Sites like CNN, USA Today, LA Times and others are seeing their rented subdomains and subfolders dropping in rankings after they were hit by manual actions.

Search Engine Land

07.05.2024

How to uncover hidden gems in your paid search accounts

Use keyword analysis, auction monitoring and conversion path tracking to identify untapped opportunities within your PPC campaigns.

Search Engine Land

06.05.2024

Google's huge search market share loss wasn't real: Data revised

It wasn't as dramatic a drop as first reported, but Google has consistently lost U.S. search market share since August 2023.

Search Engine Land

04.05.2024

Effort shaming: Balancing work ethic and burnout in marketing

Here’s how to foster a healthier work culture that values both mental well-being and individual motivations.

Search Engine Land

04.05.2024

Google expands Performance Max to online marketplaces

With no need for a website or merchant center, you can now use Performance Max to drive traffic to your marketplace.

Search Engine Land

04.05.2024

Retail Trends Masterclass: Consumer behavior is changing, is your marketing?

Learn how consumer behavior is shifting and how savvy marketers are adapting to these changes.

Search Engine Land

04.05.2024

3 key observations about the Google March 2024 core update

Uncover the unique characteristics of the March 2024 core update, from its prolonged rollout to its heavy-handed impact on certain sites.

Search Engine Land

04.05.2024

Google unveils new ways to reach streaming audiences

Google wants advertisers to centralize their streaming ad buys through its web-focused demand-side platform, Display & Video 360 (DV360)

Search Engine Land

04.05.2024

Localized SERPs: Winning traffic and leads with service area pages

Service area pages are now critical for ranking for local search. Learn tips for making your localized content more relevant and appealing.

Search Engine Land

03.05.2024

Small review site lost 91% of its Google traffic to affiliate-focused SEO content

Google's search results are dominated by big brands. SEOs for smaller sites are complaining. It's like 2003 all over again.

Search Engine Land

03.05.2024

Google restricts promotion of deep fake sexual content

These restrictions now apply to Shopping ads and will be enforced across all types of ads after May 30.

Search Engine Land

03.05.2024

7 ways to use the ‘inspect element’ tool for SEO

Learn how to use this browser tool for SEO tasks like link analysis, code troubleshooting, schema validation and more.

Search Engine Land

03.05.2024

Google, DOJ make closing arguments in antitrust trial

The stage is set for a monumental court decision that could shake up the search industry – or result in status quo.

Search Engine Land

03.05.2024

How to overcome the top 3 objections to YouTube video ads

Don't let budget constraints, past failures or lack of know-how stop you from taking advantage of YouTube video advertising.

Search Engine Land

02.05.2024

The future of search is social

Learn how a strategic approach to social media can help brands drive significant bottom-line results

Search Engine Land

02.05.2024

Did Google really lose search market share to Microsoft Bing in April?

Google has lost search market share in the U.S., North America, globally and elsewhere. Meanwhile Bing and Yahoo grew. Is the data accurate?

Search Engine Land

02.05.2024

How to boost your marketing revenue with personalization, connectivity and data

Here’s how to leverage AI, unified customer data and connected journeys to meet searchers’ expectations for tailored experiences.

Search Engine Land

02.05.2024

6 ways to use AI for paid search account restructuring

Embracing AI is key to smarter PPC management. Let AI do the heavy lifting on these key tasks, from keyword research to bidding strategy.

Search Engine Land

01.05.2024

The future of SEO in an AI-powered world

As generative AI grows, how will users' search behaviors change and what does it mean for optimizing content?

Search Engine Land

01.05.2024

Google Ads will pause low-activity keywords starting in June

Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months.

Search Engine Land

01.05.2024

Reminder: New Google Search reputation abuse policy starts soon

Google's new Search spam policy related to reputation abuse (or parasite SEO) will take effect in just a few days, after May 5.

Search Engine Land

01.05.2024

Optimizing for INP, the new Core Web Vitals metric

Here’s what you need to know about Google’s new Core Web Vitals metric and how to optimize your site's responsiveness.

Search Engine Land

01.05.2024

How to transform your Google Ads headlines with anti-audiences

Get more qualified leads from your Google Ads. Use anti-audience targeting to laser-focus your messaging on the right prospects.

Search Engine Land

30.04.2024

Microsoft makes Copilot available to all advertisers

Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation capabilities.

Search Engine Land

30.04.2024

Google adds 6 new AI features for Performance Max

New PMax features include Customer Value mode, customer retention goal, detailed demographics, budget pacing insights and more.

