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Unlocking Customer Retention & Lifetime Value: The Power of Ecommerce Subscriptions – Episode 20: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of 7-Figures and Beyond, host Greg interviews Matthew Holman, a multifaceted entrepreneur deeply involved in the subscription-based e-commerce industry. Matthew shares his personal journey, which includes overcoming significant challenges such as incarceration during his younger years, and how these experiences shaped his drive and passion for entrepreneurship, particularly in the […]
2 Ways To Use Direct Mail (Postcard) Marketing With Your Email Marketing Program - STRYDE
For those who know me and follow me on LinkedIn, I am a huge PostPilot fanboy. So much so that I had one of their founders, Michael Epstein, on my podcast a few weeks back. You can listen to that episode here. Running ads on Meta have become harder and more expensive over the last […]
The Evolution of E-commerce Email Marketing: Trends, Tools, & Predictions for Maximizing Your Brands Growth – Episode 19: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In episode 19 of the 7 Figures and Beyond e-commerce marketing podcast, Greg Shuey converses with Jimmy Kim, the founder of Sendlane, an email marketing service. The podcast highlights Kim’s entrepreneurial journey and the evolution of Sendlane. Here are five key takeaways: Key Takeaways Origins of Sendlane: Initially a solution for personal needs […]
How To Create & Test An Offer For Your Sporting Goods Brand - STRYDE
Step right into the thrilling world of sporting goods branding, where every offer is a chance to score big with your audience! In this dynamic industry, the game is always on, and crafting irresistible offers is the playbook for success. Whether you’re a seasoned player or just lacing up your entrepreneurial boots, mastering the art […]
Leveling Up Your Customer Acquisition & Retention With Direct Mail Marketing – Episode 18: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond ecommerce podcast, Greg hosts Michael Epstein of Postpilot, discussing the impact and strategies of direct mail marketing in the e-commerce space. Epstein shares his extensive background in e-commerce and the evolution of Postpilot, which aims to modernize direct mail by making it as trackable […]
How To Create & Test The Ad Creative For Your Home Goods Brand - STRYDE
Ever felt like your home goods brand is lost in a sea of sameness, desperately waving its arms for attention but drowning in obscurity? You’re not alone. In a world where Instagram scrolls faster than a high-speed train, and TikTok dances steal the limelight, how do you make your brand not just noticed but unforgettable? […]
How To Build & Execute A Full Funnel Paid Media Campaign For Your Ecommerce Brand - Episode 17: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7 Figures and Beyond e-commerce marketing podcast, Greg Shuey discusses full-funnel paid media strategies with Harry Tripp from Sperry. They delve into optimizing each stage of the advertising funnel to enhance brand awareness and boost conversions efficiently. Harry shares his journey from agency work to managing in-house paid […]
How To Create A New Customer Workflow For Your Fashion Brand - STRYDE
In the bustling world of fashion, where trends evolve at the blink of an eye, one constant remains paramount: the customer experience. As a fashion brand, your success isn’t just measured by the quality of your designs or the allure of your storefront, but by the journey you craft for your customers from the moment […]
Selling On Nordstrom.com - Strategies & Tips To Leverage Their Marketplace For Growth - Episode 16: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In episode 16 of the 7 Figures and Beyond podcast, host Greg chats with Alex Zimmerman, the founder of Nesting Olive, a brand that sells modern house dresses. Their conversation revolves around Alex’s entrepreneurial journey, the inception of Nesting Olive, and her strategies for tapping into new audiences, particularly through Nordstrom.com. Alex shares […]
Crossroads of Commerce: Strategies for Managing Online Marketplace Sales Conflicts - Episode 15: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In episode 15 of the 7 Figures and Beyond marketing podcast our discussion is geared around sales channel conflict, focusing on the challenges brands face when selling through various online and offline platforms. Greg illustrates the complexity of customer journeys and attribution issues arising from multi-channel marketing, using a fictional scenario to highlight […]
