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VideoWeek

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VideoWeek

18.12.2024

Advertising’s Road to Success Starts with the Right Wheels - VideoWeek

After a year dominated by Google's cookie u-turn, digital marketers find themselves at a crossroads. Mathieu Roche, CEO and Co-Founder of ID5, makes the case for tech platforms to steer them towards alternative ID solutions. The ad tech industry found itself at a

VideoWeek

19.12.2024

In With the New: Eight Predictions for Media and Marketing in 2025 - VideoWeek

AI, privacy and retail media are changing the game for marketing, writes Rob Webster, Co-Founder of Tau Marketing Solutions, opening new opportunities for marketers willing to embrace these seismic changes. In a time of so much change, working out vague predictions for the year ahead becomes

VideoWeek

20.12.2024

"We'll Look Back and Wonder Why We Doubted at All": Media Buyers Weigh in on Live-Streamed Sports - VideoWeek

One month ago, Netflix streamed its biggest live event to date; a boxing match between Jake Paul and Mike Tyson that was watched by 60 million households, according to the streaming giant. But reported streaming disruptions raised questions over the stability of ads around this type of content - especially with ad-supported NFL games coming

VideoWeek

21.12.2024

The WIR: Canal+ Makes "Tepid" Stock Market Debut, UK Publishers Call on Government to Protect Copyright, and Venu Sports Set for 2025 Trial - VideoWeek

In this week's Week in Review: Canal+ lands on the London Stock Exchange, UK publishers form coalition for copyright protection in AI policy, and a US judge blocks attempts to dismiss Venu Sports lawsuit. Top Stories Canal+ Makes "Tepid" Stock Market Debut Canal+ debuted on the London Stock Exchange on Monday to "a

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