Hannah and Mike tackle the limits of AI in marketing strategy, reacting to a recent MarTech article that questions whether AI can truly plan campaigns.

Napier B2B Blog

02.07.2025

Why B2B Needs to Embrace Experimentation - Convert.com

Eddie Casado discusses A/B testing and its challenges in B2B marketing. Discover strategies to optimize conversion rates.

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27.06.2025

Electronic Notes Launches Online Shop for Engineers

Explore the new Electronic Notes Launches Online Shop, featuring unique items for electronic engineers and enthusiasts.

Napier B2B Blog

27.06.2025

What Secret Tools Power Our Digital Team’s Success?

Discover the secret tools that power our digital team’s success and enhance your own digital marketing skills.

Napier B2B Blog

27.06.2025

A Napier Webinar: Make ChatGPT Your Best Salesperson

Join our webinar to discover how to leverage ChatGPT as your best salesperson and enhance your brand's AI visibility.

Napier B2B Blog

26.06.2025

June Extract of the Future Horizon's Semiconductor Report

Explore the June extract of the Future Horizon's report detailing semiconductor market trends and growth rates.

Napier B2B Blog

26.06.2025

Embedded Conference Finland Returns This September

Mark your calendar for September 16th as Embedded Conference Finland returns for its 7th year in Helsinki with exciting events.

Napier B2B Blog

26.06.2025

What Secret Tools Power Our Digital Team’s Success?

Discover the secret tools that power our digital team’s success and enhance your own digital marketing skills.

Napier B2B Blog

24.06.2025

Navigating the Future of Content Management - Storyblok

Explore how Storyblok stands out in the Content Management System (CMS) landscape with insights on AI search and content visibility.

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20.06.2025

Will Journalists Accept AI-Generated Content Today?

Uncover the truth behind whether journalists will accept AI-generated content. Our research delivers surprising insights.

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12.06.2025

From Data to Decisions - Lars Grønnegaard - Dreamdata

Understand the complexities of B2B marketing data with Dreamdata's insights on attribution and sales strategies.

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10.06.2025

Strategy and metrics for ABM Strategy and metrics for ABM

Discover effective strategy and metrics for ABM to ensure your B2B marketing delivers real results and impactful insights.

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10.06.2025

Salesforce Summer Updates, Partner Tools and AI Workarounds

Hannah and Mike explore the latest trends in partner marketing automation platforms, featuring insights from Forrester’s recent report.

Napier B2B Blog

06.06.2025

Interview with Emeric Ernoult Agorapulse Insights

Discover insights from my interview with Emeric Ernoult Agorapulse on improving social media strategies for B2B companies.

Napier B2B Blog

06.06.2025

Why ABM Fails – And How to Fix It - B2B ABM

Unlock the potential of B2B ABM to enhance your marketing strategy. Learn common pitfalls and how to avoid them.

Napier B2B Blog

03.06.2025

Navigating Social Media Chaos - Podcast with Agorapulse

Elevate your social media marketing strategy with tips from Emeric Ernoult on value-driven content and team collaboration.

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30.05.2025

Get Your Targeting Right: Why It Matters in B2B Marketing

Unlock the power of account based marketing to target the right clients and improve your B2B marketing strategy.

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29.05.2025

The Ojo-Yoshida Report Has Rebranded to TechSplicit

The Ojo-Yoshida Report has rebranded as TechSplicit, focusing on the real-world impact of technology and innovation.

Napier B2B Blog

29.05.2025

China Import and Export Fair: A New Experience

Read our guest blog from Kay Petermann, Editor of IEN DACH, who discusses his visit to the Canton Fair in China.

Napier B2B Blog

29.05.2025

Q&A with Napier's Head of Content Phil Gibson

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29.05.2025

Entries For The Elektra Awards 2025 Are Now Open

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24.05.2025

Elektroniknet.de Launch Content in Arabic Language

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22.05.2025

The Power of Brand Marketing - Podcast with Brand Metrics

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Napier B2B Blog

21.05.2025

A Napier Webinar: Attribution: The Biggest Marketing Fairytale

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16.05.2025

Future Horizons May Report on Semiconductor Trends

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16.05.2025

How to Integrate AI Into Your Marketing Campaigns

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14.05.2025

Navigating the Evolving Landscape of Marketing Automation Tools

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Napier B2B Blog

13.05.2025

Harnessing Intent Data - Podcast with Riaz Kanani at Radiate B2B

Riaz Kanani, CEO and founder of Radiate B2B returns to the podcast to discuss the evolving landscape of B2B marketing and ABM.

