The Market Size Mistake by @ttunguz
Over the weekend, Tobi, the founder and CEO of Shopify, discussed the major reason investors passed on Shopify in the early days : market size.
Good supercut about why Shopify worked https://t.co/pw92KutpEn
— tobi lutke (@tobi) April 14, 2024 I remember that financing round, & I remember having the same concern, & making the same mistake. Living in the valley & driving on 101, the billboards & logo-adorned headquarters of successful companies provide a daily infusion of all the mistakes in I’ve made in guessing how a company or a market might evolve.