During uncertain times, data-driven marketing will enable brands to thrive by focusing on value-centric and personalized messaging while embracing agile methodologies.

SmartBrief Marketing

27.03.2025

The Growth Gap: Are CMOs falling short despite stronger CEO relationships? - SmartBrief

CMOs can take 3 actions to improve their strategic relevance with CMOs, per Boathouse’s 2025 CEO study on CMOs.

SmartBrief Marketing

25.03.2025

How Citi's CMO drives differentiation from within - SmartBrief

Brand culture drives success, especially for professional services firms, writes Metaforce’s Allen Adamson.

SmartBrief Marketing

20.03.2025

Why diversifying your content strategy is so impactful - SmartBrief

Developing a successful content strategy that engages with your audience entails knowing who you want to reach, varying posting formats and measuring what’s working, writes Sociallyin’s Keith Kakadia.

SmartBrief Marketing

18.03.2025

Best practices for encrypting and securing data under zero trust - SmartBrief

SDI Presence's Galaxia Martin breaks down the trends and challenges of zero trust, encryption and modern cybersecurity.

SmartBrief Marketing

11.03.2025

How not to fall for AI dupes - SmartBrief

Here are 5 key checkpoints your AI technology needs to pass to propel success and protect your brand from falling for AI dupes.

SmartBrief Marketing

05.03.2025

Stop talking about AI and start using it - SmartBrief

After experimenting with AI for 31 days, Lab31’s Jenny Nicholson and Allister Hercus give creatives the playbook to make something happen.

SmartBrief Marketing

25.02.2025

From IAB ALM 2025: Digital adtech gets serious on privacy - SmartBrief

At IAB ALM 2025, the digital adtech message was privacy-first and compliance from the perspective of the consumer, the creators, the advertisers and the watchdogs.

SmartBrief Marketing

25.02.2025

How to create an effective customer experience strategy - SmartBrief

These five steps to a customer experience strategy will help sure long-term loyalty for your customers.

SmartBrief Marketing

19.02.2025

Valentine's Day 2025: How brands can connect with buyers - SmartBrief

Brands have the opportunity to be part of consumers’ Valentine’s Day 2025 story no matter how they celebrate. Here’s how.

SmartBrief Marketing

19.02.2025

How to use intent data to find and convert B2B leads - SmartBrief

Discover how to use intent data to find and convert B2B leads in this short and helpful guide.

SmartBrief Marketing

19.02.2025

From negative to positive: Rethinking brand safety and ad verification - SmartBrief

The ad industry must adopt a “positive” brand safety and ad verification model rather than its “negative” paradigm to better fight fraud.

SmartBrief Marketing

19.02.2025

What's the secret to continued Super Bowl growth? It's the players - SmartBrief

The Super Bowl's sustainability hinges on the NFL's ability to leverage social media to elevate players to internet stardom.

SmartBrief Marketing

01.02.2025

6 pop-up ad targeting techniques to skyrocket your results (Part 2) - SmartBrief

Discover several ways you can successfully use pop-up ad targeting to reach your audience to boost engagement and sales

SmartBrief Marketing

30.01.2025

6 pop-up ad targeting techniques to boost results (Part 1) - SmartBrief

Pop-up ads can boost conversions and on-site engagement – if done correctly. Here are six pop-up targeting techniques.

SmartBrief Marketing

14.01.2025

Executives: Do you have a social media scorecard? - SmartBrief

How a social media scorecard can have a bottom-line impact on your business.

SmartBrief Marketing

07.01.2025

Mimetic behavior and Aspiration Economy: Who's really choosing what you want? - SmartBrief

Dr. S. Z. Khan explores the how-to and ethics in the Aspiration Economy, where every purchase is a staged narrative of who you might become.

SmartBrief Marketing

31.12.2024

Where to find the 2025 Super Bowl ads - SmartBrief

2025 Super Bowl ads: SmartBrief is tracking where you can find which brands are advertising in the Big Game.

SmartBrief Marketing

24.12.2024

From Charlie Brown to Hallmark: A History of Christmas Specials - SmartBrief

Christmas specials have been getting the attention of viewers, sponsors, and networks since "Rudolph the Red-Nosed Reindeer" in the 1960s.

SmartBrief Marketing

20.12.2024

What’s trending in media retail networks - SmartBrief

As retail media networks become an integral part of ad budgets, new opportunities and challenges arise, all of which require new strategies.

SmartBrief Marketing

19.12.2024

How marketers can leverage Hispanic social media influencers to reach young audiences - SmartBrief

Sensis’ Karla Fernandez Parker shares key insights on engaging young Hispanic audiences who are increasingly turning to social media influencers for news and information.

SmartBrief Marketing

14.12.2024

Key actions for brands when considering iTV and CTV technology - SmartBrief

Technology will be emphasized in the form of practical applications in the coming year with insights from Dizplai CEO Ed Abis,

SmartBrief Marketing

13.12.2024

The Right to Reinvention: A new era of brand and creator collaborations - SmartBrief

We Are Social’s latest report on "Next Gen Influence" highlights how influencers and creators are reinventing themselves -- and how brands should evolve their creator collaboration.

