Health care marketers need campaigns that build trust, prove value and deliver measurable results. That’s why SmartBrief created Your Roadmap to a Winning Marketing Strategy to help you navigate every stage of the marketing journey with confidence.

SmartBrief Marketing

28.08.2025

Food industry event marketing: Why storytelling is your best asset - SmartBrief

In the food and beverage industry, trade shows aren’t just another date on the calendar – they’re powerful opportunities to connect with buyers who have the power to say “yes” to your product or solution. In fact, 81% of trade show attendees have buying authority, according to a recent post from CVENT. Every handshake, booth […]

SmartBrief Marketing

25.08.2025

Announcing a new SmartBrief newsletter design - SmartBrief

SmartBrief's newsletter design prioritizes accessibility, engaging features and a fresh new look to connect with B2B audiences.

SmartBrief Marketing

25.08.2025

Legacy broadcast journalists are discovering the digital frontier - SmartBrief

Alice founder Paul Woods offers 5 UX principles for creating digital media platforms.

SmartBrief Marketing

08.08.2025

How BritBox finds the right audience for its content

CTAM President and CEO Vicki Lins examines how BritBox found and kept the right audience for its content.

SmartBrief Marketing

29.07.2025

Leveraging Webinars in Education Marketing - SmartBrief

Learn how education marketing webinars engage school leaders, build trust, and drive leads with reusable, high-impact content.

SmartBrief Marketing

29.07.2025

AI in health care marketing - SmartBrief

Here’s how AI in health care marketing is driving operational outcomes and more effective campaigns and service.

SmartBrief Marketing

09.07.2025

LinkedIn influencer marketing: Untapped opportunity - SmartBrief

How LinkedIn's evolution as a platform for influencers can help brands boost credibility, expand reach and deliver measurable business results.

SmartBrief Marketing

24.06.2025

How people stay connected while travelling

An overview of ways for travelers to stay connected, looking at trains, planes and ships as well as stationary access.

SmartBrief Marketing

12.06.2025

Meta’s AI-powered ad creative: Game-changer or cautionary tale? - SmartBrief

Does Meta’s AI-powered ad creative spell the death knell for agencies? No, says EGC Group’s Nicole Penn. Here's why.

SmartBrief Marketing

03.06.2025

5 hot B2B marketing trends - SmartBrief

AI is at the core of several hot B2B marketing trends today — here’s a look at five that focus on AI, SEO, Gen Z and marketing strategies.

SmartBrief Marketing

28.05.2025

Trust, transparency and the power of brand intimacy - SmartBrief

Brand intimacy builds consumer trust. Here are 3 ways for CPG and other brands to build brand intimacy in 2025.

SmartBrief Marketing

23.05.2025

Overcoming the IT/OT disconnect - SmartBrief

CompTIA's James Stanger explores the critical "IT/OT disconnect," highlighting cultural and operational differences between these groups.

SmartBrief Marketing

16.05.2025

The 2025 OOH Media Conference - SmartBrief

The 2025 OOH Media Conference offered a glimpse of the latest strategies and technologies around out-of-home advertising.

SmartBrief Marketing

07.05.2025

Talent is the real battlefront in agency vs in-house debate - SmartBrief

When your brand needs to ramp up marketing, the question you must answer is about talent; not agency vs. in-house. Here’s why.

SmartBrief Marketing

22.04.2025

To B Corp or not to B Corp is a real question - SmartBrief

B Corp designation is just the start for purpose-led brands to differentiate themselves while developing great creative to make a positive impact.

SmartBrief Marketing

11.04.2025

Visual novel apps: Earning your (and maybe their) happy ending - SmartBrief

Visual novel apps tap into new, more diverse gaming markets with users who will pay to see more ads, expanding marketing opportunities.

SmartBrief Marketing

08.04.2025

The impact of brand identity on customers’ psychology - SmartBrief

A strong brand identity, built through consistent logos, colors and messaging, impacts customer psychology, fosters trust and drives loyalty.

