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Upheavals - a blog about brand and strategy | Mark Di Somma
06.02.2024
Our brand storytelling workshop Long Arc is designed to help brand managers develop the most informed version of their brand story.
Your brand enemy defines what your people come to work to challenge and change in the world. We identify 6 types of enemy and give 8 examples.
30.06.2024
Distinctualisation is the ability to forge a distinctive profile in a sector that stands a brand apart from those participating around them.
01.07.2024
Disparity is the ability to forge a contrasting profile in a sector - enough to stand a brand apart from those participating around them.