Siegel Gale: Brand Consulting, Experience, Strategy, and Design - Marketing

What can Chanel and the NBA teach us about the secret to brand longevity?

Some brands have it, others don’t. Strategist, Flora de la Mortiere, asks: how do you build a brand that stands the test of time?

Brand promises, delivered: the philosophy within

A brand experience philosophy is the overarching strategy behind creating meaningful experiences that differentiate the brand from competitors. It works [...]

What’s breaking the news? A fresh look at experience perceptions of the media industry

This article originally appeared in ANA. We all encounter media and news. Papers, TV, online sources, news apps—the channels are ever-expanding. With one [...]

Dory Ellis Garfinkle joins Siegel+Gale as Chief Marketing Officer

Global brand experience firm Siegel+Gale today announced the appointment of Dory Ellis Garfinkle as chief marketing officer. Ellis Garfinkle joins [...]

What’s on the minds of brand leaders in 2024?

Since January, Siegel+Gale has been holding dinners with senior brand leaders across major West Coast cities. Dinner attendees represented the who’s who in [...]

Bridging trust: humanizing technology in finance

This article originally appeared in Little Black Book. It’s only Tuesday, and it already feels like one of those weeks at work. You’ve been on [...]

The role of brand in M&A: Technology

AI and brand management: how technology can keep creative output true to a brand's identity

AI is reshaping how we think about the creative process. The next frontier will change how brands are built and managed, and the call to harness new AI [...]

Simply Smarter: A brand experience newsletter

After 2023's slump, a surge of megadeals suggests a potential revival in mergers and acquisitions. As activity heats up, how can brands maximize the [...]

The role of brand in M&A: Technology

AI: transforming work in the fourth industrial revolution

We speak to Harriett Hindmarsh, Chief Marketing Officer, AECOM and Nicholas Jenkins-Smith, Design Director, Siegel+Gale, about the role of AI in their [...]

The formula for irrational love

Group Director, Experience, Jenna Isken, shares her own journey as a Bobbie mom and what brands can learn from the U.S.' first and only mom-founded [...]

AI, brands and the importance of simplicity with Philip Davies

Philip Davies, President, EMEA took the stage at The Economist's 4th annual Business Innovation Summit, "Harnessing AI: from Fear to [...]

As M&A rebounds, ‘it all hinges upon the CMO having a seat at the table’

As C-Suites look for growth through mergers and acquisitions, marketers at those companies face questions: What happens to the brands? Do they become one? [...]

Simply Smarter: A brand experience newsletter

From the latest mergers and acquisitions re-shaping the business landscape to the buzz surrounding Super Bowl LVIII, we’ve got you covered. But [...]

Digital innovation in hospitality makes for simpler customer experiences

Senior Strategy Director, Patrick Kampff, draws on the tenth edition of World’s Simplest Brands to explore how the hospitality sector has weathered the [...]

How auto brands can transform the consumer experience

How can brands in the automotive industry transform the consumer experience? The solution lies in merging experiential and educational moments, turning [...]

How to pick a name for your AI startup

In the world of exploding innovation in the AI industry, a great name paired with a great product can elevate your technology. But what should you consider [...]

Brand promises, delivered: moments of truth

We know that brand is a powerful lever for transformation, growth and culture, but it’s powerless until it ‘shows up.’ How your brand is experienced is [...]

In the news | World's Simplest Brands Tenth Edition

From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and [...]

In memoriam Gloria Siegel

We’d like to take a moment to remember Gloria Siegel, who passed away Sunday morning, February 25. Gloria was Alan’s wife, business partner and soulmate [...]

Jared Taylor on the power of Brand-led Change

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Jared Taylor, Associate [...]

Go big or go home: how brands showed up at Super Bowl LVIII

With 30-second spots at this year's game costing about $7 million, the Super Bowl has become a potent platform for brands—from promoting new products [...]

Healthcare is complex, but patient interactions don’t have to be

No one in the United States needs reminding that healthcare is complex, says Lisa Kane, Group Director, Strategy. Knowing which parts of the patient [...]

Streaming services in the age of overchoice: finding clarity amidst industry complexity

In the ever-evolving world of streaming, simplicity has been relegated to second billing. Jenna Isken, Group Director, Experience, examines the current era [...]

The role of brand in M&A: Healthcare

How airlines can take off with simplicity-first solutions

By taking a simplicity-first approach, airlines can resolve complexity and help alleviate some of the most stressful and painful moments throughout the [...]

Simply Smarter: A brand experience newsletter (December 2023)

This year, more than ever, simplicity paid for the brands that delivered it. But before a new year begins, let’s look back and celebrate highlights [...]

And the award goes to: a recap of Siegel+Gale's honors in 2023

We’re thrilled to share the incredible accolades and awards that have honored our colleagues' and clients’ imaginative, bold and brand-led work [...]

Preparing for IPO success | A checklist for brand IPO conversations

Successful IPOs prepare their brands with the same care and attention as their balance sheets. Is your brand ready?

Rigetti's newest evolution: The Novera QPU, the premiere "personal" quantum computer

In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with our experts about our work [...]

Solventum | A new independent health care company

In our latest SMPL Q+A, explore our branding work for Solventum, the new independent health care company 3M plans to spin-off.

The role of brand in M&A: Healthcare

Quicken's new branding looks to the future while honoring its roots

Siegel+Gale's global brand experts go behind the scenes of Quicken's rebrand that celebrates 40 years of leadership in personal finance.

Simply Smarter: A brand experience newsletter (October 2023)

Delivering simple experiences has never been more important—and 15,000+ consumers across nine countries agree. To determine the global state of simplicity, [...]

Simply Smarter: A brand experience newsletter (September 2023)

When a company goes public, the focus is on boosting investor confidence—but it takes more than strong financial reports to woo the market. The secret star [...]

How Lidl became the world’s simplest brand

EMEA President, Philip Davies, examines why Lidl took the top spot in the tenth edition of World’s Simplest Brands.

Employer branding for the energy industry made simple | Attracting top talent

Associate Director, Strategy, Emma Lewis, provides 4 key considerations for building your employer brand and attracting the best talent.

Generative AI | Good News or Bad News for Branding?

Our Associate Director, Brand Comms, Analicia Sotelo, provides 3 simple ways creatives can utilize generative AI in branding + beyond.

The role of brand in M&A: Financial Services