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Some Genres are Having a Tough Time Transitioning from Linear to BVOD - VideoWeek
While some genres of content are moving from linear TV to broadcaster video on-demand (BVOD) very smoothly, others are having a bumpier transition says Eleni Marouli, Head of Market Developments at Ofcom. Audiences are happy to log in to BVOD platforms for entertainment and drama programming for example, but live content like news isn't seeing
WPP Acquires InfoSum to Power its AI-Based Data Strategy - VideoWeek
UK-based agency holding group WPP today announced it has acquired data clean room provider InfoSum for an undisclosed fee. InfoSum will become part of WPP's media arm GroupM, which is headed up by former InfoSum CEO Brian Lesser. As part of GroupM, WPP says InfoSum will "power the creation of a new generation of AI-enhanced
CTV's 'Mini Walled Gardens' are Holding Back Data Innovation - VideoWeek
CTV doesn't have the same sorts of dominant walled gardens that exist on the web says Davide Rosamilia, VP of Product at ID5, but it does have mini walled gardens of sorts — sell-side companies which hold onto their data tightly, and have very different approaches to working with the buy-side. And at a time
Why Programmatic Live TV Might Be the Most Exciting Opportunity in CTV - VideoWeek
There are a number of exciting emerging opportunities in CTV advertising says Cadi Jones, SVP Europe at Index Exchange, but the biggest might be the growing availability of live TV through programmatic tools. Live TV brings a lot of value to advertisers, since live programming (like sports or concerts) provides a uniquely lean-in, engaging experience
Why Agencies are Investing More in Data Clean Rooms - VideoWeek
Data clean rooms are playing a growing role in CTV, both in direct data collaboration between advertisers and CTV providers, and in retail media activations. And agencies are increasingly investing in the space, recognising their role as the "orchestrators" of data collaboration says Nick Henthorn, SVP Sales, UK & Europe at InfoSum. In this interview, Henthorn
Are Brand Safety Tools Fit for Purpose? - VideoWeek
As news publishers contend with falling traffic and the prospect of generative AI scraping their content, recent findings from Mantis also highlight the risk of ad revenues being lost to overzealous brand safety tools. According to the contextual targeting company, brand safety solutions blocked around half of this year's Super Bowl and Oscars-related content across its
VideoWeek Podcast #50, Nick Manning, Encyclomedia - VideoWeek
In the 50th episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Nick Manning, Founder of Encyclomedia and Co-Founder of Manning Gottlieb OMD. Manning discusses his latest project, Advertising: Who Cares?, an industry movement advocating for a return to quality in advertising. He explores a range of topics, including: - How to make
How Public Service Media Can Rebuild Gen Z's Trust in News - VideoWeek
Research released by Channel 4 earlier this year highlighted some headline grabbing statistics about Gen Z in the UK, suggesting a loss of faith in democratic institutions and uncertainty in who and what to trust. Channel 4 believes public service media companies have a
Week in Charts: Trump Tariffs Drag on Ad Forecasts, ProSieben Shares Fall on MFE Takeover Bid, and Omnicom Tops New Business Rankings - VideoWeek
In this week's Week in Charts: Trump tariffs drag on ad forecasts, ProSieben shares fall on MFE takeover bid, and Omnicom tops new business rankings. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week
OutTV Believes FAST's Future Lies in Integrations with SVOD - VideoWeek
Canada-based broadcaster OUTtv, which specialises in LGBTQ+ oriented content, turns 25 next year, so it's seen significant change in the media landscape over the course of its existence. The company started out operating traditional linear cable channels, but when streaming and subscription video on-demand (SVOD) models started to go mainstream, it was quick to react. OUTtv
French Competition Authority Fines Apple €150 Million Over ATT - VideoWeek
France's competition regulator, the Autorité de la concurrence, this morning announced it is fining Apple €150 million over the implementation of its App Tracking Transparency (ATT) policy on iOS devices between April 2021 and July 2023. The regulator says the design of ATT created an overly complicated consumer journey, harming both consumers and app publishers, particularly
Breaking Down the Barriers to CTV for Independent Agencies - VideoWeek
As transparency in media trading is moving up the agenda, so too are independent agencies, with the rise of CTV driving spend from indie agencies into a growing yet fragmented ecosystem. Last week, CTV advertising company Sabio invited a group of media specialists from independent agencies to discuss the opportunities and challenges for indies investing
The WIR: MFE Launches ProSieben Takeover Bid, Video Growth Helps Stabilise UK Publisher Revenues, and TF1 Introduces Co-Viewing Measurement - VideoWeek
In this week's Week in Review: MFE launches long-awaited takeover bid for ProSiebenSat.1, video growth helps stabilise UK publisher revenues, and TF1 introduces co-viewing measurement. Top Stories MFE Launches Takeover Bid for ProSieben MFE-MediaForEurope, the pan-European holding company run by the Berlusconi family, has launched a takeover bid for ProSiebenSat.1, after months of speculation
Curation Won’t Just Enhance Programmatic - It Could Replace It - VideoWeek
For all the benefits of programmatic advertising, its implementation has also created its share of bad incentives, writes Aly Nurmohamed, Founder and CEO of Nodals AI. But the rise of curation represents a sea change in ad tech, reducing the industry's focus on solutions that exclusively serve the buy or sell
The Sell-Side View: Q&A with Condé Nast's Teddy Tepavicharova - VideoWeek
Last year saw cookie deprecation dominate discussions in digital advertising, which made publishers think differently about how they unlock the value of their first-party data. At the same time, media buyers are starting to look beyond short-term metrics to assess the value of programmatic
CTV's Data Hurdles are More Perception Than Reality - VideoWeek
