2025 has delivered wave after wave of cultural moments and social trends—from viral hits like The Death of Duo and April Fools stunts like Read more...

Sprout Insights

10.07.2025

Top Fitness Influencers in Australia to Work With | Sprout Social

Discover the top social media fitness creators to work with in Australia in 2025. Learn how to identify the best option for partnerships.

Sprout Insights

08.07.2025

Top 25 Food Influencers in Australia (2025) | Sprout Social

Check out the top 25 Aussie food influencers to follow in 2025. Foodies shaping the scene, restaurant reviewers, recipe creators, and more!

Sprout Insights

02.07.2025

Top 25 TikTok Creators in Australia (2025) | Sprout Social

From comedy to recipes, beauty to lifestyle, meet 25 of Australia’s top TikTok creators helping brands grow in 2025.

Sprout Insights

02.07.2025

How Millennials Use Social Media | Sprout Social

In this guide, we explore the nuances of how Millennials use social media and takeaway brands should know when marketing to them.

Sprout Insights

29.06.2025

YouTube Metrics for Growth & Business Impact | Sprout Social

Discover the key YouTube metrics you need to grasp your YouTube performance. Learn how to use these metrics to grow your brand's channel.

Sprout Insights

27.06.2025

Influencer Marketing Examples in Australia | Sprout Social

Explore this round-up of effective and memorable influencer marketing examples in Australia. Use these tactics to guide your next influencer marketing campaign.

Sprout Insights

26.06.2025

The Attention Economy is the Actual Economy | Sprout Social

The attention economy is becoming the actual economy, and social media is the throughline driving how people discover, evaluate and buy.

Sprout Insights

25.06.2025

[Checklist] Social Media Compliance for Financial Institutions

Navigating social media compliance within a financial institution? Use this checklist to reduce risk while staying connected online.

Sprout Insights

18.06.2025

Is Unhinged Marketing Right For Your Brand? | Sprout Social

When every brand is unhinged, none really are. Instead, consumers seek out distinct, honest and inspirational brands that offer community.

Sprout Insights

18.06.2025

How to Create a Seamless Instagram Carousel Post | Sprout Social

Looking to engage more people with Instagram carousels? Check out these tips and ideas to create Instagram carousel posts.

Sprout Insights

14.06.2025

YouTube Algorithm: How it Works & Tips to Optimize | Sprout Social

Learn how the YouTube algorithm works in 2025, along with the latest updates and strategies to boost visibility for your brand.

Sprout Insights

12.06.2025

UK Influencer marketing examples | Sprout Social

Sprout collects 7 successful UK influencer marketing examples to inspire ideas for your next social campaign

Sprout Insights

12.06.2025

Influencer Rate Card Tips for Smarter Campaign Planning | Sprout Social

Learn how influencer rate cards add transparency to creator partnerships and why brands need rate sheets to set ROI goals and anticipate costs.

Sprout Insights

12.06.2025

Post Performance Report June 2025 | Sprout Social

The boldest brands on social deliver so much more than just awareness, with a clear influence on the bottom line and tangible ROI.

Sprout Insights

11.06.2025

How to Measure Your Facebook Marketing ROI | Sprout Social

Measure Facebook marketing ROI clearly by connecting your campaigns to real business outcomes and building a system that improves over time.

Sprout Insights

06.06.2025

How Sprout’s Social Team Measures Owned Media Value | Sprout Social

Learn how Sprout's social team measures Owned Media Value and other ROI-driving metrics—plus get tips to upgrade your social reporting.

Sprout Insights

04.06.2025

6 Facebook KPIs to Improve Social Media ROI | Sprout Social

Discover the Facebook KPIs that matter when evaluating the effectiveness of your Facebook marketing strategies.

Sprout Insights

04.06.2025

How to find your brand’s niche on social media | Sprout Social

Tapping the right niche communities on social media can boost reputation and engagement. Here’s how to uncover and embrace your specific brand niche.

Sprout Insights

03.06.2025

How to Build a Social Media Crisis Management Strategy | Sprout Social

A crisis can hit your brand at any moment—it's key to be prepared. Use this guide to build your social media crisis management strategy.

Sprout Insights

03.06.2025

Leveraging Influencers to Multiply Your ROI In 2025 and Beyond | Sprout Social

In today’s crowded digital landscape, as ad costs rise and returns shrink, savvy brands are turning to creators more and more to lead the Read more...

Sprout Insights

03.06.2025

2025 Social Media Education Benchmarks | Sprout Social

Learn how education institutions' content performed in 2024, the content types audiences want and how to build a stronger content strategy.

Sprout Insights

03.06.2025

2025 Social Media Healthcare Benchmarks | Sprout Social

Learn how healthcare organizations' content performed in 2024, the content types audiences want and how to build a stronger content strategy.

