Let’s talk about Zeta Global Holdings (NYSE: ZETA), a company that bills itself as a “leading omnichannel data-driven cloud platform.” Translation: they collect your data, analyze it, and sell it to businesses that want to know how to sell you more stuff. Sounds innocent enough, right? Well, not according to a new report from Culper […]

Performance Marketing Insider with Pace Lattin

19.11.2024

Zeta Global: AI Hype, Data Breaches, and Damage Control - ADOTAT with Pesach Lattin !

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,” has been spinning like a politician in a scandal. Accusations of shady practices, a public data breach, and a stock price in freefall have the company in full-on damage control mode. To top it off, they’re now sparring with short-seller Culper Research over claims that could […]

Performance Marketing Insider with Pace Lattin

20.11.2024

The AdTech Wizard of Odds: Gareth Holmes on Streaming Ads, Helicopters, and Unleashing Sweden’s Secret Sauce - ADOTAT with Pesach Lattin !

Adtech is often described as a wild west, but Gareth Holmes makes it sound more like Cirque du Soleil—complete with flaming chainsaws, gravity-defying stunts, and a standing-room-only audience. As VP of Strategy Media at SeenThis, Gareth isn’t just navigating the chaos; he’s orchestrating it with the flair of a conductor leading a symphony of algorithms. […]

Performance Marketing Insider with Pace Lattin

21.11.2024

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide? - ADOTAT with Pesach Lattin !

PubMatic has officially stepped into the lion’s den, announcing its partnership with Elon Musk’s X (formerly Twitter) as its first major SSP collaborator. The ad tech world is buzzing, debating whether this is a bold move toward innovation or an ill-fated march into the wreckage of a platform struggling with free-fall ad revenue and a […]

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Performance Marketing Insider with Pace Lattin

Marketing

Zeta Global: A Masterclass in Data Drama or Just Another Consent Con? - ADOTAT with Pesach Lattin !

Zeta Global: AI Hype, Data Breaches, and Damage Control - ADOTAT with Pesach Lattin !

The AdTech Wizard of Odds: Gareth Holmes on Streaming Ads, Helicopters, and Unleashing Sweden’s Secret Sauce - ADOTAT with Pesach Lattin !

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide? - ADOTAT with Pesach Lattin !

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Performance Marketing Insider with Pace Lattin