Explore 5 top-of-funnel lead generation tactics that help marketing teams hit SQL targets. Engage prospects early and convert them into sales-ready leads.

SmartBrief Marketing

16.09.2025

Q&A with 4As CEO: How adland – and the association – are evolving - SmartBrief

New 4As CEO Justin Thomas-Copeland talks about the evolving role of the trade group and agencies, the need to commercialize AI and creating an environment so talent can do their best work.

SmartBrief Marketing

19.09.2025

Q&A with 4As CEO: Key trends and ad industry outlook - SmartBrief

Part 2 of SmartBrief’s Q&A with 4As CEO Justin Thomas-Copeland, talking about trends in the ad industry.

SmartBrief Marketing

08.10.2025

Shoppers are asking AI what to wear. Is your brand in the chat? - SmartBrief

Brands need to improve their visibility during consumers’ AI shopping journey by focusing on data integrity, run conversational commerce pilots and get ready for prompt-based discovery, writes Adam Behrens of New Generation.

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Top-of-Funnel Lead Generation: 5 Ways to Meet SQL Targets - SmartBrief

Q&A with 4As CEO: How adland – and the association – are evolving - SmartBrief

Q&A with 4As CEO: Key trends and ad industry outlook - SmartBrief

Shoppers are asking AI what to wear. Is your brand in the chat? - SmartBrief

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