Standing out amid cultural moments and viral memes requires social teams to test out fresh, audience-obsessed strategies. The catch? You need enthusiastic executive buy-in Read more...

Sprout Insights

14.01.2025

Post Performance Report January 2025 | Sprout Social

Consumers say the most memorable brands are creating original content. This lineup of visionary companies will inspire your next franchise.

Sprout Insights

10.01.2025

CMOs and AI | Sprout Social

We sat down with CMO Lisa Cole and AI advisor Nicole Leffer to explore how marketing leaders should be embracing this new technology.

Sprout Insights

01.01.2025

Influencer brand pitch | Sprout Social

Learn how to evaluate an influencer’s brand pitch to find the right influencer partners and secure strong collaborations for your brand.

Sprout Insights

31.12.2024

7 YouTube Shorts Ideas For Brands (With Examples) | Sprout Social

Looking for fresh YouTube Shorts ideas? Discover how to make the most of the platform and get inspired with real brand examples.

Sprout Insights

21.12.2024

How to Create Effective TikTok Branded Content | Sprout Social

Discover how to create TikTok branded content (for creators and brands) to optimize your performance of sponsored TikTok content.

Sprout Insights

20.12.2024

Should Companies Take a Stand on Social Issues? | Sprout Social

While companies taking a stand on social issues used to be the norm, consumer expectations (and reactions) are changing.

Sprout Insights

18.12.2024

Meta Threads Analytics: A Guide to Measuring Success | Sprout Social

Wondering how your Threads posts are performing? Check out our complete guide on Threads analytics to measure your performance.

Sprout Insights

17.12.2024

Sprout’s 2025 Product Strategy | Sprout Social

Sprout Social’s product strategy is defined by the needs of the most sophisticated brands, so all teams can prove the full value of social.

Sprout Insights

14.12.2024

Sprout at AfroTech 2024: Social Media for Events | Sprout Social

Building a social presence goes beyond the digital space. Learn Sprout’s best practices for social media for events.

Sprout Insights

13.12.2024

The Best Brands on Social Media | Sprout Social

Sprout marketers compiled a list of the best brands on social media in 2024 and curated them by industry. Read on to inspire your strategy.

Sprout Insights

10.12.2024

What to Post on Each Social Media Platform: A Guide | Sprout Social

Find out the best post types for each social media platform. We'll also share tips for creating engaging content that works well everywhere.

Sprout Insights

03.12.2024

Influencer Outreach: The 5-Step Strategy Guide | Sprout Social

Sprout outlines a comprehensive 5 step influencer outreach strategy for global brands and businesses, including platform considerations.

Sprout Insights

27.11.2024

Tips for Navigating FTC Influencer Guidelines | Sprout Social

Learn about FTC influencer guidelines and popular social platforms’ branded content policies. Plus, tips for creating FTC-compliant social campaigns.

Sprout Insights

26.11.2024

The Importance of Authenticity in Influencer Marketing| Sprout Social

Authenticity in influencer marketing is key to capturing the attention of your target audience and building long-term relationships on social.

Sprout Insights

26.11.2024

How to Schedule Reels on Instagram in 3 Ways | Sprout Social

Learn why scheduling matters and how to schedule Instagram Reels using three methods: the native app, Meta Business Suite and Sprout Social.

Sprout Insights

21.11.2024

Earned Media Value: How To Calculate it & Use It | Sprout Social

Explore the benefits and limitations of earned media value (EMV) in social media marketing. And, understand how to effectively measure it to show ROI.

Sprout Insights

21.11.2024

Edutainment Social Media: Tips for Your Strategy | Sprout Social

Learn how to create edutainment social media content across networks with our data insights and brand examples.

Sprout Insights

20.11.2024

How to Hire an Influencer | Sprout Social

Learn how to hire an influencer that’s perfect for your brand by following Sprout’s five-step guidance process.

Sprout Insights

20.11.2024

How to Use Social Media in Sports to Keep Fans Engaged | Sprout Social

Looking to boost fan engagement? Discover top practices for social media in sports, inspired by the Chicago White Sox's tested strategies.

Sprout Insights

16.11.2024

Post Performance Report: November Roundup | Sprout Social

With a focused executive advocacy strategy, brands deepen connections with customers, investors and the media.

Sprout Insights

13.11.2024

A Marketers Guide to Repurposing Content for Social Media | Sprout Social

It pays to work smarter, not harder. Learn all about repurposing content for social media to save time and reinforce your brand message.

Sprout Insights

08.11.2024

6 skills social media analysts need to grow | Sprout Social

Learn how social media analysts drive business growth, and six key skills they need to supercharge their careers.

Sprout Insights

05.11.2024

The greatest hits: Repurposing your best content for social media | Sprout Social

It pays to work smarter, not harder. Learn all about repurposing content for social media to boost SEO, reinforce your brand message and save time and money.

Sprout Insights

05.11.2024

2024 Holiday Shopping Trends | Sprout Social

Social media is consumers’ favorite holiday resource. Here are the latest holiday shopping trends brands should prepare for this season.

