The EU is concerned that Google’s AI Overviews misuse publisher content without consent, harming competition and threatening the viability of independent journalism.

Search Engine Land

04.07.2025

Tax settings no longer needed in U.S. Google product feeds

U.S. merchants no longer need to manually configure tax settings in Google Merchant Center, as the platform now automatically calculates tax based on shopper location.

Search Engine Land

04.07.2025

How to stay grounded (and inspired) as AI changes search and SEO

Traffic's down. Clients are nervous. But SEO isn’t over – it’s just evolving. Here’s how to keep up without burning out.

Search Engine Land

03.07.2025

Why your Google event post isn’t showing and how to fix it

GBP event posts for restaurants and bars can show in mobile search – but only if done right. Here’s how to meet Google’s criteria.

Search Engine Land

03.07.2025

Google Ads investigating reports of issues

The issue may result in slowness, errors and other problems within the Google Ads and Search Ads 360 consoles.

Search Engine Land

03.07.2025

Google proposes new search display to avoid EU antitrust fine

Google's latest proposal to EU regulators could reshape how search results are displayed, with potential ripple effects for advertisers across key verticals.

Search Engine Land

03.07.2025

Google Ads adds Zoho CRM integration for customer match and offline conversions

Google Ads now supports direct integration with Zoho CRM, enabling streamlined access to first-party data for improved targeting, attribution, and lead conversion tracking.

Search Engine Land

03.07.2025

Google Ads rolls out “AI Max” search match type in Search Term report

Google Ads’ new AI Max match type gives advertisers visibility into automated search performance, enabling clearer comparisons and more informed campaign decisions.

Search Engine Land

02.07.2025

Google to enforce phone number verification for Message Assets in ads

Google Ads will require phone number verification for message assets starting August 1st, or those assets will be disapproved and won't serve.

Search Engine Land

02.07.2025

Google to ban ads for pill presses and related equipment

Google Ads will ban advertising for pill presses and related equipment starting September 1st, as part of an update to its Dangerous Products or Services policy.

Search Engine Land

02.07.2025

Banned terms on Amazon: What keywords can trigger listing flags

Certain words in your Amazon listings can trigger compliance warnings. Understand how to stay accurate while avoiding policy violations.

Search Engine Land

02.07.2025

Cloudflare to block AI crawlers by default with new Pay Per Crawl initiative

Major publications have already signed up, including Ziff Davis, The Atlantic, ADWEEK, BuzzFeed, Time, O’Reilly Media, Internet Brands, and more.

Search Engine Land

02.07.2025

Auditing the Performance Max black box: A strategic approach

Want better ROAS from Performance Max? This audit checklist gives you the levers to pull – across campaigns, creatives, and audience signals.

Search Engine Land

02.07.2025

Microsoft is consolidating TCPA/TROAS into Max Conversion and Max Conversion Values

Microsoft Advertising is retiring Target CPA and ROAS bid strategies for new campaigns, streamlining options while preserving core functionality.

Search Engine Land

01.07.2025

Google Ads rolls out built-in video analytics

Google Ads launched built-in video analytics, giving advertisers a unified view of video performance across all campaign types.

Search Engine Land

01.07.2025

Google June 2025 core update rolling out now

This is the second core update of 2025 and this update will take about 3 weeks to complete.

Search Engine Land

01.07.2025

Google releases new Search Console Insights reports

It is now also a new tab within Google Search Conole.

Search Engine Land

01.07.2025

Google’s token auction: When LLMs write the ads in real time

Google research shows ads of the future won’t be placed. They’ll be written live by LLMs, shaped token by token through advertiser bids.

Search Engine Land

28.06.2025

How to Scale White Label Link Building Without Killing Quality

Struggling to scale quality link building or find a reliable white label partner? Agencies often fall short. Here's how to succeed.

Search Engine Land

28.06.2025

Microsoft Ads gets granular with new asset-level reviews

Microsoft Advertising now reviews ads at the asset level, allowing approved elements to continue running even if others are disapproved.

Search Engine Land

28.06.2025

Survey says: AI is changing search, but links still matter to SEOs

SEOs still bet big on links – despite AI. Costs are up, tactics are shifting, and most say Google can’t spot paid links, survey shows.

Search Engine Land

28.06.2025

SEO leads as 68% of organizations shift strategies for AI search: Survey

Most companies now rely on SEO teams to steer AI strategy, but many marketers feel unsure about AI Overviews and lack cross-team support.

Search Engine Land

28.06.2025

Microsoft removed 1 billion ads for violations in 2024

Microsoft aggressively dealt with AI scams and policy abuse, removing a record number of ads and upgrading its enforcement tools.

Search Engine Land

28.06.2025

Google Ads simplifies broad match testing

Google Ads lets you A/B test broad match keywords within a single Smart Bidding campaign, eliminating the need for duplicated campaigns.

Search Engine Land

28.06.2025

Marketing results don’t add. They multiply and synergize.

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement.

Search Engine Land

27.06.2025

Google Search Chief Liz Reid on ads, AI, and the future of search

Reid said ads are coming to AI-powered search, offering advertisers new opportunities to target more specific, high-intent queries.

