The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path Optimization (SPO) is my love-hate relationship in ad tech personified. It’s the reason I fell for this industry’s maddening brilliance—and why it sometimes feels like a bad rom-com where no one learns their lesson. At its core, SPO promises efficiency, transparency, and accountability, and when […]

Performance Marketing Insider with Pace Lattin

08.01.2025

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID) - ADOTAT with Pesach Lattin !

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority in connection with investigations. CIDs may require the production of documents – including electronically stored information – or tangible things, the provision of testimony, and the providing of written responses to questions. A CID must state […]

Performance Marketing Insider with Pace Lattin

08.01.2025

Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense - ADOTAT with Pesach Lattin !

Recipients of FTC warning letters and notices of penalty offense should be on high alert and act quickly. Their advertising and marketing practices could be in violation of applicable legal regulations. What is an FTC Warning Letter? Federal Trade Commission “warning letters” are intended to warn companies that their conduct is likely unlawful and that […]

Performance Marketing Insider with Pace Lattin

16.01.2025

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty - ADOTAT with Pesach Lattin !

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just raise the bar—they throw it into orbit. Erin Levzow is one of those guests. From the moment she joined The ADOTAT Show, it was clear we were in the presence of brilliance. Erin is a marketing […]

home›Performance Marketing Insider with Pace Lattin

Performance Marketing Insider with Pace Lattin

Marketing

The Good, the Bad, and the SPO-ly - ADOTAT with Pesach Lattin !

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID) - ADOTAT with Pesach Lattin !

Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense - ADOTAT with Pesach Lattin !

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty - ADOTAT with Pesach Lattin !

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Performance Marketing Insider with Pace Lattin