Following a series of major brand safety scandals last decade, YouTube has opened up its inventory to third party measurement providers, while also improving its own brand safety tools, to give advertisers more confidence in their investment. As a result, the conversation has shifted more towards brand suitability - making sure brands are comfortable with

VideoWeek

04.10.2024

Amazon Prime Video Reveals UK Reach and Announces Plans to Increase Ad Loads - VideoWeek

Much has been said about Amazon Prime Video's decision to automatically opt existing subscribers into its ad-supported subscription tier when it launched earlier this year. While it had the potential to quickly give scale to Amazon's nascent ad offering, it also risked turning off existing subscribers who were particularly averse to ads. Fresh data released

VideoWeek

05.10.2024

The WIR: Meta Ordered to Cut Down on Data Use in Advertising, TF1+ Unveils Full-Funnel Ad Tools, and Immediate Revamps First-Party Data Offering - VideoWeek

In this week's Week in Review: Europe's top court tells Meta to minimise data use in targeted advertising, TF1 positions its streaming service as a full-funnel marketing platform, and Immediate launches a new-look first-party data offering. Top Stories Top EU Court Orders Meta to Limit Data Usage in Targeted Advertising The Court of Justice of the European Union

VideoWeek

07.10.2024

AI is "Fundamental" to Core Products at Beeswax - VideoWeek

Beeswax, the buy-side bidder solutions arm of Freewheel, is using AI and machine learning to bring efficiencies to buyers, says Greg Endean, Commercial Director EMEA at Beeswax. "They're not manual processes that you can expect buyers to undertake themselves," he adds. "They are things that we need AI and machine learning models to be able to

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How are Advertisers Navigating Brand Suitability on YouTube in 2024? - VideoWeek

Amazon Prime Video Reveals UK Reach and Announces Plans to Increase Ad Loads - VideoWeek

The WIR: Meta Ordered to Cut Down on Data Use in Advertising, TF1+ Unveils Full-Funnel Ad Tools, and Immediate Revamps First-Party Data Offering - VideoWeek

AI is "Fundamental" to Core Products at Beeswax - VideoWeek

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