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Search Engine Land - Marketing

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Search Engine Land

23.11.2024

11 essential SEO elements you should be tracking

Stay on top of your SEO performance by tracking both technical and on-page changes, and using the right tools to simplify your efforts.

Search Engine Land

23.11.2024

Google’s AI Sales Assistant: What it means for SEO and how to prepare

Prepare for the future of ecommerce search with insights on Google's AI Sales Assistant and tips for creating a SERPs SEO strategy.

Search Engine Land

23.11.2024

Google's site reputation abuse policy is a band-aid for a bullet wound

Dive into the challenges of parasite SEO and why Google’s algorithmic shortcomings make this policy a temporary fix for a systemic issue.

Search Engine Land

22.11.2024

Building a PPC roadmap for new brands: 10 questions to ask

Ensure your brand’s PPC campaigns are effective from day one by addressing key factors like tracking setup, CRM capabilities and more.

Search Engine Land

22.11.2024

8 strategic steps for setting and overseeing your SEO budget

Plan, allocate and adjust your SEO budget effectively with these tips for maximizing your investment and driving measurable growth.

Search Engine Land

22.11.2024

How to craft an international SEO approach that balances tech, translation and trust

International SEO isn’t just about hreflang. Balance technical precision, localization and trust-building to connect with global audiences.

Search Engine Land

22.11.2024

DOJ's push to sell Google Chrome sparks industry debate over web's future

Marketers and tech experts warn of unintended consequences while questioning Chrome's viability as standalone product.

Search Engine Land

21.11.2024

Google Business Profile’s AI-transcribed menu upload just got better

GBP now accepts multi-page PDF menus. Find out how this AI-powered update simplifies uploads, boosts accuracy and enhances restaurant SEO.

Search Engine Land

21.11.2024

Google outlines 2025 ads API roadmap

Google's roadmap outlines five planned updates, helping developers and advertisers strategically prepare for major and minor releases.

Search Engine Land

21.11.2024

Google AI Overviews massively surge in travel queries

This shift has happened around queries like seasonal travel, local events and neighborhood-specific activities.

Search Engine Land

21.11.2024

How to leverage Google Analytics 4 and Google Ads for better audience targeting

Connect your Google Analytics 4 to Google Ads accounts to create dynamic audiences, set conditions and drive PPC success.

Search Engine Land

21.11.2024

4 tips for better PPC client meetings

Lead better PPC client meetings by connecting actions to KPIs, clarifying your message and aligning strategies with broader marketing goals.

Search Engine Land

21.11.2024

Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing

Position-less marketing is the way marketers execute at scale free from marketing assembly line constraints.

Search Engine Land

21.11.2024

Google reshapes in-store shopping with AI-powered comparisons

Google’s shopping updates, including real-time price comparisons and local inventory searches, are poised to intensify retail competition.

Search Engine Land

20.11.2024

Google Lens for in-store and local shopping

Now just point and shoot a photo and get prices, reviews, product details and more while looking at products in a retail store.

Search Engine Land

20.11.2024

How to create article outlines with AI based on Google’s Top 10

Use this guide and script to automate SEO content research to generate article outlines using AI, APIs and top-ranking page analysis.

Search Engine Land

20.11.2024

Topic clusters and SEO: Everything you need to know in 2025

Build smarter SEO campaigns with topic clusters. Learn to map content by intent, design a hub-and-spoke structure and dominate the SERPs.

Search Engine Land

20.11.2024

SEO for page titles and meta descriptions: How to win more clicks

Learn how the ATOM framework (analyze, theorize, optimize, and measure) can help improve your SEO for titles and meta descriptions.

Search Engine Land

20.11.2024

DOJ plans to push for Chrome sale after Google antitrust victory

The DOJ is preparing to force a sale of Google's Chrome, among other sweeping remedies, after winning its antitrust case.

Search Engine Land

20.11.2024

Google site reputation abuse policy now includes first-party involvement or oversight of content

This policy is still enforced with manual actions but Google confirmed there are algorithms that detect similar issues.

Search Engine Land

19.11.2024

Perplexity launches AI-powered Shopping Search

Perplexity AI's shopping feature offers brands a way to engage high-intent shoppers with product recommendations and one-click purchases.

Search Engine Land

19.11.2024

Google Search Console removing the Page Experience report

Google said, "We decided to remove this page to reduce unnecessary clutter within Search Console and simplify navigating to this information."

Search Engine Land

19.11.2024

Google AI Overviews ads seen on mobile search

Google AI Overviews ads officially launched last month in the U.S., but we've seen few examples of them in the wild.

Search Engine Land

19.11.2024

TikTok launches AI video generation tool for marketers

Symphony Creative Studio makes it easier for brands to create TikTok content. It turns product descriptions or URLs into video clips.

