As consumers face ongoing financial pressure, the case for brand marketing remains strong - even for the most ubiquitous brands in the world. Coffee giant Starbucks has announced plans to up its investment in upper-funnel marketing activity, including investing in linear TV. The company discussed the plans in its earnings call for the latest quarter,

VideoWeek

31.01.2025

Barb Launches Two Prototypes for Big Data Integration - VideoWeek

UK TV measurement body Barb this morning announced the launch of a new prototype phase for Barb Panel Plus, its initiative to integrate big data sets with its classic panel measurement. Two prototypes — one from Kantar and one from RSMB and Sopra Steria — have been commissioned, and Barb will test both before making

VideoWeek

31.01.2025

Sport, BVOD and Online Formats Push Q3 Ad Spend Over £10 Billion - VideoWeek

UK ad spend reached £10.6 billion in Q3 2024, according to the latest Expenditure Report from the Advertising Association (AA) and WARC, marking the first time ad spend has exceeded £10 billion in a third-quarter period. The total spend represents a 9.7 percent increase on Q3 2023, continuing the solid rise in UK ad

VideoWeek

01.02.2025

The WIR: ITV Considers Studios Merger, Google Rolls Out MMM for All, and Channel 4 CEO Calls for Stronger Social Media Regulation - VideoWeek

In this week's Week in Review: ITV enters early talks with RedBird IMI, Google launches its MM product for all marketers, and Alex Mahon calls for more promotion of PSB content online. Top Stories ITV Reportedly in Early Talks Over Production Merger with Redbird IMI UK broadcaster ITV is reportedly in early stage talks about merging its

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Starbucks Swaps Discounts for Brand-Building in Marketing Push - VideoWeek

Barb Launches Two Prototypes for Big Data Integration - VideoWeek

Sport, BVOD and Online Formats Push Q3 Ad Spend Over £10 Billion - VideoWeek

The WIR: ITV Considers Studios Merger, Google Rolls Out MMM for All, and Channel 4 CEO Calls for Stronger Social Media Regulation - VideoWeek

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