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La Bowtique: The Accessories – Permanent Style
By Manish Puri. At the end of 2024 I received and reviewed an MTM dinner suit commission from Mickael at La Bowtique. The one-line summary was that, on a like-for-like basis (ie comparing this first commission to other first makes), I’d rank La Bowtique among the better MTM tailors I’ve...
Postcards from Thailand – Permanent Style
By Manish Puri. There’s a scene in Frasier where Niles is packing some clothes to keep at his girlfriend Daphne’s place, for the morning after the nights he stays over. Daphne, becoming increasingly concerned that she doesn’t have enough spare room in her closet, asks: “Isn't there anything you can...
The new Linen Overshirt in India – Permanent Style
I mentioned in the cotton-crewnecks article last week that I enjoyed wearing tan accessories a lot during my recent trip to India. This might seem like a small thing, but when you get into a routine with clothing, anything that suddenly gives a twist to the wardrobe is refreshing. In...
How hand-loomed madras is made: A visit to OMTC, Chennai – Permanent Style
We’ve written about Original Madras Trading Company before. Manish did an article last year explaining the history of the company - including its much larger manufacturing parent - and how it has resurrected hand-loomed madras in India. But there’s nothing quite like seeing it in person for the significance to...
The Rondini British sandal: A review from the road – Permanent Style
By Manish Puri. By the time you read this I will have returned from my first-ever trip to Thailand, a glorious fortnight spent in Bangkok and some of the southern islands including Ko Pha Ngan and Ko Tao - both of which are popular with backpackers, the latter renowned for...
The culture and colour of Chennai – Permanent Style
In the old areas of Chennai, you’ll often see a brightly painted deity on the corners of the streets. It’s not primarily an expression of piety, however - its main goal is to stop people pissing there. No matter how desperate or secular you might be, you’re unlikely to urinate...
Hand-framed cotton crewnecks in stock – with new colours – Permanent Style
I’ve been surprised at how popular these cotton crewnecks have been among our friends: they rival the black/white Donegal for the PS piece I’ve seen worn most often. Perhaps it’s because a few of them run hot, and it’s a good way to wear a chunky knit without overheating. But...
Starting from scratch: The Whitcomb & Shaftesbury workshop, Chennai – Permanent Style
One of the things that has impressed me most over the years with my Whitcomb & Shaftesbury tailoring is how consistent it has been. That might not seem like the most exciting thing to praise, but it happens surprisingly often that an English tailor looks at a fitting garment and...
Stewart Christie: Preserving Scottish bespoke in Edinburgh – Permanent Style
Eric Musgrave is a friend, the former editor of Drapers and the author of the book Sharp Suits. He recently moved to the north of England and has been getting to know many of the makers and manufacturers there and across the border into Scotland. So I asked him to...
Permanent Style magazine is live! – Permanent Style
The first issue of our new magazine, Permanent Style, is now available to buy. Which is a relief, given the number of people who have asked about where to do so since we announced it two weeks ago. You can buy: Online on the PS Shop - it is there...
A guide to pure-silk tailoring – Permanent Style
Silk used to be more commonly seen in tailoring than it is today. That’s in large part because quality silk has become so expensive, but also I think because we’re less used to seeing it around – even on bespoke customers, let alone other people. The preconceptions people will...
A&S Haberdashery introduces ready-made tailoring – Permanent Style
In the past few weeks, the Anderson & Sheppard Haberdashery has introduced ready-to-wear, unstructured tailoring for the first time. This is interesting to explore, because one of the first things the team said when they opened the Haberdashery was that they wouldn’t do any tailoring as it was too close...
What I’m looking forward to wearing this summer – Permanent Style
By Jamie Ferguson. I’m back baby. Ya miss me? It’s only been what six months? Speaking of months they sure are getting warmer and that can mean only one thing… It’s time to shave all your knee hair off ‘cause shorts season is fast approaching, but have no fear as...
Pre-order open for Cashmere Crewnecks and Rugbys – Permanent Style
It was wonderful to see the response to the first pre-order a couple of weeks ago, for the Donegal coats and Indulgent Cardigans. The camelhair and dark-grey Donegal coats in particular have almost sold out (we only have a certain amount of cloth ordered) which is wonderful. That window closes...
RM Williams: An interview with Paul Grosmann – Permanent Style
The CEO of RM Williams was over recently, as part of a company focus on the UK – they recently opened shops in Marlow and Cambridge, and are planning others. I took the opportunity to interview the CEO Paul Grosmann, as I was interested to hear about the challenges of...
Announcing: Permanent Style magazine – Permanent Style
I told you a lot of exciting things were happening this year. In two weeks’ time we will be releasing our first proper magazine - called, of course, Permanent Style - to readers and shops, but also newsagents and book shops. It will come out twice a year, in March...
Valuing the people in the product – Permanent Style
There is an old saying that you can tell a lot about someone by how they treat waiters. Actually it probably extends to anyone that serves you - bus drivers, bar staff, shop staff. The thinking is that if a seemingly nice, charming person is rude and patronising to someone...
Loden: The cloth, the coat, the history – Permanent Style
By Bernhard Roetzel. I was pretty convinced that Permanent Style readers wouldn’t need an explanation of the term ‘Loden’. Still, I wondered whether a very English retailer like Cordings felt the need to define the word, so I searched it their website. I found 27 products made of Loden there,...
The surprising influence of the Duffer of St George – Permanent Style
When I was growing up, the ‘Duffer’ of St George meant hoodies. You saw them on people like Jamie Oliver and David Beckham, and ripped off in every street market. It seemed to be the definition of an empty hype brand. But that was the tail end of the Duffer...
