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Google Trends Not Showing Trends With Four Hour Filter
Google Trends seems to be broken or stalled over the past few hours. If you filter Google Trends for a specific region and then say only show me trends over the past four hours, you may only see a few keywords show up and not pages of keywords, like you'd normally expect.
Google Ads Testing Horizontal Line Above Sponsored Results
Google is testing a horizontal line about the search ads, the sponsored results, within the Google search results. We've seen Google show a blue side color on these ads, we've seen animated horizontal lines and lines separating the sitelinks in ads as well.
Daily Search Forum Recap: August 11, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Another weekend, another huge spike in Google search ranking volatility. Google may be using an undocumented generic Google crawler user agent. Google Ads is testing horizontal lines above the sponsored results. Gary Illyes was interviewed on AI Search, content...
Google Search Ranking Volatility Shakes Up This Weekend
This weekend I am seeing a spike in chatter within the SEO community on the topic of, you guessed it, Google search ranking volatility. Truth is, it really has not calmed down and the heated Google search results have been ongoing for about 6 weeks now but this weekend, I saw a spike in the SEO chatter.
Video: Google Clicks To Sites Stable, Volatility Cooled & Heated, AI Mode Ads, GPT-5 & Sullivan Drops Liaison
This week, we covered the ongoing Google search volatility, which cooled for a bit and then got heated again. Google’s Liz Reid said that website clicks from Google are relatively stable since launching AI Overviews, but no one believes them. Google did not...
Google Ads Adds Performance Max Controls & Reporting
Google announced a number of new Google Ads Performance Max controls and reporting features. They include new controls such as campaign-level negative keyword lists, more search theme limits, more demographic targeting, and new reporting for customer acquisition, goal diagnostics, final URL assets, and creative recommendations.
Bing Webmaster Tools Gets 24 Months Of Data & More
Bing not only added new filters by device and country, but also Bing added several more months of historical data - from 16 months to 24 months of data to the Bing Webmaster Tools search performance reports. Plus, Bing also added Keyword trendlines at a glance.
Daily Search Forum Recap: August 8, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. OpenAI announced GPT-5 and Microsoft Copilot is using it already, but is Bing Search? Google Ads gained new PMax controls and reporting features. Bing Webmaster Tools now has 24 months of data, up from 16 months. Google Analytics code on the wrong site should not impact your SEO. People also search for sections in Google AI Mode. And I posted the weekly SEO video recap...
Daily Search Forum Recap: August 5, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Posts updated its creation tool within Google Business Profiles. We are seeing AI Overviews within AI Overviews. Google did not confirm it uses MUVERA in search but rather maybe something like it. Google Search has this AI Catch Up feature. Google Ads sitelinks to impact ad strength for PMax campaigns. Microsoft Advertising audience planner was updated. Finally...
Google Says Clicks To Websites Relatively Stable With AI Overviews
Google's Liz Reid, in response to all the third-party studies, wrote on the Google blog, "Overall, total organic click volume from Google Search to websites has been relatively stable year-over-year." There was no specific data shared, Google did not offer up Search Console data, Google didn't show a chart - they just wrote clicks are "relatively stable."
Google Ads Negative Keywords Train Smart Bidding
Google's Ginny Marvin, the Google Ads Liaison, was asked if negative keywords are included in the algorithms to help train smart bidding. Ginny Marvin responded, saying they are one of the criteria the system checks for campaign and ad group eligibility.
Apple Business Connect Now Supports UTM Parameters For Action Links
Apple sent out an email update to some of those using Apple Business Connect to announce that it now supports UTM parameters for action links. This means you can more accurately track and report on clicks from Apple Maps to your business and the subsequent conversions.
Danny Sullivan No Longer Google's Search Liaison
Danny Sullivan is no longer the Google Search Liaison. He is switching roles within Google to work on new projects on the Google Search team. Danny Sullivan started at Google over seven years ago, and was very public-facing up until several months ago.
Google Search Ranking Volatility Heated Again
Guess what - another story on Google Search volatility and how it is heated and the chatter within the SEO industry is pretty high right now. We reported about it a lot during the Google June 2025 core update and after that core update and nope - it is not calming down yet.