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Sprout Insights
04.04.2025
Sprout outlines leading Instagram trends that UK brands and businesses can use to build a community on the platform.
01.04.2025
Explore the optimal times to post on YouTube in 2025, based on Sprout Social's own engagement data, to boost views and subscriber growth.
29.03.2025
Finetune your video content and reach new audiences by testing ideas on Instagram Trial Reels. Here’s our guide to making the most of this feature.
28.03.2025
The creator economy has reshaped everything from how audiences consume content, to the relationships between audiences and brands.
Find key stats on growth, platforms and ROI so you have the Aussie influencer marketing data your brand needs today.
Check out our list of 11 Agorapulse alternatives and competitors to help you make smarter software decisions in 2025.
27.03.2025
Maximise UK social media reach. Find the best times to post on social media including Facebook, Instagram, LinkedIn, TikTok & X. Engage your UK audience when they're online.
Uncover the best times to post on social media in Australia by network and day with localised data from Sprout Social. Learn when Australian audiences are most active and maximise your reach.
25.03.2025
With Sprout, Penn State Health was poised to transform their social media strategy and enhance their digital engagement.
19.03.2025
Learn how to build a brand on Instagram using this free guide, complete with up-to-date data and best practice advice.
Consumers are more willing to buy from brands that partner with influencers beyond social. Take a cue from these brands leading the way.
18.03.2025
ScottsMiracle-Gro used Sprout Social, seamlessly integrated with Salesforce Service Cloud, to cultivate deeper customer relationships.
Stay ahead of the curve. Sprout Social's Index reveals the 10 must-know social media trends for Australian marketers in 2025.
15.03.2025
Marketers know that social media is essential for brand awareness and engagement—but how does that translate to real revenue? With growing pressure to prove Read more...
Is live social shopping the future of e-commerce or just a trend? Learn how brands are using livestreams to sell products and connect with their communities.
14.03.2025
Find essential statistics defining Australia's social media landscape. Understand user behavior, platform popularity and business impacts.
13.03.2025
The social media landscape is changing. Consumers are spending more time on emerging networks, and brands need to respond proactively.
12.03.2025
Social media culture shapes modern communication and influences daily life. Explore why understanding social media culture is a non-negotiable for brands.
11.03.2025
This social media ROI toolkit gives you the frameworks and formulas needed to calculate, communicate and amplify your impact.
04.03.2025
Social media is the epicenter of culture, but as feeds become more saturated, it’s getting harder to hold consumer attention. If your team is Read more...
01.03.2025
Sprout explains how to post to all social media at once, including a cross-posting strategy that can streamline account management.
27.02.2025
An influencer contract template cuts through friction, resulting in better partnerships. Get your template today.
25.02.2025
Social media for financial services doesn’t have to be overwhelming. Use these strategies to build trust, stay compliant and connect with your customers.
21.02.2025
Most brands are looking to expand their small influencer roster. Learn how we scaled our influencer marketing program to drive leads.
Get a first-hand look at how Sprout Social can help you to uncover trends, quantify social media impact and deliver world-class social customer care.
19.02.2025
Sprout outlines some of the leading basic and more advanced strategies for effective social media inbox management
18.02.2025
Register to see revolutionary AI insights and new collaboration strategies in the world of influencer marketing.
16.02.2025
Looking for a good employee advocacy example to learn? See how Sprout uses EA for brand amplification and problem solving.
This social media KPI template and guide will help you set better goals that showcase the full value of your social strategy.
Consumers are spending more time on experimental, niche networks. Follow the lead of these brands staking their claim on new platforms.
It’s time to rethink the role of social media management in your martech stack. Here’s what you need to know.
Influencers bridge the gap between businesses and consumers by delivering relatable, engaging content that resonates. Combine that with 81% of consumers making spontaneous purchases Read more...
Brand love is required to drive long-term engagement, loyalty and evangelism. Read how Vivobarefoot forges it on social and beyond.
01.02.2025
See real-world AI in social media examples from leading brands. Plus, learn how AI tools can improve productivity and customer engagement.
29.01.2025
Learn how to track your Instagram Reels analytics. We'll also show you the key metrics to focus on and what they tell you about your content.
28.01.2025
Despite the pivotal role social media plays in driving business forward, many executives aren’t getting the insights they need.
25.01.2025
Reduce social media noise and enhance your social media management experience with practical tips and strategies.
Stay ahead of the game in 2025. Discover the social media trends that matter most to UK audiences, according to our latest research.
22.01.2025
Organic social media growth is still possible with the right strategies. Learn 8 key techniques for organic social media content in 2025.