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Performance Marketing Insider with Pace Lattin - Marketing
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Paramount's Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat - ADOTAT with Pesach Lattin !
Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At a star-studded (if you count the execs) upfront last year, the head honchos touted their shiny new ad tier like it was the second coming of infomercials. And guess what? The advertisers ate it up like […]
Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town - ADOTAT with Pesach Lattin !
Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement couches equally attentive. With its ad-supported tier, the streaming behemoth has gone from playing it cool to full throttle on the gas pedal, sucking in advertisers like a blockbuster premiere sucks in viewers. This isn’t just […]
Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot - ADOTAT with Pesach Lattin !
As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or demolish—traditional marketing agencies. It’s high time for the ad world to face the music: AI isn’t just knocking at the door; it’s kicking it down. But fear not, agency mavens, this isn’t a eulogy—it’s a battle […]
Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers - ADOTAT with Pesach Lattin !
Welcome to the murky depths of programmatic advertising, where the promise of transparency often seems as opaque as a pint of stout. In an industry that’s been revolutionized by technology, one would expect fraud to be on the endangered species list. Yet, here we are, listening to Andrew Casale, President and CEO of Index Exchange, […]
Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In - ADOTAT with Pesach Lattin !
Welcome to the raucous arena of digital advertising, a spectacle where data jugglers and proclamation ringmasters vie for your attention. Amidst the vibrant chaos, a new contender has emerged from the shadows, shaking the foundations of the established order. This challenger, Adalytics, steps into the limelight with a swagger, ready to stir the pot with […]
Hyundai Takes a Stand: Withdrawing Ads from X Amid Hate Speech Controversy - ADOTAT with Pesach Lattin !
In a bold move signaling corporate responsibility, Hyundai Motor America has decisively pulled its advertisements from X, the platform previously known as Twitter, following alarming reports that its ads were showcased alongside content promoting white supremacy and Nazi ideology. This withdrawal marks a pivotal moment for the social media site, which has been under intense […]
Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway - ADOTAT with Pesach Lattin !
Oh, to be an advertiser in the frenzied, fragmented frontier of Connected TV (CTV) advertising! It’s like playing a high-stakes game of Twister—blindfolded and on a moving train. You think you’ve found the perfect spot to place your ad, only to discover that you’ve foot-faulted into a pricier or entirely wrong segment of the complex […]
From Siberia to Server Rooms: Oleg Korenfeld's Tech Trek - ADOTAT with Pesach Lattin !
If ad tech were a rock concert, Oleg Korenfeld would be the lead guitarist, playing the riffs that make the industry headbang to his tune. Pesach Lattin, the charismatic conductor of this wild ride, sat down with Oleg, the CTO of CMI Media Group, on the latest episode of the Adotat Show. Buckle up (or […]
How to Succeed in The Ad World Without Really Crying: The Jeff Minsky Method - ADOTAT with Pesach Lattin !
If you’ve ever wondered who’s really pulling the strings in the world of advertising technology, let me introduce you to Jeff Minsky. Not your average tech guru, Jeff is a cross between a visionary and that crazy uncle who accidentally predicts the stock market’s next big leap. He’s the Lead Industry Analyst at MyersBizNet, but […]
Telemarketers and Lead Generators Take Note of FTC's New TSR Recordkeeping Rules - ADOTAT with Pesach Lattin !
As blogged about recently, on March 7, 2024, the Federal Trade Commission announced a final rule extending telemarketing fraud protections to businesses and updating the Telemarketing Sales Rule’s recordkeeping requirements. Specifically, the final rule implements updates that prohibit deceptive and abusive practices in all business-to business calls; updates the TSR’s recordkeeping requirements; and proposed an amendment […]
FTC Impersonation Rule Now in Effect - ADOTAT with Pesach Lattin !
The rule gives the FTC stronger tools to combat those that impersonate government agencies and businesses, enabling the FTC to file federal court cases seeking civil penalties The Federal Trade Commission’s new rule on government and business impersonation is now in effect. This new rule is particularly important given the Supreme Court’s April 2021 ruling in […]
From Cocaine to Cookies: The Highs and Lows of Adtech’s Party Gods - ADOTAT with Pesach Lattin !
