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Search Engine Land - Marketing

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Search Engine Land

07.06.2025

Perplexity grows to 780 million monthly queries

CEO Aravind Srinivas took shots at Google’s AI modes and why its ad model holds it back, as well as Perplexity’s browser that does it all.

Search Engine Land

07.06.2025

James Brockbank on vanity vs. sanity SEO metrics, the shifting SEO landscape, and link relevance

SMX Advanced speaker James Brockbank shares insights on, SEO strategy, AI impacts, and SEOs working backwards from business goals.

Search Engine Land

07.06.2025

Sundar Pichai: AI Mode is Google's 'bleeding edge' experience

Google’s AI Mode is where new search features are tested, but only the best will graduate to AI Overviews or the main Search experience.

Search Engine Land

07.06.2025

Why campaign-specific goals matter in Google Ads

Stop settling for generic goals in Google Ads. Here's how customizing them leads to smarter bidding, clearer reporting, and improved ROI.

Search Engine Land

07.06.2025

From Video Action to Demand Gen: What’s new in YouTube Ads and how to win

The newest innovation to YouTube advertising is fixing problems that have plagued video campaigns for years.

Search Engine Land

06.06.2025

Zero-click searches rise, organic clicks dip: Report

AI tools like ChatGPT are growing, but Google still dominates. YouTube is a top destination and more clicks stay within Google’s ecosystem.

Search Engine Land

06.06.2025

Dawn Anderson on the SEO AI storm, user journeys, and why search is exciting again

SMX Advanced speaker Dawn Anderson shares insights on SEO's future and adapting to the era of generative information retrieval.

Search Engine Land

06.06.2025

Lead gen PPC: How to optimize for conversions and drive results

Build a smart plan for improving PPC conversion rates – from ad copy and bidding to landing pages and CRM integration.

Search Engine Land

06.06.2025

Google Ads API v20 adds more negative keywords, DemandGen upgrades and more

To use some of the v20 features, you must upgrade your client libraries and client code, Google explained.

Search Engine Land

06.06.2025

Google updates event and recipe structured data

Google removed the online event properties, added new examples and also said recipe image markup doesn't influence which image is chosen.

Search Engine Land

06.06.2025

LLMS.txt isn’t robots.txt: It’s a treasure map for AI

Not just another SEO file – LLMS.txt curates your site’s best AI-digestible content for inference. Here's how to use it.

Search Engine Land

06.06.2025

A/B test your way to search marketing success

From CTAs to checkout tweaks, this guide shares practical A/B test ideas to help you get more clicks, signups, and sales.

Search Engine Land

06.06.2025

Will Scott on AI content reuse, schema and semantics, and generative engine optimization

SMX Advanced speaker Will Scott shares insights on AI SEO, semantic strategy, content reuse automation, and the future of search.

Search Engine Land

05.06.2025

Google Ads In-Market Segments: Your guide to High-Intent audiences

Learn which campaign types support Google Ads’ in-market segments, what to do if your niche isn’t covered, and their limitations.

Search Engine Land

05.06.2025

To show in Google AI Mode & AI Overviews, your page must be indexed

But being indexed, does not guarantee your pages will show within these AI results.

Search Engine Land

05.06.2025

Has double-serving made Google Ads Auction Insights obsolete?

Google’s update to allow double-serving is distorting impression share. Here’s why Auction Insights may no longer tell the full story.

Search Engine Land

05.06.2025

Why your best content is invisible to AI search engines (and how to fix it in 30 minutes)

If AI can’t read your website, it won’t recommend it. Learn how to structure and mark up your content to win in the age of AI-powered search.

Search Engine Land

05.06.2025

Google DeepMind CEO: We'll dominate AI search and assistants

'For the next two or three years, both those modes are going to be growing and necessary. We plan to dominate both,' says Demis Hassabis.

Search Engine Land

05.06.2025

LinkedIn launches new video ad formats, Adobe integration

LinkedIn's latest video ad tools help B2B marketers capture attention faster, reach decision-makers, and boost brand impact across screens.

Search Engine Land

05.06.2025

How to use competitive audits for AI SERP optimization

Analyze competitor content, keywords, and SERP features to boost your visibility in generative AI search results.

Search Engine Land

05.06.2025

The ultimate consent strategy to maximize customer opt-ins

Your opted-in database isn’t just a list—it’s the foundation for understanding your customers and driving revenue.

Search Engine Land

05.06.2025

Why SOPs are the secret weapon for small SEO teams

SOPs aren't just for big teams. Discover why smart, streamlined systems are essential for small SEO operations – and how to build your own.

Search Engine Land

05.06.2025

Google updated its ranking algorithms for explicit videos and explicit content

Google has released new best practices, video bytes and what to do if your site was flagged incorrectly, as well.

Search Engine Land

04.06.2025

12 new KPIs for the generative AI search era

We’ve spent years tracking clicks and rankings. But in the age of LLMs and AI search, are we still measuring what matters?

Search Engine Land

04.06.2025

Will Google’s AI Overviews kill the click?

Your content may appear in AI Overviews – without traffic to show for it. Learn how to adapt your SEO for zero-click search.

Search Engine Land

04.06.2025

Google Expands Video Ads Across Search, Shopping, and Image Tabs

Google is bringing video ads to Search, Image, and Shopping results in the U.S. and Canada, aiming to boost early-stage product discovery.

