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Why You Should Build Multi-Platform Relevance Instead of Chasing Keyword Rankings – Episode 69: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7-Figures and Beyond ecommerce marketing podcast, Greg Shuey urges D2C brand owners and marketers to shift their mindset from chasing keyword rankings alone to building multi-platform relevance across Google, social platforms, and AI tools. While Google still dominates search, the rise of zero-click searches, YouTube, Reddit, TikTok, Instagram, […]
Google vs. AI Search in Q2 2025: What the Latest Data Means for Your Brand (From Datos & SparkToro) - STRYDE
TL;DR The Q2 2025 search data from Datos and SparkToro shows that while Google still holds about 95% of U.S. desktop search share, user behavior is shifting in meaningful ways. Zero-click searches are on the rise due to features like AI Overviews and snippets, ChatGPT is now a top 10 Google search destination with nearly […]
The Future of E-Commerce: AI Shopping, ChatGPT, and Shopify Product Feeds – Episode 68: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this solo episode of the 7-Figures and Beyond ecommerce podcast, host Greg Shuey issues an urgent wake-up call to D2C brand owners using Shopify: AI-powered shopping is here, and most brands are unprepared. Greg breaks down OpenAI’s upcoming integration with Shopify product feeds and what that means for e-commerce discovery and conversions. […]
5 Consumer Trends That Will Shape Your Marketing Strategy in 2025 – Episode 67: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this solo episode of the 7-Figures and Beyond ecommerce podcast, host Greg Shuey dives into the WARC x GWI 2025 Consumer Trends Report and breaks down five pivotal insights that D2C marketers and eCommerce brand owners need to understand to thrive in today’s shifting landscape. From the widening wealth gap that demands […]
5 Consumer Trends Every D2C Brand Needs To Know & Understand in 2025 - STRYDE
TL;DR: The 2025 Consumer Trends Report from WARC and GWI reveals that product-based brands must evolve to stay relevant. Widening wealth gaps are splitting consumers into value-driven and experience-focused segments, requiring tailored messaging. Influencers now hold more trust than brands, making authentic creator partnerships essential. AI tools like ChatGPT and Perplexity are reshaping the buying […]
Google’s AI Overviews Are Slashing Clicks - Is Your SEO Strategy Ready for 2025 & Beyond? - STRYDE
TL;DR: New research shows a 50% drop in click-through rates when AI Overviews appear in Google search. If you’re still running a 2018 SEO playbook, you’re invisible to your customers and it’s costing you revenue. In 2025, ecommerce brands need to rethink how they show up in search, or risk getting buried beneath Google’s generative […]
From Rankings To Relevance: A New SEO Framework for D2C Growth in 2025 – Episode 66: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this solo episode of the 7-Figures and Beyond ecommerce podcast, host Greg Shuey breaks down one of the most urgent shifts in ecommerce marketing: the move from keyword-based SEO to relevance-based discoverability across platforms like Google, ChatGPT, TikTok, Reddit, and forums. He explains that while traditional SEO still plays a role, relying […]
SEO Is No Longer Just Search - It’s Discovery Across The Buyer Journey - STRYDE
SEO has been around for a really long time. I’ve been in the industry for close to 20 years now. I’ve seen a lot of success stories over the years, especially with ecommerce brands that’ve invested in this channel. Brands that invested reaped huge rewards. They built their growth engine on Google, dominated product and […]
SEO Isn’t Just About Google Anymore: How AI Is Forcing Brands To Shift From Rankings To Relevance - STRYDE
If you spend a lot of time in Google Analytics or Google Search Console, you’ve likely noticed that your traffic from organic search is on the decline, even if your rankings are stronger than ever. Many of the 6- and 7-figure e-commerce brands I’m talking with are finally waking up to the reality that traditional […]
SEO Isn’t Dead - It’s Just Smarter: Winning Traffic in a Post-ChatGPT World – Episode 65: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this solo episode of the Seven Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey tackles the widespread claim that SEO is dead in the age of LLMs and AI-driven search, pushing back with industry data, client results, and strategic insights. He argues that while search behavior is evolving with ChatGPT used […]