How To Create A New Subscriber Workflow For Your Baby Brand - STRYDE
If you’re involved in the baby brand industry, you’re probably well-acquainted with the thrill of new arrivals—be it the gentle patter of tiny feet or the cheerful ping of a freshly received subscriber notification. In the bustling world of ecommerce, where every click holds the promise of a lasting relationship, crafting a thoughtful welcome series […]
Ecommerce Customer Experience: Cracking The Code To Increasing Customer Satisfaction & Growing Lifetime Value - Episode 14: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In episode 14 of the 7 Figures and Beyond e-commerce marekting podcast, Greg Laurel, dive into the pivotal role of customer experience (CX) in enhancing a brand’s longevity and profitability. They assert that a positive CX directly boosts customer lifetime value, emphasizing the necessity for brands to prioritize and refine CX strategies in […]
Cracking The Amazon Code: Strategies For Growing Your Brand In 2024 - Episode 13: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In episode 13 of the 7 Figures and Beyond podcast, hosts Greg Shuey and guest Matson Tolman, CEO of Evolve Commerce, delve into the intricacies of selling on Amazon in 2024, discussing the utilization of AI, navigating escalating competition, and managing the increasing costs associated with selling on the platform. Tolman shares insights […]
Ecommerce SEO - Advanced SEO Strategies For Scaling Your D2C Brand - Episode 12: 7-Figures & Beyond Podcast - STRYDE
Episode Summary This episode of the 7 Figures and Beyond e-commerce marketing podcast dives into the misunderstood world of e-commerce SEO, spotlighting how it’s a vital, albeit often underrated, digital marketing strategy. Greg Shuey and Peter Tomassi discuss the powerful impact of SEO on brand building, countering common misconceptions of SEO as a scam, and […]
How To Build A High-Performing Abandoned Cart Workflow For Your Sporting Goods Brand - STRYDE
When it comes to e-commerce, where the click of a button can seal a deal or leave a virtual shopping cart abandoned, mastering the art of conversion is paramount. For sporting goods brands, in particular, where enthusiasts eagerly hunt for the latest gear to fuel their passions, creating a seamless and enticing checkout experience is […]
Tiktok Shops - How To Generate Massive Brand Awareness & Scale Your D2C Business On Tiktok - Episode 11: 7-Figures & Beyond Podcast - STRYDE
Episode Summary In episode 11 of the 7 Figures and Beyond podcast, Greg interviews Josh and Jenna from Graceful by Design, a successful business that pivoted to TikTok shops for e-commerce growth. They discuss the shift from Amazon to TikTok, the advantages of TikTok shops in terms of direct customer interaction and brand growth, and […]
Influencer Marketing: Transforming Your D2C Brand with Authentic Engagement – Episode 10: 7 Figures & Beyond Podcast - STRYDE
Episode Summary In episode 10 of the 7 Figures and Beyond podcast, Greg kicks off by discussing the recent Google Core algorithm update targeting AI-generated content and its implications for content creators. He then shifts focus to a conversation with Shawn Stallings, CEO of Ampify, highlighting Shawn’s journey into influencer marketing following the challenges posed […]
How To Generate Cash To Fund Your Marketing By Taking Advantage of Shipping Refunds – Episode 9: 7 Figures & Beyond Podcast - STRYDE
Episode Summary In episode 9 of the 7 Figures and Beyond ecommerce marketing podcast, Greg Shuey hosts Ross Brenner from Profit Trust to discuss the significant yet often overlooked opportunity for e-commerce brands to reclaim hundreds to thousands of dollars per month in unclaimed shipping refunds from FedEx and UPS. Ross explains that these refunds […]
Fishing In Ponds & Meeting Your Customers Where They Spend Time Online – Episode 8: 7 Figures & Beyond Podcast - STRYDE
Episode Summary In episode 8 of the 7 Figures and Beyond podcast, hosts Greg Shuey and Laurel Teuscher dive deep into the nuances of e-commerce marketing, emphasizing the critical importance of customer research, engagement, and tailored marketing strategies for scaling brands cost-effectively. The episode serves as a follow-up to previous discussions, particularly focusing on the […]
