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Week in Charts: Mubi Gets $100 Million Investment, Music Videos Are Most Popular YouTube Content, and Tariffs Disrupt Investment Plans - VideoWeek
In this week's Week in Charts: Mubi gets $100 million investment, music videos are most popular YouTube content, and tariffs disrupt investment plans. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number
How YouTube Became an "Important Part of Channel 4's Ecosystem" - VideoWeek
Channel 4 has ramped up its YouTube distribution in recent years, putting full episodes on the video-sharing service and monetising that content on the platform. Fatima Dowlet, Head of Streaming and Social Propositions at Channel 4, says the strategy has brought in "additive" viewership. "We want to get that content out to as many people across
WPP Media Announces 'Large Marketing Model' Open Intelligence - VideoWeek
UK-based agency holding group WPP's media arm WPP Media this afternoon unveiled 'Open Intelligence', which it describes as a "next-gen data solution and the industry's first Large Marketing Model". The news comes less than a week after WPP Media rebranded from GroupM, a move which itself was designed to convey the media group's AI focus
After Google's Cookie U-Turn, What Happens Now to the Alternative Identifiers? - VideoWeek
The past five years have been an interesting creative exercise if nothing else. How would digital advertising operate if you removed third-party cookies, a technology never intended for advertising, but which have nonetheless become a core component of digital marketers’ toolkits? How effectively would alternative identity solutions plug the gaps? How many
The Limitations of Attention Measurement - VideoWeek
Attention models have grown sophisticated in predicting whether eyeballs have glanced at an ad placement, but Fabian Bjørne-Larsen, Product Owner & Business Developer, Video at Schibsted, argues that "using eyeballs as an abstraction of attention is a bit misleading." In this interview, Bjørne-Larsen explores the evolution of attention measurement, Schibsted's approach to video formats, and the
New Guide from ID5: Building Addressability into the CTV Ecosystem - VideoWeek
A new report from ID5, Building Addressability into the CTV Ecosystem, explores the major challenges and opportunities relating to addressability in CTV advertising. Those unfamiliar with the CTV advertising ecosystem might assume that addressability isn't too much of an issue for CTV campaigns. Unlike on web browsers, a lot of media consumption in
Curation is Solving Inefficiences but is "Not the Full Solution" - VideoWeek
Curation is helping to solve inefficiences in programmatic auctions, says Austin Scott, Chief Commercial Officer at Bedrock Platform, but the ultimate decision still needs to serve the marketer at the other end of the deal. "If the decision on the sell-side is better for the marketer then that's what should happen, and we're just going
AudienceProject is Helping Vevo Demonstrate its Reach as a Publisher - VideoWeek
Advances in cross-media measurement are helping Vevo to demonstrate its reach as a publisher, according to Rich Brant, Senior Director, Advanced TV, Strategy & Partnerships at Vevo. And while it has been a challenge to isolate Vevo's content from its platform environment, working with European TV measurement business AudienceProject has helped the company demonstrate its
Peter Naylor Says Upfronts Are Evolving, Not Going Away - VideoWeek
Last month, Peter Naylor, the media executive whose storied career in ad sales includes leadership stints at Netflix, Snap and Hulu, joined the board of Kochava, a data solutions tech business based in the US. The move finds Naylor following what he considers the biggest trend
Identifying Data Signals That Work in CTV - VideoWeek
Signals for CTV are limited compared to mobile and desktop, according to Pia Sturm, Associate Director Programmatic at WPP Media, with content genre signals often not passed by publishers. By sending impression data, view-through rates and brand safety and suitability signals, publishers can help smooth campaign activation. In this interview, Sturm discusses the reliability of geodata,
Creator Content on YouTube is Reaching Beyond Gen Z - VideoWeek
Long-form viewing on YouTube is on the rise, says Ollie Shipp, Business Development Director, Brand Partnerships at Channel Factory, while increasingly catering to older viewers and niche audiences. However, the breadth of YouTube means advertisers need robust brand safety and suitability tools, allowing them to safely align themselves with contextually relevant content. In this interview, Shipp
The WIR: Germany Mulls 10 Percent Tech Tax, MFE and PPF Discuss Joint ProSieben Takeover, and AI Video Startup Creatify Raises $15.5 Million - VideoWeek
In this week's Week in Review: Germany considers a new tax on tech giants, ProSieben's suitors consider a joint takeover, and AI video ad startup Creatify gets backing from Jeffrey Katzenberg. Top Stories Germany Considers Ten Percent Ad Tax on Tech Giants Germany's government is putting together plans to place a new tax on specific large international tech
PinkNews' Advertisers "Aren't Just There for Pride" - VideoWeek
Where broader publishers are looking to expand their network of advertisers, LGBTQ+ outlet PinkNews is leaning on a smaller pool of brands who "show up for the community", enabling the publisher to closely integrate advertising with editorial content. "The interesting thing about PinkNews
