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Dressing for autumn: Inspiration from older men – Permanent Style
By Erik Östling. As described in my earlier Permanent Style piece, Vanishing Style Icons, most of my inspiration doesn’t come from social media, Substacks or Patreons, but from the older men I see on the street. Today, I’ll use them again as examples of how to approach autumnal style. The...
A sneak peek of ‘An Informal Guide to Workwear’ – Permanent Style
By Manish Puri. When friend of PS Tony Sylvester told us he was publishing a new book, An Informal Guide to Workwear, we knew it would be beautifully written, eclectic in its coverage and as lovingly thorough in its depiction of the cultural zeitgeist as of the clothes that sprang...
Issue 2 of Permanent Style Magazine: Bigger, better, exclusiver – Permanent Style
The Autumn/Winter issue of our magazine is live today, and it’s an expansion on the first issue in many ways. The most important for me is that there are now five articles - plus the cover story - that are exclusive to the magazine. This was something I wanted to...
Clothes can be a journey of self discovery – Permanent Style
We’re used to saying on Permanent Style that clothes are a matter of self-expression. That you have no choice but to say something by the clothes you wear - but that’s also an opportunity to express yourself, to make active, enjoyable choices. This line of argument works for those who...
Why sartorialists should consider Stone Island – Permanent Style
Stone Island is a brand that I think a lot of readers overlook - I certainly did for a long time. Yet the heritage of ‘form through function’ and reworking traditional clothing is similar to a lot of other brands we cover. You also find that a lot of people...
Introducing: The brown English Tweed – Permanent Style
This might be my favourite material we’ve ever designed. A brown version of the English Tweed fabric first launched a couple of years ago, it’s dark and subtle, with great depths in the mix of brown and black, plus natural flecks of cream and biscuit that add varied texture. The...
The Intern: An unlikely menswear classic – Permanent Style
By Robbie Collin. Move over, American Gigolo. Make room, The Talented Mr Ripley. There’s a new menswear movie in town. I say new. In fact the film in question has been around for a decade, but despite attracting a sizeable cult following in that time – no less than Quentin...
The vibe of the winter: Lucas’s moodboard A/W 2025 – Permanent Style
By Lucas Nicholson. Hello! The first PS Moodboard went down well (bar a dodgy AI Diana) so I’ve been kindly asked to create another. We’re doing Autumn/Winter now, so it’s time to start really dressing: furry flannels, textural tweeds and capacious coats are the order of the season. The format...
Wearing shoes a shade lighter than trousers – Permanent Style
When I wore this new linen jacket from Sartoria Salino for the first time, I initially paired it with dark-brown loafers. The trousers were a dark grey/brown after all, and the default for sartorial dressing is generally to have shoes that are darker than the trousers. But that looked a...
Bespoke watch straps: Atelier du Bracelet Parisien (ABP) in Paris – Permanent Style
I have rather small wrists, to the extent that most watch straps are far too large for me. It’s usually OK with metal straps where links can be removed, but standard leather straps end up with a very long tail. I’ve had bespoke straps consistently made at Jean Rousseau in...
What I’m looking forward to wearing this winter (‘26) – Permanent Style
By Jamie Ferguson. As Jack Frost’s icy fingers slowly begin their wintery crawl across the nation, and that shivering breeze has us reaching for the warm comforts of wool and cashmere, fear not my brethren, for the Prince of Whimsy hath returned. In the immortal words of Mr Arnie Schwarzenegger...
Zurich menswear: Trunk, readers, VMC and lake swimming – Permanent Style
Last week we held an event for readers at Trunk in Zurich, signing books and the magazine, as well as bringing Wool Walkers so everyone could have a chance to try the new coat. It was a lovely evening, buzzy and fun, and I never tire of meeting the spectrum...
