How a unified vision and partnership with Siegel+Gale helped Cotality unlock its full potential The need for change In today’s fast-moving business world, [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

17.06.2025

Humans vs. robots: battleground website Pt. 2

Welcome to “Humans vs Robots: Battleground Website”—a three-part series on how generative AI is quietly rewriting the rules of brand visibility.

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

14.06.2025

Dare to Simplify: Transforming for Wall Street and beyond

A night above Manhattan: Lessons from a room full of brand leaders Last Tuesday, as the sun dipped behind the skyline, something remarkable happened sixty [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

13.06.2025

HPE: Powering the future of enterprise technology

The opportunity Ten years ago, Hewlett Packard Enterprise (HPE) was created through one of the largest corporate spin-offs in history—separating from HP [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

20.05.2025

Humans vs. robots: battleground website

Welcome to “Humans vs Robots: Battleground Website”—a three-part series on how generative AI is quietly rewriting the rules of brand visibility. As [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

17.05.2025

Producing Solventum brand assets together

This wasn’t just a photo shoot. It was a partnership built on shared expertise and trust.

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

16.05.2025

My First Year as CMO at Siegel+Gale: Advice for “New” Leadership

If you’re starting a new chapter, do it with openness and heart. The rest will follow.

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

09.05.2025

Solventum Brand Central. One simple hub. Brand clarity—everywhere

Now, every Solventum employee—anywhere in the world—can find what they need, when they need it, and use the brand with confidence.

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

09.05.2025

Naming in 2025 is tricky. Here are 8 fake company names we love.

In 2025, a great name is your first—and best—chance to stand out. It’s worth the work. Don’t settle for a name that checks the boxes. Aim for one that [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

23.04.2025

Marketing in 2025: the trends that will define our future

For brands, 2025 isn't just about keeping up—it's about leading. The brands that succeed will be the ones that are trendsetters. Whether [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

16.04.2025

What does simple sound like to you?

Every organization, from nonprofit to national provider, should strive for simplicity—for audience peace of mind and their own bottom line.

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

15.04.2025

Five reasons brand simplicity drives real business impact

Whether navigating a merger, managing a bloated portfolio or simply trying to futureproof your brand, simplicity isn't just nice to have—it's [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

13.04.2025

Brand Valuation Questions | 4 Questions with Brian Rafferty

Brian Rafferty, global head of research insights, answers four key brand valuation questions to help business leaders understand tangible brand value.

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

12.04.2025

The rise and remit of the Chief Brand Officer

Marketing a brand is one job; nurturing it is a different skillset

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

07.04.2025

Welcome to the golden age of brand voice—powered by AI

Now, for the first time, AI is revolutionizing the game—transforming brand voice from an afterthought into a competitive advantage. At last, brands can [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

02.04.2025

The Subtext interview: Pat Attenasio

For Pat Attenasio, Director of Brand Communication, simplicity isn’t a given—it’s an art that demands hard work, but leads to copy that lands and [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

01.04.2025

Connect and protect: how to create effective masterbrand strategies

Getting masterbrand strategy right requires companies to build effective emotional connections with each brand’s audience and then mitigate against [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

12.03.2025

Ikea’s new pop-up is a masterclass in celebrating a cultural icon

As London awaits the retailer’s new flagship store on Oxford Street, a pop-up celebrating the brand’s blue bag demonstrates how everyday items can take on [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

08.03.2025

International Women's Day 2025

As International Women's Day 2025 approaches, Siegel+Gale celebrates the incredible women in our extended network.

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

02.03.2025

Web Summit Qatar: Marketing trends for 2025 | Philip Davies

2025 is shaping up to be an exciting and transformative year for marketers. New technologies and platforms are reshaping how brands connect with audiences, [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

28.02.2025

Experience pays: the new marketing math

In today’s landscape, brand growth isn’t just about stacking up impressions; it’s about crafting experiences that forge real connections and ripple across [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

20.02.2025

How Lidl is redefining loyalty, one pint at a time

Lidl is integrating a pub into one of its Northern Ireland stores. It is a strategy that could boost brand loyalty and change the way supermarkets think [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

19.02.2025

Will a ‘rebrand’ of the CMO create a better balance between brand and performance marketing?

Inspired by the news of Kimberly-Clark hiring its first global chief creative and design officer, our Chief Marketing Officer, Dory Ellis Garfinkle spoke [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

19.02.2025

Go big or go home: how brands showed up at Super Bowl LIX

Whether it was extraterrestrial mascots or self-deprecating humor, our experts, Jenna Isken, Lisa Kane, and Amy Chen, weigh in on the ads from Super Bowl LIX.

