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The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions - VideoWeek
In this week's Week in Review: WBD announces a new shoppable format, MFE reports on a strong year, and Apple begins selling ads in Apple News. Top Stories Warner Bros. Discovery Launches Shoppable Formats for Max Warner Bros. Discovery is launching new shoppable ad formats on its streaming service Max, created in partnership with tech business KERV, the
Mediaocean Acquires Innovid, Plans to Merge it with Flashtalking - VideoWeek
Ad tech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million. Mediaocean says the combined organisation "will provide a broad array of complementary offerings,
UK Publishers Back AI Compensation Startup ProRata - VideoWeek
UK news publishers Guardian Media Group, Sky News, and dmg media announced today that they have all signed up to support ProRata.ai, a startup which seeks to ensure that publishers and creators are credited and compensated when their work is surfaced by generative AI tools, on a per-user basis. Dmg media specifically said it has
The Trade Desk Unveils its CTV Operating System 'Ventura' - VideoWeek
Ad tech giant The Trade Desk today announced it is launching its own CTV operating system (OS) called 'Ventura', confirming rumours which surfaced this summer. Starting next year, the OS will be deployed by smart TV original equipment manufacturers (OEMs), as well as streaming TV aggregators. The Trade Desk said Ventura will help solve key issues
"Drop the Words Linear and Digital; Let's Just Talk TV" Says Nick Manning - VideoWeek
The distinction between linear and digital TV is becoming increasingly nonsensical from a broadcaster perspective, argues Nick Manning, Founder of Encyclomedia International. Although different TV platforms have different functions, Manning suggests "the trick is to treat it as a single entity." In this
Havas says M&A Will Drive Growth Following Spin-Off - VideoWeek
French agency group Havas will have more flexibility in its strategy after its proposed spin-off from parent company Vivendi, CEO and Chairman Yannick Bolloré said ahead of its Capital Markets Day today, and will pursue strategic acquisitions in order to drive continued growth. Increased M&A will form part of Havas's 'Converged' strategy, in which the agency
Vivendi Forecasts Canal+ Recovery Ahead of Vote to Split Business - VideoWeek
Vivendi is holding a Capital Markets Day for Canal+ today, ahead of next month's shareholder vote on spinning off the TV business from the French holding company. The vote on 9th December will determine the separation of Havas, Louis Hachette Group and Canal+, which would debut on the London Stock Exchange on 16th December. Today's meeting
Teething Problems for Netflix Live Sports Remain, Ahead of Ad-Supported Broadcasts - VideoWeek
Judging by ratings, Netflix's first live broadcast of a boxing event headlined by influencer Jake Paul's bout with boxing legend Mike Tyson was a success. Data released over the weekend by Netflix said that 60 million households watched the Paul vs Tyson fight, while 50 million households tuned in for the co-main event of Serrano vs
The WIR: Netflix Begins Rolling Out In-House Ad Tech, BILD Launches a Short-Form Video Offering, and Brands Seek Remuneration Shake Up - VideoWeek
In this week's Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. Top Stories Netflix Begins Rolling Out In-House Ad Tech Netflix revealed this week that it has launched its in-house ad tech, which it announced it was working on earlier this year, in the Canadian
ProSieben Looks to Sell Growing Commerce Businesses - VideoWeek
ProSiebenSat.1 is pursuing the sale of some of its non-TV assets, months after voting against the move under a proposal brought by its main shareholder, MediaForEurope (MFE). The announcement came as part of ProSieben's nine-month results, which saw Group revenues increase by 3 percent year-on-year, despite a weaker third quarter where revenues declined by 1 percent
Viant Acquires CTV Data Business IRIS.TV - VideoWeek
Ad tech business Viant Technology this morning announced it has acquired IRIS.TV, a specialist in CTV content data, for an undisclosed fee. The acquisition will strengthen Viant's positioning in the CTV space, while the two companies also say it will help expand IRIS's CTV content identification across more major CTV publishers. IRIS will continue to
CMA Reports Over 60 Unresolved Issues in Privacy Sandbox Update - VideoWeek
The UK's Competition and Markets Authority (CMA) has released an update on its monitoring of the development of Google's Privacy Sandbox tools, emphasising that Google's decision not to completely remove third-party cookies on Chrome doesn't defuse competition risks, and that there are still unresolved competition concerns relating to the Sandbox tools. The CMA, as part of
What's Driving FAST's Rapid Growth? - VideoWeek
Free ad-supported streaming TV is still seeing rapid growth says Ryan Afshar, Head of Publishers & Programmatic Platforms at LG Ad Solutions - in fact a recent Kantar study found FAST to be the fasted growing format within CTV. Part of this growth is down to an increase in quality. More high quality content is
How Are Agencies Funding News Journalism? - VideoWeek
