Download the ultimate checklist with 82 actionable SEO and AI search tasks. Boost rankings, future-proof your strategy, and stay ahead in tomorrow's search landscape.

The Ahrefs Blog

08.10.2025

I Asked 20+ Marketers for the Best Marketing Newsletters. Here’s 10 They Recommended

We asked 20+ marketers in the trenches to recommend their favorite marketing newsletters. These are the newsletters they suggested.

The Ahrefs Blog

08.10.2025

12 Best Marketing Podcasts in 2024

From Neil Patel's Marketing School to Seth Godin's Akimbo, here's what made our list of top marketing podcasts for marketers of all levels.

The Ahrefs Blog

04.10.2025

The 11 Best Marketing Insights from the Ahrefs Podcast

Discover the best insights from 70+ episodes of the Ahrefs Podcast, featuring Mark Schaefer, Emily Kramer, Peep Laja, Neil Patel, and more.

The Ahrefs Blog

04.10.2025

How to Audit Brand Mentions for Modern SEO

Discover how to audit brand mentions across the web to correct misinformation, reclaim lost links and find outreach opportunities.

The Ahrefs Blog

28.09.2025

How to Monitor and Win Brand Mentions in AI Answers

AI is already shaping how people see your brand. Learn how to monitor and influence AI-driven mentions to win customers and protect reputation.

The Ahrefs Blog

26.09.2025

The 50 Best PR Pitching Opportunities in ChatGPT

We analyzed our Brand Radar database of 9.6 million ChatGPT queries. Here are the most visible, pitch-worthy publishers in ChatGPT responses.

The Ahrefs Blog

24.09.2025

AI-Generated Content 101 for Marketers and Creators

Best practices, top tool recommendations, crucial consumer data, and all the platform-specific rules you need to know.

The Ahrefs Blog

23.09.2025

I Wouldn’t Hire a Content Engineer, and You Shouldn’t Either

I think the "content engineer" is the wrong skill set for the future of marketing. Here's why.

The Ahrefs Blog

23.09.2025

UX and SEO: A Guide for Winning the Searcher, Not Just the SERP

Here’s everything you need to know about merging UX and SEO to win over searchers, and the algorithms and models that use their interactions as a data source.

The Ahrefs Blog

20.09.2025

LLM Visibility: What It Is and How to Optimize for It

If your brand isn't appearing in ChatGPT, Claude, or AI search results, you're missing customers. Learn 7 proven tactics to boost LLM visibility now.

The Ahrefs Blog

17.09.2025

The Complete AI Visibility Guide for SEOs, Marketers, and Site Owners

AI visibility is just beginning—most brands aren’t tracking or optimizing for it yet. Learn how to build early momentum.

The Ahrefs Blog

16.09.2025

10 Ways to Use Ahrefs’ Brand Radar to Grow AI Visibility

Discover exactly how our team uses Brand Radar for AI Search. This post covers our favorite use cases and actionable workflows you can start with today.

The Ahrefs Blog

13.09.2025

You Can't Track AI Like Traditional Search. Here's What to Do Instead.

Traditional search tracking doesn’t work in AI. Here’s what to do instead: 6 rules for monitoring your brand in AI search.

The Ahrefs Blog

11.09.2025

SEO vs. GEO: 5 Key Differences Despite the Similarities

Confused about SEO vs. GEO? Learn the 5 key differences and why you now need both to connect with customers.

The Ahrefs Blog

11.09.2025

100 Most Cited Domains in ChatGPT

The top cited domains in ChatGPT are Reddit, Wikipedia, Amazon, Forbes, and Business Insider

The Ahrefs Blog

04.09.2025

ChatGPT May Scrape Google, but the Results Don’t Match

ChatGPT is scraping Google’s results. But our data shows the citations don’t match as closely as you’d expect.

The Ahrefs Blog

04.09.2025

100 Most Cited Domains in Google’s AI Mode

The top 5 most cited domains in Google's AI Mode are Wikipedia, YouTube, Google’s blog, Reddit, and Google.

