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Performance Marketing Insider with Pace Lattin - Marketing
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PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide? - ADOTAT with Pesach Lattin !
PubMatic has officially stepped into the lion’s den, announcing its partnership with Elon Musk’s X (formerly Twitter) as its first major SSP collaborator. The ad tech world is buzzing, debating whether this is a bold move toward innovation or an ill-fated march into the wreckage of a platform struggling with free-fall ad revenue and a […]
The AdTech Wizard of Odds: Gareth Holmes on Streaming Ads, Helicopters, and Unleashing Sweden’s Secret Sauce - ADOTAT with Pesach Lattin !
Adtech is often described as a wild west, but Gareth Holmes makes it sound more like Cirque du Soleil—complete with flaming chainsaws, gravity-defying stunts, and a standing-room-only audience. As VP of Strategy Media at SeenThis, Gareth isn’t just navigating the chaos; he’s orchestrating it with the flair of a conductor leading a symphony of algorithms. […]
Zeta Global: A Masterclass in Data Drama or Just Another Consent Con? - ADOTAT with Pesach Lattin !
Let’s talk about Zeta Global Holdings (NYSE: ZETA), a company that bills itself as a “leading omnichannel data-driven cloud platform.” Translation: they collect your data, analyze it, and sell it to businesses that want to know how to sell you more stuff. Sounds innocent enough, right? Well, not according to a new report from Culper […]
Zeta Global: AI Hype, Data Breaches, and Damage Control - ADOTAT with Pesach Lattin !
Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,” has been spinning like a politician in a scandal. Accusations of shady practices, a public data breach, and a stock price in freefall have the company in full-on damage control mode. To top it off, they’re now sparring with short-seller Culper Research over claims that could […]
Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut - ADOTAT with Pesach Lattin !
If retail media were a chess game, Catalina Salazar would be the queen—commanding the board, making bold moves, and turning every play into a checkmate. As the Global Head of Wolt Ads, she’s not just playing the game; she’s rewriting the rules, and frankly, the competition doesn’t stand a chance. Wolt started as a Finnish […]
Streamlined or Screwed? The Real Cost of Curation for Publishers - ADOTAT with Pesach Lattin !
It’s official: ad tech has found its new favorite shiny object. Say hello to curation, a word you can’t escape if you’ve been within five feet of an industry panel or LinkedIn post. Depending on who’s talking, curation is either the hero we need to clean up the programmatic mess or yet another way for the […]
Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox? - ADOTAT with Pesach Lattin !
Innovid Corp. is stuck in adtech purgatory—a company brimming with potential but weighed down by enough challenges to keep a boardroom sweating. On paper, the numbers look promising: a 10% revenue boost in Q2 2024, climbing to $38 million. But that shiny achievement comes with a $10.5 million net loss that looms like a storm […]
Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy - ADOTAT with Pesach Lattin !
Adsterra, the self-proclaimed “premium” ad network, hails from the illustrious island of Cyprus—where offshore business thrives, and reputations go to die. It’s a place where secrecy isn’t just a business model; it’s a lifestyle. And Adsterra fits right in. If you’ve stumbled across Adsterra’s name in your hunt for a Google AdSense alternative, you might […]
AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety - ADOTAT with Pesach Lattin !
The AdMonsters Publishers Forum has officially kicked off, and it’s already a whirlwind of grievances, guarded optimism, and, of course, endless caffeine refills. If you’ve ever wondered what happens when publishers get together to discuss the digital ad ecosystem under Chatham House Rules, let me paint a picture. Imagine a therapy session where everyone agrees […]
Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts - ADOTAT with Pesach Lattin !
Scope3 just shook up the ad tech world by acquiring Adloox, the scrappy French ad verification company that’s been quietly chipping away at fraud, wasted impressions, and low-viewability placements. For a market dominated by IAS and DoubleVerify, Scope3’s move isn’t just a headline—it’s a strategic punch in the face of inefficiency. “Advertisers using our sustainability […]
Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn't Playing by the Old Rules - ADOTAT with Pesach Lattin !