Pre-order open on Donegals and Indulgent cardigans – Permanent Style
The pre-order period starts today for two PS products: the Donegal raglan-sleeved overcoat and the 12-ply cashmere piece we call the Indulgent Shawl-Collar Cardigan. The point of doing a pre-order is that it enables us to offer more colours and more sizes. We couldn’t hold all of these in stock,...
The versatility of the camel coat – Permanent Style
The pre-order for the PS Donegal coats, including this one, will open on Monday. Details in an article then. Instinctively, you wouldn't think a camel-coloured coat (whether actual camelhair or not) would be that versatile. It's not the business standard navy or grey, or the more rural brown or green....
De Bonne Facture: More like themselves – Permanent Style
I’ve known the brand De Bonne Facture for a long time, seeing them at stockists like Trunk and No Man Walks Alone over the years, and chatting to the founder Déborah Neuberg over dinner or at Pitti. I’ve also admired their philosophy when it comes to materials and manufacturing. Most...
Dark Ivy – Permanent Style
A friend referred to this outfit as ‘dark Ivy’ recently, and I liked the idea. Traditional Ivy style has much to recommend it today, particularly the way it mixes sportswear and tailoring together. I set out the ways I like that attitude in this post a couple of years ago. ...
August Special coming to UK for first time (and Assisi drinks next week) – Permanent Style
The thing I was most excited about doing with our new PS Showroom (other than picking carpet colours, obviously) was helping brands come to London. Doing a pop-up is not cheap or easy, so helping someone do so affordably and with local advice is appreciated. We certainly appreciate it when...
A contrasting view: Mixing dark trousers with light tops – Permanent Style
By Manish Puri. When I started to wear more tailored clothing - and it won’t surprise you to learn that coincided with when I began to read PS regularly - it seemed to me that the epitome of elegance was the ability to mix darker jackets with lighter coloured trousers. ...
Announcing: The Permanent Style Showroom – Permanent Style
So this is pretty exciting. We've just completed on our first physical space for Permanent Style - a showroom and office on Harley Street, a couple of blocks from Oxford Circus. The plan is that this will have two functions: an office for me, Lucas and the increasing number of...
Assisi double-breasted navy blazer: Review – Permanent Style
I’ve settled into a bit of a rhythm with Korean tailors Assisi now. I love their soft-but-elegant style, I trust their fit and execution, and I know their double-breasted in particular is something I wear the hell out of. So my next commission was a navy-cashmere double-breasted jacket. I’ve always...
Meyrowitz, a workshop in the Thames – or, the best way to get glasses made for you – Permanent Style
There are quite a few islands in the Thames, once you get out beyond Hammersmith to the west. Most of them aren't used for much other than boat clubs, but Platt’s Eyott is a an exception. There's an industrial area with workshops and recording studios, boats moored around the perimeter....
Spring/Summer 25 on the Permanent Style shop – Permanent Style
Hello lovely readers, Here’s our regular update on what’s coming into the PS Shop over the next few months. There are one or two new things, but mostly restocks and new colours in the existing, popular pieces. Feel free to ask any and all questions in the comments below -...
Tommy & Giulio Caraceni bespoke tailoring: Review – Permanent Style
Last year, I wrote about how one of my favourite tailors in Milan - Ferdinando Caraceni - was closing. It was an interesting article about the challenges of running a bespoke tailor today, but sad for all the customers that had built up a relationship with F Caraceni over the...
The Permanent Style awards 2025: Results – Permanent Style
Three weeks ago, we ran our annual Permanent Style awards where you, lovely readers, voted for your favourite brands and favourite things. There were over 400 responses - on the article and on social - and I’ve produced some of the results below. The category I was most interested in...
The three-way suit: Breaking up a suit into jacket and trousers – Permanent Style
There are certain articles that arise from readers asking about a topic again and again. Or rather from the fact that when they ask, I don’t have an obvious place to point them to, so I have to repeat the same advice. This is one of these articles. Suits are...
Bespoke mohair suit from J Mueser: Review – Permanent Style
I commissioned this suit from J Mueser in New York last year - in black mohair, using the bespoke service they offer alongside the normal (and more commonly used) made-to-measure. The idea was to explore different ways of using mohair, given all its performance virtues (sharp, strong, breathable) discussed in...
Assisi coming to London for the first time – Permanent Style
Assisi, the Korean tailors I have enjoyed using so much over the past year, have announced they are coming to London for the first time. They will be here at the end of February, from Friday February 28th to Sunday March 2nd. The location is yet to be confirmed, but...
The different kinds of sale – Permanent Style
We're doing our first ever sale on the PS Shop today. I thought it would make a good subject for a post as well, as I find the psychology and perception of sales interesting. People that are into crafted clothing (such as myself) are naturally sceptical of sales. There are...
Reader profile: Bent – Permanent Style
Outfit 1: Green cord suit Suit: Schaap tailors, green 700g Holland & Sherry cord Jumper: De Bonne Facture Shirt: J Press Tie: Drake’s Shoes: Alden cordovan, modified last Socks: Frans Boone Watch: 1960s IWC Hi Bent. How would you describe what you do? I’d say I find it hard to...
Paul’s Permanent Style watches – Permanent Style
By Paul Croughton Not so long ago, Simon and I were discussing watches – specifically what would make a ‘Permanent Style watch’. As both a PS reader of well over a decade and a watch enthusiast and collector, I saw this as a welcome, if dangerous, opportunity to get sucked...
Removing the white stitch on a new coat – Permanent Style
I am not, by nature, a confrontational person. But there is something clothing-related that forces me to confront strangers, and in fact in some ways to criticise them. It hasn’t always gone well. Some brands use white basting thread to sew a small tacking ‘X’ on the vents of their...