Search is moving from traditional search engines to generative engines, but traffic from many of these sites isn’t being tracked properly in analytics. It’s their fault, not yours.

The Ahrefs Blog

27.05.2025

AI Content Marketing 101: Strategies from Someone Who Lives It

Maybe AI will replace everyone's jobs someday. But right now, the real risk is not using it and falling behind everyone who is.

The Ahrefs Blog

23.05.2025

The SEO Bots That ~140 Million Websites Block the Most

We looked at ~140 million websites to see how often SEO bots were blocked.

The Ahrefs Blog

22.05.2025

Google Made It So You Can't Track Clicks From AI Mode

Clicks to links in AI mode are not being recorded at all in Google Search Console, and they’re not sending a referrer value when you click.

The Ahrefs Blog

22.05.2025

The AI Bots That ~140 Million Websites Block the Most

We looked at ~140 million websites and our data shows that block rates for AI bots have increased significantly over the past year.

The Ahrefs Blog

21.05.2025

LLMO Is in Its Black Hat Era

When SEO became a race to the bottom, we lost trust, quality, and creativity. Let’s not do it again with LLMs.

The Ahrefs Blog

20.05.2025

74% of New Webpages Include AI Content (Study of 900k Pages)

We’re about to release our new AI content detector, so we decided to put it through its paces.

The Ahrefs Blog

20.05.2025

Insights From 55.8M AI Overviews Across 590M Searches—A Study by Ahrefs

In traditional Ahrefs fashion, I wanted to do the largest data study ever done on AIOs to see what we could learn and share with the marketing community.

The Ahrefs Blog

17.05.2025

15 AEO Tools That Will Help You Optimize for LLMs

AI is reshaping search optimization—it's no longer just about ranking, but about earning visibility. Here are 15 AEO tools that can help.

The Ahrefs Blog

16.05.2025

How Long Does It Take to Rank in Google? And How Old Are Top Ranking Pages?

Back in 2017, we ran a study to answer an important question: How old are the top-ranking pages in Google? In 2025, the data looks very different.

The Ahrefs Blog

16.05.2025

Best PPC Tools: My 9 Top Picks Under $300

These tools cover everything from automation, keyword research to click fraud prevention and landing page building—perfect for marketers on a budget.

The Ahrefs Blog

15.05.2025

Top 40 Fastest-Growing Cybersecurity Companies

Here are the top 40 fastest-growing cybersecurity companies found using Ahrefs' website growth data. Over 4,300 companies were analyzed, check out those that made it to the top in this post.

The Ahrefs Blog

15.05.2025

Top 50 Fastest-Growing EdTech Companies

Here are the top 50 fastest-growing EdTech companies found using Ahrefs' website growth data. Over 1,800 companies were analyzed, check out those that made it to the top in this post.

The Ahrefs Blog

14.05.2025

The B.R.E.W. Framework: How We Decide Which Marketing Ideas to Pursue

Struggling to decide which marketing ideas deserve your resources? Use our B.R.E.W. framework to strategically evaluate and prioritize marketing initiatives.

The Ahrefs Blog

14.05.2025

AI Overviews Have Doubled (25M AIOs Analyzed)

We analyzed 25M AI Overviews in the US and found that AI overviews have more than doubled since Google’s March Core Update.

The Ahrefs Blog

08.05.2025

PPC Keyword Research for Google Ads: A First-Timer’s Guide

Learn how to do PPC keyword research for Google Ads—from finding low-cost, high-intent keywords to analyzing competitors and preparing your first campaign.

The Ahrefs Blog

08.05.2025

Share of Search: How to Calculate, Use, And Improve It

Learn how to calculate, use, and improve Share of Search (SoS)—a powerful early signal of brand demand based on search behavior.

The Ahrefs Blog

01.05.2025

Semantic SEO: The Advanced Skill Most SEOs Pretend to Understand

It’s not a different type of SEO. You don’t need to do wildly different things. Rather, it’s a mental model that advances: The way you think about SEO

The Ahrefs Blog

29.04.2025

How to Do an Actually Useful PPC Competitive Analysis Using AI

Learn how to run a fast and effective PPC competitive analysis using Ahrefs and AI tools like ChatGPT.

The Ahrefs Blog

24.04.2025

The Long-Form Content Illusion: Why Longer Content Isn't Better

Does long form content really work, or are marketers just chasing word count? Discover the truth behind the hype, and when long form actually drives results.

The Ahrefs Blog

23.04.2025

What Is llms.txt, and Should You Care About It?

Developers and marketers are being told to add special files to their sites to help LLMs "understand" their content. But does it do anything?

The Ahrefs Blog

18.04.2025

AI Overviews Reduce Clicks by 34.5%

Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research.

The Ahrefs Blog

18.04.2025

How I Built a Brand Awareness Dashboard in Looker Studio

I created a live, auto-updating dashboard of Ahrefs' organic brand performance. Here's how you can replicate this for your own brand.

The Ahrefs Blog

17.04.2025

How to Rank for a Keyword (8 Steps)

Trying to rank for a keyword? This no-fluff guide walks you through picking the right one, creating awesome content, and making Google (and your readers) love it—step by step.

The Ahrefs Blog

15.04.2025

LLMs Don’t Reward Originality, They Flatten It

In the age of AI-driven search, originality is not the boon we think it is. It might even be a liability… or, at best, a long game with no guarantees.

