The Brutal Truth About B2B Sales Engagement (And Why Most Teams Are Doing It Wrong) - Springbot
By Marc Pickren, CEO of Springbot There’s a dead moose on the table. It's called "B2B sales engagement," and it stinks of good intentions, PowerPoint decks, and buzzword-ridden strategy PDFs no one reads. Let’s say it plainly: most sales teams are chasing ghosts. They’re slinging generic cadences, half-hearted personalization, and praying their CRM automations don’t