News
Entertainment
Science & Technology
Sport
Business & Money
Life
Culture & Art
Hobbies
6 | Follower
Siegel Gale: Brand Consulting, Experience, Strategy, and Design
29.01.2025
From rushing the naming process to falling in love with a name before it's vetted, the pitfalls of naming can derail even the best ideas. Lea Chu, [...]
24.01.2025
For those of us in the B2B brand world, corporate acquisitions and restructurings are the dramas we follow most closely. The plots are complex, the [...]
06.01.2025
The world feels more complex than ever right now. There’s more choice, more speed and customer journeys are more convoluted. For brands, there are more [...]
03.01.2025
That slick website you just launched? It's already causing your users actual pain. Not because your tech stack is outdated or your content is stale [...]
05.12.2024
JDRF takes on the name Breakthrough T1D as it dispels the notion that only children are diagnosed with Type 1 diabetes.
20.11.2024
The election of Donald Trump will herald a substantial shift in philosophy at the Federal Trade Commission (FTC), primarily in the form of a more relaxed [...]
Skip the AI press releases. Start small, focus on results and build capability before scaling. The winners aren't talking because they're too [...]
02.11.2024
From our perspective, the world can be divided into two camps: simplifiers and everyone else. As creatives and brand-builders, we thrive when tackling [...]
24.10.2024
How savvy brands are rewriting the Olympic marketing playbook, transforming the world’s biggest sporting event into a catalyst for unity.
22.10.2024
Gen X, Millennials and Gen Z are set to inherit $84 trillion in assets. As wealth shifts hands, wealth management firms will need to shift how they go to [...]
27.09.2024
Has your brand created deeper bonds in your sector? Is your brand experience cohesive, consistent and compelling? Senior Strategy Director, Patrick Kampff, [...]
23.09.2024
Over the last few years, the healthcare industry has arguably seen some of the most considerable changes, outside and in. Through our conversations, the [...]
17.09.2024
Our practitioners about our brand identity work for Adswerve, the award-winning tech consultancy and leading Google and Adobe partner.
04.09.2024
In this SMPL Q+A, we speak with our Design Director, James Snook, about our work with Tether.
13.08.2024
Brian Rafferty, Global Director, Business Analytics & Insights, delves into why simplicity matters more than ever to the consumer experience and how [...]
03.08.2024
For today’s CMOs, it can be a big-time challenge to convince a room full of impatient C-suiters that the pay-off to a ‘rebrand’ will not be in the next [...]
02.08.2024
"I'm thrilled to join a firm that embodies the power of simplicity. Throughout my career, I have consistently focused on crafting brand [...]
Rishi Dhir, Head of Strategy, EMEA, on the power of unexpected creativity.
02.07.2024
Some brands have it, others don’t. Strategist, Flora de la Mortiere, asks: how do you build a brand that stands the test of time?
04.06.2024
A brand experience philosophy is the overarching strategy behind creating meaningful experiences that differentiate the brand from competitors. It works [...]
30.05.2024
This article originally appeared in ANA. We all encounter media and news. Papers, TV, online sources, news apps—the channels are ever-expanding. With one [...]
17.05.2024
Global brand experience firm Siegel+Gale today announced the appointment of Dory Ellis Garfinkle as chief marketing officer. Ellis Garfinkle joins [...]
14.05.2024
Since January, Siegel+Gale has been holding dinners with senior brand leaders across major West Coast cities. Dinner attendees represented the who’s who in [...]
This article originally appeared in Little Black Book. It’s only Tuesday, and it already feels like one of those weeks at work. You’ve been on [...]
09.05.2024
08.05.2024
AI is reshaping how we think about the creative process. The next frontier will change how brands are built and managed, and the call to harness new AI [...]
07.05.2024
After 2023's slump, a surge of megadeals suggests a potential revival in mergers and acquisitions. As activity heats up, how can brands maximize the [...]
17.04.2024
We speak to Harriett Hindmarsh, Chief Marketing Officer, AECOM and Nicholas Jenkins-Smith, Design Director, Siegel+Gale, about the role of AI in their [...]
12.04.2024
Group Director, Experience, Jenna Isken, shares her own journey as a Bobbie mom and what brands can learn from the U.S.' first and only mom-founded [...]
10.04.2024
Philip Davies, President, EMEA took the stage at The Economist's 4th annual Business Innovation Summit, "Harnessing AI: from Fear to [...]
05.04.2024
As C-Suites look for growth through mergers and acquisitions, marketers at those companies face questions: What happens to the brands? Do they become one? [...]
23.03.2024
From the latest mergers and acquisitions re-shaping the business landscape to the buzz surrounding Super Bowl LVIII, we’ve got you covered. But [...]
22.03.2024
Senior Strategy Director, Patrick Kampff, draws on the tenth edition of World’s Simplest Brands to explore how the hospitality sector has weathered the [...]
21.03.2024
How can brands in the automotive industry transform the consumer experience? The solution lies in merging experiential and educational moments, turning [...]
In the world of exploding innovation in the AI industry, a great name paired with a great product can elevate your technology. But what should you consider [...]
15.03.2024
We know that brand is a powerful lever for transformation, growth and culture, but it’s powerless until it ‘shows up.’ How your brand is experienced is [...]
14.03.2024
From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and [...]
02.03.2024
We’d like to take a moment to remember Gloria Siegel, who passed away Sunday morning, February 25. Gloria was Alan’s wife, business partner and soulmate [...]
28.02.2024
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Jared Taylor, Associate [...]