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Search Engine Land - Marketing

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Search Engine Land

13.08.2025

Google taps large language models to cut invalid ad traffic by 40%

Google’s new AI-powered protections aim to cut wasted ad spend by filtering out fake clicks and ensuring campaigns reach real, engaged users.

Search Engine Land

13.08.2025

Perplexity makes $34.5 billion bid to buy Google’s Chrome browser

It's a bold move on Perplexity's part, but Google is unlikely to sell Chrome, so it’s more of a PR stunt than a likely deal.

Search Engine Land

13.08.2025

Gender exclusions spotted in Google Performance Max campaigns

A new PMax beta lets advertisers exclude genders, opening the door to more precise targeting and higher campaign performance.

Search Engine Land

13.08.2025

Google Preferred Sources rolling out in US and India

Initially a labs feature, Preferred Sources lets searchers pick which sites they want to see more often in the Top Stories section in Google Search.

Search Engine Land

13.08.2025

Stop paying the Google tax and lower your CPCs

Learn how to spot and fix the uncontested keyword problem that’s quietly inflating your CPCs.

Search Engine Land

13.08.2025

The $1 trillion generative economy that smart SEOs will own

The generative economy is emerging fast. SEOs who pivot to brand-first, AI-driven strategies will own the next decade of search.

Search Engine Land

13.08.2025

Most SEO research doesn’t lie – but doesn’t tell the truth either

Much SEO research looks scientific yet misleads in subtle ways. Spot weak studies, avoid bad data, and make better, evidence-based decisions.

Search Engine Land

12.08.2025

Google to enforce EU Political ads rules in ads API and scripts

Advertisers must update API and script workflows by Sept. 3 to avoid campaign disruptions under new EU political ad rules.

Search Engine Land

12.08.2025

Why your website needs a GEO audit now

Geoptie's free GEO audit reveals your website's AI visibility across six critical optimization dimensions.

Search Engine Land

12.08.2025

Google Ads launches diagnostics tool for cart data conversions

Google's new tool flags issues in product-level conversion tracking so advertisers can fix errors before they impact performance.

Search Engine Land

12.08.2025

SEO beyond the website: Winning visibility in the AI era

AI answers pull from far beyond your site. Optimize your pages and earn visibility across platforms, publications, and communities AI trusts.

Search Engine Land

12.08.2025

Surviving the search revolution: 7 lessons from losing weight with AI

What started as a personal challenge became a glimpse into how search is changing – and how you can stay ahead of it.

Search Engine Land

09.08.2025

The Fujiwhara effect on YouTube: AI, Shorts, and the rise of duplicate content

The explosive rise of Shorts and AI fueled a flood of duplicate content – leading YouTube to enforce its inauthentic content policy.

Search Engine Land

09.08.2025

Live Monday: What’s next for SEO in the generative AI era

In this exclusive Search Engine Land discussion, four top SEO experts will discuss how to survive and thrive as search shifts in the AI era.

Search Engine Land

09.08.2025

Zero-party data in action: How top brands turn product discovery into conversions

Learn how leading brands use interactive experiences to capture buyer intent, drive conversions, and build loyalty.

Search Engine Land

09.08.2025

Will GEO replace SEO – or become part of it?

GEO isn’t the death of SEO. It’s what happens when search becomes multi-platform, multi-modal, and powered by AI.

Search Engine Land

09.08.2025

X will put ads inside Grok AI answers

Brands could soon tap into a new high-intent ad channel as Grok’s AI responses become prime real estate for targeted promotions.

Search Engine Land

08.08.2025

GPT-5 is here: OpenAI promises better writing, faster research

OpenAI calls GPT-5 its most advanced AI model, with upgrades in accuracy, speed, tone control, and complex task handling.

Search Engine Land

08.08.2025

How generative answers are changing the user journey

Clicks are disappearing, awareness is eroding, and top-of-funnel content is losing visibility. Here's how to adapt before you're left behind.

Search Engine Land

08.08.2025

‘Search everywhere’ doesn’t mean ‘be everywhere’

Not every platform deserves your presence. The smartest brands meet audience intent with purpose, context, and platform-native creativity.

Search Engine Land

08.08.2025

Bing Webmaster Tools now with 24 months of data, filters by country and device, and keyword trendlines

Bing Webmaster Tools has added some useful upgrades.

Search Engine Land

08.08.2025

Becoming AI-native: The next leap for SEO professionals

Your SEO career depends on more than tool usage. Find out what it takes to become an AI-native SEO and lead the future of search.

Search Engine Land

08.08.2025

Google Ads Performance Max gets new controls, reporting, creative insights

Google's new Performance Max features include better audience targeting, enhanced asset insights, and smarter acquisition reporting.

Search Engine Land

08.08.2025

Google rolls out AI-powered asset optimization for Demand Gen ads

Google is turning up the dial on AI-powered ad creative, pushing automated image and video enhancements live in Demand Gen by September.

Search Engine Land

08.08.2025

Google Ads API adds new targeting options in Performance Max

You can now fine-tune Performance Max campaigns with long-awaited controls over devices, keywords, and age targeting.

Search Engine Land

08.08.2025

Google to restrict political ads in the EU under new policy

Advertisers targeting EU audiences must brace for sweeping new political ad limits and mandatory self-declaration – or risk losing access.

