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Maximizing Brand Exposure at Noi Bai Airport: Advertising Opportunities Amid High Passenger Traffic - The Perfect Media Group
Inaugurated on January 4, 2015, Noi Bai International Airport is the second largest and busiest international airport in the country after Tan Son Nhat International Airport in Ho Chi Minh City. The main airport located in Hanoi Vietnam, it replaced Gia Lam Airport which was previously the city’s main airport. Noi Bai Airport has two […]
Chinese New Year in Chinatown: Tradition Meets Modern Marketing for Alcohol Brands - The Perfect Media Group
Chinese New Year, or Lunar New Year, is a major celebration for Chinese communities worldwide, including in Singapore, where it falls between late January and mid-February (January 29 in 2025). The festival is marked by traditions symbolizing luck and happiness, such as family reunion dinners, red envelopes (angpao), lion and dragon dances, fireworks, and prosperity-themed […]
Shine Bright This Chinese New Year: LED Advertising for Finance Brands in Chinatown - The Perfect Media Group
Chinese New Year is one of the most celebrated holidays across Asia, embodying themes of prosperity, new beginnings, and cultural unity. In Singapore, where multiculturalism thrives, this festive season becomes a momentous occasion, especially for finance brands aiming to connect with diverse audiences. The holiday presents a prime opportunity for remittance companies like Western Union, […]
Tan Son Nhat Airport: The Main Gateway for Tourism and Business in the Heart of Southeast Asia - The Perfect Media Group
Tan Son Nhat International Airport, located 6 km north of Ho Chi Minh City center, is the largest airport in Vietnam with a passenger capacity of 30 million in April 2024, making it the 50th busiest airport in the world in 2023. The airport serves both domestic and international flights and is the main gateway […]
From Paris to Orchard Road: Saint Laurent’s Luxe Digital Billboard Showcase at The Heeren - The Perfect Media Group
This October, Saint Laurent reaffirms its commitment to engaging Singapore’s fashion-forward community. Following the grand opening of its boutique in Paragon on Orchard Road earlier in 2024, Saint Laurent has turned to digital out-of-home (DOOH) advertising as its primary strategy to showcase its latest collections. This modern approach emphasizes the brand’s unique ability to blend […]
Korea Tourism Organization Takes Center Stage in Orchard with NewJeans as Ambassadors - The Perfect Media Group
This September 2024, South Korea’s tourism promotion is shining bright in one of Singapore’s most popular locations—Orchard Road. As part of the Korea Tourism Organization (KTO) campaign, the iconic The Heeren LED screen is displaying vibrant visuals of South Korea, featuring the K-pop girl group NewJeans, who have been appointed as honorary ambassadors to promote […]
Faux OOH Advertising: Bridging Reality and Imagination - The Perfect Media Group
Many people ask me what my stand on FOOH, Faux Out of Home Advertising (fake OOH), is. As a leader of an Out of Home Advertising company, I am in full support of this marketing trend as it produces many amazing viral marketing campaigns. But use with caution! Indeed, Faux OOH ads amplify reach and […]