Does being seen more on the web lead to more mentions in AI assistants? I analyzed 76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts to find out.

The Ahrefs Blog

03.07.2025

The 8 Best AI Detectors, Tested and Compared

We put leading AI detectors through their paces, testing their performance against AI-generated, human-written, and hybrid content.

The Ahrefs Blog

02.07.2025

How to Build a Website (Start to Finish, With Walkthroughs)

You don’t need to be tech-savvy to build a website. With AI, you can bypass coding, hiring a developer, or staring at a blank page. This guide explains how.

The Ahrefs Blog

28.06.2025

The Lean Guide to Product Research

Discover how to validate product ideas by analyzing market signals, online conversations, and competitor insights, without breaking the bank.

The Ahrefs Blog

27.06.2025

AI Traffic Has Increased 9.7x in the Past Year

We analyzed 81,947 websites to understand more about AI traffic today. AI traffic has grown tenfold over the last year.

The Ahrefs Blog

26.06.2025

Domain-Level Link Metrics May Not Be Good Predictors of AI Search Mentions

We analyzed the relationship between a domain's AI search mentions and it's Ahrefs Rank, across ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts

The Ahrefs Blog

25.06.2025

The Expert-Reviewed Guide to Automotive SEO

A hands-on guide to automotive SEO, shaped by industry pros. Learn how real dealerships and repair shops grow traffic and trust through smarter local SEO, keyword targeting, and online reputation.

The Ahrefs Blog

25.06.2025

AI Visitors Visit Fewer Pages and Bounce More Often Than Traditional Search Visitors

Is AI traffic really better quality? We studied the traffic of 82,000 sites to find out.

The Ahrefs Blog

25.06.2025

80+ Up-to-Date AI Statistics for 2025 (No Stale Sources)

Most AI statistics are already out of date. So we did the digging for you. Here are 80+ current, credible, and 2025-centered AI statistics.

The Ahrefs Blog

25.06.2025

My Exact 7-Step Framework for Brand SEO (With Templates)

Brand SEO is about clarifying and amplifying your brand’s voice everywhere people search. Here’s your brand SEO playbook for getting seen, trusted, and chosen in the future of AI-powered search.

The Ahrefs Blog

24.06.2025

Websites With More Organic Search Traffic Get Mentioned More in AI Search

What's the relationship between organic traffic and AI visibility? We analyzed 77M AI Overviews, 957k ChatGPT prompts, and 954k Perplexity prompts to find out.

The Ahrefs Blog

21.06.2025

Localization SEO That Works: 10 Real-World Lessons from 14 Markets

Proven localization SEO tips from Ahrefs to help you grow organic traffic globally with smart, data-led strategies.

The Ahrefs Blog

20.06.2025

How to Do TikTok SEO: A Beginner-to-Pro Blueprint in 4 Weeks

Start ranking in TikTok search using this four-week TikTok SEO playbook.

The Ahrefs Blog

20.06.2025

AI Assistant Bias Revealed: Here’s Who Gets Favored & Who Gets Shunned in the New Era

The websites AI assistants like ChatGPT mention are chosen based on different criteria than traditional search rankings. Here's what we know.

The Ahrefs Blog

19.06.2025

Meet the New Web Crawlers: AI Bots Are Closing in on Search Engine Bots

The web is being crawled more than ever, but it’s no longer just search engines doing the crawling. AI bots are soaking up all the data they can to train and power their AI assistants.

The Ahrefs Blog

19.06.2025

AI Content Is 4.7x Cheaper Than Human Content [+ New Research Report]

We surveyed 879 marketers to discover how they spend on AI content: the tools, the budgets, and the cost-savings.

The Ahrefs Blog

18.06.2025

The Great Decoupling (or Why Your Clicks Are Down and Impressions Up)

If your Google Search Console chart looks like an open-mouthed crocodile, with clicks plummeting as impressions soar, here’s why.

