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The Hidden Cost of Chatbots – Why AI-Driven Customer Service Is Killing Your Conversions - STRYDE
The data from this post is from a consumer research study that we performed from September to November 2024. We partnered with Digital Velocity and Audience Audit to prepare the research and gather the data with a margin of error of +/- 2.3 at a 95% confidence interval. We will be publishing the full research […]
Beyond ROAS: How Smart Marketers Win With Google Ads In 2025 – Episode 60: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey welcomes back Kelsey O’Rourke to discuss how to build an effective Google Ads strategy for D2C brands in 2025. Kelsey, a performance marketing expert, emphasizes the importance of structuring Google Ads campaigns correctly, debunking the myth that they […]
Beyond Google: How to Drive Brand Awareness & Sales from Alternative Channels – Episode 59: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey interviews Kevin Indig, a growth advisor with extensive experience in organic marketing for brands like Shopify, Reddit, and Dropbox. The discussion centers around alternative marketing channels beyond Google, such as YouTube, Reddit, forums, and online communities, and how […]
Why Consumers Are Skeptical of Online Brands—And How to Earn Their Trust - STRYDE
It’s no secret that consumers are more skeptical of online brands than they have been in the past. Who can blame them, though? There’s some bad brands out there that ruin it for everyone else. Between misleading ads, security issues, fake reviews and maybe even some bad experiences, it’s not hard to see why consumers […]
Mostbet AZ Rəsmi Saytına Giriş İmkanıyla Əyləncə və Qazancınızı Artırın - STRYDE
Содержимое Mostbet-də qeydiyyat necə edilir? Mostbet-də Bonuslar və Promo Kodlar Mostbet-də İdman Mərcinin Üstünlükləri Mostbet Kazino Oyunları Mostbet mobil tətbiqi Mostbet-də Ödəniş Üsulları Mostbet Müştəri Dəstəyi Mostbet-də Təhlükəsizlik və Məxfilik Mostbet AZ Rəsmi Saytına Giriş İmkanıyla Əyləncə və Qazancınızı Artırın Mostbet Azerbaycan – Azərbaycanda ən məşhur və etibarlı bukmeker və kazino platformasıdır. mostbet az üçün […]
How To Build Trust & Drive E-commerce Sales In 2025 (Backed By Data) - STRYDE
Over the past 6 months, I’ve been digging into customer research and working to better understand consumer buyer behavior and trust in order to drive better strategies for our clients. One of the studies that I’ve spent a good amount of time on is the Edelman Trust Barometer. If you’ve never heard of this, you […]
Avoiding Amazon Pitfalls: Compliance & Inventory Mistakes That Can Derail Your Brand – Episode 56: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of 7 Figures and Beyond E-Commerce Marketing Podcast, host Greg Shuey interviews Amazon expert Robyn Johnson, co-founder of Marketplace Blueprint, to discuss how compliance and inventory levels can make or break an Amazon selling strategy. Robyn shares her journey from being a youth minister to scaling a million-dollar Amazon business, […]
Fix Your Funnel: Simple CRO Strategies to Convert More Customers – Episode 58: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7-Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey welcomes Anthony Morgan, founder of Enavi, a Shopify-focused CRO (Conversion Rate Optimization) agency. Anthony shares his unconventional journey into eCommerce, highlighting the importance of CRO in optimizing the full sales funnel, especially for brands that don’t have large testing […]
The Three Types of eCommerce Shoppers: How to Win Over Skeptical, Uncomfortable, and Appreciative Buyers - STRYDE
The data from this post is from a consumer research study that we performed From September to November 2024. We partnered with Digital Velocity and Audience Audit to prepare the research and gather the data with a margin of error of +/- 2.3 at a 95% confidence interval. We will be publishing the full research […]
Selling High-Ticket E-Commerce: What DTC Brands Can Learn from B2B – Episode 57: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7-Figures & Beyond e-commerce marketing podcast, Greg Shuey is joined by Rivkie Lieberman, Creative Director at Motif Studio, to dive deep into the nuances of high-ticket e-commerce and how brands selling expensive products can learn from B2B marketing strategies to improve conversions. Rivkie explains why selling high-ticket products […]
How to Build a Long-Term Digital Marketing Strategy for 2025 - STRYDE
Are you feeling overwhelmed by the fact that in direct-to-consumer (D2C) e-commerce, there is a lot of pressure to deliver immediate results? We get that! Brands seem to frequently emphasize short-term metrics, such as Return on Ad Spend (ROAS), but neglect deeper, more impactful metrics that actually drive sustainable growth, such as Lifetime Value (LTV), […]
Writing Product Descriptions That Sell: A Comprehensive Guide - STRYDE
A single click can mean the difference between a sale and a bounce in the world of ecommerce business. That’s why product descriptions play a crucial role. They are often the first touchpoint customers have with your product, and a well-crafted description can mean the difference between blending into the crowd or standing out as […]
The Ongoing Evolution of SEO: Preparing Your E-Commerce Strategy for 2025 - STRYDE
Do you rank in position 1 or 2 on Google for your main keywords but are still losing organic search traffic every month? You’re not alone. This is a very common challenge facing e-commerce brand owners and marketers as search engine results pages (SERPs) evolve. To tackle this issue, you need to start by asking […]