If you think mobile gaming ads are as enjoyable as a root canal, you’re not alone. But guess what? Elad Stern, President and co-founder of Odeeo, is here to shake things up—and he’s not asking for permission. In an industry cluttered with intrusive pop-ups and mind-numbing banners, Elad is injecting a fresh dose of audio […]
Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy? - ADOTAT with Pesach Lattin !
Picture this: Integral Ad Science (IAS), the stalwart of ad verification, is sitting pretty as KKR – private equity’s favorite cash-cow whisperer – comes calling, ready to lay down a stack of cash for one of adtech’s crown jewels. But make no mistake: this isn’t just another random buyout; this is a strategic move, one […]
Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets - ADOTAT with Pesach Lattin !
The plant-based food market is like a rocket ship ready to break through the atmosphere, projected to soar with a staggering 12.2% CAGR over the next decade! 🚀 As households worldwide embrace these green alternatives, it’s becoming clearer that the future of food is bright and leafy. So, while you’re trying to figure out if […]
Sweet Dreams and Sour Deals: How White-Noise Apps Are Playing Advertisers - ADOTAT with Pesach Lattin !
In a twist that would make even the most seasoned insomniac sit up, white-noise apps—the digital lullabies meant to soothe us into slumber—have become the latest playground for ad fraudsters. According to a recent exposé by DoubleVerify, cyber tricksters are turning these calming soundscapes into cash-grabbing machines, siphoning off advertising dollars through elaborate schemes with […]
The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great - ADOTAT with Pesach Lattin !
Les Binet isn’t just an advertising legend; he’s a no-nonsense guru of effectiveness who’s been schooling the industry for decades, calling out BS with all the elegance of a catapult through a stained-glass window. Forget the hype, the Silicon Valley buzzwords, and the latest tech fads: Les is here to remind everyone that advertising’s role […]
Tired of Your Ads Showing Up Next to Clickbait? IAS Just Made Programmatic Less Embarrassing. - ADOTAT with Pesach Lattin !
Digital ads are a little like confetti—thrown around in every direction with the hope some of it lands somewhere meaningful. But what if you had a way to ensure your brand’s confetti didn’t end up in the gutters of the web, next to clickbait, conspiracy theories, or other advertising black holes? Enter IAS Curation, brought […]
Audience Lists: The Ad World’s New Best Friend and Your Latest Digital Stalker - ADOTAT with Pesach Lattin !
Ever felt like an ad was so on-point it gave you goosebumps? You scroll past one too many kitchen remodel videos, and suddenly your feed is flooded with farmhouse sink ads, high-end Dutch ovens, and cutting boards that cost more than your mortgage. That’s advanced audience targeting at work, my friend. These ads aren’t just […]
Audience Store & AudienceProject: Finding Viewers Even After They Cut the Cord - ADOTAT with Pesach Lattin !
In a bold (and overdue) move, Audience Store has teamed up with AudienceProject to supercharge incremental reach for TV advertisers. This partnership is all about corralling the so-called “cord-cutter” crowd, using an arsenal of data to locate and engage viewers who’ve ditched linear TV in favor of OTT and CTV. If you’re wondering what incremental […]
Brand vs. Performance? Why Not Both? How Your Budget Tug-Of-War Became a Power Couple - ADOTAT with Pesach Lattin !
Let’s ditch the worn-out trope of brand versus performance marketing. They aren’t enemies, they aren’t rivals, and they certainly aren’t frenemies. In fact, Tracksuit and TikTok’s recent Awareness Advantage study shows they’re more like that high-maintenance couple at a dinner party—constantly bickering over budget slices but secretly unstoppable when they work together. Turns out, when brand and performance […]
Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook - ADOTAT with Pesach Lattin !
Adam Brotman isn’t just your average tech executive; he’s the guy who put Starbucks on the digital map. From pioneering mobile ordering to scaling loyalty programs, Brotman turned Starbucks into a tech giant disguised as a coffee shop, cementing his role as a visionary in digital transformation. After a brief stint at J.Crew, Brotman has […]
Heather Macaulay’s MadTech Miracle Cure: Another “Game-Changer” - ADOTAT with Pesach Lattin !