Search Engine Land

27.06.2025

Google’s Liz Reid: It isn't AI or search; it’s AI in search

Reid believes AI is a natural extension of what search has always tried to do: organize the world’s information and make it more useful.

Search Engine Land

27.06.2025

SEO-friendly URLs: What you need to know

Even in AI-driven search, clean URLs support better SEO. Explore how structure, keywords, and canonicalization influence visibility.

Search Engine Land

27.06.2025

Search behavior is moving beyond the Big 2

Search habits are shifting—and the platforms search marketers have relied on for years are no longer the whole story.

Search Engine Land

27.06.2025

As Google shifts to AI search, legacy SEO faces a new reality

Clicks are vanishing and SEO playbooks are being rewritten. And Google has been telling us for a long time where this is all headed.

Search Engine Land

27.06.2025

Google launches Offerwall, a customizable content access tool for publishers

Google’s new Offerwall lets users opt in to watch ads or complete surveys in exchange for access to content.

Search Engine Land

27.06.2025

How Google AI Overviews are changing the PPC game

AI Overviews are pushing paid ads out of sight. Adthena analyzed 10 million SERPs to show where brands are losing ground and how fast.

Search Engine Land

27.06.2025

Google Search tests "Preferred Sources" for Top Stories

Clicking on the star icon will show more news content from that site in Google Search. It is a Search Labs feature, and opt in right now.

Search Engine Land

27.06.2025

The 5 new realities of search: Rethinking content strategy for 2026 and beyond

Strategy in 2026 means meeting users where they scroll, swipe, and trust. These realities show how discovery is being reshaped – for good.

Search Engine Land

26.06.2025

Is Google Ads wasting your money? Understanding average daily budgets

What you need to know about Google Ads monthly spending limits, average daily budgets, billed vs. actual cost, and more.

Search Engine Land

26.06.2025

Google Search Console URL Inspection tool: 7 practical SEO use cases

The URL Inspection tool reveals more than indexing status. Use it for live testing, debugging canonical conflicts, and more.

Search Engine Land

26.06.2025

4 ways to use Semrush to discover Reddit opportunities

Tap into Reddit’s search power. Use Semrush to track mentions, find content gaps, and grow your brand’s visibility.

Search Engine Land

26.06.2025

Google AI Overviews rank below Position 1 in 12.4% of cases: Study

Google’s AI Overviews seem to be slipping in search rankings, opening new chances for SEOs to outrank them and reclaim lost clicks.

Search Engine Land

25.06.2025

Advanced agentic use cases for Digital Asset Management

Forget chatbots. The future of digital asset management isn't just about AI; it's about AI agents taking over the tedious tasks you hate.

Search Engine Land

25.06.2025

How to use GA4 predictive metrics for smarter PPC targeting

Activate and apply Google Analytics 4 predictive metrics to target smarter, cut wasted spend, and boost ROAS in your Google Ads campaigns.

home›Search Engine Land›Marketing

Search Engine Land - Marketing

Google faces EU antitrust complaint over AI Overviews

Tax settings no longer needed in U.S. Google product feeds

How to stay grounded (and inspired) as AI changes search and SEO

Why your Google event post isn’t showing and how to fix it

Google Ads investigating reports of issues

Google proposes new search display to avoid EU antitrust fine

Google Ads adds Zoho CRM integration for customer match and offline conversions

Google Ads rolls out “AI Max” search match type in Search Term report

Google to enforce phone number verification for Message Assets in ads

Google to ban ads for pill presses and related equipment

Banned terms on Amazon: What keywords can trigger listing flags

Cloudflare to block AI crawlers by default with new Pay Per Crawl initiative

Auditing the Performance Max black box: A strategic approach

Microsoft is consolidating TCPA/TROAS into Max Conversion and Max Conversion Values

Google Ads rolls out built-in video analytics

Google June 2025 core update rolling out now

Google releases new Search Console Insights reports

Google’s token auction: When LLMs write the ads in real time

How to Scale White Label Link Building Without Killing Quality

Microsoft Ads gets granular with new asset-level reviews

Survey says: AI is changing search, but links still matter to SEOs

SEO leads as 68% of organizations shift strategies for AI search: Survey

Microsoft removed 1 billion ads for violations in 2024

Google Ads simplifies broad match testing

Marketing results don’t add. They multiply and synergize.

Google Search Chief Liz Reid on ads, AI, and the future of search

Google’s Liz Reid: It isn't AI or search; it’s AI in search

SEO-friendly URLs: What you need to know

Search behavior is moving beyond the Big 2

As Google shifts to AI search, legacy SEO faces a new reality

Google launches Offerwall, a customizable content access tool for publishers

How Google AI Overviews are changing the PPC game

Google Search tests "Preferred Sources" for Top Stories

The 5 new realities of search: Rethinking content strategy for 2026 and beyond

Is Google Ads wasting your money? Understanding average daily budgets

Google Search Console URL Inspection tool: 7 practical SEO use cases

4 ways to use Semrush to discover Reddit opportunities

Google AI Overviews rank below Position 1 in 12.4% of cases: Study

Advanced agentic use cases for Digital Asset Management

How to use GA4 predictive metrics for smarter PPC targeting

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