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Upheavals - a blog about brand and strategy | Mark Di Somma
12.10.2024
It's important to take the time to make the most of your brand story. In this article, we present a range of options to help you do that.
Powerful brand values define what’s expected within a brand culture to clearly deliver the strategy. They also come with trade-offs.
13.10.2024
Choosing the timeframe within which you evaluate success is a critical decision. Our T-model lets you set timeframes for your strategy.
Structuring your storylines as a brand is all about interest and momentum. Here we give 10 examples of storylines using one overall structure