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Performance Marketing Insider with Pace Lattin - Marketing
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2024: Goodbye Impressions, Hello Attention - ADOTAT with Pesach Lattin !
Attention Metrics: The Ad Industry’s New Favorite Buzzword 2024 will forever be known as the year advertisers got collectively obsessed with attention metrics. And why wouldn’t they? It’s shiny, it’s new-ish, and it promises to fix all your campaign woes in one glorious swoop. Forget the same old KPIs like impressions or click-through rates—those are […]
Display Advertising: The Zombie That Refuses to Die (And Why You Should Care) - ADOTAT with Pesach Lattin !
Ah, display ads. Like bell-bottoms and vinyl, they’ve been declared dead so many times they’re practically immortal. “Who’s even looking at banner ads anymore?” you might scoff as you doom-scroll through TikTok or Instagram Reels for the third time today. But here’s the thing: display ads aren’t dead—they’re just stuck in an awkward midlife crisis. And […]
What is the Perfect Ad? - ADOTAT with Pesach Lattin !
Spoiler Alert: It’s Still Not What You Think I’ve been talking shop with some of the sharpest creative minds on my show lately (Season 3 is brewing—sponsors, slide into my DMs). And here’s the kicker: everyone’s still chasing that mythical beast, the Perfect Ad. Spoiler alert: it’s as elusive as ever. In a world where […]
FTC Sends Warning Letters to Healthcare Lead Generators - ADOTAT with Pesach Lattin !
The Federal Trade Commission is watching the healthcare lead generation industry closely. On December 10, 2024, the Federal Trade Commission announced that it has sent warning letters to 21 companies that market or generate leads for healthcare plans. The letters were sent as open enrollment season for healthcare plans is ongoing. They provide guidance and […]
Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend - ADOTAT with Pesach Lattin !
Look, marketing land is littered with marketers clinging to old-school attribution models tighter than a toddler with a filthy stuffed bunny. In a world where everyone’s pretending their last click attribution model is the Holy Grail—and not some rickety relic stinking of stale Cheetos—one duo is here to yank the security blanket out of your […]
When Ad Titans Tango: Omnicom and IPG's $25 Billion Waltz to Dominance - ADOTAT with Pesach Lattin !
In a move that has the advertising world clutching its collective coffee cups a little tighter, Omnicom Group has thrown down the gauntlet—and not just any gauntlet, but one glittering with the promise of turning the industry’s landscape into their personal playground. On Monday morning, Omnicom announced its audacious plan to acquire Interpublic Group (IPG), […]
Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship - ADOTAT with Pesach Lattin !
There’s now a saying in adtech: when PR people reach out to you with coy smiles and cryptic non-announcements, you’re looking at one of three possibilities: someone’s getting bought, someone’s buying, or someone’s heading to jail. Thankfully, in this case, it’s the middle option. Experian just snapped up Audigent, the data activation wunderkind that’s been […]
Sam Bloom: Marketing’s Last Sane Man? - ADOTAT with Pesach Lattin !
How He’s Keeping His Cool While Everyone Else Chases Trends If marketing today is a three-ring circus, Sam Bloom is the rare ringmaster who doesn’t just keep things running—he makes everyone feel good about being part of the show. As Head of Partnerships at PMG, Sam navigates the chaos with a sense of calm, clarity, […]
Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising - ADOTAT with Pesach Lattin !
Mobile app advertising: the wild frontier where brands hope to strike gold, but most end up with fool’s gold instead. Enter Alex Li, Senior Director of Global Non-Gaming at AppLovin, who’s part evangelist, part scientist, and part traffic cop for the sprawling, frenetic, and oh-so-untamed world of in-app advertising. If this sounds dramatic, it’s because […]
Mobile Web Ads: The Walking Dead of Digital Marketing - ADOTAT with Pesach Lattin !
