In today's crowded global marketplace, how can Greek businesses truly stand out and connect with consumers? The key just might lie in embracing the rich, authentic Greek identity, which blends history, food, and hospitality. Greek identity is much more than iconic ruins and stunning islands. I would describe it as…

The Branding Journal

16.06.2025

Mascots in B2B: The Secret Weapon You’re Probably Ignoring - The Branding Journal

When I think of mascots, I think of Japan, sports teams, Smokey the Bear, and Clippy. But if you’ve been paying attention, you’ll notice they’ve been quietly infiltrating the world of B2B. And the results are better than you think. From Salesforce’s Astro to Mailchimp’s Freddie, B2B companies are embracing…

The Branding Journal

23.06.2025

5 Ways Brands Can Adopt Reusable Packaging Solutions - The Branding Journal

Discover how reusable packaging can enhance brand strategy, reduce waste, and promote sustainability for a positive brand image.

The Branding Journal

30.06.2025

Why Timeless Brands Win in a World Addicted to Now - The Branding Journal

How do brands stay meaningful in a world addicted to now? It’s not a rhetorical question. It’s the reality CMOs face every day. We’re living in a culture that prizes immediacy above all else. TikTok trends rise and collapse within days. Cultural memes consume the internet by lunchtime and are…

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The Branding Journal

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The Power of Authentic Greek Identity: How Greek Brands Can Stand Out Globally - The Branding Journal

Mascots in B2B: The Secret Weapon You’re Probably Ignoring - The Branding Journal

5 Ways Brands Can Adopt Reusable Packaging Solutions - The Branding Journal

Why Timeless Brands Win in a World Addicted to Now - The Branding Journal

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