It’s not a different type of SEO. You don’t need to do wildly different things. Rather, it’s a mental model that advances: The way you think about SEO

The Ahrefs Blog

08.05.2025

PPC Keyword Research for Google Ads: A First-Timer’s Guide

Learn how to do PPC keyword research for Google Ads—from finding low-cost, high-intent keywords to analyzing competitors and preparing your first campaign.

The Ahrefs Blog

08.05.2025

Share of Search: How to Calculate, Use, And Improve It

Learn how to calculate, use, and improve Share of Search (SoS)—a powerful early signal of brand demand based on search behavior.

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The Ahrefs Blog

Marketing

How to Do an Actually Useful PPC Competitive Analysis Using AI

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PPC Keyword Research for Google Ads: A First-Timer’s Guide

Share of Search: How to Calculate, Use, And Improve It

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