At OAAA’s OOH Media Conference 2024, AI use was the central topic to many keynotes and panels, as well as much of the OOH hardware and software being shown off at the trade show.

SmartBrief Marketing

02.05.2024

AI, deepfakes and phishing - SmartBrief

A look at how AI scams are growing more prevalent and the measures the FTC is considering against them.

SmartBrief Marketing

22.04.2024

3 Prescriptives for transforming the B2B marketing operating model - SmartBrief

Jennifer Ross, Fractional CMO and Executive Director of Marketing Strategy at 2X suggests rethinking B2B marketing teams.

SmartBrief Marketing

19.04.2024

Tips for getting featured: Unlock the door to top-tier media exposure - SmartBrief

Unlock the door to top-tier media exposure with these tips from seasoned industry expert Greg Linnelli, Account Strategist at Otter PR.

SmartBrief Marketing

23.03.2024

What impact will AI really have on white-collar jobs? - SmartBrief

Modern office workers now have artificial intelligence to worry about, say pundits, but AI might also be their saving grace.

SmartBrief Marketing

20.03.2024

Ethical marketing: Building trust and consumer engagement in the digital age - SmartBrief

Brands like TOMS and Dove are demonstrating the power of ethical and sustainable marketing principles in fostering lasting consumer relationships and setting industry standards.

SmartBrief Marketing

18.03.2024

3 emerging influencer trends that marketers should watch - SmartBrief

Adam Rossow of Group RFZ helps marketers stay ahead of the curve by sharing three influencer trends he expects to unfold in 2024.

SmartBrief Marketing

11.03.2024

Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3) - SmartBrief

How can you get the best out of your email newsletter? Kent Lewis details how you can maximize your email newsletter performance via A/B testing, segmentation and other means.

SmartBrief Marketing

08.03.2024

Why marketers can’t ignore dark social media - SmartBrief

Marketers have to stop ignoring the sizable site traffic referral activity due to dark social media. Capterra’s Meghan Bazaman details how to optimize content and track that valuable data.

SmartBrief Marketing

06.03.2024

Unlock business success through employee-driven growth - SmartBrief

What’s a vital driver of business success? Employees. Edge’s Raj Nijjer explains why as he unlocks the secrets of employee-driven growth.

SmartBrief Marketing

05.03.2024

Email newsletter guide: Template design and marketing best practices (Part 2 of 3) - SmartBrief

What makes a solid email newsletter design? How do you market one? Kent Lewis lays out best practices for both in this part 2 of 3 series.

SmartBrief Marketing

28.02.2024

Game Changers in Video Gaming - SmartBrief

AR headsets, AI NPCs and the ability to play games in the cloud are transforming video game experiences and development.

SmartBrief Marketing

28.02.2024

The power of livestream marketing: Engaging audiences and creating buzz - SmartBrief

Livestream marketing taps into consumers’ desire for interactive and authentic experiences, writes ASV Experiential’s Adrian Si, who offers 5 examples to show that it’s a must-have strategy.

SmartBrief Marketing

27.02.2024

A guide to an effective email newsletter: Strategic planning best practices (Part 1 of 3) - SmartBrief

How do you develop an effective email newsletter system? In part 1 of 3, Kent Lewis lays out best practices for building, marketing and measuring your email newsletter program.

SmartBrief Marketing

21.02.2024

Mobile-first marketing strategies for modern consumers - SmartBrief

Angela Haynes details how businesses can incorporate mobile-first marketing strategies to reach today’s consumers.

SmartBrief Marketing

12.02.2024

Mastering the art of email calls-to-action - SmartBrief

Email calls-to-action are key in any marketing campaign. These five tips for creating powerful CTAs can help improve your email marketing results.

SmartBrief Marketing

09.02.2024

Future of DOOH: Predictions for 2024 and beyond - SmartBrief

AI, omnichannel integration and sustainability are just some of the digital out-of-home (DOOH) ad trends to expect in 2024 … and beyond.

