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VideoWeek

12.09.2025

Attention Please: How Does YouTube Measure Up to TV? - VideoWeek

This summer, UK measurement body Barb began reporting audience figures for a selection of the most-watched YouTube channels, reigniting an ongoing debate in the industry over whether YouTube can be considered as (or even compared with) TV in the eyes of advertisers. While Google and TV broadcasters approach the issue with their own arguments (largely

VideoWeek

13.09.2025

Week in Review: Paramount Lines Up a Bid for Warner Bros. Discovery, BILD Opens a Video Studio, and FranceTV Launches an AI Buying Tool - VideoWeek

In this week's Week in Review: Paramount lines up a massive bid for Warner Bros. Discovery, BILD opens a new studio to power its video ambitions, and FranceTV launches an AI-powered buying tool. Top Stories Paramount Rumoured to be Lining Up Warner Bros. Discovery Takeover Bid International media giant Paramount, fresh from its merger with production company Skydance,

VideoWeek

16.09.2025

RTL AdAlliance Signs Up FranceTV Publicité - VideoWeek

RTL AdAlliance, the international sales house of European broadcaster RTL Group, has signed an agreement with France Télévisions' sales arm FranceTV Publicité to represent the French broadcaster's TV and digital advertising inventory across most of Europe, and in selected international territories. The deal adds FranceTV to a stable of major European broadcasters whose inventory is

VideoWeek

16.09.2025

The Buy-Side View: Q&A with Mediaplus UK's Kieren Mills - VideoWeek

As AI disrupts the media planning process, Mediaplus UK (formerly Total Media) is seeing the technology enhance its video capabilities by enabling the agency to test multiple creatives at scale. And while AI stands to take control of lower-funnel budgets, this shift could end up strengthening

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