Heather Macaulay, President at MadTech, is here to break down the adtech jungle with MadConnect, a platform that’s supposed to make the whole system finally “just work.” In an industry known for overpromising and underdelivering, that’s a pretty ambitious claim. But Heather is no stranger to ambitious claims—she’s got a resume stacked with big-name brands, […]
Scott Schiller’s Guide to the Mad World of Media, Advertising, and AdTech – Hold the Jargon, Double the Reality Check - ADOTAT with Pesach Lattin !
Scott Schiller is a man who’s seen it all – from the early days of television ads to the modern, hyper-complicated circus that is digital media. And let’s be clear, Scott’s got opinions. He’s made his mark as a media titan, ad tech innovator, and professor who somehow still finds time to remind the industry […]
From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up - ADOTAT with Pesach Lattin !
First off, let’s talk about the elephant in the boardroom. Since 2019, agency holding companies have seen their share of the U.S. media market take a nosedive, losing a significant chunk of their former dominance. That’s like Starbucks suddenly losing a third of its coffee sales to a hipster lemonade stand—unthinkable, yet here we are. […]
Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers - ADOTAT with Pesach Lattin !
Imagine this: you’re three episodes deep in a binge, and a perfectly timed ad pops up, tempting you with something you didn’t even know you needed. That’s the dream of programmatic CTV—advertising that is as seamlessly woven into our favorite shows as it is creepily precise. But here’s the thing: programmatic CTV is a lot […]
The TVOS Wars: Roku's Reign, Rivalries, and the Art of Losing Grip on Your Own Kingdom - ADOTAT with Pesach Lattin !
The so-called “TVOS Wars” might sound like something George Lucas would’ve dreamt up in his heyday, but make no mistake—this isn’t a Star Wars sequel. The battlefield? Our living rooms. The players? Roku, Samsung, Amazon, and, trailing behind with style but fewer wins, Apple TV. The prize? A multibillion-dollar market for programmatic Connected TV (CTV) […]
EXCLUSIVE: Why SambaTV is Buying Semasio - ADOTAT with Pesach Lattin !
Samba TV’s recent acquisition of Semasio is a headline-grabber in a market that’s all about survival of the smartest. This move isn’t just about padding Samba’s portfolio; it’s a power play positioning the company to dominate the Connected TV (CTV) and digital advertising landscapes. Ashwin Navin, Samba TV’s co-founder and CEO, says it best (or […]
Gary V's Ten Commandments for the Attention Economy (Thou Shalt Day Trade Thy Audience) - ADOTAT with Pesach Lattin !
Lou Paskalis gives us a gem from Gary Vaynerchuk’s wisdom vault. It’s a Top Ten list for marketers that’ll leave you scratching your head—or maybe just nodding along while pretending to understand why he’s calling himself a “day trader of attention.” So, without further ado, here’s Gary V’s marketing gospel, or as he might call […]
Mark Coleman: The VC Who Tossed the Rulebook (And has a heart) - ADOTAT with Pesach Lattin !
Meet Mark Coleman, a venture capitalist who doesn’t give a rip about the traditional VC playbook. Management fees? Nope. Early exits? Not his style. And don’t even think about trying to impress him with your ping-pong table or kombucha bar. Coleman is part startup whisperer, part reality check artist, and all about cutting through the […]
Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite - ADOTAT with Pesach Lattin !
Let’s be clear: Laurel Rossi isn’t here to join the echo chamber of ad executives talking about “disruption” while sipping their third champagne at Cannes. No, Rossi, who juggles the roles of Chief Marketing Officer and Chief Revenue Officer at Infillion, is here to strip marketing down to its bare bones—and she’s not interested in […]
Alphabet Soup Streaming: Evan Shapiro’s Recipe for Acronym Detox - ADOTAT with Pesach Lattin !
Evan Shapiro’s recent takedown of the TV industry’s acronym addiction is nothing short of a public intervention for a sector that has lost itself in a linguistic labyrinth. In his view, it’s time to stop pretending viewers can—or want to—decode the alphabet soup of terms like FAST, SVOD, AVOD, and TVOD. The solution, he argues, […]
AdTech’s Great Purge: The Last Stand of the Bloat Masters - ADOTAT with Pesach Lattin !