Search Engine Land

19.11.2024

How AI agents are revolutionizing digital marketing

Explore how AI agents autonomously solve problems, enhance personalization and enable next-gen marketing strategies using agentic frameworks.

Search Engine Land

19.11.2024

The future of SEO content is video – here’s why

Publishing video content with search-optimized transcripts can lead to better conversions and higher engagement.

Search Engine Land

19.11.2024

How to automate competitor analysis in search results? Let’s break it down

Ads require regular updates as search evolves. New competitors may mimic brands, making search result monitoring essential.

Search Engine Land

19.11.2024

Why marketing mix modeling is crucial in 2025 and beyond

Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions.

Search Engine Land

19.11.2024

Google Analytics data delayed or missing for some

The data issues with GA4 began around November 13, 2024.

Search Engine Land

16.11.2024

How to combat rising CPCs and optimize your Google Ads ROI

Using this simple cap strategy on Google Ads lets you cut waste, optimize spend and maximize return on ad dollars.

Search Engine Land

16.11.2024

Page speed optimization: Everything you need to know

From enhancing Core Web Vitals to reducing load times, optimize your website for speed and usability with these tips and best practices.

Search Engine Land

16.11.2024

Meta aligns platforms with 'Views' as primary content metric

Meta's shift to views as the primary metric across its platforms offers advertisers a unified way to measure reach.

Search Engine Land

16.11.2024

Google to halt political ads in EU over new regulations

Google’s decision to halt political ads in the EU due to new transparency regulations will reshape how campaigns reach voters.

Search Engine Land

16.11.2024

The SEO career crisis is coming: Are you ready?

Learn how to navigate the uncertain future of SEO, keep your career stable and prepare for the next growth phase.

Search Engine Land

15.11.2024

Google Gemini app now available for iPhone users

Previously only available as a standalone app on Android, and available within the iOS Google app - now it is a standalone app for iOS users.

Search Engine Land

15.11.2024

Google Maps adds products nearby for product searches

You can now search for products in Google Maps and see product results.

Search Engine Land

15.11.2024

SEO reality check: 13 hard-hitting truths you need to hear

Insights into today’s SEO landscape, from the value of brand authority to the SERPs' evolution and why AI-powered search demands new skills.

Search Engine Land

15.11.2024

How to do audience research for SEO

This streamlined process lets you uncover search behavior, map audience intent and find SEO opportunities even with limited resources.

Search Engine Land

15.11.2024

12 tips for better SEO client meetings

Boost the effectiveness of your SEO client meetings with tips on planning, audience engagement, clear communication and more.

Search Engine Land

14.11.2024

Get ready for 2025 with insights from industry leaders

The retail landscape is rapidly evolving, with data and artificial intelligence reshaping how brands connect with customers.

home›Search Engine Land›Marketing

Search Engine Land - Marketing

11 essential SEO elements you should be tracking

Google’s AI Sales Assistant: What it means for SEO and how to prepare

Google's site reputation abuse policy is a band-aid for a bullet wound

Building a PPC roadmap for new brands: 10 questions to ask

8 strategic steps for setting and overseeing your SEO budget

How to craft an international SEO approach that balances tech, translation and trust

DOJ's push to sell Google Chrome sparks industry debate over web's future

Google Business Profile’s AI-transcribed menu upload just got better

Google outlines 2025 ads API roadmap

Google AI Overviews massively surge in travel queries

How to leverage Google Analytics 4 and Google Ads for better audience targeting

4 tips for better PPC client meetings

Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing

Google reshapes in-store shopping with AI-powered comparisons

Google Lens for in-store and local shopping

How to create article outlines with AI based on Google’s Top 10

Topic clusters and SEO: Everything you need to know in 2025

SEO for page titles and meta descriptions: How to win more clicks

DOJ plans to push for Chrome sale after Google antitrust victory

Google site reputation abuse policy now includes first-party involvement or oversight of content

Perplexity launches AI-powered Shopping Search

Google Search Console removing the Page Experience report

Google AI Overviews ads seen on mobile search

TikTok launches AI video generation tool for marketers

How AI agents are revolutionizing digital marketing

The future of SEO content is video – here’s why

How to automate competitor analysis in search results? Let’s break it down

Why marketing mix modeling is crucial in 2025 and beyond

Google Analytics data delayed or missing for some

How to combat rising CPCs and optimize your Google Ads ROI

Page speed optimization: Everything you need to know

Meta aligns platforms with 'Views' as primary content metric

Google to halt political ads in EU over new regulations

The SEO career crisis is coming: Are you ready?

Google Gemini app now available for iPhone users

Google Maps adds products nearby for product searches

SEO reality check: 13 hard-hitting truths you need to hear

How to do audience research for SEO

12 tips for better SEO client meetings

Get ready for 2025 with insights from industry leaders

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Search Engine Land
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Marketing