Our favourite Ghiaia products – meeting in Paris – Permanent Style
Davide Baroncini of Ghiaia is one of the most stylish men I know, but we hadn’t met in person until this summer in Paris, where Davide was showing out of a top-floor appartment in the city. Meeting hadn’t necessarily been required because Davide’s easygoing style comes across so well in...
The Diderot effect – healthy or not? – Permanent Style
By Ian Leslie. In 1766, when he was 53, the philosopher Denis Diderot came into some money. It was quite a shock. For most of his career, he had worked as a translator and editor, living austerely even as his reputation grew. He had produced his wildly successful - and...
How to dress like Tonne Goodman – Permanent Style
Tonne Goodman is an American fashion editor - for 20 years the fashion director at Vogue in the US and now the sustainability editor. She has always dressed in a particular uniform, and it’s a rather menswear one - white or black jeans, dark jackets or knits, loafers and a...
An ode to the Armani jacket – Permanent Style
By Dr John Potvin - the author of the book Giorgio Armani: Empire of the Senses and curator of the Instagram account @myarmaniarchive. A jacket can be very sensual if it has certain characteristics. Maybe a wider shoulder, a certain length, a fitted waist, or no waist at all. ...
Introducing: The Wool Walker – Permanent Style
Our new coat this winter is a wool/cashmere version of the popular Wax Walker. It’s a versatile coat that I think is the perfect year-round piece for the city, but also great with a knit and jeans at the weekend. We’re calling it, perhaps predictably, the Wool Walker. It has...
Cocktail rings and yellow diamonds: Chatting to Michael Rose – Permanent Style
“For me there is nothing more beautiful, more interesting and more tactile than vintage jewellery,” says Michael Rose, founder of the eponymous jewellery shops in the Burlington Arcade. This quotation stayed with me for a while after I interviewed Michael recently, I think because one of the things I wanted...
My vintage gold chain, and how to buy one – Permanent Style
A couple of years ago I bought a vintage gold chain, prompted initially by style considerations. One was the fact I wear so many fewer accessories - ties, handkerchiefs - despite still loving them as works of beauty, and of craft. Unfortunately they don’t say what I want to with...
Rock, Paper, Scissors: Nina Penlington Bespoke – Permanent Style
By Manish Puri. Sat by the window of The Red Lion just off Jermyn Street, Nina Penlington tells me what first led her to Savile Row: “My plan was to learn some tailoring skills and move into designing menswear. After about six weeks I realised that ain’t happening. Not everyone...
The removal of ‘de minimis’: Changes to the PS Shop for US readers – Permanent Style
As most of you will be aware, the current US government has been changing tariffs and duties in recent months. As some US customers will probably be aware, a new change comes in today - the end of the ‘de minimis’ rule. Under that rule, US consumers paid no duties...
The pre-owned sale on Saturday – and Zurich, Rubato events – Permanent Style
This coming Saturday we will be trying a new type of PS event - a pre-owned clothing sale. Everyone accumulates too many clothes when they love menswear, and finding a way to give them a new, loving home is both useful and responsible. The idea with the event is that...
Andrew: My journey in bespoke tailoring – Permanent Style
Our regular reader Andrew has contributed to many PS discussions over the years about bespoke, and given valuable advice to readers on both cloth and tailors. So I asked him to rewind a little and describe his whole experience from start to finish, with all the advice he could think...
The cream of the crop: My favourite off-white shirts – Permanent Style
By Manish Puri. Readers might have noticed that I’m quite fond of a light shirt. *Not honest enough. A breakthrough won’t come if you stay in denial* Readers, if I could be any animal I’d be a cat, the cat that got the cream…shirt. *What the hell are you jibbering...
Canons bespoke oxfords: Review – Permanent Style
I covered the English bespoke shoemaker Canons a while ago, explaining their evolution from the team that was Foster & Son on Jermyn Street, and promising to review the brown-suede oxfords they made for me. Well they’re ready, I’ve been wearing them for a couple of months, and they are...