The Ahrefs Blog

03.09.2025

What We Actually Know About Optimizing for LLM Search

The latest wave of experts claim to know the “secret” to AI visibility, but we’re all still figuring it out. Here's what know so far, based on ongoing research and experimentation.

The Ahrefs Blog

03.09.2025

New Study: How Often Do AI Assistants Hallucinate Links? (16 Million URLs Studied)

Tl;dr—AI assistants send visitors to 404 pages 2.87x more often than Google Search. ChatGPT is the greatest offender.

The Ahrefs Blog

02.09.2025

Answer Engine Optimization: How to Win in AI-Powered Search

Learn what answer engine optimization (AEO) is, why it matters, and how to get cited in AI answers. Build visibility in Google’s AI Overviews & beyond.

The Ahrefs Blog

02.09.2025

Google AI Mode: All You Need to Know

Google’s AI Mode is transforming search into a conversational experience powered by Gemini 2.5. Learn how it works, its impact on SEO, adoption trends, and strategies to optimize your brand for AI-powered search.

The Ahrefs Blog

02.09.2025

81 AI SEO Statistics for 2025 (Fresh and Original Data)

Discover 81+ AI SEO statistics from our latest data studies. This list is updated monthly to keep it fresh.

The Ahrefs Blog

25.08.2025

Is ChatGPT Really Powered by Google? 118,931 Fan-Out Queries Analyzed

ChatGPT's search results rarely match Google rankings.

The Ahrefs Blog

25.08.2025

The Genius Marketing Strategy in Ryan Trahan's 50 States Challenge

Lectric spent $100K for $7M worth of brand awareness. Here's what happened, how their campaign worked, and why it matters.

The Ahrefs Blog

25.08.2025

Generative Engine Optimization: Growth Strategies and Metrics For the AI Era

SEO still matters, but AI is the new front door. Learn how to grow brand presence inside ChatGPT, AI Overviews, and beyond.

The Ahrefs Blog

25.08.2025

Search Everywhere Optimization: 5 Places to Optimize Beyond Google

Your audience isn’t just searching on Google. Learn how to get found on TikTok, Reddit, YouTube, Pinterest, and AI assistants.

The Ahrefs Blog

25.08.2025

SEO “Chunk Optimization” is Overrated

Across LinkedIn threads and AI‑SEO guides, the promise is the same: format your content into perfect “chunks” and you’ll get chosen for Google’s AI

The Ahrefs Blog

12.08.2025

Only 12% of AI Cited URLs Rank in Google's Top 10 for the Original Prompt

We analyzed four AI assistants—ChatGPT, Gemini, Copilot, and Perplexity—to measure how often the URLs they cite or reference overlap with what Google or Bing ranks for the same query.

The Ahrefs Blog

12.08.2025

The Great Diversification: How 8 Companies Are Evolving Their SEO Strategies

AI search features are stealing clicks. Here are 5 ways brands are diversifying to reclaim lost traffic and revenue.

The Ahrefs Blog

12.08.2025

How to Detect AI-Generated Content

Here’s how to approach AI detection effectively, the limitations you need to understand, and a better way to get more useful results.

The Ahrefs Blog

08.08.2025

My Complete AI Content Process for Ahrefs

Here’s the complete process I use to publish high-quality AI content on the Ahrefs blog.

The Ahrefs Blog

01.08.2025

How to Track Website Metrics With One Free, Privacy-Friendly Tool

Track the website metrics that actually drive growth—using one free tool designed for simplicity, privacy, and real results.

The Ahrefs Blog

30.07.2025

New Study: AI Assistants Prefer to Cite “Fresher” Content (17 Million Citations Analyzed)

Can updating content improve your visibility in AI assistants? We analyzed 17 million citations across 7 AI search platforms to find out.

