Brian Rafferty, global head of research insights, answers four key brand valuation questions to help business leaders understand tangible brand value.

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

15.04.2025

Five reasons brand simplicity drives real business impact

Whether navigating a merger, managing a bloated portfolio or simply trying to futureproof your brand, simplicity isn't just nice to have—it's [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

16.04.2025

What does simple sound like to you?

Every organization, from nonprofit to national provider, should strive for simplicity—for audience peace of mind and their own bottom line.

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

23.04.2025

Marketing in 2025: the trends that will define our future

For brands, 2025 isn't just about keeping up—it's about leading. The brands that succeed will be the ones that are trendsetters. Whether [...]

home›Siegel Gale: Brand Consulting, Experience, Strategy, and Design

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

Marketing

Brand Valuation Questions | 4 Questions with Brian Rafferty

Five reasons brand simplicity drives real business impact

What does simple sound like to you?

Marketing in 2025: the trends that will define our future

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Siegel Gale: Brand Consulting, Experience, Strategy, and Design