Search Engine Land

08.08.2025

Sitelinks now factor into Google Performance Max ad strength

Google Ads now counts sitelinks toward ad strength in Performance Max, pushing advertisers to prioritize their inclusion.

Search Engine Land

02.08.2025

Danny Sullivan no longer the Google Search Liaison

Sullivan is moving into a new role within the Google Search team, after seven and a half years being with Google.

Search Engine Land

02.08.2025

How to write high-performing Google Ads copy with generative AI

Speed up your ad creation process without losing your message. Use generative AI to craft relevant, personalized copy that connects.

Search Engine Land

02.08.2025

PMax and the illusion of trust: ‘I’m Google – what could go wrong?’

Performance Max promises results through automation – but what are you giving up in return? Know the trade-offs before you trust the system.

Search Engine Land

02.08.2025

Google Ads adds 'Locations of Interest' targeting to AI Max for Search

Google Ads' AI Max for Search lets advertisers target users based on location interest – not just where they are, but where they want to be.

Search Engine Land

02.08.2025

Microsoft Ads rolls out website exclusion tools for Search, Audience ads

Advertisers can now block thousands of websites across campaigns with a few clicks, thanks to powerful new exclusion tools from Microsoft Ads.

Search Engine Land

02.08.2025

ChatGPT kills Google-indexable chats over privacy fears

ChatGPT's public sharing feature is gone due to risks of accidental data leaks. The tool let chats appear in Google search results.

Search Engine Land

01.08.2025

New Google AI Max ads spotted – here’s how they're different

Google’s AI Max ads feature longer headlines and pull content from blog posts (not just landing pages). And they're driving higher ROAS.

Search Engine Land

01.08.2025

How AI overviews are reshaping Google search

Semrush analyzed 10M+ keywords to reveal how AI Overviews are impacting visibility, clicks, and SEO strategy.

Search Engine Land

01.08.2025

Google still leads, but Gen Z and AI are reshaping search behavior

Gen Z is driving a shift toward AI and social platforms for search, as trust in AI tools grows and search habits splinter by age and intent.

Search Engine Land

01.08.2025

User-first E-E-A-T: What actually drives SEO and GEO

Too many reduce E-E-A-T to a box-ticking exercise. Real growth comes from content users trust – and that trust drives visibility everywhere.

Search Engine Land

01.08.2025

How to analyze your marketing funnel and fix costly drop-offs

Pinpoint where prospects disappear, what’s holding back conversions, and how to turn funnel data into marketing action that drives revenue.

Search Engine Land

01.08.2025

Your ChatGPT conversations may be visible in Google Search

Google is indexing shared ChatGPT links – exposing prompts, responses, and sensitive info you may have unknowingly made public.

Search Engine Land

01.08.2025

AI isn’t the enemy: How bloggers can thrive in a generative search world

Traffic may be down, but influence is up for grabs. Learn why embracing AI is key to sustained visibility and growth for the long term.

home›Search Engine Land›Marketing

Search Engine Land - Marketing

Google taps large language models to cut invalid ad traffic by 40%

Perplexity makes $34.5 billion bid to buy Google’s Chrome browser

Gender exclusions spotted in Google Performance Max campaigns

Google Preferred Sources rolling out in US and India

Stop paying the Google tax and lower your CPCs

The $1 trillion generative economy that smart SEOs will own

Most SEO research doesn’t lie – but doesn’t tell the truth either

Google to enforce EU Political ads rules in ads API and scripts

Why your website needs a GEO audit now

Google Ads launches diagnostics tool for cart data conversions

SEO beyond the website: Winning visibility in the AI era

Surviving the search revolution: 7 lessons from losing weight with AI

The Fujiwhara effect on YouTube: AI, Shorts, and the rise of duplicate content

Live Monday: What’s next for SEO in the generative AI era

Zero-party data in action: How top brands turn product discovery into conversions

Will GEO replace SEO – or become part of it?

X will put ads inside Grok AI answers

GPT-5 is here: OpenAI promises better writing, faster research

How generative answers are changing the user journey

‘Search everywhere’ doesn’t mean ‘be everywhere’

Bing Webmaster Tools now with 24 months of data, filters by country and device, and keyword trendlines

Becoming AI-native: The next leap for SEO professionals

Google Ads Performance Max gets new controls, reporting, creative insights

Google rolls out AI-powered asset optimization for Demand Gen ads

Google Ads API adds new targeting options in Performance Max

Google to restrict political ads in the EU under new policy

Sitelinks now factor into Google Performance Max ad strength

Danny Sullivan no longer the Google Search Liaison

How to write high-performing Google Ads copy with generative AI

PMax and the illusion of trust: ‘I’m Google – what could go wrong?’

Google Ads adds 'Locations of Interest' targeting to AI Max for Search

Microsoft Ads rolls out website exclusion tools for Search, Audience ads

ChatGPT kills Google-indexable chats over privacy fears

New Google AI Max ads spotted – here’s how they're different

How AI overviews are reshaping Google search

Google still leads, but Gen Z and AI are reshaping search behavior

User-first E-E-A-T: What actually drives SEO and GEO

How to analyze your marketing funnel and fix costly drop-offs

Your ChatGPT conversations may be visible in Google Search

AI isn’t the enemy: How bloggers can thrive in a generative search world

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