Terrence Kawaja’s “Great Ad Tech Cleanup” isn’t just a neat metaphor—it’s an industrial-strength decluttering of a sector that’s spent years accumulating more fat than muscle. For two decades, ad tech has lurched from manual insertion orders to programmatic automation, layering in more platforms, middlemen, and bloated fees with every step. DSPs, SSPs, verification layers, and […]
Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results - ADOTAT with Pesach Lattin !
Connected TV (CTV) advertising was hyped as the marketer’s latest shiny toy—a seamless fusion of creativity and data-driven precision, all orchestrated by the ever-mystical artificial intelligence (AI). The pitch? Hyper-targeted ads that not only know what you want but also when you want it, blending so smoothly into your favorite shows that you’d swear they […]
Curation Haters Gonna Hate: But It’s Still the Only Thing Keeping Your Ads Clean - ADOTAT with Pesach Lattin !
Alright, buckle up folks, because it’s time to talk about the latest punching bag in adtech: curation. Yeah, that word everyone throws around like it’s the kale of programmatic. Sure, it’s good for you, but let’s be real: nobody actually likes it unless it’s blended into something else so you can’t taste the bitterness. And recently, Adweek decided to […]
From Blockbuster to Bust: Netflix’s AAA Game Studio Shuts Down - ADOTAT with Pesach Lattin !
Netflix just gave the axe to its Southern California AAA game studio, Team Blue, before it ever released a single game. In a move that reeks of “too big to fail” vibes, Netflix poured money into top-tier gaming talent—veterans from Overwatch, Halo, and God of War—only to shutter the studio a mere two years after […]
Why Your Brand Feels Like a Cheap Date: All Flash, No Substance in the World of Performance Marketing - ADOTAT with Pesach Lattin !
Performance marketing has become the fast-food option of the digital age—convenient, tempting, and delivering instant satisfaction. However, just like a diet of burgers and fries, the long-term consequences are far from healthy. The race to capture clicks and conversions is wreaking havoc on brands, chipping away at long-term value while feeding a culture of immediate […]
Why Jonah Goodhart Thinks Your Feelings Matter More Than Clicks - ADOTAT with Pesach Lattin !
Let me paint you a picture: I’m sitting across from Jonah Goodhart—yes, that Jonah Goodhart. The ad tech wunderkind who co -founded Moat, sold it to Oracle for a king’s ransom, and then had the audacity to not sail off into the sunset. Instead, he’s back at it with Montauk Labs, tinkering away like some mad scientist […]
Ad Tech Survivor: Raj Chauhan’s Escape from the Island of Overengineered Data - ADOTAT with Pesach Lattin !
Let’s start with the obvious: Raj Chauhan has been around the block. And I don’t mean the block you stroll around on your morning jog. No, Raj’s block is more like an endless digital loop, filled with broken banner ads, DSPs, SSPs, and a short but intense detour into cannabis—because why stick with one volatile […]
DSPs: The Zombie Platforms Shuffling Through AdtechWhen innovation dies but the platforms keep walking. - ADOTAT with Pesach Lattin !
We’re talking about DSPs—those clunky, overstuffed jalopies that are clogging up the digital ad freeway like a never-ending traffic jam. Right now, we’ve got a DSP market that’s bloated, overcooked, and way past its expiration date. And I don’t know who needs to hear this, but most of them aren’t doing anything new or useful. […]
From Pinterest to HoneyBook: Colleen Stauffer’s Wild Ride Through the Marketing Jungle - ADOTAT with Pesach Lattin !
Meet Colleen Stauffer, the Chief Marketing Officer at HoneyBook, where she’s shaking up the world of marketing like a cocktail mixer at a bar where all the drinks are on fire. With over 15 years of experience under her belt, she’s navigated an industry that has transformed so dramatically that even staying in the same […]
The Holiday CTV Battle: Don’t Be Late to the Party, or You’ll Miss the Whole Show - ADOTAT with Pesach Lattin !
If you’re not already working on your holiday marketing strategy by the time fireworks light up the sky on July 4th, you’re already behind. Gone are the days when Black Friday was the starting line for holiday shopping. Now, we’ve got October Prime Days and Halloween promotions that are practically the new Thanksgiving. If you’re […]