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Google Testing Review Carousels & Blocks For Product Queries
Google is testing (I think again) review carousels and block units in its search results for product queries. A number of SEOs spotted these coming up over the past week or two, and they basically show product review content in a separate section within Google Search.
Video: Google Ranking Volatility, Site Reputation Abuse, AI Overviews 2.0, Yahoo Search AI & More
We are seeing more Google search ranking volatility hit both over the weekend and also mid-week. Google expanded its site reputation abuse enforcement to Germany. Google AI Overviews powered by Gemini 2.0 can go insanely deep. Google launched a new labs experiment named Ask for me. Google Search is testing jobs at similar employers but it is weird. Google said SEOs can spot made for search engine content. Google Search Console now reports performance reports in 30 minute intervals. Google explained why there are only 100 negative keywords for PMax exclusions. Google said demographic exclusions will apply to shopping campaigns in PMax...
Google Shopping Refinements With Product Ratings
Google Search is now sometimes showing the ability to filter products in its search results by product rating. I am not sure if this is new or not, but I cannot replicate this but some are seeing the product rating filter/refinement option when searching.
Google Ask For Me - Labs Experiment
Google has a new Search Labs feature named Ask for me. Ask for me will have Google call businesses for you, to figure out the cost of the service and when it can be scheduled for you. It is like that Duplex feature we saw years ago, where Google would try to schedule a restaurant reservation for you.
Demographic Exclusions To Apply To Google Ads Shopping Inventory in PMax
Ginny Marvin, the Google Ads Liaison, has confirmed that demographic exclusions will apply to Shopping inventory in Performance Max campaigns. Marvin added that the reporting on how this is shown to advertisers is still to be determined, but the goal is to let advertisers control which age groups can or cannot see the ads.
Google Search Ranking Volatility January 29 & 30th
Google Search ranking volatility spiked and heated again over the past 24-hours or so. I am seeing renewed chatter spike up yesterday, January 29th and continue through today. I am also seeing that some of the tracking tools are showing an increase in ranking volatility within Google Search over the past day.
Google AI Overviews Go Deep With Gemini Advanced Deep Research
In early December, Sundar Pichai, the CEO of Google, said Google is starting to test powering AI Overviews with Gemini 2.0. Well, we may be starting to see some of that in the wild, with much deeper and detailed AI Overviews and citations.
Google Business Profiles Batch Price Editing & Moving Restaurant Menu Items
We recently covered how you can now drag and drop menu items for your restaurant in your Google Business Profiles. But Google also seemed to add the ability to move menu items between sections of your menu and the ability to batch edit pricing of menu items.
SEOs Can Spot Made For Search Engine Content Quickly, Google Said
John Mueller from Google noted that he finds it "interesting" how those who spend time in our industry "can often recognize made-for-search-engine content fairly quickly." Meaning, we are good at seeing a piece of content on the web and knowing if it was created to perform well in search or written by a normal user trying to help others.
Google Ads Clarifies Docs Around Placement Exclusions
Earlier this month, the Google Ads industry had a lot of confusion around if and in what cases the Google Ads API accept or support placement exclusions for Performance Max campaigns. Well, Google's Ginny Marvin clarified this the other day in an email to Navah Hopkins.
Google Search Console Performance Reports Showing Latest Update In 30 Minute Intervals
Google may have pushed some improvements to the reporting system within Google Search Console. Now Google can show how soon the report was updated within a 30 minute interval. So instead of showing last updated 3 hours ago or 4 hours ago, as an example, Google can show 3.5 hours ago.
Merging Content More Challenging Than Site Moves For Google SEO
John Mueller from Google said that merging content is always more challenging than a basic site move. Meaning, when you take a look at your content on your site and decide to merge a bunch of the content into fewer URLs, that takes longer for Google to handle than moving a site from domain A to domain B with no other changes.
Google Search Ranking Volatility Spikes Friday January 24th Through Weekend
Google Search may have pushed some unconfirmed Google search ranking algorithm update or tweak around Friday, January 24th. I briefly mentioned this on my Friday video but I felt it was worth kicking up here as its own story.
Video: Google Search Volatility, European Manual Actions, Quality Raters Updated, Bing Hides Google & Yahoo AI Chat
Google search ranking volatility is heated this week, but some of the tools are having issues tracking them. Google is sending out penalties, manual actions, over site reputation abuse in the European regions. Google updated its search quality raters guidelines. Google spam lead updated his bio...
Google Ads To Drop Certification For Some Advertisers & Updates Verification Docs
Google Ads has made two updates around advertiser verification recently. One, in some countries, Google will no longer require certification for some advertisers. Second, Google has updated and reorganized the Google Ads Advertiser Verification documentation.21
Google Ads Launches New Performance Max Features
Google announced a number of new Google Ads Performance Max features with the aim to provide advertisers with more control, transparency, and actionable insights within Performance Max campaigns, the company said. These include updates around more campaign control, enhanced Search reporting and guidance, and asset group improvements.
Daily Search Forum Recap: January 24, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search quality raters guideline were updated. Google Ads launched a ton of new PMax features. Google says spammers encourage you to waste your time disavowing links. Google Ads to drop certification for some advertisers. Bing is testing a new local pack design. Plus, I posted my weekly SEO video recap...
Google Says Spammers Encourage You To Waste Time Disavowing Links
Google's John Mueller said that when it comes to disavowing links "it's in a spammer's best interest to encourage others to spend time on it." Why? Because Google has said there is little reason to disavow links, unless you have a manual action or know you did some bad linking.
Google Search Quality Raters Guidelines Updated
On Thursday, January 23rd, Google updated its search quality raters guidelines PDF document. The last time Google updated this document was for the March 2024 spam update changes, over ten months ago. This update seems to focus on on spam and adds some additional details.
Google Page Annotation Opt Out Does Work
Google is still testing its offensive page annotation feature in the Google iOS app still, but the good news is that the opt out feature does indeed work. Yes, it takes about a month, but if you opt out, Google will stop showing page annotations on your web pages.