Google is offering support sessions for advertisers struggling with conversion tracking implementation which will help prevent unreliable performance data

Search Engine Land

01.02.2025

How to analyze and fix traffic drops: A 7-step framework

Learn the most common causes of declining traffic, how to analyze the issue, and the steps to bounce back.

Search Engine Land

31.01.2025

Meta streamlines Advantage+ catalog ad targeting, pushes automated options

Meta's removal of manual Audience Types targeting from Advantage+ catalog ads signals a major shift toward AI-driven ad targeting.

Search Engine Land

31.01.2025

Automate SEO analysis with Google Sheets, GSC & ChatGPT API

Automate site audits, analyze pages and generate AI-driven optimization insights all within Google Sheets.

Search Engine Land

31.01.2025

Google expands Demand Gen ad tools ahead of Video Action Campaigns sunset

Google's Demand Gen will soon get new channel controls, creative enhancements, and retail-specific features.

Search Engine Land

31.01.2025

How to use SEO to enhance your visibility within a specific geographic area

Use these geotargeted tactics to optimize your site for local audiences and stand out in regional searches.

Search Engine Land

31.01.2025

Google Search launches Ask for me

This is a new labs experiment where Google AI calls businesses to find out what they charge for a service & when it’s available.

Search Engine Land

31.01.2025

Google tests AI-generated backgrounds for Shopping Ads

Google's AII system will generate backgrounds for product images while maintaining the original product appearance. Advertisers can opt out.

Search Engine Land

30.01.2025

Is Google testing Gemini 2.0 powered AI Overviews?

We are seeing some really deep and comprehensive AI Overviews being tested in Google Search.

Search Engine Land

30.01.2025

AI optimization: How to optimize your content for AI search and agents

To be visible, optimize your site with clean HTML, metadata, fast responses, and bot-friendly configurations.

Search Engine Land

30.01.2025

Search ad spending surged in Q4 2024, with retail media leading: report

Retail media was the standout performer with 23% year-over-year growth, with continued TikTok rise and changes in traditional channels.

Search Engine Land

30.01.2025

Your guide to SEO forecasting with Google Sheets

Learn three practical forecasting techniques to help predict SEO performance, justify strategies, and measure progress.

Search Engine Land

30.01.2025

Title tags and SEO: Everything you need to know in 2025

Find out how to make your page titles pop in the SERPs by using creative techniques tailored to today’s SEO landscape.

Search Engine Land

30.01.2025

Exact match keywords in Google Ads: Everything you need to know

Get up to speed on Google Ads exact match keywords – their evolution, best practices, and how to use negative keywords for smarter targeting.

Search Engine Land

30.01.2025

Google opens Meridian, its marketing measurement tool, to all users

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Search Engine Land

30.01.2025

How marketing leaders are adjusting Google, AI search strategies

YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a survey finds.

Search Engine Land

29.01.2025

Google testing new-look search results in EU

Google hopes to appease regulators with this change, which prevents Google from preferencing its own products and services.

Search Engine Land

29.01.2025

Technical SEO: Don’t rush the process

Cutting audit time can hurt your site. Learn why crawl data, tag validation, and manual checks make technical SEO a worthwhile investment.

Search Engine Land

29.01.2025

Google reverses stance on Performance Max campaign controls

PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that claimed otherwise.

Search Engine Land

29.01.2025

The top 5 strategic SEO mistakes enterprises make (and how to avoid them)

SEO at scale comes with unique challenges. Learn to sidestep the top five mistakes and create a winning enterprise strategy.

Search Engine Land

29.01.2025

Google sending manual actions for site reputation abuse in Germany

This comes a week after Google expanded enforcement of this policy in Italy, Spain and France.

Search Engine Land

28.01.2025

Yahoo testing new AI Search features

Yahoo Search is testing AI Chat features and AI generated answers within the search results.

Search Engine Land

28.01.2025

Ex-Hubspotters reveal 5 SEO insights about HubSpot's traffic woes

Hot takes have been flying about why HubSpot's organic traffic declined. Here are perspectives from ex-employees.

Search Engine Land

28.01.2025

How SEO agencies can earn recurring revenue with site management services

Many SEO pros already have what it takes to generate ongoing income by embracing website maintenance (even hosting).

Search Engine Land

28.01.2025

Microsoft Performance Max testing LinkedIn targeting, measurement tools

Microsoft is piloting Performance Max with advanced targeting, measurement tools, and LinkedIn integration.

Search Engine Land

28.01.2025

Top Google Ads recommendations you should always ignore, use, or evaluate

Not all Google Ads recommendations are created equal. Learn which to trust, evaluate, or dismiss to enhance your account performance.

