UK marketing budgets returned to growth in the final three months of last year, according to the latest IPA Bellwether report, following a freeze in budgets in Q3. The pause in spend was reportedly caused by uncertainty around the Autumn Budget, but the latest survey reflects renewed optimism

VideoWeek

18.01.2025

The WIR: US Braces for TikTok Shutdown, The Trade Desk Acquires Sincera, and UK Publishers Turn to Data Sales as Ad Revenues Struggle - VideoWeek

In this week's Week in Review: TikTok's US ban looms, The Trade Desk acquires metadata business Sincera, and UK publishers' ad revenue struggles continue. Top Stories America Braces for TikTok Shutdown on Sunday Short-form video giant TikTok is preparing to shut down its US business this Sunday, as it approaches a legal deadline by which it was

VideoWeek

21.01.2025

Social Rivals Beef Up Short-Form Video in Brief Window Without TikTok - VideoWeek

TikTok returned to US phones on Sunday after what turned out to be an extremely short-term ban for the short-form video app. On the eve of his inauguration, Donald Trump said he would delay the TikTok ban and suggested the Chinese business enter a 50 percent joint venture with US investors. But the 12-hour blackout was

VideoWeek

21.01.2025

Kantar Media Agrees $1 Billion Sale to H.I.G. Capital - VideoWeek

Market research giant Kantar Group has agreed a deal to sell its measurement arm Kantar Media to investment firm H.I.G. Capital, the company announced this weekend, in a deal worth roughly $1 trillion. As a standalone measurement company, executives say Kantar Media will be well placed to pursue further growth at a time when demand

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IPA Bellwether Shows Post-Autumn Optimism but Caution Around Media Spend - VideoWeek

The WIR: US Braces for TikTok Shutdown, The Trade Desk Acquires Sincera, and UK Publishers Turn to Data Sales as Ad Revenues Struggle - VideoWeek

Social Rivals Beef Up Short-Form Video in Brief Window Without TikTok - VideoWeek

Kantar Media Agrees $1 Billion Sale to H.I.G. Capital - VideoWeek

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