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Sprout Insights
23.10.2024
Get the resources you need to create more integrated, social-first campaign strategies that break through the noise in 2025.
02.10.2024
Incoming Sprout CEO Ryan Barretto reflects on his path to the role and his three biggest focus areas for the future.
18.09.2024
Learn how to engage customers, drive sales, and build your UK retail brand with our expert tips and strategies.
30.07.2024
Social media job descriptions are becoming more sophisticated, but there are still glaring career trajectory and compensation gaps.
24.07.2024
What I’ve learned as Sprout’s President from talking to C-suite execs, including the current and future state of social media marketing.
16.07.2024
Get your organization (and leadership team) moving at the speed of social with this social media newsroom model template.
11.07.2024
Interested in starting up a brand ambassador program on social media? This guide breaks down the basics and best practices to follow.
09.07.2024
When marketing teams connect their brand amplification efforts, they reach more prospects, improve customer experiences and drive revenue.
25.06.2024
Paid media and organic social teams too often operate in silos. But investing in new types of roles could finally bridge the gap.
30.04.2024
Learn how Minor Hotels centralizes its social content planning and streamlines social reporting with Sprout's intuitive platform.
10.04.2024
As brands invest more in social, CMOs may be inclined to micro-manage their social teams. Learn 5 ways CMOs can offer the right support.
27.03.2024
Learn tips for social marketers of all sophistication levels on career growth and how to tackle the hard problems you'll encounter along the way.
26.03.2024
AI is here to stay. Use this AI social media strategy workbook to help your team do more with less effort.
15.03.2024
Learn how to generate demand for your next marketing campaign, build a successful demand strategy, and see real-life examples in this guide.
04.02.2024
The Royal National Institute of Blind People benefits from accessible social media management (and significant time savings) with Sprout.
20.12.2023
In this list of social media job titles and descriptions, we're covering all the positions you need on your dream team.
13.12.2023
As we head into 2024, it’s imperative to focus on the most critical marketing priorities to grow your business in the new year and beyond.
12.12.2023
Looking to build up some more confidence before your next social media presentation? Use these expert tips.
Get to know B2B buyers better with market research. Use these four fundamental, but often overlooked, market research methods.
30.11.2023
Tomorrow’s wins are built today. Here’s everything you need to know to build a social media team that drives results.
18.11.2023
Before we say goodbye to 2023, join us for the last Sprout Social Product Roadmap webinar of the year. We’re excited to give our Read more...
16.11.2023
Being a successful social media manager requires more than creative and digital chops. Jenny Li Fowler explains why.
Since Ohio State started using Sprout Social, they have excelled in making Ohio State one of the highest-performing universities on social.
01.11.2023
Learn how to maximize your influencer marketing return on investment using Tagger’s six-point framework for influencer strategy.
31.10.2023
Customer relationship marketing on social media is just as valuable to your brand as other customer service efforts.
26.10.2023
Discover how data visualization can improve understanding and analyses, enabling better quality decision-making for your business today.
24.10.2023
For shared ownership to be productive rather than chaotic, everyone who touches social customer care needs to be on the same playing field.
13.10.2023
Many social media teams still feel siloed from other departments. Find out what marketing leaders can do to change that.
You know the value of social media extends beyond marketing. Find out how to bring that value to other teams, and the metrics that matter.
Salesforce's social media team started using Sprout in 2022, and the switch helped them save thousands of hours and connect with their audience.
21.09.2023
Dive into the art of decoding influencer media kits, revealing how to separate the real influencers from the noise in this step-by-step post.
18.09.2023
Learn how to create a marketing budget, tips to maximize existing resources and the different budget categories you need to consider.
16.09.2023
Recent digital transformations have greatly changed the way consumers and brands connect, from emerging platforms that have shifted consumer behavior to advancements in technology Read more...
14.09.2023
While reaching new customers is important, you can’t neglect the ones you have. Learn how customer marketing builds loyalty and trust.
08.09.2023
Social media marketing is in its main character era. Audiences are no longer just passively consuming branded content, they’re looking for it. 68% of Read more...
24.08.2023
Learn all about customer service reports, including how to build them and how to use them to drive improvements to your customer care.
16.08.2023
Salesforce Social Studio isn’t the only enterprise-grade social media management solution. Here’s how Sprout can scale your social operations.
14.08.2023
There’s a place for every brand on TikTok–we truly believe that. But if you work in a highly regulated, “serious”, or niche industry, it Read more...
08.08.2023
Use these scorecard templates to keep your C-suite informed of your key social media metrics and industry insights.
24.07.2023
Learn key healthcare social media benchmarks to inform your strategy and navigate the social media challenges hospitals and care teams face.