Shipping Costs Are Killing Your Sales – How to Reduce Cart Abandonment - STRYDE
Do you ever wonder why shoppers get all the way to checkout on your website and then just disappear? You’re not alone. Cart abandonment is a huge headache in eCommerce, and if you dig into the data, one reason keeps popping up are the shipping costs. More specifically, unexpected shipping costs. In fact, our research […]
Tariff Deferment & Inventory Strategy: Cash Flow Tactics for DTC Brands – Episode 64: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the Seven Figures and Beyond ecommerce podcast, host Greg Shuey interviews Izzy Rosenzweig, CEO of Portless, a next-generation third-party logistics company that helps brands ship directly from Asian manufacturers to consumers worldwide. Izzy shares his journey from running an e-commerce brand hindered by traditional supply chain bottlenecks to building […]
The Truth About High-Converting Ecommerce Sites (And Why Most Brands Get It Wrong) – Episode 63: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the Seven Figures and Beyond ecommerce podcast, host Greg Shuey interviews Ben Sharf, co-founder and co-CEO of Platter, to debunk the common misconceptions around building high-converting eCommerce storefronts. Ben shares his entrepreneurial journey, from hockey and corporate detours to launching Platter, and explains how most brands overcomplicate conversion optimization […]
Smart Bundles, Higher Profits: Maximizing AOV Without Killing Conversions – Episode 62: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the Seven Figures and Beyond ecommerce podcast, Greg Shuey sits down with Saunder Schroeder, an experienced marketer with a deep background in DTC growth, to discuss practical strategies for increasing average order value (AOV) without hurting conversion rates. They dive into what makes a high-performing bundle, how to use […]
LLMs.txt for DTC Brands: What It Is, Why It Matters, and How to Implement It - STRYDE
AI-driven search is here: With tools like ChatGPT, Claude, and Perplexity answering questions directly, consumers can find product info without traditional search. Direct-to-consumer (DTC) brands need to adapt so their content isn’t left out of this new AI-driven discovery channel. Enter llms.txt… your AI guidebook: llms.txt is a newcomer on the digital scene that acts […]
Shopify × ChatGPT: What DTC Brands Need to Know About Their Upcoming Integration (and How to Prepare) - STRYDE
Imagine a shopper asking an AI assistant for the perfect gift and being able to buy it instantly within the same chat. This scenario is quickly becoming reality thanks to the Shopify ChatGPT integration, a new partnership that merges Shopify’s vast e-commerce platform with OpenAI’s popular ChatGPT assistant. For direct-to-consumer (DTC) brands, this isn’t just […]
Trump’s New Tariffs: What Every Ecommerce Brand Needs to Know – Episode 61: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the Seven Figures and Beyond ecommerce podcast, host Greg Shuey interviews Greg Shugar— ecommerce entrepreneur, DTC pioneer, and tariff watchdog—on the massive implications of recent tariff changes, particularly those targeting Chinese imports. Shugar, who built and sold The Tie Bar and now runs Beau Ties of Vermont, shares firsthand […]
Beyond ROAS: How Smart Marketers Win With Google Ads In 2025 – Episode 60: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey welcomes back Kelsey O’Rourke to discuss how to build an effective Google Ads strategy for D2C brands in 2025. Kelsey, a performance marketing expert, emphasizes the importance of structuring Google Ads campaigns correctly, debunking the myth that they […]
The Hidden Cost of Chatbots – Why AI-Driven Customer Service Is Killing Your Conversions - STRYDE
The data from this post is from a consumer research study that we performed from September to November 2024. We partnered with Digital Velocity and Audience Audit to prepare the research and gather the data with a margin of error of +/- 2.3 at a 95% confidence interval. We will be publishing the full research […]
