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Napier B2B Blog

Napier B2B Blog

6 | Follower

Marketing

Napier B2B Blog

27.06.2025

Electronic Notes Launches Online Shop for Engineers

Explore the new Electronic Notes Launches Online Shop, featuring unique items for electronic engineers and enthusiasts.

Napier B2B Blog

02.07.2025

Why B2B Needs to Embrace Experimentation - Convert.com

Eddie Casado discusses A/B testing and its challenges in B2B marketing. Discover strategies to optimize conversion rates.

Napier B2B Blog

05.07.2025

Why AI Falls Short on Strategy & What Marketers Miss About Customer Journeys

Hannah and Mike tackle the limits of AI in marketing strategy, reacting to a recent MarTech article that questions whether AI can truly plan campaigns.

Napier B2B Blog

11.07.2025

Unlocking Demand Generation: Insightful's Alex Alexin

Alex Alexin, Head of Demand Generation at Insightful, shares how she found her way into marketing and ultimately into demand gen.