As a brand and business marketing professional I see most CMO’s, Marketing VPs and Directors expected to seek opportunities to grow, bring brand visions and missions alive, create amazing target market experiences, connect purpose to business outcomes, utilize new technologies, and more. There’s pressure to show results while acting as coach, quarterback, cheerleader, and analyst […]

Sagon-Phior Blog

10.12.2024

What is Marketing Today? - Sagon-Phior

I’ve been asked this question more lately than ever before, not only by clients but other marketers. Everyone has a slightly different idea about what marketing consists of, is, or what it should be. Some describe it with a focus on product sales or customer acquisition, others direct their attention toward communications, social media and/or […]

Sagon-Phior Blog

30.04.2025

How to Develop Successful e-Commerce Site - Sagon-Phior

Let’s use selling coffee, a common consumer product, as an example. First, know if you are competing in a growing market. The global coffee market size is projected to reach $151 billion by 2030, with a CAGR of 4.5% (2022-2030). Online coffee sales are a growing segment, accounting for 10-15% of total coffee sales in some regions. The rise […]

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Sagon-Phior Blog

Marketing

Navigating the Rebranding Process: Evolving Legacy Brands

Marketing Today. Wearing More Hats Than Ever. - Sagon-Phior

What is Marketing Today? - Sagon-Phior

How to Develop Successful e-Commerce Site - Sagon-Phior

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