As vice president of the Design jury at The Drum Awards Festival, Phillip Davies explains why simplicity builds trust, why persuasion still matters and how [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

19.09.2025

From chemtrails to Cracker Barrel, Americans are creating wild conspiracy theories about brands

Whether it’s American Eagle Outfitters or Cracker Barrel, it seems like lately, there's a new uproar surrounding a company branding decision. Our [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

25.09.2025

Beyond algorithms: why vision demands originals

Executives are racing to integrate AI into their strategy and decision-making. But our Senior Strategy Director, Patrick Kampff, says human imagination and [...]

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Siegel Gale: Brand Consulting, Experience, Strategy, and Design

Marketing

Humans vs. robots: battleground website Pt. 3

Siegel+Gale’s Phillip Davies makes the case for simplicity

From chemtrails to Cracker Barrel, Americans are creating wild conspiracy theories about brands

Beyond algorithms: why vision demands originals

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Siegel Gale: Brand Consulting, Experience, Strategy, and Design