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Google Ads Performance Max Campaigns Will Have Brand Guidelines Enabled
Google Ads is making a change to new Performance Max campaigns that are created in the Google Ads web interface. Starting on January 20, 2025, these campaigns will have brand guidelines enabled and require business name and logo brand assets to be linked at the campaign level rather than the asset group level.
Google Ads To Disapprove Ads Pointing To Sites With Manual Actions
Google Ads updated its abusing the ad network policy to say it will disapprove ads can take "actions on ads relating that might violate Spam Policies for Google Web Search." Specifically, if an ad's destination points to a page removed from Google Search through a Google Search manual action, the ad will be disapproved.
Google Rolls Out AI Organized Restaurant Search Results
Google has officially rolled out AI organized results for restaurants related queries. We've launched a new way to get dining recs on Search. If you’re looking for something like “restaurants with a view Chicago,” you’ll get a results page organized with AI," Robby Stein, VP of Product at Google announced on X.
Google December 2024 Spam Update Hitting Some Sites Hard
On Thursday, December 19th at 12 pm ET, Google began its release of the Google December 2024 spam update. It seems like that update kicked into gear the day or so after it was released, but honestly, it is hard to tell if the damage is from the spam update or the tail end of the completed Google December 2024 core update.
Google Ads Performance Max Brand Control Shopping Ads Override
Google Ads added a new brand control override for Performance Max campaigns that lets you override the exclusion for Shopping Ads. The check box is under the brand exclusions section and reads, "Allow Shopping ads on searches that mention excluded brands."
Video: Google December Core Update Done, Spam Update Starts, Google Ranking Exploit Leaked, Google Tests Double Serving Ads & More
Google has finished rolling out the December 2024 core update, it finished super fast and was incredibly volatile. The volatility started over the weekend but lasted throughout the whole update. Google then released the December 2024 spam update...
Google Testing Nearby Hotels & Restaurants In Google Business Profile Listing
Google seems to be testing adding buttons/links to nearby hotels and restaurants directly at the top of a Google Business Profile listing. This may be related to the Digital Markets Act (DMA) rules in European regions or it might just be some sort of other test.
Google December 2024 Core Update Done Rolling Out
The Google December 2024 core update quickly and brutally finished rolling out yesterday at around 2:00 PM ET. It took just over 6 days to roll out, starting on December 12, 2024 at 10:45 am and finishing on December 18, 2024 at 2:00 pm. This update finished fast, but it seems quick and mighty (or fast and furious).
Google Merchant Center Select Your Payment Methods
Google Merchant Center now lets merchants specify which payment methods and options they offer customers. Google would normally handle this in an automated way but now Google is letting you override those payment options, in case Google is getting it wrong.
Google Ads Testing Showing Same Ad From Same Advertiser On Same Search Results Page
Google has confirmed it is testing allowing showing the same ad, from the same advertiser, on the same search results page. Ginny Marvin, the Google Ads Liaison said, "We're conducting a small experiment testing different ad configurations" in regards to this test being spotted.
Forbes Fires Freelancers Due To Google's Site Reputation Abuse Policy
Forbes has reportedly fired some of its freelancers for some stories over its ongoing issue with Google's site reputation abuse policy, aka parasite SEO. The Verge wrote, "Forbes will stop using freelancers for some types of stories indefinitely — and has blamed the change on a recent update to Google Search policies."
Diving Into The Google Exploit With End Points Reveal Interesting Ranking Signals
Mark Williams-Cook gave an unbelievable presentation at SearchNorwich named Improving your SEO with conceptual models. Lucky for you and me, this presentation was posted on YouTube for us all to enjoy. It covers how Mark found an exploit in Google's end points and was able to extrapolate from that interesting data that aligns with the search API leak from earlier this year.
Google Tackling Site Reputation Abuse By Treating Some Sites Within A Site
Jonathan Jones attended the Google Search Central Live event in Zurich last week and posted excellent and detailed notes about the event, including a bit more on the more often core updates. But he also covered how Danny Sullivan, Google's Search Liaison, said how Google thinks about site reputation and how treating some sites within a site, as a solution to this problem.
Daily Search Forum Recap: December 17, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said they are tracking the site reputation abuse problem by treating some sites within a site. Google says disavowing toxic links is a billable waste of time. ChatGPT Search is now out for all logged in users...