Concerns around brand safety have prompted a diversion of ad spend away from news in recent years, leading to an inadvertent defunding of news content. But ad agencies appear to be waking up to the threat to journalism and democracy caused by underinvestment in news, alongside the flourishing of misinformation. Where keyword blocklists previously evaded
The WIR: AppLovin Overtakes The Trade Desk, WBD Posts Streaming Gains but Linear Declines, and Video Investment Fuels The Independent's US Growth - VideoWeek
In this week's Week in Review: AppLovin's market cap overtakes The Trade Desk's, WBD posts its Q3 results, and The Independent becomes the largest UK publisher in the US. Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech Business Mobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent
ITV Sees Ad Revenues Stall Amid Advertiser Uncertainty Over UK Budget - VideoWeek
UK public service broadcaster ITV released a Q3 trading update this morning, reporting that total external revenues for the first nine months of the year sat at £2.32 billion, down eight percent year-on-year. For Q3 specifically, total external revenues were down by nearly 20 percent, as phasing of deliveries and knock-on effects from last year's
UK Ad Spend to Surpass £10 Billion Over Festive Season with TV Left Out in the Cold - VideoWeek
UK ad spend is expected to exceed £10 billion over the festive season this year, according to the latest forecast from the Advertising Association (AA) and WARC. The research anticipates ad spend to reach £10.5 billion during Q4, known as the Golden Quarter for consumer spending, representing a 7.8 percent increase on Q4
The New York Times's Lifestyle Investments are Helping it Circumvent News Blocking - VideoWeek
While conditions in the ad market for news publishers have been tough over the past year, the New York Times is one of the few that has found consistent growth in digital ad revenues. Prior to its Q3 earnings, released yesterday, the Times had recorded year-on-year growth in digital ad revenues in four of the five
Media Quality Remains Barrier to Programmatic Adoption, Finds IAB Europe - VideoWeek
The use of programmatic channels for media investment is falling among advertisers but growing for agencies, according to IAB Europe's latest 'Attitudes to Programmatic Advertising' report. The tenth annual edition of the study surveyed 254 respondents across 31 European countries, suggesting fluctuations in programmatic trading, but seemingly increases in overall programmatic investment. The report does not
UK Plans to Rework Media Merger Laws for Digital Age - VideoWeek
The UK's culture secretary Lisa Nandy this morning outlined plans to modernise the UK's media mergers regime, updating it for the digital age. The changes would widen the scope of the regime beyond television, radio, and print newspapers to also cover digital news publications and news magazines. The culture secretary in the UK has powers, outlined
Some of Digital Advertising's Pitfalls are Appearing in CTV - VideoWeek
Biddable CTV brings lots of benefits to CTV advertising, allowing much greater flexibility and smart data usage says Rowena Taylor, VP Publisher Partnerships EMEA at OpenX. But unfortunately, some of digital advertising's pitfalls are appearing in CTV, including miscategorised inventory and overly lengthy supply paths. In this interview, Taylor describes how advertisers are approaching biddable CTV,
Over Half European Viewers Visit Linear TV as First TV Destination - VideoWeek
More than 50 percent of Europeans still choose linear TV as their first port of call for connected TV viewing, according to the latest 'TV Key Facts' report from RTL AdAlliance, with 53 percent first visiting linear when turning on their TV. The 31st edition of the report emphasises the relatively high consumption of TV
The WIR: Starbucks Turns Back to Linear TV, MFE Calculates €200 Million Profit Gains from ProSieben Deal, and Samba TV Acquires Semasio - VideoWeek
In this week's Week in Review: Starbucks looks to linear TV to drive growth, MFE weighs up the benefits of a ProSieben tie-up, and Samba TV acquires Semasio. Top Stories Starbucks Turns to Linear TV to Drive Growth Coffee chain Starbucks's recently hired CEO Brian Niccol, previously CEO and chairman of Chipotle, has been tasked with returning the
Ross Appleton, Tubi's New UK GM, on How Tubi Aims to Crack the UK Market - VideoWeek
Fox Corp-owned ad-supported video on-demand (AVOD) service Tubi, which launched in the UK back in July, has appointed Ross Appleton, previously director of operations for streaming at ITV, as its UK GM. Appleton has plenty of
TV and Digital Drove UK Ad Spend to £10 Billion in Q2 - VideoWeek
UK ad spend reached £10 billion during Q2 2024, according to the latest Expenditure Report from the Advertising Association (AA) and WARC. This marks a 13.4 percent increase on Q2 2023, when the market narrowly avoided contraction. While benefitting from these favourable comparisons, the latest quarter also recorded stronger-than-expected digital growth, alongside strong TV contribution
CTV Sellers Must Finds Ways to Differentiate - VideoWeek
