The distinction between linear and digital TV is becoming increasingly nonsensical from a broadcaster perspective, argues Nick Manning, Founder of Encyclomedia International. Although different TV platforms have different functions, Manning suggests "the trick is to treat it as a single entity." In this

VideoWeek

22.11.2024

Mediaocean Acquires Innovid, Plans to Merge it with Flashtalking - VideoWeek

Ad tech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million. Mediaocean says the combined organisation "will provide a broad array of complementary offerings,

VideoWeek

22.11.2024

Will The Trade Desk's CTV OS Gambit Pay Off? - VideoWeek

The Trade Desk has announced it's planning to launch its own CTV OS called Ventura, but will it be a success, and can The Trade Desk avoid stepping into the sell-side?

VideoWeek

23.11.2024

The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions - VideoWeek

In this week's Week in Review: WBD announces a new shoppable format, MFE reports on a strong year, and Apple begins selling ads in Apple News. Top Stories Warner Bros. Discovery Launches Shoppable Formats for Max Warner Bros. Discovery is launching new shoppable ad formats on its streaming service Max, created in partnership with tech business KERV, the

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"Drop the Words Linear and Digital; Let's Just Talk TV" Says Nick Manning - VideoWeek

Mediaocean Acquires Innovid, Plans to Merge it with Flashtalking - VideoWeek

Will The Trade Desk's CTV OS Gambit Pay Off? - VideoWeek

The WIR: Max Launches Shoppable Content Offering, MFE Reports Strong Italian Ad Market, and Apple Expands its Ad Ambitions - VideoWeek

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