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ABM Success with RecoTap on LinkedIn

Recotap’s Ganesh Chithambalam on the Evolution of ABM and Marketing Challenges.

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01.05.2025

Empowering Marketers with AI – Sam Mallikarjunan – agent.ai

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30.04.2025

MVPro in North America: A New Resource Hub

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30.04.2025

Power Up Circuit Lab and ESD: Connecting Communities

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30.04.2025

HubSpot State of Marketing Report Insights for 2025

Explore key insights from the HubSpot State of Marketing Report 2025 to optimize your marketing strategy and ROI.

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IEN Europe Celebrates 50 Years of Innovation

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Future Horizons' April Report on Semiconductors

Explore Future Horizons' April Report for the latest insights on the semiconductor market and annualised growth rates.

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16.04.2025

Challenging Attribution, Repurposing Content, and Elevating Email

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15.04.2025

The Power of Audience Narratives – Francesco D’Orazio – Pulsar

Francesco D’Orazio, joins Marketing B2B Tech to share his journey from studying the internet's impact on society to founding Pulsar.

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04.04.2025

Marketing B2B Technology – Interview with Diodes Incorporated

Learn about Diodes Incorporated's approach to building strong customer relationships and aligning sales with marketing strategies.

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01.04.2025

If You Aren’t Growing, You’re Going Backwards…

Improve your B2B marketing efforts by focusing on sales growth. Understand the true value of measuring return on investment.

home›Napier B2B Blog›Marketing

Napier B2B Blog - Marketing

Unlocking Demand Generation: Insightful's Alex Alexin

Why AI Falls Short on Strategy & What Marketers Miss About Customer Journeys

Why B2B Needs to Embrace Experimentation - Convert.com

Electronic Notes Launches Online Shop for Engineers

What Secret Tools Power Our Digital Team’s Success?

A Napier Webinar: Make ChatGPT Your Best Salesperson

June Extract of the Future Horizon's Semiconductor Report

Embedded Conference Finland Returns This September

What Secret Tools Power Our Digital Team’s Success?

Navigating the Future of Content Management - Storyblok

Will Journalists Accept AI-Generated Content Today?

From Data to Decisions - Lars Grønnegaard - Dreamdata

Strategy and metrics for ABM Strategy and metrics for ABM

Salesforce Summer Updates, Partner Tools and AI Workarounds

Interview with Emeric Ernoult Agorapulse Insights

Why ABM Fails – And How to Fix It - B2B ABM

Navigating Social Media Chaos - Podcast with Agorapulse

Get Your Targeting Right: Why It Matters in B2B Marketing

The Ojo-Yoshida Report Has Rebranded to TechSplicit

China Import and Export Fair: A New Experience

Q&A with Napier's Head of Content Phil Gibson

Entries For The Elektra Awards 2025 Are Now Open

Elektroniknet.de Launch Content in Arabic Language

The Power of Brand Marketing - Podcast with Brand Metrics

A Napier Webinar: Attribution: The Biggest Marketing Fairytale

Future Horizons May Report on Semiconductor Trends

How to Integrate AI Into Your Marketing Campaigns

Navigating the Evolving Landscape of Marketing Automation Tools

Harnessing Intent Data - Podcast with Riaz Kanani at Radiate B2B

ABM Success with RecoTap on LinkedIn

Empowering Marketers with AI – Sam Mallikarjunan – agent.ai

MVPro in North America: A New Resource Hub

Power Up Circuit Lab and ESD: Connecting Communities

HubSpot State of Marketing Report Insights for 2025

IEN Europe Celebrates 50 Years of Innovation

Future Horizons' April Report on Semiconductors

Challenging Attribution, Repurposing Content, and Elevating Email

The Power of Audience Narratives – Francesco D’Orazio – Pulsar

Marketing B2B Technology – Interview with Diodes Incorporated

If You Aren’t Growing, You’re Going Backwards…

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