Ben Smith, Marketing Director at Reachdesk, shares his journey from professional ice skater to marketing leader and dives into the power of gifting in B2B.

Napier B2B Blog

25.09.2025

Electronic Notes Ebooks: Enhance Your Knowledge

Explore Electronic Notes ebooks for insights on operational amplifiers and their applications in circuits.

Napier B2B Blog

20.09.2025

Microelectronics UK Set for September Launch Event

Join the Microelectronics UK event on 24–25 September 2025 at ExCeL London and explore the latest in microelectronics.

Napier B2B Blog

20.09.2025

September Future Horizons Semiconductor Update Insights

Explore the September Future Horizons Semiconductor Update with insights on growth rates and sector performance in the industry.

Napier B2B Blog

20.09.2025

2025 Electronics in AI Summit: Join the Innovation

Join the 2025 Electronics in AI Summit for three days of innovative discussions and workshops focused on AI and electronics.

Napier B2B Blog

19.09.2025

How to Change Your Marketing for the Rest of the Year

Join our webinar to develop a winning marketing strategy that drives performance and helps you meet your goals for 2025.

Napier B2B Blog

18.09.2025

How to Simplify Data Integrations – Data Fetcher - Andy Cloke

Learn how Data Fetcher can transform your marketing strategies by streamlining AirTable data connections and reporting.

Napier B2B Blog

18.09.2025

Marking Smarter Marketing Campaigns in a Tech-Driven World

Join Mike on That Tech Pod to discover what real success means in today's marketing landscape beyond mere clicks.

Napier B2B Blog

02.09.2025

B2B Marketing Podcast - The Power of Experimentation

Explore B2B marketing experimentation with insights from Collin Crowell on data-driven strategies and digital experiences.

Napier B2B Blog

28.08.2025

Autumn Industry Update Webinar from Future Horizons

Future Horizons has announced its Autumn Industry Update Webinar, which will take place on Tuesday, 16th September 2025 at 3pm UK BST.

Napier B2B Blog

28.08.2025

Future Horizons: August Insights into Semiconductors

Explore Future Horizons: August for the latest semiconductor industry insights and market trends affecting growth rates.

Napier B2B Blog

28.08.2025

Datateam Introduce Webinar Offering for Electronics

Datateam Business Media has announced the expansion of its webinar offering to clients in the electronics industry.

Napier B2B Blog

28.08.2025

Electronic Specifier Launches New Website

Electronic Specifier has launched its redesigned website, introducing a refreshed look and improved functionality.

Napier B2B Blog

25.08.2025

The Real ROI of AI Agents, Quizzes & Strategic Thinking

Mike and Hannah dive into the latest in marketing automation updates, starting with HubSpot’s Breeze AI agents.

Napier B2B Blog

08.08.2025

Napier Shortlisted for 2025 PR Agency of the Year

Napier has been shortlisted for the 2025 Instrumentation and Electronics Awards. Support us by voting for PR Agency of the Year.

Napier B2B Blog

02.08.2025

Funnelytics is Redefining Funnel Visualization

We’re joined by Mikael Dia, founder and CEO of Funnelytics, a visual journey mapping tool built to help marketers optimize conversions and better communicate strategy.

Napier B2B Blog

01.08.2025

New Aerospace and Defence Digital Platform Launched

Vogel's new aerospace and defence digital platform supports better connections and insights in the security and aerospace sectors.

Napier B2B Blog

29.07.2025

July Edition of Future Horizons Semiconductor Report

Explore the July edition of Future Horizons for key insights on the semiconductor market and growth trends.

Napier B2B Blog

29.07.2025

The Future of B2B Marketing: Trust, AI & Human Connection

Explore the evolution of B2B marketing with insights from Joel Harrison on trust, influence, and human-centric strategies.

Napier B2B Blog

29.07.2025

A Napier Webinar: Marketing B2B Technology in Japan

Join our webinar on marketing in Japan and learn effective strategies for engaging B2B decision-makers in the tech sector.

Napier B2B Blog

29.07.2025

BCF ORG Podcast - Marketing Plus with Mike Maynard

Tune in to BCF ORG – The Business of Business Podcast for top marketing insights from expert Mike Maynard to boost your strategy.

Napier B2B Blog

11.07.2025

Unlocking Demand Generation: Insightful's Alex Alexin

Alex Alexin, Head of Demand Generation at Insightful, shares how she found her way into marketing and ultimately into demand gen.

