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Ecommerce Email/SMS Marketing Trends & Insights For 2025 – Episode 52: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond E-commerce Marketing Podcast, host Greg Shuey speaks with email and SMS marketing expert Julia Amodt about key strategies for e-commerce brands heading into 2025. They discuss trends from 2024, such as increased scrutiny on email deliverability, compliance, and consumer privacy, alongside rising inbox fatigue. […]
How To Set Up, Optimize, and Scale Google PMax Campaigns – Episode 51: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, Greg Shuey interviews Martin McAndrew, director of Blue Thirst, to demystify Google Performance Max (PMAX) campaigns. Martin breaks down PMAX as a powerful yet misunderstood advertising tool that leverages Google’s vast ecosystem, including YouTube, Gmail, Maps, and Search. He emphasizes the […]
What Is The Difference Between Ecommerce & Digital Marketing? - STRYDE
If you’ve worked in the ecommerce space for a while, you’ve probably heard about digital marketing. But it might seem a bit confusing because some people think ecommerce and digital marketing are the same thing–but they aren’t. So, what is the difference between ecommerce and digital marketing? That’s a very important question. Understanding the difference […]
How To Write High-Performing Ad Copy For Facebook (Meta) Ads - STRYDE
Facebook is a crowded space. There’s always something going on, and you’re competing with a lot of noise. This is especially true for e-commerce brands. There are so many ads competing for users’ attention, that your copy really has to get attention in order to stand out. And, it’s not just about throwing some words […]
How Do I Choose The Best Ecommerce Agency For My Business? - STRYDE
Choosing the right e-commerce agency is a big decision that can significantly impact your business’s growth and success. That’s why all options need to be carefully and methodically considered. With the right partner, you can elevate your online presence, improve your marketing ROI, and achieve your revenue goals. However, finding the ideal agency requires careful […]
Is It Worth Hiring An Ecommerce Digital Marketing Agency? - STRYDE
So, you’re considering hiring an e-commerce digital marketing agency. It’s a big decision, but the truth is that e-commerce businesses need to leverage every possible advantage to succeed in today’s online world. That’s why for many, partnering with an e-commerce digital marketing agency offers a powerful way to achieve and exceed marketing goals. But is […]
What Is The Average Marketing Budget for an eCommerce Business? - STRYDE
Marketing is at the heart of every successful eCommerce brand, serving as the bridge between products and customers. But one question that is consistant among emerging and established brands alike is: how much should be spent on marketing? To answer this, understanding industry benchmarks and strategies for calculating an effective budget can empower your business […]
How Much Does an eCommerce Marketing Agency Cost? - STRYDE
Are you considering hiring an eCommerce marketing agency? If so, it’s important for businesses, like yours, to evaluate the potential return on investment (ROI) against your expenses. Understanding this is really important for effective budgeting and strategic planning of your business. In this post, we will explore the average costs, pricing structures, and service specifics […]
Organic Pinterest Marketing: How To Turn Pins Into Traffic & Revenue – Episode 50: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey dives into the untapped potential of Pinterest as a platform for driving traffic and revenue for D2C brands. Guest Natasha Chilcot, Director of Marketing and Sales at Marr Media Group, shares her insights into the nuances of Pinterest […]
How To Build Ecommerce Content That Converts Browsers Into Buyers – Episode 49: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey interviews Steven Schneider, co-founder of Trio SEO. Trio SEO is a blog writing agency that helps B2B brands, but also works with eCommerce businesses to drive high-intent organic traffic that converts. Steven shares his journey from college, where […]
Who Are The Top Ecommerce Marketing Agencies You Can Trust In 2025? - STRYDE
The e-commerce world is evolving and changing at a rapid pace, and in order to keep up, your business can’t afford to be stagnant. For your business to thrive, you need specialized marketing expertise. That’s where an e-commerce marketing agency can help. They offer a tailored mix of strategies, tools, and insights that can transform […]
How To Scale Your D2C Brand's Reach With Automated Online PR – Episode 48: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond e-commerce marketing podcast, host Greg Shuey interviews Chris Porteous, founder and CEO of SearchEye, about the evolving landscape of online public relations and the role of automation in PR strategies. Chris shares his journey from finance to digital marketing, explaining how SearchEye uses technology […]
What Does An Ecommerce Marketing Agency Do? - STRYDE
Building a successful direct-to-consumer (D2C) brand requires more than just a good quality product with market fit; you also need strategic marketing expertise to drive traffic, convert visitors, and create lasting customer relationships. That’s where an e-commerce marketing agency can help. These agencies specialize in digital growth. They combine creative strategy, data-driven insights, and execution […]