Sprout Insights

05.11.2024

Guide to Reels on Instagram and Facebook | Sprout Social

Reels help you tap the short-form video trend on Instagram and Facebook. Explore our comprehensive guide to develop a winning Reels strategy.

Sprout Insights

29.10.2024

Brand Mentions: Guide for Tracking and Monitoring | Sprout Social

Brand mentions show how your brand is perceived. Learn about the types of brand mentions to increase brand awareness and refine your marketing efforts.

Sprout Insights

23.10.2024

Gen Z Social Media Trends & Usage | Sprout Social

Gen Z is making marketers rethink how they engage with their audiences on social. Our data explains where and how brands should show up.

Sprout Insights

17.10.2024

How to Launch a Product on Social Media | Sprout Social

Craft a winning social media product launch strategy. Learn how to set goals, choose networks, build buzz and measure success for an impactful launch.

Sprout Insights

12.10.2024

Social Media and Sports Marketing | Sprout Social

Brands who have capitalized on social media sports marketing are increasing their relevance while driving awareness and positive sentiment.

Sprout Insights

11.10.2024

How to Choose the Right Social Media Networks for Your Brand | Sprout Social

Where should your brand be online? Learn how to identify the best social media networks for your business and build a more effective social strategy today.

Sprout Insights

08.10.2024

How to schedule YouTube Shorts [2024 Guide] | Sprout Social

Learn how to schedule YouTube Shorts using Sprout Social and YouTube’s scheduling features and the top benefits.

Sprout Insights

04.10.2024

How AI Can Boost Your Social Media Strategy During Seasonal Surges | Sprout Social

Learn how to use AI as your social media assistant to streamline tasks, stay consistent and maximize results during seasonal peaks and busy periods.

Sprout Insights

01.10.2024

How To Do a Social Media Competitive Analysis | Sprout Social

Use our template and five easy steps to perform a social media competitive analysis and see what's working for your competitors.

Sprout Insights

29.09.2024

The C-suite Social Media Best Practices You Need to Know | Sprout Social

We gathered our top C-suite social media tips so you can revamp how you and your exec team shows up on social.

Sprout Insights

29.09.2024

How Sprout optimizes social media workflows with AI | Sprout Social

Using AI Assist, Sprout Social's own team saves thousands of dollars each year on reporting and customer care.

Sprout Insights

29.09.2024

Social Media Strategy for Executives: What You Need to Know | Sprout Social

Your social media strategy’s secret weapon is closer than you think. Use this guide to develop a winning social media strategy for executives.

home›Sprout Insights›Marketing

Sprout Insights - Marketing

How to Drive Organic Social Media Growth in 2025 | Sprout Social

How to Scale Your YouTube Content Strategy | Sprout Social

The 2025 Guide to Affiliate Influencer Marketing | Sprout Social

Index™ Insights: How to Gain Executive Buy-In for Bolder Social Moves in 2025 | Sprout Social

Post Performance Report January 2025 | Sprout Social

CMOs and AI | Sprout Social

Influencer brand pitch | Sprout Social

7 YouTube Shorts Ideas For Brands (With Examples) | Sprout Social

How to Create Effective TikTok Branded Content | Sprout Social

Should Companies Take a Stand on Social Issues? | Sprout Social

Meta Threads Analytics: A Guide to Measuring Success | Sprout Social

Sprout’s 2025 Product Strategy | Sprout Social

Sprout at AfroTech 2024: Social Media for Events | Sprout Social

The Best Brands on Social Media | Sprout Social

What to Post on Each Social Media Platform: A Guide | Sprout Social

Influencer Outreach: The 5-Step Strategy Guide | Sprout Social

Tips for Navigating FTC Influencer Guidelines | Sprout Social

The Importance of Authenticity in Influencer Marketing| Sprout Social

How to Schedule Reels on Instagram in 3 Ways | Sprout Social

Earned Media Value: How To Calculate it & Use It | Sprout Social

Edutainment Social Media: Tips for Your Strategy | Sprout Social

How to Hire an Influencer | Sprout Social

How to Use Social Media in Sports to Keep Fans Engaged | Sprout Social

Post Performance Report: November Roundup | Sprout Social

A Marketers Guide to Repurposing Content for Social Media | Sprout Social

6 skills social media analysts need to grow | Sprout Social

The greatest hits: Repurposing your best content for social media | Sprout Social

2024 Holiday Shopping Trends | Sprout Social

Guide to Reels on Instagram and Facebook | Sprout Social

Brand Mentions: Guide for Tracking and Monitoring | Sprout Social

Gen Z Social Media Trends & Usage | Sprout Social

How to Launch a Product on Social Media | Sprout Social

Social Media and Sports Marketing | Sprout Social

How to Choose the Right Social Media Networks for Your Brand | Sprout Social

How to schedule YouTube Shorts [2024 Guide] | Sprout Social

How AI Can Boost Your Social Media Strategy During Seasonal Surges | Sprout Social

How To Do a Social Media Competitive Analysis | Sprout Social

The C-suite Social Media Best Practices You Need to Know | Sprout Social

How Sprout optimizes social media workflows with AI | Sprout Social

Social Media Strategy for Executives: What You Need to Know | Sprout Social

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