Porsche recently shared an official announcement detailing its strategy for the foreseeable future. At first sight, it could look like the company is going back on its electrification plans after a fe

RccDB Cars

29.09.2025

Ferrari reinforces the celebration of its heritage with modern vehicles - RccDB Cars - Automotive | Business | Research

A while back I reviewed a trend consolidating in the luxury automotive industry that saw established automakers drawing from their heritage to create distinctive designs and perpetuate the values that

RccDB Cars

25.08.2025

Is China moving away from European Luxury? - RccDB Cars - Automotive | Business | Research

Over the past 10 years, the luxury car market has grown consistently, with several brands growing to financial and sales volume peaks in their history. Yearly Luxury Vehicle Sales (2014-2024) 

RccDB Cars

16.06.2025

Marketing Racing #15: Ferrari goes sailing - RccDB Cars - Automotive | Business | Research

In a different phase for the luxury automotive sector, where marketing diversification is changing for different brands (as discussed in Is luxury automotive marketing changing?), at the beginnin

RccDB Cars

27.05.2025

New Online Course Available Now - RccDB Cars - Automotive | Business | Research

Following up on the first half of the Luxury Automotive Strategy and Marketing online course published a while back, the second half is now available on Udemy at the link HERE.As for the previous one,

RccDB Cars

24.04.2025

Is luxury automotive marketing changing? - RccDB Cars - Automotive | Business | Research

Times of uncertainty and overall luxury market slowdown as highlighted in previous articles have brought difficulties to several brands in the segment. However, regardless of current and recent succes

RccDB Cars

18.03.2025

Can Aston Martin become profitable in 2025? - RccDB Cars - Automotive | Business | Research

Aston Martin is another luxury automaker that has gone through significant changes in a short time. After the IPO, and the difficult pandemic period sales and financial performance suffered a slowdown

RccDB Cars

19.02.2025

Maserati: What went wrong? - RccDB Cars - Automotive | Business | Research

2024 has been a difficult year for Stellantis’ top-tier luxury brand despite undergoing a deep image renewal with a new product line to match. A while back I wrote about Maserati’s renovated marketin

RccDB Cars

13.01.2025

Are Luxury Performance EVs Dead in 2025? - RccDB Cars - Automotive | Business | Research

2024 was a complex year for the automotive industry, with legacy automakers losing significant ground either in EV market shares, financial results, or both. This is due to several factors affecting t

RccDB Cars

19.11.2024

Has Luxury Automotive Peaked in 2024? - RccDB Cars - Automotive | Business | Research

2024 has seen mixed results so far for luxury automotive companies, with brands continuing their strong performances (albeit with an ever-shifting business model), others that are stabilising, and oth

RccDB Cars

17.10.2024

New Luxury Automotive: Going Beyond Performance? - RccDB Cars - Automotive | Business | Research

The current luxury automotive landscape is shaped by a specific trend that has influenced various players and could increasingly define new products in the near future. In a way, it might even seem li

RccDB Cars

16.04.2023

Automotive Luxury Market in 2022: The Growth Continues - RccDB Cars - Automotive | Business | Research

The luxury automotive sector showed significant resilience over 2020 as the Covid pandemic broke out. While the wider sector has been faltering in its recovery, the luxury segment kept growing in the

RccDB Cars

30.11.2022

Gender Equality: Women in Automotive and Motorsport - RccDB Cars - Automotive | Business | Research

In occasion of the International Women's Day, here is a review of the woman's figure in automotive and motorsport with improvements and problems in the 2020s.

RccDB Cars

30.11.2022

McLaren’s Strategy Into 2022: A 5 Forces Analysis - RccDB Cars - Automotive | Business | Research

A review of McLaren's business results in 2021 and potential strategy through the Porter's 5 Forces framework to move toward electrification and into 2022

RccDB Cars

30.11.2022

Lamborghini Releases Huracán Tecnica: Are Sports Cars losing their appeal? - RccDB Cars - Automotive | Business | Research

Lamborghini unveils the Huracán Tecnica while the sports car is declining in a market that favours SUVs, is it going to happen to top-end luxury cars too?

