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Stryde Blog

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Stryde Blog

24.04.2025

Shopify × ChatGPT: What DTC Brands Need to Know About Their Upcoming Integration (and How to Prepare) - STRYDE

Imagine a shopper asking an AI assistant for the perfect gift and being able to buy it instantly within the same chat. This scenario is quickly becoming reality thanks to the Shopify ChatGPT integration, a new partnership that merges Shopify’s vast e-commerce platform with OpenAI’s popular ChatGPT assistant. For direct-to-consumer (DTC) brands, this isn’t just […]

Stryde Blog

25.04.2025

LLMs.txt for DTC Brands: What It Is, Why It Matters, and How to Implement It - STRYDE

AI-driven search is here: With tools like ChatGPT, Claude, and Perplexity answering questions directly, consumers can find product info without traditional search. Direct-to-consumer (DTC) brands need to adapt so their content isn’t left out of this new AI-driven discovery channel. Enter llms.txt… your AI guidebook: llms.txt is a newcomer on the digital scene that acts […]

Stryde Blog

02.05.2025

Smart Bundles, Higher Profits: Maximizing AOV Without Killing Conversions – Episode 62: 7-Figures & Beyond Podcast - STRYDE

Episode Summary In this episode of the Seven Figures and Beyond ecommerce podcast, Greg Shuey sits down with Saunder Schroeder, an experienced marketer with a deep background in DTC growth, to discuss practical strategies for increasing average order value (AOV) without hurting conversion rates. They dive into what makes a high-performing bundle, how to use […]

Stryde Blog

08.05.2025

The Truth About High-Converting Ecommerce Sites (And Why Most Brands Get It Wrong) – Episode 63: 7-Figures & Beyond Podcast - STRYDE

Episode Summary In this episode of the Seven Figures and Beyond ecommerce podcast, host Greg Shuey interviews Ben Sharf, co-founder and co-CEO of Platter, to debunk the common misconceptions around building high-converting eCommerce storefronts. Ben shares his entrepreneurial journey, from hockey and corporate detours to launching Platter, and explains how most brands overcomplicate conversion optimization […]

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