The Ahrefs Blog

18.06.2025

Websites Using AI Content Grow 5% Faster [+ New Research Report]

We surveyed 879 marketers to understand the performance of AI content. Does it rank? Does it perform better or worse than human content? Is it riskier?

The Ahrefs Blog

18.06.2025

Welcome to Zero-Click Search. Please Leave Your Traffic at the Door.

Zero-click search means lower traffic is the new reality. Here's what you need to know and 6 things you can do about it.

The Ahrefs Blog

17.06.2025

Content Marketing Analytics, Without the Fluff

Busy marketers, this one’s for you: the essential metrics to track content performance without drowning in data.

The Ahrefs Blog

17.06.2025

80% of Our AI Search Traffic Goes to Our Homepage, Product Pages, and Free Tools

For years, Google and Bing have told SEOs to focus on users and create great content. They’re saying the same thing for the AI era, but is it true?

The Ahrefs Blog

17.06.2025

Does AI Search Traffic Convert Better Than Traditional Search? For Ahrefs, Yes: 0.5% of Visitors Drove 12.1% of Signups

Search engines keep telling us traffic from AI search is better quality, but is it? At least for Ahrefs, the answer is... yes.

The Ahrefs Blog

14.06.2025

44 AI Marketing Statistics for 2025

The top AI marketing statistics to know and inform your marketing strategy.

The Ahrefs Blog

13.06.2025

86% of Top Mentioned Sources Are Not Shared Across ChatGPT, Perplexity, and AI Overviews

Looking at the 50 most mentioned websites for AI Overviews, ChatGPT, and Perplexity, only 7 websites are in the top 50 results for all of them.

The Ahrefs Blog

12.06.2025

Marketers Using AI Publish 42% More Content [+ New Research Report]

We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks.

The Ahrefs Blog

12.06.2025

The 10 Most Mentioned Domains for ChatGPT, Perplexity, and AI Overviews Across 78.6M Searches

We analyzed ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts to see which websites are mentioned most often in AI Assistants.

The Ahrefs Blog

11.06.2025

What’s the Point of AI Detectors?

75% of new web content is created with generative AI. Personally, I want as much information about that AI as possible.

The Ahrefs Blog

03.06.2025

Google Is Stealing Your International Search Traffic With Automated Translations

Google auto-translates your pages on translate.google.com, ranks them in AI Overviews, and siphons global traffic. Learn what’s happening and how to fix it.

The Ahrefs Blog

03.06.2025

Good SEO Plus Lazy Marketing Won’t Cut It Anymore

That used to work. But with AI-powered search on the rise, the era of SEOs as technicians is fading, and the era of SEOs as real marketers is here. Search

The Ahrefs Blog

31.05.2025

Almost Half of Google Searches Are Branded. Here’s Why That Matters

Brand strength shapes how people search on Google—more than most marketers realize.

The Ahrefs Blog

27.05.2025

Generative Engines Are Breaking Web Analytics and Hurting Their Future

Search is moving from traditional search engines to generative engines, but traffic from many of these sites isn’t being tracked properly in analytics. It’s their fault, not yours.

The Ahrefs Blog

27.05.2025

AI Content Marketing 101: Strategies from Someone Who Lives It

Maybe AI will replace everyone's jobs someday. But right now, the real risk is not using it and falling behind everyone who is.

The Ahrefs Blog

27.05.2025

An Analysis of AI Overview Brand Visibility Factors (75K Brands Studied)

We analyzed 75,000 brands to see which search factors are most likely to influence brand mentions in AI Overviews. Here's what we found.

The Ahrefs Blog

23.05.2025

The SEO Bots That ~140 Million Websites Block the Most

We looked at ~140 million websites to see how often SEO bots were blocked.

The Ahrefs Blog

22.05.2025

The AI Bots That ~140 Million Websites Block the Most

We looked at ~140 million websites and our data shows that block rates for AI bots have increased significantly over the past year.

