Chinese New Year in Chinatown: Tradition Meets Modern Marketing for Alcohol Brands - The Perfect Media Group
Chinese New Year, or Lunar New Year, is a major celebration for Chinese communities worldwide, including in Singapore, where it falls between late January and mid-February (January 29 in 2025). The festival is marked by traditions symbolizing luck and happiness, such as family reunion dinners, red envelopes (angpao), lion and dragon dances, fireworks, and prosperity-themed […]