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Is Advertising Ethical or Unethical? - Uppercut Creative Solutions
Ethical Advertising and PrinciplesEthical advertising demonstrates professionalism by revealing the truth about the product. It neither promotes any deceptions and concealments nor stretches the capability of a product rather it disseminates all terms and conditions on all platforms.No ambiguous words should be used to communicate with audience as it will become unethical if the product is bought only for that reason. Such advertisements must maintain transparency and credibilityEthical advertisers treat their consumers fairly and use discretion based on the nature of the product or service. These advertisements never intend to compromise with social conscious. As long as an advertisement is ethical, it will not target human emotions such as lust, fear and greed. Further, these will not revolve around age, religion, gender and race.There is no particular definition of ethical advertising. Ethics are a matter of philosophy and hence it is open to debate. Ethical practices revolve around internal beliefs that vary from person to person. It is not surprising if you find practices morally wrong that others think are right.
Digital Marketing Trends in 2018 - UPPERCUT Advertising Agency
Digital marketing is going to play a vital role in brand building. From online shopping, artificial intelligence and machine learning to chat-bots and emerging trends in the banking sector, the essence of digital marketing is here to stay.
UPPERCUT'S Top 10 Awesome and Effective Branding Trends of 2020 - Uppercut Creative Solutions
This decade has so much in store for brands and 2020 is paving the way. Marketers are adapting to these evolving strategies in a blink of an eye and so should you! Good news: We have listed out the top 10 effective branding trends that are going to transform the market. So click away!
Change in address, not commitment! Here's how we are winning over #WFH - Uppercut Creative Solutions
The orchestra of the keyboards, the click of a mouse and the tick of a lighter, the opera of client meetings, the rhapsody of ideation, with a chorus of laughter! Close your eyes and imagine that. Can you picture yourself […]
Serve your negative reviewers the way you serve coffee: With extra sugar and on the go! - Uppercut Creative Solutions
With the way the internet and social media have become an important part of our lives, it has also become a huge driving force for a lot of businesses. This is why brands and companies pay attention to their online reputation. Around 88% of consumers are drawn to business after looking at online reviews. It doesn’t need to be said out loud but positive reviews do matter a lot in the current age, where most of our transactions are conducted online.
Keep your sanitizer close, and competition closer - Uppercut Creative Solutions
Looks too familiar? Well, it actually is “Keep your friends close and your enemies closer”. Sanitizer is a perfect substitute for friends, given the scenario. We sincerely hope you are keeping your bottle of sanitizer or bottles, if we may, close by. It has never been more imperative that we frequently use a sanitizer even in the safety of our home or the nearest grocery store. We hope you are staying indoors and making every day productive and entertaining like we are! All, whilst staying clean home, and safe!
It's brand self-care time! Unmask your Brand Potential - Uppercut Creative Solutions
It’s high time brand owners looked at the positive side of the lockdown and gave brands a self-care session they most definitely deserve! By doing so through smart branding you can explore your brand’s full capacity and rejuvenate its perception in the market! The following brand self-care tips will help you mask your flaws and unmask your brand potential.
The Big Brand Theory: 5 things businesses need to do to become Brands - Uppercut Creative Solutions
Forming a strong bond with your customers is one of the key icebreakers that you need to achieve. While there are several ways of reaching out to your prospective buyers, have you considered that all the tips and tricks of […]