Explore the benefits and limitations of earned media value (EMV) in social media marketing. And, understand how to effectively measure it to show ROI.

Sprout Insights

20.11.2024

How to Hire an Influencer | Sprout Social

Learn how to hire an influencer that’s perfect for your brand by following Sprout’s five-step guidance process.

Sprout Insights

20.11.2024

How to Use Social Media in Sports to Keep Fans Engaged | Sprout Social

Looking to boost fan engagement? Discover top practices for social media in sports, inspired by the Chicago White Sox's tested strategies.

Sprout Insights

16.11.2024

Post Performance Report: November Roundup | Sprout Social

With a focused executive advocacy strategy, brands deepen connections with customers, investors and the media.

Sprout Insights

13.11.2024

A Marketers Guide to Repurposing Content for Social Media | Sprout Social

It pays to work smarter, not harder. Learn all about repurposing content for social media to save time and reinforce your brand message.

Sprout Insights

08.11.2024

6 skills social media analysts need to grow | Sprout Social

Learn how social media analysts drive business growth, and six key skills they need to supercharge their careers.

Sprout Insights

05.11.2024

The greatest hits: Repurposing your best content for social media | Sprout Social

It pays to work smarter, not harder. Learn all about repurposing content for social media to boost SEO, reinforce your brand message and save time and money.

Sprout Insights

05.11.2024

Guide to Reels on Instagram and Facebook | Sprout Social

Reels help you tap the short-form video trend on Instagram and Facebook. Explore our comprehensive guide to develop a winning Reels strategy.

Sprout Insights

05.11.2024

2024 Holiday Shopping Trends | Sprout Social

Social media is consumers’ favorite holiday resource. Here are the latest holiday shopping trends brands should prepare for this season.

Sprout Insights

29.10.2024

Brand Mentions: Guide for Tracking and Monitoring | Sprout Social

Brand mentions show how your brand is perceived. Learn about the types of brand mentions to increase brand awareness and refine your marketing efforts.

Sprout Insights

23.10.2024

Gen Z Social Media Trends & Usage | Sprout Social

Gen Z is making marketers rethink how they engage with their audiences on social. Our data explains where and how brands should show up.

Sprout Insights

17.10.2024

How to Launch a Product on Social Media | Sprout Social

Craft a winning social media product launch strategy. Learn how to set goals, choose networks, build buzz and measure success for an impactful launch.

Sprout Insights

12.10.2024

Social Media and Sports Marketing | Sprout Social

Brands who have capitalized on social media sports marketing are increasing their relevance while driving awareness and positive sentiment.

Sprout Insights

11.10.2024

How to Choose the Right Social Media Networks for Your Brand | Sprout Social

Where should your brand be online? Learn how to identify the best social media networks for your business and build a more effective social strategy today.

Sprout Insights

08.10.2024

How to schedule YouTube Shorts [2024 Guide] | Sprout Social

Learn how to schedule YouTube Shorts using Sprout Social and YouTube’s scheduling features and the top benefits.

Sprout Insights

04.10.2024

How AI Can Boost Your Social Media Strategy During Seasonal Surges | Sprout Social

Learn how to use AI as your social media assistant to streamline tasks, stay consistent and maximize results during seasonal peaks and busy periods.

Sprout Insights

01.10.2024

How To Do a Social Media Competitive Analysis | Sprout Social

Use our template and five easy steps to perform a social media competitive analysis and see what's working for your competitors.

Sprout Insights

29.09.2024

Social Media Strategy for Executives: What You Need to Know | Sprout Social

Your social media strategy’s secret weapon is closer than you think. Use this guide to develop a winning social media strategy for executives.

Sprout Insights

29.09.2024

The C-suite Social Media Best Practices You Need to Know | Sprout Social

We gathered our top C-suite social media tips so you can revamp how you and your exec team shows up on social.

Sprout Insights

29.09.2024

How Sprout optimizes social media workflows with AI | Sprout Social

Using AI Assist, Sprout Social's own team saves thousands of dollars each year on reporting and customer care.

Sprout Insights

27.09.2024

Facebook Monitoring: A Guide for Social Marketers | Sprout Social

Discover the ins and outs of Facebook monitoring, learn how to manage your Page efficiently and get our top platform recommendations.