The Key to Growing Your E-Commerce Brand: Consistent Execution on the Vital Few - STRYDE
Finding the right strategy to grow your brand can often feel overwhelming. With new trends, platforms, and tactics showing up daily, it’s easy to get caught up in trying to do it all. However, after 16 years of building and marketing direct-to-consumer (D2C) brands, one principle has consistently stood out as the cornerstone of success: […]
Best Ecommerce Paid Search Agencies in the US in 2025 - STRYDE
Every click counts in ecommerce, especially for paid search advertising. With millions of products competing for attention, the ability to connect with the right audience at the right time can really make or break your growth strategy. As time goes by, ecommerce brands face increasing complexity: rising ad costs, changing algorithms, and a growing emphasis […]
Breaking Through Revenue Plateaus: Your Guide to Scaling E-commerce Success - STRYDE
If you have an e-commerce business, understanding the challenges that come with scaling your business is crucial for sustained growth. Digital marketing strategies that work for startups need to be adjusted and adapted as your brand grows. So, today, we’re going to delve into the common revenue plateaus faced by direct-to-consumer (D2C) brands and how […]
Top E-commerce Meta Ads Agencies In The US In 2025 - STRYDE
Meta Ads have become one of the most powerful tools for driving growth in e-commerce. With platforms like Facebook, Instagram, Messenger, and WhatsApp, Meta provides unmatched access to highly targeted audiences. However, running successful campaigns on Meta’s ecosystem requires more than just a basic understanding of the platforms—it demands expertise, creativity, and a data-driven approach. […]
3 Deadly Mistakes That Can Kill Your E-Commerce Brand—And How to Avoid Them - STRYDE
As an e-commerce brand owner or marketer, your goal is to scale profitably while building a sustainable, long-term business. Yet, despite the best intentions and significant investments in marketing, some brands find themselves plateauing or even failing altogether. Often, these setbacks boil down to three critical mistakes: A bad product. A weak brand story. Poor […]
The 4 Levers to Scale Your D2C Brand in 2025 - STRYDE
Are you trying to scale a direct-to-consumer (D2C) e-commerce brand in 2025? It might seem like a big task, but to make it simpler, you can break it down a bit. It comes down to pulling just four critical levers: Traffic Conversion Average order value (AOV) Lifetime value (LTV) Each lever represents a pillar of […]
Top Ecommerce Content Marketing Agencies In The US In 2025 - STRYDE
The ecommerce industry in 2025 is buzzing with new trends, and businesses need to adapt quickly to stay competitive. If your ecommerce brand wants to carve out a bigger digital presence, there’s no better way to do so than by leveraging content marketing. How can you do this on top of everything else, though? By […]
Why ROAS Isn’t Always The Right Metric To Be Tracking For Your Ecommerce Brand - STRYDE
Scaling an ecommerce business is no easy feat. It requires a strategic mindset, a willingness to invest in long-term growth, and a deep understanding of your metrics. Yet, it seems that many ecommerce brands continue to chase Return on Ad Spend (ROAS) as their primary performance metric, often at the expense of long-term growth. Here’s […]
Speed to Success: How Website Performance Drives Conversions & Rankings For Ecommerce Brands – Episode 55: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, Greg Shuey is joined by Jono Alderson, an independent technical SEO consultant, to explore the critical role of website performance in eCommerce success. They dive deep into the tangible impact of site speed on conversion rates and search engine rankings, sharing […]
How To Identify & Use Buyer Journey Insights To Drive Your Marketing Strategy – Episode 54: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey and guest Navah Hopkins, a PPC expert and digital marketing consultant, dive into how understanding buyer behavior online can transform marketing strategies for 2025. They discuss the shifting landscape of online search and community engagement, emphasizing the importance […]
How To Use Negative Keywords For Your Google Ads - STRYDE
Have you ever felt like your Google Ads are reaching the wrong audience? This can be a huge bummer because Google Ads are a powerful tool when done correctly. However, if your ads are showing up in irrelevant searches, you could be wasting valuable ad spend. How can you fix this, though? With negative keywords. […]
Top Ecommerce SEO Agencies In The US In 2025 - STRYDE
With millions of online stores competing for attention, it’s no surprise that 93% of online experiences begin with a search engine. People use search engines multiple times a day to find everything from clothing to food to fun activities. However, only 0.78% of searchers ever click past the first page of results, making it really […]
Scaling an E-Commerce Brand in 2025: Mastering the Fundamentals - STRYDE
As e-commerce business owners and marketers gear up for 2025, the path to growth and scalability hinges on one simple principle: mastering the fundamentals. While trends and platforms will continue to evolve, a well-grounded strategy remains timeless. Here’s a fairly comprehensive guide to setting your e-commerce business up for success in the coming year. Clarity […]
SEO in 2025: Preparing Your E-Commerce Brand for the Era of Zero-Click Marketing - STRYDE
