Aston Martin is another luxury automaker that has gone through significant changes in a short time. After the IPO, and the difficult pandemic period sales and financial performance suffered a slowdown

RccDB Cars

24.04.2025

Is luxury automotive marketing changing? - RccDB Cars - Automotive | Business | Research

Times of uncertainty and overall luxury market slowdown as highlighted in previous articles have brought difficulties to several brands in the segment. However, regardless of current and recent succes

RccDB Cars

27.05.2025

New Online Course Available Now - RccDB Cars - Automotive | Business | Research

Following up on the first half of the Luxury Automotive Strategy and Marketing online course published a while back, the second half is now available on Udemy at the link HERE.As for the previous one,

RccDB Cars

16.06.2025

Marketing Racing #15: Ferrari goes sailing - RccDB Cars - Automotive | Business | Research

In a different phase for the luxury automotive sector, where marketing diversification is changing for different brands (as discussed in Is luxury automotive marketing changing?), at the beginnin

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Can Aston Martin become profitable in 2025? - RccDB Cars - Automotive | Business | Research

Is luxury automotive marketing changing? - RccDB Cars - Automotive | Business | Research

New Online Course Available Now - RccDB Cars - Automotive | Business | Research

Marketing Racing #15: Ferrari goes sailing - RccDB Cars - Automotive | Business | Research

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