SmartBrief Marketing

07.02.2024

How smart brands score big in Super Bowl ads - SmartBrief

Brands can maximize their Super Bowl spots by running omnichannel campaigns, targeting placements strategically, embracing humor and evaluating effectiveness across media.

SmartBrief Marketing

05.02.2024

Ultra Luxury Generation divide: Courting the next generation's loyalty - SmartBrief

Michelle Collins of AN/A explains how marketers must cultivate the next generation’s affinity for ultra luxury brands.

SmartBrief Marketing

31.01.2024

Let’s get digital - SmartBrief

The convergence of linear and streaming programming, advances in technology and sustainability concerns have all driven developments in IPTV around the world.

SmartBrief Marketing

31.01.2024

Best practices for multicultural marketing - SmartBrief

A survey of SmartBrief readers offers 3 best practices for multicultural marketing: Research, Represent and Respect.

SmartBrief Marketing

30.01.2024

Survey says: CEOs getting back to basics in marketing - SmartBrief

Boathouse Group’s 2024 survey on CEO attitudes on CMOs and marketing reveals four key findings.

SmartBrief Marketing

30.01.2024

Super Bowl: Go early to win - SmartBrief

A System1 study indicates that brands who unveil their Super Bowl ads before the Big Game get a jump start on those who wait.

SmartBrief Marketing

29.01.2024

Report: Brand characters beat celebrities in Super Bowl ads - SmartBrief

A new study shows that brand characters out-perform celebrities in Super Bowl ads, though few brands use that approach.

SmartBrief Marketing

27.01.2024

Robots, AI ruled CES 2024 - SmartBrief

At CES 2024, robots ruled the smart home, but you didn’t have to look far for other cool gadgets and useful tech that incorporated AI smarts.

SmartBrief Marketing

24.01.2024

Rise of CTV in marketing: Discover strategies that drive success - SmartBrief

Understand how CTV advertising connects target audiences with a direct-to-consumer strategy, precise targeting, and impressive results.

SmartBrief Marketing

23.01.2024

Getting smarter together: Trends in AI for B2B marketing - SmartBrief

Forrester analysts look at three key trends in AI for B2B marketing and say that using AI “starts with people, not technology.”

SmartBrief Marketing

22.01.2024

Purposeful profits: How brands can grow by rethinking productivity - SmartBrief

Here are four ways that brands can rethink productivity to embrace purposeful profits and collective well-being.

SmartBrief Marketing

20.01.2024

Welcome to the new SmartBrief.com - SmartBrief

SmartBrief marks its 25th year with a new website that reaffirms its B2B media leadership, offering news you can use, leads for brands and editorial expertise.

SmartBrief Marketing

19.01.2024

It's Time for a B2B Content Audit - SmartBrief

Have you taken a look at your original content recently? If not, you're probably overdue for an audit. Content audits are recommended every three to six months. This might seem like a daunting task but we'll show you how to do it.

SmartBrief Marketing

19.01.2024

How influencers can boost experiential marketing - SmartBrief

Combining influencer marketing with experiential marketing is a great way to extend consumers’ exposure to your events’ experiences and boost their impact.

SmartBrief Marketing

19.01.2024

Survey: What’s top of mind for large retailers in 2024? - SmartBrief

Explore 2024 ecommerce trends, based on a Coveo and RSR Research survey of US-based respondents representing 92 retailers, most with revenues above $250M.

SmartBrief Marketing

19.01.2024

“Identity agnostic” is a euphemism for inaction - SmartBrief

Here’s why being Alt ID agnostic is helping no one and why publishers should drive the adoption of alternative IDs in the wake of cookie deprecation.

SmartBrief Marketing

19.01.2024

How experiential marketers can build community in 3 cultures - SmartBrief

Experiential marketers’ value proposition cannot solely be about managing influence; they need to make the case for a brand’s vested interest and influence within a community.

SmartBrief Marketing

19.01.2024

The new nature of creativity + AI: Bring it - SmartBrief

AI “is expanding our understanding of creativity at all levels,” writes Vu Dang of SCS. Dang dives into how AI can enhance creativity; not just save time.

