Building Trust Before Advertising: Why Brand Comes First
In today’s world, starting a company has never been easier. With a few clicks, anyone can find a product and launch it online. But this accessibility creates a significant challenge: standing out in what has truly become an attention economy. As a marketing entrepreneur who’s helped hundreds of businesses grow, I’ve seen firsthand how many founders rush to advertise before establishing their brand foundation. This approach almost always leads to wasted marketing dollars and disappointing results. If you haven’t established a differentiated brand with an authentic story behind it, you simply won’t capture attention in today’s crowded marketplace. Without that attention, success becomes nearly impossible. Why Brand Must Come Before Advertising When I work with new clients, many are eager to jump straight into advertising campaigns, email marketing sequences, and other tactical revenue drivers. I understand the urgency—these activities directly generate sales. However, I always caution against this approach. Here’s why: without a compelling brand story as your foundation, marketing tactics become exponentially more expensive and less effective. Think about your own purchasing behavior. When you encounter a new product or service, what makes you trust it enough to buy? What convinces you to return for repeat purchases? What inspires […]
