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Are you considering hiring an eCommerce marketing agency? If so, it’s important for businesses, like yours, to evaluate the potential return on investment (ROI) against your expenses. Understanding this is really important for effective budgeting and strategic planning of your business. In this post, we will explore the average costs, pricing structures, and service specifics […]
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey dives into the untapped potential of Pinterest as a platform for driving traffic and revenue for D2C brands. Guest Natasha Chilcot, Director of Marketing and Sales at Marr Media Group, shares her insights into the nuances of Pinterest […]
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey interviews Steven Schneider, co-founder of Trio SEO. Trio SEO is a blog writing agency that helps B2B brands, but also works with eCommerce businesses to drive high-intent organic traffic that converts. Steven shares his journey from college, where […]
The e-commerce world is evolving and changing at a rapid pace, and in order to keep up, your business can’t afford to be stagnant. For your business to thrive, you need specialized marketing expertise. That’s where an e-commerce marketing agency can help. They offer a tailored mix of strategies, tools, and insights that can transform […]
Episode Summary In this episode of the 7 Figures and Beyond e-commerce marketing podcast, host Greg Shuey interviews Chris Porteous, founder and CEO of SearchEye, about the evolving landscape of online public relations and the role of automation in PR strategies. Chris shares his journey from finance to digital marketing, explaining how SearchEye uses technology […]
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Growth Podcast, Greg Shuey interviews Neal Goyal with Disco, a post-purchase ad network. They discuss the importance of diversifying customer acquisition channels to avoid over-reliance on a single platform, a mistake that has become especially evident since iOS 14’s impact on Facebook ads. […]
Building a successful direct-to-consumer (D2C) brand requires more than just a good quality product with market fit; you also need strategic marketing expertise to drive traffic, convert visitors, and create lasting customer relationships. That’s where an e-commerce marketing agency can help. These agencies specialize in digital growth. They combine creative strategy, data-driven insights, and execution […]
If you’re reading his post, you’ve got questions about ecommerce marketing agencies, and we get it. Understanding what one of these agencies can do for you is really important because hiring a good marketing agency can make a huge difference for your business. So, what exactly does an agency do? An ecommerce marketing agency specializes […]
Episode Summary In this episode of the 7 Figures and Beyond E-commerce podcast Greg Shuey speaks with Kristine Schachinger, an expert SEO consultant, about the complex process of recovering from a Google algorithm update. Kristine shares her journey from web design to specialized SEO consulting and explains her unique approach to recovery audits. The conversation […]
Are you ready to get customers to spend more? Imagine transforming casual browsers into enthusiastic buyers with just a few creative tweaks. You can do this by doing things to increase your average order value. Whether you’re running an online shop or a brick-and-mortar store, there are many ways to boost those numbers. From bundles […]
Episode Summary In this episode of the 7 Figures and Beyond Ecommerce Growth Podcast, host Greg Shuey speaks with Colin Gardiner, co-founder of Long Tail, about programmatic SEO and its potential to scale SEO efforts for marketplaces. Colin shares his background as an economist and experience in various tech companies, including Ancestry.com and Outdoorsy, where […]
Episode Summary In this episode of 7 Figures and Beyond eCommerce Marketing Podcast, Greg Shuey and Boyd Norwood, VP of Marketing at Nozzle discusses the evolution of search engine results pages (SERPs), particularly for e-commerce keywords. Boyd explains how SERPs have transformed from simple lists of blue links into complex pages with various features such […]
Will Rogers once said, “You never get a second chance to make a good first impression.” It might sound harsh, but it’s true, especially when it comes to advertising. People are constantly scrolling through endless amounts of content on a daily basis. So, how do you make sure your ad catches their eye and keeps […]
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey interviews Nikki Lindgren, founder and managing partner of Pennock, a paid media and SEO agency specializing in beauty and lifestyle brands. The conversation centers around leveraging paid marketing strategies to boost sales, particularly in preparation for the holiday […]
Are you having a tought time getting your eCommerce business noticed? With so many brands vying for attention,these days, getting your website to stand out and attract potential customers can feel like an impossible uphill battle. While there are many strategies that you can try, one often-overlooked but highly effective tactic is link outreach. But […]
Maybe you’ve sold quite a few units of your current products, but have you ever thought about what to sell your customers next? Figuring out what to sell your customer next isn’t just about boosting sales in the short term—it’s about unlocking the full potential of your customer lifetime value (CLV). For Direct-to-Consumer (or D2C) […]
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey interviews Paige Hope, the founder of Elan Pure, a non-toxic beauty and wellness brand. Paige shares her personal journey of building the brand, inspired by her own health issues and her sister’s autoimmune diagnosis, which led her to […]
Referral programs can make a huge difference for your eCommerce business. But what exactly are referral programs, and why do they work so well? In simple terms, a referral program is a way to turn your best customers into brand advocates. By rewarding them for spreading the word, you’re tapping into the most powerful marketing […]
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey interviews Brittany Harvey, the founder of Vonu, a baby brand known for its innovative multi-use lounger designed to aid infants with tummy time, reflux, and gas relief. Brittany shares her diverse professional background, from education and PR to […]
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey is joined by John Doherty, founder of Editor Ninja, to discuss the evolution and enduring importance of content in ecommerce. Both veterans of the SEO and content marketing industries, they reflect on the constancy of high-quality content amid […]
