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The WIR: WPP says Clients Aren't Cutting Spending Yet, UK TV Ad Investment Returns to Growth, and Meta and Apple Face DMA Fines - VideoWeek
In this week's Week in Review: WPP reports its Q1 results, TV ad investment grew in 2024, and Meta and Apple face DMA fines. Top Stories WPP Says Clients Haven't Reduced Spending Yet UK agency group WPP this morning was the last of the big four agency groups to report its Q1 financial results, showing a 2.7 percent
Viaplay Posts Organic Growth in Ad Sales and Subscriptions Amid Mixed Q1 Results - VideoWeek
Nordic TV group Viaplay released its Q1 financial results this week, posting year-on-year organic growth in both advertising and subscription revenues. While overall sales were mixed, with a significant drop in overall revenues, the fact that the broadcaster’s primary revenue streams saw organic growth is a significant positive. Licensing fall counters ad and subscription
Ofcom Introduces Online Safety Measures to Protect Children From "Manosphere" - VideoWeek
One month on from the Online Safety Act coming into force in the UK (and from Adolescence landing on Netflix), Ofcom has introduced new child safety measures designed to prevent children from encountering harmful content. Starting in July, companies that provide online services, such as social media, gaming websites
The Industry Reacts: Google Keeps Cookies After All - VideoWeek
On Tuesday, Google brought an end to a year's worth of speculation over what its global prompt for third-party cookies might look like, by announcing that there won't be one. Five years after Google announced that third-party cookies would be phased out of Chrome within two years - and now in the midst of an antitrust
Is YouTube Undervalued in the CTV Conversation? - VideoWeek
There's plenty of data showing YouTube's growth on the TV screen. But in conversations around CTV, YouTube is sometimes viewed separately from the broadcasters and other companies which air professionally produced content says Steve Barnes, sales director at Channel Factory. Some in the industry believe that YouTube, where user-generated content plays such a big role, isn't
The Buy-Side View: Q&A with Boots' Amy Caven - VideoWeek
For decades, Boots has been as prominent on our TV screens as on the UK high street, but changing viewing habits are subtly shifting the retailer's media planning across video and CTV. In this edition of the Buy-Side View, Amy Caven, Head of Media Strategy &
Week in Charts: Sarandos Discusses AI in Netflix Production, UK Food Companies Splurge on Ads Before HFSS Ban, and US Advertisers Test Shoppable Video - VideoWeek
In this week's Week in Charts, Ted Sarandos discusses AI's impact on Netflix production, UK food companies splurge on advertising ahead of HFSS restrictions, and US advertisers test shoppable video. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week
RTL Chief Plans Second Attempt at M6 Merger with TF1 - VideoWeek
Thomas Rabe, the chief executive officer of European broadcaster RTL (as well as its parent company Bertelsmann) wants to have a second attempt at merging RTL-owned French broadcaster M6 with rival TV group TF1. The two broadcasters agreed a merger back in 2021, in a deal which would have brought together France's two largest privately-owned TV
Google Announces New Plan for Third-Party Cookies in Chrome: Don't Change Anything - VideoWeek
Following five years of industry upheaval since Google first announced its intention to kill off third-party cookies in its Chrome web browser, we're now back to square one. A blog post released by the company today states that Google is no longer planning on introducing a global prompt for third-party cookies, meaning that for
The WIR: UK Marketers Cut Budgets, European Broadcasters Fight Back Against Disinformation, and Facebook's FTC Trial Begins - VideoWeek
In this week's Week in Review: the IPA releases its latest Bellwether Report, the EBU launches an initiative to counter disinformation, and Zuckerberg takes to the stand in FTC trial. Top Stories UK Marketers Cut Budgets for the First Time in Four Years A net balance of 4.8 percent of UK companies lowered their marketing budgets in Q1,
Why Radio Could Be Key to Driving In-Car Video's Success - VideoWeek
The amount of time people spend in their cars not actually driving is on the rise. The growing popularity of electric cars (EV) means it's becoming more common for drivers to find themselves at a loose end waiting for their car to charge. Autonomous driving capabilities
Omnicom's John Wren Accuses Competitors of Spreading "Nonsense" About IPG Merger - VideoWeek
Omnicom CEO John Wren sought to reassure investors over its merger with Interpublic Group during the company's Q1 earnings call, restating that the deal is expected to close in the second half of 2025. Wren hit back at claims that the US agency group would lose clients and staff as a result of the merger,
Publicis Says Data Acquisitions Protect It From Macroeconomic Turbulence - VideoWeek
French agency holding group Publicis Groupe released its Q1 financial results this morning, reporting 4.9 percent organic growth year-on-year, and reported net revenue growth of 9.4 percent year-on-year. The company also strongly reaffirmed its full year guidance of organic growth between four and five percent, a show of confidence given the turbulent macroeconomic conditions facing