The Ahrefs Blog

22.05.2025

Google Made It So You Can't Track Clicks From AI Mode

Clicks to links in AI mode are not being recorded at all in Google Search Console, and they’re not sending a referrer value when you click.

The Ahrefs Blog

21.05.2025

LLMO Is in Its Black Hat Era

When SEO became a race to the bottom, we lost trust, quality, and creativity. Let’s not do it again with LLMs.

The Ahrefs Blog

20.05.2025

Insights From 55.8M AI Overviews Across 590M Searches—A Study by Ahrefs

In traditional Ahrefs fashion, I wanted to do the largest data study ever done on AIOs to see what we could learn and share with the marketing community.

The Ahrefs Blog

20.05.2025

74% of New Webpages Include AI Content (Study of 900k Pages)

We’re about to release our new AI content detector, so we decided to put it through its paces.

The Ahrefs Blog

17.05.2025

15 AEO Tools That Will Help You Optimize for LLMs

AI is reshaping search optimization—it's no longer just about ranking, but about earning visibility. Here are 15 AEO tools that can help.

home›The Ahrefs Blog›Marketing

The Ahrefs Blog - Marketing

Does Being Mentioned on High Traffic Pages Influence AI Mentions?

The 8 Best AI Detectors, Tested and Compared

How to Build a Website (Start to Finish, With Walkthroughs)

The Lean Guide to Product Research

AI Traffic Has Increased 9.7x in the Past Year

Domain-Level Link Metrics May Not Be Good Predictors of AI Search Mentions

The Expert-Reviewed Guide to Automotive SEO

AI Visitors Visit Fewer Pages and Bounce More Often Than Traditional Search Visitors

80+ Up-to-Date AI Statistics for 2025 (No Stale Sources)

My Exact 7-Step Framework for Brand SEO (With Templates)

Websites With More Organic Search Traffic Get Mentioned More in AI Search

Localization SEO That Works: 10 Real-World Lessons from 14 Markets

How to Do TikTok SEO: A Beginner-to-Pro Blueprint in 4 Weeks

AI Assistant Bias Revealed: Here’s Who Gets Favored & Who Gets Shunned in the New Era

Meet the New Web Crawlers: AI Bots Are Closing in on Search Engine Bots

AI Content Is 4.7x Cheaper Than Human Content [+ New Research Report]

The Great Decoupling (or Why Your Clicks Are Down and Impressions Up)

Websites Using AI Content Grow 5% Faster [+ New Research Report]

Welcome to Zero-Click Search. Please Leave Your Traffic at the Door.

Content Marketing Analytics, Without the Fluff

80% of Our AI Search Traffic Goes to Our Homepage, Product Pages, and Free Tools

Does AI Search Traffic Convert Better Than Traditional Search? For Ahrefs, Yes: 0.5% of Visitors Drove 12.1% of Signups

44 AI Marketing Statistics for 2025

86% of Top Mentioned Sources Are Not Shared Across ChatGPT, Perplexity, and AI Overviews

Marketers Using AI Publish 42% More Content [+ New Research Report]

The 10 Most Mentioned Domains for ChatGPT, Perplexity, and AI Overviews Across 78.6M Searches

What’s the Point of AI Detectors?

Google Is Stealing Your International Search Traffic With Automated Translations

Good SEO Plus Lazy Marketing Won’t Cut It Anymore

Almost Half of Google Searches Are Branded. Here’s Why That Matters

Generative Engines Are Breaking Web Analytics and Hurting Their Future

AI Content Marketing 101: Strategies from Someone Who Lives It

An Analysis of AI Overview Brand Visibility Factors (75K Brands Studied)

The SEO Bots That ~140 Million Websites Block the Most

The AI Bots That ~140 Million Websites Block the Most

Google Made It So You Can't Track Clicks From AI Mode

LLMO Is in Its Black Hat Era

Insights From 55.8M AI Overviews Across 590M Searches—A Study by Ahrefs

74% of New Webpages Include AI Content (Study of 900k Pages)

15 AEO Tools That Will Help You Optimize for LLMs

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