There are many players in the CTV market now which have fairly similar offerings says Nathanial Carleton, Manager, Demand Sales at AudienceXpress. So it's key that sellers find a way to differentiate and stand out. In this interview, Carleton discusses AudienceXpress's approach, and how its 'glocal' approach separates it from competitors. Filmed at TV Rise 2024
IAB Europe Launches Certification for Retail Media Standards - VideoWeek
Retail media has been heralded as a key growth driver in advertising, recognised by major agencies as the fastest-growing media channel over the next three years. But a lack of standardisation in retail media has posed barriers to investment, with 60 percent of buyers identifying standardisation as the channel's main growth area over the next
Here's How Alphabet, Snap and Reddit Are Using AI to Drive Revenues - VideoWeek
This week sees a number of tech companies announce their quarterly results, and unsurprisingly, AI has been high on the agenda across earnings calls. Alphabet, Snap and Reddit all posted substantial year-on-year gains on Tuesday, and all cited AI developments as revenue drivers, albeit in different ways. Alphabet AI was the sole topic of CEO Sundar Pichai's
How Austrian Broadcasters Have United Around Programmatic Linear TV - VideoWeek
(L-R) Walter Zinggl, CEO of IP Austria; Dr. Michael Stix, CCO of ProSiebenSat.1 PULS 4; and Oliver Böhm, CEO of ORF-Enterprise In the face of intense competition from international streaming businesses and US-based tech giants, there's been a lot of talk about the need
UK Video Ad Spend Grew 26 Percent in the First Half of 2024 - VideoWeek
Growth in UK digital ad spend across the first half of the year significantly outpaced GDP growth, according to IAB UK's latest Digital Adspend research, conducted with MediaSense, as the UK's digital ad spend grew by 16 percent year-on-year in H1. And video was the standout performer, with total video spend up 26 percent year-on-year,
Why The Future is Bright for TV Sales Houses - VideoWeek
Broadcasters face many overlapping challenges says Tom Peruzzi, spokesperson for the management board of Virtual Minds. But nonetheless the future is bright for TV sales houses, as they're increasingly adapting to market changes and working together to strengthen their market position. In this interview, Peruzzi, lays out the challenges facing broadcasters, and the moves they're making
For Colgate-Palmolive, Brand Building and ROI Measurement Go Hand-in-Hand - VideoWeek
Like many other major advertisers, global FMCG brand Colgate-Palmolive has been focussing on driving up return on investment on its ad spend in recent years. But this hasn't come at the expense of also investing in longer term brand building advertising, and it hasn't resulted in its overall marketing budgets being squeezed. Rather, executives say
The Buy-Side View: Q&A with PHD's Thomas Stimpfig - VideoWeek
Data capabilities in CTV are moving video campaigns further down the funnel, says Thomas Stimpfig, Head of Video at PHD, but this does not mean advertisers should lose sight of the longer-term brand building that TV has always delivered. In this edition of the Buy-Side View, Stimpfig discusses
The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals - VideoWeek
In this week's Week in Review: Spotify builds an SSP, ITV uses AI for show development, and Perplexity considers publisher deals. Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising,
Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting - VideoWeek
Ireland's Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe's General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting. The ruling was based on a complaint raised back in 2018 by French privacy advocacy group La Quadrature
Now is the Time for European Broadcasters to Adopt Programmatic - VideoWeek
European broadcasters have been justifiably cautious in their transition to programmatic sales, argues Hitesh Bhatt, Senior Director, CTV/OTT & Video, EMEA at PubMatic. But as buyers increasingly demand programmatic trading, and other companies in the CTV space are embracing it, "the period of moving more slowly is over." In this interview, Bhatt breaks down the benefits
FAST Hasn't Reached Full Maturity Yet in Europe - VideoWeek
Some in the industry are questioning whether the free ad-supported streaming TV (FAST) has started to reach a saturation point says Sam Wilson, VP, Streaming Platform, EMEA at Magnite. But that's not the case - we're still seeing more high quality content entering Europe's FAST market, in many cases through broadcast studios, a trend which
Why Unified Measurement Must Come from Collaboration - VideoWeek
The European CTV market is still seeing rapid growth, says Stuart Keith, Senior Director at Rakuten Advertising, but it's not all sunshine and rainbows. Measurement remains a key issue, as CTV sits at the intersection of linear TV, digital video, and social video. The push for a unified currency is therefore key, and as Keith
IAB Tech Lab Pushes to Standardise New CTV Ad Formats with 'Ad Format Idol' - VideoWeek
The growth of connected TV opens up a lot of opportunities for broadcasters to run innovative new ad formats outside of a standard 15 or 30 second spot. Some of these formats are by definition quite bespoke, and will require brands to work directly with the broadcasters or CTV publishers which offer them. Quite a few