AI is "Fundamental" to Core Products at Beeswax - VideoWeek
Beeswax, the buy-side bidder solutions arm of Freewheel, is using AI and machine learning to bring efficiencies to buyers, says Greg Endean, Commercial Director EMEA at Beeswax.
"They're not manual processes that you can expect buyers to undertake themselves," he adds. "They are things that we need AI and machine learning models to be able to