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Springbot's eCommerce Marketing Blog - Marketing
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The Brutal Truth About B2B Sales Engagement (And Why Most Teams Are Doing It Wrong) - Springbot
By Marc Pickren, CEO of Springbot There’s a dead moose on the table. It's called "B2B sales engagement," and it stinks of good intentions, PowerPoint decks, and buzzword-ridden strategy PDFs no one reads. Let’s say it plainly: most sales teams are chasing ghosts. They’re slinging generic cadences, half-hearted personalization, and praying their CRM automations don’t
Why Is B2B Sales So Damn Hard in 2025? - Springbot
Let me ask you something: When did selling become explaining your worth to someone who already made up their mind? In 2025, B2B sales isn’t just hard. It’s a grind. And not because buyers are stubborn or stingy. It’s because the rules changed, and most folks didn’t notice. Let’s unpack that. Do buyers trust anyone
Why Product-Market Fit Is a Myth and How to Thrive Without It - Springbot
Forget What You've Been Told: The Perfect Product Doesn't Exist Since moving to Austin six years ago, I've immersed myself in this city's vibrant tech ecosystem. But my skepticism about "product-market fit" dates back much further. After decades in business and five companies under my belt, I've come to a simple conclusion: product-market fit is
How to Navigate the Impact of iOS 14 Tracking Changes - Springbot
Greatly affecting the marketing world and how businesses are able to advertise on Facebook and Instagram, the recent iOS 14 update has been producing limitations for advertisers in its quest to protect consumer privacy. Below, we’ll discuss some iOS 14 advertising best practices. Marketers can employ these to remain successful with their campaigns on Facebook
Accelerate Revenue in 17 Days or Less - Springbot
In the high-stakes arena of B2B sales, where patience is scarce and results are demanded yesterday, Springbot Labs emerges with a bold promise: qualified leads delivered directly to your inbox in just over two weeks. The Springbot Method What separates this outfit from the legion of lead generation services crowding the marketplace is their almost
Using Springbot’s Onsite Abandonment Feature to Grow Email Subscribers and Revenue - Springbot
Turning anonymous website visitors into customers with personalized email outreach and data marketing. As much as technology has evolved, one aspect of marketing has stayed persistent, and it’s email marketing. It remains a tried and true marketing channel for ecommerce businesses. In fact, it is still responsible for generating 20-25% of ecommerce revenue on average.
Social Media 101 – A Guide to Getting Started on Social Media for Online Retailers - Springbot
Creating a marketing campaign from scratch is challenging, especially when you consider the number of social media platforms. To help you create a successful social media marketing campaign, we’ve put together a guide filled with tips and tricks. What is Social Media Marketing? Social media marketing is a set of tactics you can use to promote
Why Product-Market Fit Is a Myth and How to Thrive Without It - Springbot
Forget What You've Been Told: The Perfect Product Doesn't Exist Since moving to Austin six years ago, I've immersed myself in this city's vibrant tech ecosystem. But my skepticism about "product-market fit" dates back much further. After decades in business and five companies under my belt, I've come to a simple conclusion: product-market fit is
The Benefits of Google Shopping Ads - Springbot
Your reach will not stop there because Google is steadily expanding its Shopping Ads channels. Plus, there is no limit to the amount of space these ads occupy on a single search. This means your shopping ads can appear on almost every related search compared to premium ads, where they will only display one product
11 Summer Marketing Promotions to Make Your Brand Sizzle - Springbot
Summer is here. For some online retailers, it might be the best sales season of the year while sales slump in the summer months for other merchants. Regardless, we’ve got some fun tips and summer marketing promotions to help you grow your online presence, generate awareness and boost sales. 1. Increase revenue with holiday sales