Building a Resilient D2C Brand Through Channel Diversification – Episode 47: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Growth Podcast, Greg Shuey interviews Neal Goyal with Disco, a post-purchase ad network. They discuss the importance of diversifying customer acquisition channels to avoid over-reliance on a single platform, a mistake that has become especially evident since iOS 14’s impact on Facebook ads. […]
What Is An Ecommerce Marketing Agency & How Can They Help Me? - STRYDE
If you’re reading his post, you’ve got questions about ecommerce marketing agencies, and we get it. Understanding what one of these agencies can do for you is really important because hiring a good marketing agency can make a huge difference for your business. So, what exactly does an agency do? An ecommerce marketing agency specializes […]
How To Diagnose & Recover From A Google Algorithm Update – Episode 46: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond E-commerce podcast Greg Shuey speaks with Kristine Schachinger, an expert SEO consultant, about the complex process of recovering from a Google algorithm update. Kristine shares her journey from web design to specialized SEO consulting and explains her unique approach to recovery audits. The conversation […]
10 Creative Ways To Increase Your Average Order Value - STRYDE
Are you ready to get customers to spend more? Imagine transforming casual browsers into enthusiastic buyers with just a few creative tweaks. You can do this by doing things to increase your average order value. Whether you’re running an online shop or a brick-and-mortar store, there are many ways to boost those numbers. From bundles […]
How To Drive Organic Ecommerce Growth With Programmatic SEO Strategies – Episode 45: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond Ecommerce Growth Podcast, host Greg Shuey speaks with Colin Gardiner, co-founder of Long Tail, about programmatic SEO and its potential to scale SEO efforts for marketplaces. Colin shares his background as an economist and experience in various tech companies, including Ancestry.com and Outdoorsy, where […]
How To Analyze & Dominate Ecommerce Search Engine Results Pages (SERPs) – Episode 44: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of 7 Figures and Beyond eCommerce Marketing Podcast, Greg Shuey and Boyd Norwood, VP of Marketing at Nozzle discusses the evolution of search engine results pages (SERPs), particularly for e-commerce keywords. Boyd explains how SERPs have transformed from simple lists of blue links into complex pages with various features such […]
What Are Hooks & Why Are They Important To The Success of Your Ads? - STRYDE
Will Rogers once said, “You never get a second chance to make a good first impression.” It might sound harsh, but it’s true, especially when it comes to advertising. People are constantly scrolling through endless amounts of content on a daily basis. So, how do you make sure your ad catches their eye and keeps […]
How To Leverage Paid Media To Dramatically Increase Sales For Lifestyle Brands – Episode 43: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey interviews Nikki Lindgren, founder and managing partner of Pennock, a paid media and SEO agency specializing in beauty and lifestyle brands. The conversation centers around leveraging paid marketing strategies to boost sales, particularly in preparation for the holiday […]
How To Do Link Outreach For Your Ecommerce Business - STRYDE
Are you having a tought time getting your eCommerce business noticed? With so many brands vying for attention,these days, getting your website to stand out and attract potential customers can feel like an impossible uphill battle. While there are many strategies that you can try, one often-overlooked but highly effective tactic is link outreach. But […]
What To Sell Your Customer Next: Why It's Important & How To Figure It Out - STRYDE
Maybe you’ve sold quite a few units of your current products, but have you ever thought about what to sell your customers next? Figuring out what to sell your customer next isn’t just about boosting sales in the short term—it’s about unlocking the full potential of your customer lifetime value (CLV). For Direct-to-Consumer (or D2C) […]
Building Sustainable, Long Term Growth Through Online Communities – Episode 42: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey interviews Paige Hope, the founder of Elan Pure, a non-toxic beauty and wellness brand. Paige shares her personal journey of building the brand, inspired by her own health issues and her sister’s autoimmune diagnosis, which led her to […]
What Is A Referral Program & Why Do They Work So Well For Ecommerce Businesses? - STRYDE
Referral programs can make a huge difference for your eCommerce business. But what exactly are referral programs, and why do they work so well? In simple terms, a referral program is a way to turn your best customers into brand advocates. By rewarding them for spreading the word, you’re tapping into the most powerful marketing […]
How To Leverage VIP Groups To Drive Meaningful Revenue Growth – Episode 41: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey interviews Brittany Harvey, the founder of Vonu, a baby brand known for its innovative multi-use lounger designed to aid infants with tummy time, reflux, and gas relief. Brittany shares her diverse professional background, from education and PR to […]
The 4 Types of Content Every Ecommerce Brand Needs To Scale – Episode 40: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey is joined by John Doherty, founder of Editor Ninja, to discuss the evolution and enduring importance of content in ecommerce. Both veterans of the SEO and content marketing industries, they reflect on the constancy of high-quality content amid […]
