The B2B marketing funnel is killing your marketing strategy. Jobs to Be Done is a two-pronged approach to build a content strategy based on your buyers’ reality.

Velocity Partners Blog

20.12.2024

How to have an idea - Velocity Partners

The most impactful campaign ideas start with territory mapping. Try out an approach we use all the time to craft your next creative platform.

Velocity Partners Blog

05.12.2024

Resonance over reach: A conversation with Jay Acunzo - Velocity Partners

Most B2B marketing misses resonance in favour of reach. It’s time to stop thinking like content farms and start thinking like media companies. Here’s how.

Velocity Partners Blog

23.11.2024

How to stop throwing shit over the wall - Velocity Partners

A marketing harmony lesson from The Big Beautiful B2B Blueprint

Velocity Partners Blog

08.10.2024

Marketing with the door open, part 2: A B2B marketing report framework - Velocity Partners

B2B marketing reporting frameworks give you quick and insightful data. Using live campaign data we show how they deliver clear commercial and narrative goals.

Velocity Partners Blog

13.09.2024

Marketing your way through big moments of change - Velocity Partners

Disruptive market forces are imposing big moments of change on companies — just when B2B marketing was poised to evolve. So do you hit pause or forge on?

Velocity Partners Blog

05.09.2024

5 big brand awareness myths, busted - Velocity Partners

Marketers have allowed some major misconceptions about brand building to calcify into accepted truths — and it’s stifling ambition and creativity.

Velocity Partners Blog

15.08.2024

The unexpected joy of work after a pregnant pause - Velocity Partners

Returning from mat leave isn’t always a smooth transition. One of our writers discusses what helped, and the advice she’d give to returning parents.

Velocity Partners Blog

08.08.2024

Why brand isn't just your marketing team's problem - Velocity Partners

Your brand strategy goes way beyond marketing. Here, we’ve given you 8 small moves to make your brand sing across all customer touchpoints. Let’s go.

Velocity Partners Blog

01.08.2024

AudiencePlus and the new B2B Go-To-Market: An interview with CEO and Founder Anthony Kennada - Velocity Partners

What happens when you fall into a B2B CMO job and you don’t know about the B2B playbook so you invent your own? Very good things, actually.

Velocity Partners Blog

11.07.2024

Marketing with the door open, part one: The why, the what and the how of a B2B Marketing campaign - Velocity Partners

We ran a marketing campaign for ourselves. It’s going pretty well so far. This is everything that went into it, start to finish.

Velocity Partners Blog

03.07.2024

How integrating B2B SEM and SEO helps you win throughout volatility - Velocity Partners

See how integrating B2B SEM and SEO throughout volatility can maximize your pipeline while minimizing costs. Break through Google's complexity ceiling and boost efficiency.

Velocity Partners Blog

08.06.2024

Content as community - Velocity Partners

Social media is rented land, and marketers need to stop building on it.

Velocity Partners Blog

31.05.2024

The new B2B marketing manifesto | Velocity Partners

There's a new way of thinking about B2B marketing. This blog shares what’s changed since we released our first manifesto 14 years ago, why brand is a forgotten superpower — and what to do now.

Velocity Partners Blog

09.05.2024

An interview with Gong's Udi Ledergor | Velocity Partners

What Gong’s Chief Evangelist, Udi Ledergor, thinks about the new B2B marketing playbook, the real goal of content marketing and the 95-5 rule.

Velocity Partners Blog

26.04.2024

Recombinant Innovation: Why B2B Marketing Collaboration Is Worth The Effort - Velocity Partners

If you’re a fan, like me, of Matthew Syed’s podcast series, Sideways, then you may have heard about the power of “recombinant innovation”. If you’re not

Velocity Partners Blog

17.04.2024

An interview with Jon Miller on B2B Marketing | Velocity Partners

Want to have a meaningful discussion about a new B2B go-to-market (GTM) playbook? You need Jon. We sat down with him to hear his thoughts on GTM’s next evolution.