Mobile web advertising is the embarrassing uncle at Thanksgiving—awkward, outdated, and somehow still getting attention despite adding no value to the conversation. It’s a relic of the early internet, clinging to life in the most chaotic, maddening way possible. Marketers, it’s time to stop the charade. The numbers are in, the experience is trash, and […]
Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress - ADOTAT with Pesach Lattin !
Adtech is starting to feel like a carnival funhouse—flashy, disorienting, and filled with surprises that make you question your life choices. Take The Trade Desk’s (TTD) latest “innovation,” for example. They’ve slapped a shiny new name, “Prism,” onto their old “Audience Excluder” feature and decided to charge a 10% fee for it. That’s on top […]
Disney Gets Dirty: Playing in Programmatic’s Muddy Waters - ADOTAT with Pesach Lattin !
Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse has ventured into the chaotic, fraud-prone world of programmatic advertising. With their latest partnership with Viant Technology, they’ve essentially said, “Let’s roll up our sleeves and see what all this fuss is about.” The goal? Democratizing […]
The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion - ADOTAT with Pesach Lattin !
Let’s talk about The Trade Desk (TTD) and their latest contribution to the world of advertising—what can only be described as a budgetary black hole. In their infinite wisdom, TTD has rebranded their “Audience Let’s talk about The Trade Desk (TTD) and their latest contribution to the world of advertising—what can only be described as […]
From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream - ADOTAT with Pesach Lattin !
When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I wasn’t entirely sure where it was going. I envisioned a space to unite adtech, marketing, media, and agencies under one roof. A bold concept, or so I thought. Reactions ranged from “You’re nuts” to “You’re mildly […]
The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot? - ADOTAT with Pesach Lattin !
Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new operating system slated for 2025, and it’s not your average tech update. This is a full-blown power grab, aimed squarely at the walled gardens of Roku, Amazon, and Google. It’s bold, it’s risky, and it’s making […]
PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide? - ADOTAT with Pesach Lattin !
PubMatic has officially stepped into the lion’s den, announcing its partnership with Elon Musk’s X (formerly Twitter) as its first major SSP collaborator. The ad tech world is buzzing, debating whether this is a bold move toward innovation or an ill-fated march into the wreckage of a platform struggling with free-fall ad revenue and a […]
The AdTech Wizard of Odds: Gareth Holmes on Streaming Ads, Helicopters, and Unleashing Sweden’s Secret Sauce - ADOTAT with Pesach Lattin !
Adtech is often described as a wild west, but Gareth Holmes makes it sound more like Cirque du Soleil—complete with flaming chainsaws, gravity-defying stunts, and a standing-room-only audience. As VP of Strategy Media at SeenThis, Gareth isn’t just navigating the chaos; he’s orchestrating it with the flair of a conductor leading a symphony of algorithms. […]
Zeta Global: AI Hype, Data Breaches, and Damage Control - ADOTAT with Pesach Lattin !
Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,” has been spinning like a politician in a scandal. Accusations of shady practices, a public data breach, and a stock price in freefall have the company in full-on damage control mode. To top it off, they’re now sparring with short-seller Culper Research over claims that could […]
Zeta Global: A Masterclass in Data Drama or Just Another Consent Con? - ADOTAT with Pesach Lattin !
Let’s talk about Zeta Global Holdings (NYSE: ZETA), a company that bills itself as a “leading omnichannel data-driven cloud platform.” Translation: they collect your data, analyze it, and sell it to businesses that want to know how to sell you more stuff. Sounds innocent enough, right? Well, not according to a new report from Culper […]
Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut - ADOTAT with Pesach Lattin !
If retail media were a chess game, Catalina Salazar would be the queen—commanding the board, making bold moves, and turning every play into a checkmate. As the Global Head of Wolt Ads, she’s not just playing the game; she’s rewriting the rules, and frankly, the competition doesn’t stand a chance. Wolt started as a Finnish […]
Streamlined or Screwed? The Real Cost of Curation for Publishers - ADOTAT with Pesach Lattin !
