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The Financial Brand - Career

19 | Follower

The Financial Brand

22.11.2024

How Two CUs Empowered Employees to be Market Ambassadors

Here’s our experience as marketing leaders navigating the risks and opportunities that come with managing our brand.

The Financial Brand

21.11.2024

Fed's Waller Favors Private Sector Payments Dominance

Federal Reserve's Governor Waller talks private versus public payments roles and why CBDCs won't fly — but regulated stablecoins could.

The Financial Brand

21.11.2024

What Bank Marketers Must Know About the CFPB's New Rule

The CFPB's push for customer data portability may accelerate banks' growing problem. Retention requires a concerted focus on personalization.

The Financial Brand

20.11.2024

Why Starbucks and Walmart are Banking's Real Competition

Is Starbucks a bank? Is Walmart? To millions of consumers, the answer is increasingly "yes". Traditional banks must respond.

The Financial Brand

20.11.2024

How to Know What Bank Customers Need Before They Do

Anticipating customers' needs, not just responding to them, is the key to delivering convenience and building trust.

The Financial Brand

19.11.2024

Citizens Bank Sharpens Mobile Banking App

CiZi’ virtual assistant is one of the regional bank’s efforts to make digital channels more relevant to busy consumers’ needs.

The Financial Brand

19.11.2024

Banks Show Stability as Industry Prepares for Policy Changes

Bank ratings have stabilized with 80% showing stable outlooks, as institutions focus on interest rate management.

The Financial Brand

16.11.2024

What's the Current State of Chatbots in Mobile Banking?

There are many compelling benefits to AI chatbot integration — but banks have work to do to articulate them to skeptical customers.

The Financial Brand

16.11.2024

Banks Can't Wait to Develop Wealth Management Initiatives

Banks face a critical pivot point as new data shows traditional deposits soar while wealth management potential remains untapped.

The Financial Brand

15.11.2024

Women Fintech CMOs Cite Trends Driving Strategic Growth

82% of CMOs plan to increase their budgets, with the remaining 18% maintaining current levels — none reported plans to decrease spending,

The Financial Brand

15.11.2024

Chase AI Chief Offers a Glimpse of Megabank's Strategy

Chase AI chief Teresa Heitsenrether details how the bank implements GenAI and why deep data is the deciding competitive edge.

The Financial Brand

14.11.2024

Why Gen Z is More Likely to Open Savings Accounts

Gen Z is emerging as a savings-savvy financial powerhouse. What factors are influencing their decision-making processes?

The Financial Brand

14.11.2024

Inside Klarna’s Giant Bet on AI

Doubling down on its initial successes, Klarna is racing to further weave generative AI into its operations as it readies its U.S. IPO.

The Financial Brand

13.11.2024

Marketing Bank Innovation: Berkshire’s Digital Platform Story

Berkshire launched its digital platform in months, blending fintech innovation with community banking values, and exceeding growth targets.

The Financial Brand

12.11.2024

How to Improve Your Bank's Mobile App

Apps from U.S. Bank, BofA, Wells Fargo and USAA stand out for specific functions, but the category as a whole still lags customers' expectations.

The Financial Brand

12.11.2024

Banks Accelerate AI Deployment as Technology Matures

New research shows 91% of banks are actively deploying or assessing AI solutions, with significant investments planned in infrastructure.

The Financial Brand

09.11.2024

How Financial Websites Can Improve, Punch Above Their Weight

From TikTok to AI, modern banking websites must evolve. Learn how banks can transform their sites into powerful lead generators.

The Financial Brand

09.11.2024

CFPB's Open Banking Rule Sparks More Bank Resistance

A controversial rule, if it stands, could cost banking plenty and help its competition. But are there opportunities beneath the noise of battle?

The Financial Brand

08.11.2024

Brian Solis On New Thinking in AI-Driven World

Brian Solis explains how leaders move beyond simply automating existing processes to fundamentally reimagine business in an AI-driven world.

The Financial Brand

08.11.2024

High-Performing Credit Unions All Share This One Trait

Credit unions targeting loan growth in 2025 must master digital integration and embedded lending to meet consumers at their moment of need.

The Financial Brand

07.11.2024

What Do FDIC Examiners Think About AI? I Asked One

Five key takeaways from my recent meeting with a bank examiner can help you prepare for your own next agency conversation.

The Financial Brand

07.11.2024

Banks Should Rethink 'Every Company is a Software Company'

A decades-long focus on advanced digital technologies has distracted many leaders and diverted resources from core capabilities.

The Financial Brand

06.11.2024

Move Beyond Traditional Marketing for AI-Driven Personalization

Consumers expect contextual personalization across channels. Olly Downs from Curinos discusses the opportunities of direct engagement.

The Financial Brand

05.11.2024

Growing Platforms & Marketplaces Could Help Instant Payments

Marketplaces like Amazon and Walmart.com capture more and more consumer payments, but so are growing ranks of specialized vertical providers.

The Financial Brand

05.11.2024

What Will the Marketing Profession Look Like?

New research reveals marketing careers in flux: AI disruption, phantom jobs and remote work hit as salaries dip 3% year-over-year.

The Financial Brand

02.11.2024

Smaller Banks Move into Treasury Management Services

Getting started in treasury demands clear focus on business customers' needs and hiring the right people — often from other banks.

The Financial Brand

01.11.2024

Banks Want People to Take Security Seriously. Here’s How.

