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Search Engine Land - Marketing

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Search Engine Land

22.04.2025

Amazon advertising match types: What you need to know

Learn how Amazon ads match types shape your ad success – and how to use them to cut waste, boost rankings, and drive real results.

Search Engine Land

22.04.2025

How to build a predictable lead gen system with digital ads

Take control of your pipeline with a strategy built on data, testing, and real insights into your audience’s needs and behaviors.

Search Engine Land

22.04.2025

Meta tags for SEO: What you need to know

Meta tags are levers of control – not just code. Use them to boost visibility, drive clicks, and shape how AI sees your content.

Search Engine Land

22.04.2025

DOJ unveils plan to end Google’s illegal search monopoly

The DOJ’s proposed Google breakup targets Search, Chrome, and ads to boost competition. Here's everything you need to know.

Search Engine Land

22.04.2025

New data: Google AI Overviews are hurting click-through rates

Google’s AI Overviews are significantly decreasing clicks to traditional organic listings, especially for non-branded, informational queries.

Search Engine Land

22.04.2025

Google Ads to show ads in the top ads position, also in the bottom ads position

Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.

Search Engine Land

19.04.2025

U.S. search ad revenues surged to $102.9 billion in 2024

Search advertising continues to be the largest form of internet advertising. Search revenue grew nearly 16% year on year.

Search Engine Land

19.04.2025

The ROAS illusion: Rethinking what Google Ads success looks like

ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in your strategy.

Search Engine Land

19.04.2025

The best affiliate networks by need and use case

Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and real-world insights.

Search Engine Land

18.04.2025

Google Analytics 4 fixes data gaps, now flags issues early

Google Analytics is rolling out enhanced data completeness, Updated data presentation, and proactive issue detection.

Search Engine Land

18.04.2025

Search behavior, decoded: What platform preference really tells us

Learn how mindset, emotion, and behavior shape platform choice and how to build content strategies that meet them there.

Search Engine Land

18.04.2025

Google Ads API v19.1 adds new Demand Gen, video campaigns features

New features allow advertisers to access enhanced targeting controls and measurement capabilities after a simple library upgrade.

Search Engine Land

18.04.2025

4 ways to connect your ads data to generative AI for smarter PPC

LLMs are great – until they start guessing. Plug your PPC data directly into generative AI for grounded, strategic campaign support.

Search Engine Land

18.04.2025

Google Search boss: AI Overviews boost click quality

Google's Elizabeth Reid says AI Overviews drive 'higher-quality clicks' as many publishers watch organic traffic decline.

Search Engine Land

18.04.2025

Court: Google’s illegal ad tech monopoly harmed the open web

Judge rules that Google 'willfully engaged in anticompetitive acts' and 'substantially harmed' users and publishers.

Search Engine Land

17.04.2025

Apple rebrands Search Ads as Apple Ads

Apple renames its ads arm as it broadens its ambitions in digital advertising across more of its ecosystem beyond App Store search results.

Search Engine Land

17.04.2025

TikTok Ads introduces new exclusion lists

You can now exclude specific video IDs or specific profile pages from serving next to your TikTok ads.

Search Engine Land

17.04.2025

Google: 39 million advertisers suspended; 5.5 billion ads removed in 2024

Google's annual Ads Safety Report highlights how AI is reshaping ad enforcement, with a record number of account suspensions.

Search Engine Land

17.04.2025

Google hit with $6.6 billion lawsuit over search dominance

The UK lawsuit claims Google abused its monopoly position to inflate advertising prices, affecting hundreds of thousands of businesses.

Search Engine Land

17.04.2025

CPC inflation: How fast are Google Ads costs rising?

CPCs are rising – but how fast? Compare ad cost inflation to consumer price index and see what it means for your ad strategy.

Search Engine Land

17.04.2025

Why AI will break the traditional SEO agency model

AI platforms are rewriting SEO economics – slashing costs, automating expertise, and forcing agencies to evolve fast or face extinction.

Search Engine Land

17.04.2025

Google Ads made simple: Leveraging engaged audiences

Learn how you can use Google-engaged audiences for remarketing to users who've already interacted with their brand across Google platforms.

Search Engine Land

16.04.2025

Google sends personalized growth plans to advertisers, pushing AI-driven solutions

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve Google's interests.

Search Engine Land

16.04.2025

Google Search to redirect its country level TLDs to Google.com

Google will gradually roll out this change over the coming months.

Search Engine Land

16.04.2025

AI agents in SEO: What you need to know

Behind the scenes of SEO’s next evolution – where agents navigate filters, product feeds, and even send Slack alerts.

Search Engine Land

16.04.2025

How and why to ‘be the primary source’ for organic search

Becoming the go-to source across Google, AI tools and social platforms is key to standing out in an AI-driven organic search landscape.

