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The WIR: Canal+ Makes "Tepid" Stock Market Debut, UK Publishers Call on Government to Protect Copyright, and Venu Sports Set for 2025 Trial - VideoWeek
In this week's Week in Review: Canal+ lands on the London Stock Exchange, UK publishers form coalition for copyright protection in AI policy, and a US judge blocks attempts to dismiss Venu Sports lawsuit. Top Stories Canal+ Makes "Tepid" Stock Market Debut Canal+ debuted on the London Stock Exchange on Monday to "a
"We'll Look Back and Wonder Why We Doubted at All": Media Buyers Weigh in on Live-Streamed Sports - VideoWeek
One month ago, Netflix streamed its biggest live event to date; a boxing match between Jake Paul and Mike Tyson that was watched by 60 million households, according to the streaming giant. But reported streaming disruptions raised questions over the stability of ads around this type of content - especially with ad-supported NFL games coming
In With the New: Eight Predictions for Media and Marketing in 2025 - VideoWeek
AI, privacy and retail media are changing the game for marketing, writes Rob Webster, Co-Founder of Tau Marketing Solutions, opening new opportunities for marketers willing to embrace these seismic changes. In a time of so much change, working out vague predictions for the year ahead becomes
Advertising’s Road to Success Starts with the Right Wheels - VideoWeek
After a year dominated by Google's cookie u-turn, digital marketers find themselves at a crossroads. Mathieu Roche, CEO and Co-Founder of ID5, makes the case for tech platforms to steer them towards alternative ID solutions. The ad tech industry found itself at a
Week in Charts: Ted Sarandos on Using TikTok to Boost Netflix, Ad Creatives Lean on AI, and Omnicom Tops New Business Rankings - VideoWeek
In this week's Week in Charts: Netflix's CEO discusses TikTok, ad creatives lean on AI, and Ofcom reveals the platforms most likely to pose online harms, along with the latest industry share price movements. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of
"FAST Will Fall by the Wayside": Analysts Give Their 2025 Predictions - VideoWeek
While ad-supported streaming services, consolidation among TV businesses, and lower-funnel metrics in CTV are expected to take on growing importance in 2025, analysts remain divided on the significance of FAST channels and the exact impact of AI on media companies next year. VideoWeek asked five leading industry analysts for their predictions for video, media and
The WIR: ITV to Distribute Content on YouTube, Vivendi Approves Breakup Plans, and WBD Separates Linear Networks - VideoWeek
In this week's Week in Review: ITV agrees distribution partnership with YouTube, Vivendi shareholders approve breakup plans, and WBD separates linear networks from its studios and streaming division. Top Stories ITV to Distribute and Monetise Programming on YouTube ITV has joined YouTube’s partner programme, and will distribute ITV programming, including I’m A Celebrity and The Masked Singer,
MFE Secures €3.4 Billion Loan for 2025 M&A - VideoWeek
European media giant MFE-MediaForEurope, owner of Mediaset and Mediaset España, has secured a €3.4 billion loan to help it fund its continent-wide growth plans, CEO Pier Silvio Berlusconi confirmed in a press conference last night. While market conditions will play a role in deciding whether MFE makes any major moves next year, Berlusconi said he
ITV Studios Sale Would Mark "Significant Departure From its Strategy" - VideoWeek
This week marks the second anniversary of ITVX, but celebrations have been somewhat overshadowed by reports of ITV looking to sell parts or all of its business. A number of suitors are said to have emerged, including CVC Capital Partners, Mediawan and All3Media, though ITV has
What's Changed in a Year of US Streaming? - VideoWeek
Nielsen has released its final 'The Gauge' report of 2024, mapping out TV viewing time for the US in November (data for December won't arrive until the new year). The release provides a neat overview of the ways in which US TV viewing has changed over the past year - and the ways in which
Omnicom Agrees to Acquire Interpublic Group: How the Numbers Stack Up - VideoWeek
Omnicom announced yesterday that it has reached a deal to acquire Interpublic Group, in a stock-for-stock deal which will create a business worth over $30 billion - the biggest agency holding group in the world. The deal, which is still subject to shareholder and regulatory approval,
Digital Economy Consolidates "Around a Few Massive Platforms" in GroupM Forecast - VideoWeek
Global ad spend is expected to surpass $1 trillion this year, and reach $1.1 trillion next year, according to GroupM's aptly titled 'This Year Next Year' report. The figures represent a 9.5 percent year-on-year increase for 2024, then 7.7 percent growth in 2025. The WPP media arm observed that advertising "has seemingly defied
The WIR: MFE Seeks €3.4 Billion Loan for ProSieben Plans, IPG Acquires Intelligence Node, and Madison and Wall Forecasts Trump Impact on TV Advertising - VideoWeek
In this week's Week in Review: MFE speaks to banks about funding ProSieben moves, IPG makes a commerce media play, and Madison and Wall forecast negative impacts of Trump's election on TV advertising. Top Stories MFE Lines Up €3.4 Billion Loan for Potential ProSieben Takeover European broadcaster MFE-MediaForEurope, owner of Mediaset and Mediaset España, has held talks with
