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In the fast-moving world of food and beverage (F&B), standing out isn’t just an option, it’s a necessity. Consumers are bombarded with choices every second, making brand visibility the key to winning their attention and, ultimately, their wallets. So, how does a global powerhouse like McDonald’s stay ahead? The answer lies in mastering the art […]
Discover how travel brands like Jetstar leverage strategic DOOH and OOH advertising to expand globally. Learn how LED screens, static billboards, and premium airport placements drive visibility, brand recall, and international ticket sales.
Billboards have always been a powerful tool in outdoor advertising, offering unmatched visibility and broad audience reach. In today’s competitive market, where digital ads fight for attention, large-format billboards provide a unique advantage, they create instant impact and leave a lasting impression. With strategic placement and exposure to both high foot and vehicle traffic, well-designed […]
Laos is rapidly becoming a key market for advertising, outdoor advertising, airport advertising, and digital media, particularly in Vientiane and Luang Prabang. With economic growth, increasing tourist arrivals, and strong foreign investments, the country presents a growing opportunity for businesses looking to establish brand visibility. This article explores Laos’ evolving advertising landscape, the rise of […]
Laos is rapidly becoming a significant market for airport advertising, OOH advertising, and digital media, particularly in Vientiane Wattay International Airport and Luang Prabang International Airport. With a surge in tourist arrivals, foreign investments, and aviation expansion, airports are prime locations for high-impact advertising. After a recent trip to Laos, we are impressed with the […]
Discover how JobStreet’s tabletop campaigns in high-traffic zones like food courts and coffee shops boost recruitment engagement. Learn why this innovative OOH strategy enhances brand recall, drives job applications, and connects with job seekers effectively.
Discover why India's vibrant tourism campaign is taking over Singapore's malls! From Orchard Road to Bugis Street, dynamic DOOH ads showcase India's rich culture, iconic destinations, and unique travel experiences. Learn how strategic placements and cutting-edge technology are drawing Singaporeans to explore India’s beauty, history, and diversity.
Discover how Indomie collaborates with K-pop sensation NewJeans in a groundbreaking Digital Out-of-Home (DOOH) campaign across 8 prime Singapore locations. From vibrant Bugis Street to iconic Orchard Gateway, this campaign redefines brand engagement, targeting Gen Z and diverse audiences. Learn how Indomie blends pop culture, strategic advertising, and innovative visuals to capture hearts and drive sales.
Experience the wonders of Western Australia with Tourism Australia's captivating DOOH campaign at The Big Picture Suntec, Singapore's iconic 8K digital display. Discover breathtaking beaches, unique wildlife, and vibrant cities as Australia invites you to embark on a dream-like journey. Explore dynamic, high-impact advertising showcasing the beauty and allure of the Land Down Under. Plan your unforgettable adventure today!
Chinese New Year, or Lunar New Year, is a major celebration for Chinese communities worldwide, including in Singapore, where it falls between late January and mid-February (January 29 in 2025). The festival is marked by traditions symbolizing luck and happiness, such as family reunion dinners, red envelopes (angpao), lion and dragon dances, fireworks, and prosperity-themed […]
Inaugurated on January 4, 2015, Noi Bai International Airport is the second largest and busiest international airport in the country after Tan Son Nhat International Airport in Ho Chi Minh City. The main airport located in Hanoi Vietnam, it replaced Gia Lam Airport which was previously the city’s main airport. Noi Bai Airport has two […]
Tan Son Nhat International Airport, located 6 km north of Ho Chi Minh City center, is the largest airport in Vietnam with a passenger capacity of 30 million in April 2024, making it the 50th busiest airport in the world in 2023. The airport serves both domestic and international flights and is the main gateway […]
Chinese New Year is one of the most celebrated holidays across Asia, embodying themes of prosperity, new beginnings, and cultural unity. In Singapore, where multiculturalism thrives, this festive season becomes a momentous occasion, especially for finance brands aiming to connect with diverse audiences. The holiday presents a prime opportunity for remittance companies like Western Union, […]
This October, Saint Laurent reaffirms its commitment to engaging Singapore’s fashion-forward community. Following the grand opening of its boutique in Paragon on Orchard Road earlier in 2024, Saint Laurent has turned to digital out-of-home (DOOH) advertising as its primary strategy to showcase its latest collections. This modern approach emphasizes the brand’s unique ability to blend […]
This September 2024, South Korea’s tourism promotion is shining bright in one of Singapore’s most popular locations—Orchard Road. As part of the Korea Tourism Organization (KTO) campaign, the iconic The Heeren LED screen is displaying vibrant visuals of South Korea, featuring the K-pop girl group NewJeans, who have been appointed as honorary ambassadors to promote […]
Many people ask me what my stand on FOOH, Faux Out of Home Advertising (fake OOH), is. As a leader of an Out of Home Advertising company, I am in full support of this marketing trend as it produces many amazing viral marketing campaigns. But use with caution! Indeed, Faux OOH ads amplify reach and […]