How To Build Customer Loyalty & Increase Customer Lifetime Value For Your Home Goods Brand - STRYDE
In the realm of ecommerce, numerous options are available, and consumer preferences change rapidly, forming a strong basis for building customer loyalty. Customer Loyalty is the bedrock of sustained success for any business. This holds particularly true for home goods brands, where the intersection of quality, style, and functionality demands a unique approach to fostering […]
Adapting To Market Shifts To Accelerate Your D2C Growth – Episode 7: 7 Figures & Beyond Podcast - STRYDE
Episode Summary In this episode of the 7-Figures & Beyond podcast, host Greg Shuey interviews Dan Barnes, one of the founders of PhoneSoap, a company that manufactures and sells UV light phone sanitizers. They discuss the impact of appearing on Shark Tank, the spike in sales during the COVID-19 pandemic, and the challenges faced after […]
How To Take Your Customer Data Collection To The Next Level – Episode 6: 7 Figures & Beyond Podcast - STRYDE
Greg Shuey: Howdy, eCommerce brand builders. Welcome to episode six of the 7-Figures & Beyond Podcast. I’m stoked to be with you today. I hope everyone enjoyed last week’s episode and have started to figure out how you’re going to scale up your quantitative data collection for your brand. So, today, we have a pretty […]
Using Qualitative Data To Double The Effectiveness of Your Marketing – Episode 5: 7 Figures & Beyond Podcast - STRYDE
Howdy ecommerce brand builders! Welcome to episode 5 of the 7 Figures & Beyond podcast. I’m stoked to be with you today! I hope everyone enjoyed last week’s episode and have started looking at their product pages and figuring out what kind of tweaks they need to start testing. As mentioned last week, today’s podcast […]
Customer Research & Data Mining For Ecommerce Brands – Episode 3: 7 Figures & Beyond Podcast - STRYDE
Greg Shuey: Hi to e-Commerce brand builders. Welcome to episode three of the Seven Figures and Beyond podcast. I’m really excited to be with you today. So today’s episode is the very first time that we have hosted a guest on the podcast. So our first two episodes that we had were solo casts, and […]
How To Perform Customer Interviews To Drive Marketing Strategy For Your Fashion Brand - STRYDE
Embarking on a transformative expedition into the heart of fashion marketing demands precision and strategy. In the dynamic ecosystem where couture meets commerce, the ability to decode customer preferences becomes a defining factor for success. This blog post serves as your compass in navigating the nuanced terrain of understanding and leveraging customer insights. Join us […]
High Performing Ecommerce Product Pages – Episode 4: 7 Figures & Beyond Podcast - STRYDE
Greg Shuey: Howdy, e-commerce brand builders. Welcome to Episode 4 of the 7-Figures & Beyond podcast. I’m stoked to be with you today. I hope everyone enjoyed last week’s episode. I feel like they’re just getting so much better every single time that we record one. So before we get started, I wanted to mention […]
How To Analyze Customer Reviews To Drive Messaging Strategy For Your Baby Brand - STRYDE
In the world of infant care and parenting, where trust and reliability are paramount, understanding the voices of your customers is not just beneficial – it’s essential. This blog is dedicated to unveiling the strategic importance of customer reviews in the baby products industry. We will guide you through a focused journey on how to […]
Customer Reserach & Data Mining For Ecommerce Brands – Episode 3: 7 Figures & Beyond Podcast - STRYDE
Greg Shuey: Hi to e-Commerce brand builders. Welcome to episode three of the Seven Figures and Beyond podcast. I’m really excited to be with you today. So today’s episode is the very first time that we have hosted a guest on the podcast. So our first two episodes that we had were solo casts, and […]
2024 Ecommerce Marketing Predictions – Episode 2: 7 Figures & Beyond Podcast - STRYDE
Howdy ecommerce brand builders! Welcome to episode 2 of the 7 Figures & Beyond podcast. I’m really excited to be with you today! I think I saw a stat recently that said 90% of podcasters stop publishing after 3 podcasts. So, I guess my next episode will be my last. Ha! Hopefully not. I’m too […]
The State of Ecommerce 2024 - Episode 1: 7 Figures & Beyond Podcast - STRYDE
Podcast Transcript First podcast ever! Booyeah! I can’t promise this isn’t going to bumpy. So, these first few will be solocasts (probably 20 minutes each) while I get the hang of this and make sure the sound and format are good. I don’t want to be a cluster when we start bringing in some heavy […]
