In today’s crowded digital landscape, as ad costs rise and returns shrink, savvy brands are turning to creators more and more to lead the Read more...

Sprout Insights

03.06.2025

2025 Social Media Education Benchmarks | Sprout Social

Learn how education institutions' content performed in 2024, the content types audiences want and how to build a stronger content strategy.

Sprout Insights

03.06.2025

2025 Social Media Healthcare Benchmarks | Sprout Social

Learn how healthcare organizations' content performed in 2024, the content types audiences want and how to build a stronger content strategy.

Sprout Insights

31.05.2025

From Viral to Valuable: A Masterclass with Duolingo’s Zaria Parvez | Sprout Social

It all started when 23-year-old graduate, Zaria Parvez, was asked if she could make videos for Duolingo’s unused TikTok account. Since then the brand Read more...

Sprout Insights

30.05.2025

Social Media ROI Statistics Marketers Need to Know in 2025 | Sprout Social

Use social media ROI statistics for 2025 to identify top platforms, measure ad performance and clearly show your impact on business goals.

Sprout Insights

30.05.2025

Influencer Marketing Platform Buyer’s Guide | Sprout Social

Get expert guidance on how to conduct an influencer marketing platform evaluation that prioritizes ROI and maximum business impact.

Sprout Insights

30.05.2025

Customer Engagement on Social Media | Sprout Social

Get data on audiences' expectations for customer engagement on social media, and tips for how brands need to evolve their strategies.

Sprout Insights

23.05.2025

Humans’ Role in AI Customer Engagement | Sprout Social

Discover how AI customer engagement empowers teams to deliver faster support—while keeping human connection at the heart.

Sprout Insights

23.05.2025

2025 Travel & Hospitality Social Media Benchmarks | Sprout Social

See how travel and hospitality content performed in 2024 to build a stronger social strategy for the year ahead.

Sprout Insights

22.05.2025

Post Performance Report May 2025 | Sprout Social

We’re spotlighting brands celebrating major milestones, and including takeaways you can use to create buzz for your next anniversary.

Sprout Insights

20.05.2025

Social Media Hiring Trends | Sprout Social

Catch-all social media job descriptions are a red flag. The future of social hiring is specialization—a move that unlocks org-wide impact.

Sprout Insights

20.05.2025

What is Influencer Seeding? A Guide for Influencer Marketers | Sprout Social

Learn what influencer seeding is and how you can use it to grow brand awareness and reach. Discover top techniques to build influencer relationships.

Sprout Insights

16.05.2025

Breaking Ground Launch Event | Sprout Social

Watch as Sprout Social unveils its latest product updates—including AI and more new features!

Sprout Insights

09.05.2025

Beyond the Benchmarks: How the City of Miami Beach Made Waves (and Went Viral) | Sprout Social

No matter your industry, your audience is online—and the brands winning attention are the ones using data to create engaging content. The ones who Read more...

Sprout Insights

09.05.2025

2025 Financial Services & Insurance Benchmarks | Sprout Social

When financial service and insurance brands take the time to understand their audience, they earn higher engagement and competitive advantage.

Sprout Insights

08.05.2025

WhatsApp marketing software | Sprout Social

Build direct connections, improve customer loyalty‌ and boost sales with WhatsApp marketing software. Discover how to maximise your reach.

Sprout Insights

07.05.2025

8 Best Brand Monitoring Software to Grow your Brand | Sprout Social

These brand monitoring software solutions can track mentions, analyze sentiment and help you protect your reputation in 2025.

Sprout Insights

01.05.2025

A Step-by-Step Guide to the Influencer Vetting Process | Sprout Social

A documented influencer vetting process can give your program the structure it needs to scale sustainably while minimizing risk.

Sprout Insights

30.04.2025

A Tech CEO’s Take: Why All Business is Social | Sprout Social

15 years in, now is a moment to reflect on everything Sprout Social has accomplished, and share what’s ahead for business as we know it.

Sprout Insights

25.04.2025

What Brands Get Wrong About Influencer Sourcing | Sprout Social

There are millions of influencers out there, but many brands sabotage their efforts because they’re sourcing influencers the wrong way.

Sprout Insights

22.04.2025

A Brand Guide to Popular Niche Communities | Sprout Social

Niche communities are a powerhouse of potential for brands. Here’s how to tap these communities the right way and build loyalty in the process.

Sprout Insights

16.04.2025

How Financial Brands Can Lean Into Creativity | Sprout Social

Financial services face steep regulatory risks on social media. Learn how Monzo Bank used a creative approach to earn 1M followers.

Sprout Insights

16.04.2025

A Brand Safety Checklist for Social Media | Sprout Social

Download this checklist for actionable steps on protecting your brand strategy in an evolving social media landscape.

Sprout Insights

12.04.2025

Social Media Resources for Highly Regulated Industries | Sprout Social

These resources explore ways brand in highly regulated industries can thrive on social while following compliance best practices.

Sprout Insights

11.04.2025

Post Performance Report April 2025 | Sprout Social

Social media conversations in the healthcare sector are full of misinformation. These brands cut through the noise and build patient trust.