Welcome to the digital frontier, a sprawling cyber-scape where every click enriches the coffers of the adtech industry—an industry as notorious for its ethical ambiguities as it is for its economic prowess. This neon-lit playground isn’t just a market; it’s a raucous casino where personal data is the house currency and privacy is played fast […]
Forbes Scandal Breakdown: The Ad Disaster Everyone’s Talking About! - ADOTAT with Pesach Lattin !
Forbes: Once a bastion of business journalism, now caught pants down in a scandalous cha-cha with adtech sleaze. Let’s paint the picture: imagine adtech as the unwanted party crasher who not only drinks all your booze but also swaps your vintage champagne with cheap fizz while you’re not looking. That’s pretty much what’s happened here, […]
Corporate Espionage & Martini Mixers: The Adstra-Kinesso Acxiom Affair Unveiled - ADOTAT with Pesach Lattin !
Let’s skip the small talk. Yesterday, we grazed the surface in our newsletter, dabbling in the initial juiciness of the Adstra versus IPG’s Kinesso and Acxiom skirmish. But today, we dive deep into the belly of the beast. Grab your snorkels—or martini glasses—and let’s wade through the muck of corporate espionage, data warfare, and good […]
When Data Wars Get Dirty: The Scandalous Tale of Acxiom, Kinesso, and Adstra - ADOTAT with Pesach Lattin !
Ah, the scent of corporate intrigue is wafting down Madison Avenue, where a plot worthy of a prime-time thriller unfolds. Picture this: two behemoths from the Interpublic Group, Kinesso and Acxiom, find themselves embroiled in a legal brawl, accused of playing dirty with competitor Adstra’s toys. Yes, you read that right—Adstra is throwing down the […]
The Legend of Sean Black: Navigating the Digital Marketing Cosmos - ADOTAT with Pesach Lattin !
Welcome to the world of Sean Black, an unconventional wizard of the digital realm whose career zigzags through the labyrinth of digital marketing with the flair of a seasoned sorcerer. At the helm of Dailymotion.com in the United States, Sean serves as the General Manager, where he steers the platform through the choppy waters of […]
Forbes' Secret Fraud Garden of Ads: Where Clicks Go to Die - ADOTAT with Pesach Lattin !
Oh, the digital age – a time when innovation races ahead at breakneck speed, sometimes leaving ethics struggling to keep up in the dust. This tale is as old as time, or at least as old as the internet, but it’s been given a fresh, rather dubious twist by none other than Forbes, a name […]
Survey Says... Who Cares? The EDO Manifesto for the Data-Driven Age - ADOTAT with Pesach Lattin !
Let’s get real for a moment. Kevin Krim is not your garden-variety executive. This is a man who took one long, hard look at the glacial pace of TV analytics and decided, nope, not on my watch. With EDO Inc., Krim essentially decided to do for television metrics what Silicon Valley did for, well, everything […]
CTV's Ad Inventory Shrinkage: Less Is More, or So They Say - ADOTAT with Pesach Lattin !
Here’s the scoop: the digital sky is allegedly falling, or at least that’s the drama unfolding according to some Chicken Little-esque narratives on AdExchanger. The gist? Streaming viewers would rather walk over hot coals than sit through another ad. Netflix and its band of merry streamers initially promised us a haven from ad overload, a […]
Swipe Right for Democracy: The High-Wire Act of Digital Political Campaigning - ADOTAT with Pesach Lattin !
Guess what digital warriors and keyboard pundits? We’re not in Kansas—or any analog equivalent—any longer. The political arena of 2024 has evolved, or mutated (depending on your level of digital cynicism), into a sprawling, chaotic web of social media skirmishes and digital dogfights. In this electrifying landscape, traditional campaign trails have been swapped for the […]
Bill Daddi’s Cocktail for Ad Tech Success: One Part Insight, Two Parts Strategy - ADOTAT with Pesach Lattin !