The Ultimate Text Message Marketing Hack for Ecommerce Success - STRYDE
In the dynamic realm of digital advancements, brands are consistently seeking inventive approaches to connect with their customers. SMS marketing has surfaced as a potent tool that ecommerce enterprises can utilize to cultivate relationships, stimulate engagement, and enhance sales. This article, ‘The Ultimate Text Message Marketing Hack for Ecommerce Success,’ will delve into the ins […]
The Ultimate E-commerce Marketing Plan: Unveiling the Best Strategies - STRYDE
Business operations have been fundamentally altered by the digital revolution. In the realm of e-commerce, the right marketing strategy can spell the difference between stagnation and soaring success. For small to mid-sized businesses looking to scale up, such as those in the baby, fashion, home goods, or sporting goods industry, having an effective e-commerce marketing […]
The Future of Retail: Unleashing the Power of E-Commerce - STRYDE
In the blink of an eye, shopping has evolved from a physical, in-store experience to a digital one. The traditional retail landscape has been upended by the rise of e-commerce, radically changing the way we buy and sell goods. Today, we zoom in on the rapid ascent of retail e-commerce and how it’s shaping the […]
The Art of Crafting a Winning Ecommerce Content Strategy - STRYDE
Ecommerce content marketing packs a serious punch. This powerful tool enables ecommerce brands to differentiate themselves from the competition and build deep, authentic relationships with their audiences, covering every step of the buyer’s journey. It is a cost-effective way to generate brand loyalty while simultaneously increasing online sales. But how does it work? And how […]
The 5-Step Ecommerce Launch Blueprint: Dominate the Online Market - STRYDE
In today’s bustling world of online commerce, a strong launch strategy isn’t just helpful, it’s crucial. As the digital market grows more competitive by the day, your ecommerce launch strategy acts as your guiding map toward triumph in the online sphere. This blueprint, comprising five steps, aims to assist small to mid-sized ecommerce brands specializing […]
Proven Brand Awareness Strategies for eCommerce Brands - STRYDE
Standing out matters in the world of ecommerce–a lot. Picture this: when someone thinks of what you offer, does your brand immediately come to mind? If so, congrats! That’s brand awareness in action. However, for eCommerce businesses, brand awareness isn’t just important; it’s essential. In a sea of competition, it’s what can seal the deal […]
Elevate Your Ecommerce Success: Unveiling the Secrets of Marketing Optimization - STRYDE
In the competitive world of online retail, eCommerce marketing optimization is your secret weapon. It’s not just about driving traffic to your site; it’s about converting that traffic into paying customers and ensuring they return for more. This process requires a comprehensive approach where you’ll need to look at everything from website design to your […]
Effective Strategies to Optimize Your Marketing Funnel - STRYDE
Transforming website visitors into paying customers is no easy feat – it’s a process that requires a deep understanding of your target audience, a well-crafted strategy, and continuous optimization. Optimizing the marketing funnel is a powerful catalyst that can unlock your business’s potential, propelling your eCommerce brand to soar to unprecedented heights. So, what exactly […]
Effective Customer Acquisition Tactics for eCommerce Businesses - STRYDE
In the fiercely competitive world of eCommerce, acquiring a steady stream of new customers is as vital as the blood coursing through your veins. It’s the lifeblood that keeps your business not just alive, but thriving and growing. As an eCommerce business in the baby, fashion, home goods, or sporting goods industry, you’re likely grappling […]
Cracking the Code: The Power Duo of Digital Marketing & E-commerce - STRYDE
In the digital era, there’s an undeniable power duo that’s revolutionizing the business world: digital marketing and e-commerce. As a small to mid-sized eCommerce brand, navigating the complex digital landscape can be daunting. Understanding your target audience, optimizing your marketing funnel, and implementing effective marketing strategies are just a few of the challenges you face. […]