Cifonelli have a developed a new style of jacket that is the most unstructured they’ve done. They call it a ‘scarf’ jacket, though the name in English is a little misleading - in French it’s ‘foulard’, which captures the light, flyaway silk they have in mind. It has no canvas...

Permanent Style

20.06.2025

Finally getting it right: The tobacco linen suit – Permanent Style

Over time, I am certainly dressing better - more tastefully, more expressively and more personally - but there are ups and downs. The trend might be upwards, but it’s still a scatter diagram. My history with tobacco-linen suits is a good example. I’ve loved that colour in linen ever since...

Permanent Style

23.06.2025

Picasso’s tailor: How Michel Sapone embodied the artist’s spirit in clothing – Permanent Style

By Marcos Eliades. The story of Pablo Picasso’s tailor is a fascinating one. Long a fan of tailoring, Picasso eventually came to trust the Neapolitan tailor Michel Sapone completely, feeling he embodied the artist’s own eccentric and groundbreaking spirit. This led to bold, original designs, and the incorporation of new...

Permanent Style

25.06.2025

How the Permanent Style Madras was woven – Permanent Style

On Friday we’ll be launching our hand-woven Madras shirts, a collaboration we’re really proud of - both because of the people we visited in Chennai that made it so authentically, and because of the unique comfort and quality of the cloth. It’s not been an easy process. Hand-loomed cloth is...

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Permanent Style

Fashion & Style

The Cifonelli ‘foulard’ jacket – Permanent Style

Finally getting it right: The tobacco linen suit – Permanent Style

Picasso’s tailor: How Michel Sapone embodied the artist’s spirit in clothing – Permanent Style

How the Permanent Style Madras was woven – Permanent Style

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Permanent Style