News
Entertainment
Science & Technology
Life
Culture & Art
Hobbies
News
Entertainment
Science & Technology
Culture & Art
Hobbies
Writing Product Descriptions That Sell: A Comprehensive Guide - STRYDE
A single click can mean the difference between a sale and a bounce in the world of ecommerce business. That’s why product descriptions play a crucial role. They are often the first touchpoint customers have with your product, and a well-crafted description can mean the difference between blending into the crowd or standing out as […]
The Ongoing Evolution of SEO: Preparing Your E-Commerce Strategy for 2025 - STRYDE
Do you rank in position 1 or 2 on Google for your main keywords but are still losing organic search traffic every month? You’re not alone. This is a very common challenge facing e-commerce brand owners and marketers as search engine results pages (SERPs) evolve. To tackle this issue, you need to start by asking […]
The Key to Growing Your E-Commerce Brand: Consistent Execution on the Vital Few - STRYDE
Finding the right strategy to grow your brand can often feel overwhelming. With new trends, platforms, and tactics showing up daily, it’s easy to get caught up in trying to do it all. However, after 16 years of building and marketing direct-to-consumer (D2C) brands, one principle has consistently stood out as the cornerstone of success: […]
Best Ecommerce Paid Search Agencies in the US in 2025 - STRYDE
Every click counts in ecommerce, especially for paid search advertising. With millions of products competing for attention, the ability to connect with the right audience at the right time can really make or break your growth strategy. As time goes by, ecommerce brands face increasing complexity: rising ad costs, changing algorithms, and a growing emphasis […]
Breaking Through Revenue Plateaus: Your Guide to Scaling E-commerce Success - STRYDE
If you have an e-commerce business, understanding the challenges that come with scaling your business is crucial for sustained growth. Digital marketing strategies that work for startups need to be adjusted and adapted as your brand grows. So, today, we’re going to delve into the common revenue plateaus faced by direct-to-consumer (D2C) brands and how […]
Top E-commerce Meta Ads Agencies In The US In 2025 - STRYDE
Meta Ads have become one of the most powerful tools for driving growth in e-commerce. With platforms like Facebook, Instagram, Messenger, and WhatsApp, Meta provides unmatched access to highly targeted audiences. However, running successful campaigns on Meta’s ecosystem requires more than just a basic understanding of the platforms—it demands expertise, creativity, and a data-driven approach. […]
3 Deadly Mistakes That Can Kill Your E-Commerce Brand—And How to Avoid Them - STRYDE
As an e-commerce brand owner or marketer, your goal is to scale profitably while building a sustainable, long-term business. Yet, despite the best intentions and significant investments in marketing, some brands find themselves plateauing or even failing altogether. Often, these setbacks boil down to three critical mistakes: A bad product. A weak brand story. Poor […]
The 4 Levers to Scale Your D2C Brand in 2025 - STRYDE
Are you trying to scale a direct-to-consumer (D2C) e-commerce brand in 2025? It might seem like a big task, but to make it simpler, you can break it down a bit. It comes down to pulling just four critical levers: Traffic Conversion Average order value (AOV) Lifetime value (LTV) Each lever represents a pillar of […]
Top Ecommerce Content Marketing Agencies In The US In 2025 - STRYDE
The ecommerce industry in 2025 is buzzing with new trends, and businesses need to adapt quickly to stay competitive. If your ecommerce brand wants to carve out a bigger digital presence, there’s no better way to do so than by leveraging content marketing. How can you do this on top of everything else, though? By […]
Why ROAS Isn’t Always The Right Metric To Be Tracking For Your Ecommerce Brand - STRYDE
Scaling an ecommerce business is no easy feat. It requires a strategic mindset, a willingness to invest in long-term growth, and a deep understanding of your metrics. Yet, it seems that many ecommerce brands continue to chase Return on Ad Spend (ROAS) as their primary performance metric, often at the expense of long-term growth. Here’s […]
Speed to Success: How Website Performance Drives Conversions & Rankings For Ecommerce Brands – Episode 55: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, Greg Shuey is joined by Jono Alderson, an independent technical SEO consultant, to explore the critical role of website performance in eCommerce success. They dive deep into the tangible impact of site speed on conversion rates and search engine rankings, sharing […]
Top Ecommerce SEO Agencies In The US In 2025 - STRYDE
With millions of online stores competing for attention, it’s no surprise that 93% of online experiences begin with a search engine. People use search engines multiple times a day to find everything from clothing to food to fun activities. However, only 0.78% of searchers ever click past the first page of results, making it really […]
How To Identify & Use Buyer Journey Insights To Drive Your Marketing Strategy – Episode 54: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey and guest Navah Hopkins, a PPC expert and digital marketing consultant, dive into how understanding buyer behavior online can transform marketing strategies for 2025. They discuss the shifting landscape of online search and community engagement, emphasizing the importance […]
How To Use Negative Keywords For Your Google Ads - STRYDE