It’s official: ad tech has found its new favorite shiny object. Say hello to curation, a word you can’t escape if you’ve been within five feet of an industry panel or LinkedIn post. Depending on who’s talking, curation is either the hero we need to clean up the programmatic mess or yet another way for the […]
Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy - ADOTAT with Pesach Lattin !
Adsterra, the self-proclaimed “premium” ad network, hails from the illustrious island of Cyprus—where offshore business thrives, and reputations go to die. It’s a place where secrecy isn’t just a business model; it’s a lifestyle. And Adsterra fits right in. If you’ve stumbled across Adsterra’s name in your hunt for a Google AdSense alternative, you might […]
Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox? - ADOTAT with Pesach Lattin !
Innovid Corp. is stuck in adtech purgatory—a company brimming with potential but weighed down by enough challenges to keep a boardroom sweating. On paper, the numbers look promising: a 10% revenue boost in Q2 2024, climbing to $38 million. But that shiny achievement comes with a $10.5 million net loss that looms like a storm […]
AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety - ADOTAT with Pesach Lattin !
The AdMonsters Publishers Forum has officially kicked off, and it’s already a whirlwind of grievances, guarded optimism, and, of course, endless caffeine refills. If you’ve ever wondered what happens when publishers get together to discuss the digital ad ecosystem under Chatham House Rules, let me paint a picture. Imagine a therapy session where everyone agrees […]
Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts - ADOTAT with Pesach Lattin !
Scope3 just shook up the ad tech world by acquiring Adloox, the scrappy French ad verification company that’s been quietly chipping away at fraud, wasted impressions, and low-viewability placements. For a market dominated by IAS and DoubleVerify, Scope3’s move isn’t just a headline—it’s a strategic punch in the face of inefficiency. “Advertisers using our sustainability […]
Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets - ADOTAT with Pesach Lattin !
The plant-based food market is like a rocket ship ready to break through the atmosphere, projected to soar with a staggering 12.2% CAGR over the next decade! 🚀 As households worldwide embrace these green alternatives, it’s becoming clearer that the future of food is bright and leafy. So, while you’re trying to figure out if […]
Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy? - ADOTAT with Pesach Lattin !
Picture this: Integral Ad Science (IAS), the stalwart of ad verification, is sitting pretty as KKR – private equity’s favorite cash-cow whisperer – comes calling, ready to lay down a stack of cash for one of adtech’s crown jewels. But make no mistake: this isn’t just another random buyout; this is a strategic move, one […]
Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn't Playing by the Old Rules - ADOTAT with Pesach Lattin !
If you think mobile gaming ads are as enjoyable as a root canal, you’re not alone. But guess what? Elad Stern, President and co-founder of Odeeo, is here to shake things up—and he’s not asking for permission. In an industry cluttered with intrusive pop-ups and mind-numbing banners, Elad is injecting a fresh dose of audio […]
Sweet Dreams and Sour Deals: How White-Noise Apps Are Playing Advertisers - ADOTAT with Pesach Lattin !
In a twist that would make even the most seasoned insomniac sit up, white-noise apps—the digital lullabies meant to soothe us into slumber—have become the latest playground for ad fraudsters. According to a recent exposé by DoubleVerify, cyber tricksters are turning these calming soundscapes into cash-grabbing machines, siphoning off advertising dollars through elaborate schemes with […]
Tired of Your Ads Showing Up Next to Clickbait? IAS Just Made Programmatic Less Embarrassing. - ADOTAT with Pesach Lattin !
Digital ads are a little like confetti—thrown around in every direction with the hope some of it lands somewhere meaningful. But what if you had a way to ensure your brand’s confetti didn’t end up in the gutters of the web, next to clickbait, conspiracy theories, or other advertising black holes? Enter IAS Curation, brought […]
Audience Lists: The Ad World’s New Best Friend and Your Latest Digital Stalker - ADOTAT with Pesach Lattin !
