Where broader publishers are looking to expand their network of advertisers, LGBTQ+ outlet PinkNews is leaning on a smaller pool of brands who "show up for the community", enabling the publisher to closely integrate advertising with editorial content. "The interesting thing about PinkNews

VideoWeek

31.05.2025

The WIR: Germany Mulls 10 Percent Tech Tax, MFE and PPF Discuss Joint ProSieben Takeover, and AI Video Startup Creatify Raises $15.5 Million - VideoWeek

In this week's Week in Review: Germany considers a new tax on tech giants, ProSieben's suitors consider a joint takeover, and AI video ad startup Creatify gets backing from Jeffrey Katzenberg. Top Stories Germany Considers Ten Percent Ad Tax on Tech Giants Germany's government is putting together plans to place a new tax on specific large international tech

VideoWeek

31.05.2025

Identifying Data Signals That Work in CTV - VideoWeek

Signals for CTV are limited compared to mobile and desktop, according to Pia Sturm, Associate Director Programmatic at WPP Media, with content genre signals often not passed by publishers. By sending impression data, view-through rates and brand safety and suitability signals, publishers can help smooth campaign activation. In this interview, Sturm discusses the reliability of geodata,

VideoWeek

31.05.2025

Creator Content on YouTube is Reaching Beyond Gen Z - VideoWeek

Long-form viewing on YouTube is on the rise, says Ollie Shipp, Business Development Director, Brand Partnerships at Channel Factory, while increasingly catering to older viewers and niche audiences. However, the breadth of YouTube means advertisers need robust brand safety and suitability tools, allowing them to safely align themselves with contextually relevant content. In this interview, Shipp

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PinkNews' Advertisers "Aren't Just There for Pride" - VideoWeek

The WIR: Germany Mulls 10 Percent Tech Tax, MFE and PPF Discuss Joint ProSieben Takeover, and AI Video Startup Creatify Raises $15.5 Million - VideoWeek

Identifying Data Signals That Work in CTV - VideoWeek

Creator Content on YouTube is Reaching Beyond Gen Z - VideoWeek

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