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Google Testing AI Overviews In Turkey, Sweden, Netherlands & More
Google seems to be on the verge of rolling out AI Overviews in within Google Search in more countries and regions. We are seeing signs of Google testing AI Overviews in the wild in Turkey, Sweden and the Netherlands. This is a week or so before Google's big conference, Google I/O.
Google Ads Reporting Bug Led To Over Reported Click-Through Rates
Google has confirmed a "rare" bug with Google Ads reporting where it can lead to over-reporting click-through rate percentages. Brad Geddes posted about the issue on LinkedIn, and Ginny Marvin, the Google Ads Liaison, responded with confirmation.
Google Testing AI Mode Button On Google Search Box
Google is testing ways to get more people to try AI Mode with a new AI Mode button in the Google Search bar on the Google home page. We've seen Google test AI Mode promotions with banners in the search results but now Google is placing large buttons in the search bar to get people to use AI Mode.
Google Search Discussions Beta Feature
Google has a new beta feature to encourage searchers to add comments and have discussions around a specific topic. It is called "Discussions" and has a beta label on it. You can add your own thoughts/comments to the topic and those comments can appear across a number of Google properties and services.
Google Search Stops 20X More Scammy Pages
Google said it is now able to catch "20-times the number of scammy pages," that it did in the past, leading to a reduction of "these scams by more than 80% in Search." Google credits investments in AI-powered scam detection systems and improved scam classifiers.
Video: Google Volatility, D.C. Creator Summit, Apple Safari Google Searches Drop & Google Ads AI Max
It's been calm for the past two weeks but we are seeing Google ranking volatility hit on May 8th. Google held another creator summit, this one in Washington, D.C. Apple said Google searches are declining in Safari, but Google said...
Daily Search Forum Recap: May 9, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search says it stops 20 times more scammy pages in Search. Google Ads is testing showing follower counts. Google AdSense auto optimize is now on the site level. Google showed how to use country and language parameters in Google Search. Bing is testing new next / previous pagination. And I posted the weekly SEO video recap. Search Engine Roundtable Stories: Search News Buzz Video Recap: Google Volatility, D.C...
Google On How To Use Country & Language Parameters In Google Search
Did you know that you can quickly add parameters to the end of your Google Search URL to see search results in a specific language and/or country? Yes, you can do this from the advanced search settings screen in Google Search but you can also append &hl=(languagecode) + &gl=(countrycode) URL parameters, if you want to save some clicks.
Google Search Ranking Volatility May 8th
It has been a couple of weeks since we last reported on a Google search ranking update, I bet a ton of you were wondering if I was feeling off. But it has been relatively calm for the past couple of weeks, that is until today. I am seeing renewed volatility over the past 24-hours and the SEO community chatter is picking up on it as well.
Google Business Profiles Toggle For Show Business Address Broken
Google Business Profiles has another bug, this time with the toggle to hide or show the business address. The toggle for "Show business address to customers" just does not work - I even tried it myself and it is not working for my business.
Daily Search Forum Recap: May 8, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search ranking volatility may be heating up today, May 8th. But there was a Google Analytics real time reporting glitch. Apple said Google searches are down for the first time in Safari...
Google Ads Launches New Charting
Google has launched several new charts within the Google Ads interface. We recently saw the table tree view (which was not 100% new, I was told) and now we are seeing new stacked bar chart, stacked column chart, combo chart, stacked area chart and 100% stacked area chart.
Apple Says Google Searches Down & Google Says Google Searches Up
Yesterday, Apple's Eddy Cue said searches on Google via Safari were down last month for the first time in 22 years. Then later, Google issued a statement saying there was an "increase in total queries coming from Apple’s devices and platforms."
Google Ads AI Max For Search Campaigns
Google has announced a new Google Ads search campaign feature named AI Max. Google says AI Max for Search campaigns is a "new, one-click feature suite" that brings you a "suite of targeting and creative enhancements" of "the best of Google AI to your Search campaigns."
Google Held Another Google Creator Summit
Google held another Google Creator Summit where they invited 7 creators on a fully paid expense trip to their Washington, D.C. office to spend the first two days in some larger Small Business Summit and then day three with Danny Sullivan, Paul Haahr and I believe HJ Kim from the Google Search team.
Publishers From Brazil Not Happy With Google
For the past week or so, news publishers from Brazil have not been happy with Google. It seems that Google Discover is broken for a lot of Brazilians, showing irrelevant content to users and searchers, and not showing content from the typical publishers based in Brazil.
Google Popular Products With Video & Content Reviews
We've seen variations of Google's popular products section in the search results show both article and video content reviews. But now we are seeing another format for it, one that even links to laptop reviews from 55 years ago, a good ten years before the Osborne 1 hit shelves.
Jerry Dischler, Former Google Ads Boss, Leaving Google
Jerry Dischler, the almost 20 year Google executive, is reportedly leaving Google a year and a half after he stepped down from that position. Jerry Dischler was involved in a lot of the Department of Justice negativity around Google's ad business, which may or may not be related to him stepping down in 2023 and now reportedly leaving Google in 2025.
Daily Search Forum Recap: May 6, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing showing AI Overviews for site commands. Google Business Profiles is sending out emails about information edit rejections. News publishers from Brazil are complaining big time about Google Discover. Google's popular products with video and article reviews can show content from 55 years ago. Google Ads is testing a new ad group interface. Google's before and after search operators are still in beta, six years later. And Jerry Dischler, the former Google Ads boss...
Google Business Profiles Information Edit Rejected
Google is now sending emails to business owners when a Google Business Profile information edit was rejected. The email subject line says "A recent information edit was rejected," and then it tells you more details on why and allows you to read the policy and then appeal the decision.
Google Testing Replacing Map Local Pack With AI Overviews
Google may be testing replacing local pack at the top of the Google Search results for "near me" related queries with an AI Overview. So instead of showing a map and the three or so local listings, Google is showing an AI Overview with some local information.