Campaign brands are like family members, with some resembling identical twins and others distant relatives. At Parisleaf we specialize in companion branding like this, aiming to align our campaigns with an organization’s brand.

Parisleaf, A Florida Branding & Digital Agency

05.06.2024

How Do You Ensure Our Campaign Brand Will Work Alongside Our Organization’s Brand? How Do You Ensure Our Campaign Brand Will Work Alongside Our Organization’s Brand?

When it comes to largescale branding efforts, it really boils down to two different approaches: you can have multiple branded houses or a house of brands.

Parisleaf, A Florida Branding & Digital Agency

13.06.2024

How Do You Reconcile an Organizational Rebrand with a Campaign That’s Happening in Tandem? How do you reconcile an organizational rebrand with a campaign that’s happening in tandem?

In this post, we’re looking at how a campaign brand that we’d develop as your agency partner would build on or play well with your organization’s existing brand of. Every partner and project is unique, but we usually encounter three main scenarios.

Parisleaf, A Florida Branding & Digital Agency

06.07.2024

How will our campaign be different from others like us?

Today, non-profits and for-profit companies are so focused on trying to differentiate that they end up saying a lot without having much substance to it. When you lead with authenticity, differentiation happens naturally.

home›Parisleaf, A Florida Branding & Digital Agency

Parisleaf, A Florida Branding & Digital Agency

Marketing

How Closely Should the Campaign Brand Match Our Organization’s Brand?

How Do You Ensure Our Campaign Brand Will Work Alongside Our Organization’s Brand? How Do You Ensure Our Campaign Brand Will Work Alongside Our Organization’s Brand?

How Do You Reconcile an Organizational Rebrand with a Campaign That’s Happening in Tandem? How do you reconcile an organizational rebrand with a campaign that’s happening in tandem?

How will our campaign be different from others like us?

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Parisleaf, A Florida Branding & Digital Agency