Search is moving from traditional search engines to generative engines, but traffic from many of these sites isn’t being tracked properly in analytics. It’s their fault, not yours.

The Ahrefs Blog

27.05.2025

An Analysis of AI Overview Brand Visibility Factors (75K Brands Studied)

We analyzed 75,000 brands to see which search factors are most likely to influence brand mentions in AI Overviews. Here's what we found.

The Ahrefs Blog

27.05.2025

AI Content Marketing 101: Strategies from Someone Who Lives It

Maybe AI will replace everyone's jobs someday. But right now, the real risk is not using it and falling behind everyone who is.

The Ahrefs Blog

31.05.2025

Almost Half of Google Searches Are Branded. Here’s Why That Matters

Brand strength shapes how people search on Google—more than most marketers realize.

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The Ahrefs Blog

Marketing

Generative Engines Are Breaking Web Analytics and Hurting Their Future

An Analysis of AI Overview Brand Visibility Factors (75K Brands Studied)

AI Content Marketing 101: Strategies from Someone Who Lives It

Almost Half of Google Searches Are Branded. Here’s Why That Matters

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