Have you ever felt like your Google Ads are reaching the wrong audience? This can be a huge bummer because Google Ads are a powerful tool when done correctly. However, if your ads are showing up in irrelevant searches, you could be wasting valuable ad spend. How can you fix this, though? With negative keywords. […]
Scaling an E-Commerce Brand in 2025: Mastering the Fundamentals - STRYDE
As e-commerce business owners and marketers gear up for 2025, the path to growth and scalability hinges on one simple principle: mastering the fundamentals. While trends and platforms will continue to evolve, a well-grounded strategy remains timeless. Here’s a fairly comprehensive guide to setting your e-commerce business up for success in the coming year. Clarity […]
SEO in 2025: Preparing Your E-Commerce Brand for the Era of Zero-Click Marketing - STRYDE
As an SEO strategist, I’ve been closely watching trends evolve, and here’s my number one prediction for 2025: Ecommerce SEO is heading full throttle into the era of zero-click marketing. This shift will have profound implications for e-commerce brands and marketers who rely on organic search traffic as a key pillar of their growth strategy. […]
Why Playing the Long Game is Critical for E-Commerce Success in 2025 - STRYDE
As the calendar flips to 2025, one truth stands out for e-commerce business owners and marketers: you’ve got to play the long game. Success in the highly competitive world of direct-to-consumer (D2C) marketing will require patience, investment, and a commitment to building sustainable strategies. Here’s what you need to know about the core pillars of […]
Ecommerce Meta Ads Trends & Insights For 2025 – Episode 53: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures Beyond Ecommerce Marketing Podcast features Kelsey O’Rourke, the performance marketing director at Stryde, discussing Meta Ads (Facebook and Instagram) strategies for 2025. Kelsey shares insights on crafting effective creative strategies, adapting to Meta’s increasing automation, leveraging AI for cost-effective content creation, and avoiding common mistakes in […]
Ecommerce Email/SMS Marketing Trends & Insights For 2025 – Episode 52: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond E-commerce Marketing Podcast, host Greg Shuey speaks with email and SMS marketing expert Julia Amodt about key strategies for e-commerce brands heading into 2025. They discuss trends from 2024, such as increased scrutiny on email deliverability, compliance, and consumer privacy, alongside rising inbox fatigue. […]
What Is The Difference Between Ecommerce & Digital Marketing? - STRYDE
If you’ve worked in the ecommerce space for a while, you’ve probably heard about digital marketing. But it might seem a bit confusing because some people think ecommerce and digital marketing are the same thing–but they aren’t. So, what is the difference between ecommerce and digital marketing? That’s a very important question. Understanding the difference […]
How To Set Up, Optimize, and Scale Google PMax Campaigns – Episode 51: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, Greg Shuey interviews Martin McAndrew, director of Blue Thirst, to demystify Google Performance Max (PMAX) campaigns. Martin breaks down PMAX as a powerful yet misunderstood advertising tool that leverages Google’s vast ecosystem, including YouTube, Gmail, Maps, and Search. He emphasizes the […]
How To Write High-Performing Ad Copy For Facebook (Meta) Ads - STRYDE
Facebook is a crowded space. There’s always something going on, and you’re competing with a lot of noise. This is especially true for e-commerce brands. There are so many ads competing for users’ attention, that your copy really has to get attention in order to stand out. And, it’s not just about throwing some words […]
How Do I Choose The Best Ecommerce Agency For My Business? - STRYDE
Choosing the right e-commerce agency is a big decision that can significantly impact your business’s growth and success. That’s why all options need to be carefully and methodically considered. With the right partner, you can elevate your online presence, improve your marketing ROI, and achieve your revenue goals. However, finding the ideal agency requires careful […]
Is It Worth Hiring An Ecommerce Digital Marketing Agency? - STRYDE
So, you’re considering hiring an e-commerce digital marketing agency. It’s a big decision, but the truth is that e-commerce businesses need to leverage every possible advantage to succeed in today’s online world. That’s why for many, partnering with an e-commerce digital marketing agency offers a powerful way to achieve and exceed marketing goals. But is […]
What Is The Average Marketing Budget for an eCommerce Business? - STRYDE
Marketing is at the heart of every successful eCommerce brand, serving as the bridge between products and customers. But one question that is consistant among emerging and established brands alike is: how much should be spent on marketing? To answer this, understanding industry benchmarks and strategies for calculating an effective budget can empower your business […]
How Much Does an eCommerce Marketing Agency Cost? - STRYDE
Are you considering hiring an eCommerce marketing agency? If so, it’s important for businesses, like yours, to evaluate the potential return on investment (ROI) against your expenses. Understanding this is really important for effective budgeting and strategic planning of your business. In this post, we will explore the average costs, pricing structures, and service specifics […]
Organic Pinterest Marketing: How To Turn Pins Into Traffic & Revenue – Episode 50: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey dives into the untapped potential of Pinterest as a platform for driving traffic and revenue for D2C brands. Guest Natasha Chilcot, Director of Marketing and Sales at Marr Media Group, shares her insights into the nuances of Pinterest […]
