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Upheavals - a blog about brand and strategy | Mark Di Somma

Upheavals - a blog about brand and strategy | Mark Di Somma

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Marketing

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14.05.2025

Motivation: Step 4 in activating a purposeful culture - The Audacity Group

Motivation is a key deliverable for activating a purposeful culture. Getting it right requires a systematic and ongoing commitment.

Upheavals - a blog about brand and strategy | Mark Di Somma

14.05.2025

Articulation: Step 5 in communicating a purposeful culture - The Audacity Group

A brand culture that is serious about what it intends must pay careful attention to communicating a purposeful culture.

Upheavals - a blog about brand and strategy | Mark Di Somma

14.05.2025

What defines a brand culture? - The Audacity Group

What defines a brand culture? Brand culture sets out to give people a principled way of working together to deliver the brand strategy.

Upheavals - a blog about brand and strategy | Mark Di Somma

14.05.2025

From brand culture to brand delivery community - The Audacity Group

Increasingly, organisations with devolved workforces are going to shift from being a brand culture to working as a brand delivery community.

home›Upheavals - a blog about brand and strategy | Mark Di Somma

Upheavals - a blog about brand and strategy | Mark Di Somma

Marketing

Motivation: Step 4 in activating a purposeful culture - The Audacity Group

Articulation: Step 5 in communicating a purposeful culture - The Audacity Group

What defines a brand culture? - The Audacity Group

From brand culture to brand delivery community - The Audacity Group

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Upheavals - a blog about brand and strategy | Mark Di Somma