Week in Charts: Industry Rebuffs Calls for Streaming Levy, Algorithms Overtake Word of Mouth Recommendations, and Markets Recover Amid Tariff Reprieve - VideoWeek
In this week's Week in Charts, the industry rebuffs calls for streaming levy, algorithms overtake word of mouth for recommendations, and stock markets recover amid Trump's tariff reprieve. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week
Fuelling Emissions and Driving Change: Untangling Advertising's Carbon Contribution - VideoWeek
A report from the Advertising Association last year found that public perceptions of advertising's social contribution is improving; 44 percent of UK respondents said advertising drives positive change in society, up from 34 percent in 2021. Meanwhile 34 percent of people agreed that advertising helps them make more sustainable purchases. However, these positive impacts on consumer
Barb Launches Overnight Commercial Reporting in Beta - VideoWeek
Barb, the UK's primary TV measurement body, has this morning announced the launch of overnight commercial spot ratings in beta, enabling advertisers to get a preliminary measure of their ads' performance the day after they air. While Barb already reports on linear commercial spot audiences eight
How Can We Bridge the Gap Between CTV Viewing and Ad Investment? - VideoWeek
Ad-supported streaming TV exploded last year says Zuzanna Gierlinska, chief commercial officer at MiQ, bringing a large volume of quality inventory to the market. But there's a gap between the extent to which viewers have shifted over to streaming, and the level to which advertisers' investment has tracked that shift. In this interview Gierlinska discusses how
The WIR: EU Considers Digital Ad Tax Amid Trade Wars, People Magazine Launches a TikTok-Like App, and Havas Reports Q1 Growth - VideoWeek
In this week's Week in Review: Ursula von der Leyen floats a tax on digital ad revenues amid trade wars, People Magazine launched a TikTok-style app, and Havas reports growth in Q1. Top Stories EU Considers Digital Ad Tax Amid Trade Wars The European Union is considering a range of measures in response to the tariffs introduced by
Broadcasters Must Put Egos Aside When it Comes to Collaboration - VideoWeek
While there are some promising examples in the UK of broadcasters putting aside their differences and working together to strengthen the overall TV market, this sort of collaboration isn't happening in all European markets says Anne-Laure Dreyfus Coutinho, Director of TV at egta. Ego is often a blocker, as broadcasters are in some cases reluctant
Curation Can Help CTV Publishers Win Budget from YouTube - VideoWeek
There are a few reasons why budgets haven't transitioned across from YouTube to the wider CTV space as fast as some might have expected says Tim Willcox, Regional Vice President, UK at PubMatic. YouTube's vast scale and diverse audiences make it a very compelling buy for advertisers, and a tough proposition for other CTV apps
A Brief Timeline of Signal Loss - VideoWeek
By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. But how did we get there, what were the factors shaping signal loss, and what does the future hold for tracking and targeting? Anyone
How ACR Data Ensures Digital Dollars are Working as Hard as They Can - VideoWeek
Advertising platform Nexxen invested in VIDAA, the operating system for Hisense TVs, back in 2022, extending a previous deal which granted Nexxen exclusive access to VIDAA's automatic content recognition (ACR) data. This data, transformed and combined with other datasets which Nexxen has access to, has a lot of interesting applications for advertisers says Hilary Goldsmith,
"CTV Measurement is Less of a Headache Than It Was Two Year Ago" - VideoWeek
Measurement is still frequently listed as a significant obstacle in CTV, and there's still plenty of work to be done in order to bring CTV measurement to where buyers want it to be. But the industry is making progress says William Jones, Senior Director of Advanced TV and Omnichannel Activation at Adform. Thanks to initiatives to
Where Do CTV Home Page Ads Fit on a Media Plan? - VideoWeek
CTV home page ads provide a unique opportunity from an advertiser's point of view, says Chris Kleinschmidt, Vice President of Connected TV Advertising Sales at TiVo, since the format enables advertisers to reach audiences in a high attention moment just as they turn their TV on, before they dive into content (which may or may
The Sell-Side View: Q&A with Reach's Terry Hornsby - VideoWeek
While many news publishers have struggled with the loss of audiences to social media, UK group Reach, owner of the Mirror, Express, and a vast portfolio of regional and local titles, has maintained engagement with users coming to its brands for their local coverage. And in
How StackAdapt Balances Automation and Control in its Outcome-Focused DSP - VideoWeek
When Canadian ad tech business StackAdapt announced earlier this year that it had closed a $235 million equity funding round led by Teachers’ Venture Growth, the news picked up a lot of attention thanks in part to the size of the figure. Funding rounds of that size aren't nearly as common in ad tech generally
