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The WIR: The CMA Accuses Google of Abusing Dominance in Ad Tech, X Launches a CTV App, and Linear TV Rebounds in the US - VideoWeek
In this week's Week in Review: Google is accused of abusing its dominant position in ad tech by the UK's CMA, X launches its long awaited CTV app in beta, and IAB reports a rebound in linear ad revenues in the US. Top Stories CMA says Google is Abusing its Dominant Position in Ad Tech The UK's Competition
A Quarter of Marketers to Reduce Spending on Elon Musk's X Next Year - VideoWeek
Heading into September, Cannes seems a long time ago - not least because the idea that Elon Musk was actually trying to encourage advertisers back to X (formerly Twitter) sounds like some kind of rosé-induced fever dream. The X owner suggested the social media platform was “worth trying out," a retreat from seven months earlier
Browser-Level Cookie Controls Better Reflect User Preferences, finds Government-Backed Study - VideoWeek
The EU's General Data Protection Regulation (GDPR) was designed to give Europeans more control over their personal data. But for many, the most noticeable consequence of GDPR has been the prevalence of more intrusive cookie banners across the web. Where once these banners sat at the bottom of a web page, the need to actively
The Industry May Not Realise, but the US Ad Market is Booming says Madison and Wall - VideoWeek
The US ad market, excluding political advertising, grew by 9.6 percent in the second quarter of this year, according to ad consultancy Madison and Wall's latest US forecast, higher than had been anticipated. While there's still talk about difficult times and tight budgets, the data shows that the US market is in a strong position.
The Sell-Side View: Q&A with Immediate's James Florence - VideoWeek
Google's U-turn on cookies this summer came as little surprise to many in the industry, potentially limiting its impact for premium publishers. For Immediate, 60 percent of the audience are Safari or iOS users and therefore already cookieless. "Cookie deprecation had basically happened for us," says
DirecTV Slams Disney's "Growing Pattern of Anti-Competitive Actions" in Latest Pay-TV Blackout - VideoWeek
On Sunday, Disney-owned channels - including ESPN, ABC, Freeform, FX and National Geographic - went dark on DirecTV, as carriage negotitations between the media giant and pay-TV distributor fell through. The blackout saw almost 11 million US homes lose access to the channels in the middle of ESPN's US Open coverage, and before kickoff
The FTC's Stance on Hashed Identifiers: Explained - VideoWeek
Earlier this year the US Federal Trade Commission (FTC), which handles antitrust and consumer protection enforcement in America, issued a blog post warning that "hashing doesn't make your data anonymous". In the post, the FTC outlined its view that hashing, a technique used to anonymise data, isn't effective enough to be valid in cases where
The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend - VideoWeek
In this week's Week in Review: The Trade Desk is rumoured to be working on a TV OS, a US court strikes down big tech's liability shield, and Gap says it's investing more in upper funnel marketing. Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side
Disney and Reliance Merger Gets Greenlight Despite Cricket Dominance - VideoWeek
The $8.5 billion merger between Disney and Reliance Industries has won regulatory approval from India's competition authority, clearing the way to create the nation's largest media company. At the heart of the watchdog's concerns was the combined entity's grip on cricket rights. The Competition Commission of India (CCI) argued that most sports content in India is
Netflix CPMs Are Coming Down, but Scale and Volume Commitments Remain Barriers to Investment - VideoWeek
The launch of ads on Netflix in November 2022 was met with much fanfare, along with frustration from the buy-side at the high CPMs for advertising on the streaming service. Almost two years on, the cost has come down to half the original price, but buyers continue to express concerns around limitations in scale and
Warner Bros. Discovery Launches New First-Party Data Offering - VideoWeek
Warner Bros. Discovery has launched WBD AIM (Audience Insights and Measurement), a new first-party data-based offering, in major markets across EMEA, APAC, and Latin America. The new offering will be available for targeting and measurement across WBD properties including Max, CNN, discovery+, and Eurosport. Warner Bros. Discovery already offers first-party data for targeting and measurement across
The WIR: Amazon Launches a Self-Serve CTV Tool, GroupM Calls for Continued Sandbox Testing, and Netflix Announces Ad Tech Partnerships - VideoWeek
In this week's Week in Review: Amazon launches a self-serve CTV tools for SMEs, GroupM still believes in the Sandbox, and Netflix announces clean room partnerships. Top Stories Amazon Launches Self-Service CTV Ads for UK SMEs Amazon has launched a self-service ad product for small and medium-sized brands in the UK, allowing them to run campaigns
WARC Forecasts 10.5 Percent Rise in Global Ad Spend This Year, but Tech Giant Domination Continues - VideoWeek
