Sensis’ Karla Fernandez Parker shares key insights on engaging young Hispanic audiences who are increasingly turning to social media influencers for news and information.

SmartBrief Marketing

14.12.2024

Key actions for brands when considering iTV and CTV technology - SmartBrief

Technology will be emphasized in the form of practical applications in the coming year with insights from Dizplai CEO Ed Abis,

SmartBrief Marketing

13.12.2024

The Right to Reinvention: A new era of brand and creator collaborations - SmartBrief

We Are Social’s latest report on "Next Gen Influence" highlights how influencers and creators are reinventing themselves -- and how brands should evolve their creator collaboration.

SmartBrief Marketing

11.12.2024

In-game ads: The future of youth marketing - SmartBrief

Gen Z shows a surprising preference for in-game ads, brands like Niantic, Roblox and more are evolving to meet this audience where they play and connect.

SmartBrief Marketing

06.12.2024

5 email marketing segmentation mistakes to avoid - SmartBrief

Email segmentation is one of the effective tactics to optimize your email marketing campaigns. Let’s look at several mistakes to avoid.

SmartBrief Marketing

04.12.2024

What marketers need to know about data and privacy in 2025 - SmartBrief

Here’s a look at trends in data and privacy in 2025 as marketers explore options in a “cookie-light” future.

SmartBrief Marketing

27.11.2024

Multicultural marketing in an era of increased diversity - SmartBrief

As the buying power of multicultural consumers increases, explore insights for engaging with this key audience.

SmartBrief Marketing

25.11.2024

How influencer partnerships can grow your streaming platform - SmartBrief

Discover how streaming platform influencer collaborations can enhance your streaming service's reach and engagement.

SmartBrief Marketing

20.11.2024

2025: The year for “hype” normalization - SmartBrief

It will be a year to focus on practical applications for new technologies and embrace "hype" normalization.

SmartBrief Marketing

14.11.2024

5 top B2B link-building strategies - SmartBrief

To improve B2B brand awareness and attract referral traffic, you need mentions on other reputable sites. Here are five time-proven ways to earn those links.

SmartBrief Marketing

12.11.2024

It is now time for brands to promote national healing - SmartBrief

Here are 5 ways that brands can be a salve for national healing following the 2024 general election.

SmartBrief Marketing

31.10.2024

How AI can drive modern marketing transformation - SmartBrief

AI is revolutionizing OOH marketing by providing real-time data, predictive analytics, personalized targeting and enhanced measurement.

SmartBrief Marketing

22.10.2024

4 ways to reach more customers for your new business - SmartBrief

Here are four ways to reach new customers: optimize your presence online, organize local events, partner with other local businesses in your area and use email marketing.

SmartBrief Marketing

18.10.2024

The 3 points needed for “golden triangle” of market research - SmartBrief

To create a new, agile way of conducting market research, it’s critical that process, platform and people work together. When all three elements work harmoniously, you’ll uncover the needed consumer insights.

SmartBrief Marketing

24.09.2024

5 key elements for effective headlines - SmartBrief

WPBeginner’s Syed Balkhi offers 5 tips for effective headlines while detailing how headline analyzer can help.

SmartBrief Marketing

18.09.2024

Online grocery shopping to rise during 2024 holiday shopping season - SmartBrief

Here’s what marketers need to know about the rise in online grocery shopping for the 2024 holiday shopping season.

SmartBrief Marketing

18.09.2024

It’s International Equal Pay Day: One agency veteran has some thoughts - SmartBrief

A Q&A with The BAM Connection's Maureen Maldari.

SmartBrief Marketing

06.09.2024

How first-party data can help travel advertisers execute successful campaigns - SmartBrief

Expedia Media highlights importance of first-party data in travel advertising.

SmartBrief Marketing

06.09.2024

3 Google Reviews strategies you're likely not using - SmartBrief

Here are 3 Google Reviews strategies that can help you get more out of online customer feedback.

SmartBrief Marketing

31.08.2024

Get immersed in the AI Impact - SmartBrief

SmartBrief’s AI Impact virtual summit is back again this year, this time with a series of webinars that explore how AI is transforming work at the industry level. Join thought leaders and industry insiders to learn how you should be thinking about AI in your own work – and what it will take to make […]

SmartBrief Marketing

24.08.2024

Shining a light on the missing menopause market - SmartBrief

Amidst the dynamic landscape of women's health, the menopause market remains a glaring blind spot.

SmartBrief Marketing

22.08.2024

Tradition and innovation at Hallmark - SmartBrief

A look at how Hallmark Media balances its established brand tradition with innovation going forward.

SmartBrief Marketing

19.08.2024

Beyond scraping: How secure LinkedIn data mining powers targeted B2B outreach - SmartBrief

LinkedIn data mining can give your business a valuable boost, says SunTec India’s Brown Walsh, who also looks into the value of outsourcing it.

SmartBrief Marketing

15.08.2024

Q&A: What back-to-school season means for retailers, marketers - SmartBrief

Deloitte Consulting's latest back-to-school survey breaks down the trends and spending plans of consumers.

SmartBrief Marketing

14.08.2024

Interested in the latest marketing trends? Subscribe to our SmartBrief newsletters - SmartBrief

Elevate your marketing expertise with the latest industry news, trends and insights delivered to your inbox.

SmartBrief Marketing

31.07.2024

The impact of content decay: How to identify and fix it - SmartBrief

WPBeginner’s Syed Balkhi details the impact of content decay, how to identify it and how to fix the problem for good.

