Learn how to enhance brand awareness, recognition, and recall with key theoretical insights and practical strategies to make your brand unforgettable.

The Branding Journal

09.06.2025

The Power of Authentic Greek Identity: How Greek Brands Can Stand Out Globally - The Branding Journal

In today's crowded global marketplace, how can Greek businesses truly stand out and connect with consumers? The key just might lie in embracing the rich, authentic Greek identity, which blends history, food, and hospitality. Greek identity is much more than iconic ruins and stunning islands. I would describe it as…

The Branding Journal

16.06.2025

Mascots in B2B: The Secret Weapon You’re Probably Ignoring - The Branding Journal

When I think of mascots, I think of Japan, sports teams, Smokey the Bear, and Clippy. But if you’ve been paying attention, you’ll notice they’ve been quietly infiltrating the world of B2B. And the results are better than you think. From Salesforce’s Astro to Mailchimp’s Freddie, B2B companies are embracing…

The Branding Journal

23.06.2025

5 Ways Brands Can Adopt Reusable Packaging Solutions - The Branding Journal

Discover how reusable packaging can enhance brand strategy, reduce waste, and promote sustainability for a positive brand image.

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The Branding Journal

Marketing

A Complete Guide To Brand Awareness, From Theory to Practice - The Branding Journal

The Power of Authentic Greek Identity: How Greek Brands Can Stand Out Globally - The Branding Journal

Mascots in B2B: The Secret Weapon You’re Probably Ignoring - The Branding Journal

5 Ways Brands Can Adopt Reusable Packaging Solutions - The Branding Journal

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