Total global ad spend is on course to hit $1.07 trillion this year, according to new data from marketing data business WARC, representing 10.5 percent year-on-year growth. This is an increase of 2.3 percentage points compared with WARC's previous forecast last August, suggesting improved market conditions over the past year. Strong growth is forecasted to continue
As M&A Heats Up, Are Tech Giants Cooling on Ad Tech? - VideoWeek
After what seemed like a quiet period on the M&A front, ad tech companies appear to be back up for grabs. August alone has seen tie-ups between Outbrain and Teads, and Adelaide Metrics and Rita, as the summer months thaw out a cold snap in the M&A market. Terry Kawaja, Founder and CEO of LUMA Partners,
Tubi and The Roku Channel are Quietly Overtaking Their SVOD Rivals - VideoWeek
In July, streaming accounted for 41.4 percent of total TV viewing time in the US, according to Nielsen's latest 'The Gauge' report, which maps out how American audiences consume content via TV sets. While streaming isn't growing at the rate it once was - streaming actually fell as a percentage of total TV time after
VideoWeek Podcast #47, Jay Prasad, Relo Metrics - VideoWeek
In this episode, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Jay Prasad, CEO at Relo Metrics, a specialist in measuring sports marketing and sponsorship. Where local brands were once happy to associate with their hometown heroes without much demand for rigour in terms of the value of these partnerships, Prasad explains how this has changed
With Streamers Trimming Spending, Big Budget Shows Remain a Risk - VideoWeek
In the early days of the streaming wars, the major international streaming services plowed a lot of money into big name, big budget shows as they sought to build their audiences. Unsurprisingly, not all of these shows were successes, and those which failed to build an audience attracted a lot of media attention due to
Adelaide Acquires Insights Business Rita Following $1.4 Million Seed Expansion - VideoWeek
Attention measurement specialist Adelaide Metrics today announced it has acquired marketing insights business Rita in an all-stock transaction, alongside closing a $1.4 million seed extension round led by AperiamVentures, a venture capital firm specialising in ad tech. Adelaide's core product is its 'AU' attention metric, which analyses ad placements across different channels to gauge the probability
FuboTV Injunction Halts Launch of US Streaming JV Venu Sports - VideoWeek
The launch of Venu Sports, the sport streaming joint venture (JV) between Disney, Fox and Warner Bros. Discovery (WBD), has been blocked by a US judge, who granted the motion for a preliminary injunction brought by FuboTV, a rival sport streaming service. Venu was initially due to launch in the
The WIR: Dentsu says Simplification is Delivering Client Wins, Joyn Drives Growth for ProSieben, and iSpot Gets Backing from US JIC - VideoWeek
In this week's Week in Review: Dentsu reports its Q2 results, Joyn drives growth for ProSieben, and iSpot gets backing as a currency from US JIC. Top Stories Dentsu says Simplification is Driving Client Wins Japanese-based agency group Dentsu saw a return to growth in Q2, reporting 0.2 percent growth in organic revenues year-on-year, following a fall of
Netflix's Ad Tier Reaches Nearly Ten Percent of UK Households, finds Barb - VideoWeek
Netflix's ad-supported subscription tier is gaining traction in the UK, according to new data from measurement body Barb, as the streaming giant looks to build reach for its ad offering. And the ad tier is seemingly the sole driver of Netflix's subscriber growth in the UK, suggesting the cheaper subscription offering if proving successful in
Paramount TV Studios Becomes Casualty of Network TV Contraction - VideoWeek
Paramount Global has announced the closure of its TV studio, as part of restructuring efforts to save $500 million in costs. The plans include cutting 800 jobs, representing 15 percent of its US workforce. Paramount Television Studios (PTVS) is to shut down this week, while projects currently in development will
Creative IDs: Explained - VideoWeek
They may not be the first thing that comes to mind when talking about IDs in an advertising context, but creative IDs are a key part of advertising infrastructure. From the audience’s perspective, it’s obvious when they’re seeing the same ad twice - especially if it’s played two times back-to-back in an
Ads to Near One-Third of UK Streaming Revenues by 2028 - VideoWeek
After a period of rapid expansion, the video subscription market is starting to plateau in the UK, according to the latest forecast from PwC. The report, 'Global Entertainment & Media (E&M) Outlook 2024-2028', notes that the UK is the largest OTT market in Western
BuzzFeed Stock Rises as Programmatic Sales Focus and AI Investment Bear Fruit - VideoWeek
Embattled digital media business BuzzFeed saw its share price jump by over 20 percent last night as its Q2 financial results showed signs that its turnaround plans are paying off. The company's stock has plummeted over the last few years, as it's been hit hard by a tough ad market and falling traffic referrals from social
RTL Outlines its Vision for Prosieben Tech Partnership - VideoWeek