Napier B2B Blog

05.07.2025

Why AI Falls Short on Strategy & What Marketers Miss About Customer Journeys

Hannah and Mike tackle the limits of AI in marketing strategy, reacting to a recent MarTech article that questions whether AI can truly plan campaigns.

Napier B2B Blog

02.07.2025

Why B2B Needs to Embrace Experimentation - Convert.com

Eddie Casado discusses A/B testing and its challenges in B2B marketing. Discover strategies to optimize conversion rates.

Napier B2B Blog

27.06.2025

A Napier Webinar: Make ChatGPT Your Best Salesperson

Join our webinar to discover how to leverage ChatGPT as your best salesperson and enhance your brand's AI visibility.

Napier B2B Blog

27.06.2025

Electronic Notes Launches Online Shop for Engineers

Explore the new Electronic Notes Launches Online Shop, featuring unique items for electronic engineers and enthusiasts.

Napier B2B Blog

27.06.2025

What Secret Tools Power Our Digital Team’s Success?

Discover the secret tools that power our digital team’s success and enhance your own digital marketing skills.

Napier B2B Blog

26.06.2025

Embedded Conference Finland Returns This September

Mark your calendar for September 16th as Embedded Conference Finland returns for its 7th year in Helsinki with exciting events.

Napier B2B Blog

26.06.2025

What Secret Tools Power Our Digital Team’s Success?

Discover the secret tools that power our digital team’s success and enhance your own digital marketing skills.

Napier B2B Blog

26.06.2025

June Extract of the Future Horizon's Semiconductor Report

Explore the June extract of the Future Horizon's report detailing semiconductor market trends and growth rates.

Napier B2B Blog

24.06.2025

Navigating the Future of Content Management - Storyblok

Explore how Storyblok stands out in the Content Management System (CMS) landscape with insights on AI search and content visibility.

Napier B2B Blog

20.06.2025

Will Journalists Accept AI-Generated Content Today?

Uncover the truth behind whether journalists will accept AI-generated content. Our research delivers surprising insights.

Napier B2B Blog

12.06.2025

From Data to Decisions - Lars Grønnegaard - Dreamdata

Understand the complexities of B2B marketing data with Dreamdata's insights on attribution and sales strategies.

home›Napier B2B Blog›Marketing

Napier B2B Blog - Marketing

The Next Phase of Marketing Automation

The Role of Relationships in B2B Influencer Marketing

How AI Is Changing Brand Visibility - Leah Nurik - Brandi

Success for First Microelectronics UK Event

Why AI Won’t Do It All, Adobe’s AI Agents & Dreamforce

IoT New Hire Announcement: Lucy Barnard Joins Team

Why Experimentation is the Key to B2B Growth

Power of Gifting in B2B Marketing: Ben Smith of Reachdesk

Electronic Notes Ebooks: Enhance Your Knowledge

Microelectronics UK Set for September Launch Event

September Future Horizons Semiconductor Update Insights

2025 Electronics in AI Summit: Join the Innovation

How to Change Your Marketing for the Rest of the Year

How to Simplify Data Integrations – Data Fetcher - Andy Cloke

Marking Smarter Marketing Campaigns in a Tech-Driven World

B2B Marketing Podcast - The Power of Experimentation

Autumn Industry Update Webinar from Future Horizons

Future Horizons: August Insights into Semiconductors

Datateam Introduce Webinar Offering for Electronics

Electronic Specifier Launches New Website

The Real ROI of AI Agents, Quizzes & Strategic Thinking

Napier Shortlisted for 2025 PR Agency of the Year

Funnelytics is Redefining Funnel Visualization

New Aerospace and Defence Digital Platform Launched

July Edition of Future Horizons Semiconductor Report

The Future of B2B Marketing: Trust, AI & Human Connection

A Napier Webinar: Marketing B2B Technology in Japan

BCF ORG Podcast - Marketing Plus with Mike Maynard

Unlocking Demand Generation: Insightful's Alex Alexin

Why AI Falls Short on Strategy & What Marketers Miss About Customer Journeys

Why B2B Needs to Embrace Experimentation - Convert.com

A Napier Webinar: Make ChatGPT Your Best Salesperson

Electronic Notes Launches Online Shop for Engineers

What Secret Tools Power Our Digital Team’s Success?

Embedded Conference Finland Returns This September

What Secret Tools Power Our Digital Team’s Success?

June Extract of the Future Horizon's Semiconductor Report

Navigating the Future of Content Management - Storyblok

Will Journalists Accept AI-Generated Content Today?

From Data to Decisions - Lars Grønnegaard - Dreamdata

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