Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an open bar of binge-worthy dopamine hits. But, as Doug Shapiro’s sharp, no-BS research reveals, the revolution is out of cash and looking for a loan. Streaming doesn’t just monetize less—it barely monetizes at all. For every […]

Performance Marketing Insider with Pace Lattin

08.01.2025

The Good, the Bad, and the SPO-ly - ADOTAT with Pesach Lattin !

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path Optimization (SPO) is my love-hate relationship in ad tech personified. It’s the reason I fell for this industry’s maddening brilliance—and why it sometimes feels like a bad rom-com where no one learns their lesson. At its core, SPO promises efficiency, transparency, and accountability, and when […]

Performance Marketing Insider with Pace Lattin

08.01.2025

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID) - ADOTAT with Pesach Lattin !

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority in connection with investigations. CIDs may require the production of documents – including electronically stored information – or tangible things, the provision of testimony, and the providing of written responses to questions. A CID must state […]

Performance Marketing Insider with Pace Lattin

08.01.2025

Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense - ADOTAT with Pesach Lattin !

Recipients of FTC warning letters and notices of penalty offense should be on high alert and act quickly. Their advertising and marketing practices could be in violation of applicable legal regulations. What is an FTC Warning Letter? Federal Trade Commission “warning letters” are intended to warn companies that their conduct is likely unlawful and that […]

home›Performance Marketing Insider with Pace Lattin

Performance Marketing Insider with Pace Lattin

Marketing

Streaming’s Big Lie: The Future of TV Is Already Broke - ADOTAT with Pesach Lattin !

The Good, the Bad, and the SPO-ly - ADOTAT with Pesach Lattin !

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID) - ADOTAT with Pesach Lattin !

Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense - ADOTAT with Pesach Lattin !

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Performance Marketing Insider with Pace Lattin