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Search Engine Land

12.07.2025

Is web traffic a vanity metric? Not if you’re a publisher

For some, traffic is vanity. For publishers, it’s revenue. Learn when it matters – and how to track what really does in a zero-click world.

Search Engine Land

12.07.2025

Google Ads API v18 to sunset Aug. 20: What you need to know

Google Ads API v18 will stop working Aug. 20, and developers must upgrade to a newer version to avoid disruptions.

Search Engine Land

12.07.2025

How to save $150,000 in brand CPC costs: Brand bidding explained

Brand bidding silently drains your budget. Learn how to spot it and turn lost clicks into sales.

Search Engine Land

12.07.2025

Why phrase match is losing ground to broad match in Google Ads

Broad match is becoming the dominant match type in Google Ads. CPCs, ROAS, and AI-driven bidding make phrase match harder to justify.

home›Search Engine Land

Search Engine Land

Marketing

Is web traffic a vanity metric? Not if you’re a publisher

Google Ads API v18 to sunset Aug. 20: What you need to know

How to save $150,000 in brand CPC costs: Brand bidding explained

Why phrase match is losing ground to broad match in Google Ads

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Search Engine Land