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RTL AdAlliance Signs Up FranceTV Publicité - VideoWeek
RTL AdAlliance, the international sales house of European broadcaster RTL Group, has signed an agreement with France Télévisions' sales arm FranceTV Publicité to represent the French broadcaster's TV and digital advertising inventory across most of Europe, and in selected international territories. The deal adds FranceTV to a stable of major European broadcasters whose inventory is
The Buy-Side View: Q&A with Mediaplus UK's Kieren Mills - VideoWeek
As AI disrupts the media planning process, Mediaplus UK (formerly Total Media) is seeing the technology enhance its video capabilities by enabling the agency to test multiple creatives at scale. And while AI stands to take control of lower-funnel budgets, this shift could end up strengthening
Week in Review: Paramount Lines Up a Bid for Warner Bros. Discovery, BILD Opens a Video Studio, and FranceTV Launches an AI Buying Tool - VideoWeek
In this week's Week in Review: Paramount lines up a massive bid for Warner Bros. Discovery, BILD opens a new studio to power its video ambitions, and FranceTV launches an AI-powered buying tool. Top Stories Paramount Rumoured to be Lining Up Warner Bros. Discovery Takeover Bid International media giant Paramount, fresh from its merger with production company Skydance,
Ad Tiers Continue to Drive Netflix and Disney+ Growth in the UK - VideoWeek
As VideoWeek reported yesterday, new IPA data shows that the total reach of ad-supported subscription tiers on paid streaming services has tripled over the past year. But this growth has coincided with the launch of ads on Amazon Prime Video, which immediately achieved significant scale thanks to Amazon's tactic of switching all users onto the
Attention Please: How Does YouTube Measure Up to TV? - VideoWeek
This summer, UK measurement body Barb began reporting audience figures for a selection of the most-watched YouTube channels, reigniting an ongoing debate in the industry over whether YouTube can be considered as (or even compared with) TV in the eyes of advertisers. While Google and TV broadcasters approach the issue with their own arguments (largely
Ad-Supported SVOD's UK Reach Has Tripled Since Last Year Says IPA - VideoWeek
The weekly reach of ad-supported SVOD services in the UK has almost tripled since last year, according to the IPA's latest TouchPoints study, and is now three times higher than cinema's weekly reach. The report, Making sense: The commercial media landscape, found that 30 percent of
Week in Charts: AI Challenges Google Dominance in US Search Ruling, YouTube Ad Dollars Shift to CTV, and Apple TV+ Bucks Netflix's Binge Release Trend - VideoWeek
In this week's Week in Charts: AI challenges Google's dominance in US antitrust ruling, YouTube ad dollars shift to CTV, and Apple TV+ bucks Netflix's binge release trend. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week
Google Reuses Search Tactics to Fend Off Ad Tech Breakup - VideoWeek
When a US judge ruled last year that Google had acted illegally to maintain a monopoly in online search, some in the industry predicted major consequences for Google's business. The US Department of Justice, which fought the case against Google, pushed for some pretty hefty remedies, including the forced sale of Google's web browser Chrome
Magnite Acquires GenAI Streaming Ads Startup Streamr.ai - VideoWeek
Magnite, a sell-side ad tech business, has today announced the acquisition of streamr.ai, an AI startup whose tech enables small- and medium-sized businesses (SMBs) to create AI-generated video ads and launch them on streaming TV. Financial terms of the deal were not disclosed. The acquisition comes as
ShowHeroes and Titan OS Partner to Bring Retail Data to CTV - VideoWeek
While CTV opens up opportunities for advertisers to layer advanced targeting and measurement data onto their TV buys, brands are still figuring out which datasets work well and which don't. Amid this testing, retail data is growing in popularity thanks to the relatively low legwork required from the advertiser's point of view, and the results
How Channel 4's Ad Tech Investment for SMEs is Paying Off - VideoWeek
As linear TV continues to decline in both viewership and advertising revenue, broadcasters are looking to move the dial by investing in ad products for their streaming services. For UK broadcaster Channel 4, that transformation is well underway, with digital ad sales making up 30 percent
Week in Review: MFE Reaches 75 Percent Stake in ProSieben, Linear TV's Ad Spend Share Falls, and TF1 Launches Ad-Free Micropayments - VideoWeek
In this week's Week in Review: MFE reaches a 75 percent stake in ProSieben, WARC reports on TV advertising's share of the market, and TF1 introduces a novel form of ad-free viewing. Top Stories MFE Reaches 75 Percent Stake in ProSiebenSat.1 Italy-based media giant MFE-MediaForEurope has secured a 75.61 percent stake in Germany-based broadcaster ProSiebenSat.1, the two companies
Everyone TV Says Younger Viewers are "Early Adopters" of Freely - VideoWeek
The Lionesses' victory at the Euros this summer represented a bright spot not just for women's sport, but public service broadcasting (PSB) in the UK, delivering ITV’s largest audience of the year so far. For younger viewers however, Ofcom's latest Media Nations report told a
