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UK Government Considers Ban On Alcohol Ads - VideoWeek
The UK government has considered imposing either a partial or full ban on alcohol ads, as part of its soon-to-be-released ten-year plan for the NHS, Sky has reported. A draft version of the document seen by Sky included a mention of an advertising ban, as part of a wider effort to prevent the damaging
"You Can't Have Smart Artificial Intelligence Without Exceptional Human Intelligence" - VideoWeek
For programmatic media specialist MiQ, Cannes has been a chance to showcase MiQ Sigma, its new AI-powered platform designed to help unify the fragmented programmatic ecosystem. As MiQ's UK chief commercial officer Zuzanna Gierlinska explains, Sigma uses AI to unify and visualise a wide range of signals, to create unique audiences for advertisers to
Subscriptions Overtake Display Advertising for UK Digital Publishers - VideoWeek
Subscriptions have overtaken display advertising as the largest driver of digital revenues for UK publishers, according to the latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte. The data from Q1 2025, covering 13 UK digital publishers, suggests that subscriptions accounted for 34 percent of total revenues, compared with
Mobile Time Overtakes TV in the UK, but TV Provides a Mood Boost - VideoWeek
New data released this morning by the Institute of Practitioners in Advertising (IPA) shows that for the first time, British adults (aged 15+) are spending more time on their phones than watching a TV set. The data, from the IPA's TouchPoints dataset which tracks consumers' media habits,
How TF1 is Tackling CTV's Co-Viewing Measurement Problem - VideoWeek
Co-viewing is an important part of the equation for advertising running CTV campaigns. Unlike a lot of other digital channels, CTV ads delivered to one device will often be seen by multiple people, and advertisers can apply a 'co-viewing multiplier' to more accurately judge the reach of their campaign. But advertisers don't know exactly how
Advertisers Are "Overinvested in Google and Meta" - VideoWeek
The measurability of ad products on Meta and Google give the "appearance of control", says Ross Jenkins, CEO of Mediahub EMEA and APAC, leading to advertisers overinvesting in the walled garden platforms. "Sometimes brands' use of the Meta and Google platforms can be quite narrow, and actually there are other uses of those platforms - to
Axel Springer Moves From Clicks to Relationships as it Seeks to Double its Value - VideoWeek
European media giant Axel Springer, fresh from a corporate restructure which saw its classifieds business spun off into a separate company, has set itself the aim of doubling its value within the next five years, CEO Mathias Döpfner has announced. Speaking at a meeting with over 100 of the company's executives in Berlin, Döpfner laid
Week in Charts: Meta Reassures Agencies Over AI, Social Media Users Call for Content Moderation, and Reddit Shares Jump at AI Ad Tools Announcement - VideoWeek
In this week's Week in Charts: Meta reassures agencies over AI, social media users call for content moderation, and Reddit shares jump at AI ad tools announcement. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week
Why LLMs are Fuelling a 'Big Bang' in Ad Tech - VideoWeek
While AI has certainly been a major talking point in the industry for the past few years, a lot of the products which are now coming to market have been in development across a much longer period of time. But AI has played a major role in ad tech for a long time, says Gurman
AI is Ushering In a New 'Algorithmic Era' for Advertising - VideoWeek
Agency group Dentsu said in its annual Media Trends report at the end of last year that the industry is entering an algorithmic era, as media becomes increasingly addressable, shoppable, and measurable. As such, Dentsu's aim is to make sure it's investing in the right technologies and forging the right partnerships to make the most
How MiQ is Preparing for an "AI-First Programmatic World" - VideoWeek
As we've seen more and more AI-powered advertising technologies and tools come to market, debate is starting to emerge around the extent to which programmatic advertising will be transformed by AI. Will programmatic advertising in ten years operate fairly similarly to how it does now, made more efficient and effective by AI capabilities, or will
The WIR: Omnicom Bets on Live Content, Disney Makes Streaming Shoppable, and Streaming Outsizes Cable and Broadcast Combined in the US - VideoWeek
In this week's Week in Review: Omnicom goes big on live content, streaming overtakes cable and broadcast in the US, and Disney announces a shoppable streaming deal. Top Stories Omnicom Announces Slew of Live Deals at Cannes One of the big themes across the Croisette at Cannes this year was live content, and live sports in particular. While
Why Broadcasters Must Open the Programmatic Pipes for New-to-TV Advertisers - VideoWeek
Broadcasters have long been "the trusted stewards of premium content", writes Rajeev Goel, Co-Founder and CEO of PubMatic, but as eyeballs migrate to CTV and social video services, opening that premium video inventory to a broader spectrum of advertisers is essential. In
TF1 Signs Netflix Distribution Deal in First for European Broadcasters - VideoWeek
