Switching to conversion-based bidding in Google Ads may automatically change keywords to broad match, risking inflated ad spend and irrelevant traffic.

Search Engine Land

25.12.2024

Google tightens ad policies to align with Search spam rules

Advertisers risk ad disapprovals if their sites violate Google’s spam policies, making search compliance critical to PPC success.

Search Engine Land

25.12.2024

SEO noise vs. SEO signals: Distilling what truly impacts rankings

Google updates and industry buzz can cloud SEO strategy. Learn to separate the distractions from the essentials.

Search Engine Land

24.12.2024

ChatGPT search vs. Google: A deep dive analysis of 62 queries

A detailed analysis of ChatGPT search and Google's performance across 62 queries, with scoring metrics and practical examples.

Search Engine Land

23.12.2024

Data providers: Google December 2024 core update was more volatile than last

This last Google core update was more impactful than the December core update but not the August or March 2024 core updates.

Search Engine Land

22.12.2024

Google files its proposed remedies in DOJ's monopoly case

Google was required to file its own remedies which include changes to browser agreements, Android contracts and more.

Search Engine Land

21.12.2024

Amazon SEO: A comprehensive guide

Learn how Amazon search works, the importance of indexing, and best practices to boost visibility and sales.

Search Engine Land

21.12.2024

Search, social and video: Evolving digital PR for 2025

See how social-first content, brand mentions, and video are driving a fundamental shift in 2025’s search and engagement strategies.

Search Engine Land

21.12.2024

3 YouTube Ad formats you need to reach and engage viewers in 2025

Learn how to use key YouTube ad formats to entertain, educate, and inspire your audience while making every marketing dollar count.

Search Engine Land

21.12.2024

Google's review deletions: Why 5-star reviews are disappearing

Google is deleting 5-star reviews at an alarming rate. Learn what it means for your business and how to safeguard your online reputation.

Search Engine Land

20.12.2024

3 ways to use AI for SEO wins in 2025

AI is changing SEO – but human creativity and strategy remain key. Here’s how to combine both for SEO success in 2025.

Search Engine Land

20.12.2024

Google December 2024 spam update unleashed

This update was released a day after Google finished rolling out the December core update.

Search Engine Land

20.12.2024

Google overhauls ad policies for CTV and PETs

Google's ad policies embrace privacy-enhancing technologies and Connected TV growth empowering advertisers to securely reach audiences.

Search Engine Land

20.12.2024

Navigating political censorship in digital PR: Understanding media ownership and trust

Uncover the impact of media consolidation and political agendas on digital PR campaigns and make informed placement decisions.

Search Engine Land

20.12.2024

LinkedIn debuts Companies Hub to boost B2B marketing intelligence

LinkedIn's new hub can help you plan, target, and measure B2B campaigns more effectively by leveraging detailed engagement insights.

Search Engine Land

20.12.2024

How to maximize visibility on Google’s blended SERPs

Dominate search results in 2025 by optimizing for every key SERP feature. Adapt your SEO strategy to boost visibility and drive traffic.

Search Engine Land

20.12.2024

Google rolls out Brand Guidelines for Performance Max

Google's brand guidelines for PMax campaigns centralize asset management to enhance brand control, requiring advertisers to adapt workflows.

Search Engine Land

20.12.2024

Top 10 2025 PPC predictions and trends

These are some of the most important PPC trends, changes, opportunities and challenges you need to be ready for in 2025.

Search Engine Land

19.12.2024

Bing Image Creator is now directly in Bing search and faster

Bing Image Creator now uses a newer model, has more ways to create images, lets you share your creations and has a fresh new design.

Search Engine Land

19.12.2024

Top 5 takeaways from the 2024 Web Almanac SEO Chapter

Discover key learnings from a deep dive into web – including robots.txt files, robots directives, canonical use, dynamic rendering, and more.

Search Engine Land

19.12.2024

Google December 2024 core update rollout is now complete

This update took 6 days to roll out and was a typical Google core update.

Search Engine Land

19.12.2024

Google AI Overviews: Everything you need to know

Google AI Overviews now dominate the SERPs. Learn strategies to adapt, rank, and thrive with AI-focused, intent-driven content optimization.

Search Engine Land

19.12.2024

Google experiments with double ad placements for same advertiser

The controversial Google Ads configuration shows two ads from the same advertiser in search results, raising policy violation concerns.

Search Engine Land

19.12.2024

YouTube SEO fundamentals: What you need to know

YouTube says it's about the viewers, not algorithms. Uncover how to reconcile this with practical SEO tactics to grow your channel in 2025.

Search Engine Land

19.12.2024

The future of paid search: 3 predictions for Google Ads in 2025

Get ahead of Google Ads trends with these bold predictions for 2025, from AI-driven campaigns to shifting client strategies.

