Learn how to do PPC keyword research for Google Ads—from finding low-cost, high-intent keywords to analyzing competitors and preparing your first campaign.

The Ahrefs Blog

01.05.2025

Semantic SEO: The Advanced Skill Most SEOs Pretend to Understand

It’s not a different type of SEO. You don’t need to do wildly different things. Rather, it’s a mental model that advances: The way you think about SEO

The Ahrefs Blog

29.04.2025

How to Do an Actually Useful PPC Competitive Analysis Using AI

Learn how to run a fast and effective PPC competitive analysis using Ahrefs and AI tools like ChatGPT.

The Ahrefs Blog

24.04.2025

The Long-Form Content Illusion: Why Longer Content Isn't Better

Does long form content really work, or are marketers just chasing word count? Discover the truth behind the hype, and when long form actually drives results.

The Ahrefs Blog

23.04.2025

What Is llms.txt, and Should You Care About It?

Developers and marketers are being told to add special files to their sites to help LLMs "understand" their content. But does it do anything?

The Ahrefs Blog

18.04.2025

AI Overviews Reduce Clicks by 34.5%

Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research.

The Ahrefs Blog

18.04.2025

How I Built a Brand Awareness Dashboard in Looker Studio

I created a live, auto-updating dashboard of Ahrefs' organic brand performance. Here's how you can replicate this for your own brand.

The Ahrefs Blog

17.04.2025

How to Rank for a Keyword (8 Steps)

Trying to rank for a keyword? This no-fluff guide walks you through picking the right one, creating awesome content, and making Google (and your readers) love it—step by step.

The Ahrefs Blog

15.04.2025

LLMs Don’t Reward Originality, They Flatten It

In the age of AI-driven search, originality is not the boon we think it is. It might even be a liability… or, at best, a long game with no guarantees.

The Ahrefs Blog

09.04.2025

5 Smart Ways to Spy On Your Competitors’ Ads

Think spying on competitors' ads means copying them? Think again. These 5 clever strategies reveal what’s working so you can outsmart, not imitate.

The Ahrefs Blog

08.04.2025

GEO, LLMO, AEO… It’s All Just SEO

Improving visibility in LLMs requires a unique set of skills and abilities. Those skills and abilities are called "SEO".

The Ahrefs Blog

05.04.2025

How to Track and Analyze Your AI Traffic

AI is already a pretty formidable new growth channel. Here’s how to track your AI traffic in GA4 and Ahrefs Web Analytics.

The Ahrefs Blog

01.04.2025

An Insider’s Guide to Event Sponsorships (From a Company That Spent $500K)

Everything you need to know on how to get sponsors for your event (from our personal experience sponsoring many of them.)

The Ahrefs Blog

01.04.2025

SEO for Financial Services: How to Build Trust and Rank Higher in 2025

Learn how to build trust, ensure compliance, and boost your rankings in Google in the process—straight from finance SEO experts.

The Ahrefs Blog

27.03.2025

AI Makes Up 0.1% of Traffic, but Clicks Aren’t Everything

AI drives significant brand awareness, creates more informed audiences, and delivers more qualified leads—but it’s not just about traffic.

The Ahrefs Blog

26.03.2025

Google Is Looking Out for #1. It’s Time You Do, Too

From hoarding top search real estate, to swiping our IP to fuel its billion-dollar AI—Google is looking out for #1. It's time we do the same.

The Ahrefs Blog

26.03.2025

Python for SEO, Explained for Beginners

Python can automate tons of SEO busywork, and thanks to tools like ChatGPT and Google Colab, it’s never been easier to get started.

The Ahrefs Blog

22.03.2025

Search Engine Ads Explained in 10 Minutes (with Expert Tips)

Curious about search ads? This guide breaks down how they work, when they’re worth it, and expert tips to avoid costly mistakes.

The Ahrefs Blog

22.03.2025

13 Technical Marketing Skills You Can Learn (Even If You’re Not Technical)

Learn how to turn your creative marketing ideas into concrete reality with these very fun, very accessible, technical skills for marketers.

The Ahrefs Blog

22.03.2025

How to Create Quality Content (Follow Our 5-Level Framework)

Each level represents a different kind of investment, skill set, and potential impact on your marketing goals.

The Ahrefs Blog

22.03.2025

My Favorite Wayback Machine Alternatives

The best tools for archiving content, diffchecking page versions, and tracking down dead (or deleted) pages.

The Ahrefs Blog

20.03.2025

The 7 Phases of the Search Demand Lifecycle: Going Beyond Search Volume

Every keyword follows a lifecycle moving through 7 distinct phases. Understand these phases and spot emerging opportunities before your competitors do.

The Ahrefs Blog

15.03.2025

16 of the Best AI Marketing Tools We’ve Tried & Spied in 2025

AI marketing tools help marketers listen, analyze, research, design—and that’s just the start. Here are the ones we have our eye on in 2025.

The Ahrefs Blog

14.03.2025

Education SEO for Higher Education, EdTech and K-12 Schools

Nine experts share a practical roadmap for education SEO, covering different business models, regions, and industry sectors.

The Ahrefs Blog

13.03.2025

Leverage, Not Luck: Why Most Marketers Stay Stuck

You probably deserve a promotion, but that’s rarely enough to actually get promoted. Here are four types of leverage you can use to catalyze a promotion.

The Ahrefs Blog

11.03.2025

We Spent >$1 Million Sponsoring Creators. Here’s What We Learned About B2B Influencer Marketing

9 real-world lessons from investing so much money in influencer marketing.