Trust is crucial for financial institutions, and they risk losing it if customers don’t take security seriously.

The Financial Brand

01.11.2024

The DOJ-Visa Suit: Does it Mean the End of Free Checking?

Could the DOJ‘s antitrust lawsuit against Visa end to no-fee checking? Or could it actually create greater opportunity in payments for banks?

The Financial Brand

31.10.2024

2025 Could See More Community Bank M&A, Says Fitch

More community banks seek mergers as rates fall, and a Trump win might speed deals. But divergence among regulators slows consolidation.

The Financial Brand

30.10.2024

5 Things to Consider Before Responding to Fed Rate Cuts

As Fed rate cuts begin, banks face a slew of risks. From rising delinquencies to deposit strategies, here's how to navigate it.

The Financial Brand

30.10.2024

How Banks Ensure Cash Availability in Wake of Natural Disasters

Banks are focusing on maintaining access to cash during crises, refining their business continuity plans, and diversifying cash reserves.

The Financial Brand

29.10.2024

How This Small Bank Tripled Loan Volume Using Smart Automation

D.L. Evans Bank’s journey from manual loan processing to instant decisioning highlights how community banks can modernize lending.

The Financial Brand

28.10.2024

5 Essentials from Regional Banks' Q3 Earnings Season

Digging deeper with Citizens Financial, Fifth Third, First Citizens and its SVB division, Huntington, M&T, Western Alliance and Zions.

The Financial Brand

28.10.2024

Four Big Ideas for Banks Looking to Drive Down Attrition

Learn how banks are fighting 15% annual customer churn with data-driven strategies, from smart onboarding to multichannel marketing.

The Financial Brand

26.10.2024

Who Are the AI Goliaths in Banking? There's a Growing Divide

Banks race to harness AI, but only some leaders emerge as financial sector embraces the AI revolution. Who's ahead in this high-stakes game?

The Financial Brand

25.10.2024

Integrating Digital Delivery, Human Connections to Boost Retention

Consumers are adamant that digital services and human attention are not alternatives. The winning customer experience combines both.

The Financial Brand

24.10.2024

Credit Card Debt Won't Be Solved by Rate and Fee Caps

Viewpoint: A temporary credit card rate cap plays to consumers, as does the blocked card late-fee limit from CFPB. But it's not that simple.

The Financial Brand

24.10.2024

2025 Strategies: Excelling at Basics & Striving for Digital Maturity

Digital banking success by 2030 will hinge on mastering basics that drive trust. Learn how data-first institutions are leading the charge.

The Financial Brand

23.10.2024

How Building Trust Has Become Paramount in Digital Banking Age

Despite best efforts, trust in financial institutions continues to erode. And more consumers are choosing to silently walk away.

The Financial Brand

23.10.2024

How Will Election 2024 Impact the Banking Business?

The political outcome may matter less than the musical chairs among regulators under any new administration.

home›The Financial Brand›Career

The Financial Brand - Career

How Two CUs Empowered Employees to be Market Ambassadors

Fed's Waller Favors Private Sector Payments Dominance

What Bank Marketers Must Know About the CFPB's New Rule

Why Starbucks and Walmart are Banking's Real Competition

How to Know What Bank Customers Need Before They Do

Citizens Bank Sharpens Mobile Banking App

Banks Show Stability as Industry Prepares for Policy Changes

What's the Current State of Chatbots in Mobile Banking?

Banks Can't Wait to Develop Wealth Management Initiatives

Women Fintech CMOs Cite Trends Driving Strategic Growth

Chase AI Chief Offers a Glimpse of Megabank's Strategy

Why Gen Z is More Likely to Open Savings Accounts

Inside Klarna’s Giant Bet on AI

Marketing Bank Innovation: Berkshire’s Digital Platform Story

How to Improve Your Bank's Mobile App

Banks Accelerate AI Deployment as Technology Matures

How Financial Websites Can Improve, Punch Above Their Weight

CFPB's Open Banking Rule Sparks More Bank Resistance

Brian Solis On New Thinking in AI-Driven World

High-Performing Credit Unions All Share This One Trait

What Do FDIC Examiners Think About AI? I Asked One

Banks Should Rethink 'Every Company is a Software Company'

Move Beyond Traditional Marketing for AI-Driven Personalization

Growing Platforms & Marketplaces Could Help Instant Payments

What Will the Marketing Profession Look Like?

Smaller Banks Move into Treasury Management Services

Banks Want People to Take Security Seriously. Here’s How.

The DOJ-Visa Suit: Does it Mean the End of Free Checking?

2025 Could See More Community Bank M&A, Says Fitch

5 Things to Consider Before Responding to Fed Rate Cuts

How Banks Ensure Cash Availability in Wake of Natural Disasters

How This Small Bank Tripled Loan Volume Using Smart Automation

5 Essentials from Regional Banks' Q3 Earnings Season

Four Big Ideas for Banks Looking to Drive Down Attrition

Who Are the AI Goliaths in Banking? There's a Growing Divide

Integrating Digital Delivery, Human Connections to Boost Retention

Credit Card Debt Won't Be Solved by Rate and Fee Caps

2025 Strategies: Excelling at Basics & Striving for Digital Maturity

How Building Trust Has Become Paramount in Digital Banking Age

How Will Election 2024 Impact the Banking Business?

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