Ever see an ad and think, “Wow, that’s exactly what I need!”? That’s no accident—it’s the magic of customer research at work. For D2C brands, really getting to know your audience is the key to creating ads, copy, and landing pages that truly connect. When you understand what makes your customers tick, you can craft […]
Have you ever wondered whether Google Ads or Facebook (Meta) Ads is the better choice for your brand? It’s a tough decision, and you’re not alone in trying to figure it out. Both platforms have their unique strengths—Google dominates search results, while Facebook offers social connections. But which one should you use to get the […]
Are you looking for a way to stand out in a crowded market? With so many options available to customers, gaining an edge over the competition can feel challenging. That’s where competitive positioning comes in. By understanding what makes your brand different, you can carve out a unique spot in the market and attract more […]
Episode Summary In this episode of the 7 Figures and Beyond Ecommerce Marketing Podcast, Greg Shuey interviews Gentry Jensen, the owner of Cordova Outdoors, an ecommerce brand specializing in coolers and outdoor gear. The discussion revolves around the process of purchasing an ecommerce brand, focusing on key considerations and steps involved. Jensen shares his journey […]
Ever notice how some products always seem to be at the top of your search results? The secret often lies in how well the product feed is optimized. A product feed is a comprehensive file that holds all the vital information about your products, including titles, descriptions, images, and prices. This data is used by […]
Episode Summary In this episode of the 7 Figures and Beyond E-commerce Marketing Podcast, Greg Shuey hosts Adena Merabi from Okendo to discuss how customer reviews, quizzes, and loyalty programs can significantly increase website conversions and drive revenue growth. Adina highlights Okendo’s journey, her role, and the platform’s offerings, which include tools for reviews, quizzes, […]
How do you keep your e-commerce business thriving even when the economy takes a dip? With the Consumer Confidence Index showing that younger consumers are less confident about the future and tightening their spending, many businesses are definitely feeling the pinch. It’s no surprise that economic downturns can significantly impact consumer behavior, leading to more […]
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, hosts Greg Shuey and Laurel Teuscher discuss strategies for preparing for Black Friday and Cyber Monday sales, emphasizing the importance of early planning. Laurel, VP at Stride, shares insights from her nine years of experience in digital marketing, particularly focusing on […]
Episode Summary In this episode of the 7 Figures and Beyond ecommerce podcast, Greg Shuey hosts Andrew and Victor from AdCrunch, discussing their high-volume ad copy and creative testing strategy for scaling brands on the Meta platform. They highlight the importance of knowing your Ideal Customer Profile (ICP) and leveraging a data-driven approach to optimize […]
Are you ready to captivate your customers and elevate your home goods brand to new heights? We get it! When it comes to home decor and accessories, creating compelling offers can be the key to winning over your audience. Whether you’re an experienced marketer or a beginner, mastering the art of crafting and testing offers […]
Episode Summary In this episode of the 7 Figures and Beyond podcast, Greg Shuey interviews Jonathan Johnson, the former chairman and CEO of Overstock.com. They delve into the importance and strategy behind building partnerships and alliances to accelerate direct-to-consumer (D2C) growth, especially in a challenging economic landscape. Johnson shares insights from his extensive experience at […]
Episode Summary In this episode of the 7 Figures and Beyond podcast, host Greg Shuey interviews Michael Diesu, CEO of Revenue Roll, a tech company specializing in identity resolution for e-commerce businesses. The discussion focuses on the new sending requirements from Gmail and Yahoo, and how email retargeting has evolved to comply with these changes. […]
Ever feel like your fashion brand is just another face in the crowd, desperately trying to grab attention but often overlooked? You’re not alone. In a digital age where Instagram scrolls faster than a heartbeat and TikTok trends take over in seconds, standing out is more crucial than ever. So, how do you make your […]
Episode Summary In this episode of the 7 Figures and Beyond podcast, host Greg Shuey converses with Mike Begg from AMZ Advisors about the intricacies of Amazon Funnels. Mike discusses his journey from working in consulting and real estate to founding his agency focused on Amazon marketing. He explains the concept of Amazon Funnels, emphasizing […]
Ever wondered what makes some baby brands so irresistible to parents? It’s not just about cute designs or convenient shopping—it’s the entire experience, from the first peek at a product to the joy of seeing your little one use it. Creating a seamless customer experience for your baby brand involves guiding parents from the initial […]
Episode Summary In this episode of the 7 Figures and Beyond e-commerce marketing podcast, Greg Shuey hosts Jon Ivanco, the founder of Formtoro, for an impromptu discussion on the significance of pre-purchase customer data in shaping marketing strategies for direct-to-consumer brands. Jon shares his extensive background in marketing, from traditional methods to social media and […]
If you’re in the sporting goods industry, you know how important it is to build strong relationships with your customers from the very first interaction. In eCommerce, every interaction can lead to a loyal customer. That’s why creating a well-thought-out welcome series or new subscriber workflow is like giving a VIP tour to your newest […]
Episode Summary In this episode of the 7 Figures and Beyond ecommerce marketing podcast, Greg Shuey interviews Will Laurenson from Customers Who Click about customer revenue optimization (CRO). They delve into strategies for direct-to-consumer brands to attract more right-fit customers, increase customer spending, reduce product returns, and generate more value. Will shares his journey into […]
Episode Summary In this episode of the 7 Figures and Beyond e-commerce marketing podcast, Greg Shuey interviews Altay Malazgirt from Go Audience, a platform that helps e-commerce brands find new customers based on credit card spending history. They discuss the challenges brands face with increasing customer acquisition costs on Meta due to uncontrollable variables and […]
In the world of e-commerce, where a single click can make or break a sale, getting the hang of turning visitors into customers is crucial. For home goods brands, where shoppers are on the lookout for the perfect addition to their living spaces, ensuring a smooth and enticing checkout experience can be a game-changer. Join […]