Is Advertising Ethical or Unethical? - Uppercut Creative Solutions
Ethical Advertising and PrinciplesEthical advertising demonstrates professionalism by revealing the truth about the product. It neither promotes any deceptions and concealments nor stretches the capability of a product rather it disseminates all terms and conditions on all platforms.No ambiguous words should be used to communicate with audience as it will become unethical if the product is bought only for that reason. Such advertisements must maintain transparency and credibilityEthical advertisers treat their consumers fairly and use discretion based on the nature of the product or service. These advertisements never intend to compromise with social conscious. As long as an advertisement is ethical, it will not target human emotions such as lust, fear and greed. Further, these will not revolve around age, religion, gender and race.There is no particular definition of ethical advertising. Ethics are a matter of philosophy and hence it is open to debate. Ethical practices revolve around internal beliefs that vary from person to person. It is not surprising if you find practices morally wrong that others think are right.