Netflix Co-CEO Greg Peters and TF1 Group CEO Rodolphe Belmer This morning in Cannes, Netflix announced a distribution agreement with TF1, bringing all of the French broadcaster's content to the streaming service in France. Starting in summer 2026, Netflix subscribers in the country will be able
News Consumption is Actually Increasing Says Stagwell - VideoWeek
US agency network Stagwell has committed to increasing ad spend in news media by 22 percent this year, amid a wider push by the group to fund quality journalism; an initiative that includes research into the value of news for advertisers, and a new private marketplace (PMP) where news publishers can make their inventory available to
Week in Charts: Apple Falls Behind in AI Race, MAGNA Downgrades 2025 Ad Forecast, and CPG Brands Embrace AI - VideoWeek
In this week's Week in Charts: Apple falls behind in the AI race, MAGNA downgrades 2025 ad forecast, and CPG brands embrace AI. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number
Sky, ITV, and Channel 4 Set to Launch Joint Self-Serve Advertising Marketplace - VideoWeek
UK broadcasters ITV, Sky, and Channel 4 have today announced plans to launch a joint self-serve advertising marketplace, in a move designed to draw a wider range of advertisers — particularly small and medium-sized businesses — into TV advertising. The three broadcasters say the tool will let SMEs access and purchase addressable inventory to run a
AI Revolution is "Going to be Bumpy" for Agencies Says Streamr.AI - VideoWeek
As AI becomes increasingly embedded in the process of optimising ad campaigns, marketers have expressed concerns that their competitors stand to benefit from the success of their campaigns, by using the same platforms that learn from the performance of their ads. For streamr.AI, a startup whose
The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban - VideoWeek
In this week's Week in Review: ProSieben and FreeWheel announce a new partnership, ITV launches new outcome-focused offerings, and US senators propose a ban on direct-to-consumer ads for pharmaceutical companies. Top Stories ProSieben and FreeWheel Enable Cross-Media Campaigns in Pan-European Partnership German media group ProSiebenSat.1 has announced a new partnership with FreeWheel, the video tech firm
VideoWeek's Cannes Lions 2025 Preview - VideoWeek
Those first few post-pandemic editions of the Cannes Lions International Festival of Creativity, where questions were raised around whether the industry's love affair with the Croisette might be starting to cool off, feel a long time ago now. Judging by the volume of event invites and 'I'm heading to Cannes' LinkedIn posts we've seen in
Why CTV Has Earned its Spotlight in Cannes - VideoWeek
Cannes is just around the corner, and once again CTV will be one of the major talking points across the Croisette. Here Alex Hole, SVP and General Manager of Samsung Europe and MENA, explains how the conversation around CTV advertising is evolving, and outlines the specific
Lower Spend, Slower Growth and Higher Concentration: How Tariffs Are Impacting the Global Ad Market - VideoWeek
As the US and China emerge from their latest round of trade talks, the impact of Donald Trump's tariff policies continue to bite for the global advertising industry. This morning, marketing data business WARC cut its full-year ad forecast to 6.2 percent, with global ad spend now projected to reach $1.16 trillion in 2025.
Freely's Reach Continues to Creep Up with New Roku Deal - VideoWeek
Freely, the free streaming service launched by the UK's public service broadcasters (PSBs), announced today that it has signed a new distribution agreement with streaming platform owner Roku, which will see Freely made available on new smart TVs powered by the Roku operating systems. Roku started life creating plug-in devices which give access to its CTV
Week in Charts: Colgate-Palmolive Rebuilds Brands with Advertising, WPP Hits Out at Publicis Groupe's Epsilon, and UK Broadcasters Lean into YouTube - VideoWeek
In this week's Week in Charts: Colgate-Palmolive rebuilds brands through advertising, WPP hits out at Publicis Groupe's Epsilon, and UK broadcasters lean into YouTube. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week
The Sell-Side View: Q&A with Bloomberg's Duncan Chater - VideoWeek
In an uncertain macroeconomic and political climate, the need for business audiences to have reliable financial news is more important than ever, as Duncan Chater, Chief Revenue Officer at Bloomberg Media, discusses in this edition of the Sell-Side View. And Bloomberg is seeing increased engagement with
Warner Bros. Discovery Announces Plans to Separate TV Networks from Streaming and Studios - VideoWeek
Global media business Warner Bros. Discovery announced today that it plans to separate itself into two publicly traded companies. The split is framed as a separation of WBD's traditional TV networks from its TV and film studios and streaming assets, though this isn't exactly how the
WPP Media Downgrades Global Ad Revenue Forecast for 2025 - VideoWeek
WPP's media arm WPP Media has lowered its forecast for global ad revenue growth in 2025 to 6.0 percent in its latest 'This Year Next Year' report, its biannual report laying out the trends impacting advertising revenues in the coming years. The revision, down from a prediction of 7.7 percent in December's forecast, is primarily
WPP CEO Mark Read Will Step Down at the End of the Year - VideoWeek