Back in February, European broadcasting rivals RTL Group and ProSiebenSat.1 announced a new partnership which will bring together their ad tech businesses, Smartclip and Virtual Minds respectively, creating a new combined offering for advertisers. The two said that creating a scaled ad tech proposition tailored to the European market would provide a significant boost to
The WiR: X Brings Down Advertiser Initiative for Online Safety, Google and Meta Collude to Target Teens, Disney Commits $5 Billion to European Content - VideoWeek
In this week's Week in Review: Top Stories X Brings Down GARM, the WFA's Advertiser Initiative for Online Safety GARM (the Global Alliance for Responsible Media), an off-shoot of the World Federation of Advertisers, closed down this week following legal action taken by X, who claimed the group was prompting its
The Buy-Side View: Q&A with Wavemaker's Sam Olive - VideoWeek
Last week's Media Nations report from Ofcom found that UK viewers are increasing their time spent watching premium video. Sam Olive, Head of Video at Wavemaker, argues that this should mean growing overall video budgets, rather than slicing those
What Comes Next for Google's Search Monopoly? - VideoWeek
Google's search dominance has been obtained by monopolistic practices, a US judge ruled this week, including revenue sharing agreements (RSA) that make Google the default search engine on the most commonly used devices. In 2021, those payments totalled more than $26 billion. So what happens next for Google, and what are the ramifications for the
Acceptance (Not Enjoyment) of Ads is Driving Streaming Growth, Finds Kantar - VideoWeek
As more SVOD companies introduce ads to their streaming services, consumers are increasingly adopting ad-supported tiers, according to the latest research from Kantar. But there remains a gulf between acceptance and enjoyment of ads, with viewers unconvinced by the relevance of ads on streaming services. Kantar found that ad-supported services are increasingly driving VOD adoption, with
ICO Puts 11 Social Media and Video Sharing Companies on Notice for Children's Privacy Violations - VideoWeek
The Information Commissioner's Office (ICO), the UK’s data protection authority, has put 11 social media and video sharing companies on notice for "poor children’s privacy practices". The ICO did not name the firms in question, but said the organisation's Tech Lab reviewed the children's privacy practices of 34 social media companies and video sharing platforms (VSP).
The WIR: Snap Shares Takes a Dive, John Lewis Builds Retail Media Platform, and WBD Negotiates Max UK Launch - VideoWeek
In this week's Week in Review: Snap shares tumble at the company's earnings update, John Lewis unveils its new retail media platform, and Warner Bros. Discovery negotiates with TV providers to launch Max in the UK. Top Stories Snap Stock Sinks 18 Percent at Earnings Update Snap's stock tumbled 18 percent following its
Outbrain Targets CTV with $1 Billion Teads Acquisition - VideoWeek
Outbrain, a content recommendation company, has agreed to aquire Teads, the Altice-owned video advertising business, in a deal valued around $1 billion. Outbrain uses AI to drive content recommendations and performance on the open web. But merging with Teads grants the company access to TV and video publishers, thereby tapping into the growing CTV market. Teads
Meta is Better Placed Than Rivals to Benefit From AI Says Enders - VideoWeek
Meta is beginning to see the benefits of its substantial investments in AI, according to the company's Q2 earnings, even as it prepares for heavy losses in the coming months. Revenues were up 22 percent YoY in the last quarter, generating $39.07 billion during the three
Reach Looks to Video and AI for Digital Growth - VideoWeek
UK publisher Reach, owner of the Mirror, Daily Star and Daily Express, has seen its digital revenues grow for the first time since 2022. The group reported 6.7 percent YoY digital revenue growth during Q2 2024, signposting "early indicators" of recovery in the ad market. However, the
FAST Channels Remain "Commercially Unproven" in UK Says Ofcom - VideoWeek
Less than half of 16-24 year olds in the UK watch broadcast TV in an average week, according to the latest Media Nations report from Ofcom. The study reveals a "stark generational divide" between the younger demographic and older audiences, with broadcast TV continuing to reach UK viewers aged 45-54 (84 percent) and 65+ (95
More Than Half of Viewers in English-Speaking Markets Are Watching Non-English Content - VideoWeek
The streaming industry is experiencing something of an international content boom, according to the latest report from Ampere Analysis, with more than half of consumers in English-speaking markets now claiming to watch non-English language content. The research suggests that 54 percent of consumers in the UK, US,
"You Cannot Magically Run AI Over Assets" Says Overcast HQ's Philippe Brodeur - VideoWeek
Last month, Overcast HQ, a video asset management business, raised a bridge round of €1.3 million, as the company introduces new AI capabilities to its asset management platform. And though AI is often cited as a catalyst for some of the recent funding rounds in the industry, the company said it made the conscious decision