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Google June 2025 Core Update Volatility Begins
Google announced the release of the June 2025 core update on June 30th at around 10:37 am ET. It seems as of July 2nd, we are starting to see the first signs of it actually starting to cause ranking volatility. It is early and I suspect you will all see this more visibly in the next day or so, but it does seem the core update ranking fluctuations have begun.
July 2025 Google Webmaster Report: June Core Update, AI Mode Expands, Great Decoupling & More
The past thirty days in the Google search and SEO universe was pretty hectic. We closed it out with the June 2025 core update after numerous unconfirmed Google ranking updates over the month - note we started to feel that core update today. Google also confirmed a change to its adult ranking signals and changed its removal-based demotion threshold. Let's not forget the Google serving bug that caused some serious issues one night. Then AI Mode rolled out to all US users and then Google brought it to Labs for users in India. Google also is testing Audio overviews in Google Search. Google live audio search is available but live visual is being tested...
Microsoft Advertising Target CPA and Target ROAS Going Away In August
Microsoft Advertising will soon retire Target CPA and Target ROAS as a standalone bidding strategies. Instead, those bidding strategies will be merged with Max Conversions and Max Conversion Value. This will happen on August 4, 2025, said Navah Hopkins from Microsoft.
Daily Search Forum Recap: July 2, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are starting to see early signs of the Google June 2025 core update touching down. I posted the big monthly Google webmaster report. Google's John Mueller said links don't really impact core updates. Bing is testing placing Copilot Search at the beginning of its search bar...
Google Ads Bans Pill / Tablet Presses Ads
Google will soon ban ads for tablet or pill presses; they will be added to the list of dangerous products or services. Ads for pill presses, tableting machines, dies, molds, stamps, punches used for creation or imprinting of pills and tablets will not be allowed after September 1, 2025.
Google June 2025 Core Update Rolling Out
Google officially announced the rollout of the June 2025 core update yesterday at around 10:37 am ET. This core update is expected to take about three weeks to roll out. Google said this "is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites."
Google Promotes AI Mode With Google Doodle
Google is promoting AI Mode with an animated Google Doodle on its home page, only in the US. The Google home page logo, animated and clickable, takes you into a search for AI Mode. It also has a Google-colored gradient to the top of the search results bar today, and Google also has promotional text on its home page for AI Mode.
Google Ads Broad Match Experiments Testing Update
Google is reportedly rolling out a new way to conduct broad match keywords experiments and A/B testing. Google wrote this "new approach is aimed at delivering faster results and reducing some of the common experimentation errors, by diverting traffic and budget within the existing campaign (instead of creating a campaign copy for the experiment treatment arm)."
Fan Out Queries Are Not In Google Search Console
Over the past couple of weeks, I've been hearing buzz that some think that Google Search Console will show the "query fan-out" queries in Google Search Console. It does not, Google Search Console at best will show you the query used by the searcher, not how Google AI is expanding the query with its query fan-out technique.
Google Ads API Outages and Slowness
Google Ads is experiencing some technical difficulties, although their ad status dashboard indicates that all is currently fine. The issue is somewhat significant in that even Microsoft Advertising is warning that you should manually update your Microsoft Ads account instead of using the Google Import when the Google APIs are having issues.
Google Search Ranking Volatility On June 28th
On Saturday, June 28th, it appears that another significant Google Search ranking update occurred, although Google has not confirmed it. There has been significant search ranking volatility and chatter within the SEO industry over the past 24 hours or so.
Video: Where the Google core updates, Web is Thriving and AI index freshness
Another week and more Google search ranking volatility hits, this time on June 25 and June 26. Google promised more core updates, more often, but that did not happen. Google’s Nick Fox says he questions the AI Overview click studies and says the web is thriving. Liz Reid, Google’s head of Search...
Google Ads Ad Preview Tool Updated
Google seems to be rolling out an update to its Ad Preview tool within Google Ads. The ad preview tool also shows a preview of a Google search result page for a specific term. This helps you view which ads and assets are appearing for your keyword, Google explained.
Daily Search Forum Recap: June 27, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google's head of search, Liz Reid, spoke about ads and SEO with AI Search. Google is testing site names in AI Overviews. Google launches "preferred sources" for Top Stories in Search in Labs. Google Ads has updated its preview tool. Google launched Offerwall to publishers. Google and Bing tests bolding on hover. And I posted my weekly SEO video recap - a great place to catch up on the weeks news...
Liz Reid, Head Of Google Search, On Ads & SEO With AI Search
Liz Reid, the head of Google Search, spoke with Reed Albergotti of Semafor, on Google's push towards AI Search. The interview was conducted weeks ago at Google I/O but was just published this week. It is worth a read but I wanted to highlight the SEO comments and ads comments in that article.
Google Offerwall Fully Launches
After over a year of being in beta, Google has announced the launch of Offerwall. "Offerwall messages allow your site visitors to choose alternative ways to support your site and gain access to your content, such as viewing a rewarded ad or paying a fee," Google wrote.
Google Top Stories Preferred Sources Labs Experiment
Google Search is testing yet another way to indicate to Google that you prefer specific sources, news sources, and publications, so that Google can show you fresh content from those sources. It is a Search Labs feature called "Preferred Sources" and is available for English in the US and India.
Google AdSense for Search Restricted Access Features (RAFs)
Google posted a new document on the topic of its AdSense for Search Restricted Access Features (RAFs). Google said, "Starting on August 25, 2025, certain AdSense for Search features have limitations depending on an account's status within the Search Partner Network."
Google Search Ranking Volatility June 25 & 26
Over the past two days it has felt like there was some sort of ranking adjustment made in the Google Search organic results. Yea, I know, organic search doesn't send clicks anymore, but they are still ranked and it seems like there was some sort of larger shuffle in those rankings.
Google SMS Review Scams & Blackmail Threats
A couple of years ago, we covered a report by the NY Times on the ongoing issues with review scams and blackmail. Well, the issue is not gone, despite Google responding to that report. From what I am told, it is still relatively common and our own Bill Hartzer was recently threatened and blackmailed with this over SMS.