Sprout Insights

11.04.2025

TikTok trends UK | Sprout Social

Sprout lists the biggest TikTok trends UK at the moment, including content types and engagement tactics to help those in the UK market

Sprout Insights

10.04.2025

How to Get Social Audience Insights for Any Industry | Sprout Social

Social audience insights can drive your business toward its next phase of growth—but you need to find them first.

Sprout Insights

09.04.2025

Examples of Influencers Reshaping Live Brand Activations | Sprout Social

Influencers are making live brand activations cultural moments that take up considerable social chatter. Learn how they're redefining live events.

Sprout Insights

09.04.2025

Pinterest Videos: A 2025 Guide to Best Practices | Sprout Social

Learn all about Pinterest videos. Find out how to create video Pins, Pinterest video best practices and the benefits for your business.

Sprout Insights

04.04.2025

UK Instagram trends 2025 | Sprout Social

Sprout outlines leading Instagram trends that UK brands and businesses can use to build a community on the platform.

Sprout Insights

01.04.2025

Best Times to Post on YouTube & Shorts in 2025 | Sprout Social

Explore the optimal times to post on YouTube in 2025, based on Sprout Social's own engagement data, to boost views and subscriber growth.

Sprout Insights

29.03.2025

Optimize Your Video Strategy with Instagram Trial Reels | Sprout Social

Finetune your video content and reach new audiences by testing ideas on Instagram Trial Reels. Here’s our guide to making the most of this feature.

Sprout Insights

28.03.2025

11 Agorapulse Alternatives to Check Out in 2025 | Sprout Social

Check out our list of 11 Agorapulse alternatives and competitors to help you make smarter software decisions in 2025.

Sprout Insights

28.03.2025

Aussie Influencer Marketing in 2025 | Sprout Social

Find key stats on growth, platforms and ROI so you have the Aussie influencer marketing data your brand needs today.

Sprout Insights

28.03.2025

Breaking Down the Creator Economy | Sprout Social

The creator economy has reshaped everything from how audiences consume content, to the relationships between audiences and brands.

Sprout Insights

27.03.2025

Breaking Down the Creator Economy | Sprout Social

The creator economy has reshaped everything from how audiences consume content, to the relationships between audiences and brands.

home›Sprout Insights›Marketing

Sprout Insights - Marketing

How Sprout’s Social Team Measures Owned Media Value | Sprout Social

6 Facebook KPIs to Improve Social Media ROI | Sprout Social

How to find your brand’s niche on social media | Sprout Social

How to Build a Social Media Crisis Management Strategy | Sprout Social

Leveraging Influencers to Multiply Your ROI In 2025 and Beyond | Sprout Social

2025 Social Media Education Benchmarks | Sprout Social

2025 Social Media Healthcare Benchmarks | Sprout Social

From Viral to Valuable: A Masterclass with Duolingo’s Zaria Parvez | Sprout Social

Social Media ROI Statistics Marketers Need to Know in 2025 | Sprout Social

Influencer Marketing Platform Buyer’s Guide | Sprout Social

Customer Engagement on Social Media | Sprout Social

Humans’ Role in AI Customer Engagement | Sprout Social

2025 Travel & Hospitality Social Media Benchmarks | Sprout Social

Post Performance Report May 2025 | Sprout Social

Social Media Hiring Trends | Sprout Social

What is Influencer Seeding? A Guide for Influencer Marketers | Sprout Social

Breaking Ground Launch Event | Sprout Social

Beyond the Benchmarks: How the City of Miami Beach Made Waves (and Went Viral) | Sprout Social

2025 Financial Services & Insurance Benchmarks | Sprout Social

WhatsApp marketing software | Sprout Social

8 Best Brand Monitoring Software to Grow your Brand | Sprout Social

A Step-by-Step Guide to the Influencer Vetting Process | Sprout Social

A Tech CEO’s Take: Why All Business is Social | Sprout Social

What Brands Get Wrong About Influencer Sourcing | Sprout Social

A Brand Guide to Popular Niche Communities | Sprout Social

How Financial Brands Can Lean Into Creativity | Sprout Social

A Brand Safety Checklist for Social Media | Sprout Social

Social Media Resources for Highly Regulated Industries | Sprout Social

Post Performance Report April 2025 | Sprout Social

TikTok trends UK | Sprout Social

How to Get Social Audience Insights for Any Industry | Sprout Social

Examples of Influencers Reshaping Live Brand Activations | Sprout Social

Pinterest Videos: A 2025 Guide to Best Practices | Sprout Social

UK Instagram trends 2025 | Sprout Social

Best Times to Post on YouTube & Shorts in 2025 | Sprout Social

Optimize Your Video Strategy with Instagram Trial Reels | Sprout Social

11 Agorapulse Alternatives to Check Out in 2025 | Sprout Social

Aussie Influencer Marketing in 2025 | Sprout Social

Breaking Down the Creator Economy | Sprout Social

Breaking Down the Creator Economy | Sprout Social

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