When I joined Infosys in 1998 my salary more than doubled from my previous job at Ogilvy Advertising. Advertising agencies quite simply didn’t make the kind of money that IT services did. Clients paid more for the work done by Infosys than they did Ogilvy. So the way to increase profits is either make the […]

Paul Writer

31.01.2025

30% off works for DeepSeek. And you. - Paul Writer

The OpenAI rival from China has trashed share markets and pretty much broken the internet. All DeepSeek had to do was put out its product on the same day as Donald Trump’s inauguration as President of the United States and release a white paper – yes a white paper! – about how they did it. […]

Paul Writer

19.02.2025

Kanye and the Wild West of AI & Inclusivity - Paul Writer

Kanye West aired an ad during Super Bowl that had a link to a site that sold Swastika t-shirts labeled HH. The site changed its merchandize after receiving approval for the ad. His social media posts made it quite clear that this was Nazi-linked and not a religious symbol to him. Shopify, a Canadian company has taken down his […]

Paul Writer

21.02.2025

Why Yardley smells better than Bath & Body Works today - Paul Writer

My loyalty to Wipro as a former CMO made me buy Yardley handwash. Nah, not quite. I was CMO of the tech business, not the soap side, anyways. Yardley handwash is 10% of the price of Bath & Body Works.

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Paul Writer

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I want to bill like Simon Sinek. Not Infosys. - Paul Writer

30% off works for DeepSeek. And you. - Paul Writer

Kanye and the Wild West of AI & Inclusivity - Paul Writer

Why Yardley smells better than Bath & Body Works today - Paul Writer

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Paul Writer