Search Engine Land

15.04.2025

Temu pulls its U.S. Google Shopping ads

The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.

Search Engine Land

15.04.2025

How to track visibility across AI platforms

Traditional metrics aren't enough in AI-driven search. Measure brand presence through mentions, citations, share of voice and more.

Search Engine Land

15.04.2025

Google AI Overview-organic ranking overlap drops after core update

Content that ranks in the top 10 of Google organic search is less likely to be cited today than it was before the March 2025 core update.

Search Engine Land

15.04.2025

Is keyword targeting as impossible as spinning straw into gold?

Once a golden strategy, keyword targeting is losing its shine. In 2025, success comes from intent, behavior, and emotional relevance.

Search Engine Land

15.04.2025

Google’s anti-privacy bill push sparks outrage among advertisers

Advertisers reject Google's campaign against California's privacy bill saying businesses should build consent-driven customer relationships.

Search Engine Land

15.04.2025

Short-form, big impact: What creators can teach performance marketers

Want more impact from your paid media strategy? Forget polished perfection. Learn why creator-led content is outperforming traditional ads.

Search Engine Land

11.04.2025

Google's AI-powered SERPs: Strategies for recipe, travel, and lifestyle bloggers

Master strategies to keep your content visible, relevant, and engaging in today's evolving AI search landscape.

Search Engine Land

11.04.2025

Marin Software plans to shut down after years of decline

Once one of the leading search and social marketing platforms, Marin Software announces its plan of dissolution and liquidation.

Search Engine Land

11.04.2025

Google Performance Max gets new customer goals, image controls

Google's PMax updates include retention goals for lapsed customers, acquisition cost reporting, and automated image enhancements.

Search Engine Land

11.04.2025

Beyond tagging: High-value GenAI use cases for DAM

DAM + generative AI = A new paradigm for creatives and martech leaders.

Search Engine Land

11.04.2025

Google officially rolls out links in AI Overviews to its own search results

After testing this for a month, Google officially rolled out this method to help searchers explore more topics.

Search Engine Land

11.04.2025

A testing primer for B2B paid social creative optimization

Your B2B ad creative needs to evolve. Learn how to test it right, avoid tired tactics, and turn results into insights on LinkedIn and Meta.

Search Engine Land

11.04.2025

Uber Advertising partners with Instacart to expand CPG reach

The partnership enables CPG brands to extend campaigns across both platforms and reach millions of high-intent grocery shoppers in the U.S.

Search Engine Land

10.04.2025

Google quality raters now assess whether content is AI-generated

Automated or AI-generated content may now earn a Lowest rating. Here’s what else changed in the latest quality rater guidelines update.

home›Search Engine Land›Marketing

Search Engine Land - Marketing

Amazon advertising match types: What you need to know

How to build a predictable lead gen system with digital ads

Meta tags for SEO: What you need to know

DOJ unveils plan to end Google’s illegal search monopoly

New data: Google AI Overviews are hurting click-through rates

Google Ads to show ads in the top ads position, also in the bottom ads position

U.S. search ad revenues surged to $102.9 billion in 2024

The ROAS illusion: Rethinking what Google Ads success looks like

The best affiliate networks by need and use case

Google Analytics 4 fixes data gaps, now flags issues early

Search behavior, decoded: What platform preference really tells us

Google Ads API v19.1 adds new Demand Gen, video campaigns features

4 ways to connect your ads data to generative AI for smarter PPC

Google Search boss: AI Overviews boost click quality

Court: Google’s illegal ad tech monopoly harmed the open web

Apple rebrands Search Ads as Apple Ads

TikTok Ads introduces new exclusion lists

Google: 39 million advertisers suspended; 5.5 billion ads removed in 2024

Google hit with $6.6 billion lawsuit over search dominance

CPC inflation: How fast are Google Ads costs rising?

Why AI will break the traditional SEO agency model

Google Ads made simple: Leveraging engaged audiences

Google sends personalized growth plans to advertisers, pushing AI-driven solutions

Google Search to redirect its country level TLDs to Google.com

AI agents in SEO: What you need to know

How and why to ‘be the primary source’ for organic search

Temu pulls its U.S. Google Shopping ads

How to track visibility across AI platforms

Google AI Overview-organic ranking overlap drops after core update

Is keyword targeting as impossible as spinning straw into gold?

Google’s anti-privacy bill push sparks outrage among advertisers

Short-form, big impact: What creators can teach performance marketers

Google's AI-powered SERPs: Strategies for recipe, travel, and lifestyle bloggers

Marin Software plans to shut down after years of decline

Google Performance Max gets new customer goals, image controls

Beyond tagging: High-value GenAI use cases for DAM

Google officially rolls out links in AI Overviews to its own search results

A testing primer for B2B paid social creative optimization

Uber Advertising partners with Instacart to expand CPG reach

Google quality raters now assess whether content is AI-generated

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