Some of the early products designed to enable sophisticated data usage in CTV required a fair amount of technical work on all sides. But the first one is always the hardest says LiveRamp's Tim Norris-Wiles, and technology has moved on a lot even just over the past year. So perceptions that some advertisers have around
Programmatic is Helping TV Go After Search and Social Budgets - VideoWeek
The convergence of TV trading and programmatic is democratising TV advertising says Paul Gubbins, VP Sales & Programmatic Partnerships at Tubi, bringing small and medium-sized businesses on to TV. As well as introducing new advertisers into the space, this is also enabling streaming services to go after search budgets and social budgets. In this interview, Gubbins
How Media Multitasking is Guiding M&A - VideoWeek
Media multitasking, where audiences consume two or more different media types at the same time, has big implications for advertisers and their efforts to capture consumers' attentions. It's also causing media companies themselves to rethink how they engage their audiences, says Nicole Magoon, partner at Bain & Company. And this is feeding through to M&A,
Can Short-Form Feeds Help Solve FAST's Discoverability Challenges? - VideoWeek
While short-form content is typically associated with mobile phones, YouTube executives have said that short-form is increasingly being watched on connected TVs. Keith Bedford, General Manager EMEA at Wurl, believes there's a place for short-form more broadly in streaming, both as a new source of ad inventory, and as a way to help solve some
Week in Charts: Netflix Tops UK Viewing for First Time, TikTok CPMs Are in Decline, and Google Suggests it Does Not Need News - VideoWeek
In this week's Week in Charts: Netflix tops UK viewing for the first time, TikTok CPMs are in decline, and Google suggests it does not need news. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week
Ipsos Makes Case for Masculine Detox in Advertising - VideoWeek
The Netflix show Adolescence has sparked a national conversation about toxic masculinity and its effect on teenage boys, whose online influences may leave them disassociated from real-world empathy. But against a countertrend of diversity, equity, and inclusion (DEI) rollbacks in the US, brands can be reluctant to engage in the cultural conversation, with advertisers preferring
It's Time for Political Leaders to Call Out Musk, says Alastair Campbell - VideoWeek
One of the highlights from this year's New Video Frontiers was the fireside chat with Alastair Campbell, former chief spokesperson and communications strategy for Tony Blair and now co-host of The Rest is Politics. In this video interview filmed at the event, Campbell discusses Europe's relationship with America, how he thinks political leaders should respond to
The WIR: Google Changes Tone on News Value, ProSieben Board Approves Sale of Non-TV Assets, and Publicis Integrates Firefly into CoreAI - VideoWeek
In this week's Week in Review: Google questions the value it gets from news, ProSieben gets go ahead to sell non-TV assets, and Publicis expands its AI deal with Adobe. Top Stories Google Questions the Value it Gets from News in Europe Google released new research on Friday into the value of European news content to its search
ISBA Believes Better Advertiser-Agency Contracts Can Help Promote AI Adoption - VideoWeek
Agencies find themselves in something of a bind when it comes to AI. On the one hand many agency executives, considering the considerable competitive pressure of the agency market, believe it's vital that they adopt AI faster and more effectively than their competitors, in order to build or maintain a competitive edge. Some of the
Diversified Portfolio and Streaming Gains Bring Stability to RTL's Ads Business - VideoWeek
Amid the downturn in linear TV advertising across Europe, RTL Group has stabilised its revenues, according to the media conglomerate's full-year earnings, generating €3,122 million in ad sales during 2024. While RTL's ad revenues have dropped from their 2021 peak, they were flat compared with the previous year, with digital growth offsetting declines in the
Tubi's Super Bowl Simulcast Takes US Streaming into Overtime - VideoWeek
Streaming's share of TV viewing reached a new high in the US last month, making up 43.5 percent of total TV viewing, according to Nielsen's latest The Gauge report. In conjunction, linear TV viewing (broadcast and cable combined) fell to a low of 44.4 percent, suggesting it is only a matter of time before streaming
Week in Charts: Viant Leans into AI, Women Make Up Over Half Fortune 500 CMO Roles, and European SVOD Revenues Overtake Public Broadcasters - VideoWeek
In this week's Week in Charts: Viant leans into AI, women make up over half Fortune 500 CMO roles, and European SVOD revenues overtake public broadcasters. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week
Madison and Wall Lowers US Ad Forecast as Trump Policies Bite - VideoWeek
Madison and Wall, the advisory and consulting firm set up by analyst Brian Wieser, has this morning announced a downgrade to its US advertising growth forecasts across the next five years, citing the impact of the current US government's policies on expected growth. Total US ad market growth for 2025 is now predicted to sit
Social Media and Video Sharing Services Face New Penalties for Illegal Harms as Online Safety Act Comes into Force - VideoWeek
Three years on from its introduction in UK Parliament, the Online Safety Act comes into force today, meaning communications regulator Ofcom can now take action against tech companies that fail to tackle illegal content on their platforms. Under the law, which handed online safety powers to Ofcom, the watchdog can fine businesses up to £18
Origin Adds Demographic Filtering and Incremental Reach Reporting to Beta Trial - VideoWeek
Origin, the cross-media measurement initiative launched by advertiser trade group ISBA, has this morning announced the addition of two new features — demographic filtering and incremental reach reporting — as part of its ongoing beta trial phase. Demographic filtering allows advertisers to measure campaign reach and frequency for specific demographic groups based on sex and/or age.