Debating the "Death of TV" Has Been Replaced by Needing to Redefine TV - VideoWeek
Five years ago, the industry was discussing the supposed death of TV, but now the discourse has been replaced by debate around what TV actually is. This is primarily driven by the prevelance of YouTube on TV screens, says Alex Debenham-Burton, Sales Director at Silverpush. Although not all YouTube content is "fit for TV", there is
Why Advertisers Should Focus More on Reaching Satisfied TV Audiences - VideoWeek
Emmanuel Josserand, Senior Director of Brand, Agency, and Industry Relations at Comcast Advertising. In the face of competition from user generated content platforms for ad spend, broadcasters frequently point to the power of premium, arguing that the professionally produced, brand-safe content found on TV
Why CTV Needs "the Most Support" in Addressability and Identity - VideoWeek
The rise of ad-supported CTV and programmatic channels calls for a robust identity framework to allow advertisers to target and measure performance, while enabling publishers to capture that programmtic spend in a privacy-safe way. However, traditional methods used to identify users on CTV are under pressure, according to Morwenna Beales, VP Publisher Development at ID5, with
WPP Confirms GroupM Rebrand to WPP Media - VideoWeek
UK-based agency group WPP announced this afternoon it is rebranding its media unit GroupM as WPP Media. Rumours first emerged that WPP was planning to sunset the GroupM brand a few weeks back, as internal memos discussing internal reorganisation leaked to the press, and news emerged of layoffs relating to the restructure. The rebrand brings WPP's
Week in Charts: LiveRamp on WPP's Infosum Acquisition, FAST Uptake in UK, and Channel 4's Progress on Digital Ad Targets - VideoWeek
In this week's Week in Charts: LiveRamp on WPP's Infosum acquisition, FAST uptake in the UK, and Channel 4's progress on digital ad targets. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week
Video Growth and Programmatic Resurgence: Key Stats from IAB Europe's AdEx Report - VideoWeek
At last week's Interact conference in Brussels, IAB Europe released the latest edition of its AdEx Benchmark report, covering ad spend and trends across Europe in 2024. The report, now in its nineteenth year, has become one of the most reliable resources for charting state of Europe's digital advertising industry, and the headline figures were
The WIR: Channel 4 to Start In-House Production, MNTN Goes Public, and UK Ministers Delay LHF Legislation - VideoWeek
In this week's Week in Review: Channel 4 to start producing in-house content, MNTN goes public with $1.62 billion valuation, and UK ministers delay LHF legislation. Top Stories Channel 4 to Start Producing In-House Content Channel 4 will begin building its own studio operation, enabling the UK broadcaster to produce content in-house for the first time, after
When TV Drives Tourism (And When It Doesn't) - VideoWeek
The White Lotus may be closed for another year, but the so-called "White Lotus Effect" continues to occupy column inches claiming the show as a victory for tourism in Thailand. Indeed, data from Tripadvisor suggests tourists are eyeing up the destinations where the series was filmed;
Retail Media Partnerships Are Helping Broadcasters Compete with Walled Gardens - VideoWeek
Data collaborations between retailers and broadcasters are accelerating in Europe, and Phil Raby, CRO at mediarithmics, says these relationships are mutually beneficial. For the retailers, it allows them to extend their audience without cannibalising their ecommerce offering; and for the broadcasters, they can offer "more innovative measurement solutions," enabling them to compete with the walled gardens. In
Appetite for Disruption: Behind AppLovin's Rise to the Top of the Ad Tech Pack - VideoWeek
Six months ago, mobile ad tech business AppLovin overtook The Trade Desk in market cap, knocking the demand-side platform (DSP) from its perch at the top of the ad tech stock market; a position it has enjoyed since 2017. AppLovin's rise to the top can be traced
Week in Charts: Microsoft on Shuttering Xandr DSP, UK Ad Industry Goes Beyond London, and Microsoft Stock Overtakes Apple - VideoWeek
In this week's Week in Charts: Microsoft on shuttering Xandr DSP, UK ad industry goes beyond London, and Microsoft stock overtakes Apple. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of
The New Wild West: Is Social Media's Fact-Checking and DEI Rollback Turning Off Advertisers? - VideoWeek
When Meta announced it was terminating its use of fact-checkers on Facebook and Instagram back in January, the industry speculated that the move could deter brand safety-conscious advertisers from spending on the tech giant's social platforms. But the company's Q1 earnings indicate that brands are not
The WIR: Microsoft Shuts Down Xandr DSP, Both Sides Claim Victory in TCF Ruling, and ITV's Ad Sales Drop in Q1 - VideoWeek
In this week's Week in Review: Microsoft shuts down Xandr DSP, Belgium's Market Court releases its TCF ruling, and ITV's ad sales drop despite digital growth. Top Stories Microsoft Shutters Xandr DSP, Citing AI Upheaval Tech giant Microsoft announced this week it is shutting down Microsoft Invest, the demand-side platform it bought (and rebranded) through its acquisition of
