Google Ads is making a change to new Performance Max campaigns that are created in the Google Ads web interface. Starting on January 20, 2025, these campaigns will have brand guidelines enabled and require business name and logo brand assets to be linked at the campaign level rather than the asset group level.

Search Engine Roundtable

25.12.2024

Google Merchant Center Next Glossary Added

Google has posted a new help section for Google Merchant Center, a Merchant Center Next Glossary. This glossary defines key Merchant Center terms and links you to related articles with more detail about each term.

Search Engine Roundtable

25.12.2024

Google Ads Asset-Level Conversion Data in Performance Max

Google Ads seems to be rolling out new asset-level conversion data in Performance Max reporting and campaigns. You can use the conversions and conversion value columns to get an overview of asset performance.

Search Engine Roundtable

25.12.2024

Google Rolls Out AI Organized Restaurant Search Results

Google has officially rolled out AI organized results for restaurants related queries. We've launched a new way to get dining recs on Search. If you’re looking for something like “restaurants with a view Chicago,” you’ll get a results page organized with AI," Robby Stein, VP of Product at Google announced on X.

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Search Engine Roundtable

Marketing

Google Ads Performance Max Campaigns Will Have Brand Guidelines Enabled

Google Merchant Center Next Glossary Added

Google Ads Asset-Level Conversion Data in Performance Max

Google Rolls Out AI Organized Restaurant Search Results

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