Week in Charts: Tariff Edition - VideoWeek
In this week's 'Tariff Edition' of the Week in Charts, we track the impact of Donald Trump's sweeping tariff announcements on the Big Tech, ad tech, TV and agency markets. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week
Non-Endemic Brands are Embracing the CTV Home Screen - VideoWeek
As consumer adoption of streaming continues to grow, so does the size of the ad opportunity on CTV operating system home screens. Ed Wale, VP International at LG Ad Solutions, says in the UK alone, LG now sees nearly 500 million ad opportunities on the home screen each month. These placements are popular with CTV app
How RTL AdAlliance is Bringing Self-Serve Buying to European TV - VideoWeek
At this year's New Video Frontiers, RTL AdAlliance announced the launch of AdManager, a new self-serve platform which enables advertisers to buy video inventory across a number of major European broadcasters and media companies. In this interview Oliver Vesper, Chief Digital Officer and Deputy CEO of RTL AdAlliance, explains the strategy behind AdManager, and discusses how
Advertisers Look to Indies for Transparency in the Principal Media Era - VideoWeek
In the shadow of megamergers between agency giants and mammoth investments in data and AI, the role of independent agencies can be easily overlooked. But new research from benchmarking data company Agency by Agency reveals that 99 percent of UK agencies are independent - and the Alliance of Independent Agencies, a UK trade body representing
The WIR: AppLovin Confirms TikTok Bid, BBC Plans AI Negotiations and Short-Form Growth, and Linear TV Remains First Port of Call in Europe - VideoWeek
In this week's Week in Review: the BBC publishes its annual report, AppLovin confirms its TikTok bid, and RTL data sheds light on European TV habits. Top Stories AppLovin Confirms TikTok Bid Mobile ad tech business AppLovin confirmed on Thursday that it has submitted a bid for all of TikTok's operations outside of China, ahead of an
Some Genres are Having a Tough Time Transitioning from Linear to BVOD - VideoWeek
While some genres of content are moving from linear TV to broadcaster video on-demand (BVOD) very smoothly, others are having a bumpier transition says Eleni Marouli, Head of Market Developments at Ofcom. Audiences are happy to log in to BVOD platforms for entertainment and drama programming for example, but live content like news isn't seeing
CTV's 'Mini Walled Gardens' are Holding Back Data Innovation - VideoWeek
CTV doesn't have the same sorts of dominant walled gardens that exist on the web says Davide Rosamilia, VP of Product at ID5, but it does have mini walled gardens of sorts — sell-side companies which hold onto their data tightly, and have very different approaches to working with the buy-side. And at a time
WPP Acquires InfoSum to Power its AI-Based Data Strategy - VideoWeek
UK-based agency holding group WPP today announced it has acquired data clean room provider InfoSum for an undisclosed fee. InfoSum will become part of WPP's media arm GroupM, which is headed up by former InfoSum CEO Brian Lesser. As part of GroupM, WPP says InfoSum will "power the creation of a new generation of AI-enhanced
Why Programmatic Live TV Might Be the Most Exciting Opportunity in CTV - VideoWeek
There are a number of exciting emerging opportunities in CTV advertising says Cadi Jones, SVP Europe at Index Exchange, but the biggest might be the growing availability of live TV through programmatic tools. Live TV brings a lot of value to advertisers, since live programming (like sports or concerts) provides a uniquely lean-in, engaging experience
VideoWeek Podcast #50, Nick Manning, Encyclomedia - VideoWeek
In the 50th episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Nick Manning, Founder of Encyclomedia and Co-Founder of Manning Gottlieb OMD. Manning discusses his latest project, Advertising: Who Cares?, an industry movement advocating for a return to quality in advertising. He explores a range of topics, including: - How to make
Why Agencies are Investing More in Data Clean Rooms - VideoWeek
Data clean rooms are playing a growing role in CTV, both in direct data collaboration between advertisers and CTV providers, and in retail media activations. And agencies are increasingly investing in the space, recognising their role as the "orchestrators" of data collaboration says Nick Henthorn, SVP Sales, UK & Europe at InfoSum. In this interview, Henthorn
Are Brand Safety Tools Fit for Purpose? - VideoWeek
As news publishers contend with falling traffic and the prospect of generative AI scraping their content, recent findings from Mantis also highlight the risk of ad revenues being lost to overzealous brand safety tools. According to the contextual targeting company, brand safety solutions blocked around half of this year's Super Bowl and Oscars-related content across its
OutTV Believes FAST's Future Lies in Integrations with SVOD - VideoWeek
Canada-based broadcaster OUTtv, which specialises in LGBTQ+ oriented content, turns 25 next year, so it's seen significant change in the media landscape over the course of its existence. The company started out operating traditional linear cable channels, but when streaming and subscription video on-demand (SVOD) models started to go mainstream, it was quick to react. OUTtv