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Search Engine Land
02.09.2025
Understand the key differences between search rankings and AI citations, and how to create content that performs in both.
The issue began on August 8, 2025 and is now being resolved. It is unclear what percentage of sites were impacted.
Many Amazon ad delivery issues have little to do with bids. Find out what really stops ads from running – and how to prevent it.
Google's AI Overviews and AI Mode and ChatGPT disagree on brand picks nearly two-thirds of the time, new data shows.
Master Google verification for service area businesses. Prepare documents, ace video verification, and keep your profile compliant.
AI can distort your brand narrative and erode trust. Learn the four layers of brand control and how you can proactively manage AI semantic drift.
AI tool use is accelerating in everyday search, with ChatGPT use nearly tripling while Google’s share slips, survey of U.S. users finds.
Static personas are obsolete. Build data-rich profiles that help your content surface in AI-driven search.
28.08.2025
Google Ads captures demand, LinkedIn Ads generates it. Here's how to map each channel to your funnel and maximize paid media ROI.
Compete in the AI era of search. The five pillars of the search visibility framework let you maximize SERP coverage and conversions.
AI is rewriting the search playbook. Learn some new rules for SEO, content, and brand strategy in a fractured search landscape.
After Google announces its latest spam update, a post roast AI Overviews for violating Google’s own spam policies.
27.08.2025
AI is changing how people search – again. Learn what decades of search history can teach us about adapting to the next big shift.
Even ChatGPT leaned on Google’s search results via a scraping service – underscoring how crucial Google’s index remains in the AI search era.
Data shows AI growth is slowing while search usage edges higher – with heavy AI users actually turning to Google search more often.
As retail media networks mature, success hinges on mastering both global scale and neighborhood-level precision.
Spot wasted spend before it compounds. Learn the signals of drifting automation and how to keep Google Ads campaigns running efficiently.
Amazon’s return abroad – one month after pulling out – follows data showing rivals gained clicks but lost efficiency in its absence.
Google’s August 2025 spam update will be rolling out over the next few weeks. This is the first spam update from Google in 8 months.
Google is baking loyalty perks into ads and listings, letting retailers turn member benefits into higher clicks and longer-term value.
26.08.2025
Here's how Microsoft’s impression-based remarketing works, how to set it up, and how it can reshape your campaign strategy.
Discover agencies that can help boost your authority and search visibility.
Advertisers can now spot cross-campaign trends and performance patterns in PMax with a single account-level view.
In a world where AI-generated answers sound the same, community-driven trust gives brands individuality, credibility, and lasting preference.
25.08.2025
See how incrementality testing highlights the lift upper-funnel campaigns create in LinkedIn ABM, beyond standard lead gen ads.
Are you facing a Microsoft Ads suspension? Verify, appeal, and follow up through official channels, or risk permanent bans.
You can dominate local rankings yet disappear in AI search. Learn how to win the citations that actually drive local customers.
Meta is giving advertisers new AI-driven tools for creators, Reels, and omnichannel ads to help turn holiday shoppers into buyers.
In this webinar, Adobe shares what’s driving mobile app growth in 2025—and how real-time, personalized in-app experiences are converting users into loyal customers.
Cloudflare turned a bold idea into a market-defining move – earning 2,000+ backlinks, lifting branded searches, and shaping AI visibility.
The new tool positions Google Ads as a built-in creative hub, streamlining how advertisers produce and scale ad assets with AI.
PPC scripts hit limits. Vibe coding removes the roadblocks. Turn complex seasonal patterns into simple, data-driven planning tools.
AI answers are changing how people search and trust. Brands left out risk losing visibility in key decision moments. Here’s how to adapt.
13.08.2025
Learn how to spot and fix the uncontested keyword problem that’s quietly inflating your CPCs.
The generative economy is emerging fast. SEOs who pivot to brand-first, AI-driven strategies will own the next decade of search.
Google’s new AI-powered protections aim to cut wasted ad spend by filtering out fake clicks and ensuring campaigns reach real, engaged users.
It's a bold move on Perplexity's part, but Google is unlikely to sell Chrome, so it’s more of a PR stunt than a likely deal.
Much SEO research looks scientific yet misleads in subtle ways. Spot weak studies, avoid bad data, and make better, evidence-based decisions.
Initially a labs feature, Preferred Sources lets searchers pick which sites they want to see more often in the Top Stories section in Google Search.
A new PMax beta lets advertisers exclude genders, opening the door to more precise targeting and higher campaign performance.