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Video: Google Ranking Movement, The Great Decoupling, Explicit Ranking Algorithm, Indexing Drop & AI, Lens, Ads & More
This week we covered the ongoing Google search ranking volatility that spiked on June 4th. Have you heard of the Great Decoupling? Did Google start indexing less in late May? Google updated its ranking algorithm...
Google Event & Recipe Structured Data Clarifications
Google has updated the event structured data and recipe structured data help documentation. The changes include removing the online event properties, adding more examples and also saying that recipe markup has no impact on the image chosen for a text result image.
Google AI Mode Adds Charting & Data Visualizations
When Google announced at Google I/O the launch of AI Mode, Google also announced a number of new features including the ability for Google to take your query and analyze complex datasets and create graphics based on that. Well, Google announced data visualizations and graphs for finance queries are now in AI Mode.
Google Ads API Version 20 Now Out
Google has released version 20 of the Google Ads API, this is a major release, and we are expecting two more major releases in 2025. Google updated its API release schedule update, there is new Demand Gen ad_network_type reporting, Platform comparable conversions and Campaign-level negative keywords for PMax - plus more.
Google Updates Ranking Algorithm For Explicit Content & Videos; Updates SafeSearch Documentation
Google has updated its search ranking algorithm to "more strongly affect the sites that host explicit videos but don't allow Googlebot to fetch those video files" which may lead to a "significant drop in ranking" for some of these sites. Google also updated its SafeSearch documentation with new best practices and details.
FTX Sues Neil Patel for $55 Million
Cyrus Shepard posted about how FTX, you know, the company Sam Bankman-Fried ran, is now suing Neil Patel and his company, for $55 million. There are a ton of whoppers in this lawsuit, and I have no idea who is right or wrong here, but as Cyrus noted, Neil Patel went through lots of efforts to hide this in the Google search results.
Daily Search Forum Recap: June 5, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google updated its explicit search ranking algorithm to target sites hiding explicit videos, plus Google updated its SafeSearch documentation. Are you noticing an indexing decline since late May...
Google Using Generative AI On Google Discover
Google is now testing summarizing the stories listed on Google Discover with generative AI. Some are calling this adding AI Overviews to Google Discover, which I guess is about the same thing. Of course, publishers may be worried that these AI summaries will reduce clicks from Google Discover.
Google Testing AI Overviews At Bottom Of Search Results Page
We generally see the AI Overviews show at the top of the Google search results page, I mean, it is an overview, so you'd expect them at the top. But we've seen them show up in the middle of the search results, sometimes even in position two. Now we are seeing examples of them showing at the botton of the search results page.
Google Search Ranking Volatility June 4th
Google Search ranking volatility is heating up today, June 4th. Many of the tools and some of the chatter within the SEO community are showing signs of a Google ranking update of some sorts. Again, Google has not confirmed an update since the March 2025 core update but we've seen volatility since then almost every week.
Daily Search Forum Recap: June 4, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing AI Overviews at the bottom of the page. Google Discover is testing AI generated summaries. Google is testing clickable page includes links. Bing Ads has a new shopping bag test. Bing is testing a list view for people also ask. And Microsoft has a new Ads Liasion, Navah Hopkins. Search Engine Roundtable Stories: Google Search Ranking Volatility Heated Today - June 4th Google Search ranking volatility is heating up today...
Microsoft Advertising Now Has An Ads Liaison - Navah Hopkins
Navah Hopkins, someone I have quoted here countless times, and a super respected member of the PPC community, is now the Ads Liaison for Microsoft Advertising. Navah wrote on LinkedIn, "I could not be more excited to announce I am joining Microsoft Advertising as the Ads Liaison!"
Google Publishes About Video Ads Help Document
Google has published a new help document named About Video ads across Google surfaces. As you know, Google announced new video ad formats at Google Marketing Live and we've seen Google testing video ads recently again, but now this new help document is out with more details.
The Great Decoupling Of Clicks & Impressions From Google Search
Since Google began rolling out AI Overviews in Google Search, publishers, site owners, SEOs, etc have been posting screenshots of their Google Search Console performance reports that show how clicks from Google start to drop, where impressions stay the same or go higher.
Microsoft Bing Vehicle Ads With Automobile Condition Labels
Microsoft is now labeling some of the Bing vehicle ads with the condition of those automobiles. They include “New,” “Used,” and “CPO” (Certified Pre-Owned). Also highlights features like “Single Owner,” “Nationwide Transfer,” and “Low Miles Per Year.”
Bing Search Testing Chat with Copilot Section
Microsoft is testing a new "Chat with Copilot" section within the Bing Search results. This section will give you query and question ideas that expand your original search query done on Bing and try to take you into Copilot, Microsoft's AI search experience.
Daily Search Forum Recap: June 2, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. You can check out the June 2025 Google webmaster report, it is a great place to recap what happened over the past month. Bing is testing chat with Copilot in Bing Search. Google's Gemini Live is now available in iOS and Android, it is cool but can get things wrong. Google Search product results tests a few quick view buttons. Google Lens is coming to YouTube Shorts, without ads. And a reminder, I am offline Monday and Tuesday...
Google Search Product Results With Blue Quick View Button
Google is testing a blue "Quick View" button on the popular product listings within Google Search. The funny thing is, prior to 2018, Google did have a quick view button for shopping ads, then used a "see more" button and it has changed but these are not ads, these are organic product results.
June 2025 Google Webmaster Report
It's time for the big Google Webmaster report where I recap all the big organic Google Search related news I covered here over the past month. We had Google I/O and with that, AI Mode went live in the US, with a bunch of new AI features. AI Overviews expanded, and it leads to Google Search query growth.
Programming Note: Offline For Shavuot 5785
This is a programming note that I will be completely offline for the holiday of Shavout/Shavous on Monday and Tuesday, June 2nd and 3rd. Any stories published here will be scheduled, written beforehand, and not written during the holiday hours. I will be completely offline, so any social media posts, tweets, or anything coming from this site, or my social channels are all scheduled beforehand. I won't be able to reply to comments, remove spam or break any stories on those days. I will catch up when I get back online. If a core update happens...
Daily Search Forum Recap: May 30, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. If you want your pages to show in Google's AI Mode, it must be indexed. Google Ads channel reporting for PMax campaigns was seen in the wild. Google Ads AI Max replaced Search Max in Google Ads. Google may extend the search box. Google described how Googlebot changed over the years. And I posted my weekly SEO video recap today. Note, I am offline Monday and Tuesday for a holiday...
Google Ads Channel Reporting For Performance Max In The Wild
Some advertisers are seeing the newly announced and much anticipated channel reporting for Performance Max campaigns within the Google Ads advertiser console in the wild. This was announced about a month ago, after hearing leaks of it weeks prior and now some are able to see it in their accounts.
Page Needs To Be Indexed To Be Shown In Google AI Mode
Google has once again confirmed that in order for Google to show your content as a citation or link in AI Mode, it generally needs to be crawled and then indexed by Google. This is the same thing for a page to be shown in Google Search, Google AI Overviews and other Google properties.
Video: Google Search Ranking Volatility, Web Publishing Dead, AI Mode Search Console Data & AI Mode Scares SEOs
This week, we covered more Google Search ranking volatility around May 29th. Google’s CEO, Sundar Pichai, said web publishing is not dead and had a great interview with The Verge. Most SEOs are scared of AI Mode in Google...
Google May Extend The Search Box
Google may extend the Google Search box so you can see more of your longer query. As you know, people are doing longer searches these days, and sometimes, you can't see the full query when you type it. Instead, you need to scroll to see the 2,000 plus characters you entered into the search box.