That slick website you just launched? It's already causing your users actual pain. Not because your tech stack is outdated or your content is stale [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

06.01.2025

The secret to simplicity

The world feels more complex than ever right now. There’s more choice, more speed and customer journeys are more convoluted. For brands, there are more [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

24.01.2025

The United States Steel drama: How branding can forge a unified future

For those of us in the B2B brand world, corporate acquisitions and restructurings are the dramas we follow most closely. The plots are complex, the [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

29.01.2025

The 10 pitfalls of naming

From rushing the naming process to falling in love with a name before it's vetted, the pitfalls of naming can derail even the best ideas. Lea Chu, [...]

home›Siegel Gale: Brand Consulting, Experience, Strategy, and Design

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

Marketing

Your users' brains are being rewired (and your website is giving them a headache)

The secret to simplicity

The United States Steel drama: How branding can forge a unified future

The 10 pitfalls of naming

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Siegel Gale: Brand Consulting, Experience, Strategy, and Design