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

29.01.2025

The 10 pitfalls of naming

From rushing the naming process to falling in love with a name before it's vetted, the pitfalls of naming can derail even the best ideas. Lea Chu, [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

24.01.2025

The United States Steel drama: How branding can forge a unified future

For those of us in the B2B brand world, corporate acquisitions and restructurings are the dramas we follow most closely. The plots are complex, the [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

06.01.2025

The secret to simplicity

The world feels more complex than ever right now. There’s more choice, more speed and customer journeys are more convoluted. For brands, there are more [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

03.01.2025

Your users' brains are being rewired (and your website is giving them a headache)

That slick website you just launched? It's already causing your users actual pain. Not because your tech stack is outdated or your content is stale [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

05.12.2024

Behind a leading diabetes research foundation’s rebrand

JDRF takes on the name Breakthrough T1D as it dispels the notion that only children are diagnosed with Type 1 diabetes.

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

20.11.2024

Navigating brand management in the current era of corporate spin-offs: a guide for CMOs

The election of Donald Trump will herald a substantial shift in philosophy at the Federal Trade Commission (FTC), primarily in the form of a more relaxed [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

20.11.2024

The anti-hype AI playbook: what marketing leaders aren't talking about

Skip the AI press releases. Start small, focus on results and build capability before scaling. The winners aren't talking because they're too [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

02.11.2024

Dare to simplify

From our perspective, the world can be divided into two camps: simplifiers and everyone else. As creatives and brand-builders, we thrive when tackling [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

24.10.2024

Olympic Marketing 2.0 | How Brands are Winning Gold thru Unity

How savvy brands are rewriting the Olympic marketing playbook, transforming the world’s biggest sporting event into a catalyst for unity.

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

22.10.2024

Greatest wealth transfer in history will create brand challenges for wealth manager

Gen X, Millennials and Gen Z are set to inherit $84 trillion in assets. As wealth shifts hands, wealth management firms will need to shift how they go to [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

27.09.2024

Brand experiences create memories

Has your brand created deeper bonds in your sector? Is your brand experience cohesive, consistent and compelling? Senior Strategy Director, Patrick Kampff, [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

23.09.2024

In their words: Healthcare looking to the future

Over the last few years, the healthcare industry has arguably seen some of the most considerable changes, outside and in. Through our conversations, the [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

17.09.2024

Adswerve Brand Identity Update | Rebrand Project

Our practitioners about our brand identity work for Adswerve, the award-winning tech consultancy and leading Google and Adobe partner.

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

04.09.2024

Tether: Turning the largest stablecoin into a digital disruptor

In this SMPL Q+A, we speak with our Design Director, James Snook, about our work with Tether.

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

13.08.2024

The great small-format store experiment – brand boon or bust for retailers?

Brian Rafferty, Global Director, Business Analytics & Insights, delves into why simplicity matters more than ever to the consumer experience and how [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

03.08.2024

Managing the C-suite for a brand-building strategy

For today’s CMOs, it can be a big-time challenge to convince a room full of impatient C-suiters that the pay-off to a ‘rebrand’ will not be in the next [...]

home›Siegel Gale: Brand Consulting, Experience, Strategy, and Design›Marketing

Siegel Gale: Brand Consulting, Experience, Strategy, and Design - Marketing

Transforming Cotality: Building a brand for the future

Humans vs. robots: battleground website Pt. 2

Dare to Simplify: Transforming for Wall Street and beyond

HPE: Powering the future of enterprise technology

Humans vs. robots: battleground website

Producing Solventum brand assets together

My First Year as CMO at Siegel+Gale: Advice for “New” Leadership

Solventum Brand Central. One simple hub. Brand clarity—everywhere

Naming in 2025 is tricky. Here are 8 fake company names we love.

Marketing in 2025: the trends that will define our future

What does simple sound like to you?

Five reasons brand simplicity drives real business impact

Brand Valuation Questions | 4 Questions with Brian Rafferty

The rise and remit of the Chief Brand Officer

Welcome to the golden age of brand voice—powered by AI

The Subtext interview: Pat Attenasio

Connect and protect: how to create effective masterbrand strategies

Ikea’s new pop-up is a masterclass in celebrating a cultural icon

International Women's Day 2025

Web Summit Qatar: Marketing trends for 2025 | Philip Davies

Experience pays: the new marketing math

How Lidl is redefining loyalty, one pint at a time

Will a ‘rebrand’ of the CMO create a better balance between brand and performance marketing?

Go big or go home: how brands showed up at Super Bowl LIX

The 10 pitfalls of naming

The United States Steel drama: How branding can forge a unified future

The secret to simplicity

Your users' brains are being rewired (and your website is giving them a headache)

Behind a leading diabetes research foundation’s rebrand

Navigating brand management in the current era of corporate spin-offs: a guide for CMOs

The anti-hype AI playbook: what marketing leaders aren't talking about

Dare to simplify

Olympic Marketing 2.0 | How Brands are Winning Gold thru Unity

Greatest wealth transfer in history will create brand challenges for wealth manager

Brand experiences create memories

In their words: Healthcare looking to the future

Adswerve Brand Identity Update | Rebrand Project

Tether: Turning the largest stablecoin into a digital disruptor

The great small-format store experiment – brand boon or bust for retailers?

Managing the C-suite for a brand-building strategy

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