How To Use Customer Research To Guide Your Ad Creative, Copy, & Landing Page Strategy - STRYDE
Ever see an ad and think, “Wow, that’s exactly what I need!”? That’s no accident—it’s the magic of customer research at work. For D2C brands, really getting to know your audience is the key to creating ads, copy, and landing pages that truly connect. When you understand what makes your customers tick, you can craft […]
Google vs Facebook (Meta) Ads: Which Should Your Brand Use? - STRYDE
Have you ever wondered whether Google Ads or Facebook (Meta) Ads is the better choice for your brand? It’s a tough decision, and you’re not alone in trying to figure it out. Both platforms have their unique strengths—Google dominates search results, while Facebook offers social connections. But which one should you use to get the […]
How To Use Competitive Positioning To Gain Market Share - STRYDE
Are you looking for a way to stand out in a crowded market? With so many options available to customers, gaining an edge over the competition can feel challenging. That’s where competitive positioning comes in. By understanding what makes your brand different, you can carve out a unique spot in the market and attract more […]
Buying An Ecommerce Business: Key Strategies For A Successful Purchase – Episode 39: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond Ecommerce Marketing Podcast, Greg Shuey interviews Gentry Jensen, the owner of Cordova Outdoors, an ecommerce brand specializing in coolers and outdoor gear. The discussion revolves around the process of purchasing an ecommerce brand, focusing on key considerations and steps involved. Jensen shares his journey […]
How To Optimize Your Product Feed To Rank Better In Organic Shopping Results - STRYDE
Ever notice how some products always seem to be at the top of your search results? The secret often lies in how well the product feed is optimized. A product feed is a comprehensive file that holds all the vital information about your products, including titles, descriptions, images, and prices. This data is used by […]
How To Leverage Your Customer Base To Scale Your D2C Revenue – Episode 38: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond E-commerce Marketing Podcast, Greg Shuey hosts Adena Merabi from Okendo to discuss how customer reviews, quizzes, and loyalty programs can significantly increase website conversions and drive revenue growth. Adina highlights Okendo’s journey, her role, and the platform’s offerings, which include tools for reviews, quizzes, […]
Effective E-commerce Marketing Strategies During a Recession - STRYDE
How do you keep your e-commerce business thriving even when the economy takes a dip? With the Consumer Confidence Index showing that younger consumers are less confident about the future and tightening their spending, many businesses are definitely feeling the pinch. It’s no surprise that economic downturns can significantly impact consumer behavior, leading to more […]
High Impact Black Friday & Cyber Monday Marketing Strategies – Episode 37: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, hosts Greg Shuey and Laurel Teuscher discuss strategies for preparing for Black Friday and Cyber Monday sales, emphasizing the importance of early planning. Laurel, VP at Stride, shares insights from her nine years of experience in digital marketing, particularly focusing on […]
Scaling Your Brand On Meta With High-Volume Ad Copy & Creative Testing – Episode 36: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond ecommerce podcast, Greg Shuey hosts Andrew and Victor from AdCrunch, discussing their high-volume ad copy and creative testing strategy for scaling brands on the Meta platform. They highlight the importance of knowing your Ideal Customer Profile (ICP) and leveraging a data-driven approach to optimize […]
How to Create & Test an Offer for Your Home Goods Brand - STRYDE
Are you ready to captivate your customers and elevate your home goods brand to new heights? We get it! When it comes to home decor and accessories, creating compelling offers can be the key to winning over your audience. Whether you’re an experienced marketer or a beginner, mastering the art of crafting and testing offers […]
Building Partnerships & Alliances To Accelerate D2C Growth – Episode 35: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond podcast, Greg Shuey interviews Jonathan Johnson, the former chairman and CEO of Overstock.com. They delve into the importance and strategy behind building partnerships and alliances to accelerate direct-to-consumer (D2C) growth, especially in a challenging economic landscape. Johnson shares insights from his extensive experience at […]
Google & Yahoo Sender Requirements & How To Operate Optimally Within Them – Episode 34: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond podcast, host Greg Shuey interviews Michael Diesu, CEO of Revenue Roll, a tech company specializing in identity resolution for e-commerce businesses. The discussion focuses on the new sending requirements from Gmail and Yahoo, and how email retargeting has evolved to comply with these changes. […]
How To Create & Test The Ad Creative For Your Fashion Brand - STRYDE
Ever feel like your fashion brand is just another face in the crowd, desperately trying to grab attention but often overlooked? You’re not alone. In a digital age where Instagram scrolls faster than a heartbeat and TikTok trends take over in seconds, standing out is more crucial than ever. So, how do you make your […]