Search Engine Land

28.01.2025

YouTube testing cost-per-hour masthead

Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.

Search Engine Land

28.01.2025

Why branding matters for in-house SEO teams

Your SEO team’s brand can impact collaboration and executive support. Find out how to create a valuable team brand that stands out.

Search Engine Land

25.01.2025

5 key PPC areas to prioritize in 2025

Practical insights to refresh your PPC approach for the new year, from cleaning up your accounts and upskilling strategically.

Search Engine Land

25.01.2025

Tools and tips for making internal training videos

Explore must-have tools, practical tips and fresh approaches for making internal videos that captivate and educate.

Search Engine Land

25.01.2025

Meta launches ads on Threads

Meta has begun testing Threads ads, giving advertisers a new way to reach 300 million monthly active users by extending existing campaigns.

Search Engine Land

25.01.2025

How to make search and PMax campaigns complement each other

Running Search & PMax campaigns can lead to overlapping issues. Discover the pitfalls to avoid and how to achieve success.

Search Engine Land

25.01.2025

SEO today and beyond: 8 ways to balance what works now with what’s to come

From zero-click searches to AI advancements, here’s how to optimize for what works now while preparing for the future of SEO.

Search Engine Land

24.01.2025

Brave Search Rerank lets you boost or remove sites from search results

Brave is letting you personalize your search results by giving a thumbs up or thumbs down to any domain.

Search Engine Land

24.01.2025

Google’s Vidhya Srinivasan to lead Ads & Commerce teams

Vidhya Srinivasan aims to drive the integration of AI innovations into Google’s shopping and payments ecosystem.

Search Engine Land

24.01.2025

HubSpot's SEO collapse: What went wrong and why?

Organic traffic has dropped big time for HubSpot, considered by many to be the gold standard of B2B vendor blogs.

Search Engine Land

24.01.2025

Google Analytics 4 rolls out cross-property report copying

Google Analytics 4's new cross-property report copying feature streamlines configuration management, saves time, and enhances consistency.

Search Engine Land

24.01.2025

How would a Google breakup impact SEO?

Here’s how the DOJ's case against Google and proposed market changes could forever reshape search engines, SEO, and digital privacy.

Search Engine Land

24.01.2025

Google updates search quality raters guidelines with a focus on spam

The last update was 10 months ago, when Google released its new spam policies and March 2024 core update.

home›Search Engine Land›Marketing

Search Engine Land - Marketing

Google search trends every restaurant needs to know in 2025

Google offers tagging support appointments for advertisers

How to analyze and fix traffic drops: A 7-step framework

Meta streamlines Advantage+ catalog ad targeting, pushes automated options

Automate SEO analysis with Google Sheets, GSC & ChatGPT API

Google expands Demand Gen ad tools ahead of Video Action Campaigns sunset

How to use SEO to enhance your visibility within a specific geographic area

Google Search launches Ask for me

Google tests AI-generated backgrounds for Shopping Ads

Is Google testing Gemini 2.0 powered AI Overviews?

AI optimization: How to optimize your content for AI search and agents

Search ad spending surged in Q4 2024, with retail media leading: report

Your guide to SEO forecasting with Google Sheets

Title tags and SEO: Everything you need to know in 2025

Exact match keywords in Google Ads: Everything you need to know

Google opens Meridian, its marketing measurement tool, to all users

How marketing leaders are adjusting Google, AI search strategies

Google testing new-look search results in EU

Technical SEO: Don’t rush the process

Google reverses stance on Performance Max campaign controls

The top 5 strategic SEO mistakes enterprises make (and how to avoid them)

Google sending manual actions for site reputation abuse in Germany

Yahoo testing new AI Search features

Ex-Hubspotters reveal 5 SEO insights about HubSpot's traffic woes

How SEO agencies can earn recurring revenue with site management services

Microsoft Performance Max testing LinkedIn targeting, measurement tools

Top Google Ads recommendations you should always ignore, use, or evaluate

YouTube testing cost-per-hour masthead

Why branding matters for in-house SEO teams

5 key PPC areas to prioritize in 2025

Tools and tips for making internal training videos

Meta launches ads on Threads

How to make search and PMax campaigns complement each other

SEO today and beyond: 8 ways to balance what works now with what’s to come

Brave Search Rerank lets you boost or remove sites from search results

Google’s Vidhya Srinivasan to lead Ads & Commerce teams

HubSpot's SEO collapse: What went wrong and why?

Google Analytics 4 rolls out cross-property report copying

How would a Google breakup impact SEO?

Google updates search quality raters guidelines with a focus on spam

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