SmartBrief Marketing

03.04.2025

5 steps to creating thought leadership that opens doors - SmartBrief

A thought leadership strategy, key in content marketing, can be created in 5 five steps, as detailed by RH Blake’s Dan Konstantinovsky.

SmartBrief Marketing

29.03.2025

Using data-driven marketing to navigate an economic downturn - SmartBrief

During uncertain times, data-driven marketing will enable brands to thrive by focusing on value-centric and personalized messaging while embracing agile methodologies.

SmartBrief Marketing

27.03.2025

The Growth Gap: Are CMOs falling short despite stronger CEO relationships? - SmartBrief

CMOs can take 3 actions to improve their strategic relevance with CMOs, per Boathouse’s 2025 CEO study on CMOs.

SmartBrief Marketing

25.03.2025

How Citi's CMO drives differentiation from within - SmartBrief

Brand culture drives success, especially for professional services firms, writes Metaforce’s Allen Adamson.

SmartBrief Marketing

20.03.2025

Why diversifying your content strategy is so impactful - SmartBrief

Developing a successful content strategy that engages with your audience entails knowing who you want to reach, varying posting formats and measuring what’s working, writes Sociallyin’s Keith Kakadia.

SmartBrief Marketing

18.03.2025

Best practices for encrypting and securing data under zero trust - SmartBrief

SDI Presence's Galaxia Martin breaks down the trends and challenges of zero trust, encryption and modern cybersecurity.

SmartBrief Marketing

11.03.2025

How not to fall for AI dupes - SmartBrief

Here are 5 key checkpoints your AI technology needs to pass to propel success and protect your brand from falling for AI dupes.

SmartBrief Marketing

05.03.2025

Stop talking about AI and start using it - SmartBrief

After experimenting with AI for 31 days, Lab31’s Jenny Nicholson and Allister Hercus give creatives the playbook to make something happen.

SmartBrief Marketing

25.02.2025

From IAB ALM 2025: Digital adtech gets serious on privacy - SmartBrief

At IAB ALM 2025, the digital adtech message was privacy-first and compliance from the perspective of the consumer, the creators, the advertisers and the watchdogs.

SmartBrief Marketing

25.02.2025

How to create an effective customer experience strategy - SmartBrief

These five steps to a customer experience strategy will help sure long-term loyalty for your customers.

SmartBrief Marketing

19.02.2025

From negative to positive: Rethinking brand safety and ad verification - SmartBrief

The ad industry must adopt a “positive” brand safety and ad verification model rather than its “negative” paradigm to better fight fraud.

SmartBrief Marketing

19.02.2025

Valentine's Day 2025: How brands can connect with buyers - SmartBrief

Brands have the opportunity to be part of consumers’ Valentine’s Day 2025 story no matter how they celebrate. Here’s how.

SmartBrief Marketing

19.02.2025

How to use intent data to find and convert B2B leads - SmartBrief

Discover how to use intent data to find and convert B2B leads in this short and helpful guide.

SmartBrief Marketing

19.02.2025

What's the secret to continued Super Bowl growth? It's the players - SmartBrief

The Super Bowl's sustainability hinges on the NFL's ability to leverage social media to elevate players to internet stardom.

SmartBrief Marketing

01.02.2025

6 pop-up ad targeting techniques to skyrocket your results (Part 2) - SmartBrief

Discover several ways you can successfully use pop-up ad targeting to reach your audience to boost engagement and sales

SmartBrief Marketing

30.01.2025

6 pop-up ad targeting techniques to boost results (Part 1) - SmartBrief

Pop-up ads can boost conversions and on-site engagement – if done correctly. Here are six pop-up targeting techniques.

SmartBrief Marketing

14.01.2025

Executives: Do you have a social media scorecard? - SmartBrief

How a social media scorecard can have a bottom-line impact on your business.

