Chase Media Solutions, now followed by Revolut's own effort on new media revenues, raise questions about privacy, personal data and what consumers will trade for them.

The Financial Brand

26.04.2024

Don't Let Open Banking Myths Destroy Innovation

Are these common misconceptions about open banking putting your bank on the wrong path? Or keeping your efforts in 'park'?

The Financial Brand

26.04.2024

What Do Consumers Really Know about Overdraft Fees?

Overdraft fees are a contentious issue in banking. The Fed Reserve Bank of New York surveyed consumers to see what they know.

The Financial Brand

25.04.2024

FinWise Sweats Small Stuff to Make BaaS Work

Attention to detail, being selective in new partners, and a shift to business-oriented fintechs are all part of the strategy.

The Financial Brand

25.04.2024

CFPB 1033: Open Banking Opportunities and Challenges

Experts from Mastercard, Sidley and i2c share insights on leveraging CFPB 1033 for open banking initiatives and seizing opportunities.

The Financial Brand

24.04.2024

On A High-Rate Plateau, Getting Personal Is Key To Deposits

Bankers face a Catch-22: Pay more to retain balances or pay less to maximize margins and risk shrinking your deposit base.

The Financial Brand

24.04.2024

Decline in Fintech Funding Creates New Opportunities for Banks

Less fintech funding flow gives banks the opportunity to mature their use of existing tech — and forge funding opportunities of their own.

The Financial Brand

23.04.2024

Mastercard/Visa Deal with Retailers Changes Credit Card Business

Settlement of a lawsuit that began in 2005 will shift the balance of power in how consumers pay merchants.

The Financial Brand

23.04.2024

Rushing to Apply AI to CRM Data May Lead to Setbacks

Poorly trained AI-driven CRM could lead to unchecked inaccuracies due to hallucinations and create unintended discriminatory behavior.

The Financial Brand

20.04.2024

Credit Cards Buoy Big Banks with Loan Growth

Credit card lending boosts big banks' loan growth as consumer spending normalizes post-pandemic. What does this entail?

The Financial Brand

20.04.2024

Can Banks Reduce Small Business Racial Disparities?

Small businesses led by underrepresented demographic groups exhibit slower and less growth than those led by white owners.

The Financial Brand

19.04.2024

Banks Have A Major Edge Over Credit Unions: How to Catch Up

With the lines blurring between the benefits of credit unions vs. banks, how can credit unions become more digitally competitive?

The Financial Brand

18.04.2024

Optimizing Landing Pages with AI and Advanced Analytics

A proven three-step framework for building landing page experiences that engage and convert using AI-led tools and insights.

The Financial Brand

18.04.2024

Bank Marketers Must Fight Budget Cuts Year 'Round

Facing the budget ax? These 6 strategies can save your bucks. Plus 5 responses to common objections to marketing budgets.

The Financial Brand

17.04.2024

Fintechs' New Tricks vs. Banks' Classic Clout: Who Wins?

Sleek fintech apps attract new customers, but traditional banks offer stability. Who will win the battle for long-term consumer loyalty?

The Financial Brand

17.04.2024

Growth Marketing After CMO firings at Wells Fargo, BofA

The evolution of the CMO is a sign of a new era in executive thinking that's blending sales, product and finance.

The Financial Brand

16.04.2024

Is AI Persuasive in Bank Marketing?

GenAI is a powerful and persuasive tool banks can use for marketing at scale. Taking a strategic, human-centered approach is critical.

The Financial Brand

16.04.2024

Banks Can Stop Losing Accounts with Some Simple Fixes

Dissatisfaction with banks could hike attrition in 2024. The solutions begin with simple behavioral adjustments in branches and call centers.

The Financial Brand

13.04.2024

New Bank Email Rules: Marketers, Authenticate or Get Trashed

Email authentication is now mandatory in 2024. Comply with new identity verification requirements or face a deliverability headache.

The Financial Brand

13.04.2024

How Bankers Can Master Relationship Building on LinkedIn

Building new professional connections can be a challenge, but a manageable 15-minute daily strategy on LinkedIn helps bankers become known.

The Financial Brand

12.04.2024

Major Banks Mobile Apps Beef Up Payments Functions

Major brands like U.S. Bank, Bank of America and Chase amp up payments capabilities in mobile apps, raising the bar for all providers.