The Ahrefs Blog

07.03.2025

Digital Marketing Analytics Made Simple With This Free AI Tool

See what's working, forecast trends, and fix strategy gaps without becoming a data expert (or breaking the bank).

The Ahrefs Blog

05.03.2025

SEO Is the Worst It’s Ever Been (And It’s Still Your Best Marketing Channel)

Two ideas that are true at the same time: SEO offers worse returns than it used to. SEO is still one of the best marketing channels.

The Ahrefs Blog

01.03.2025

The Top 50 Ecommerce Startups by Search Growth (Q1 2025)

See the top ecommerce startups of 2025. We analyzed 150K+ websites to reveal the top 5, including Thatch, Elmut, Wrogn, Virgio, and Bezel.

The Ahrefs Blog

27.02.2025

16 Top Search Engines in 2025 (Including Google Alternatives)

The top search engines, classified by category.

The Ahrefs Blog

21.02.2025

How to Get Customers (There Are Only 4 Ways)

Most strategies for acquiring customers boil down to just these 4 ways: search, advertising, direct, and word-of-mouth.

The Ahrefs Blog

20.02.2025

Are Stock Prices and Organic Traffic Correlated? I Analyzed 2,000 Public Companies to Find Out

Not many people pay attention but there seems to be a strong correlation between organic traffic and stock prices.

The Ahrefs Blog

19.02.2025

How to Pronounce Ahrefs (The Official Way)

It's easy: it's pronounced "Ahrefs" (but never "Ahrefs").

The Ahrefs Blog

18.02.2025

How to Analyze a Sudden Drop in Website Traffic [With Template]

A sudden drop in organic traffic can feel like an SEO nightmare. But instead of panicking, here's how you can diagnose the issue, take corrective action, and restore your site’s performance.

The Ahrefs Blog

16.02.2025

How I Boosted Traffic by 72% With Ahrefs’ AI Content Helper

Here's my process for publishing low-lift, high-impact updates to the Ahrefs blog, which have helped us claw back thousands of pageviews.

The Ahrefs Blog

16.02.2025

Top 40 Trending EV Companies (Q1 2025)

Discover the hottest trending EV companies of 2025. We analyzed 8000+ websites to find top performers like Green V, Vayve, Zeekr, and more.

The Ahrefs Blog

16.02.2025

Top 50 Trending SaaS Startups (Q1 2025)

Discover the hottest trending SaaS startups of 2025. We analyzed 10,000+ websites to reveal the top 5, including OneShot AI, Litespace, Complyt, Mastt, and The Liven.

The Ahrefs Blog

16.02.2025

The Best AI Content Optimization Tools for 2025

Content optimization tools make writing and ranking top-quality content a whole lot easier. That goes double for AI-powered tools.

The Ahrefs Blog

16.02.2025

63% of Websites Receive AI Traffic (New Study of 3,000 Sites)

We studied 3,000 sites to work out how much traffic you should expect from AI, and which chatbots are the most generous AI referrers.

home›The Ahrefs Blog›Marketing

The Ahrefs Blog - Marketing

Share of Search: How to Calculate, Use, And Improve It

PPC Keyword Research for Google Ads: A First-Timer’s Guide

Semantic SEO: The Advanced Skill Most SEOs Pretend to Understand

How to Do an Actually Useful PPC Competitive Analysis Using AI

The Long-Form Content Illusion: Why Longer Content Isn't Better

What Is llms.txt, and Should You Care About It?

AI Overviews Reduce Clicks by 34.5%

How I Built a Brand Awareness Dashboard in Looker Studio

How to Rank for a Keyword (8 Steps)

LLMs Don’t Reward Originality, They Flatten It

5 Smart Ways to Spy On Your Competitors’ Ads

GEO, LLMO, AEO… It’s All Just SEO

How to Track and Analyze Your AI Traffic

An Insider’s Guide to Event Sponsorships (From a Company That Spent $500K)

SEO for Financial Services: How to Build Trust and Rank Higher in 2025

AI Makes Up 0.1% of Traffic, but Clicks Aren’t Everything

Google Is Looking Out for #1. It’s Time You Do, Too

Python for SEO, Explained for Beginners

Search Engine Ads Explained in 10 Minutes (with Expert Tips)

13 Technical Marketing Skills You Can Learn (Even If You’re Not Technical)

How to Create Quality Content (Follow Our 5-Level Framework)

My Favorite Wayback Machine Alternatives

The 7 Phases of the Search Demand Lifecycle: Going Beyond Search Volume

16 of the Best AI Marketing Tools We’ve Tried & Spied in 2025

Education SEO for Higher Education, EdTech and K-12 Schools

Leverage, Not Luck: Why Most Marketers Stay Stuck

We Spent >$1 Million Sponsoring Creators. Here’s What We Learned About B2B Influencer Marketing

Digital Marketing Analytics Made Simple With This Free AI Tool

SEO Is the Worst It’s Ever Been (And It’s Still Your Best Marketing Channel)

The Top 50 Ecommerce Startups by Search Growth (Q1 2025)

16 Top Search Engines in 2025 (Including Google Alternatives)

How to Get Customers (There Are Only 4 Ways)

Are Stock Prices and Organic Traffic Correlated? I Analyzed 2,000 Public Companies to Find Out

How to Pronounce Ahrefs (The Official Way)

How to Analyze a Sudden Drop in Website Traffic [With Template]

How I Boosted Traffic by 72% With Ahrefs’ AI Content Helper

Top 40 Trending EV Companies (Q1 2025)

Top 50 Trending SaaS Startups (Q1 2025)

The Best AI Content Optimization Tools for 2025

63% of Websites Receive AI Traffic (New Study of 3,000 Sites)

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