Welcome to the front row of the ad tech circus, where the lions are data-driven and the tightrope walkers are always one algorithm away from plummeting into the abyss of obsolescence. I’m your handsome, witty and modest ringmaster for this extravaganza, ushering you into a world where buzzwords fly faster than cannonballs and innovation is the […]
Netflix and No Chill: Why Gen Z Prefers Their Content With a Side of Chat - ADOTAT with Pesach Lattin !
As we navigate the swiftly changing currents of the media landscape, it’s clear that a revolution is underway, one led by a generation unencumbered by the traditional ties of television and radio. In the eye of this storm stands Gen Z, a demographic whose daily rituals are dominated by streaming video (46%) and music (43%), […]
Cunningham's Crusade, Zaneis's Rebuttal: The Ad World's Duel Over Deception - ADOTAT with Pesach Lattin !
Sean Cunningham, assuming the role of the digital advertising world’s chief provocateur, has decidedly thrown down the gauntlet, igniting a fervent discussion that’s set the industry ablaze. At the helm of the Video Advertising Bureau (VAB), Cunningham isn’t merely making waves; he’s orchestrating a tsunami of controversy with his bold assertions about ad fraud and […]
Ad Tech's New Reality Show: 'Survivor: Privacy Sandbox Edition - ADOTAT with Pesach Lattin !
Alright, folks, buckle in—oh wait, we don’t do “buckle in” here, do we? Let’s just say, prepare for a wild ride through the digital dystopia that is Google’s Privacy Sandbox. It’s like watching a high-wire act; you’re there for the thrill, secretly hoping nobody falls, but also…kinda do. This story has it all: tech titans […]
From Mouse House to Powerhouse: Disney's DRAX Direct Takes Over - ADOTAT with Pesach Lattin !
Disney Advertising’s latest move isn’t just a step forward; it’s a full-on power walk into the future of ad tech, leaving competitors in the dust with something they’re calling DRAX Direct. Think of it as Disney throwing open the doors to its treasure trove of streaming goodies, inviting the big tech boys—Google’s Display & Video […]
AI Dreams and Seattle Streams: The Gregory Kennedy Chronicles - ADOTAT with Pesach Lattin !
I’m not just any host; I’m Pesach Lattin, steering the ship that is the ADOTAT Show. When Gregory Kennedy, who’s pretty much marketing royalty, graced my virtual studio, I introduced him with a bit of flair. “The most liked of all the Kennedys,” I quipped, diving right into the thick of it.
The NBCU Upfronts: Less Crystal Ball, More AI Precision - ADOTAT with Pesach Lattin !
So, NBCUniversal has decided it’s time to play favorites in the wild world of ad measurement, casting its lot with VideoAmp for the upcoming TV and video upfronts. John Lee, who holds the lofty title of Chief Data Officer, Advertising and Partnerships at NBCU, made this little nugget of news public. It’s a bit like […]
Clicks, Codes, and Conquests: The Mike Seiman Blueprint for Digital Victory - ADOTAT with Pesach Lattin !
In the digital advertising arena, Mike Seiman is not merely a participant but a vanguard, a figure whose narrative threads through the very fabric of the internet’s commercial evolution. As the CEO of Digital Remedy, his voyage from nascent internet enthusiast to ad tech luminary encapsulates a saga of innovation, resilience, and unbridled ambition. Seiman, with candid […]
From Mad Men to Sad Men: The Decline of Creative Courage - ADOTAT with Pesach Lattin !
Creativity in marketing: that elusive muse that once danced freely across billboards, TV screens, and magazine spreads, seems to have taken a long hiatus, leaving in its wake a landscape littered with the banal and the uninspired. We’ve entered an age where the craft of marketing, once celebrated for its boldness and ingenuity, now often […]
Garbage In, Garbage Out: The Sticky Web of MFA Sites and How to Escape It - ADOTAT with Pesach Lattin !
Ah, let’s delve deeper, shall we, into this digital abyss, where the scent of cynicism mixes freely with the aroma of freshly brewed programmatic strategies? Our story unfolds in a landscape where MFA sites—those digital chameleons crafted solely to feast upon the advertising dollar—swell from a minor nuisance to a full-blown infestation, devouring 30% of […]
How Fred Godfrey is Making Ad Breaks the New Happy Hour - ADOTAT with Pesach Lattin !
