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Siegel Gale: Brand Consulting, Experience, Strategy, and Design
06.01.2025
The world feels more complex than ever right now. There’s more choice, more speed and customer journeys are more convoluted. For brands, there are more [...]
03.01.2025
That slick website you just launched? It's already causing your users actual pain. Not because your tech stack is outdated or your content is stale [...]
05.12.2024
JDRF takes on the name Breakthrough T1D as it dispels the notion that only children are diagnosed with Type 1 diabetes.
20.11.2024
The election of Donald Trump will herald a substantial shift in philosophy at the Federal Trade Commission (FTC), primarily in the form of a more relaxed [...]
Skip the AI press releases. Start small, focus on results and build capability before scaling. The winners aren't talking because they're too [...]
02.11.2024
From our perspective, the world can be divided into two camps: simplifiers and everyone else. As creatives and brand-builders, we thrive when tackling [...]
24.10.2024
How savvy brands are rewriting the Olympic marketing playbook, transforming the world’s biggest sporting event into a catalyst for unity.
22.10.2024
Gen X, Millennials and Gen Z are set to inherit $84 trillion in assets. As wealth shifts hands, wealth management firms will need to shift how they go to [...]
27.09.2024
Has your brand created deeper bonds in your sector? Is your brand experience cohesive, consistent and compelling? Senior Strategy Director, Patrick Kampff, [...]
23.09.2024
Over the last few years, the healthcare industry has arguably seen some of the most considerable changes, outside and in. Through our conversations, the [...]
17.09.2024
Our practitioners about our brand identity work for Adswerve, the award-winning tech consultancy and leading Google and Adobe partner.
04.09.2024
In this SMPL Q+A, we speak with our Design Director, James Snook, about our work with Tether.
13.08.2024
Brian Rafferty, Global Director, Business Analytics & Insights, delves into why simplicity matters more than ever to the consumer experience and how [...]
03.08.2024
For today’s CMOs, it can be a big-time challenge to convince a room full of impatient C-suiters that the pay-off to a ‘rebrand’ will not be in the next [...]
02.08.2024
Rishi Dhir, Head of Strategy, EMEA, on the power of unexpected creativity.
"I'm thrilled to join a firm that embodies the power of simplicity. Throughout my career, I have consistently focused on crafting brand [...]
02.07.2024
Some brands have it, others don’t. Strategist, Flora de la Mortiere, asks: how do you build a brand that stands the test of time?
04.06.2024
A brand experience philosophy is the overarching strategy behind creating meaningful experiences that differentiate the brand from competitors. It works [...]
30.05.2024
This article originally appeared in ANA. We all encounter media and news. Papers, TV, online sources, news apps—the channels are ever-expanding. With one [...]
17.05.2024
Global brand experience firm Siegel+Gale today announced the appointment of Dory Ellis Garfinkle as chief marketing officer. Ellis Garfinkle joins [...]
14.05.2024
Since January, Siegel+Gale has been holding dinners with senior brand leaders across major West Coast cities. Dinner attendees represented the who’s who in [...]
This article originally appeared in Little Black Book. It’s only Tuesday, and it already feels like one of those weeks at work. You’ve been on [...]
09.05.2024
08.05.2024
AI is reshaping how we think about the creative process. The next frontier will change how brands are built and managed, and the call to harness new AI [...]
07.05.2024
After 2023's slump, a surge of megadeals suggests a potential revival in mergers and acquisitions. As activity heats up, how can brands maximize the [...]
17.04.2024
We speak to Harriett Hindmarsh, Chief Marketing Officer, AECOM and Nicholas Jenkins-Smith, Design Director, Siegel+Gale, about the role of AI in their [...]
12.04.2024
Group Director, Experience, Jenna Isken, shares her own journey as a Bobbie mom and what brands can learn from the U.S.' first and only mom-founded [...]
10.04.2024
Philip Davies, President, EMEA took the stage at The Economist's 4th annual Business Innovation Summit, "Harnessing AI: from Fear to [...]
05.04.2024
As C-Suites look for growth through mergers and acquisitions, marketers at those companies face questions: What happens to the brands? Do they become one? [...]
23.03.2024
From the latest mergers and acquisitions re-shaping the business landscape to the buzz surrounding Super Bowl LVIII, we’ve got you covered. But [...]
22.03.2024
Senior Strategy Director, Patrick Kampff, draws on the tenth edition of World’s Simplest Brands to explore how the hospitality sector has weathered the [...]
21.03.2024
In the world of exploding innovation in the AI industry, a great name paired with a great product can elevate your technology. But what should you consider [...]
How can brands in the automotive industry transform the consumer experience? The solution lies in merging experiential and educational moments, turning [...]
15.03.2024
We know that brand is a powerful lever for transformation, growth and culture, but it’s powerless until it ‘shows up.’ How your brand is experienced is [...]
14.03.2024
From where they shop to how they communicate, people put a premium on experiences that are easy to understand; transparent and honest; caring for and [...]
02.03.2024
We’d like to take a moment to remember Gloria Siegel, who passed away Sunday morning, February 25. Gloria was Alan’s wife, business partner and soulmate [...]
28.02.2024
In SMPL Q+A, we interview our practitioners on all things relevant to branding, design and simplicity. Here, we speak with Jared Taylor, Associate [...]
23.02.2024
With 30-second spots at this year's game costing about $7 million, the Super Bowl has become a potent platform for brands—from promoting new products [...]
15.02.2024
No one in the United States needs reminding that healthcare is complex, says Lisa Kane, Group Director, Strategy. Knowing which parts of the patient [...]