Every day, we make around 35.000 decisions, of which nearly 95% are subconscious and around 5% conscious, each guided by how we feel. In branding, emotions play a central role too, just as they do in all our daily activities. A brand connects with people by creating personalized experiences that…

The Branding Journal

16.12.2024

7 Essential Emotions That Drive Brand Loyalty - The Branding Journal

Do you want to increase brand loyalty for your brand? Start by cultivating these emotions ethically within your audiences.

The Branding Journal

18.12.2024

How to Build a Brand: A Complete Step-by-Step Guide For Marketers & Entrepreneurs - The Branding Journal

Do you want to build a memorable brand but need help figuring out where to start? You're in the right place. Here's a step-by-step methodology that is easy to follow.

The Branding Journal

20.12.2024

From Apple to Etsy: 5 Holiday Campaigns That Show A Focus On Deeper Human Needs - The Branding Journal

Discover how top brands use holiday ads to build deeper, value-based connections with their audiences.

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The Branding Journal

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Personality-Based Branding: Connecting with Introverts, Ambiverts, and Extroverts - The Branding Journal

7 Essential Emotions That Drive Brand Loyalty - The Branding Journal

How to Build a Brand: A Complete Step-by-Step Guide For Marketers & Entrepreneurs - The Branding Journal

From Apple to Etsy: 5 Holiday Campaigns That Show A Focus On Deeper Human Needs - The Branding Journal

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