Search Engine Land

18.12.2024

5 PPC measurement initiatives to set yourself up for 2025 success

Prepare for paid media challenges with steps to enhance compliance, optimize first-party data, and adopt cutting-edge tracking solutions.

Search Engine Land

18.12.2024

Snap overhauls creator monetization, raises performance bar

Snap's revamped program boosts ad opportunities with higher-quality content, a growing audience, and the chance to capture TikTok's users.

Search Engine Land

18.12.2024

LinkedIn tests personal post boost option

LinkedIn's paid feature amplifies content but also highlights frustrations over limited organic reach and a shift toward a pay-to-play.

Search Engine Land

18.12.2024

Google's new help document on faceted navigation

Faceted navigation can potentially lead to overcrawling and slower discovery crawls.

Search Engine Land

18.12.2024

How to beat audience saturation in PPC: KPIs, methodology and case studies

Audience saturation can crush campaign performance. Learn to monitor it proactively, refresh strategies, and maximize engagement.

Search Engine Land

18.12.2024

Google AI Overviews rising in B2B technology, healthcare sectors

Google seems to be getting better at identifying niche experts and authorities – and citing them more often in AI Overviews.

Search Engine Land

18.12.2024

Does schema still matter in AI search?

Schema isn’t the magic SEO key in AI search. Learn why relevance, authority, consensus, and credibility are the new priorities.

Search Engine Land

18.12.2024

Bing Search gets faster, more accurate and efficient through SLM models and TensorRT-LLM

Bing's search team said it "trained SLM models (~100x throughput improvement over LLM), which process and understand search queries more precisely."

Search Engine Land

17.12.2024

ChatGPT search is now available to all free users

ChatGPT's AI search experience is now available to a larger number of users, which could further accelerate its growth.

Search Engine Land

17.12.2024

Top 10 Google Ads mistakes to avoid in 2025

Optimize your PPC campaigns by tackling issues like inconsistent tracking, old negative keywords, blind reliance on AI, and more.

Search Engine Land

17.12.2024

ChatGPT's search surge: 1% market share predicted by 2025

ChatGPT today just made ChatGPT search now available to all free ChatGPT users. Could this help further fuel adoption of ChatGPT search?

Search Engine Land

17.12.2024

Coupon sites: The hidden threat to your brand

Explore the risks of coupon sites for brands and discover how to mitigate these challenges effectively.

Search Engine Land

17.12.2024

TikTok takes U.S. ban challenge to the Supreme Court

With not much time to spare before the Jan. 19 ban, TikTok has taken its case to the Supreme Court.

home›Search Engine Land›Marketing

Search Engine Land - Marketing

Google expands AI organized search results to restaurants

Google Ads alert: broad match auto-toggle raises concerns

Google tightens ad policies to align with Search spam rules

Top 15 SEO stories of 2024

SEO noise vs. SEO signals: Distilling what truly impacts rankings

ChatGPT search vs. Google: A deep dive analysis of 62 queries

Data providers: Google December 2024 core update was more volatile than last

Google files its proposed remedies in DOJ's monopoly case

Amazon SEO: A comprehensive guide

Search, social and video: Evolving digital PR for 2025

3 YouTube Ad formats you need to reach and engage viewers in 2025

Google's review deletions: Why 5-star reviews are disappearing

3 ways to use AI for SEO wins in 2025

Google December 2024 spam update unleashed

Google overhauls ad policies for CTV and PETs

Navigating political censorship in digital PR: Understanding media ownership and trust

LinkedIn debuts Companies Hub to boost B2B marketing intelligence

How to maximize visibility on Google’s blended SERPs

Google rolls out Brand Guidelines for Performance Max

Top 10 2025 PPC predictions and trends

Bing Image Creator is now directly in Bing search and faster

Top 5 takeaways from the 2024 Web Almanac SEO Chapter

Google December 2024 core update rollout is now complete

Google AI Overviews: Everything you need to know

Google experiments with double ad placements for same advertiser

YouTube SEO fundamentals: What you need to know

The future of paid search: 3 predictions for Google Ads in 2025

5 PPC measurement initiatives to set yourself up for 2025 success

Snap overhauls creator monetization, raises performance bar

LinkedIn tests personal post boost option

Google's new help document on faceted navigation

How to beat audience saturation in PPC: KPIs, methodology and case studies

Google AI Overviews rising in B2B technology, healthcare sectors

Does schema still matter in AI search?

Bing Search gets faster, more accurate and efficient through SLM models and TensorRT-LLM

ChatGPT search is now available to all free users

Top 10 Google Ads mistakes to avoid in 2025

ChatGPT's search surge: 1% market share predicted by 2025

Coupon sites: The hidden threat to your brand

TikTok takes U.S. ban challenge to the Supreme Court

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