Lars Grønnegaard - Dreamdata

Strategy and metrics for ABM Strategy and metrics for ABM

Salesforce Summer Updates, Partner Tools and AI Workarounds

Why ABM Fails – And How to Fix It - B2B ABM

Interview with Emeric Ernoult Agorapulse Insights

Navigating Social Media Chaos - Podcast with Agorapulse

Get Your Targeting Right: Why It Matters in B2B Marketing

Q&A with Napier's Head of Content Phil Gibson

China Import and Export Fair: A New Experience

Entries For The Elektra Awards 2025 Are Now Open

The Ojo-Yoshida Report Has Rebranded to TechSplicit

Elektroniknet.de Launch Content in Arabic Language

The Power of Brand Marketing - Podcast with Brand Metrics

A Napier Webinar: Attribution: The Biggest Marketing Fairytale

Future Horizons May Report on Semiconductor Trends

How to Integrate AI Into Your Marketing Campaigns

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