The Cinabre ‘Suites’ in Paris – Permanent Style
When we went to Paris recently to visit makers and shows (such as Man/Woman) I had the chance to stay in one of the Cinabre suites, which I’ve been wanting to do for ages. Some of the reasons for this are menswear-related. Most obviously, the rooms are above Cinabre itself,...
The bespoke style of Atelier Arena – Permanent Style
By Aleks Cvetkovic. In bespoke tailoring terms, Tom Arena (above) has pulled off a clever trick. From his chic St James’s studio, he’s created a brand that is quietly enigmatic, sought after by all manner of high-powered creatives including Iwan Wirth, Hamish Bowles and Stephen Graham among others. When you...
Can I wear this to the office? – Permanent Style
I get this question from readers quite a bit, and I think it reveals something about how they can focus on their inner world more than the external one. Because the obvious reaction is: how would I know? I don’t work in your office, I don’t know what other people...
Three eyewear brands recommended by Astrologo Ottica – Permanent Style
By Manish Puri. While on holiday in Italy a few years ago, I wanted to find some beautiful sunglasses, because is there any country that’s done more for the accessory? Both in terms of manufacturing and cultural positioning. Was it too much to hope I too could swan about the...
An Introduction to Thai Silk – Permanent Style
By Manish Puri. On my recent trip to Thailand in celebration of my girlfriend’s birthday, in between attending three menswear dinners, documenting all of my outfits, and getting bitten by a snake, we actually managed to find time to do a couple of things that she wanted to do. I...
A summer holiday capsule wardrobe – Permanent Style
We’ve done a few of these capsule wardrobes over the years, but I’ve never done one about my summer holidays. Manish has, but most of the time my family holidays have been covered in the ‘Holiday snaps’ series. Do look at those for more inspiration. This capsule collection is for...
Autumn/Winter 25 on the Permanent Style shop – Permanent Style
Hello readers, Here’s our normal update on what’s coming into the PS Shop over the next few months. There are a couple of exciting new things, then restocks and new colours in the existing pieces. Feel free to ask any and all questions in the comments below - chances are...
The background to Permanent Style – video interview – Permanent Style
It's easy to think that everyone knows the story of Permanent Style by now. How a struggling young boxer worked for a pittance in order to get his shot at the big time, and was finally given his chance when...Oh no wait, that's Rocky. How a guy on a...
What artists wear, as projection and performance – Permanent Style
by Philipp Fröhlich. The artist is one of the most enduring archetypes of personal style - romanticised, quoted, and frequently featured in the fashion world. Part of this appeal lies in the cultural cachet artists carry: collaborations such as Yayoi Kusama with Louis Vuitton lend collections a visual identity that...
The PS Summer Wardrobe: A Care Guide – Permanent Style
We know the PS reader takes almost as much pleasure in caring for his clothes as he does wearing them. I said almost! When we launch a new product therefore, we try to provide as much information as we can on how best to look after it. Sometimes, however, that’s...
New events: Casatlantic, J.Mueser, Subdial, pre-owned – Permanent Style
Autumn in the PS Showroom in London is going to be busy. We have Assisi coming back, the normal Permanent Style pop-ups in London and New York, and three new events: J.Mueser, Casatlantic and a pre-owned clothing sale. Plus the watch site Subdial are the PS special guests in London....
Who are my favourite made-to-measure tailors? – Permanent Style
A few readers asked for this piece after I did my article on my favourite bespoke tailors of all time last year. I haven’t tried as many made-to-measure as bespoke - 20 rather than 60 - but it’s still a good number in terms of pricing, style and geography. Enough...
Gaziano & Girling made-to-order shoes: Review – Permanent Style
I said last year that we would cover more made-to-measure and made-to-order services on Permanent Style, as a way to broaden the coverage more beyond bespoke. Recently that has included MTO shirts at The Anthology and Bryceland’s, as well as MTM tailoring at the latter. Just as important as any...