Use of Experiments to Measure Campaign Impact Doubled in 2024, finds WARC - VideoWeek
Advertisers across categories are putting more emphasis than ever on measuring and optimising effectiveness in their campaigns. But effectiveness means different things to different people, and there are many different ways of measuring it, making it difficult for media owners to argue their case. A new report from industry researcher WARC released today gives interesting insight
Google's "Cookie Conundrum" Eroded Trust in Programmatic This Year - VideoWeek
Earlier this month, IAB Europe released the tenth edition of its 'Attitudes to Programmatic Advertising Report', highlighting increased programmatic investment, driven by growth in CTV. But this year proved something of an anomaly, where the proportion of advertisers transacting programatically actually decreased, alongside a reduction in agencies buying CTV programatically. Wayne Tassie, Chair
DAZN Makes $1 Billion Bet on Club World Cup and FIFA+ Integration - VideoWeek
Sports streaming specialist DAZN has acquired exclusive global broadcasting rights for next year's revamped FIFA Club World Cup, FIFA has announced, in a deal reported to be worth $1 billion. Under the terms of the deal, DAZN will make all 63 matches from the 2025 tournament available for free on its platform worldwide, meaning that advertising
Despite High Numbers of Logged-In Users, CTV Has an Addressability Problem - VideoWeek
A lot of CTV viewership comes from logged-in users, leading some to believe that CTV doesn't have an addressability problem. But this isn't the case says Davide Rosamilia, VP, Product at ID5, since these log-ins can't be used across different CTV platforms, or for omnichannel campaigns. In this interview, Rosamilia explains the role of a universal
UK Broadcaster App Freely Looks Beyond PSBs for Extra Content - VideoWeek
Freely, the free streaming service launched by the UK’s public service broadcasters (PSB), announced a slate of new content agreements this week. The partnerships bring content from AMC Networks International UK (AMCNI UK), PBS America, GB News and QVC to the CTV app. Everyone TV, the PSB-owned joint venture that operates Freely, said the deals expand
Brands Are Asking More of Their Agencies When it Comes to YouTube - VideoWeek
Brands have continued to invest more and more in YouTube in recent years, and as they've done so, they've started asking more of their agencies says Matt Nash, SVP, EMEA at Pixability. At the same time YouTube has begun adding more formats and features to YouTube, making advertising on YouTube overall more complex. In this interview,
How TF1 is Transforming its Streaming Service into a Full-Funnel Marketing Platform - VideoWeek
Outcomes are in vogue with broadcasters at the moment. From 'Project Lantern' in the UK, a joint project between ITV, Sky, and Channel 4 aimed at demonstrating TV's immediate sales impact, to a slew of recent shoppable ad launches in the US, TV businesses on both sides of the Atlantic are investing in outcome-friendly formats
Retooling Brand Safety in a Post-GARM World - VideoWeek
The closure of GARM (the Global Alliance for Responsible Media) back in August left a hole in the media landscape, after a lawsuit by Elon Musk's X caused the World Federation of Advertisers (WFA) to shutter its brand safety initiative. Four months on from the closure, questions remain over the implications for brand safety
Ad Tech's "Big Sustainability Problem" - VideoWeek
The industry has long hoped for a "Super ID" to come along and solve ID fragmentation, but for smartclip, RTL Group’s ad tech unit, the future is one of multiple IDs. "Advertisers will have to work with IDs of different types, different natures, with different correctors, and different lifetimes," says Thomas Servatius, Co-CEO, MD Platform &
The WIR: CTV Expected to Help Drive Global Ad Spend Past $1 Trillion This Year, NBCU and Walmart Run Shoppable Ads on Live Sports, and RTL AdAlliance Launches SMB Ad Tools - VideoWeek
In this week's Week in Review: CTV tipped for another bumper year in 2025, RTL AdAlliances launches SMB ad tools, and NBCU pairs with Walmart for shoppable units in live sports. Top Stories CTV Stars as Global Ad Spend Tipped to Top $1 Trillion in 2024 Total annual global ad expenditure is predicted to pass $1 trillion for
Facebook and TikTok Pose Online Harms in Ofcom Report - VideoWeek
Apps and websites owned by Alphabet and Meta account for half the time UK adults spend online, according to the latest Online Nation report from Ofcom. In May 2024, UK adults spent an average 2 hours 4 minutes per day on the duopoly's apps, including YouTube, Facebook, WhatsApp and Instagram. The research comes one year on
The Sell-Side View: Q&A with Axel Springer's Miriam Zand - VideoWeek
Amid all the challenges facing news publisher, German media giant Axel Springer's aim is to "drive and spearhead" transformation, making strategic moves which enable it to stay ahead of trends while maintaining control of its operations as much as possible, says Miriam Zand, Head
Xperi Gears Up for In-Car Video - VideoWeek
