From our perspective, the world can be divided into two camps: simplifiers and everyone else. As creatives and brand-builders, we thrive when tackling [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

20.11.2024

Navigating brand management in the current era of corporate spin-offs: a guide for CMOs

The election of Donald Trump will herald a substantial shift in philosophy at the Federal Trade Commission (FTC), primarily in the form of a more relaxed [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

20.11.2024

The anti-hype AI playbook: what marketing leaders aren't talking about

Skip the AI press releases. Start small, focus on results and build capability before scaling. The winners aren't talking because they're too [...]

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

05.12.2024

Behind a leading diabetes research foundation’s rebrand

JDRF takes on the name Breakthrough T1D as it dispels the notion that only children are diagnosed with Type 1 diabetes.

home›Siegel Gale: Brand Consulting, Experience, Strategy, and Design

Siegel Gale: Brand Consulting, Experience, Strategy, and Design

Marketing

Dare to simplify

Navigating brand management in the current era of corporate spin-offs: a guide for CMOs

The anti-hype AI playbook: what marketing leaders aren't talking about

Behind a leading diabetes research foundation’s rebrand

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Siegel Gale: Brand Consulting, Experience, Strategy, and Design