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Search Engine Land

07.06.2025

Why campaign-specific goals matter in Google Ads

Stop settling for generic goals in Google Ads. Here's how customizing them leads to smarter bidding, clearer reporting, and improved ROI.

Search Engine Land

07.06.2025

Perplexity grows to 780 million monthly queries

CEO Aravind Srinivas took shots at Google’s AI modes and why its ad model holds it back, as well as Perplexity’s browser that does it all.

Search Engine Land

07.06.2025

From Video Action to Demand Gen: What’s new in YouTube Ads and how to win

The newest innovation to YouTube advertising is fixing problems that have plagued video campaigns for years.

Search Engine Land

07.06.2025

James Brockbank on vanity vs. sanity SEO metrics, the shifting SEO landscape, and link relevance

SMX Advanced speaker James Brockbank shares insights on, SEO strategy, AI impacts, and SEOs working backwards from business goals.

home›Search Engine Land

Search Engine Land

Marketing

Why campaign-specific goals matter in Google Ads

Perplexity grows to 780 million monthly queries

From Video Action to Demand Gen: What’s new in YouTube Ads and how to win

James Brockbank on vanity vs. sanity SEO metrics, the shifting SEO landscape, and link relevance

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Search Engine Land