The WIR: Unilever Shifts Ad Budgets to Influencers, FAST Evolves Beyond the Archives, and Amazon Launches 'Complete TV' - VideoWeek
In this week's Week in Review: Unilever CEO plans a big shift of ad spend towards influencers, Gracenote data charts the evolution of FAST, and Amazon launches a new CTV product. Top Stories Unilever Plans Massive Shift of Ad Spend Towards Social Media and Influencers Unilever CEO Fernando Fernandez, who took the reins at the consumer goods giant
Channel 5 Launches '5' Streaming Service with Expanded Paramount Content Slate - VideoWeek
Channel 5, the Paramount-owned UK channel, has become the latest European broadcaster to revamp its streaming offering, replacing its My5 BVOD platform with a rebranded streaming service called 5. The new offering combines Channel 5's linear network and catch-up service under the new brand, alongside other
The Trade Desk's First CTV OS Client Sonos Abandons its Hardware Plans - VideoWeek
Sound systems manufacturer Sonos has abandoned its plans to create a new CTV hardware device, The Verge has reported, despite having spent months developing the product. The news has implications for demand-side platform The Trade Desk, whose in-development CTV operating system 'Ventura' had reportedly signed up Sonos as its first hardware client. Rumours that Sonos
The Sell-Side View: Q&A with Samsung Ads' Lydia Parker - VideoWeek
In this edition of the Sell-Side View, Lydia Parker, Head of International Agencies at Samsung Ads, discusses the unique vantage point of the original equipment manufacturer (OEM), the expansion of its free ad-supported streaming TV (FAST) service, and the company's evolving data strategy. What is the greatest
Comcast's 'Universal Ads' Takes a Novel Approach to Reaching Small Advertisers - VideoWeek
At the start of the year, US telco Comcast announced the launch of 'Universal Ads', a new buy-side offering that the company says is designed to give advertisers of all sizes access to premium TV inventory. The project is notable in part for its reach across America's major TV businesses — NBCUniversal, Paramount, Warner Bros.
Barb Plans Unification of CFlight and Advanced Campaign Hub into a Single Interface - VideoWeek
Barb, the UK's major TV measurement body, this morning announced it has appointed media data solutions business RSMB to create a single unified user interface which will bring together its pre-campaign planning tool Advanced Campaign Hub and its post-campaign reporting solution CFlight. Barb says the redesign will make life easier for TV buyers using both
Week in Charts: Agentic AI Set to Disrupt Ad Buying, Reach Leans on First-Party Data, and Video Ad Spend Outpaces UK Digital Market - VideoWeek
In this week's Week in Charts: Agentic AI is set to disrupt ad buying, Reach leans on first-party data, and video ad spend outpaces the UK digital market. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week
Google Can Keep AI Investments but Not Chrome Says DOJ - VideoWeek
The US Department of Justice (DOJ) has softened its orders against Alphabet aimed at disarming Google's search monopoly, dropping the proposal that would force the tech giant to sell its investments in AI companies. But the DOJ is still calling for Google to divest its Chrome web browser, maintaining the "core components" of the
Publicis' Acquisition of Lotame Marks a New Era of Data and AI for Agencies - VideoWeek
Publicis has announced the aqusition of ad tech firm Lotame, marking a new agency era that combines data signals and AI, writes Rob Webster, Co-Founder of Tau Marketing Solutions - and publishers should be watching closely. Founded in 2006 by Andy Monfried, Lotame