Velocity Partners Blog

12.04.2024

Win At B2B SEO While Others Fail | Velocity Partners

What’s the secret of B2B SEO? Some say volume. Others say clusters. We say it’s collaboration. Find out why we’re right.

Velocity Partners Blog

29.03.2024

Caveman style ABM is pissing off everyone's best prospects - Velocity Partners

I don’t want to hear about spear-fishing ever again. I’m Charlie, the head of ABM at Velocity. And I have a bone to pick with tired ABM metaphors. Good

Velocity Partners Blog

14.03.2024

AI and SGE are a long-overdue wakeup call for B2B SEO - Velocity Partners

Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Despite endless effort, lots of pages languish in

Velocity Partners Blog

06.03.2024

Win At B2B SEO While Others Fail | Velocity Partners

What’s the secret of B2B SEO? Some say volume. Others say clusters. We say it’s collaboration. Find out why we’re right.

Velocity Partners Blog

29.02.2024

Why strategy & data must harmonize | Velocity Partners

With B2B growth faltering, sugar rush leads & sales activation campaigns don’t deliver. See the importance of performant brand building under a central story.

Velocity Partners Blog

21.02.2024

The universal digital marketing audit - Velocity Partners

B2B is changing. To keep up, you need a digital marketing audit – and use the findings to build your strategy for moving forward.

Velocity Partners Blog

16.02.2024

The evolution of B2B marketing | Velocity Partners

Explore the evolution of B2B marketing. From a relay race to a rowing team – find out what needs to change.

Velocity Partners Blog

16.02.2024

A reluctant marketer’s 5-year love letter to B2B - Velocity Partners

Dear B2B, Has it been five years already? How time flies. I’m going to start with a bit of a confession… Five years ago I fancied your cousin. (Stay with

Velocity Partners Blog

25.01.2024

Let’s steal from Spotify Wrapped - Velocity Partners

Spotify Wrapped is one of the biggest marketing success stories in recent history. For a few weeks every year, Spotify’s marketing team grows by tens of

Velocity Partners Blog

11.01.2024

How to roll out a company roll-up - Velocity Partners

It was strange to read in Bloomberg and the Financial Times that 2023 wasn’t a good year for mergers and acquisitions (M&A). Because personally, we

Velocity Partners Blog

10.01.2024

Why an ABM foundation makes your whole marketing strategy work harder - Velocity Partners

Most ABM campaigns are too narrow. Not in their focus, but in their ambition. Let me explain. If you have an ABM strategy, I’d bet my last stinkin’

Velocity Partners Blog

30.11.2023

When simplification goes wrong: Why unifying your platform and point solutions makes it harder for customers to buy. - Velocity Partners

So let’s say, hypothetically of course, that it’s late 2023, your revenue is down and there’s mounting pressure on you to increase sales. Just, y’know,

Velocity Partners Blog

23.11.2023

Marketing your business model: the killer differentiator - Velocity Partners

Some of the highest-impact disruptors in the last few decades haven't really been technology innovations. They've been business model innovations. Think

Velocity Partners Blog

02.11.2023

How to get the most out of SME interviews - Velocity Partners

Speaking to subject matter experts is one of the toughest parts of being a B2B marketer. My (unsubstantiated) theory is that it really comes down to a

Velocity Partners Blog

18.10.2023

How to catch a salmon in a river of shit - Velocity Partners

“Is the humble email dead?” was the question I put to our content performance director, Neil, last week. “Of course it bloody isn’t, ya idiot,” he said,

Velocity Partners Blog

13.10.2023

The B2B generative AI design shootout: Part 3 - Velocity Partners

Generative AI is having its moment in the sun — and it's casting a menacing shadow over the creative industries while it does it. Generative AI may one

Velocity Partners Blog

20.09.2023

Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it) - Velocity Partners

Here’s a question for you: What do buzzwords and That One Guy You Hate™ have in common? You guessed it. They both sneak into every conversation and

Velocity Partners Blog

06.09.2023

How to break free from the benchmark trap - Velocity Partners

If you're turning to industry benchmarks to set your performance goals - make sure you're asking these two questions.