Streaming Overtakes Linear TV in Germany with Smartphones Leading the Charge - VideoWeek
The migration of viewers from linear TV to streaming is a global phenomenon, but in some markets the transition is occuring faster than others. In Germany, a new report from digital trade association Bitkom has found that the proportion of German adults who watch streaming services
EU Stalls on Google Ad Tech Case Amid US Trade Pressure - VideoWeek
Donald Trump at the Turning Point conference. Source: Gage Skidmore, https://www.flickr.com/photos/gageskidmore/53067465959 Late last week, reports emerged that the European Union was set to impose a "modest" fine on search giant Google following a four-year antitrust investigation into its ad tech business, despite previous suggestions that the
Week in Charts: MFE and ProSieben's Takeover Rally, Meta's AI Resignations, and FAST's US Growth - VideoWeek
In this week's Week in Charts: MFE and ProSieben's takeover rally, Meta's AI resignations, and FAST's US growth. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week
Roqad Acquires Zeotap-Data for Privacy-Compliant Targeting Solutions in Europe - VideoWeek
Roqad, an identity solutions provider, today announced the acquisition of Zeotap-Data, Zeotap's third-party audience business based in Berlin, for an undisclosed amount. The ID company said the acquisition was designed to meet demand for privacy-safe, personalised targeting in European markets. Strict
Why CTV is the Next Performance Frontier for App Marketers - VideoWeek
While TV has been long-established as a brand-building medium, CTV is gaining traction as a performance channel, due to innovations in measurement and privacy-preserving technology. For mobile app marketers, this is opening up a new environment to reach highly engaged audiences, writes Alexei Moltchan,
What's Behind the Launch of LADbible's FAST Channel? "They're Already Watching on TV" - VideoWeek
Three weeks ago, UK publisher LADbible Group launched a free ad-supported streaming TV (FAST) channel on Samsung TV Plus, marking the social entertainment company's first foray into CTV. The move brings its popular YouTube formats onto the FAST platform, including Snack Wars, Agree to Disagree, and Would You Rather, along
MFE Set to Take Control of ProSieben as it Buys PPF's Stake - VideoWeek
Italian media giant MFE-MediaForEurope is set to take control of German broadcaster ProSiebenSat.1 as Czech investment firm PPF, a rival suitor for ProSieben, has thrown in the towel and agreed to sell its stake in the company to MFE. The deal means MFE holds nearly 60 percent of ProSieben's stock, making it the majority shareholder
Week in Review: Dentsu Considers Selling its International Business, Reach Puts its Video Growth Plans into Action, and Netflix Continues Sports Investment - VideoWeek
In this week's Week in Review: Dentsu is reported to be considering selling its overseas business, Reach ups its video output, and Netflix buys baseball rights in Japan. Top Stories Dentsu Considers Selling International Business Japanese advertising holding company Dentsu is considering strategic options for its struggling international business, including a potential sale, according to the Financial
UK Agencies Warn of Omnicom's Post-Merger "Buying Power-House" - VideoWeek
Earlier this month, Omnicom's acquisition of rival advertising group Interpublic Group (IPG) received regulatory approval from the UK's Competition and Markets Authority (CMA). On Tuesday the watchdog published its full decision, revealing the concerns raised by the companies' competitors over the impact of the merger between the holding companies. Chief among them was the ability
Disney Continues European Content Push with ZDF Deal - VideoWeek
International media giant Disney has announced a new deal with German public-service broadcaster ZDF's studios division, which will see a curated collection of ZDF's films and TV series hosted in a dedicated section on Disney+ in Germany, Austria, and Switzerland. The partnership, which goes live today, will include over 3,000 TV episodes and films by
Week in Charts: Viaplay Bounces Back, Disney Unlocks ITV Audience, and AI Accounts for Half VC Funding - VideoWeek
In this week's Week in Charts: Viaplay bounces back, Disney unlocks ITV audience, and AI accounts for half VC funding. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week
General Atlantic Opts for PPF Offer Over MFE in Latest Hurdle for ProSieben Takeover - VideoWeek
Last week, the Executive Board and Supervisory Board of ProSiebenSat.1 reccomended shareholders accept a sweetened takeover offer from MFE-MediaForEurope, signalling a more receptive shift towards MFE's aggressive pursuit of the German media group. But it seems not all of ProSieben's shareholders are on the same page. Reports from Reuters on Tuesday suggest that
Ads Fuel "Bombardment" of Self-Harm Content to Teens on TikTok and Instagram Finds Molly Rose Foundation - VideoWeek
A new report from the Molly Rose Foundation (MRF) has revealed the extent to which ads are appearing alongside suicide, self-harm and depression content on TikTok and Instagram. The report comes as Ofcom begins enforcing the Online Safety Act in the UK, but uncovers "unacceptably pervasive and widespread" risk of exposure to harmful content on