The Ahrefs Blog

29.07.2025

76% of AI Overview Citations Pull From Top 10 Pages

We studied 1.9M citations from 1M AI Overviews to find out how much AI presence aligns with search visibility.

The Ahrefs Blog

29.07.2025

8.64% of AI Overviews Appear Outside Position #1 (And as Low as Position #6)

How often do AI Overviews show in different SERP positions? We analyzed 10M SERPs with AI Overviews to find out.

The Ahrefs Blog

29.07.2025

Goodbye, Featured Snippets: How SERP Features Have Evolved in the AI Era

We analyzed 1,000,000 SERPs to see how the presence of different SERP features has changed since the start of the year.

The Ahrefs Blog

29.07.2025

Google's Free SEO Tools, Explained

Google provides a solid set of free SEO tools. From simple keyword research to performance tracking, you can stitch together a full workflow without spending a dime.

The Ahrefs Blog

29.07.2025

Google Thinks AI Mode Is Good for Users, but the Content Isn’t Good Enough to Rank in Google

I set up some tests over a month ago to see if Google would rank content generated by Google AI Mode in the organic search results. Spoiler: it did not rank.

home›The Ahrefs Blog›Marketing

The Ahrefs Blog - Marketing

15 Ahrefs MCP Use Cases for SEOs & Digital Marketers

The Ultimate 82-Point Checklist for SEO & AI Visibility

I Asked 20+ Marketers for the Best Marketing Newsletters. Here’s 10 They Recommended

12 Best Marketing Podcasts in 2024

The 11 Best Marketing Insights from the Ahrefs Podcast

How to Audit Brand Mentions for Modern SEO

How to Monitor and Win Brand Mentions in AI Answers

The 50 Best PR Pitching Opportunities in ChatGPT

AI-Generated Content 101 for Marketers and Creators

I Wouldn’t Hire a Content Engineer, and You Shouldn’t Either

UX and SEO: A Guide for Winning the Searcher, Not Just the SERP

LLM Visibility: What It Is and How to Optimize for It

The Complete AI Visibility Guide for SEOs, Marketers, and Site Owners

10 Ways to Use Ahrefs’ Brand Radar to Grow AI Visibility

You Can't Track AI Like Traditional Search. Here's What to Do Instead.

SEO vs. GEO: 5 Key Differences Despite the Similarities

100 Most Cited Domains in ChatGPT

ChatGPT May Scrape Google, but the Results Don’t Match

100 Most Cited Domains in Google’s AI Mode

What We Actually Know About Optimizing for LLM Search

New Study: How Often Do AI Assistants Hallucinate Links? (16 Million URLs Studied)

Answer Engine Optimization: How to Win in AI-Powered Search

Google AI Mode: All You Need to Know

81 AI SEO Statistics for 2025 (Fresh and Original Data)

Is ChatGPT Really Powered by Google? 118,931 Fan-Out Queries Analyzed

The Genius Marketing Strategy in Ryan Trahan's 50 States Challenge

Generative Engine Optimization: Growth Strategies and Metrics For the AI Era

Search Everywhere Optimization: 5 Places to Optimize Beyond Google

SEO “Chunk Optimization” is Overrated

Only 12% of AI Cited URLs Rank in Google's Top 10 for the Original Prompt

The Great Diversification: How 8 Companies Are Evolving Their SEO Strategies

How to Detect AI-Generated Content

My Complete AI Content Process for Ahrefs

How to Track Website Metrics With One Free, Privacy-Friendly Tool

New Study: AI Assistants Prefer to Cite “Fresher” Content (17 Million Citations Analyzed)

76% of AI Overview Citations Pull From Top 10 Pages

8.64% of AI Overviews Appear Outside Position #1 (And as Low as Position #6)

Goodbye, Featured Snippets: How SERP Features Have Evolved in the AI Era

Google's Free SEO Tools, Explained

Google Thinks AI Mode Is Good for Users, but the Content Isn’t Good Enough to Rank in Google

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