Most B2B marketing misses resonance in favour of reach. It’s time to stop thinking like content farms and start thinking like media companies. Here’s how.

Velocity Partners Blog

20.12.2024

How to have an idea - Velocity Partners

The most impactful campaign ideas start with territory mapping. Try out an approach we use all the time to craft your next creative platform.

Velocity Partners Blog

17.01.2025

The B2B marketing funnel is dead to us (here’s what replaces it) - Velocity Partners

The B2B marketing funnel is killing your marketing strategy. Jobs to Be Done is a two-pronged approach to build a content strategy based on your buyers’ reality.

Velocity Partners Blog

30.01.2025

The value exchange imbalance at the heart of the marketing effectiveness crisis - Velocity Partners

Most marketing benefits companies over buyers. Discover why B2B marketers must shift from self-interest to buyer advocacy.

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Velocity Partners Blog

Marketing

Resonance over reach: A conversation with Jay Acunzo - Velocity Partners

How to have an idea - Velocity Partners

The B2B marketing funnel is dead to us (here’s what replaces it) - Velocity Partners

The value exchange imbalance at the heart of the marketing effectiveness crisis - Velocity Partners

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