Week in Review: Dentsu's International Struggles Continue, Swiss Broadcasters Unite on Time-Shifted TV, and UK Publishers Call for Action on Google AI Transparency - VideoWeek
In this week's Week in Review: Dentsu posts its Q2 earnings, Swiss broadcasters agree on a common approach to time-shifted TV, and the PPA provides the CMA with recommendation for Google's AI features. Top Stories Dentsu Plans Layoffs as International Struggles Continue Japanese holding group Dentsu says it is planning to cut its workforce in its international business
More US Ad Spend Comes Direct From Brands Than Through HoldCos as AI Reshapes Media Planning and Buying - VideoWeek
Three months ago, Meta CEO Mark Zuckerberg sent shockwaves through the advertising industry with the suggestion that the tech giant's use of AI will automate the entire campaign process, potentially making the current role of ad agencies redundant. While his comments sparked debate over the extent to which agencies will be displaced, it is clear
Week in Charts: Walmart Ends Exclusivity with The Trade Desk, Streaming Companies Order Fewer Originals, and Marketers Plan to Up CTV and Social Spend - VideoWeek
In this week's Week in Charts: Walmart ends exclusivity with The Trade Desk, streaming companies order fewer Originals, and marketers plan to increase CTV and social spend. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week
Paramount Doubles Down on Cable Networks, Streaming Services and Theatrical Releases in Post-Merger Strategy - VideoWeek
In July 2024, Paramount Global and Skydance Media announced plans to merge in an $8.4 billion deal between the Ellison Family, RedBird Capital Partners and Shari Redstone's National Amusements. Thirteen months, several bribery accusations and a few high-profile resignations later, the merger was finally completed, bringing
Ligue 1's Opening Weekend Shows Promising Signs for D2C Strategy - VideoWeek
Following a string of failed broadcasting partnerships over the last few years, the Ligue de Football Professionnel (LFP) broke with convention and launched its own D2C streaming service on Friday. Days after the debut of Ligue 1+, early signs are showing a promising outlook for the new strategy. The streaming service has already surpassed 600,000
Privacy-Savvy, Kid-Safe: The New Playbook for Kids’ Ads on CTV - VideoWeek
Kids' content is big business in streaming — just look at the volume of child-friendly content which ranked highly in Netflix' most recent viewing report for evidence. And this content can be very valuable for advertisers, given the influence children have over household
Week in Review: UK Publishers Call for Action Over YouTube Search, Bundesliga Hands UK Rights to Digital Creators, and Meta Whistleblower Claims Inflated Ad Metrics - VideoWeek
In this week's Week in Review: UK publishers call for action over YouTube search, Mark Goldbridge and The Overlap agree deal to air live Bundesliga games, and a Meta whistleblower accuses the company of inflated ad metrics. Top Stories Publishers Call for YouTube Inclusion in CMA Search Investigation UK publishers have called for the UK's Competition and Markets
Disney and Fox Launch Sports Streaming Services in Pursuit of US Cord-Cutters - VideoWeek
Today sees the launch of the new ESPN streaming service from Disney in the US, signalling the first time the 46-year-old sports network's programming will be available outside pay-TV. It also marks the arrival of a new streaming service from Fox, devoted to its news and sports properties, with NFL games set to stream on
S4 Capital Confirms Takeover Talks with MSQ Partners - VideoWeek
S4 Capital, the marketing and technology services firm established by Sir Martin Sorrell, this morning confirmed it has entered talks with fellow marketing business MSQ Partners over a potential deal to combine the two companies. News of the talks was first reported by Sky News, and promptly confirmed in a statement authorised by Sorrell. The statement
The WIR: RTL's Ad Revenues Fall but Streaming Climbs, Paramount Completes its Skydance Merger, and Google Hits Back at AI Search Traffic Claims - VideoWeek
In this week's Week in Review: RTL reports its Q2 results, David Ellison lays out his vision for Paramount following the closure of its merger with Skydance, and Google releases its own data on AI search traffic referrals. Top Stories Ad Revenues Fall but Streaming Soars for RTL European media group RTL posted its H1 earnings this morning,
Fresh Off Its Rebrand, People Inc. Says It's Ready For 'Google Zero' - VideoWeek
Neil Vogel, CEO of People Inc. As Google has begun to fold AI-generated results into its search engine, and with a slew of studies and anecdotal stories suggesting that AI overviews are tanking search traffic for publishers, talk has begun to emerge of 'Google zero': the
Is More Nuance Needed in Comparing YouTube Channels with Traditional TV? - VideoWeek
When UK measurement body Barb released its first set of viewership data for individual YouTube channels on TV sets last week, the findings sparked a big reaction across the industry. There's been a growing narrative over the past few years, pushed by YouTube itself, of YouTube becoming "the new television" (in CEO Neal Mohan's words).