News

Breaking News

Entertainment

Movies & Series

Music

Science & Technology

Sport

Business & Money

Education & Personal Development

Life

Culture & Art

Hobbies

News

Entertainment

Science & Technology

Sport

Business & Money

Education & Personal Development

Life

Culture & Art

Hobbies

home
›
Search Engine Land
›
Marketing

Search Engine Land - Marketing

7 | Follower

Search Engine Land

18.10.2025

The future of SEO: Why optimization still matters, whatever you call it

Search Engine Land still believes in SEO. But search is evolving. Here’s why we talk about GEO, what it means, and why we welcome the debate.

Search Engine Land

18.10.2025

Google Ads to auto-generate videos from existing Demand Gen image ads

Google’s new Demand Gen update will automatically turn image ads into videos, expanding reach and engagement across more channels.

Search Engine Land

18.10.2025

Susan Yen talks account structure & PMax fails

Susan Yen shares how a major PMax misstep taught her the importance of transparency, testing, and staying human in an automated world.

Search Engine Land

18.10.2025

The AI Visibility Index: Here’s who’s winning AI search

Search is evolving faster than anyone predicted as AI platforms like ChatGPT and Google’s AI Mode redefine how information is discovered.

Search Engine Land

18.10.2025

AI search isn’t the end of SEO – it’s the next era

AI search mythbusting: cutting through hype, half-truths, and grifts to show what really matters for visibility.

Search Engine Land

18.10.2025

Why incrementality is the only metric that proves marketing’s real impact

Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.

Search Engine Land

18.10.2025

Google Maps Ads get scrollable sitelinks boost

Google rolled out scrollable sitelinks in Maps ads, letting advertisers drive users to specific site pages directly from promoted pins.

Search Engine Land

18.10.2025

Google adds 'Sources' column to AI Max search term reports

Google’s new Sources column in AI Max reports shows where traffic comes from, giving advertisers clearer insight into AI-driven matches.

Search Engine Land

18.10.2025

Agentic PPC: What performance marketing could look like in 2030

Imagine an AI twin that runs PPC campaigns your way – optimizing and earning while you sleep. That future isn’t far off.

Search Engine Land

17.10.2025

Google opens Shopping Ads to physical goods subscriptions

Google lets U.S. merchants offer product subscriptions in Shopping ads, creating new recurring revenue and customer loyalty opportunities.

Search Engine Land

17.10.2025

Google's Liz Reid on AI Overviews: Less ad clicks, more searches

Google’s head of Search says AI Overviews don't reduce the need to buy, which is keeping ad revenue stable as searches keep growing.

Search Engine Land

17.10.2025

3 key AI search limitations for B2B SaaS marketing

AI search is reshaping organic strategy, but it has clear limits. Learn where AI search falls short in B2B – and how to close the gaps.

Search Engine Land

17.10.2025

Google Ads API v22 adds generative AI, smarter bidding, and more

The latest Google Ads API update gives advertisers new AI-driven automation, smarter bidding options, and deeper performance insights.

Search Engine Land

17.10.2025

Google’s Liz Reid: The real search shift is behavioral, not AI

Liz Reid says AI isn’t driving the change in Google Search — users are. Younger audiences are shifting to video, forums, and creator content.

Search Engine Land

17.10.2025

How to plan for GEO in 2026 and evolve your search strategy

GEO is changing where discovery happens – from search engines to social and AI. The brands that plan now will own visibility in 2026.

Search Engine Land

16.10.2025

Google Search rebounds as Amazon steps back: Q3 ad report

Amazon’s exit from Google Shopping cut ad costs and boosted clicks, giving retailers a fresh opening as Google’s AI-driven campaigns expand.

Search Engine Land

16.10.2025

Microsoft Bing finally supports the data-nosnippet HTML attribute

Bing catches up to Google, letting you block content from snippets and AI answers without impacting page ranking or visibility in search.

Search Engine Land

16.10.2025

Why AI still runs on search – and SEO still runs the show

AI depends on search to stay informed. Strong SEO ensures your brand shows up when AI – and people – look for answers.

Search Engine Land

16.10.2025

Google says you need certification for prescription drug advertising

Google will soon require certification to target prescription drug keywords – a major shift for healthcare and legal advertisers.

Search Engine Land

16.10.2025

Google Ads PMax: The truth about audience signals and search themes

Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you.

Search Engine Land

16.10.2025

Optimizing for ChatGPT Shopping: How product feeds power GEO

Structured merchant feeds are redefining ecommerce discovery in ChatGPT. Here’s how ACP is changing GEO strategy.

Search Engine Land

16.10.2025

ChatGPT performs a search in 31% of prompts, new data reveals

ChatGPT’s search queries averaged 5.48 words – and more than three-quarters were five words or longer, a new Nectiv study finds.

Search Engine Land

15.10.2025

Google Performance Max adds support for vertical 9:16 image ads

Vertical image ads in PMax help brands blend naturally into mobile-first spaces like YouTube Shorts.

Search Engine Land

15.10.2025

How to know if your GEO is working

GEO performance comes down to proof. Share of Search, buyer intent, and prompt visibility show whether your strategy is creating real demand.

Search Engine Land

15.10.2025

Google Discover gets AI summaries; Search gets 'What's new' sports feed

Google’s new AI updates aim to keep users on top of trending topics and sports news – but they could further cut publisher traffic.

