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Advertising, merchandising and publishing
You read that right. At the impressive age of 26, Rio was in charge of the creative direction for all the advertising, merchandising and publishing for the Star Wars trilogy of films. Now, she co-owns a branding and marketing agency and expresses three crucial steps to securing success.
4 Biggest Marketing Mistakes
Mistake #1: The CEO, COO, CTO, Sales VP, Public Relations Co. and Product Technologists think that they are Marketers. It is very important to have these people involved in the planning and development process, but they should not be directing, creating or deciding upon final content.
Social media marketing strategy
More social platforms opening themselves up to selling advertising space, you would think that the field is ripe to increase online purchase sales. However, social media may not be as well paired to ads you think. And this calls for a different social media marketing strategy.
How to use Twitter successfully
Twitter can be a great asset for both personal and business purposes. Most people already know how to keep a successful personal Twitter account… (Use humor, tweet selfies and try not to get in fights with Justin Bieber fans). But do you know how to use Twitter successfully for your company?
Marketing to baby boomers
On my birthday, my grandmother sent me a Happy Birthday text message and wrote on my Facebook wall. She is more on top of her LinkedIn account than I am. These days, women like my grandmother use the Internet, social media, and technology to not only communicate but to shop.
Marketing to Generation X
Generation-X is that smaller generation smothered between Baby Boomers and Millennials that lacks the attention it deserves. Sure they might be the second smallest adult generation in the United States, but affluent Gen-X'ers have deeper pockets than their younger and older counterparts.
Useful tools among marketers
Google Glass, the wearable computer with an optical head-mounted display, may become one of the most useful tools among marketers to gather data with. With the Glass Explorer program underway, Google continues to develop additional functionality to the Glass, especially within advertising.
Marketing To Women
Moms adopt technologies faster than the average American (Punchbowl). 25% of Moms regard themselves as technology experts. Digital Mom’s love for technology is deep. So deep that 49% of married digital moms would give up their engagement ring before giving up their personal technology (McCann).
How To Advertise To A Millennial
I have been reading a lot of posts all across the Internet suggesting how to advertise and communicate company’s brand, product or services to Millennials. Unfortunately, the majority of these posts are written by non-Millennials. I am a living, breathing, college grad millennial.
Non-Profit Website Development
Recent surveys have shown that non-profit organizations have some work to do. Young donors, generally born between 1979 and 1994, are getting more choosey with their philanthropic endeavors. The survey showed that they are tuning out when an organization's website isn't regularly updated.
Marketing for nonprofits
Your organization should have an internal staff that includes at bare minimum, an Executive Director or Development Director and a Marketing Manager or Marketing Coordinator for support. This internal staff usually directs marketing work and the actual elements are often created externally.
Marketing Disasters In Chinglish
Sometimes the missing link between a brand and the hearts of the Chinese people is not habitual, but lingual. What a brand positions itself as in the West means an altered version of itself in the East. Why? Because words are like humans: what counts is what's on the inside.