SmartBrief Marketing

30.07.2024

Why it’s time to add Reddit marketing to your mix - SmartBrief

Boathouse’s Geoff Gates offers six reasons why brands and agencies should add Reddit marketing to their mix.

SmartBrief Marketing

26.07.2024

5 tactics to build customers’ trust - SmartBrief

It is more important than ever that retailers understand how to use data for personalized CX without losing customer trust.

SmartBrief Marketing

18.07.2024

How to drive business agility through modern data management practices - SmartBrief

Modern data management practices can drive business agility but only if organizations have strong data governance, use analytics to drive strategic decisions and ensure data security and compliance.

SmartBrief Marketing

17.07.2024

5 takeaways from Amazon Prime Day advertising: An insider look at the birth of a retail revolution - SmartBrief

Former executive creative director of Amazon’s in-house agency Michael Boychuk offers five lessons businesses can learn from his experience on the first Amazon Prime Day advertising campaign.

SmartBrief Marketing

14.06.2024

The engagement equation: Choice maps and more - SmartBrief

In an age of overwhelming TV and streaming content, a choice mapper can help consumers make decisions and build business loyalty.

SmartBrief Marketing

14.06.2024

AHIP 2024: Tech, human touch a balancing act - SmartBrief

Health care and society at large are in the midst of “a technological revolution with human connection,” Abraham Verghese said, and the focus must be on progress and people.

SmartBrief Marketing

12.06.2024

Is 2024 the year of Reddit for Google SEO? - SmartBrief

Reddit and other forums have gained prominence in Google search results of late, worrying some professionals. Linton Lewis of Sixth City Marketing examines Reddit's role in Google SEO.

SmartBrief Marketing

11.06.2024

“Agency” isn’t the problem. Why an agency drives value - SmartBrief

Is “agency” a dirty word? No, says Cultivagency’s Lori Bartle, who looks at how an agency drives value for clients and staff.

SmartBrief Marketing

04.06.2024

The rise of AI-powered SEO: Friend or foe? - SmartBrief

While AI can optimize your website, there also are possible issues to consider. Learn how AI-powered SEO can set you up for success.

SmartBrief Marketing

25.05.2024

Smart devices, smarter hackers? - SmartBrief

A look at the advantages and vulnerabilities that can come from AI and the IoT intersecting and how businesses can reduce risk.

SmartBrief Marketing

20.05.2024

LGBTQIA+ community supports brands that support them - SmartBrief

The LGBTQIA+ community is under legislative pressure across the US. A Horowitz study shows why brands should support them.

SmartBrief Marketing

20.05.2024

The Future of Retail: AI's role in predicting customer needs - SmartBrief

Flashy AI technologies are available, but they may not be worth investing in. Businesses must learn how to integrate AI to be successful.

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SmartBrief Marketing - Marketing

From Charlie Brown to Hallmark: A History of Christmas Specials - SmartBrief

What’s trending in media retail networks - SmartBrief

How marketers can leverage Hispanic social media influencers to reach young audiences - SmartBrief

Key actions for brands when considering iTV and CTV technology - SmartBrief

The Right to Reinvention: A new era of brand and creator collaborations - SmartBrief

In-game ads: The future of youth marketing - SmartBrief

5 email marketing segmentation mistakes to avoid - SmartBrief

What marketers need to know about data and privacy in 2025 - SmartBrief

Multicultural marketing in an era of increased diversity - SmartBrief

How influencer partnerships can grow your streaming platform - SmartBrief

2025: The year for “hype” normalization - SmartBrief

5 top B2B link-building strategies - SmartBrief

It is now time for brands to promote national healing - SmartBrief

How AI can drive modern marketing transformation - SmartBrief

4 ways to reach more customers for your new business - SmartBrief

The 3 points needed for “golden triangle” of market research - SmartBrief

5 key elements for effective headlines - SmartBrief

Online grocery shopping to rise during 2024 holiday shopping season - SmartBrief

It’s International Equal Pay Day: One agency veteran has some thoughts - SmartBrief

How first-party data can help travel advertisers execute successful campaigns - SmartBrief

3 Google Reviews strategies you're likely not using - SmartBrief

Get immersed in the AI Impact - SmartBrief

Shining a light on the missing menopause market - SmartBrief

Tradition and innovation at Hallmark - SmartBrief

Beyond scraping: How secure LinkedIn data mining powers targeted B2B outreach - SmartBrief

Q&A: What back-to-school season means for retailers, marketers - SmartBrief

Interested in the latest marketing trends? Subscribe to our SmartBrief newsletters - SmartBrief

The impact of content decay: How to identify and fix it - SmartBrief

Why it’s time to add Reddit marketing to your mix - SmartBrief

5 tactics to build customers’ trust - SmartBrief

How to drive business agility through modern data management practices - SmartBrief

5 takeaways from Amazon Prime Day advertising: An insider look at the birth of a retail revolution - SmartBrief

The engagement equation: Choice maps and more - SmartBrief

AHIP 2024: Tech, human touch a balancing act - SmartBrief

Is 2024 the year of Reddit for Google SEO? - SmartBrief

“Agency” isn’t the problem. Why an agency drives value - SmartBrief

The rise of AI-powered SEO: Friend or foe? - SmartBrief

Smart devices, smarter hackers? - SmartBrief

LGBTQIA+ community supports brands that support them - SmartBrief

The Future of Retail: AI's role in predicting customer needs - SmartBrief

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