How To Build Ecommerce Content That Converts Browsers Into Buyers – Episode 49: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey interviews Steven Schneider, co-founder of Trio SEO. Trio SEO is a blog writing agency that helps B2B brands, but also works with eCommerce businesses to drive high-intent organic traffic that converts. Steven shares his journey from college, where […]
Who Are The Top Ecommerce Marketing Agencies You Can Trust In 2025? - STRYDE
The e-commerce world is evolving and changing at a rapid pace, and in order to keep up, your business can’t afford to be stagnant. For your business to thrive, you need specialized marketing expertise. That’s where an e-commerce marketing agency can help. They offer a tailored mix of strategies, tools, and insights that can transform […]
How To Scale Your D2C Brand's Reach With Automated Online PR – Episode 48: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond e-commerce marketing podcast, host Greg Shuey interviews Chris Porteous, founder and CEO of SearchEye, about the evolving landscape of online public relations and the role of automation in PR strategies. Chris shares his journey from finance to digital marketing, explaining how SearchEye uses technology […]
Building a Resilient D2C Brand Through Channel Diversification – Episode 47: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Growth Podcast, Greg Shuey interviews Neal Goyal with Disco, a post-purchase ad network. They discuss the importance of diversifying customer acquisition channels to avoid over-reliance on a single platform, a mistake that has become especially evident since iOS 14’s impact on Facebook ads. […]
What Does An Ecommerce Marketing Agency Do? - STRYDE
Building a successful direct-to-consumer (D2C) brand requires more than just a good quality product with market fit; you also need strategic marketing expertise to drive traffic, convert visitors, and create lasting customer relationships. That’s where an e-commerce marketing agency can help. These agencies specialize in digital growth. They combine creative strategy, data-driven insights, and execution […]
What Is An Ecommerce Marketing Agency & How Can They Help Me? - STRYDE
If you’re reading his post, you’ve got questions about ecommerce marketing agencies, and we get it. Understanding what one of these agencies can do for you is really important because hiring a good marketing agency can make a huge difference for your business. So, what exactly does an agency do? An ecommerce marketing agency specializes […]
How To Diagnose & Recover From A Google Algorithm Update – Episode 46: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond E-commerce podcast Greg Shuey speaks with Kristine Schachinger, an expert SEO consultant, about the complex process of recovering from a Google algorithm update. Kristine shares her journey from web design to specialized SEO consulting and explains her unique approach to recovery audits. The conversation […]
10 Creative Ways To Increase Your Average Order Value - STRYDE
Are you ready to get customers to spend more? Imagine transforming casual browsers into enthusiastic buyers with just a few creative tweaks. You can do this by doing things to increase your average order value. Whether you’re running an online shop or a brick-and-mortar store, there are many ways to boost those numbers. From bundles […]
How To Drive Organic Ecommerce Growth With Programmatic SEO Strategies – Episode 45: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond Ecommerce Growth Podcast, host Greg Shuey speaks with Colin Gardiner, co-founder of Long Tail, about programmatic SEO and its potential to scale SEO efforts for marketplaces. Colin shares his background as an economist and experience in various tech companies, including Ancestry.com and Outdoorsy, where […]
How To Analyze & Dominate Ecommerce Search Engine Results Pages (SERPs) – Episode 44: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of 7 Figures and Beyond eCommerce Marketing Podcast, Greg Shuey and Boyd Norwood, VP of Marketing at Nozzle discusses the evolution of search engine results pages (SERPs), particularly for e-commerce keywords. Boyd explains how SERPs have transformed from simple lists of blue links into complex pages with various features such […]
What Are Hooks & Why Are They Important To The Success of Your Ads? - STRYDE
Will Rogers once said, “You never get a second chance to make a good first impression.” It might sound harsh, but it’s true, especially when it comes to advertising. People are constantly scrolling through endless amounts of content on a daily basis. So, how do you make sure your ad catches their eye and keeps […]
How To Leverage Paid Media To Dramatically Increase Sales For Lifestyle Brands – Episode 43: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey interviews Nikki Lindgren, founder and managing partner of Pennock, a paid media and SEO agency specializing in beauty and lifestyle brands. The conversation centers around leveraging paid marketing strategies to boost sales, particularly in preparation for the holiday […]
How To Do Link Outreach For Your Ecommerce Business - STRYDE
Are you having a tought time getting your eCommerce business noticed? With so many brands vying for attention,these days, getting your website to stand out and attract potential customers can feel like an impossible uphill battle. While there are many strategies that you can try, one often-overlooked but highly effective tactic is link outreach. But […]