Beyond Google: How to Drive Brand Awareness & Sales from Alternative Channels – Episode 59: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey interviews Kevin Indig, a growth advisor with extensive experience in organic marketing for brands like Shopify, Reddit, and Dropbox. The discussion centers around alternative marketing channels beyond Google, such as YouTube, Reddit, forums, and online communities, and how […]
Why Consumers Are Skeptical of Online Brands—And How to Earn Their Trust - STRYDE
It’s no secret that consumers are more skeptical of online brands than they have been in the past. Who can blame them, though? There’s some bad brands out there that ruin it for everyone else. Between misleading ads, security issues, fake reviews and maybe even some bad experiences, it’s not hard to see why consumers […]
Mostbet AZ Rəsmi Saytına Giriş İmkanıyla Əyləncə və Qazancınızı Artırın - STRYDE
Содержимое Mostbet-də qeydiyyat necə edilir? Mostbet-də Bonuslar və Promo Kodlar Mostbet-də İdman Mərcinin Üstünlükləri Mostbet Kazino Oyunları Mostbet mobil tətbiqi Mostbet-də Ödəniş Üsulları Mostbet Müştəri Dəstəyi Mostbet-də Təhlükəsizlik və Məxfilik Mostbet AZ Rəsmi Saytına Giriş İmkanıyla Əyləncə və Qazancınızı Artırın Mostbet Azerbaycan – Azərbaycanda ən məşhur və etibarlı bukmeker və kazino platformasıdır. mostbet az üçün […]
Selling High-Ticket E-Commerce: What DTC Brands Can Learn from B2B – Episode 57: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7-Figures & Beyond e-commerce marketing podcast, Greg Shuey is joined by Rivkie Lieberman, Creative Director at Motif Studio, to dive deep into the nuances of high-ticket e-commerce and how brands selling expensive products can learn from B2B marketing strategies to improve conversions. Rivkie explains why selling high-ticket products […]
The Three Types of eCommerce Shoppers: How to Win Over Skeptical, Uncomfortable, and Appreciative Buyers - STRYDE
The data from this post is from a consumer research study that we performed From September to November 2024. We partnered with Digital Velocity and Audience Audit to prepare the research and gather the data with a margin of error of +/- 2.3 at a 95% confidence interval. We will be publishing the full research […]
Avoiding Amazon Pitfalls: Compliance & Inventory Mistakes That Can Derail Your Brand – Episode 56: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of 7 Figures and Beyond E-Commerce Marketing Podcast, host Greg Shuey interviews Amazon expert Robyn Johnson, co-founder of Marketplace Blueprint, to discuss how compliance and inventory levels can make or break an Amazon selling strategy. Robyn shares her journey from being a youth minister to scaling a million-dollar Amazon business, […]
Fix Your Funnel: Simple CRO Strategies to Convert More Customers – Episode 58: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7-Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey welcomes Anthony Morgan, founder of Enavi, a Shopify-focused CRO (Conversion Rate Optimization) agency. Anthony shares his unconventional journey into eCommerce, highlighting the importance of CRO in optimizing the full sales funnel, especially for brands that don’t have large testing […]
How To Build Trust & Drive E-commerce Sales In 2025 (Backed By Data) - STRYDE
Over the past 6 months, I’ve been digging into customer research and working to better understand consumer buyer behavior and trust in order to drive better strategies for our clients. One of the studies that I’ve spent a good amount of time on is the Edelman Trust Barometer. If you’ve never heard of this, you […]
How to Build a Long-Term Digital Marketing Strategy for 2025 - STRYDE
Are you feeling overwhelmed by the fact that in direct-to-consumer (D2C) e-commerce, there is a lot of pressure to deliver immediate results? We get that! Brands seem to frequently emphasize short-term metrics, such as Return on Ad Spend (ROAS), but neglect deeper, more impactful metrics that actually drive sustainable growth, such as Lifetime Value (LTV), […]
Writing Product Descriptions That Sell: A Comprehensive Guide - STRYDE
A single click can mean the difference between a sale and a bounce in the world of ecommerce business. That’s why product descriptions play a crucial role. They are often the first touchpoint customers have with your product, and a well-crafted description can mean the difference between blending into the crowd or standing out as […]
The Ongoing Evolution of SEO: Preparing Your E-Commerce Strategy for 2025 - STRYDE
