In this week's Week in Review: RTL acquires Sky Deutschland, BBC launches a US paywall, and DV uncovers a $2.5 million fraud scheme. Top Stories RTL Group Acquires Sky Deutschland European TV group RTL announced this morning it has agreed a deal to buy Sky Deutschland (DACH) from Comcast for an upfront purchase price of €150 million, alongside

VideoWeek

01.07.2025

How Does an Agency CEO Use AI? - VideoWeek

Mediaplus UK is seeing a lot of value from using AI internally in how it frees up time previously spent on administrative tasks, which can instead be used for strategy, vision, and creative planning, says Celine Saturnino, the agency's CEO. And that applies to her own role too. Agency CEOs are under a lot of

VideoWeek

01.07.2025

How Vistar Media is Bringing New Budgets to OOH - VideoWeek

Earlier this month, Dentsu released an ad spend forecast that projected Digital Out of Home (DOOH) spending to grow by a modest 4.2 percent YoY in 2025. But programmatic spending is forecast to grow at twice the rate, increasing 8.4 percent this year. That's why Vistar

VideoWeek

01.07.2025

How Measurement Has Helped Strengthen Italy's TV Ad Market - VideoWeek

While many European broadcasters have seen ad revenues fluctuate over the past few years amid turbulent macroeconomic conditions, MFE - MediaForEurope has bucked this trend in Italy, delivering consistent growth since 2022. Paola Colombo, Chief Digital Officer at MFE Advertising, says that cross-device measurement has helped on this front, demonstrating reach across all platforms. The

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The WIR: RTL Acquires Sky Deutschland, BBC Launches a US Paywall, and DoubleVerify Uncovers a $2.5 Million CTV and Mobile Fraud Scheme - VideoWeek

How Does an Agency CEO Use AI? - VideoWeek

How Vistar Media is Bringing New Budgets to OOH - VideoWeek

How Measurement Has Helped Strengthen Italy's TV Ad Market - VideoWeek

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