Sprout Insights

27.09.2024

Is Influencer Marketing the New PR? | Sprout Social

Influencer marketing and PR are blurring to the point they’re becoming synonymous. What does the evolving state of media mean for brands?

Sprout Insights

27.09.2024

How to Calculate Instagram Engagement Rate in 2024 | Sprout Social

Curious about your Instagram engagement rate? Find out how to calculate it and boost your engagement on Instagram.

Sprout Insights

25.09.2024

7-Week Influencer Marketing Strategy Template | Sprout Social

Streamline your influencer campaigns with our seven-week influencer marketing strategy template. Learn to set goals, choose partners and measure success.

Sprout Insights

24.09.2024

Creating a Culture of AI at Sprout | Sprout Social

To keep up in the rapidly evolving landscape, you need to embed AI into your culture, move fast and iterate even faster.

Sprout Insights

21.09.2024

5 influencer marketing KPIs to measure your next campaign | Sprout Social

Are you tracking the right influencer marketing KPIs? Learn how to track KPIs and which ones tie to business impact for your next campaign.

Sprout Insights

20.09.2024

How brands and partners use the Sprout Social API | Sprout Social

Learn how the Sprout Social API integrates seamlessly with existing stacks to automate and improve social media operations.

Sprout Insights

19.09.2024

Social listening ROI: 5 ways social listening boosts engagement and revenue | Sprout Social

In this Social Media Listening ROI Guide, we walk through crucial ways you can drive ROI through Listening for greater business impact.

home›Sprout Insights›Marketing

Sprout Insights - Marketing

How to Create Effective TikTok Branded Content | Sprout Social

Should Companies Take a Stand on Social Issues? | Sprout Social

Meta Threads Analytics: A Guide to Measuring Success | Sprout Social

Sprout’s 2025 Product Strategy | Sprout Social

Sprout at AfroTech 2024: Social Media for Events | Sprout Social

The Best Brands on Social Media | Sprout Social

What to Post on Each Social Media Platform: A Guide | Sprout Social

Influencer Outreach: The 5-Step Strategy Guide | Sprout Social

Tips for Navigating FTC Influencer Guidelines | Sprout Social

The Importance of Authenticity in Influencer Marketing| Sprout Social

How to Schedule Reels on Instagram in 3 Ways | Sprout Social

Edutainment Social Media: Tips for Your Strategy | Sprout Social

Earned Media Value: How To Calculate it & Use It | Sprout Social

How to Hire an Influencer | Sprout Social

How to Use Social Media in Sports to Keep Fans Engaged | Sprout Social

Post Performance Report: November Roundup | Sprout Social

A Marketers Guide to Repurposing Content for Social Media | Sprout Social

6 skills social media analysts need to grow | Sprout Social

The greatest hits: Repurposing your best content for social media | Sprout Social

Guide to Reels on Instagram and Facebook | Sprout Social

2024 Holiday Shopping Trends | Sprout Social

Brand Mentions: Guide for Tracking and Monitoring | Sprout Social

Gen Z Social Media Trends & Usage | Sprout Social

How to Launch a Product on Social Media | Sprout Social

Social Media and Sports Marketing | Sprout Social

How to Choose the Right Social Media Networks for Your Brand | Sprout Social

How to schedule YouTube Shorts [2024 Guide] | Sprout Social

How AI Can Boost Your Social Media Strategy During Seasonal Surges | Sprout Social

How To Do a Social Media Competitive Analysis | Sprout Social

Social Media Strategy for Executives: What You Need to Know | Sprout Social

The C-suite Social Media Best Practices You Need to Know | Sprout Social

How Sprout optimizes social media workflows with AI | Sprout Social

Facebook Monitoring: A Guide for Social Marketers | Sprout Social

Is Influencer Marketing the New PR? | Sprout Social

How to Calculate Instagram Engagement Rate in 2024 | Sprout Social

7-Week Influencer Marketing Strategy Template | Sprout Social

Creating a Culture of AI at Sprout | Sprout Social

5 influencer marketing KPIs to measure your next campaign | Sprout Social

How brands and partners use the Sprout Social API | Sprout Social

Social listening ROI: 5 ways social listening boosts engagement and revenue | Sprout Social

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