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Sprout Insights
16.07.2025
X (formerly Twitter) analytics tools help you track performance and prove ROI. Learn why they matter—and explore nine of the best tools available.
See how these top 25 Australian beauty influencers are boosting brand sales and building stronger customer connections.
30.07.2025
Social media marketing ethics are evolving fast. From AI and data privacy to influencer disclosure, learn what’s at stake and how to build trust.
08.08.2025
Social media bans are on the rise. Learn how legislation could reshape marketing strategy, and how brands can adapt.
29.07.2025
Learn how to use Reddit for brand growth. This guide walks through how brands can engage authentically and earn measurable ROI on Reddit.
02.08.2025
The latest TikTok UK stats. Find out the benchmarks, content types and verticals to watch in 2025.
TikTok marketing isn’t just a reliable channel for B2C advertisements; Sprout outlines how UK brands can use the network for B2B marketing.
TikTok for higher education in the UK is a game-changer. See how UK universities are using TikTok to boost recruitment and brand appeal.
Find out the seasonal trends shaping e-commerce in Australia and learn how to develop smart social strategies for every season.
01.08.2025
Direct to consumer marketing has evolved from a disruptor model into a standard go-to-market approach. Here’s how to elevate your strategy with social media.
See how Care to Beauty uses Sprout Social Influencer Marketing to reach global audiences and drive revenue.
12.08.2025
Explore how brands are reinventing social media sports marketing with creative storytelling and fan-first content strategies.