SmartBrief Marketing

19.01.2024

Benefits and challenges of influencer marketing - SmartBrief

In a social media-obsessed world, influencers are becoming increasingly common and brands are taking notice. Carl Garner-Watts discusses the benefits and challenges of influencer marketing brands face.

SmartBrief Marketing

19.01.2024

Live commerce tips for brands to successfully sell in China - SmartBrief

Live commerce is a powerful sales and marketing tool in China. Azoya’s Franklin Chu offers do’s and don’ts for brands to capitalize on it.

SmartBrief Marketing

19.01.2024

Survey: Record holiday shopping continues as consumers head in-store for December - SmartBrief

Survey data from 4,835 US consumers shows differences between November and December holiday shopping behavior -- and what retail brands should know as they optimize their end-of-year holiday strategies.

SmartBrief Marketing

19.01.2024

Singles' Day 2023: Holiday sales for cautiously optimistic Chinese consumers - SmartBrief

Azoya’s Franklin Chu explores how and where the Chinese economy is recovering and how brands can make the most of Singles' Day 2023.

SmartBrief Marketing

10.01.2024

How experiential marketers can build community in 3 cultures - SmartBrief

Experiential marketers’ value proposition cannot solely be about managing influence; they need to make the case for a brand’s vested interest and influence within a community.

home›SmartBrief Marketing›Marketing

SmartBrief Marketing - Marketing

Field notes: For OOH advertising, AI has its moment - SmartBrief

AI, deepfakes and phishing - SmartBrief

3 Prescriptives for transforming the B2B marketing operating model - SmartBrief

Tips for getting featured: Unlock the door to top-tier media exposure - SmartBrief

What impact will AI really have on white-collar jobs? - SmartBrief

Ethical marketing: Building trust and consumer engagement in the digital age - SmartBrief

3 emerging influencer trends that marketers should watch - SmartBrief

Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3) - SmartBrief

Why marketers can’t ignore dark social media - SmartBrief

Unlock business success through employee-driven growth - SmartBrief

Email newsletter guide: Template design and marketing best practices (Part 2 of 3) - SmartBrief

Game Changers in Video Gaming - SmartBrief

The power of livestream marketing: Engaging audiences and creating buzz - SmartBrief

A guide to an effective email newsletter: Strategic planning best practices (Part 1 of 3) - SmartBrief

Mobile-first marketing strategies for modern consumers - SmartBrief

Mastering the art of email calls-to-action - SmartBrief

Future of DOOH: Predictions for 2024 and beyond - SmartBrief

How smart brands score big in Super Bowl ads - SmartBrief

Ultra Luxury Generation divide: Courting the next generation's loyalty - SmartBrief

Let’s get digital - SmartBrief

Best practices for multicultural marketing - SmartBrief

Survey says: CEOs getting back to basics in marketing - SmartBrief

Super Bowl: Go early to win - SmartBrief

Report: Brand characters beat celebrities in Super Bowl ads - SmartBrief

Robots, AI ruled CES 2024 - SmartBrief

Rise of CTV in marketing: Discover strategies that drive success - SmartBrief

Getting smarter together: Trends in AI for B2B marketing - SmartBrief

Purposeful profits: How brands can grow by rethinking productivity - SmartBrief

Welcome to the new SmartBrief.com - SmartBrief

It's Time for a B2B Content Audit - SmartBrief

How influencers can boost experiential marketing - SmartBrief

Survey: What’s top of mind for large retailers in 2024? - SmartBrief

“Identity agnostic” is a euphemism for inaction - SmartBrief

How experiential marketers can build community in 3 cultures - SmartBrief

The new nature of creativity + AI: Bring it - SmartBrief

Benefits and challenges of influencer marketing - SmartBrief

Live commerce tips for brands to successfully sell in China - SmartBrief

Survey: Record holiday shopping continues as consumers head in-store for December - SmartBrief

Singles' Day 2023: Holiday sales for cautiously optimistic Chinese consumers - SmartBrief

How experiential marketers can build community in 3 cultures - SmartBrief

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