SmartBrief Marketing

11.12.2024

In-game ads: The future of youth marketing - SmartBrief

Gen Z shows a surprising preference for in-game ads, brands like Niantic, Roblox and more are evolving to meet this audience where they play and connect.

SmartBrief Marketing

06.12.2024

5 email marketing segmentation mistakes to avoid - SmartBrief

Email segmentation is one of the effective tactics to optimize your email marketing campaigns. Let’s look at several mistakes to avoid.

SmartBrief Marketing

04.12.2024

What marketers need to know about data and privacy in 2025 - SmartBrief

Here’s a look at trends in data and privacy in 2025 as marketers explore options in a “cookie-light” future.

SmartBrief Marketing

27.11.2024

Multicultural marketing in an era of increased diversity - SmartBrief

As the buying power of multicultural consumers increases, explore insights for engaging with this key audience.

SmartBrief Marketing

25.11.2024

How influencer partnerships can grow your streaming platform - SmartBrief

Discover how streaming platform influencer collaborations can enhance your streaming service's reach and engagement.

SmartBrief Marketing

20.11.2024

2025: The year for “hype” normalization - SmartBrief

It will be a year to focus on practical applications for new technologies and embrace "hype" normalization.

SmartBrief Marketing

14.11.2024

5 top B2B link-building strategies - SmartBrief

To improve B2B brand awareness and attract referral traffic, you need mentions on other reputable sites. Here are five time-proven ways to earn those links.

SmartBrief Marketing

12.11.2024

It is now time for brands to promote national healing - SmartBrief

Here are 5 ways that brands can be a salve for national healing following the 2024 general election.

SmartBrief Marketing

31.10.2024

How AI can drive modern marketing transformation - SmartBrief

AI is revolutionizing OOH marketing by providing real-time data, predictive analytics, personalized targeting and enhanced measurement.

SmartBrief Marketing

22.10.2024

4 ways to reach more customers for your new business - SmartBrief

Here are four ways to reach new customers: optimize your presence online, organize local events, partner with other local businesses in your area and use email marketing.

SmartBrief Marketing

18.10.2024

The 3 points needed for “golden triangle” of market research - SmartBrief

To create a new, agile way of conducting market research, it’s critical that process, platform and people work together. When all three elements work harmoniously, you’ll uncover the needed consumer insights.

SmartBrief Marketing

24.09.2024

5 key elements for effective headlines - SmartBrief

WPBeginner’s Syed Balkhi offers 5 tips for effective headlines while detailing how headline analyzer can help.

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SmartBrief Marketing - Marketing

Talent is the real battlefront in agency vs in-house debate - SmartBrief

To B Corp or not to B Corp is a real question - SmartBrief

Visual novel apps: Earning your (and maybe their) happy ending - SmartBrief

The impact of brand identity on customers’ psychology - SmartBrief

5 steps to creating thought leadership that opens doors - SmartBrief

Using data-driven marketing to navigate an economic downturn - SmartBrief

The Growth Gap: Are CMOs falling short despite stronger CEO relationships? - SmartBrief

How Citi's CMO drives differentiation from within - SmartBrief

Why diversifying your content strategy is so impactful - SmartBrief

Best practices for encrypting and securing data under zero trust - SmartBrief

How not to fall for AI dupes - SmartBrief

Stop talking about AI and start using it - SmartBrief

From IAB ALM 2025: Digital adtech gets serious on privacy - SmartBrief

How to create an effective customer experience strategy - SmartBrief

Valentine's Day 2025: How brands can connect with buyers - SmartBrief

How to use intent data to find and convert B2B leads - SmartBrief

From negative to positive: Rethinking brand safety and ad verification - SmartBrief

What's the secret to continued Super Bowl growth? It's the players - SmartBrief

6 pop-up ad targeting techniques to skyrocket your results (Part 2) - SmartBrief

6 pop-up ad targeting techniques to boost results (Part 1) - SmartBrief

Executives: Do you have a social media scorecard? - SmartBrief

Mimetic behavior and Aspiration Economy: Who's really choosing what you want? - SmartBrief

Where to find the 2025 Super Bowl ads - SmartBrief

From Charlie Brown to Hallmark: A History of Christmas Specials - SmartBrief

What’s trending in media retail networks - SmartBrief

How marketers can leverage Hispanic social media influencers to reach young audiences - SmartBrief

Key actions for brands when considering iTV and CTV technology - SmartBrief

The Right to Reinvention: A new era of brand and creator collaborations - SmartBrief

In-game ads: The future of youth marketing - SmartBrief

5 email marketing segmentation mistakes to avoid - SmartBrief

What marketers need to know about data and privacy in 2025 - SmartBrief

Multicultural marketing in an era of increased diversity - SmartBrief

How influencer partnerships can grow your streaming platform - SmartBrief

2025: The year for “hype” normalization - SmartBrief

5 top B2B link-building strategies - SmartBrief

It is now time for brands to promote national healing - SmartBrief

How AI can drive modern marketing transformation - SmartBrief

4 ways to reach more customers for your new business - SmartBrief

The 3 points needed for “golden triangle” of market research - SmartBrief

5 key elements for effective headlines - SmartBrief

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