Search Engine Land

15.10.2025

Tracking AI search citations: Who’s winning across 11 industries

An analysis of 800+ websites across 11 sectors reveals which domains AI assistants cite most and what it means for authority in the AI era.

Search Engine Land

15.10.2025

Google Ads tests ‘View-Through Conversion Optimization’ for Demand Gen campaigns

You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.

Search Engine Land

14.10.2025

Google to expand ads in AI Overviews to more markets

The expansion of AI Overviews ads will increase the challenges of how advertisers engage users through AI-driven search experiences.

Search Engine Land

14.10.2025

Google rolls out new global 'Sponsored results' ad label

The new global ad labeling could reshape how users see and interact with sponsored results, effecting CTR, on Google Search.

Search Engine Land

14.10.2025

Google's Robby Stein on AI Mode, GEO, and the future of Search

AI is fueling more (not fewer) searches as users ask more complex, conversational, and visual questions, says Google's VP of Product.

Search Engine Land

14.10.2025

SEO strategy in 2026: Where discipline meets results

Discipline is what separates strategy from chaos in SEO. Learn how to balance quick wins, long-term bets, and essential maintenance in 2026.

Search Engine Land

14.10.2025

5 ways to drive action with your PPC report

Turn your PPC reports into action plans, not data dumps by focusing on what your audience needs to know, feel, and do.

Search Engine Land

14.10.2025

AI KPIs: Turning mentions into strategy in the age of LLMs

From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying journey.

Search Engine Land

14.10.2025

Google Search gets Nano Banana in Google Lens

This is Google's latest image generation technology from within Gemini - now available in Search.

Search Engine Land

11.10.2025

How different AI engines generate and cite answers

See how ChatGPT, Perplexity, Gemini, Claude, and DeepSeek differ in data sources, live web use, citation rules, and more.

Search Engine Land

11.10.2025

Google Ads now flags low-quality images

Google Ads adds image quality recommendations to help advertisers improve creative performance and engagement across its ad surfaces.

Search Engine Land

11.10.2025

Google updates Misrepresentation policy for Shopping Ads and free listings

Google clarifies its Misrepresentation policy, adding examples and guidance on compliance, delivery, and returns.

Search Engine Land

11.10.2025

Instant Checkout in ChatGPT brings agentic commerce to life

Instant Checkout in ChatGPT connects users and merchants for secure in-chat purchases and AI-driven shopping experiences.

Search Engine Land

11.10.2025

Your crawl budget is costing you revenue in the AI search era

Are you wasting crawl budget on the wrong pages? Learn how to protect revenue with smarter crawl strategies.

Search Engine Land

11.10.2025

Ayisha Yousef talks turning Black Friday fails into lessons

Ayisha Yousef shares how a Black Friday blunder became a masterclass in leadership, accountability, and smarter campaign management.

home›Search Engine Land›Marketing

Search Engine Land - Marketing

The future of SEO: Why optimization still matters, whatever you call it

Google Ads to auto-generate videos from existing Demand Gen image ads

Susan Yen talks account structure & PMax fails

The AI Visibility Index: Here’s who’s winning AI search

AI search isn’t the end of SEO – it’s the next era

Why incrementality is the only metric that proves marketing’s real impact

Google Maps Ads get scrollable sitelinks boost

Google adds 'Sources' column to AI Max search term reports

Agentic PPC: What performance marketing could look like in 2030

Google opens Shopping Ads to physical goods subscriptions

Google's Liz Reid on AI Overviews: Less ad clicks, more searches

3 key AI search limitations for B2B SaaS marketing

Google Ads API v22 adds generative AI, smarter bidding, and more

Google’s Liz Reid: The real search shift is behavioral, not AI

How to plan for GEO in 2026 and evolve your search strategy

Google Search rebounds as Amazon steps back: Q3 ad report

Microsoft Bing finally supports the data-nosnippet HTML attribute

Why AI still runs on search – and SEO still runs the show

Google says you need certification for prescription drug advertising

Google Ads PMax: The truth about audience signals and search themes

Optimizing for ChatGPT Shopping: How product feeds power GEO

ChatGPT performs a search in 31% of prompts, new data reveals

Google Performance Max adds support for vertical 9:16 image ads

How to know if your GEO is working

Google Discover gets AI summaries; Search gets 'What's new' sports feed

Tracking AI search citations: Who’s winning across 11 industries

Google Ads tests ‘View-Through Conversion Optimization’ for Demand Gen campaigns

Google to expand ads in AI Overviews to more markets

Google rolls out new global 'Sponsored results' ad label

Google's Robby Stein on AI Mode, GEO, and the future of Search

SEO strategy in 2026: Where discipline meets results

5 ways to drive action with your PPC report

AI KPIs: Turning mentions into strategy in the age of LLMs

Google Search gets Nano Banana in Google Lens

How different AI engines generate and cite answers

Google Ads now flags low-quality images

Google updates Misrepresentation policy for Shopping Ads and free listings

Instant Checkout in ChatGPT brings agentic commerce to life

Your crawl budget is costing you revenue in the AI search era

Ayisha Yousef talks turning Black Friday fails into lessons

home
›
Search Engine Land
›
Marketing