This summer will see swathes of the UK population jetting off in search of sun, but for advertisers, that journey starts before travellers set off on holiday. Marketers can target users at different points in the booking process, whether promoting particular travel destinations at the start of their search, or reminding them of brands available

VideoWeek

24.07.2024

Will Google's Cookie U-Turn Reshape Marketers' Strategies? - VideoWeek

Yesterday evening Google announced it is proposing a new roadmap for its Privacy Sandbox toolset - one which won't involve the complete sunsetting of third-party cookies. Google's initial decision to deprecate third-party cookies over four years ago had a transformative impact on the industry. Marketers and publishers alike rushed to build targeting and measurement capabilities which

VideoWeek

25.07.2024

UK Ad Spend on BVOD Forecast to Surpass £1 Billion This Year - VideoWeek

UK ad spend on BVOD services is expected to surpass £1 billion for the first time this year, according to the latest figures from the Advertising Association and WARC. The Expenditure Report forecasts 13.7 percent YoY growth for BVOD spending, driven by a summer of sport comprising the Euros, Olympics and Paralympics.

VideoWeek

25.07.2024

Informa Acquires Cannes Lions Owner Ascential for £1.16 Billion - VideoWeek

Informa, a British publishing and events group, has agreed to buy Ascential, owner of the Cannes Lions festival, for £1.16 billion. The Cannes Lions will become part of a new Informa Festivals business, with plans to expand the Ascential brands into fast-growing markets, including Africa and the Middle East. The London-based group already owns a range

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How Tripadvisor is Using First-Party Data to Map the User Journey - VideoWeek

Will Google's Cookie U-Turn Reshape Marketers' Strategies? - VideoWeek

UK Ad Spend on BVOD Forecast to Surpass £1 Billion This Year - VideoWeek

Informa Acquires Cannes Lions Owner Ascential for £1.16 Billion - VideoWeek

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