As an SEO strategist, I’ve been closely watching trends evolve, and here’s my number one prediction for 2025: Ecommerce SEO is heading full throttle into the era of zero-click marketing. This shift will have profound implications for e-commerce brands and marketers who rely on organic search traffic as a key pillar of their growth strategy. […]
Why Playing the Long Game is Critical for E-Commerce Success in 2025 - STRYDE
As the calendar flips to 2025, one truth stands out for e-commerce business owners and marketers: you’ve got to play the long game. Success in the highly competitive world of direct-to-consumer (D2C) marketing will require patience, investment, and a commitment to building sustainable strategies. Here’s what you need to know about the core pillars of […]
Ecommerce Meta Ads Trends & Insights For 2025 – Episode 53: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures Beyond Ecommerce Marketing Podcast features Kelsey O’Rourke, the performance marketing director at Stryde, discussing Meta Ads (Facebook and Instagram) strategies for 2025. Kelsey shares insights on crafting effective creative strategies, adapting to Meta’s increasing automation, leveraging AI for cost-effective content creation, and avoiding common mistakes in […]
Ecommerce Email/SMS Marketing Trends & Insights For 2025 – Episode 52: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond E-commerce Marketing Podcast, host Greg Shuey speaks with email and SMS marketing expert Julia Amodt about key strategies for e-commerce brands heading into 2025. They discuss trends from 2024, such as increased scrutiny on email deliverability, compliance, and consumer privacy, alongside rising inbox fatigue. […]
What Is The Difference Between Ecommerce & Digital Marketing? - STRYDE
If you’ve worked in the ecommerce space for a while, you’ve probably heard about digital marketing. But it might seem a bit confusing because some people think ecommerce and digital marketing are the same thing–but they aren’t. So, what is the difference between ecommerce and digital marketing? That’s a very important question. Understanding the difference […]
How To Set Up, Optimize, and Scale Google PMax Campaigns – Episode 51: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, Greg Shuey interviews Martin McAndrew, director of Blue Thirst, to demystify Google Performance Max (PMAX) campaigns. Martin breaks down PMAX as a powerful yet misunderstood advertising tool that leverages Google’s vast ecosystem, including YouTube, Gmail, Maps, and Search. He emphasizes the […]
How To Write High-Performing Ad Copy For Facebook (Meta) Ads - STRYDE
Facebook is a crowded space. There’s always something going on, and you’re competing with a lot of noise. This is especially true for e-commerce brands. There are so many ads competing for users’ attention, that your copy really has to get attention in order to stand out. And, it’s not just about throwing some words […]
How Do I Choose The Best Ecommerce Agency For My Business? - STRYDE
Choosing the right e-commerce agency is a big decision that can significantly impact your business’s growth and success. That’s why all options need to be carefully and methodically considered. With the right partner, you can elevate your online presence, improve your marketing ROI, and achieve your revenue goals. However, finding the ideal agency requires careful […]
Is It Worth Hiring An Ecommerce Digital Marketing Agency? - STRYDE
So, you’re considering hiring an e-commerce digital marketing agency. It’s a big decision, but the truth is that e-commerce businesses need to leverage every possible advantage to succeed in today’s online world. That’s why for many, partnering with an e-commerce digital marketing agency offers a powerful way to achieve and exceed marketing goals. But is […]
What Is The Average Marketing Budget for an eCommerce Business? - STRYDE
Marketing is at the heart of every successful eCommerce brand, serving as the bridge between products and customers. But one question that is consistant among emerging and established brands alike is: how much should be spent on marketing? To answer this, understanding industry benchmarks and strategies for calculating an effective budget can empower your business […]
How Much Does an eCommerce Marketing Agency Cost? - STRYDE
Are you considering hiring an eCommerce marketing agency? If so, it’s important for businesses, like yours, to evaluate the potential return on investment (ROI) against your expenses. Understanding this is really important for effective budgeting and strategic planning of your business. In this post, we will explore the average costs, pricing structures, and service specifics […]
Organic Pinterest Marketing: How To Turn Pins Into Traffic & Revenue – Episode 50: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey dives into the untapped potential of Pinterest as a platform for driving traffic and revenue for D2C brands. Guest Natasha Chilcot, Director of Marketing and Sales at Marr Media Group, shares her insights into the nuances of Pinterest […]
How To Build Ecommerce Content That Converts Browsers Into Buyers – Episode 49: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey interviews Steven Schneider, co-founder of Trio SEO. Trio SEO is a blog writing agency that helps B2B brands, but also works with eCommerce businesses to drive high-intent organic traffic that converts. Steven shares his journey from college, where […]
Who Are The Top Ecommerce Marketing Agencies You Can Trust In 2025? - STRYDE
The e-commerce world is evolving and changing at a rapid pace, and in order to keep up, your business can’t afford to be stagnant. For your business to thrive, you need specialized marketing expertise. That’s where an e-commerce marketing agency can help. They offer a tailored mix of strategies, tools, and insights that can transform […]