Images of cars full of screens serving video and gaming entertainment once seemed a sci-fi vision, but the reality is honing into view. Though still in their early stages, audio gaming and in-car video are gaining traction, and advertising opportunities are part of that roadmap. Xperi, the parent company of TiVo, DTS and HD Radio
Ad Breaks in Live Events Pose Planning Challenges - VideoWeek
The shift to streaming for live events creates technical challenges from an advertising perspective, according to Andrew Heald, Manager, Publisher Development at Index Exchange, due to the ad hoc nature of the ad breaks resulting in surges in ad requests. "As a business
New Samsung Ads Report: Targeting the Right 'TV Moments' is Key to CTV Success - VideoWeek
A new report from Samsung Ads, Change The Way You CTV, highlights how audiences' receptiveness to advertising varies significantly depending on the kind of 'TV Moment' they're experiencing. When advertisers try to measure and optimise the effectiveness of their campaigns, they typically focus on
Brightcove Acquired by Italian Tech Firm Bending Spoons - VideoWeek
Brightcove, a streaming tech company, is to be acquired by Bending Spoons, an Italian tech firm, in an all-cash transaction valued around $233 million. The agreement gives Brightcove shareholders $4.45 per share in cash, representing a 40 percent premium at the time of the announcement. The transaction is expected to close in the first half of 2025,
From TikTok Troubles to AI Scraping: UK Publishers Spell Out Their Biggest Gripes - VideoWeek
The House of Lords' communications committee yesterday published 'The Future of News', a report on the state of news media in the UK. The findings, perhaps unsurprisingly, weren't too positive. Difficulties monetising content, the continued growth of social platforms as news sources, and developments in AI continue to threaten the economics of mass market journalism. The
Transparency Means "Many Things to Different People" - VideoWeek
Advertisers are increasingly seeking transparency in their programmatic operations, and from their programmatic partners. But Emma Newman, CRO EMEA at Pubmatic, observes that transparency means different things to different people; from how much a buyer is paying, to whether an ad is reaching the desired audience. "If you choose a good partner from a programmatic perspective,
How Hightouch is "Streamlining" First-Party Data Activation in CTV - VideoWeek
Ongoing uncertainty over the future (or lack thereof) of third-party cookies is increasingly shifting advertisers towards CTV, where they can leverage first-party data to target engaged audiences. Hightouch, a customer data platform (CDP), is expanding its offering into CTV, where it aims to facilitate that targeting, alongside measuring the incremental impact of CTV campaigns. The Series B
Principal Media Represents an Unhealthy State of Affairs, Says Nick Manning - VideoWeek
The use of principal media is rising among the agency holding groups, increasingly selling their clients inventory they have secured from media owners at discounted rates. But Nick Manning, Founder of Encyclomedia International, remains strongly opposed to proprietary media, both in principal and
The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions - VideoWeek
In this week's Week in Review: WBD announces a new shoppable format, MFE reports on a strong year, and Apple begins selling ads in Apple News. Top Stories Warner Bros. Discovery Launches Shoppable Formats for Max Warner Bros. Discovery is launching new shoppable ad formats on its streaming service Max, created in partnership with tech business KERV, the
Mediaocean Acquires Innovid, Plans to Merge it with Flashtalking - VideoWeek
Ad tech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million. Mediaocean says the combined organisation "will provide a broad array of complementary offerings,
UK Publishers Back AI Compensation Startup ProRata - VideoWeek
UK news publishers Guardian Media Group, Sky News, and dmg media announced today that they have all signed up to support ProRata.ai, a startup which seeks to ensure that publishers and creators are credited and compensated when their work is surfaced by generative AI tools, on a per-user basis. Dmg media specifically said it has
The Trade Desk Unveils its CTV Operating System 'Ventura' - VideoWeek
Ad tech giant The Trade Desk today announced it is launching its own CTV operating system (OS) called 'Ventura', confirming rumours which surfaced this summer. Starting next year, the OS will be deployed by smart TV original equipment manufacturers (OEMs), as well as streaming TV aggregators. The Trade Desk said Ventura will help solve key issues
"Drop the Words Linear and Digital; Let's Just Talk TV" Says Nick Manning - VideoWeek
The distinction between linear and digital TV is becoming increasingly nonsensical from a broadcaster perspective, argues Nick Manning, Founder of Encyclomedia International. Although different TV platforms have different functions, Manning suggests "the trick is to treat it as a single entity." In this
Havas says M&A Will Drive Growth Following Spin-Off - VideoWeek
French agency group Havas will have more flexibility in its strategy after its proposed spin-off from parent company Vivendi, CEO and Chairman Yannick Bolloré said ahead of its Capital Markets Day today, and will pursue strategic acquisitions in order to drive continued growth. Increased M&A will form part of Havas's 'Converged' strategy, in which the agency