Ever felt like an ad was so on-point it gave you goosebumps? You scroll past one too many kitchen remodel videos, and suddenly your feed is flooded with farmhouse sink ads, high-end Dutch ovens, and cutting boards that cost more than your mortgage. That’s advanced audience targeting at work, my friend. These ads aren’t just […]
Audience Store & AudienceProject: Finding Viewers Even After They Cut the Cord - ADOTAT with Pesach Lattin !
In a bold (and overdue) move, Audience Store has teamed up with AudienceProject to supercharge incremental reach for TV advertisers. This partnership is all about corralling the so-called “cord-cutter” crowd, using an arsenal of data to locate and engage viewers who’ve ditched linear TV in favor of OTT and CTV. If you’re wondering what incremental […]
The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great - ADOTAT with Pesach Lattin !
Les Binet isn’t just an advertising legend; he’s a no-nonsense guru of effectiveness who’s been schooling the industry for decades, calling out BS with all the elegance of a catapult through a stained-glass window. Forget the hype, the Silicon Valley buzzwords, and the latest tech fads: Les is here to remind everyone that advertising’s role […]
Brand vs. Performance? Why Not Both? How Your Budget Tug-Of-War Became a Power Couple - ADOTAT with Pesach Lattin !
Let’s ditch the worn-out trope of brand versus performance marketing. They aren’t enemies, they aren’t rivals, and they certainly aren’t frenemies. In fact, Tracksuit and TikTok’s recent Awareness Advantage study shows they’re more like that high-maintenance couple at a dinner party—constantly bickering over budget slices but secretly unstoppable when they work together. Turns out, when brand and performance […]
Scott Schiller’s Guide to the Mad World of Media, Advertising, and AdTech – Hold the Jargon, Double the Reality Check - ADOTAT with Pesach Lattin !
Scott Schiller is a man who’s seen it all – from the early days of television ads to the modern, hyper-complicated circus that is digital media. And let’s be clear, Scott’s got opinions. He’s made his mark as a media titan, ad tech innovator, and professor who somehow still finds time to remind the industry […]
Heather Macaulay’s MadTech Miracle Cure: Another “Game-Changer” - ADOTAT with Pesach Lattin !
Heather Macaulay, President at MadTech, is here to break down the adtech jungle with MadConnect, a platform that’s supposed to make the whole system finally “just work.” In an industry known for overpromising and underdelivering, that’s a pretty ambitious claim. But Heather is no stranger to ambitious claims—she’s got a resume stacked with big-name brands, […]
Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook - ADOTAT with Pesach Lattin !
Adam Brotman isn’t just your average tech executive; he’s the guy who put Starbucks on the digital map. From pioneering mobile ordering to scaling loyalty programs, Brotman turned Starbucks into a tech giant disguised as a coffee shop, cementing his role as a visionary in digital transformation. After a brief stint at J.Crew, Brotman has […]
From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up - ADOTAT with Pesach Lattin !
First off, let’s talk about the elephant in the boardroom. Since 2019, agency holding companies have seen their share of the U.S. media market take a nosedive, losing a significant chunk of their former dominance. That’s like Starbucks suddenly losing a third of its coffee sales to a hipster lemonade stand—unthinkable, yet here we are. […]
The TVOS Wars: Roku's Reign, Rivalries, and the Art of Losing Grip on Your Own Kingdom - ADOTAT with Pesach Lattin !
The so-called “TVOS Wars” might sound like something George Lucas would’ve dreamt up in his heyday, but make no mistake—this isn’t a Star Wars sequel. The battlefield? Our living rooms. The players? Roku, Samsung, Amazon, and, trailing behind with style but fewer wins, Apple TV. The prize? A multibillion-dollar market for programmatic Connected TV (CTV) […]
EXCLUSIVE: Why SambaTV is Buying Semasio - ADOTAT with Pesach Lattin !
Samba TV’s recent acquisition of Semasio is a headline-grabber in a market that’s all about survival of the smartest. This move isn’t just about padding Samba’s portfolio; it’s a power play positioning the company to dominate the Connected TV (CTV) and digital advertising landscapes. Ashwin Navin, Samba TV’s co-founder and CEO, says it best (or […]