Some sites may use a different image file name URL for an image they use on multiple pages, Google says not to do this to save with your crawl budget.

Search Engine Land

13.05.2025

LLM traffic not as engaged as organic traffic: Study

The new data challenges claims made by Google and Microsoft Bing that AI-driven clicks are higher quality than organic search.

Search Engine Land

13.05.2025

How to get cited by AI: SEO insights from 8,000 AI citations

From ChatGPT to Gemini, here's what each AI model trusts – and how strategic content earns visibility in generative search results.

Search Engine Land

10.05.2025

Jerry Dischler leaves Google after nearly 20 years

Jerry Dischler was the former Google Ads boss, who recently stepped down from that position.

Search Engine Land

10.05.2025

Cross-channel personalization: what works now across generations and channels

From Gen Z to Boomers, today’s customers expect personalization. Compliance shouldn't be a barrier.

Search Engine Land

10.05.2025

Google Ads AI Max: Automation with a side of anxiety

Google’s new AI Max for Search sparks mixed reactions from advertisers, blending automation promise with concerns over control and clarity.

Search Engine Land

10.05.2025

Enterprise SEO is built to bleed – Here’s how to build it right

Traffic loss isn’t just Google's fault. Enterprise SEO is bleeding revenue from internal execution gaps and most don’t even see it happening.

Search Engine Land

10.05.2025

Set your content playbook on fire: Why the old SEO game is over

Search is changing fast. Zero-click answers, AI content, and solved queries threaten your strategy. Here's how to future-proof your approach.

Search Engine Land

10.05.2025

Ad strength in Google Ads: Why Average is better than Excellent

Google recommends unpinning headlines for better ad strength, but does that improve performance? A data-backed look at what actually works.

Search Engine Land

09.05.2025

Google to deprecate structured data files v7 by November

Google will deprecate Structured Data Files (SDF) v7 on Nov. 4, requiring advertisers to migrate to v7.1 or higher to avoid disruptions.

Search Engine Land

09.05.2025

Google says it is 20 times better at catching scams in Google Search

And is able to block more than 80% of fake phone number scams within Google Search.

Search Engine Land

09.05.2025

How to fix technical SEO issues on client-side React apps

Uncover rendering and indexing issues caused by a React client-side-powered app and how to prevent SEO nightmares.

Search Engine Land

09.05.2025

Google Analytics real time reporting buggy?

Is your real-time reporting lower than usual? It's not just you. Many websites are noticing weird GA4 real-time data right now.

Search Engine Land

09.05.2025

A marketer’s guide to vibe coding with AI tools

You don’t need to write code to build great sites. Organize prompts, files, and workflows so AI can handle web development at scale.

Search Engine Land

09.05.2025

Strategic PPC moves to offset traffic loss from zero-click search

As zero-click search becomes the norm, organic traffic is eroding. Here's how paid media can bridge the gap.

Search Engine Land

08.05.2025

Google Ads Manager data issue under investigation

Google is investigating a data discrepancy in Ad Manager reports and Data Transfer files from May 2, potentially impacting report accuracy for that period.

Search Engine Land

08.05.2025

What to do when AI Overviews take the spotlight in search

When Google answers first, how do you stay visible? Explore actionable SEO tactics for AI Overviews and long-term strategy shifts.

Search Engine Land

08.05.2025

Google Ads Keyword Planner: What you need to know

Learn how to use Google Ads Keyword Planner — from finding high-impact keywords to understanding search volumes and forecasts.

Search Engine Land

08.05.2025

Is Google really getting worse? (Actually, it’s complicated)

Explore why Google search may feel worse, why it isn’t necessarily worse, and how shifting dynamics shape the search experience.

Search Engine Land

08.05.2025

Cloudflare CEO: AI is killing the business model of the web

Google's value exchange with content creators has collapsed – and the web's business model is cracking, according to Matthew Prince.

Search Engine Land

08.05.2025

Acxiom’s exclusive event for acquisition marketers

Discover what’s working now to drive real customer growth.

Search Engine Land

08.05.2025

Google searches in Apple's Safari fall for first time in 22 years

Apple's Eddie Cue believes AI search providers will eventually replace standard search engines like Google.

Search Engine Land

08.05.2025

BigQuery for PPC: Unlock deeper insights and better results

Tired of limited lookback windows and siloed reports? Use BigQuery for advanced attribution, multi-account aggregation, and deeper insights.

