Contenting Logo

News

Entertainment

Science & Technology

Sport

Business & Money

Life

Culture & Art

Hobbies

Sites
Lists
#tags
  1. home
    2. ›
  2. VideoWeek

VideoWeek

6 | Follower

Marketing

See All

VideoWeek

03.04.2025

Why Agencies are Investing More in Data Clean Rooms - VideoWeek

Data clean rooms are playing a growing role in CTV, both in direct data collaboration between advertisers and CTV providers, and in retail media activations. And agencies are increasingly investing in the space, recognising their role as the "orchestrators" of data collaboration says Nick Henthorn, SVP Sales, UK & Europe at InfoSum. In this interview, Henthorn

VideoWeek

03.04.2025

VideoWeek Podcast #50, Nick Manning, Encyclomedia - VideoWeek

In the 50th episode of the VideoWeek podcast, Vincent Flood, Editor-in-Chief at VideoWeek, is joined by Nick Manning, Founder of Encyclomedia and Co-Founder of Manning Gottlieb OMD. Manning discusses his latest project, Advertising: Who Cares?, an industry movement advocating for a return to quality in advertising. He explores a range of topics, including: - How to make

VideoWeek

03.04.2025

Why Programmatic Live TV Might Be the Most Exciting Opportunity in CTV - VideoWeek

There are a number of exciting emerging opportunities in CTV advertising says Cadi Jones, SVP Europe at Index Exchange, but the biggest might be the growing availability of live TV through programmatic tools. Live TV brings a lot of value to advertisers, since live programming (like sports or concerts) provides a uniquely lean-in, engaging experience

VideoWeek

03.04.2025

Are Brand Safety Tools Fit for Purpose? - VideoWeek

As news publishers contend with falling traffic and the prospect of generative AI scraping their content, recent findings from Mantis  also highlight the risk of ad revenues being lost to overzealous brand safety tools. According to the contextual targeting company, brand safety solutions blocked around half of this year's Super Bowl and Oscars-related content across its

Contenting Logo
About UsPrivacy PolicyTerms Of UseContact