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Upheavals - a blog about brand and strategy | Mark Di Somma
14.05.2025
Motivation is a key deliverable for activating a purposeful culture. Getting it right requires a systematic and ongoing commitment.
A brand culture that is serious about what it intends must pay careful attention to communicating a purposeful culture.
What defines a brand culture? Brand culture sets out to give people a principled way of working together to deliver the brand strategy.
Increasingly, organisations with devolved workforces are going to shift from being a brand culture to working as a brand delivery community.