You’ve probably heard about the cool rebuttal ad that Hollywood Star Gwyneth Paltrow did for Astronomer, the company benefiting from unexpected awareness after its CEO got caught on a Coldplay kisscam. The ad was made by Ryan Reynold’s ad agency, maximum effort, and featured Coldplay frontman, Chris Martin’s ex-wife, Ms Paltrow. If you go to […]

Paul Writer

25.08.2025

Labubus and Beauty Fridges. Big Human Trends. - Paul Writer

When stoves replaced the bonfire, cooking times did not actually reduce. Menus (and waistlines) expanded and women ended up cooking all day long to meet the previously unknown need for porridges and sauteed veggies. When piped water came along, people just started having more luxurious baths, and adding bathrooms to every room. Growing up I […]

Paul Writer

02.09.2025

I'm not a Swiftie, but I'm tribal too. IYKYK - Paul Writer

Billionaire Taylor Swift announced that she was engaged to Travis Kelce on instagram. The announcement referred to her as the English teacher and Kelce as the gym teacher – apparently what the fandom sees them as. There’s a song referencing him which is the clip used in the announcement. All very insider focused – and […]

Paul Writer

15.09.2025

Zero CAC is the best festival gift - Paul Writer

As the festival season – and end of the year – is upon us having a zero Customer Acquisition Cost is the gift that founders, CEOs and CMOs crave. But sadly it is often a mirage. The Perfect Product It’s a common belief that if your product is good, it will sell itself. You know, […]

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Oh to be Ryan Reynolds - Paul Writer

Labubus and Beauty Fridges. Big Human Trends. - Paul Writer

I'm not a Swiftie, but I'm tribal too. IYKYK - Paul Writer

Zero CAC is the best festival gift - Paul Writer

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Paul Writer