Influencers bridge the gap between businesses and consumers by delivering relatable, engaging content that resonates. Combine that with 81% of consumers making spontaneous purchases Read more...

Sprout Insights

16.02.2025

Social Media KPI Template + Guide [2025] | Sprout Social

This social media KPI template and guide will help you set better goals that showcase the full value of your social strategy.

Sprout Insights

16.02.2025

How to Build a Better Martech Stack | Sprout Social

It’s time to rethink the role of social media management in your martech stack. Here’s what you need to know.

Sprout Insights

16.02.2025

Building a Brand Love Strategy | Sprout Social

Brand love is required to drive long-term engagement, loyalty and evangelism. Read how Vivobarefoot forges it on social and beyond.

Sprout Insights

16.02.2025

Post Performance Report February 2025 | Sprout Social

Consumers are spending more time on experimental, niche networks. Follow the lead of these brands staking their claim on new platforms.

Sprout Insights

16.02.2025

Employee Advocacy Example: Sprout in Action | Sprout Social

Looking for a good employee advocacy example to learn? See how Sprout uses EA for brand amplification and problem solving.

Sprout Insights

01.02.2025

Beyond Gen AI: AI in Social Media | Sprout Social

See real-world AI in social media examples from leading brands. Plus, learn how AI tools can improve productivity and customer engagement.

Sprout Insights

29.01.2025

How to Analyze Instagram Reels Analytics to Grow | Sprout Social

Learn how to track your Instagram Reels analytics. We'll also show you the key metrics to focus on and what they tell you about your content.

Sprout Insights

28.01.2025

The Executive-Social Team Communication Gap | Sprout Social

Despite the pivotal role social media plays in driving business forward, many executives aren’t getting the insights they need.

Sprout Insights

25.01.2025

Social Media Noise: Manage a Cluttered Landscape | Sprout Social

Reduce social media noise and enhance your social media management experience with practical tips and strategies.

Sprout Insights

25.01.2025

10 UK social media trends for 2025 | Sprout Social

Stay ahead of the game in 2025. Discover the social media trends that matter most to UK audiences, according to our latest research.

Sprout Insights

22.01.2025

How to Drive Organic Social Media Growth in 2025 | Sprout Social

Organic social media growth is still possible with the right strategies. Learn 8 key techniques for organic social media content in 2025.

Sprout Insights

17.01.2025

How to Scale Your YouTube Content Strategy | Sprout Social

Legendary brand Crayola tells us what it takes to scale an effective YouTube content strategy after they hit 100 million subscribers.

Sprout Insights

16.01.2025

The 2025 Guide to Affiliate Influencer Marketing | Sprout Social

Learn how affiliate influencer marketing works, its unique benefits and get step-by-step tips for building a winning program from scratch.

Sprout Insights

14.01.2025

Index™ Insights: How to Gain Executive Buy-In for Bolder Social Moves in 2025 | Sprout Social

Standing out amid cultural moments and viral memes requires social teams to test out fresh, audience-obsessed strategies. The catch? You need enthusiastic executive buy-in Read more...

Sprout Insights

14.01.2025

Post Performance Report January 2025 | Sprout Social

Consumers say the most memorable brands are creating original content. This lineup of visionary companies will inspire your next franchise.

Sprout Insights

10.01.2025

CMOs and AI | Sprout Social

We sat down with CMO Lisa Cole and AI advisor Nicole Leffer to explore how marketing leaders should be embracing this new technology.

Sprout Insights

01.01.2025

Influencer brand pitch | Sprout Social

Learn how to evaluate an influencer’s brand pitch to find the right influencer partners and secure strong collaborations for your brand.

Sprout Insights

31.12.2024

7 YouTube Shorts Ideas For Brands (With Examples) | Sprout Social

Looking for fresh YouTube Shorts ideas? Discover how to make the most of the platform and get inspired with real brand examples.

Sprout Insights

21.12.2024

How to Create Effective TikTok Branded Content | Sprout Social

Discover how to create TikTok branded content (for creators and brands) to optimize your performance of sponsored TikTok content.

Sprout Insights

20.12.2024

Should Companies Take a Stand on Social Issues? | Sprout Social

While companies taking a stand on social issues used to be the norm, consumer expectations (and reactions) are changing.

Sprout Insights

18.12.2024

Meta Threads Analytics: A Guide to Measuring Success | Sprout Social

Wondering how your Threads posts are performing? Check out our complete guide on Threads analytics to measure your performance.

Sprout Insights

17.12.2024

Sprout’s 2025 Product Strategy | Sprout Social

Sprout Social’s product strategy is defined by the needs of the most sophisticated brands, so all teams can prove the full value of social.

Sprout Insights

14.12.2024

Sprout at AfroTech 2024: Social Media for Events | Sprout Social

Building a social presence goes beyond the digital space. Learn Sprout’s best practices for social media for events.

Sprout Insights

13.12.2024

The Best Brands on Social Media | Sprout Social

Sprout marketers compiled a list of the best brands on social media in 2024 and curated them by industry. Read on to inspire your strategy.