Search Engine Land

04.06.2025

Testing AI Max in Google Ads: When to try it and when to wait

AI Max expands reach, but regular Search gives control. Learn the trade-offs and when it makes sense to use each – or both together.

Search Engine Land

04.06.2025

Revisiting 'useful content' in the age of AI-dominated search

What if your content strategy signals incompetence? In the AI era, even well-meaning SEO could be hurting your brand.

Search Engine Land

04.06.2025

LinkedIn’s new playbook taps creators as the future of B2B marketing

LinkedIn’s new guide reveals how B2B creator content is reshaping the buyer journey and why you need to act now to stay relevant and trusted.

Search Engine Land

04.06.2025

Dave Davies on LLM content SEO shortcuts, attribution loss, and agentic AI

SMX Advanced keynote speaker Dave Davies on agentic AI, LLM pitfalls, weird tech gotchas, and why generative engines are the future.

Search Engine Land

03.06.2025

Crystal Carter on the LLM-SEO intersection, new SEO ideas, and reasoning models

SMX Advanced speaker Crystal Carter shares insights on SEO reinvention, deep search, and why relevance is the future of search.

Search Engine Land

03.06.2025

Microsoft hires Navah Hopkins as its new Ads Liaison

Navah Hopkins is the new Microsoft Ads Liaison. This marks a big move for both her and the company’s B2B and B2C focus.

Search Engine Land

03.06.2025

AI and local search: The new rules of visibility and ROI in 2025

As AI reshapes search and customer journeys, learn how to optimize your local presence for visibility in 2025.

Search Engine Land

03.06.2025

How AI Mode and AI Overviews work based on patents

Read this deep dive into six patents that reveal how Google's AI Overviews and AI Mode work – and what it all means for the future of SEO.

Search Engine Land

03.06.2025

Your guide to Meta Ads for lead generation

Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles.

Search Engine Land

03.06.2025

The ultimate Looker Studio SEO campaign dashboard for 2025

Build better SEO reports with Looker Studio. Learn how to create a live, flexible dashboard that evolves with your data and clients’ needs.

Search Engine Land

03.06.2025

Get ready for desktop Google Discover with RollerAds

Google Discover is coming to desktop. Here’s how you can use RollerAds to tap into this traffic source and improve your monetization.

Search Engine Land

31.05.2025

How Google, Meta, and Microsoft Ads are earning – and losing – trust in 2025

Advertisers sound off on Google, Meta, and Microsoft Ads: what they love, what’s frustrating, and where PPC platforms must improve in 2025.

Search Engine Land

31.05.2025

Google begins rolling out Performance Max channel performance reporting

PMax’s channel performance reporting shows advertisers how campaigns perform across Google’s networks, opening the door to smarter optimizations.

Search Engine Land

31.05.2025

Google Lens coming to YouTube Shorts

Google said that during the beta period, there won't be any ads.

home›Search Engine Land›Marketing

Search Engine Land - Marketing

Perplexity grows to 780 million monthly queries

James Brockbank on vanity vs. sanity SEO metrics, the shifting SEO landscape, and link relevance

Sundar Pichai: AI Mode is Google's 'bleeding edge' experience

Why campaign-specific goals matter in Google Ads

From Video Action to Demand Gen: What’s new in YouTube Ads and how to win

Zero-click searches rise, organic clicks dip: Report

Dawn Anderson on the SEO AI storm, user journeys, and why search is exciting again

Lead gen PPC: How to optimize for conversions and drive results

Google Ads API v20 adds more negative keywords, DemandGen upgrades and more

Google updates event and recipe structured data

LLMS.txt isn’t robots.txt: It’s a treasure map for AI

A/B test your way to search marketing success

Will Scott on AI content reuse, schema and semantics, and generative engine optimization

Google Ads In-Market Segments: Your guide to High-Intent audiences

To show in Google AI Mode & AI Overviews, your page must be indexed

Has double-serving made Google Ads Auction Insights obsolete?

Why your best content is invisible to AI search engines (and how to fix it in 30 minutes)

Google DeepMind CEO: We'll dominate AI search and assistants

LinkedIn launches new video ad formats, Adobe integration

How to use competitive audits for AI SERP optimization

The ultimate consent strategy to maximize customer opt-ins

Why SOPs are the secret weapon for small SEO teams

Google updated its ranking algorithms for explicit videos and explicit content

12 new KPIs for the generative AI search era

Will Google’s AI Overviews kill the click?

Google Expands Video Ads Across Search, Shopping, and Image Tabs

Testing AI Max in Google Ads: When to try it and when to wait

Revisiting 'useful content' in the age of AI-dominated search

LinkedIn’s new playbook taps creators as the future of B2B marketing

Dave Davies on LLM content SEO shortcuts, attribution loss, and agentic AI

Crystal Carter on the LLM-SEO intersection, new SEO ideas, and reasoning models

Microsoft hires Navah Hopkins as its new Ads Liaison

AI and local search: The new rules of visibility and ROI in 2025

How AI Mode and AI Overviews work based on patents

Your guide to Meta Ads for lead generation

The ultimate Looker Studio SEO campaign dashboard for 2025

Get ready for desktop Google Discover with RollerAds

How Google, Meta, and Microsoft Ads are earning – and losing – trust in 2025

Google begins rolling out Performance Max channel performance reporting

Google Lens coming to YouTube Shorts

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