RccDB Cars

30.11.2022

Aston Martin Sustainability Strategy: Going Racing Green - RccDB Cars - Automotive | Business | Research

Aston Martin publishes its updated and enhanced sustainability strategy called Racing.Green. that accompanies another important change in the brand's leadership

RccDB Cars

30.11.2022

AMG’s First Pop-up Store: Car Dealerships Changing for Good - RccDB Cars - Automotive | Business | Research

AMG opens its first pop-up store and reflects a trend with automakers finding new and digitalised sales models, while traditional dealerships change forever

RccDB Cars

30.11.2022

Lotus’s first SUV Eletre and China’s strategy for Europe - RccDB Cars - Automotive | Business | Research

Lotus revealed its first electric SUV which diverges from the brand ethos but shows its strategy for the future and its importance for the parent company Geely

RccDB Cars

30.11.2022

Aston Martin Strategy: Project Horizon and Future Vision - RccDB Cars - Automotive | Business | Research

Aston Martin posts strong results for 2021 and brings forward its Project Horizon business strategy that looks at improving many aspects to face new challenges

RccDB Cars

30.11.2022

Bentley Beyond100 Strategy: 3D Printing in Automotive - RccDB Cars - Automotive | Business | Research

Bentley announced a £3 million investment in Additive manufacturing capabilities that plays into its Beyond100 sustainability business and marketing strategy

RccDB Cars

30.11.2022

Mercedes Vision EQXX and the EV Battery Challenge - RccDB Cars - Automotive | Business | Research

Mercedes talks about Vision EQXX with 1000 km of range and slippery design, which gives an indication of its business strategy for electric vehicles evolution

RccDB Cars

30.11.2022

Ferrari Purosangue: Business Strategy with Product Diversification - RccDB Cars - Automotive | Business | Research

An analysis of Ferrari product diversification strategy with a focus on the upcoming SUV Purosangue as the OEM posts record sales and financial results for 2021

RccDB Cars

30.11.2022

McLaren enters Formula E: into the Future of Motorsport - RccDB Cars - Automotive | Business | Research

McLaren expands its motorsport strategy by entering the Formula E with the acquisition of Mercedes EQ team, and gains development and marketing opportunities

RccDB Cars

30.11.2022

Luxury automotive Q1 2022: diversification and changing management - RccDB Cars - Automotive | Business | Research

In Q1 2022 the automotive industry suffers a severe loss of business while the luxury segment grows, and companies expand their strategies and product line

home›RccDB Cars›Automotive

RccDB Cars - Automotive

Porsche’s vision beyond electrification? - RccDB Cars - Automotive | Business | Research

Ferrari reinforces the celebration of its heritage with modern vehicles - RccDB Cars - Automotive | Business | Research

Is China moving away from European Luxury? - RccDB Cars - Automotive | Business | Research

Marketing Racing #15: Ferrari goes sailing - RccDB Cars - Automotive | Business | Research

New Online Course Available Now - RccDB Cars - Automotive | Business | Research

Is luxury automotive marketing changing? - RccDB Cars - Automotive | Business | Research

Can Aston Martin become profitable in 2025? - RccDB Cars - Automotive | Business | Research

Maserati: What went wrong? - RccDB Cars - Automotive | Business | Research

Are Luxury Performance EVs Dead in 2025? - RccDB Cars - Automotive | Business | Research

Has Luxury Automotive Peaked in 2024? - RccDB Cars - Automotive | Business | Research

New Luxury Automotive: Going Beyond Performance? - RccDB Cars - Automotive | Business | Research

Automotive Luxury Market in 2022: The Growth Continues - RccDB Cars - Automotive | Business | Research

Gender Equality: Women in Automotive and Motorsport - RccDB Cars - Automotive | Business | Research

McLaren’s Strategy Into 2022: A 5 Forces Analysis - RccDB Cars - Automotive | Business | Research

Lamborghini Releases Huracán Tecnica: Are Sports Cars losing their appeal? - RccDB Cars - Automotive | Business | Research

Aston Martin Sustainability Strategy: Going Racing Green - RccDB Cars - Automotive | Business | Research

AMG’s First Pop-up Store: Car Dealerships Changing for Good - RccDB Cars - Automotive | Business | Research

Lotus’s first SUV Eletre and China’s strategy for Europe - RccDB Cars - Automotive | Business | Research

Aston Martin Strategy: Project Horizon and Future Vision - RccDB Cars - Automotive | Business | Research

Bentley Beyond100 Strategy: 3D Printing in Automotive - RccDB Cars - Automotive | Business | Research

Mercedes Vision EQXX and the EV Battery Challenge - RccDB Cars - Automotive | Business | Research

Ferrari Purosangue: Business Strategy with Product Diversification - RccDB Cars - Automotive | Business | Research

McLaren enters Formula E: into the Future of Motorsport - RccDB Cars - Automotive | Business | Research

Luxury automotive Q1 2022: diversification and changing management - RccDB Cars - Automotive | Business | Research

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