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VideoWeek

25.06.2025

Axel Springer Moves From Clicks to Relationships as it Seeks to Double its Value - VideoWeek

European media giant Axel Springer, fresh from a corporate restructure which saw its classifieds business spun off into a separate company, has set itself the aim of doubling its value within the next five years, CEO Mathias Döpfner has announced. Speaking at a meeting with over 100 of the company's executives in Berlin, Döpfner laid

VideoWeek

25.06.2025

Week in Charts: Meta Reassures Agencies Over AI, Social Media Users Call for Content Moderation, and Reddit Shares Jump at AI Ad Tools Announcement - VideoWeek

In this week's Week in Charts: Meta reassures agencies over AI, social media users call for content moderation, and Reddit shares jump at AI ad tools announcement. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week

VideoWeek

26.06.2025

Mobile Time Overtakes TV in the UK, but TV Provides a Mood Boost - VideoWeek

New data released this morning by the Institute of Practitioners in Advertising (IPA) shows that for the first time, British adults (aged 15+) are spending more time on their phones than watching a TV set. The data, from the IPA's TouchPoints dataset which tracks consumers' media habits,

VideoWeek

26.06.2025

How TF1 is Tackling CTV's Co-Viewing Measurement Problem - VideoWeek

Co-viewing is an important part of the equation for advertising running CTV campaigns. Unlike a lot of other digital channels, CTV ads delivered to one device will often be seen by multiple people, and advertisers can apply a 'co-viewing multiplier' to more accurately judge the reach of their campaign. But advertisers don't know exactly how

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