The luxury automotive sector showed significant resilience over 2020 as the Covid pandemic broke out. While the wider sector has been faltering in its recovery, the luxury segment kept growing in the

RccDB Cars

30.11.2022

Gender Equality: Women in Automotive and Motorsport - RccDB Cars - Automotive | Business | Research

In occasion of the International Women's Day, here is a review of the woman's figure in automotive and motorsport with improvements and problems in the 2020s.

RccDB Cars

30.11.2022

McLaren enters Formula E: into the Future of Motorsport - RccDB Cars - Automotive | Business | Research

McLaren expands its motorsport strategy by entering the Formula E with the acquisition of Mercedes EQ team, and gains development and marketing opportunities

RccDB Cars

30.11.2022

McLaren’s Strategy Into 2022: A 5 Forces Analysis - RccDB Cars - Automotive | Business | Research

A review of McLaren's business results in 2021 and potential strategy through the Porter's 5 Forces framework to move toward electrification and into 2022

RccDB Cars

30.11.2022

Aston Martin Sustainability Strategy: Going Racing Green - RccDB Cars - Automotive | Business | Research

Aston Martin publishes its updated and enhanced sustainability strategy called Racing.Green. that accompanies another important change in the brand's leadership

RccDB Cars

30.11.2022

Mercedes Vision EQXX and the EV Battery Challenge - RccDB Cars - Automotive | Business | Research

Mercedes talks about Vision EQXX with 1000 km of range and slippery design, which gives an indication of its business strategy for electric vehicles evolution

RccDB Cars

30.11.2022

Lamborghini Releases Huracán Tecnica: Are Sports Cars losing their appeal? - RccDB Cars - Automotive | Business | Research

Lamborghini unveils the Huracán Tecnica while the sports car is declining in a market that favours SUVs, is it going to happen to top-end luxury cars too?

RccDB Cars

30.11.2022

Ferrari Purosangue: Business Strategy with Product Diversification - RccDB Cars - Automotive | Business | Research

An analysis of Ferrari product diversification strategy with a focus on the upcoming SUV Purosangue as the OEM posts record sales and financial results for 2021

RccDB Cars

30.11.2022

Bentley Beyond100 Strategy: 3D Printing in Automotive - RccDB Cars - Automotive | Business | Research

Bentley announced a £3 million investment in Additive manufacturing capabilities that plays into its Beyond100 sustainability business and marketing strategy

RccDB Cars

30.11.2022

Lotus’s first SUV Eletre and China’s strategy for Europe - RccDB Cars - Automotive | Business | Research

Lotus revealed its first electric SUV which diverges from the brand ethos but shows its strategy for the future and its importance for the parent company Geely

RccDB Cars

30.11.2022

AMG’s First Pop-up Store: Car Dealerships Changing for Good - RccDB Cars - Automotive | Business | Research

AMG opens its first pop-up store and reflects a trend with automakers finding new and digitalised sales models, while traditional dealerships change forever

RccDB Cars

30.11.2022

Luxury automotive Q1 2022: diversification and changing management - RccDB Cars - Automotive | Business | Research

In Q1 2022 the automotive industry suffers a severe loss of business while the luxury segment grows, and companies expand their strategies and product line

RccDB Cars

30.11.2022

Aston Martin Strategy: Project Horizon and Future Vision - RccDB Cars - Automotive | Business | Research

Aston Martin posts strong results for 2021 and brings forward its Project Horizon business strategy that looks at improving many aspects to face new challenges

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RccDB Cars - Automotive

Automotive Luxury Market in 2022: The Growth Continues - RccDB Cars - Automotive | Business | Research

Gender Equality: Women in Automotive and Motorsport - RccDB Cars - Automotive | Business | Research

McLaren enters Formula E: into the Future of Motorsport - RccDB Cars - Automotive | Business | Research

McLaren’s Strategy Into 2022: A 5 Forces Analysis - RccDB Cars - Automotive | Business | Research

Aston Martin Sustainability Strategy: Going Racing Green - RccDB Cars - Automotive | Business | Research

Mercedes Vision EQXX and the EV Battery Challenge - RccDB Cars - Automotive | Business | Research

Lamborghini Releases Huracán Tecnica: Are Sports Cars losing their appeal? - RccDB Cars - Automotive | Business | Research

Ferrari Purosangue: Business Strategy with Product Diversification - RccDB Cars - Automotive | Business | Research

Bentley Beyond100 Strategy: 3D Printing in Automotive - RccDB Cars - Automotive | Business | Research

Lotus’s first SUV Eletre and China’s strategy for Europe - RccDB Cars - Automotive | Business | Research

AMG’s First Pop-up Store: Car Dealerships Changing for Good - RccDB Cars - Automotive | Business | Research

Luxury automotive Q1 2022: diversification and changing management - RccDB Cars - Automotive | Business | Research

Aston Martin Strategy: Project Horizon and Future Vision - RccDB Cars - Automotive | Business | Research

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