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Parisleaf, A Florida Branding & Digital Agency - Marketing
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When leadership says no: What happens when your best idea doesn’t win
The best creative work doesn’t just come from big ideas — it comes from knowing when to challenge and when to pivot. If you’ve done the work upfront, you’ll have more than one great idea to fall back on. Sometimes, the backup plan turns out to be the best.
How Do You Reconcile an Organizational Rebrand with a Campaign That’s Happening in Tandem? How do you reconcile an organizational rebrand with a campaign that’s happening in tandem?
In this post, we’re looking at how a campaign brand that we’d develop as your agency partner would build on or play well with your organization’s existing brand of. Every partner and project is unique, but we usually encounter three main scenarios.
How Do You Ensure Our Campaign Brand Will Work Alongside Our Organization’s Brand? How Do You Ensure Our Campaign Brand Will Work Alongside Our Organization’s Brand?
When it comes to largescale branding efforts, it really boils down to two different approaches: you can have multiple branded houses or a house of brands.
Building a Strong Community for Your Fundraising Campaign
A sense of community plays a crucial role in the success of any fundraising campaign. By fostering a supportive and engaged community, you not only inspire active participation but also create a network of passionate individuals who share your cause.
We’re celebrating 2023! Our team tells all.
2023 was a great year for Parisleaf. We’re grateful. And we’re bursting with appreciation for the opportunities to work with fantastic partners to do good in the world. In fact, we’ve got a lot to say about that. Here’s a peek behind the scenes with the Parisleaf team. We’re sharing our highlights and insights to […]
Harnessing the Power of Consistent Messaging in Fundraising Campaigns
In the realm of fundraising, effective communication is paramount to capturing the attention and support of potential donors. Utilizing consistent messaging throughout your campaign is a strategic approach that reinforces your brand identity, increases recognition, and strengthens the understanding of your cause or project's value.
Creating a Distinctive Brand Identity for a Successful Fundraising Campaign
A distinctive brand identity can make all the difference in fundraising. By creating a unique visual identity, utilizing consistent messaging, and leveraging storytelling through various mediums, you can establish a brand that resonates with your audience, fosters recognition and drives engagement.
Crafting a Memorable Campaign Name for Fundraising Success
In the world of fundraising, a compelling campaign name can be the key to capturing attention, generating interest, and inspiring action. By choosing a catchy and concise name that aligns with your cause or project, you can create a powerful brand identity and increase the shareability and reach of your campaign.
The Key to Success: Understanding Your Target Audience in Fundraising Campaign Branding
Determine the specific goals and objectives of your fundraising campaign. Is it to raise funds for a specific project, create awareness for a cause, or support a particular group of people? Defining your purpose will help shape your branding strategy.
The Power of Purpose: Branding Your Fundraising Campaign for Success
Determine the specific goals and objectives of your fundraising campaign. Is it to raise funds for a specific project, create awareness for a cause, or support a particular group of people? Defining your purpose will help shape your branding strategy.
Provisors Boston Nonprofit Affinity Group - Fundraising Q&A
Fundraising Q&A Session – Chad Paris & Larry Raff In this fun Q&A session, industry leaders Larry Raff (of Copley Raff) and Chad Paris (of Parisleaf) talk about all things fundraising: their experience with major fundraising campaigns, the do’s and don’ts of fundraising, how to get “campaign ready”, what tools are needed to blaze the […]
Give Your Case Statement the It Factor
The case statement is the first, and arguably the most important, puzzle piece of a fundraising campaign. If your case for support doesn’t land, the campaign won’t be as successful. Period. A document that outlines your campaign, your org’s mission, and the campaign initiatives seems like a simple enough task, right? But a case statement is so much more than an informational catch-all. The case statement is the light that illuminates your campaign. Which is why you need a one that doesn’t just inform, it inspires.