Sprout Insights

10.12.2024

What to Post on Each Social Media Platform: A Guide | Sprout Social

Find out the best post types for each social media platform. We'll also share tips for creating engaging content that works well everywhere.

Sprout Insights

03.12.2024

Influencer Outreach: The 5-Step Strategy Guide | Sprout Social

Sprout outlines a comprehensive 5 step influencer outreach strategy for global brands and businesses, including platform considerations.

Sprout Insights

27.11.2024

Tips for Navigating FTC Influencer Guidelines | Sprout Social

Learn about FTC influencer guidelines and popular social platforms’ branded content policies. Plus, tips for creating FTC-compliant social campaigns.

Sprout Insights

26.11.2024

The Importance of Authenticity in Influencer Marketing| Sprout Social

Authenticity in influencer marketing is key to capturing the attention of your target audience and building long-term relationships on social.

Sprout Insights

26.11.2024

How to Schedule Reels on Instagram in 3 Ways | Sprout Social

Learn why scheduling matters and how to schedule Instagram Reels using three methods: the native app, Meta Business Suite and Sprout Social.

Sprout Insights

21.11.2024

Edutainment Social Media: Tips for Your Strategy | Sprout Social

Learn how to create edutainment social media content across networks with our data insights and brand examples.

Sprout Insights

21.11.2024

Earned Media Value: How To Calculate it & Use It | Sprout Social

Explore the benefits and limitations of earned media value (EMV) in social media marketing. And, understand how to effectively measure it to show ROI.

Sprout Insights

20.11.2024

How to Use Social Media in Sports to Keep Fans Engaged | Sprout Social

Looking to boost fan engagement? Discover top practices for social media in sports, inspired by the Chicago White Sox's tested strategies.

Sprout Insights

20.11.2024

How to Hire an Influencer | Sprout Social

Learn how to hire an influencer that’s perfect for your brand by following Sprout’s five-step guidance process.

Sprout Insights

16.11.2024

Post Performance Report: November Roundup | Sprout Social

With a focused executive advocacy strategy, brands deepen connections with customers, investors and the media.

Sprout Insights

13.11.2024

A Marketers Guide to Repurposing Content for Social Media | Sprout Social

It pays to work smarter, not harder. Learn all about repurposing content for social media to save time and reinforce your brand message.

home›Sprout Insights›Marketing

Sprout Insights - Marketing

Sprout Social Demo Webinar | Sprout Social

Scaling Your Influencer Marketing Program | Sprout Social

Social media inbox management | Sprout Social

Breaking Ground: Influencer Marketing Edition

Snap To It: How to Build and Maintain Authentic Influencer Marketing Collabs | Sprout Social

Social Media KPI Template + Guide [2025] | Sprout Social

How to Build a Better Martech Stack | Sprout Social

Building a Brand Love Strategy | Sprout Social

Post Performance Report February 2025 | Sprout Social

Employee Advocacy Example: Sprout in Action | Sprout Social

Beyond Gen AI: AI in Social Media | Sprout Social

How to Analyze Instagram Reels Analytics to Grow | Sprout Social

The Executive-Social Team Communication Gap | Sprout Social

Social Media Noise: Manage a Cluttered Landscape | Sprout Social

10 UK social media trends for 2025 | Sprout Social

How to Drive Organic Social Media Growth in 2025 | Sprout Social

How to Scale Your YouTube Content Strategy | Sprout Social

The 2025 Guide to Affiliate Influencer Marketing | Sprout Social

Index™ Insights: How to Gain Executive Buy-In for Bolder Social Moves in 2025 | Sprout Social

Post Performance Report January 2025 | Sprout Social

CMOs and AI | Sprout Social

Influencer brand pitch | Sprout Social

7 YouTube Shorts Ideas For Brands (With Examples) | Sprout Social

How to Create Effective TikTok Branded Content | Sprout Social

Should Companies Take a Stand on Social Issues? | Sprout Social

Meta Threads Analytics: A Guide to Measuring Success | Sprout Social

Sprout’s 2025 Product Strategy | Sprout Social

Sprout at AfroTech 2024: Social Media for Events | Sprout Social

The Best Brands on Social Media | Sprout Social

What to Post on Each Social Media Platform: A Guide | Sprout Social

Influencer Outreach: The 5-Step Strategy Guide | Sprout Social

Tips for Navigating FTC Influencer Guidelines | Sprout Social

The Importance of Authenticity in Influencer Marketing| Sprout Social

How to Schedule Reels on Instagram in 3 Ways | Sprout Social

Edutainment Social Media: Tips for Your Strategy | Sprout Social

Earned Media Value: How To Calculate it & Use It | Sprout Social

How to Use Social Media in Sports to Keep Fans Engaged | Sprout Social

How to Hire an Influencer | Sprout Social

Post Performance Report: November Roundup | Sprout Social

A Marketers Guide to Repurposing Content for Social Media | Sprout Social

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