The Financial Brand

11.04.2024

Chase's Dimon Praises AI and Cloud, Criticizes Social Media

In his annual management letter, JPMorgan Chase chairman and chief executive analyzes the impact of three key technologies.

The Financial Brand

11.04.2024

Gen Zers Aren't Going to College. Here’s What That Means for Banks.

Gen Zers are pursuing non traditional career paths. This could mean big changes for banks and credit unions.

The Financial Brand

11.04.2024

Brazil's Pix Instant Payments Has Lessons for FedNow in U.S.

Pix instant payments accelerated way beyond credit and debit in 2023. Growing popularity for digital wallets could give FedNow an opening.

The Financial Brand

10.04.2024

Chase Turns to First-Party Data As Third-Party Cookies Crumble

Chase's new Media Solutions advertising platform is timed to meet marketers' thirst for targeted opportunities powered by first-party data.

The Financial Brand

09.04.2024

How Bank of America Melded Five Apps into One

Blending five BofA and Merrill apps into one with common functionalities was a step-by-step project that took years.

The Financial Brand

09.04.2024

How Will Consumerization Change Commercial Banking?

Two experts share their expertise on trends, challenges and opportunities shaping the future of business banking for community institutions.

The Financial Brand

09.04.2024

How Regulations Should Evolve to Keep Up Banking Industry

A handful of new changes in revenue models for the banking industry may call for new liquidity regulations.

The Financial Brand

06.04.2024

What Are the Top Banks and Credit Unions Using Social Media?

The top 100 banks and credit unions on Facebook, Twitter, YouTube and Instagram, ranked by the most likes, followers and video views.

The Financial Brand

06.04.2024

Why Blackrock Is 'Transitioning' Socially Responsible Strategies

Following backlash, the asset manager has rebranded ESG investing to "transition investing." Does that mean ESG is now a dirty word?

home›The Financial Brand›Career

The Financial Brand - Career

Who Uses Online Banking Anymore?

Hoodies & Suits: Solving the Fintech-Bank Culture Clash

The Financial Brand's Banking People Moves: April 2024

Is 'Headless Banking' the Next Evolution of BaaS?

Should Banks Give Plastic Cards to Digital Gen Z?

High Interest Rates Shrink Small Businesses’ Appetite for Credit

Credit Union Buyouts of Banks Surge: Here’s How to Navigate It

How Financial Wellness Changes Deposit Competition

Customer Satisfaction Is Tricky: Alternatives To Net Promoter Score

How Amex Keeps Millennials and Gen Z in its Digital Sights

Banks and Fintechs Chase Retail Media Revenue

Don't Let Open Banking Myths Destroy Innovation

What Do Consumers Really Know about Overdraft Fees?

FinWise Sweats Small Stuff to Make BaaS Work

CFPB 1033: Open Banking Opportunities and Challenges

On A High-Rate Plateau, Getting Personal Is Key To Deposits

Decline in Fintech Funding Creates New Opportunities for Banks

Mastercard/Visa Deal with Retailers Changes Credit Card Business

Rushing to Apply AI to CRM Data May Lead to Setbacks

Credit Cards Buoy Big Banks with Loan Growth

Can Banks Reduce Small Business Racial Disparities?

Banks Have A Major Edge Over Credit Unions: How to Catch Up

Optimizing Landing Pages with AI and Advanced Analytics

Bank Marketers Must Fight Budget Cuts Year 'Round

Fintechs' New Tricks vs. Banks' Classic Clout: Who Wins?

Growth Marketing After CMO firings at Wells Fargo, BofA

Is AI Persuasive in Bank Marketing?

Banks Can Stop Losing Accounts with Some Simple Fixes

New Bank Email Rules: Marketers, Authenticate or Get Trashed

How Bankers Can Master Relationship Building on LinkedIn

Major Banks Mobile Apps Beef Up Payments Functions

Chase's Dimon Praises AI and Cloud, Criticizes Social Media

Gen Zers Aren't Going to College. Here’s What That Means for Banks.

Brazil's Pix Instant Payments Has Lessons for FedNow in U.S.

Chase Turns to First-Party Data As Third-Party Cookies Crumble

How Bank of America Melded Five Apps into One

How Will Consumerization Change Commercial Banking?

How Regulations Should Evolve to Keep Up Banking Industry

What Are the Top Banks and Credit Unions Using Social Media?

Why Blackrock Is 'Transitioning' Socially Responsible Strategies

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