SmartBrief Marketing

07.01.2025

Mimetic behavior and Aspiration Economy: Who's really choosing what you want? - SmartBrief

Dr. S. Z. Khan explores the how-to and ethics in the Aspiration Economy, where every purchase is a staged narrative of who you might become.

SmartBrief Marketing

31.12.2024

Where to find the 2025 Super Bowl ads - SmartBrief

2025 Super Bowl ads: SmartBrief is tracking where you can find which brands are advertising in the Big Game.

SmartBrief Marketing

24.12.2024

From Charlie Brown to Hallmark: A History of Christmas Specials - SmartBrief

Christmas specials have been getting the attention of viewers, sponsors, and networks since "Rudolph the Red-Nosed Reindeer" in the 1960s.

SmartBrief Marketing

20.12.2024

What’s trending in media retail networks - SmartBrief

As retail media networks become an integral part of ad budgets, new opportunities and challenges arise, all of which require new strategies.

SmartBrief Marketing

19.12.2024

How marketers can leverage Hispanic social media influencers to reach young audiences - SmartBrief

Sensis’ Karla Fernandez Parker shares key insights on engaging young Hispanic audiences who are increasingly turning to social media influencers for news and information.

home›SmartBrief Marketing›Marketing

SmartBrief Marketing - Marketing

A Health Care Marketer's Guide: Leveraging SmartBrief to Achieve your Goals - SmartBrief

Food industry event marketing: Why storytelling is your best asset - SmartBrief

Announcing a new SmartBrief newsletter design - SmartBrief

Legacy broadcast journalists are discovering the digital frontier - SmartBrief

How BritBox finds the right audience for its content

Leveraging Webinars in Education Marketing - SmartBrief

AI in health care marketing - SmartBrief

LinkedIn influencer marketing: Untapped opportunity - SmartBrief

How people stay connected while travelling

Meta’s AI-powered ad creative: Game-changer or cautionary tale? - SmartBrief

5 hot B2B marketing trends - SmartBrief

Trust, transparency and the power of brand intimacy - SmartBrief

Overcoming the IT/OT disconnect - SmartBrief

The 2025 OOH Media Conference - SmartBrief

Talent is the real battlefront in agency vs in-house debate - SmartBrief

To B Corp or not to B Corp is a real question - SmartBrief

Visual novel apps: Earning your (and maybe their) happy ending - SmartBrief

The impact of brand identity on customers’ psychology - SmartBrief

5 steps to creating thought leadership that opens doors - SmartBrief

Using data-driven marketing to navigate an economic downturn - SmartBrief

The Growth Gap: Are CMOs falling short despite stronger CEO relationships? - SmartBrief

How Citi's CMO drives differentiation from within - SmartBrief

Why diversifying your content strategy is so impactful - SmartBrief

Best practices for encrypting and securing data under zero trust - SmartBrief

How not to fall for AI dupes - SmartBrief

Stop talking about AI and start using it - SmartBrief

From IAB ALM 2025: Digital adtech gets serious on privacy - SmartBrief

How to create an effective customer experience strategy - SmartBrief

From negative to positive: Rethinking brand safety and ad verification - SmartBrief

Valentine's Day 2025: How brands can connect with buyers - SmartBrief

How to use intent data to find and convert B2B leads - SmartBrief

What's the secret to continued Super Bowl growth? It's the players - SmartBrief

6 pop-up ad targeting techniques to skyrocket your results (Part 2) - SmartBrief

6 pop-up ad targeting techniques to boost results (Part 1) - SmartBrief

Executives: Do you have a social media scorecard? - SmartBrief

Mimetic behavior and Aspiration Economy: Who's really choosing what you want? - SmartBrief

Where to find the 2025 Super Bowl ads - SmartBrief

From Charlie Brown to Hallmark: A History of Christmas Specials - SmartBrief

What’s trending in media retail networks - SmartBrief

How marketers can leverage Hispanic social media influencers to reach young audiences - SmartBrief

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