Search Engine Land

30.04.2024

Study: 56% of Google’s top three positions are held by ccTLDs

An analysis of 1.7 million SERP positions and over 20,000 keywords across 15 markets uncovers global trends in Google’s SERPs.

Search Engine Land

30.04.2024

Number of concerns over Google Privacy Sandbox grow to 111

The U.K. Competition and Markets Authority's quarterly report comes after Google pushed its cookie deprecation to 2025.

Search Engine Land

30.04.2024

Top 5 paid search B2B lead gen strategies for 2024

Generate more B2B leads from your PPC campaigns by leveraging hyper-personalization, ABM, video and interactive content and AI automation.

Search Engine Land

27.04.2024

6 things you should do after a Google core update rollout completes

A step-by-step guide on how to analyze and respond to Google's core algorithm updates, from assessing the impact to planning for recovery.

Search Engine Land

27.04.2024

Google CEO says AI overviews are increasing Search usage

Satisfaction with the AI overviews is increasing and Google will continue to evolve the experience this year, according to Sundar Pichai.

Search Engine Land

27.04.2024

Google Search revenue increases 14% YoY to $46 billion

Google Search (as well as YouTube) continues to be the biggest driver of Alphabet's increase in overall revenue.

Search Engine Land

27.04.2024

Google March 2024 core update rollout is now complete

The first core update of 2024 finished rolling out on April 19 - this was a pretty big one but it overlapped with other big changes leading to a 45% reduction in unhelpful content.

Search Engine Land

27.04.2024

How to launch a product-led SEO strategy

Five practical tips for transitioning from a keyword-focused approach to a customer-centric and product-led SEO strategy.

Search Engine Land

26.04.2024

Perplexity AI: Exploring AI-powered search beyond Google

Perplexity's AI-powered search experience challenges Google's model by delivering conversational answers, citing sources and more.

Search Engine Land

26.04.2024

Is optimizing for one specific keyword an outdated SEO practice?

Explore when a narrow keyword focus works vs. a broader topic/intent-based SEO strategy to reach more qualified traffic.

Search Engine Land

26.04.2024

Meta ad revenue jumps 27% in Q1 2024

Don't expect Meta search ads, but there could eventually be ads and paid content in Meta AI interactions, says CEO Mark Zuckerberg.

home›Search Engine Land›Marketing

Search Engine Land - Marketing

Google disavow link tool will go away at some point

How to avoid an SEO disaster during a website redesign

A tribute to Mark Irvine

How Google harms search advertisers in 20 slides

Google begins enforcement of site reputation abuse policy with portions of sites being delisted

How to uncover hidden gems in your paid search accounts

Google's huge search market share loss wasn't real: Data revised

Effort shaming: Balancing work ethic and burnout in marketing

Google expands Performance Max to online marketplaces

Retail Trends Masterclass: Consumer behavior is changing, is your marketing?

3 key observations about the Google March 2024 core update

Google unveils new ways to reach streaming audiences

Localized SERPs: Winning traffic and leads with service area pages

Small review site lost 91% of its Google traffic to affiliate-focused SEO content

Google restricts promotion of deep fake sexual content

7 ways to use the ‘inspect element’ tool for SEO

Google, DOJ make closing arguments in antitrust trial

How to overcome the top 3 objections to YouTube video ads

The future of search is social

Did Google really lose search market share to Microsoft Bing in April?

How to boost your marketing revenue with personalization, connectivity and data

6 ways to use AI for paid search account restructuring

The future of SEO in an AI-powered world

Google Ads will pause low-activity keywords starting in June

Reminder: New Google Search reputation abuse policy starts soon

Optimizing for INP, the new Core Web Vitals metric

How to transform your Google Ads headlines with anti-audiences

Microsoft makes Copilot available to all advertisers

Google adds 6 new AI features for Performance Max

Study: 56% of Google’s top three positions are held by ccTLDs

Number of concerns over Google Privacy Sandbox grow to 111

Top 5 paid search B2B lead gen strategies for 2024

6 things you should do after a Google core update rollout completes

Google CEO says AI overviews are increasing Search usage

Google Search revenue increases 14% YoY to $46 billion

Google March 2024 core update rollout is now complete

How to launch a product-led SEO strategy

Perplexity AI: Exploring AI-powered search beyond Google

Is optimizing for one specific keyword an outdated SEO practice?

Meta ad revenue jumps 27% in Q1 2024

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