Mark Read, CEO of agency holding group WPP, has announced this morning he is stepping down from his position after nearly seven years in the role. Read will remain in the role until the end of this year, and will help WPP's Board of Directors appoint
The WIR: IAB Tech Lab Fights AI Scraping, Classify Comes Out of Stealth Mode, and WPP Touts Commerce Partnerships - VideoWeek
In this week's Week in Review: IAB Tech Labs works on a framework to protect against AI bot scraping, Brian O'Kelley backs AI-powered contextual startup Classify, and WPP outlines new data partnerships through Open Intelligence. Top Stories IAB Tech Lab Launches Framework to Protect Publisher Revenues in AI Age IAB Tech Lab, an industry body which creates tech
Live Sport is the "Endgame" for CTV - VideoWeek
The introduction of live sport into programmatic marketplaces is adding valuable inventory, but also presents considerable challenges. And while there are technical hurdles to be resolved on both the buy- and sell-side, Tom Page, Sales Director at Publica, says it's "heartening" to see SSPs and DSPs evolving their strategies to meet that challenge. In this interview,
Madison and Wall Raises US Ad Forecast but Warns of Full Tariff Impact - VideoWeek
Economic volatility in the US is causing fluctuations in an ad market tied to government policies which themselves appear to be changing on an ad hoc basis. In March, advisory and consultancy firm Madison and Wall lowered its full-year forecast to 3.6 percent growth (excluding political advertising) in anticipation of Donald Trump's tariff upheaval. Now
LinkedIn Continues Video Push with New Formats - VideoWeek
Over the past few years, professional social platform LinkedIn has been ramping up the volume of video content it shows on its platform. While the Microsoft-owned network started allowing users to upload video back in 2017, its launch of a new short-form video feed last year signalled a full-on embrace of TikTok-style content. With video accounting
MiQ Unveils AI Tool 'Sigma' to Unify Fragmented Programmatic Ecosystem - VideoWeek
Programmatic media specialist MiQ today announced the launch of MiQ Sigma, a new AI-powered tool which it says will help unify the fragmented programmatic ecosystem. MiQ says that Sigma, which CEO and co-founder Gurman Hundal describes as "the culmination of everything we've built over the last 15 years", enables advertisers to quickly draw insights and
The AI Advantage of an End-to-End Tech Stack - VideoWeek
Nexxen recently launched nexAI, an AI-driven ad tech suite for planning, activation and measurement. Robert Petherick, Head of Advanced TV EMEA at Nexxen, explains how this end-to-end approach drives efficiency and scale. "The advantage is with the architects who have an end-to-end platform, and therefore have the opportunity for greater data, greater opportunities, and greater optimisation." In
From TikTok to Ticket Sales: How an Imaginary Campaign Drove Real-World Outcomes - VideoWeek
In between Kung Fu Panda 4 and Paddington in Peru, an altogether more sinister bear named Chauncey was unleashed on cinemagoers last year in the horror movie Imaginary; the story of a little girl and her imaginary friend in teddy bear form. The Blumhouse-produced movie grossed $43.8 million worldwide, thanks in part to a
How YouTube Became an "Important Part of Channel 4's Ecosystem" - VideoWeek
Channel 4 has ramped up its YouTube distribution in recent years, putting full episodes on the video-sharing service and monetising that content on the platform. Fatima Dowlet, Head of Streaming and Social Propositions at Channel 4, says the strategy has brought in "additive" viewership. "We want to get that content out to as many people across
After Google's Cookie U-Turn, What Happens Now to the Alternative Identifiers? - VideoWeek
The past five years have been an interesting creative exercise if nothing else. How would digital advertising operate if you removed third-party cookies, a technology never intended for advertising, but which have nonetheless become a core component of digital marketers’ toolkits? How effectively would alternative identity solutions plug the gaps? How many
WPP Media Announces 'Large Marketing Model' Open Intelligence - VideoWeek
UK-based agency holding group WPP's media arm WPP Media this afternoon unveiled 'Open Intelligence', which it describes as a "next-gen data solution and the industry's first Large Marketing Model". The news comes less than a week after WPP Media rebranded from GroupM, a move which itself was designed to convey the media group's AI focus
Week in Charts: Mubi Gets $100 Million Investment, Music Videos Are Most Popular YouTube Content, and Tariffs Disrupt Investment Plans - VideoWeek
In this week's Week in Charts: Mubi gets $100 million investment, music videos are most popular YouTube content, and tariffs disrupt investment plans. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number
Curation is Solving Inefficiences but is "Not the Full Solution" - VideoWeek
Curation is helping to solve inefficiences in programmatic auctions, says Austin Scott, Chief Commercial Officer at Bedrock Platform, but the ultimate decision still needs to serve the marketer at the other end of the deal. "If the decision on the sell-side is better for the marketer then that's what should happen, and we're just going