Let’s cut to the chase: Fred Godfrey is not your garden-variety tech mogul droning on about disruption. Oh no, he’s the mastermind behind Origin, a company that’s doing to traditional TV advertising what smartphones did to those ancient relics we called “flip phones.” And in the spirit of true innovation, his journey to ad tech […]
AdTech's Virtuous Crusader: Drew Stein's Audigent Revolution - ADOTAT with Pesach Lattin !
So, ad tech often feels like a byzantine maze of acronyms and fleeting digital footprints but Drew Stein of Audigent emerges not just as another player but as the genre’s latest virtuoso. On a recent episode of the ADOTAT Show, hosted by none other than Pesach Lattin, Stein dives deep into the mechanics and ethos […]
Retail Networks' Dirty Little Secret: Driving Traffic to Digital Dumpsters - ADOTAT with Pesach Lattin !
As the digital advertising ecosystem tries to navigate its way through the murky waters of Made-For-Advertising (MFA) sites, it seems we’re witnessing a classic case of the industry biting its own tail – and not in a cute, puppy-chasing-its-tail way, but more like a horror movie where you’re screaming at the screen, “Don’t go in […]
Browsing the Fallout: The Internet's Best Takes on the End of Cookie - ADOTAT with Pesach Lattin !
Picture this: a farewell party for the third-party cookie, complete with a tiny violin playing in the background as digital marketers gather around, some mourning, others secretly popping champagne. But let’s not dwell on the past. As these digital delicacies crumble into the abyss of internet history, we’re thrust into an era where the rules […]
Apple Gets a $2 Billion Wake-Up Call: Pocket Change or Reality Check? - ADOTAT with Pesach Lattin !
Oh, look at Apple, stumbling into a bit of a mess, haven’t they? Hit with a whopping $1.95 billion “oopsie” fine by the EU, it appears the tech behemoth got busted for playing a bit too fast and loose with the rules of fair play. When you’re raking in a staggering $383 billion, though, a […]
Slootman Bows Out, Ramaswamy Dives In: Snowflake's Game of Thrones - ADOTAT with Pesach Lattin !
Where to begin in the tech industry’s latest episode of “As the Snowflake Turns”? It’s a narrative so rich with drama and anticipation, it could very well be the pilot for Silicon Valley’s newest reality TV obsession. In the latest twist, Snowflake, the cloud computing darling that’s been dazzling Wall Street and Silicon Valley alike, […]
Spy Games: How Congress Is Tackling the TikTok Privacy Puzzle - ADOTAT with Pesach Lattin !
This useless Congress is at it again: but this time they’re coming for the data brokers with a vengeance. Yeah, you heard it right. The House Energy and Commerce Committee is swinging the legislative bat with a bill that’s got “Don’t mess with American data” written all over it. Picture this: Cathy McMorris Rodgers and […]
Shattering Myths: How Greg Stuart Plans to Rescue Marketing from Its Own Madness - ADOTAT with Pesach Lattin !
In the digital marketing arena, where change is the only constant, distinguishing visionary foresight from fleeting trends is akin to navigating a minefield. This is the backdrop against which I engaged Greg Stuart, the CEO of MMA Global, in a candid discussion. Our aim? To dissect the present and future of digital marketing, peeling back […]
Criteo Sounds the Alarm: A Tale of Cookies, Catastrophe, and Caution - ADOTAT with Pesach Lattin !
In digital advertising, fortunes are made and lost on the turn of a cookie—err, card—and Criteo has been playing a hand that’s suddenly looking a lot less royal flush and a bit more like a pair of twos. Picture this: a company once riding high on the digital wave, surfing on an ocean of third-party […]
The Great CTV Fraud: Unmasking CycloneBot's Billion-Dollar Scheme - ADOTAT with Pesach Lattin !
In the crazy world of Connected TV (CTV) advertising, the latest saga to unfold is one that reads like a thriller, yet it’s all too real for the industry veterans and the brands whose dollars fuel the digital ecosystem. The protagonist of this tale is not a hero but a nefarious bot named CycloneBot, an […]