Sprout Insights

31.05.2025

From Viral to Valuable: A Masterclass with Duolingo’s Zaria Parvez | Sprout Social

It all started when 23-year-old graduate, Zaria Parvez, was asked if she could make videos for Duolingo’s unused TikTok account. Since then the brand Read more...

Sprout Insights

30.05.2025

Social Media ROI Statistics Marketers Need to Know in 2025 | Sprout Social

Use social media ROI statistics for 2025 to identify top platforms, measure ad performance and clearly show your impact on business goals.

Sprout Insights

30.05.2025

Influencer Marketing Platform Buyer’s Guide | Sprout Social

Get expert guidance on how to conduct an influencer marketing platform evaluation that prioritizes ROI and maximum business impact.

Sprout Insights

30.05.2025

Customer Engagement on Social Media | Sprout Social

Get data on audiences' expectations for customer engagement on social media, and tips for how brands need to evolve their strategies.

Sprout Insights

23.05.2025

2025 Travel & Hospitality Social Media Benchmarks | Sprout Social

See how travel and hospitality content performed in 2024 to build a stronger social strategy for the year ahead.

Sprout Insights

23.05.2025

Humans’ Role in AI Customer Engagement | Sprout Social

Discover how AI customer engagement empowers teams to deliver faster support—while keeping human connection at the heart.

Sprout Insights

22.05.2025

Post Performance Report May 2025 | Sprout Social

We’re spotlighting brands celebrating major milestones, and including takeaways you can use to create buzz for your next anniversary.

Sprout Insights

20.05.2025

What is Influencer Seeding? A Guide for Influencer Marketers | Sprout Social

Learn what influencer seeding is and how you can use it to grow brand awareness and reach. Discover top techniques to build influencer relationships.

Sprout Insights

20.05.2025

Social Media Hiring Trends | Sprout Social

Catch-all social media job descriptions are a red flag. The future of social hiring is specialization—a move that unlocks org-wide impact.

Sprout Insights

16.05.2025

Breaking Ground Launch Event | Sprout Social

Watch as Sprout Social unveils its latest product updates—including AI and more new features!

Sprout Insights

09.05.2025

2025 Financial Services & Insurance Benchmarks | Sprout Social

When financial service and insurance brands take the time to understand their audience, they earn higher engagement and competitive advantage.

home›Sprout Insights›Marketing

Sprout Insights - Marketing

What Social Media Bans Mean for Marketers | Sprout Social

The Evolution of Social Media Marketing Ethics | Sprout Social

Top 25 Australian Beauty Influencers (2025) | Sprout Social

9 X/Twitter Analytics Tools to Amplify Your Strategy | Sprout Social

What is Attribution Modeling for Social Media Marketing? | Sprout Social

B2B and B2C Social Media Lead Generation Tactics | Sprout Social

Be So FR: 2025’s Greatest Social Moments (So Far) | Sprout Social

Top Fitness Influencers in Australia to Work With | Sprout Social

Top 25 Food Influencers in Australia (2025) | Sprout Social

Top 25 TikTok Creators in Australia (2025) | Sprout Social

How Millennials Use Social Media | Sprout Social

YouTube Metrics for Growth & Business Impact | Sprout Social

Influencer Marketing Examples in Australia | Sprout Social

The Attention Economy is the Actual Economy | Sprout Social

[Checklist] Social Media Compliance for Financial Institutions

Is Unhinged Marketing Right For Your Brand? | Sprout Social

How to Create a Seamless Instagram Carousel Post | Sprout Social

YouTube Algorithm: How it Works & Tips to Optimize | Sprout Social

UK Influencer marketing examples | Sprout Social

Influencer Rate Card Tips for Smarter Campaign Planning | Sprout Social

Post Performance Report June 2025 | Sprout Social

How to Measure Your Facebook Marketing ROI | Sprout Social

How Sprout’s Social Team Measures Owned Media Value | Sprout Social

6 Facebook KPIs to Improve Social Media ROI | Sprout Social

How to find your brand’s niche on social media | Sprout Social

How to Build a Social Media Crisis Management Strategy | Sprout Social

Leveraging Influencers to Multiply Your ROI In 2025 and Beyond | Sprout Social

2025 Social Media Education Benchmarks | Sprout Social

2025 Social Media Healthcare Benchmarks | Sprout Social

From Viral to Valuable: A Masterclass with Duolingo’s Zaria Parvez | Sprout Social

Social Media ROI Statistics Marketers Need to Know in 2025 | Sprout Social

Influencer Marketing Platform Buyer’s Guide | Sprout Social

Customer Engagement on Social Media | Sprout Social

2025 Travel & Hospitality Social Media Benchmarks | Sprout Social

Humans’ Role in AI Customer Engagement | Sprout Social

Post Performance Report May 2025 | Sprout Social

What is Influencer Seeding? A Guide for Influencer Marketers | Sprout Social

Social Media Hiring Trends | Sprout Social

Breaking Ground Launch Event | Sprout Social

2025 Financial Services & Insurance Benchmarks | Sprout Social

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