Cracker Barrel's Rebrand Sparks Backlash: When Nostalgia Meets Modernization - The Branding Journal
The rebranding of Cracker Barrel has been making headlines for the past few days and is widely criticized on social media. The company's $700 million overhaul, which includes a new logo and restaurant redesigns, has left many people wondering if modernization is worth the cost of lost heritage. Here's what…