When UK measurement body Barb released its first set of viewership data for individual YouTube channels on TV sets last week, the findings sparked a big reaction across the industry. There's been a growing narrative over the past few years, pushed by YouTube itself, of YouTube becoming "the new television" (in CEO Neal Mohan's words).

VideoWeek

08.08.2025

Fresh Off Its Rebrand, People Inc. Says It's Ready For 'Google Zero' - VideoWeek

Neil Vogel, CEO of People Inc. As Google has begun to fold AI-generated results into its search engine, and with a slew of studies and anecdotal stories suggesting that AI overviews are tanking search traffic for publishers, talk has begun to emerge of 'Google zero': the

VideoWeek

09.08.2025

The WIR: RTL's Ad Revenues Fall but Streaming Climbs, Paramount Completes its Skydance Merger, and Google Hits Back at AI Search Traffic Claims - VideoWeek

In this week's Week in Review: RTL reports its Q2 results, David Ellison lays out his vision for Paramount following the closure of its merger with Skydance, and Google releases its own data on AI search traffic referrals. Top Stories Ad Revenues Fall but Streaming Soars for RTL European media group RTL posted its H1 earnings this morning,

VideoWeek

12.08.2025

S4 Capital Confirms Takeover Talks with MSQ Partners - VideoWeek

S4 Capital, the marketing and technology services firm established by Sir Martin Sorrell, this morning confirmed it has entered talks with fellow marketing business MSQ Partners over a potential deal to combine the two companies. News of the talks was first reported by Sky News, and promptly confirmed in a statement authorised by Sorrell. The statement

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Is More Nuance Needed in Comparing YouTube Channels with Traditional TV? - VideoWeek

Fresh Off Its Rebrand, People Inc. Says It's Ready For 'Google Zero' - VideoWeek

The WIR: RTL's Ad Revenues Fall but Streaming Climbs, Paramount Completes its Skydance Merger, and Google Hits Back at AI Search Traffic Claims - VideoWeek

S4 Capital Confirms Takeover Talks with MSQ Partners - VideoWeek

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