Search Engine Land

07.05.2025

U.S. pushes for Google ad business breakup

A break up of Google’s ad tech business could reshape how advertisers reach audiences online, potentially disrupting the ad buying process.

Search Engine Land

07.05.2025

How ChatGPT search ranks products and merchants

ChatGPT's search shopping features are here. Here's what we know about how product results are selected and results are displayed and ranked.

Search Engine Land

07.05.2025

Google Ads announces AI Max for Search campaigns beta

Google’s AI Max feature gives you a faster way to expand on queries and dynamically create new ads and assets with one click.

Search Engine Land

07.05.2025

What LLMs link to and why it matters for your brand

Only 9% of links in LLM results point to branded domains. Explore the data, learn what this means for your web strategy, and how to respond.

Search Engine Land

07.05.2025

Google AI Overviews now show on 13% of searches: Study

88% of Google AI Overviews target informational queries, but commercial and navigational queries are rising, new Semrush data finds.

Search Engine Land

07.05.2025

7 ways to put behavioral marketing to work—starting now

This guide breaks down seven strategies for using first-party behavioral data to improve personalization, close visibility gaps, and drive real results.

Search Engine Land

06.05.2025

PPC tracking: How to eliminate duplicate conversions

Inflated ROAS? Misleading CPA? The culprit could be duplicate conversions. Here's how to detect and prevent them.

Search Engine Land

06.05.2025

6 SEO tests to help improve traffic, engagement, and conversions

Great SEO starts with smart testing. Here’s why even failed tests drive big wins – and how to build a data-backed testing process that works.

Search Engine Land

06.05.2025

How to effectively test UGC and EGC ads in Meta campaigns

Test user- and employee-generated content formats in Meta Ads to boost engagement, CTRs, and brand credibility.

Search Engine Land

06.05.2025

The 7 habits of highly effective people is a blueprint for the Positionless Marketer

The habits that build personal excellence now essential for Positionless Marketers empowered to do anything and be everything.

Search Engine Land

06.05.2025

What AI adoption in market research means for agency and brand marketers

Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next campaign.

home›Search Engine Land›Marketing

Search Engine Land - Marketing

SEO in an AI-powered world: What changed in just a year

Google Search traffic decline is inevitable, execs say

TikTok launches $1 million ad credit program to boost U.S. small businesses

Google’s $4.7 billion legal storm: Sued in Italy, pays in Texas

AI Max: Google's new AI ad tool, explained

Benchmark Report: 23.9% More Email Sends, 50% Higher Engagement. What’s Driving the Change?

Google updates image SEO best practices to say use the same image URL for same image across your pages

LLM traffic not as engaged as organic traffic: Study

How to get cited by AI: SEO insights from 8,000 AI citations

Jerry Dischler leaves Google after nearly 20 years

Cross-channel personalization: what works now across generations and channels

Google Ads AI Max: Automation with a side of anxiety

Enterprise SEO is built to bleed – Here’s how to build it right

Set your content playbook on fire: Why the old SEO game is over

Ad strength in Google Ads: Why Average is better than Excellent

Google to deprecate structured data files v7 by November

Google says it is 20 times better at catching scams in Google Search

How to fix technical SEO issues on client-side React apps

Google Analytics real time reporting buggy?

A marketer’s guide to vibe coding with AI tools

Strategic PPC moves to offset traffic loss from zero-click search

Google Ads Manager data issue under investigation

What to do when AI Overviews take the spotlight in search

Google Ads Keyword Planner: What you need to know

Is Google really getting worse? (Actually, it’s complicated)

Cloudflare CEO: AI is killing the business model of the web

Acxiom’s exclusive event for acquisition marketers

Google searches in Apple's Safari fall for first time in 22 years

BigQuery for PPC: Unlock deeper insights and better results

U.S. pushes for Google ad business breakup

How ChatGPT search ranks products and merchants

Google Ads announces AI Max for Search campaigns beta

What LLMs link to and why it matters for your brand

Google AI Overviews now show on 13% of searches: Study

7 ways to put behavioral marketing to work—starting now

PPC tracking: How to eliminate duplicate conversions

6 SEO tests to help improve traffic, engagement, and conversions

How to effectively test UGC and EGC ads in Meta campaigns

The 7 habits of highly effective people is a blueprint for the Positionless Marketer

What AI adoption in market research means for agency and brand marketers

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