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Sprout Insights
25.04.2025
There are millions of influencers out there, but many brands sabotage their efforts because they’re sourcing influencers the wrong way.
22.04.2025
Niche communities are a powerhouse of potential for brands. Here’s how to tap these communities the right way and build loyalty in the process.
16.04.2025
Financial services face steep regulatory risks on social media. Learn how Monzo Bank used a creative approach to earn 1M followers.
Download this checklist for actionable steps on protecting your brand strategy in an evolving social media landscape.
12.04.2025
These resources explore ways brand in highly regulated industries can thrive on social while following compliance best practices.
11.04.2025
Sprout lists the biggest TikTok trends UK at the moment, including content types and engagement tactics to help those in the UK market
Social media conversations in the healthcare sector are full of misinformation. These brands cut through the noise and build patient trust.
10.04.2025
Social audience insights can drive your business toward its next phase of growth—but you need to find them first.
09.04.2025
Influencers are making live brand activations cultural moments that take up considerable social chatter. Learn how they're redefining live events.
Learn all about Pinterest videos. Find out how to create video Pins, Pinterest video best practices and the benefits for your business.
04.04.2025
Sprout outlines leading Instagram trends that UK brands and businesses can use to build a community on the platform.
01.04.2025
Explore the optimal times to post on YouTube in 2025, based on Sprout Social's own engagement data, to boost views and subscriber growth.
29.03.2025
Finetune your video content and reach new audiences by testing ideas on Instagram Trial Reels. Here’s our guide to making the most of this feature.
28.03.2025
The creator economy has reshaped everything from how audiences consume content, to the relationships between audiences and brands.
Find key stats on growth, platforms and ROI so you have the Aussie influencer marketing data your brand needs today.
Check out our list of 11 Agorapulse alternatives and competitors to help you make smarter software decisions in 2025.
27.03.2025
Maximise UK social media reach. Find the best times to post on social media including Facebook, Instagram, LinkedIn, TikTok & X. Engage your UK audience when they're online.
Uncover the best times to post on social media in Australia by network and day with localised data from Sprout Social. Learn when Australian audiences are most active and maximise your reach.
25.03.2025
With Sprout, Penn State Health was poised to transform their social media strategy and enhance their digital engagement.
19.03.2025
Learn how to build a brand on Instagram using this free guide, complete with up-to-date data and best practice advice.
Consumers are more willing to buy from brands that partner with influencers beyond social. Take a cue from these brands leading the way.
18.03.2025
ScottsMiracle-Gro used Sprout Social, seamlessly integrated with Salesforce Service Cloud, to cultivate deeper customer relationships.
Stay ahead of the curve. Sprout Social's Index reveals the 10 must-know social media trends for Australian marketers in 2025.
15.03.2025
Is live social shopping the future of e-commerce or just a trend? Learn how brands are using livestreams to sell products and connect with their communities.
Marketers know that social media is essential for brand awareness and engagement—but how does that translate to real revenue? With growing pressure to prove Read more...
14.03.2025
Find essential statistics defining Australia's social media landscape. Understand user behavior, platform popularity and business impacts.
13.03.2025
The social media landscape is changing. Consumers are spending more time on emerging networks, and brands need to respond proactively.
12.03.2025
Social media culture shapes modern communication and influences daily life. Explore why understanding social media culture is a non-negotiable for brands.
11.03.2025
This social media ROI toolkit gives you the frameworks and formulas needed to calculate, communicate and amplify your impact.
04.03.2025
Social media is the epicenter of culture, but as feeds become more saturated, it’s getting harder to hold consumer attention. If your team is Read more...
01.03.2025
Sprout explains how to post to all social media at once, including a cross-posting strategy that can streamline account management.
27.02.2025
An influencer contract template cuts through friction, resulting in better partnerships. Get your template today.
25.02.2025
Social media for financial services doesn’t have to be overwhelming. Use these strategies to build trust, stay compliant and connect with your customers.
21.02.2025
Get a first-hand look at how Sprout Social can help you to uncover trends, quantify social media impact and deliver world-class social customer care.
Most brands are looking to expand their small influencer roster. Learn how we scaled our influencer marketing program to drive leads.
19.02.2025
Sprout outlines some of the leading basic and more advanced strategies for effective social media inbox management
18.02.2025
Register to see revolutionary AI insights and new collaboration strategies in the world of influencer marketing.
16.02.2025
Consumers are spending more time on experimental, niche networks. Follow the lead of these brands staking their claim on new platforms.
Looking for a good employee advocacy example to learn? See how Sprout uses EA for brand amplification and problem solving.