Velocity Partners Blog

29.08.2023

The B2B generative AI design shootout: Part 2 - Velocity Partners

We put different models of generative AI to a heftier task in Part 2 of our three-part design test shootout.

Velocity Partners Blog

23.08.2023

Why you should be the biggest user of your website - Velocity Partners

If B2B sites are shop windows, then most of the staff don't even have the key for the display case. Here's why (and how) you should empower your admins to engage more directly with your website.

Velocity Partners Blog

16.08.2023

The B2B generative AI design shootout: Part 1. - Velocity Partners

Can generative AI actually help designers in their day-to-day? Find out in Part 1 of our three-part design test shootout.

Velocity Partners Blog

09.08.2023

Why creativity gets harder (and more important) in a recession - Velocity Partners

In a recession, everyone's a little more skittish. Here's how to steward anxious stakeholders through the creative ideation process to produce great work.

home›Velocity Partners Blog›Marketing

Velocity Partners Blog - Marketing

The value exchange imbalance at the heart of the marketing effectiveness crisis - Velocity Partners

The B2B marketing funnel is dead to us (here’s what replaces it) - Velocity Partners

How to have an idea - Velocity Partners

Resonance over reach: A conversation with Jay Acunzo - Velocity Partners

How to stop throwing shit over the wall - Velocity Partners

Marketing with the door open, part 2: A B2B marketing report framework - Velocity Partners

Marketing your way through big moments of change - Velocity Partners

5 big brand awareness myths, busted - Velocity Partners

The unexpected joy of work after a pregnant pause - Velocity Partners

Why brand isn't just your marketing team's problem - Velocity Partners

AudiencePlus and the new B2B Go-To-Market: An interview with CEO and Founder Anthony Kennada - Velocity Partners

Marketing with the door open, part one: The why, the what and the how of a B2B Marketing campaign - Velocity Partners

How integrating B2B SEM and SEO helps you win throughout volatility - Velocity Partners

Content as community - Velocity Partners

The new B2B marketing manifesto | Velocity Partners

An interview with Gong's Udi Ledergor | Velocity Partners

Recombinant Innovation: Why B2B Marketing Collaboration Is Worth The Effort - Velocity Partners

An interview with Jon Miller on B2B Marketing | Velocity Partners

Win At B2B SEO While Others Fail | Velocity Partners

Caveman style ABM is pissing off everyone's best prospects - Velocity Partners

AI and SGE are a long-overdue wakeup call for B2B SEO - Velocity Partners

Win At B2B SEO While Others Fail | Velocity Partners

Why strategy & data must harmonize | Velocity Partners

The universal digital marketing audit - Velocity Partners

The evolution of B2B marketing | Velocity Partners

A reluctant marketer’s 5-year love letter to B2B - Velocity Partners

Let’s steal from Spotify Wrapped - Velocity Partners

How to roll out a company roll-up - Velocity Partners

Why an ABM foundation makes your whole marketing strategy work harder - Velocity Partners

When simplification goes wrong: Why unifying your platform and point solutions makes it harder for customers to buy. - Velocity Partners

Marketing your business model: the killer differentiator - Velocity Partners

How to get the most out of SME interviews - Velocity Partners

How to catch a salmon in a river of shit - Velocity Partners

The B2B generative AI design shootout: Part 3 - Velocity Partners

Killed by the buzz: Why we’re losing words to the buzz effect (and what to do about it) - Velocity Partners

How to break free from the benchmark trap - Velocity Partners

The B2B generative AI design shootout: Part 2 - Velocity Partners

Why you should be the biggest user of your website - Velocity Partners

The B2B generative AI design shootout: Part 1. - Velocity Partners

Why creativity gets harder (and more important) in a recession - Velocity Partners

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