Do you rank in position 1 or 2 on Google for your main keywords but are still losing organic search traffic every month? You’re not alone. This is a very common challenge facing e-commerce brand owners and marketers as search engine results pages (SERPs) evolve. To tackle this issue, you need to start by asking […]
Best Ecommerce Paid Search Agencies in the US in 2025 - STRYDE
Every click counts in ecommerce, especially for paid search advertising. With millions of products competing for attention, the ability to connect with the right audience at the right time can really make or break your growth strategy. As time goes by, ecommerce brands face increasing complexity: rising ad costs, changing algorithms, and a growing emphasis […]
The Key to Growing Your E-Commerce Brand: Consistent Execution on the Vital Few - STRYDE
Finding the right strategy to grow your brand can often feel overwhelming. With new trends, platforms, and tactics showing up daily, it’s easy to get caught up in trying to do it all. However, after 16 years of building and marketing direct-to-consumer (D2C) brands, one principle has consistently stood out as the cornerstone of success: […]
Breaking Through Revenue Plateaus: Your Guide to Scaling E-commerce Success - STRYDE
If you have an e-commerce business, understanding the challenges that come with scaling your business is crucial for sustained growth. Digital marketing strategies that work for startups need to be adjusted and adapted as your brand grows. So, today, we’re going to delve into the common revenue plateaus faced by direct-to-consumer (D2C) brands and how […]
3 Deadly Mistakes That Can Kill Your E-Commerce Brand—And How to Avoid Them - STRYDE
As an e-commerce brand owner or marketer, your goal is to scale profitably while building a sustainable, long-term business. Yet, despite the best intentions and significant investments in marketing, some brands find themselves plateauing or even failing altogether. Often, these setbacks boil down to three critical mistakes: A bad product. A weak brand story. Poor […]
Top E-commerce Meta Ads Agencies In The US In 2025 - STRYDE
Meta Ads have become one of the most powerful tools for driving growth in e-commerce. With platforms like Facebook, Instagram, Messenger, and WhatsApp, Meta provides unmatched access to highly targeted audiences. However, running successful campaigns on Meta’s ecosystem requires more than just a basic understanding of the platforms—it demands expertise, creativity, and a data-driven approach. […]
The 4 Levers to Scale Your D2C Brand in 2025 - STRYDE
Are you trying to scale a direct-to-consumer (D2C) e-commerce brand in 2025? It might seem like a big task, but to make it simpler, you can break it down a bit. It comes down to pulling just four critical levers: Traffic Conversion Average order value (AOV) Lifetime value (LTV) Each lever represents a pillar of […]
Top Ecommerce Content Marketing Agencies In The US In 2025 - STRYDE
The ecommerce industry in 2025 is buzzing with new trends, and businesses need to adapt quickly to stay competitive. If your ecommerce brand wants to carve out a bigger digital presence, there’s no better way to do so than by leveraging content marketing. How can you do this on top of everything else, though? By […]
Why ROAS Isn’t Always The Right Metric To Be Tracking For Your Ecommerce Brand - STRYDE
Scaling an ecommerce business is no easy feat. It requires a strategic mindset, a willingness to invest in long-term growth, and a deep understanding of your metrics. Yet, it seems that many ecommerce brands continue to chase Return on Ad Spend (ROAS) as their primary performance metric, often at the expense of long-term growth. Here’s […]
Speed to Success: How Website Performance Drives Conversions & Rankings For Ecommerce Brands – Episode 55: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, Greg Shuey is joined by Jono Alderson, an independent technical SEO consultant, to explore the critical role of website performance in eCommerce success. They dive deep into the tangible impact of site speed on conversion rates and search engine rankings, sharing […]
How To Identify & Use Buyer Journey Insights To Drive Your Marketing Strategy – Episode 54: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey and guest Navah Hopkins, a PPC expert and digital marketing consultant, dive into how understanding buyer behavior online can transform marketing strategies for 2025. They discuss the shifting landscape of online search and community engagement, emphasizing the importance […]