Upfronts and NewFronts in Review: Disney, Netflix, YouTube, NBCUniversal, and More - VideoWeek
Shortly after VideoWeek's previous roundup, the NewFronts came to an end, with Meta, YouTube, and the New York Times among those wrapping up the week. This week it was the broadcasters' turn to pitch themselves to advertisers at the Upfronts. Alongside the big content announcements and star-led presentations which sit at the heart of the
Week in Charts: Bob Iger on Flooding Disney+ with Marvel Content, All In Census Shows Progress on Inclusivity, and HoldCos Scale Back on Acquisitions - VideoWeek
In this week's Week in Charts: Bob Iger on flooding Disney+ with Marvel content, All In Census shows progress on inclusivity, and holding companies put the brakes on acquisition sprees. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week
Why CMOs Are Reluctant to Pursue Data-Driven Video Strategies - VideoWeek
An explosion of data solutions in ad tech has enabled advertisers to target video through the entire marketing funnel, a strategy embraced by Direct Line over the past couple of years, whose investments in data capabilities have enabled the insurance company to target existing customers and
IAB and MRC Seek to Rein In Attention Measurement "Wild West" with New Guidelines - VideoWeek
Digital advertising trade group the IAB and measurement accreditation body the MRC have released new attention measurement guidelines for public comment. The guidelines, developed by the IAB Attention Task Force, a group made up of more than 200 members from across the industry, aim to establish a framework for consistent measurement and reporting of various
ProSieben Welcomes PPF's "Better Alternative" Offer to MFE Takeover Bid - VideoWeek
Six weeks after MFE launched its long-awaited takeover bid for German broadcaster ProSiebenSat.1, a competing offer has been announced by PPF Group, a Czech investment firm that currently holds a 15 percent stake in the German media group. The two bids differ in structure; MFE, the broadcaster's largest shareholder, is looking to buy all shares in
The WIR: The Trade Desk Returns to Form, GroupM Lays Off Staff Amid Rebrand Rumours, and DAZN Expects to Cancel its Ligue 1 Contract - VideoWeek
In this week's Week in Review: The Trade Desk returns to hitting its targets, GroupM is rumoured to be planning a rebrand, and DAZN terminates its contract with France's top football league. Top Stories Ad Tech Stocks Rise After Strong Earnings from The Trade Desk Demand-side platform The Trade Desk saw 25 percent year-on-year revenue growth in Q1,
NewFronts in Review: Google, Amazon Ads, LG, and More - VideoWeek
The NewFronts kicked off in New York on Monday, bringing a host of new product announcements and content reveals designed to tempt advertisers to part with their (likely under-pressure) ad budgets. The week saw plenty of focus on interactivity, retail, and AI as one might have predicted, as well as the less-expected inclusions of Curtis
AppLovin Offloads Apps Business as Ad Revenues Continue to Climb - VideoWeek
Mobile ad tech business AppLovin has agreed the sale of its video games business, according to a filing on Wednesday. The deal sees London-based Tripledot Studios acquire the games unit for $400 million in cash, while AppLovin will take a 20 percent stake in Tripledot. The deal is expected to close in Q2 2025. The firm
Dotdash Meredith says Cutting Search Reliance and Embracing AI is Paying Off - VideoWeek
US publishing giant Dotdash Meredith, which owns titles including People, Entertainment Weekly, InStyle, and AllRecipes, eked out one percent revenue growth year-on-year in Q1, according to parent company IAC's earnings yesterday, with seven percent growth in digital revenues outweighing print declines. And while executives said the overall state of the ad market is mixed at
Is Netflix's Sports Strategy Driving Results? - VideoWeek
After years of speculation over Netflix getting involved in live sport, the streaming giant entered the ring at the end of 2024 with two Christmas Day NFL games, and this year became the exclusive home of the WWE's weekly shows and live events in more than 90 countries. Whether the wrestling franchise constitutes live
Broadcasters' Due Diligence with Programmatic CTV is Paying Off - VideoWeek
European broadcasters have by-and-large taken a fairly cautious approach to programmatic CTV says Steph Miller, Commercial Director EMEA at Publica by IAS, doing their due diligence to understand the market and the types of technologies they should be working with. Now this due diligence is paying off, helping broadcasters perfect their setups as they begin
Week in Charts: Apple Hit by Trade Tariffs, Roku Advertisers Shift to Short-Term Deals, and ITV Stock Rises on Takeover Rumours - VideoWeek
In this week's Week in Charts: Apple gets hit by trade tariffs, Roku advertisers shift to short-term deals, and ITV stock rises on takeover rumours. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week
Trump Tariffs Come for Media, but Full Implications for Streaming Remain Unclear - VideoWeek
Few businesses are truly immune to US president Donald Trump's slate of tariffs, given their potential impact on global economic growth and international supply chains. For media businesses, perhaps the most obvious potential consequence was a reduction in ad spend, if brands cut their marketing budgets in order to reduce total costs. That was, at least,