The Ahrefs Blog

09.04.2025

5 Smart Ways to Spy On Your Competitors’ Ads

Think spying on competitors' ads means copying them? Think again. These 5 clever strategies reveal what’s working so you can outsmart, not imitate.

The Ahrefs Blog

08.04.2025

GEO, LLMO, AEO… It’s All Just SEO

Improving visibility in LLMs requires a unique set of skills and abilities. Those skills and abilities are called "SEO".

The Ahrefs Blog

05.04.2025

How to Track and Analyze Your AI Traffic

AI is already a pretty formidable new growth channel. Here’s how to track your AI traffic in GA4 and Ahrefs Web Analytics.

The Ahrefs Blog

01.04.2025

SEO for Financial Services: How to Build Trust and Rank Higher in 2025

Learn how to build trust, ensure compliance, and boost your rankings in Google in the process—straight from finance SEO experts.

The Ahrefs Blog

01.04.2025

An Insider’s Guide to Event Sponsorships (From a Company That Spent $500K)

Everything you need to know on how to get sponsors for your event (from our personal experience sponsoring many of them.)

The Ahrefs Blog

27.03.2025

AI Makes Up 0.1% of Traffic, but Clicks Aren’t Everything

AI drives significant brand awareness, creates more informed audiences, and delivers more qualified leads—but it’s not just about traffic.

The Ahrefs Blog

26.03.2025

Python for SEO, Explained for Beginners

Python can automate tons of SEO busywork, and thanks to tools like ChatGPT and Google Colab, it’s never been easier to get started.

The Ahrefs Blog

26.03.2025

Google Is Looking Out for #1. It’s Time You Do, Too

From hoarding top search real estate, to swiping our IP to fuel its billion-dollar AI—Google is looking out for #1. It's time we do the same.

The Ahrefs Blog

22.03.2025

13 Technical Marketing Skills You Can Learn (Even If You’re Not Technical)

Learn how to turn your creative marketing ideas into concrete reality with these very fun, very accessible, technical skills for marketers.

The Ahrefs Blog

22.03.2025

How to Create Quality Content (Follow Our 5-Level Framework)

Each level represents a different kind of investment, skill set, and potential impact on your marketing goals.

The Ahrefs Blog

22.03.2025

My Favorite Wayback Machine Alternatives

The best tools for archiving content, diffchecking page versions, and tracking down dead (or deleted) pages.

The Ahrefs Blog

22.03.2025

Search Engine Ads Explained in 10 Minutes (with Expert Tips)

Curious about search ads? This guide breaks down how they work, when they’re worth it, and expert tips to avoid costly mistakes.

The Ahrefs Blog

20.03.2025

The 7 Phases of the Search Demand Lifecycle: Going Beyond Search Volume

Every keyword follows a lifecycle moving through 7 distinct phases. Understand these phases and spot emerging opportunities before your competitors do.

home›The Ahrefs Blog›Marketing

The Ahrefs Blog - Marketing

Almost Half of Google Searches Are Branded. Here’s Why That Matters

An Analysis of AI Overview Brand Visibility Factors (75K Brands Studied)

Generative Engines Are Breaking Web Analytics and Hurting Their Future

AI Content Marketing 101: Strategies from Someone Who Lives It

The SEO Bots That ~140 Million Websites Block the Most

Google Made It So You Can't Track Clicks From AI Mode

The AI Bots That ~140 Million Websites Block the Most

LLMO Is in Its Black Hat Era

74% of New Webpages Include AI Content (Study of 900k Pages)

Insights From 55.8M AI Overviews Across 590M Searches—A Study by Ahrefs

15 AEO Tools That Will Help You Optimize for LLMs

How Long Does It Take to Rank in Google? And How Old Are Top Ranking Pages?

Best PPC Tools: My 9 Top Picks Under $300

Top 40 Fastest-Growing Cybersecurity Companies

Top 50 Fastest-Growing EdTech Companies

The B.R.E.W. Framework: How We Decide Which Marketing Ideas to Pursue

AI Overviews Have Doubled (25M AIOs Analyzed)

PPC Keyword Research for Google Ads: A First-Timer’s Guide

Share of Search: How to Calculate, Use, And Improve It

Semantic SEO: The Advanced Skill Most SEOs Pretend to Understand

How to Do an Actually Useful PPC Competitive Analysis Using AI

The Long-Form Content Illusion: Why Longer Content Isn't Better

What Is llms.txt, and Should You Care About It?

AI Overviews Reduce Clicks by 34.5%

How I Built a Brand Awareness Dashboard in Looker Studio

How to Rank for a Keyword (8 Steps)

LLMs Don’t Reward Originality, They Flatten It

5 Smart Ways to Spy On Your Competitors’ Ads

GEO, LLMO, AEO… It’s All Just SEO

How to Track and Analyze Your AI Traffic

SEO for Financial Services: How to Build Trust and Rank Higher in 2025

An Insider’s Guide to Event Sponsorships (From a Company That Spent $500K)

AI Makes Up 0.1% of Traffic, but Clicks Aren’t Everything

Python for SEO, Explained for Beginners

Google Is Looking Out for #1. It’s Time You Do, Too

13 Technical Marketing Skills You Can Learn (Even If You’re Not Technical)

How to Create Quality Content (Follow Our 5-Level Framework)

My Favorite Wayback Machine Alternatives

Search Engine Ads Explained in 10 Minutes (with Expert Tips)

The 7 Phases of the Search Demand Lifecycle: Going Beyond Search Volume

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